TOTAL LICENSING CHINA
JASNOR EXPAND INTO CHINA For over 30 years the team at Jasnor have worked tirelessly to ensure they continue to deliver an amazing line-up of iconic brands and much-loved characters across the ANZ region. Now they are also focusing their attention globally and have expanded their distribution into Mainland China with a brand very close to their hearts – the World of Beatrix Potter. Jasnor have represented this iconic brand for over two decades and have a wealth of experience in managing this charming brand across a wide variety of formats and characters. They pride themselves on long-standing relationships with key partners who have supported them over their 30+ years. James Thurlow, the company’s CEO, said, “We are excited to expand our distribution of the toy and nursery range for this iconic brand into China, utilising our experience over two decades representing this beloved brand. Whilst we see this as a long-term partnership the timing couldn’t be better to launch into this market with the much anticipated 120th Anniversary of Peter Rabbit in 2022.” “We are very pleased that the Beatrix Potter plush range from Jasnor is expanding its distribution to Mainland China,” said Gary Chan, Vice President of CAAGBG, Frederick Warne & Co Ltd’s agent for Peter Rabbit and Beatrix Potter in China. “Beatrix Potter’s imaginative stories and exquisite illustrations are known and loved the world over. We worked closely with Jasnor to bring these high quality and sophisticated products for China consumers.” Jasnor has launched a Flagship store on Tmall Global and will manage the online presence. Jasnor are also collaborating with a highly-regarded digital agency to assit with the launch. They have also appointed a local Chinese distributor to handle offline sales – Shanghai You Le Fu Culture Media Co., Ltd. This is an exciting time for the family-owned and operated business. From humble beginnings, Jasnor has evolved from a small importing business to an awardwinning and industry-leading toy and gift supplier with the exclusive distribution and manufacturing rights to an enviable portfolio of licensed, iconic and bespoke brands.
LMI HERITAGE BRANDS LMI International in the UK have a number of properties they are promoting in China including British Motor Heritage, BSA, Highclere Castle and ISA. British Motor Heritage established in 1975 represent a selection of classic car marques including Austin, Austin Healey, MG, Morris, Rover & Wolseley, that have been and still are part of British motoring history. Recently licensed categories include apparel and e-mobility. BSA is “The bestselling motorcycle in the world.” The UK licensing programme is spearheaded by Poetic
Brands using heritage artwork from the golden years of BSA which has a timeless appeal. A new range of BSA motorcycles designed in the UK and produced by Mahindra group is to be announced shortly. HIighclere Castle is famously recognisable as the location for Downton Abbey and the licensing programme is expanding with Hangzhou Kanghou launching a luxurious range of quilts and pillows under brand name Sidanda. ISA International Space Archives’ licensing programme now has over 60 international licensees building on the awareness of space travel and Mars exploration. The global space programme features mission patches including but not limited to NASA from the Internationalspacearchives.com Other properties in the LMI portfolio include Schönbrunn Place and the Shakespeare Birthplace Trust.
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