Prototyping sits deep in the service designer’s DNA. Hypotheses, conjecture and assumptions are no match for seeing a real user or customer interact with a prototype, to determine what works well and what needs to be improved. And prototyping sits firmly within the ‘service design doing’ realm - as opposed to the ‘service design thinking’ one - because it’s the moment where we make our concepts tangible.
Touchpoint is published three times each year by the Service Design Network. It brings together those practicing, learning and teaching service design, and each issue provides in-depth coverage of a specific theme, accompanied by regular sections. Free access to Touchpoint is one of the many benefits of membership to the SDN.
To learn more, visit https://www.service-design-network.org/membership.
