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tothepoint finance


about us

Our ethos, as our name implies, is all about clear, concise communication. This has real value in today’s business environment, where organisations are constantly competing for attention in an increasingly crowded marketplace. We help our clients differentiate themselves through innovative branding and marketing materials that provide real business benefit. • Design

Consultancy established in 1991 • Independently owned • 12 full-time staff • Top 100 UK design consultancy • Clients range from start-ups to corporates • We consider the environment in all that we do

our offer

Our branding experience and digital media expertise guarantees a consistent local and global presence, reaching, informing and ultimately influencing your audience, whether internal or external.

From a simple identity and web presence to corporate interactive and video presentations, we provide technologically appropriate solutions, designed to excite, clarify and strengthen your message, ensuring you get the results you want.

EFG Asset Management


How did we differentiate a division of a traditionally conservative financial institution whilst keeping it on brand?

By creating unique graphic iconography and design principles that reflected the core strengths and aspirations of the business division.

first impressions

quarterly review

invest magazine

creating a literature hierarchy

corporate folder

powerpoint presentation

honeycomb / a structure that provides maximum strength

data visualisation and powerpoint

Legal & General


How did we help Legal & General Investment Management communicate its core services more clearly to its varied clients and audiences?

By designing and producing materials that are specifically targeted to its particular needs whilst also reflecting the strength and stability of the organisation.

core services brochure

fund brochures



How did we name, brand and market a completely new and niche financial software product within a highly competitive international marketplace?

By creating a memorable name with meaning, a brand that sets it apart from the competition and then carrying this through both print and screen based channels.

a name with meaning



digital media


How do we determine what form of digital media will meet your needs best and achieve maximum return on investment?

By having dialogue, understanding your sector, your audience and the competitive landscape, we ensure the medium suits the message.

website examples

For further information and to view websites, click each box below

1. Palazzo Dorottya

2. Matter PR

3. Impact World

4. Better Bankside

5. CLS Bank

6. 3DReid

7. Montagu

8. Warwick Avenue

motion graphics examples

For further information and to view these in action, click each box below

1. Showreel

2. Informa

3. Eurostop

4. Moneycorp

5. Newsprinters

6. British Science Association

7. The Technology Partnership

8. Sean Hanna

for further information

Simon Hutton Managing Director Kevin Cox Creative Director tothepoint 5 Maidstone Buildings Mews, 72-76 Borough High Street, London, SE1 1GN, UK t +44 (0)20 7378 6999 f +44 (0)20 7378 7399


thank you

tothepoint Finance  

A collection of branding and design work completed by tothepoint in the finance sector.

tothepoint Finance  

A collection of branding and design work completed by tothepoint in the finance sector.