NEWS
TOTAL LICENSING
SPACETOON TO LICENSE LOVE, DIANA
TRAILER PARK
Spacetoon, has recently announced signing a licensing deal with pocket.watch, the studio behind global franchises and characters, to be the master consumer product licensing agent in the MENA territory for the globally famous brand Love, Diana. As the CP licensing agent in the territory, Spacetoon will launch a new line of toys and products, bringing innovative items to the shelves of the MENA toy market. The brand-new consumer products line is completely inspired by Diana, one of the most popular kid superstars. In addition to becoming the master CP licensing agent of Love, Diana in MENA, Spacetoon has also secured the rights of localizing, dubbing, and broadcasting 2 of the most successful shows for the top kid-influencer, Diana, across Spacetoon free-to-air TV channel and Spacetoon GO online streaming service. The first show is Love, Diana Adventures; a series full of adventures that takes Diana to a new world, the Land of Play, where she is transformed from live action into an animated Princess of Play and protects her friends and the Land of Play from Boris the Baron of Boredom and his minions of the mundane. The Love, Diana Adventures show gained +10 million views globally in just 5 days on the 1st episode. The second show is Kids Diana Show Ultimate Mishmash; a mashup of super fun highlights from the Kids Diana Show YouTube channel starring Diana together with her brother, Roma. Collectively, Diana has nearly 5 billion monthly views on her 14 YouTube channels, which provide audiences with family-friendly content in 9 different languages. Commenting on this deal, Ahmad Weiss, Commercial Director of Spacetoon said, “We are thrilled to announce this collaboration with pocket.watch, to bring top-rated, family and kid-friendly content to the region, along with opening the doors for new merchandise related to the Love, Diana brand.”
The Trailer Park Boys have announced their collaboration with Devil’s Due Comics, to creatively extend their product and brand licensing. As the kick-off to an extensive celebration of the 20th anniversary of the brand, Devil’s Due Comics is creating a series of comics based on the mischief of the main characters of the show, Ricky, Julian and Bubbles. The comic book series serves as a new brand extension for the series and it will launch in July 2021, with new titles planned through the year, culminating in a massive anthology in November 2021. Devil’s Due has commissioned some of the most iconic names in comic book art to create a series of covers, including limited edition runs for the collectors. This particular collaboration is a new arena for the Trailer Park Boys designed to align with comic book and die-hard TPB fans alike around the world. With a flock of tier-one licensing partners around the corner, Devil’s Due is an ideal launchpad for the Trailer Park Boys brand licensing and celebrating 20 years of antics in Sunnyvale Trailer Park.
AUSTRALIAN APPAREL FOR STRAWBERRY SHORTCAKE Strawberry Shortcake and Sarsparilly in Australia have teamed up to create an inspiring collection of women’s apparel to be released this Spring. A retro and classic brand, Strawberry Shortcake continues to delight fans of all ages nearly 40 years after she burst on to the scene. Sarsparilly is a women’s apparel destination for all things that live and breathe vintage charm with a kitsch spin, combining pop culture favourites with cool silhouettes from the past. Led by head designer and founder, Maria Murphy, the company’s motto is Wear Your True Colours as they are always looking for places to inject colour where it didn’t exist before. As a young child, Maria Murphy grew up in the 80s, so Strawberry Shortcake has a special place in her heart. “I remember watching Strawberry
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Shortcake cartoons with my younger sister and can quote a lot of it still! I used to have a Strawberry Shortcake rag doll as a child, and the distant memory of the sweet smell of strawberries still lingers in my thoughts to this day,” says Maria. Sarsparilly will be launching a collection of women’s apparels featuring four key items available online at www. sarsparilly.com. The brand has focused on using prints and colours that will appeal to a wide audience, with an emphasis on quality fabrics that will last. “We are very ex-
cited for this launch and plan to bring out further collections with Strawberry Shortcake in the future,” Maria concludes. The deal with Sarsparilly was brokered by WP Brands in Melbourne on behalf of WildBrain.
