Page 1

March 2019


Just a few of the places Total Licensing goes to in order to bring you up to date news and information from right around the globe. Worldwide licensing? We’ve got it covered!

www.totallicensing.com


TOTAL LICENSING AUSTRALIA March 2019 For licensing opportunities contact: Naomi Sheahan at Haven Naomi@havenglobal.com

March 2019 Co-Publisher Editor-in-Chief Francesca Ash francesca@totallicensing.com Co-Publisher Jerry Wooldridge jerry@totallicensing.com Editorial Director/ Editor Rebecca Ash becky@totallicensing.com Business Development Joanna Cassidy joanna@totallicensing.com Office Manager Helen Bowerman helen@totallicensing.com Subscriptions and Circulation www.totallicensing.com/ subscribe.html Australia Contacts Aaron White Karina White totallicensingaustralia@gmail.com aaronandkarina@optusnet.com.au Total Licensing Australia is published as a special issue of Total Licensing magazine.

Total Licensing Ltd 4 Wadhurst Business Park Faircrouch Lane Wadhurst East Sussex TN5 6PT England Tel: +44 1892 782220 Fax: +44 1892 782226 www.totallicensing.com Japan Agent Roger Berman, ZenWorks rmb@zenworks.jp © 2019 Total Licensing Ltd

TLA 4

Australia News...............................................................TLA 6 Introducing The Mik Maks..........................................TLA 9 New series for Kiddets.............................................. TLA 10 Merchantwise Ugly Dolls................................................................ TLA 12 Pikmi Pops............................................................... TLA 12 Fingerlings............................................................... TLA 14 Shaun the Sheep................................................... TLA 14 The Gruffalo........................................................... TLA 14 Disenchantment.................................................... TLA 16 Sony Pictures Entertainment.............................. TLA 16 Lionsgate................................................................. TLA 20 20th Century Fox.................................................. TLA 20 Transport for London........................................... TLA 22 May Gibbs............................................................... TLA 23 Sonic......................................................................... TLA 25 emoji......................................................................... TLA 25 Music and Media ................................................ TLA 28 Asembl brands....................................................... TLA 29

Viacom Nickelodeon.................................................. TLA 30 Peppa Pig celebrates!................................................ TLA 34 Action-packed movie slate from Disney............... TLA 36 BBC latest..................................................................... TLA 37 New products from Jasnor....................................... TLA 38 Treasure X from Moose........................................... TLA 40 Ryan’s World................................................................. TLA 42 What kids Like In Australia.............................................................. TLA 44 In New Zealand.................................................... TLA 45 Retail shapshot............................................................ TLA 66 Australian Toy, Hobby & Licensing Fair It’s Showtime! An introduction to Toy Fair.................................. TLA 47 Show Floor Plan........................................................... TLA 48 Exhibitor lists................................................................ TLA 50 What’s on show this year News from exhibitors........................................... TLA 52


NEWS

TOTAL LICENSING AUSTRALIA

WIGGLES NAME WOWWEE AS TOY PARTNER FOR NORTH AMERICA The Wiggles have announced they have named WowWee, a leading manufacturer of hi-tech consumer robotic and entertainment products, as their Master Toy Partner for North America. WowWee will assume immediate responsibility for the distribution of The Wiggles existing toy range, including musical instruments, feature plush, dolls and dance accessories. Ultimately, WowWee will bring a high level of proprietary interactivity to the brand, its colorful characters, and in all future product development, along with providing manufacturing oversight, licensing and retail placement for all toy categories in North America. “We are excited about the innovation and creativity that WowWee will bring to The Wiggles brand in North America,” said Paul Field, The Wiggles Managing Director. “Having a toy partner with the prominence and influence of WowWee will ensure that our consumer product presence in North America will be in line with the brand.” “We’re thrilled to begin this strategic partnership with The Wiggles and we look forward to our teams collaborating on this iconic brand,” said WowWee president and co-founder Richard Yanofsky. “The Wiggles are synonymous with providing entertainment that is both fun and educational for a legion of fans spanning nearly three decades. WowWee’s signature innovation and interactive play will naturally complement The Wiggles approach to their unique brand of preschool entertainment.” 2019 is promising to be the most visible year for The Wiggles in North America in recent years. The brand is enjoying a global resurgence with increased broadcast and streaming visibility, extensive live presence through tours, and of course, the rapidly growing popularity of the first-ever female Wiggle, Emma who has become a fully international sensation. 2019 will see the launch of Emma series 2 that is scheduled to dominate both broadcast and streaming platforms, as well as numerous Emma-centric consumer products. The Wiggles will tour North America for over three-months this year, including the biggest U.S. tour in six years that will visit more than 30 cities, coast to coast. The Wiggles are also continuing to grow their digital presence, uploading new content twice a week and collaborating with new partners such as Super Simple Songs, Mother Goose Club and Sesame Workshop.

Pick up your copy of Total Licensing Australia at the Australian Toy Hobby & Licensing Fair, Bologna Licensing Fair, Kazachok Forum, MIP.TV, Licensing Japan TLA 6

JW BRAND TO LICENSE MGM PROPERTIES Metro Goldwyn Meyer has appointed new licensing representation for Australia and New Zealand. Evolution USA, along with its local Australian partner JW Brand Consulting, have been named licensing and brand management for Australia and New Zealand across MGM’s portfolio of properties. Under the new deal, JW Brand will sign local partners in all key categories for the movie studio’s brands, including apparel, accessories, footwear, stationery, publishing, gifts, novelty, home, auto accessories, toys and collectibles, as well as exploring other opportunities for MGM’s well known movie and TV brands. Amongst the key MGM titles included in the agreement are Pink Panther, Rocky including Creed I & II, Tomb Raider and television series such as Vikings, Get Shorty and Teen Wolf. The partnership will also pave the way for a full licensing and retail merchandising effort on the upcoming animated comedy The Addams Family, due for release in Australasia in 2020. “Having the opportunity to work with MGM on some of the most iconic intellectual properties in film and television history, as well as bringing a fresh point of view to two of the most well recognised animated character brands, is going to be a very fun and rewarding project for all involved,” commented Travis J. Rutherford, Chief Revenue Officer at Evolution USA. JW Brand Consulting will oversee all in-territory licensing sales and retail development efforts, with Evolution managing local client interface and providing back office support. “We are looking forward to working with the team at Evolution USA and JW Brand Consulting as we expand our theatrical and television portfolio and bring new licensing and retail initiatives to the Australasian market,” added Tricia Samuels Laudisa, Vice President Global Licensing at MGM.


NEWS

TOTAL LICENSING AUSTRALIA

GREENLIGHT APPOINTS BLUE CHIP BRANDS Greenlight has appointed Melbourne based licensing agency, Blue Chip Brands to represent icons Steve McQueen, Albert Einstein and Thomas Edison for licensing and marketing

opportunities in Australia and New Zealand. Style icon and Hollywood legend, Steve McQueen, enjoys existing partnerships with leading brands including TAGHeur, Persol and UK clothing brand Barbour. Albert Einstein was named Time Magazine’s ‘Person of the 20th Century’ in

1999 and has current licensing agreements with companies including Sales Force, Mont Blanc and Fourier Education in addition to featuring in past advertising campaigns with Harvey Nichols, Twitter and IPhone. Thomas Edison had over 1,000 patents granted for inventions including the light bulb and phonograph and founded 14 companies including General Electric. Current licensing agreements include a partnership with Intel and past advertising campaigns with automotive brands Chevrolet and Mazda. Blue Chip Brands CEO, Anthony Harvey commented, “we are really excited to be working with Greenlight to develop the merchandise program here in Australia and New Zealand for these great icons. The initial focus for Steve McQueen will be apparel, accessories and men’s grooming products to compliment the success of the ongoing partnership with Barbour internationally. We see a substantial opportunity for Albert Einstein in STEM learning products and services as well as scientific products such as telescopes and weather stations and for Thomas Edison we see a real opportunity in the areas of energy efficient lighting, solar powered products and the audio category based on the fact that he invented the phonograph.

KIDZ BOP IN AUSTRALIA Early February saw the launch of Kidz Bop in Australia and New Zealand for the first time under Universal Music Australia. The Kidz Bop’s debut album in the will include covers of pop hits including Girls Like You and One Kiss as well as songs by local artists. To support the launch, the Kidz Bop Kidz performed exclusively in Melbourne at the end of January at the Melbourne Cricket Ground before the Melbourne Stars and the Brisbane Heat KFC Big Bash League Match. The Kidz Bop Kids then moved to New South Wales to perform in Sydney on January 31 at Westfield Miranda where they performed songs from the album and hosted a meet and greet.  Following their visit to Australia, the Kidz Bop Kids then began their Kidz Bop World Tour 2019.

TLA 8

FLAGSHOP LEGO STORE SET TO OPEN IN SYDNEY A Lego flagship store set to open in Westfield Bondi Junction, Sydney, in late March aims to provide a landmark immersive retail experience for fans of the iconic toy brand. The 302sqm store, situated over two levels, will offer the brand’s signature ‘pick-a-brick’ wall, which allows customers to choose from many combinations of Lego bricks, and provide engraving services and 3D models ‘inspired by iconic Sydney landmarks.’ “2019 is an exciting year for Lego (and) it’s exciting that we will have a place for Lego fans to come and experience our brand in Sydney as we continue to develop the builders of tomorrow,” The Lego Group Vice President and General Manager of Australia and New Zealand Claus Kristensen said. The flagship store is the product of a new partnership with Alceon Group, which acquired the rights to Lego certified stores in Australia and New Zealand. “As one of the world’s most powerful and most recognised brands, we are proud to partner with The Lego Group to bring this leading retail concept to Australia,” Alceon Group Executive Director Richard Facioni said. The opening of the Westfield Bondi Junction store coincides with the release of the second Lego movie, and is a result of Alceon Group entering a partnership with the 61-year-old Danish brand.


TOTAL LICENSING AUSTRALIA

INTRODUCING... THE MIK MAKS! Kid’s entertainment dynamos, The Mik Maks, comprising of brothers Alan McInnes, Joel McInnes and Drums the Panda have recently been declared the ‘Best Kids Live Show’ in the nation at the ‘What’s On 4 Kids Awards.’ This award winning group bring the ‘rock’ to kid’s music. The idea for The Mik Maks was first born while in a caravan on a family summer holiday. They decided to write a quirky children’s song and 60 minutes later they shared it with the children in neighbouring caravans. The response was incredible and a spark was lit. That first song ‘Bruce the Hairy Crocodile’ is their most popular and highly requested song today. Six months later they had ten new songs and got the courage up to put on their first show. The Mik Maks were born! Playing with their own children (between them they have nine children aged between 3 and 11) has sparked many song ideas. In 2018, The Mik Maks sold out 85% of their shows during their Play tour. Their fan base has increased dramatically in a very

TLA 50

short space of time due to their authenticity and fresh approach to children’s entertainment. The Mik Maks write and perform their own brand of kid’s rock music, taking inspiration from their experiences growing up on a farm. Messages of working together, caring for family, respecting their elders, healthy eating and exercise are sprinkled throughout their lyrics. These themes aren’t shoved down children’s throats, rather put out there to allow children the opportunity to grab them. To date they have sold 20,000 CD’s/ DVD’s independently. Add to this a range of t-shirts, hats, plush toys and musical instruments which are sold via their website and at their live shows. In 2018, The Mik Maks were declared ‘Best Kids Live Show’ at the Australian What’s On 4 Kids Awards. Joel McInnes, the front man of the group said, “Many families have seen our show over 20+ times. They keep coming back because we provide a genuine and personal entertainment experience the entire family can enjoy.” The entertainment experience also exists on YouTube.The Mik Maks chan-

nel has over 60,000,000 views and has over 130.000 channel subscribers. These YouTube figures have been accumulated in just two years. The Mik Maks channel gains over 1000 subscribers and 600,000 channel views every day. Current trends will see The Mik Maks YouTube channel reach 1,000,000 subs and 500,000,000 channel view by January 2020. The band performs all across Australia and has been growing in popularity for six years. The Mik Maks are currently planning a new tour for September. The Mik Maks are currently recording a new album titled PLAY and due to be released in May, 2019. Their most recently released song debuted at number 2 on the Australian Children’s iTunes Singles Charts in late 2018. Looking ahead The Mik Maks are hoping to sign a licensing and distribution deal, secure a buyer for their visual online content, music and merchandise, as well as promote and ticket thirty of their shows across the country. In addition, they are looking to receive an ARIA nomination for Best Kids Album and are working on a YouTube strategy to be in the top 10 biggest YouTube channels in Australia.

Website; themikmaks.com.au Find us on Facebook, Instagram and YouTube


TOTAL LICENSING AUSTRALIA

KIDDETS GREENLIT FOR SECOND SERIES Wellington-based Pukeko Pictures’ preschool series Kiddets has been greenlit for a second season of 52 episodes following its recent launch on CCTV in China, where it is also available on VOD-platform iQiyi. In addition, Pukeko Pictures’ co-production partner on the series, Hengxin Shambala Kids has been confirmed as the master toy partner for the Chinese market where the licensing programme is starting to roll out. Current L&M activity in China includes Kiddetsland theme parks with two locations at Guangzhou and Wuhan opened at the end of 2018 with more planned for 2019. Additionally a Kiddets stage show premiered in December last year with plans to see the scheduling of over 100 theatre shows throughout China this year. International distributor CAKE has recently signed new international deals for Kiddets including Discovery for Middle East and Africa, Showmax for Africa as well as E-Vision for the United Arab Emirates. Kiddets, a sister series to Pukeko Pictures The WotWots, is co-produced by Pukeko Pictures and Hengxin Shambala Kids. and is the first official

TLA 10

children’s television co-production between New Zealand and China. It airs on ABC KIDS in Australia as well as TVNZ’s TV2, HEI HEI and On Demand services in New Zealand. Currently it ranks second in the list of kids’ shows during the morning schedule on CCTV Children’s Channel. Aimed at new and existing fans of The WotWots, Kiddets offers a broader audience appeal including older preschool children with each episode demonstrating the positive values of teamwork and the building blocks of true and enduring friendship. Kiddets has been created by The WotWots’ Creator, Martin Baynton and will be Executive Produced by Richard Taylor and Clive Spink. CAKE handles worldwide distribution rights excluding Australia, New Zealand and Greater China to Kiddets and also extends to North American and European rights (for series 2) of the The WotWots. Kiddets expands upon The WotWots franchise with brand new adventures and sees the introduction of five new WotWot characters, Patches, Dapper, Bounce, Stripes and Luna - young space cadets in training at a play school space academy on planet

WotWot. Under the watchful eye of SpottyWot and DottyWot who are based on planet Earth, Patches, Dapper, Bounce, Stripes and Luna learn all the skills they need to embark on a mission to a new world. “Kiddets is building considerable momentum across China,” said Richard Taylor, Co-Owner of Pukeko Pictures. “The licensing and merchandising plan is in full swing through our Chinese partners and we expect to announce a number of major deals soon. We are also looking forward to doubling the number of available episodes and rolling out the show to new territories with our sales agent, CAKE”. Pukeko Pictures is an independent entertainment production company focused on the development and production of world-class, multi-platform entertainment for a global audience. Pukeko Pictures was formed in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the world famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the creation of world-leading entertainment, harnessing the best in global talent and world-class production processes. Located in Guangzhou, China, Hengxin Shambala Kids is a company specializing in children’s content and brands. Equipped with global expertise and resources, the company is committed to bringing joyful experiences to families around the world via its content. Powered by a comprehensive brand development system covering product development, marketing, L&M, distribution, carnivals, theme parks, experience centers and games, it explores the features of each brand from every angle before making tailored strategies and fully realizing the brand values. Besides Kiddets, Hengxin Shambala Kids is also managing a group of children’s properties like Thunderbirds Are Go.


TOTAL LICENSING AUSTRALIA

MERCHANTWISE LICENSING

Marking its 20-year milestone this year, Merchantwise Licensing is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands in kids’ entertainment, film and television, classic and legends, digital & gaming and music. Merchantwise Licensing is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney and Paris. Merchantwise Licensing shares a sneak peek at the latest news and upcoming entertainment properties for the next year.

taking brands further

a host of big names including music stars Kelly Clarkson (Moxy), Pitbull (Ugly Dog), Blake Shelton (Ox), Nick Jonas (Lou) and Janelle Monáe (Mandy) – all confirmed to perform original songs for the film. The film is set in the adorably different town of Uglyville, where weird is celebrated, strange is special and beauty is embraced as more than simply meets the eye. A 52-episode TV series is also in development. UglyDolls is already a global licensing and merchandising phenomenon with over 100 partners, including a major toy program from Hasbro. Local partners include Caprice Australia (apparel, accessories, footwear, bedding), Scholastic Australia (publishing), Zak! (lunching & melamine), Zinc (theatrical premiums), Amscan (partyware), Village Roadshow (Home entertainment), The Entertainment Store (non-ticketed live events).

Pikmi Pops – Global Plush Sensation

UglyDolls – Licensees Line Up This year, cinemas are set to get ugly with the release of STXfilms’ UglyDolls, inspired by the original collectible toy craze launched in 2001. The film will release in the USA on 3 May and in Australia and New Zealand in September. The hotly anticipated animated musical adventure stars

TLA 12

The outrageously cute global plush sensation from Moose Toys, Pikmi Pops is fast becoming hot property with a spot as Australia’s #2 plush in 2018 – growing by an impressive 200% in 2018. With 46 licensing partners on board around the world and hundreds of Pikmi Pops to collect (with surprises in each package). Moose Toys continues to innovate with three new Pikmi segments scheduled to release this year, starting with Bubble Drops which is available now and Dough Mi, available in March. The launch will be backed by a strong advertising campaign and comprehensive marketing support, maximising exposure on its You Tube channel and via its social media following. Furthering its brand reach, a new Pikmi Pops game app recently launched which is available on both iOS and Android devices.


TOTAL LICENSING AUSTRALIA In Australia, Pikmi Pops apparel by Caprice Australia, showbags by Bensons Trading, collectible trading cards by Banter Toys, confectionery by Park Avenue released products late 2018, with further rollouts scheduled in 2019. Scholastic Australia will launch a range of publishing formats from April 2019 and The Entertainment Store will premiere the Pikmi Pops interactive zone and character appearances from July.

Fingerlings – Untamed Success

WowWee and Striker Entertainment’s Fingerlings are the world’s first ever line of animatronic collectible toys. These affordable mini pet robots curl around your finger and come to life by responding to touch, motion and sound and feature over 40 different sounds and animations – they even sing! In Australia, Hunter Products first launched Fingerlings toys in 2016 and these mini pets continue to skyrocket in popularity and land on best-seller lists all over the world. This year, three new much-anticipated Fingerlings styles are set to launch along with five Untamed collections. To date, over 35 licensed partners are on board including Cardinal for puzzles and games distributed by MJM along with DK Publishing and Park Avenue confectionery.

second movie adventure, Shaun The Sheep 2, Farmageddon. A ‘close encounters of the herd kind’, the film will hit cinemas on 9 January 2020, from Aardman Animations and StudioCanal. If the success of his first film outing is anything to go by – over $106M at the global box office and a rating of 99% on Rotten Tomatoes - Shaun The Sheep 2 is destined to be an out-of-this-world movie adventure phenomenon. In late 2018, Shaun The Sheep called Village Roadshow Theme Parks’ Paradise Country home. As the first major themed entertainment partnership in Australia for the brand, the Shaun The Sheep brand destination at Paradise Country includes specially created sculptures and interactive attractions such as Shaun’s Tractor Ride, Shaun’s Adventure Camp, Pig’s Playground and Shaun’s Scraps & Taps. Entertainment includes a twice daily Shaun’s Aussie Adventures live show and photo opportunities with Shaun and Bitzer. The destination also includes a themed retail outlet, Mossy Bottom Memories, offering bespoke branded merchandise specifically created for Paradise Country – making it the must-visit for Shaun The Sheep fans of all ages.

The Gruffalo – Celebrating 20 Years

Shaun The Sheep ‘Baack’ in Cinemas A worldwide brand success loved across the globe, Shaun The Sheep will be ‘baack’ in cinemas next year with his

2019 marks two special milestones for The Gruffalo, 20 years of the much-loved book and 10 years since it made its big screen premiere. To date, 17.5 million copies of the book have sold across the globe, it has been translated into 75 languages and the film was screened in over 180 countries. Throughout this year, The Gruffalo Live on Stage and The Gruffalo’s Child Live on Stage shows, presented by CDP, will return to Australia after a sell-out season across the world

TLA 14


TOTAL LICENSING AUSTRALIA where it played to London’s West End and on Broadway. In April, The Gruffalo Spotters App will launch at Australia’s Currumbin Wildlife Sanctuary – initially developed in-conjunction with Forestry UK and nominated for a BAFTA Award, it has been downloaded over 450K times and enjoyed 2M visitors over the partnership term of 10 months. The anniversary will include new branded merchandise ranges for this treasured childhood classic.

Disenchantment – Genius of Matt Groening on Netflix Following the successful 2018 debut of its animated series DISENCHANTMENT, Bapper Entertainment has signed Merchantwise Licensing for licensing and merchandising representation in Australia and New Zealand. DISENCHANTMENT is an adult animated comedy series from the mind of Matt Groening.    The series takes place in the crumbling medieval kingdom of Dreamland.  It follows the adventures of a hard-drinking princess named Bean, her diminutive companion Elfo, and her personal demon Luci.  Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses, and lots of human fools. The series currently streams on Netflix worldwide in 27 languages.  The series launched August 2018, with 20 episodes.  Netflix has ordered a second full season.

In 2019, Sony Pictures is offering a host of licensing opportunities covering some of the most exciting and anticipated motion picture and television events of the year!

The Men in Black Are Back The Men in Black are headed back to the big screen June 2019 in Men in Black™: International. A continuation of the popular franchise, this instalment stars Chris Hemsworth,

TLA 16

Tessa Thompson, Rebecca Ferguson, Kumail Nanjiani, Rafe Spall, introducing Laurent Bourgeois & Larry Bourgeois with Emma Thompson and Liam Neeson. The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization. Men in Black: International is directed by F. Gary Gray and written by Art Marcum & Matt Holloway based on the Malibu Comic by Lowell Cunningham. The film is produced by Walter F. Parkes and Laurie McDonald. Steven Spielberg, E. Bennett Walsh and Barry Sonnenfeld serve as executive producers. The global film franchise has been an expansive brand for the last 20 years and promises the next instalment will be full of new twists, global locations, aliens, vehicles and gadgetry – and to date, already 42 licensees around the world are on-board including video games, toys and collectibles, publishing and action figures. Men in Black: International makes its way to Australian cinemas on June 13, 2019 and in North American theatres on June 14, 2019.

Charlie’s Angels – The Angels are back Good morning, Angels! Elizabeth Banks directs the next generation of Angels – Kristen Stewart, Naomi Scott, and Ella Balinska – working for the mysterious Charlie. In the new film, the Townsend Agency has gone global, providing security and intelligence services to a wide variety of private clients with highly-trained teams worldwide – that is, multiple teams of Angels, guided by multiple Bosleys. The screenplay is by Elizabeth Banks and Craig Mazin and the story by David Auburn and Elizabeth Banks. The film is produced by Elizabeth Banks, Max Handelman, Elizabeth Cantillon and Doug Belgrad. Matthew Hirsch, Leonard Goldberg, Drew Barrymore and Nancy Juvonen serve as executive producers. In addition to the new angels, the film also stars Elizabeth Banks, Djimon Hounsou, Noah Centineo, Sam Claflin and Patrick Stewart. Charlie’s Angels makes its way to Australian cinemas on October 24, 2019 and North American theatres on November 1, 2019.

Zombieland 2 – Cult Classic Returns A decade after Zombieland became a hit film and a cult classic, the lead cast (Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and Emma Stone) have reunited with direc-


TOTAL LICENSING AUSTRALIA tor Ruben Fleischer (Venom) and writers Rhett Reese & Paul Wernick (Deadpool) for Zombieland 2. In the sequel, through comic mayhem that stretches from the White House and through the heartland, these four slayers must face off against the many new kinds of zombies that have evolved since the first movie, as well as some new human survivors. But most of all, they have to face the growing pains of their own snarky, makeshift family. Written by Rhett Reese & Paul Wernick and Dave Callaham, the film is produced by Gavin Polone. Paul Wernick, Rhett Reese, Rebecca Rivo, Ruben Fleischer and David Bernad serve as executive producers. The film also stars Zoey Deutch and Rosario Dawson. The sequel makes its way to Australian cinemas on October 10, 2019 and to North American theatres on October 11, 2019.

Jumanji – Jungle Juggernaut Returns Boxing Day this year, brings the sequel to the worldwide box office hit Jumanji:Welcome to the Jungle. Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, and Nick Jonas all return, and new to the franchise as are Awkwafina, Danny Glover, and Danny DeVito. Jumanji: Welcome to the Jungle generated over U.S. $962 million at the global box office making it the biggest Sony Pictures-owned release of all time at the worldwide box office and the studio’s highest grossing film at the North American box office. The sequel to Jumanji: Welcome to the Jungle will hit Australian cinemas on December 26, 2019 and North American theaters on December 13, 2019.

Directed by Jake Kasdan, the film is written by Jake Kasdan & Jeff Pinker & Scott Rosenberg based on the book “Jumanji” by Chris Van Allsburg. The film is produced by Matt Tolmach, Jake Kasdan, Dwayne Johnson and Dany Garcia. Executive Producers are David Householter, Melvin Mar, Scott Rosenberg, Jeff Pinkner, William Teitler, Ted Field, Mike Weber and Chris Van Allsburg. One of the studio’s most highly anticipated movies, the sequel has already secured significant licensee partners. Lanard Toys has been named the sequel’s global toy licensee and is developing a range of action figures, vehicles and role play.

TLA 18

Vivo – Animated Musical Odyssey With all-new original songs written by Lin-Manuel Miranda, the award-winning (Emmy®, Tony, Grammy, Olivier and Pulitzer Prize) creative force behind the groundbreaking Broadway musical Hamilton, VIVO, an animated musical adventure from Sony Pictures Animation, tells the story of a capuchin with a thirst for adventure – and a passion for music – as he makes an exciting passage from Havana to Miami to fulfill his destiny. This charming and uplifting story is being directed by Academy Award® nominated Kirk DeMicco (The Croods), with a script by Pulitzer Prize winner Quiara Alegría Hudes (In the Heights). Academy Award® nominated producer Laurence Mark (Dreamgirls, Julie and Julia) serves as executive producer, and Lisa Stewart (Almost Famous) produces. The film makes its way to cinemas in November 2020. Licensing opportunities for this animated musical geared for girls and boys are now available for discussion.

Ghostbusters Fans Abuzz for New Film It’s the 80s brand that has stood the test of time and in Summer 2020, fans new and old of Ghostbusters™ will get their much-anticipated sequel. Acclaimed director Jason Reitman son of Ivan Reitman – the original Ghostbusters Director – is confirmed to direct the long-awaited movie continuing the storyline of the original film. As a passionate and loyal fanbase continues to grow each year, 2019 marks the 35-year milestone of the film. In 2018, Ghostbusters World, a state-of-the art Google Maps API integration augmented reality game, launched on both iOS and Android devices. As players got hooked capturing ghosts all over the world, the game became a musthave download for fans of all ages.


TOTAL LICENSING AUSTRALIA

Cobra Kai – Continuing the Karate Kid Legend The Karate Kid became a pop culture phenomenon on its release. Now 35 years later, the arch-rivals from the legendary film reunite after the 1984 Valley Karate Tournament via YouTube Premium in Sony Pictures Television’s Cobra Kai. In its first week alone of season one, Cobra Kai reached 20M globally and its second season premieres from May this year.

Pictures, Paramount Animation, Paramount Television, and Paramount Players. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Wonder Park – Powered by Imagination

Outlander - Brave the New World With seasons 1-3 airing on Netflix, SBS and FOXTEL and the acclaimed fourth now airing on FOXTEL, Outlander is Sony Pictures Television’s award-winning television series. Licensed in over 214 territories, Outlander is enjoying fashion collaborations with Hot Topic and Torrid.com and in time for Mother’s Day this year, Impact Posters will release a range of gifting homewares and stationery items.

SONY Pictures Entertainment: Films and TV Shows Including over 35,000 films and 270 television series, the Sony Pictures library boasts movie classics such as Boyz n the Hood, Easy Rider, The Karate Kid and Taxi Driver, while Married with Children, Bewitched and I Dream of Jeannie plus much more make up the classic tv show range. Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount

Set to wow audiences worldwide, Wonder Park is the exciting new film from Paramount Animation and Nickelodeon Movies. Slated for an Australian premiere in April, to coincide with school holidays, the dazzling star-studded voice-cast includes Jennifer Garner, Matthew Broderick, John Oliver, Mila Kunis, Kenan Thompson, Ken Jeong, Norbert Leo Butz, Brianna Denski and Ken Hudson Campbell. Additionally, popular Australian radio duo Fitzy and Wippa from Radio Nova are making their big screen vocal debut as the voices of Cooper and Gus. With over 40 licensees on board across all categories and an animated TV series already in the works for Nickelodeon,Wonder Park tells the story of a magnificent amusement park where the imagination of a wildly creative girl named June comes alive. One magical day, June is running through the woods to find her way home where she discovers an old rollercoaster car and climbs inside. She suddenly finds herself in Wonderland, an amusement park she had created in her mind and put aside. All of her rides and characters are brought to life but are falling into disarray without her. Now, with the help of her fun and lovable park characters, June will have to put the wonder back in Wonderland before it is lost forever. Funrise has signed on as the global master toy partner with a range of endearing plush to launch alongside the film release that includes Wonder Chimps collections as well as playsets, already secured for placement in many retail giants. Other partnerships include live entertainment, carnival plush, novelty confectionery and much more. In 2018, Australian lifestyle brand Peter Alexander launched its fifth Breakfast at Tiffany’s collection, developing a beautiful classic sleepwear range featuring iconic Audrey Hepburn imagery. Cotton On continues to release exclusive branded kids, men’s and women’s apparel and accessories from a variety of Paramount Classics’ impressive movie library including Clueless, Top Gun, Grease and the iconic Paramount Pictures logo. TM & © 2019 Paramount Pictures. All Rights Reserved.

TLA 19


TOTAL LICENSING AUSTRALIA

LIONSGATE is a global content platform whose films, TV shows, digital and other products reach next generation audiences around the world. Lionsgate’s content initiatives are backed by a nearly 17,000-title film and television library and delivered through a global licensing infrastructure. The brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Hellboy - Set to Ignite Hellboy is heading back to the big screen this year. The upcoming film starring David Harbour is based on the acclaimed ‘Hellboy’ comic book series and graphic novels created by Mike Mignola. Hellboy, caught between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge. The film scheduled for release in cinemas on April 11th in Australia with a star-studded cast including, Milla Jovovich, Ian McShane, Sasha Lane, Daniel Dae Kim, and Thomas Haden Church.

John Wick - The World’s Favourite Assassin Returns

Alita: Battle Angel – Epic Adventure Hits Theatres From visionary filmmakers James Cameron (AVATAR) and Robert Rodriguez (SIN CITY), comes ALITA: BATTLE ANGEL, an epic adventure of hope and empowerment. Set in a post-apocalyptic future, ALITA is a cyborg who wakes up with no memory of who she is. Slowly she discovers that she contains powerful ancient technologies that were thought to have been lost. When dark forces threaten her existence, it’s time wield her power in the ultimate battle of good vs evil. ALITA launched at cinemas worldwide in February, wowing audiences worldwide and achieving strong global box office sales. Licensing and merchandising opportunities now available.

The Simpsons – 30 Years of Creativity

In this third installment of the adrenaline-fueled action franchise, super-assassin John Wick (Keanu Reeves) returns with a $14 million price tag on his head and an army of bounty-hunting killers on his trail. After killing a member of the shadowy international assassin’s guild, the High Table, John Wick is excommunicado as the world’s most ruthless hit men and women await his every turn. The John Wick franchise appeals to collectors and action fans everywhere. Licensing opportunities include apparel, accessories, and gifting.

TLA 20

The longest-running primetime scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most ground-breaking and innovative entertainment franchises, recognizable throughout the world. Currently in its 30th season, THE SIMPSONS has won 33


TOTAL LICENSING AUSTRALIA Emmy Awards, 34 Annie Awards, a 2017 People’s Choice Award, was the first animated series to win a Peabody Award, and was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.” Major brand partnerships include Australia’s Krispy Kreme D’ohnut, fast-fashion retail powerhouse The Cotton On Group, collectible coins from the Perth Mint, ASOS and the Inditex Group. Most recently, launching at the Paris Fashion Week show, Louis Vuitton’s artistic director of men’s wear, Virgil Abloh unveiled a Simpsons collaboration for his OffWhite label.

A licensing success throughout the world, expect to see Bob’s Burgers branding across retail throughout the year.

Mayans MC - Rides into Season 2

Family Guy – Two Decades of Outrageous Comedy 2019 marks 20 years for FOX’s Family Guy, a main-stay with its razor-sharp humour, spot-on parodies and orchestra-backed original music entertaining global fans. With a 50M strong global Facebook fanbase, locally, the animated sitcom created by Seth MacFarlane airs daily on FOX8 and weekly on 7Mate where it is the #2 scripted series. To date, it has been nominated for 12 Primetime Emmy Awards and 11 Annie Awards, winning three of each. It was the first animated series to be nominated for a Primetime Emmy Award for Outstanding Comedy Series since The Flintstones in 1961. To celebrate the 20-year milestone, exciting new retail programs are in development to satisfy the legion of Family Guy fans.

Bob’s Burgers - Coming to the Big Screen Fans of Bob’s Burgers are celebrating that the break-out TV franchise will be making its big screen debut as a musical comedy slated for release in mid-year 2020. Bob’s Burgers, created by Loren Bouchard, follows a hapless restauranteur who runs his dubious burger business with the help of his wife and three kids. Nominated for a number of awards, including the Emmy Award for Outstanding Animated Program seven consecutive times, Bob’s Burgers has won twice in 2014 and 2017.

TLA 22

The sequel to the hugely popular Sons of Anarchy franchise rode onto TV screens in September last year and Mayans MC didn’t disappoint, with strong and consistent ratings for its first 10-episode season. The Fox 21 Television Studios and FX Productions produced series co-created by Kurt Sutter and Elgin James has already been green-lit for a second season and a dedicated licensing campaign is in development to support the franchise at a retail level. Set in a post-Jax Teller world, Mayans M.C. follows Ezekiel “EZ” Reyes (JD Pardo) is fresh out of prison and a prospect in the Mayans M.C. charter on the Cali/Mexi border. Now, EZ must carve out his new identity in a town where he was once the golden boy with the American Dream in his grasp.  

Fox Vault A host of popular classic Fox properties are now available for licensing from the Fox Vault including Buffy the Vampire Slayer, Romeo + Juliet, The Devil Wears Prada, Titanic, Alien, Predator, Firefly and many more.

Transport for London – Responsible for the Tube and London’s red buses Merchantwise Licensing has been appointed by the TSBA Group as Australian and New Zealand licensing agent for Transport for London. The London transport system, with its famous Tube and red buses, is the most iconic in the


TOTAL LICENSING AUSTRALIA

world. Australians have a deep and affectionate connection with the UK and TfL captures the spirit of travel in one of the world’s greatest cities. TfL has a deep and rich design heritage, with instantly recognisable logos, maps and vehicles, as well as rich photographic and graphic design archives dating back over a century. In Europe, the thriving licensing program boasts over 50 licensees across several product categories. Opportunities are now available for discussion in Australia and New Zealand.

May Gibbs – Inspired by Nature Recently celebrating 100 years of her beloved books, Gumnut Babies and Tales of Snugglepot and Cuddlepie, May Gibbs continues to delight fans old and new. With over 20 licensing partners in Australia, May Gibbs has become a premium lifestyle brand with design inspired by the Australian bush, showcasing her timeless characters and artwork. The brand has strong online presence and over 18,000 followers on Facebook and Instagram. May Gibbs recently marked its fourth collaboration with Kip&Co. The first three were sell-out successes and already this new

range is proving to be a crowd pleaser. Next up for May Gibbs is another collaboration with fashion brand, Erstwilder, on a range of nostalgic and classic jewellery pieces. Following on from a successful release in 2018, May Gibbs will once again partner with Walnut Melbourne on a Winter 19 collection that will launch in March this year and a new SS19 collection that will release in Spring. May Gibbs will also again reunite with Ecology Homewares for a SS19-20 collection that will launch in Spring this year. More partnerships are in development for the brand to retain and support May Gibbs’ long-lasting legacy - on her passing in 1969 she bequeathed 50% of the copyright of all her works to The Northcott Society and 50% to Cerebral Palsy Alliance. Through her foresight and generosity proceeds from the sale of May Gibbs products have supported thousands of Australian children with disability and their families.

Enid Blyton – Children’s Literary Legend With her books never out of print since 1922, Enid Blyton remains one of the world’s most deeply loved children’s authors with over 500 million books sold around the world. Australia is no exception - Enid Blyton remains the country’s third bestselling children’s author. 2018 saw a 25% growth in Australian sales across the core Enid Blyton series supported by a partnership with News Corp resulting in over 2 million copies being collected across 15 titles over the promotional period. In 2019, we celebrate the 80-year anniversary of The Enchanted Wood, the first story from The Magic Faraway Tree series. The Magic Faraway Tree is one of Enid Blyton’s most enduringly popular series, first published in 1939.To date, an impressive 30 million copies have sold, with over 500,000 copies sold each year globally. Enid’s much-loved Faraway Tree stories will soon make their way to the big screen with a live-action feature film is in development with Studio Canal and Neal Street Productions. A new The Magic Faraway Tree style guide has been developed featuring extensive assets showcasing the magical treetop world of Moonface, Silky, Saucepan Man, Dame Washalot and more. Licensing opportunities for The Magic Faraway Tree,The Famous Five and other titles are now available across various categories, targeting both a children’s and nostalgic adult audience.

TLA 23


TOTAL LICENSING AUSTRALIA

Popeye - 90 Years Young Celebrating his 90th birthday in 2019, comic legend Popeye is still going strong! Leading retailer Cotton On continues to release Popeye apparel and accessories, with a special collection marked for release later this year. Throughout this year, other fashion collaborations will roll-out, including H3, Bathing Ape, Scotch & Soda, HUF, Iceberg and Zara. Other global product lines include the recently released collectibles and toys from Funko (distributed through Ikon Collectibles), a Spring footwear collaboration with Sperry as well as a limited-edition figurine from Mezco Toys which will be available worldwide later this year.

Archie Comics – The Stars of Riverdale High Since it was first published in 1942, Archie Comics has become one of the most successful brands in comic history – and today, continues its reign with sales well into the billions. Boasting a large and diverse library of characters including Archie, Betty, Veronica, Jughead, Sabrina as well as Josie and the Pussycats, the Dark Circle super-he-

For the first time ever, Xbox is now expanding into consumer products across the globe. Xbox launched the first products with a Meta Threads collaboration in 2018 and is now broadening into a worldwide specialty retail program in 2019.

Sonic – Zooming into Cinemas One of the most popular gaming brands of all time, SEGA’s Sonic the Hedgehog will soon make his big screen debut. The forthcoming live action and CGI animated film from Paramount will star Jim Carrey and James Marsden. It is being produced by Neal Moritz (the Fast of the Furious) and Executive Produced by Tim Miller (Deadpool). The film will be backed by a large-scale global marketing campaign. Jakks Pacific has signed on as the global toy partner – with a full line of Sonic the Hedgehog action figures, playsets, plush, collectibles and novelty items. In Australia, Headstart will distribute the full line of toys. IDW has been appointed as the global comics and games partner.

emoji® - The Iconic Brand

roes, Jinx and many more. Just in time for Christmas last year, Empire Apparel launched Sabrina branded clothing in JayJays and this year, to celebrate Valentine’s Day Peter Alexander released their first ever Archie’s Comics range featuring Archie, Betty and Veronica as a sleepwear capsule collection.

XBOX – Bringing Consumer Products to Fans

The emoji company is the owner of the registered emoji® trademark in more than 130 countries around the globe. Altogether the emoji company owns more than 800 trademarks and has created more than 17,000 icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities. The emoji company works with over 700 renowned global partners including Sony Pictures Animation, Walmart, Fuji, Nestle,

TLA 25


TOTAL LICENSING AUSTRALIA Tesco and Burger King. More than 20 licensees in Australia and New Zealand, demonstrating strong global consumer demand for this fun lifestyle brand. Globally, Cotton On is a major retail partner and in March this year, PPQ will be launching personalised branded number plates across Queensland in Australia. Additionally, the brand is appearing as part of a Wrigley’s Eclipse Mints advertising campaign in Australia and parts of Asia. Ranked by the Licensing.biz Powerlist as the 3rd most influential brand in 2017 behind Lego and Coca-Cola. 

Representing many of the world’s biggest names in music for Australia and New Zealand, Merchantwise Licensing is the go-to for band merchandising and licensing.

KISS – End of the Road Tour (Epic Rights) With over $1B in global sales, KISS is without a doubt the most merchandisable rock band ever. In the last decade, ticket sales have hit the $500M mark with 2019 marking the start of their final world tour, ‘End of the Road’. Kickstarted earlier this year in the US, the KISS ‘End of the Road’ will play to eight shows in Australia from November 16 and reach New Zealand on December 3.

The Beatles - Abbey Road turns 50 2019 celebrates the 50th anniversary of seminal albums Abbey Road and Yellow Submarine from the greatest band of all time. Director Peter Jackson is now working on a new Beatles Let It Be documentary, accessing 55 hours of

TLA 28

never-before-seen footage and 140 hours of audio made available from their 1969 recording sessions. The recent global brand collaboration with Happy Socks has been a major success. New product ranges including apparel, accessories, homewares and stationery will be released in Australia throughout 2019.

AC/DC – Aussie Rock Royalty (Perryscope & Epic Rights) AC/DC, one of the world’s greatest pioneers of Rock N Roll, has produced 36 albums, selling millions of units and generating record breaking sales, globally. 2018 marked the 45th anniversary of the Australian rock legends, and this musical milestone was celebrated by Australia Post and the Royal Australian Mint with commemorative stamps and coins.

P!NK – Delights Downunder (Araca Group) Since her debut in 2000, P!NK has released seven albums and sold over 40 million albums, 65 million singles, over 1 million DVDS and has enjoyed 14 singles in the top 10 on the Billboard Hot 100 Chart – with four at #1. In 2018, P!NK performed in 42 shows across Australia and New Zealand as part of her Beautiful Trauma world tour, selling over half a million tickets. She is now the second all-time highest grossing act in Australia & New Zealand, behind the Rolling Stones. P!NK apparel and giftware are now available at local retail via Licensing Essentials.

Other Bands and Artists Other great bands and artists available for licensing include Britney Spears, David Bowie, Def Leppard, Aerosmith, Wu Tang, Nirvana, the Foo Fighters and many more. For further information, visit www.merchantwise.com


TOTAL LICENSING AUSTRALIA

Asembl - Bringing Brand Stories to Life Spearheaded by Managing Director & Co-Founder Justin Watson, Asembl has been aggressively expanding its licensed brand extension services, with an immediate focus on Australia and New Zealand and future stakes across the Asia Pacific region. Asembl is a specialist licensing agency and part of the Merchantwise Group. The company offers a dedicated brand extension service for brand owners in the corporate, FMCG, lifestyle and fashion segments, offering a highly targeted approach and working strategically with local and global brand teams. The Merchantwise Group’s creative and digital marketing personnel provide strong support with significant experience in food packaging, branding and marketing. Asembl’s network of relationships spans the globe. Brands represented include Bailey’s, Bundaberg Rum, Guinness, Energizer, Gardening Australia, Finlayson, Men’s Health & Women’s Health. To discuss opportunities please reach out to hello@asembl-brands.com or visit asembl-brands.com.

The range expanded the iconic Bundaberg Rum brand’s presence in the domestic food category and was a sell-out success across Coles, Woolworths and independent super markets.

Diageo (Beanstalk)

Hosted by Costa Georgiadis, Gardening Australia enjoys an average weekly audience of over 1M Australians. Asembl is now gearing up for licensing opportunities across garden tools, garden care and lifestyle categories for both adults and kids.

In 2018, several new, world first product innovations were launched in market. Asembl’s client Diageo in collaboration with Beanstalk and Australia’s Podpac scooped up a 2019 Product of the Year award for their world first and world only Australian innovation licensing partnership, Baileys™ Nespresso® compatible Premium Coffee Pods, delighting customers outside the liquor aisle. Brokered by Asembl, the Baileys™ Nespresso® compatible Premium Coffee Pods in Original Irish Cream and Mocha varieties launched in Coles, Woolworths and IGA supermarkets. Ahead of Christmas feasting last year, Asembl brought together two Aussie legends, Bundaberg Rum and Pauls for a release of three decadent Christmas classics with a twist - Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L.

Gardening Australia (ABC TV) Asembl is home to the #1 gardening television show brand in Australia, ABC TV’s Gardening Australia, which is 30 years young in 2019. With gardening a $3B industry and growing (IBIS World), more Australians are turning to Gardening Australia for expert, practical and trusted green thumb advice.

Finlayson With Australian design heavily influenced by Scandinavian and Nordic style, the Finnish textile house, Finlayson has launched locally with Albi Imports. With an impressive 80 SKU collection which is sold through Minimax and many other home specialty stores, Australians are falling in love all over again with the brand that was the biggest selling table cloth in Myer in the 1970’s. Founded by an entrepreneurial industrialist in 1822, the establishment of a design studio in 1950 saw Finlayson champion Scandinavian design, and be the trailblazer for other brands, including Marimekko, to do the same. The brand is once again leading Nordic design through 30 stand-alone stores in Finland plus stores in Hong Kong, China and successful programs in Japan, Korea, US and Australia. Asembl are exploring licensing opportunities with a stationery, apparel, lifestyle and interiors focus.

TLA 29


TOTAL LICENSING AUSTRALIA This year, Peppa Pig, Australia’s favourite preschool brand from eOne will be celebrating fifteen years since the first Peppa Pig television broadcast in Australia, on ABC Kids in 2004. The year-long celebrations will include multiple brand activities - including of course the national cinema release of Peppa Pig: Festival of Fun which debuts on 2nd May this year across both Australia and New Zealand. This hour-long cinema experience is tailored specifically for pre-schoolers, providing a unique family friendly experience. It gives preschool audiences 10 never-before-broadcast episodes featuring a two-part festival special, complete with new characters and locations. Little piggies can look forward to a whole hour of snorts and giggles with

TLA 34

songs to sing along to and dances and movements to join in with; making it the prefect cinema outing for pre-schoolers and all the family to enjoy. Each of the ten brand-new episodes will be connected with never-before-seen interactive entertainment featuring little ones singing and playing along with their favourite onscreen characters. The new release is part of eOne’s successful My First Cinema Experience format which offers young children a gentle introduction to the cinema for little ones and features the familiar voice talents of Harley Bird (Peppa Pig), Morwenna Banks (Mummy Pig), Richard Ridings (Daddy Pig), Sarah Ann Kennedy (Miss Rabbit) and John Sparkes (narrator). Episodes included in the theatrical release are: Children’s Festival, Muddy Festival, Strawberries, Grandpa Pig’s Birthday, Petting Farm, Pizza! Pizza!, TV Land, Roman Day, Bird Spotting, and Super Potato Movie. The Peppa Pig: Festival of Fun follows the very successful

Australian premiere release of Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday in March 2017, where it premiered at No. 3 on the Australian box office charts, and grossed over $2.2m. In addition, brand new episodes of Peppa Pig (series 8) will also be launching on ABC KIDS early this year and will continue to be broadcast right through to 2023. Consumers won’t have to look very far to find Peppa Pig in-store and on shelf in 2019. eOne has partnered with Australia Post for a Collectible Peppa Pig ‘Lunar New Year of the Pig’ Stamp Pack and there’s a lot of new and fresh Peppa Pig product launching in Australia, from a personal care range to PEZ Dispensers and even a muddy puddles door mat. There are many new Lady Bird publishing titles and new Toys! All of our usual big partners will be celebrating with us too and you’ll continue to find your favourite Fashion, Accessories, Ice-Cream, Nappy-pants, Oral Care, Toys and more in-store! Of course, the celebrations have become a focus for new licensing agreements and new deals for 2019 include Polished Brands for health and beauty products, Bubba Blu for personal care, Pez for candy dispensers, Australia Post for a limited edition ‘Year of the Pig’ range of stamps and Impact Posters for Muddy Puddle door mats. In addition, Greens will debut a Peppa Pig Chocolate Muddy Puddle pancake shake this March!


TOTAL LICENSING AUSTRALIA

Commenting on Peppa’s continuing success, eOne said, ““We are both honoured and delighted that after 15 years of Peppa Pig broadcast in Australia, we continue to deliver strong ratings success down-under, and continue to win the hearts of preschoolers and parents nationwide. We are also thrilled to be adding even more new partners to Peppa’s consumer products program.” Award-winning Peppa Pig has, quite literally, conquered the world since

her debut in back in 2004.Today there are 18 million YouTube subscribers and 7.5 billion views on the platform worldwide. Peppa Apps have enjoyed 63 million downloads and Peppa will enjoy her big screen debut in China this year with Peppa Celebrates Chinese New Year - an apt year as this year, of course is the Year of the Pig in China. Officially introduced by state broadcaster CCTV in 2015, over 100 translated episodes have now aired on

the dedicated children’s channel with over 50 billion views since its debut. China also now has two Peppa Pig’s World of Play indoor attractions designed to take children on an interactive and immersive play environment and journey through Peppa’s world. As a truly global superstar, Peppa has stood the test of time with new content and new products in the pipeline as eOne look forward to the next 15 years!.

TLA 49 35


TOTAL LICENSING AUSTRALIA

2019 is going to be an unprecedented year for The Walt Disney Company Australia. Its action-packed theatrical slate across all four key franchises – Disney, Pixar, Marvel and Star Wars – will see new and exciting consumer products on-shelf for both the young and young at heart. From the reimagining of its classic stories Dumbo, The Lion King and Aladdin to live-action theatrical releases including Marvel Studios’ Captain Marvel and Avengers: Endgame, to the much-anticipated Toy Story 4, and the best Christmas presents one could ever ask for in Frozen 2 and Star Wars Episode IX, expect a whole new range of toys to be created this year, perfect for children and adults alike.

TLA 36

Another thrilling year of Marvel has arrived, with so much fan hype and theories around what the title of the sequel to Avengers: Infinity War (Avengers: Endgame) means for some our favourite superheroes. It’s anticipated the film will bring some sort of closure, as its expected that the remaining Avengers will regroup and take on Thanos in an effort to restore order and bring back half of the universe that turned to dust in the last film. An exciting new range of products will be released to coincide with Avengers: Endgame hitting the big screen in late April so young boys, girls and adults can recreate their favourite superhero moments. Excitement levels have continued to rise for fans around the upcoming release of Toy Story 4, a new epic adventure, which will see the return of iconic characters Woody and Buzz, as well as the introduction of new characters Duck, Bunny and Forky. The dynamic pair and new friends are expected to visit our retail shelves in new ways ahead of the film’s release in June. The long-awaited theatrical release of Frozen 2 will hit Australian cinemas six years after the remarkable first instalment this November, filling young girls’ imaginations with limitless excitement and adventure. Expect to

see a new range of enchanting costumes worn by little girls across the nation – from birthday parties, the park and everywhere in-between. The final film in the Star Wars trilogy, Star Wars Episode IX, is set to end 2019 with a bang. Fans have been fervently speculating on what the film will be called and what the ending could be. Fans young and old can expect to see a new range of toys created that is sure to excite. Meagan Sanders, Vice President and General Manager of Consumer Products Commercialisation for The Walt Disney Company Australia and New Zealand, said “Our thrilling theatrical slate combines an incredible selection of comic geek glory, live-action remake adventure with the power of nostalgia that is sure to delight our audiences in new and unexpected ways. “This winning combination will come to life on retail shelves throughout 2019 and beyond, and will help to further reinvigorate the idea of play with children, adults and families. “Looking ahead, possibilities in the toy space are only going to continue to evolve with technology advancements and changes in consumer needs, and we’re so excited to take Australians on the journey with us.”


TOTAL LICENSING AUSTRALIA BBC Studios is renowned for its portfolio of brands, including Doctor Who, BBC Earth and Top Gear. Building on the success of last year, 2019 is shaping up to be just as busy and exciting for the licensing team in Australia and New Zealand. The latest regeneration of Doctor Who heralded a new era for the much-loved series with a brand-new logo and cast. Bigger and bolder than ever, series 11 was a global hit, with rave reviews in both the UK and Australia. Its premiere was the second biggest drama of the year and one of the UK’s top ten programmes in 2018. Locally, the premiere doubled the timeslot average and the series continued to perform strongly, also seeing a rise in younger audiences. BBC Studios once again partnered with world-class licensees to produce a range of exciting products including Roadshow (DVDs), Penguin Random House (publishing), Winning Moves (games), Ikon Collectables (toys and gifts), Impact Posters (stationery and posters) and Caprice (apparel). A

partnership with Mattel saw the release of the first ever Doctor Who Limited Edition Barbie, sending fans and collectors into a frenzy. Pre-orders quickly sold out in Australia, through exclusive partner Zing Pop Culture. The women’s Christmas t-shirt had fantastic sales through retailer Big W, plus the new sonic screwdriver and Funko’s Thirteenth Doctor Pop! Vinyl Figure both proved to be very popular. After a stellar first series, The Doctor and her friends return in early 2020. Pre-school favourite, Hey Duggee, continues to go from strength to strength. The programme was top dog at the 2018 Children’s BAFTAs,

winning three awards, including best pre-school animation. Locally the Duggee costume character (through The Entertainment Store) was busy giving hugs to fans in a series of hugely popular mini-musicals throughout Australia. BBC Studios is delighted to work with its partners on a range of children’s products including Roadshow, Penguin Random House, Winning Moves, Jasnor (toys and infant feeding), Designworks (apparel) and Neetfeet (footwear). Look out for plush toys and figurines, including Dress Me Up Duggee and Musical Duggee, coming soon through Jasnor. Hey Duggee returns to CBeebies in 2019, along with favourites Sarah & Duck and Go Jetters. Another popular pooch is homegrown hit, Bluey. Created by the award-winning team at Ludo Studio in Brisbane, Bluey follows a blue-heeler pup who loves to play and turns everyday family life into adventures. Since premiering in October 2018 on ABC Kids and iview, it has become an instant family favourite, widely applauded for its humorous and honest portrayal of family life, making it the ultimate feel-good show for both kids and parents. In a few short months the series was named iview’s most watched series ever with over 21.3 million views. It was also the top Australian children’s programme on broadcast television in 2018. On iTunes, a collection of episodes jumped straight

into the overall top ten and peaked at number one in the children’s television chart. Fans can expect bigger and better things from Bluey in 2019 with new episodes coming soon on ABC Kids and iView. Plus, BBC Studios is working on the licensing program for merchandise. BBC Earth’s natural history titles continue to flourish, with landmark titles including Blue Planet II attracting new family audiences and prompting a return to must-see event television. Expect more ground-breaking family entertainment and exciting products from BBC Earth throughout 2019. Finally, two massive and much-loved brands are back in 2019. The world’s biggest motoring entertainment show Top Gear returns for its 26th series, whilst fans of the global hit Dancing with the Stars can expect plenty of glitter, fancy footwork and fun as the show triumphantly twirled onto Network 10 from February 18.

TLA 37


TOTAL LICENSING AUSTRALIA Jasnor is excited to share their fantastic product line-up for 2019! Leading the charge are new ranges from pre-schooler favourites, PJ Masks and Hey Duggee, an exciting new nursery range The Little Wiggles, combined with new additions to their ever-popular literary-based property, The World of Eric Carle, celebrating the 50th Anniversary of the release of iconic The Very Hungry Caterpillar book this year. Jasnor is thrilled to partner with The Wiggles to launch a range of Nursery items under ‘The Little Wiggles’ brand, specifically catering for the ‘edutainment’ needs of babies & toddlers aged 0-2 years. These nursery toys, including Little Emma and Little Lachy animated plush, comforters,

TLA 38

activity toys and rattles have been constructed in super soft fabrics to cater for sensitive skin. Hey Duggee and his Squirrel Club members – have proven to be a popular choice with children and parents alike. Jasnor is excited to bring updated plush characters, interactive soft toys and plastic play sets in 2019. With a strong focus on team building, friendship and problem-solving, these muchloved characters are entraining and delightful. The World of Eric Carle nurture’s a child’s love of literature and learning, encouraging imaginative play and exploration. To compliment these val-

ues, Jasnor has a strong line-up of Very Hungry Caterpillar products which capture these values and celebrate the 50th anniversary milestone. The PJ Masks is a show about heroism. Super-heroism... only the superheroes are kids! At night young friends Connor, Amaya and Greg put on their pyjamas and activate their animal amulets and turn into their alter egos - Catboy, Owlette and Gekko - before embarking on action packed adventures, solving mysteries and learning valuable lessons. Jasnor has updated their popular range of diecast vehicles and playsets for 2019 and are gearing up to launch several new formats which offer hours of endless fun for fans of the popular brand. Jasnor is a leading distributor and manufacturer of popular licensed toys and gifts, offering an extensive line-up of highly sought after brands across multiple product categories which include; pre-school toys, gifts for baby, infant feeding and mealtime, plush and seasonal collections. Their distribution portfolio includes GUND, The Wiggles, Peter Rabbit, PJ Masks, Hey Duggee, Paddington Bear, Sesame Street, Pusheen to name a few.

TLA 49


TOTAL LICENSING AUSTRALIA

SCREEN AUSTRALIA ANNOUNCES FUNDING Screen Australia has announced US$7.5 million in new production funding, some of which has been earmarked for a 10-part live-action series called Itch from  Komixx Entertainment. The adventure-driven kids drama is also supported by Screenwest, Lotterywest and the West Australian Regional Film Fund. Starring science-obsessed teen Itchingham Lofte, known as Itch, the series will tag along as he discovers a new element in the periodic table and is forced to go on the run to protect it. Itch is produced by Amanda Morrison and Tania Chambers, and written by Ron Elliot, Heather Wilson, Roger Monk, Jessica Brookman, Melanie Halsall and Dan Berlinka. The fully funded series is based on a bestselling book series by Simon Mayo  that Random House Children’s Screen Entertainment optioned for multi-platform development back in 2014. Komixx Entertainment jointly owns RHCSE with Random House and agreed at the time to guide the project into creative development. Komixx  expanded its operations into Australia two years ago, with a new Perth office that’s managed by transmedia production veteran Amanda Morrison. Screen Australia has allocated significant funding to kids projects in the last year, including an investment in three tween series: Aquarius Films’ The Unlisted, Ludo Studio’s Robbie Hood and Cheeky Little’s Spongo, Fuzz and Jalapena.  And a few months ago, the government organisation  granted funding to Like A Photon for its  first animated features The Wishmas Tree and Combat Wombat, as part of a US$6.5-million production investment initiative to support domestic multi-platform content.

NEWS

BLACKMILK SIGNS RICK AND MORTY DEAL FOR NEW CLOTHING RANGE BlackMilk Clothing, the Australia-based online fashion house known for its colourful tight-fitting stretchwear products, has partnered with Adult Swim’s Rick and Morty to launch a new 19-piece collection. The fan-favourite animated comedy – and its eclectic band of aliens and intergalactic worlds – will be used across the collection including on dresses, blouses, swimwear and t-shirts. Launched globally on February 19, the full Rick and Morty x BlackMilk range is available via BlackMilkClothing.com and features the main characters, as well as pop-culture phenomena Pickle Rick and Mr. Meeseeks. Vikram Sharma, Vice President of Cartoon Network Enterprises Asia Pacific, which licenses the Rick and Morty IP, said, “There isn’t a show quite like Rick and Morty in the market right now, in terms of the way it gets its young fans excited, engaged and laughing out loud.The BlackMilk team has done a great job in making the IP truly come alive.” Rick and Morty is the critically acclaimed, half-hour animated hit comedy series from Turner’s Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades. Rick and Morty  stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland who also serve as executive producers. BlackMilk Clothing is an Australian label that creates gear for people who don’t mind standing out from a crowd. The brand started from a kitchen table in 2009, and has been ‘helping stylish people worldwide be fabulous’ ever since. Renowned for their bold prints, distinctive styles and high-quality comfortable stretch fabrics, BlackMilk Clothing designs, manufactures and distributes their outerwear from their Brisbane, Australia location. Through their unique products and a commitment to customer relationships, the organisation has built their reputation as a leading fashion brand with a significant customer following. With more than 1.7 million social media fans across various channels, BlackMilk Clothing is a pioneer in the field of social media marketing as well as a fast-growing, international label.

TLA 39


TOTAL LICENSING AUSTRALIA

MOOSE HANDLE TREASURE X LICENSING CAMPAIGN Based on the new toy sensation Treasure X, Moose Toys is managing the Treasure X licensing program directly for Australia and New Zealand. Treasure X is a hyper unboxing experience combining elements that children love including digging, treasure hunting, collecting and great story-telling. Treasure X is unique in that it contains 10 levels of adventure and the chance to find Real Gold! The product range is available at all retailers with the second season just launching in Australia and New Zealand. In all now, there are eight new Dragons and twenty-four new Treasure Hunters now available bringing the total to over 80 Treasure X figures to collect by the end of 2019. The toys are supported by a multifaceted marketing campaign including television and digital advertising, webisodes, social media and more. Six new webisodes will launch for Q1 2019 with further content in development for Q2 2019 and 2020. To date, there have been 27m+ views on the TX Youtube channel across the episodes and TVCs. The Treasure X showbag will feature at the Royal Easter Show and the retail licensing pro-

TLA 40

gram kicks off in June 2019 with apparel and sleepwear leading the way, followed closely by games and books. Commenting on the new line, Dianne Bellchambers, Global Head of Licensing, said, “Moose is thrilled to be managing directly the hot new boys sensation Treasure X in Australia and New Zealand. Since launching in August 2018, Treasure X has caused a stir in the boys’ space and we are excited to translate the hyper unboxing,

adventure filled brand into a licensing program. We have strong local and international partners on board already and we’re excited to see Treasure X licensed product launch at retail from April 2019.” For information, contact Nicole Hardiman at Moose Toys for current opportunities nicole.hardiman@moosetoys.com.


NEWS

TOTAL LICENSING AUSTRALIA

MOOSE APPOINTS SLR PRODUCTIONS ANNOUNCES PRODUCTION OF NEW CHILDREN’S TV NEW GM FOR THE USA... SERIES, SPACE NOVA SLR Productions has announced the start of production on the new original CGI animated series, Space Nova for Super RTL, ABC ME and Nine Network. The series received major production funding from Screen Australia and is financed with support from Create NSW. With development funding from Super RTL, ABC ME and the Australian Children’s Television Foundation (ACTF), Space Nova will be co-produced with Giggle Garage in Malaysia. The series will be distributed worldwide by ZDF Enterprises, excluding Australia and New Zealand which is being handled by ACTF. An original series created by SLR Productions, Space Nova comprises 26 x 24 minute episodes specifically geared to a global six to ten year old audience. It’s 2162 and life is a blast for space adventurer siblings, Jet and Adelaide Nova. After all, what tween wouldn’t want to divide their days between living on an international space station and accompanying their parents on awesome interstellar missions! Of course it’s not all asteroid chases and exploding star systems. Jet and Adelaide also have to attend school, do homework (though their chores aren’t always so typical, like recharging the family robot and scrubbing their starships hull!). Still, on weekends this Aussie astronaut family have their own unique way of unwinding, with Jet and Adelaide heading off with parents Hugo and Josie on mind blowing adventures to navigate unexplored planets, surf solar flares, hop between rogue stars and occasionally even discover previously unknown life forms. Then, on one of these adventures the Novas stumble upon ‘Star Dust’, a strange super-powerful rainbow substance left behind in an abandoned alien ship stuck in a living celestial butterfly, and everything changes. In fact, their discovery is so potentially explosive to the future of mankind, they must kept it secret from everyone they know, until they can unlock the secrets of the substance’s transformative powers and its potential connection to a far more intelligent alien civislation. Life just got daring, thrilling and more perilous than the Nova family ever imagined as they begin the quest of their lives! “Space Nova is an exciting and captivating space adventure which follows the Nova family’s search for alien life throughout the universe. This is a great collaboration between esteemed partners Super RTL, ABC ME, Nine Network, Giggle Garage, Screen Australia, Create NSW, ZDF Enterprises and Australian Children’s Television Foundation. I am thrilled to launch into space and bring this incredible show to life,” said SLR Productions’ CEO and Executive Producer, Suzanne Ryan.

Moose Toys, has appointed a Glenn Abell as their new president and general manager for its American division. Abell will be accountable for all facets USA business from April 2019. He will become a member of the Moose Toys Senior Leadership team which is responsible for global commercial strategy and product development direction. Commenting on his appointment,Abell said “I’m very excited to be joining the team at Moose in April. Over the years, Moose has proven itself as an innovative, entrepreneurial and fast moving company with expertise across several categories.Since entering the US market directly, the company’s growth has been amazing. I’m looking forward to joining a very capable and talented team in Los Angeles to be a part of the company’s evolution. Being a family owned business with a tremendous culture was a major factor in my decision to join. In addition, the ability to help children in need through the Moose Foundation is something that is very close to my heart.” Prior to his appointment at Moose, Abell spent the past sixteen years working at The Lego Group where he served in various roles across general management, sales and marketing in the US, Canada, Australia and the UK.

...AND JASNOR APPOINTS CEO Jasnor (Australia) has appointed James Thurlow as CEO with immediate effect. Most recently James has served as Sales and Marketing Director following a number of prior roles in the company. “We are very pleased to have James assume this leadership role in our company” says Noel Thurlow, Chairman of Jasnor. “James has demonstrated strong leadership skills and his ability to build and maintain lasting relationships with various stakeholders within our company, along with external business partners, has been instrumental in making this decision.”

TLA 41


TOTAL LICENSING AUSTRALIA full range of collectible figures, plush, playsets and more including a vehicle range which will include a Combo Panda Airlines playset and Combo Panda Skateboard Stunt R/C. Head Start is also developing a range of Ryan product which will be distributed internationally. The Ryan’s World brand was created by digital media studio pocket.watch in partnership with YouTube influencer Ryan ToysReview, the most popular kids and family YouTube channel on the planet with 27+ billion

Centa IP, in partnership with pocket. watch, has brought the seven-year-old YouTube phenomenon, and the highest paid YouTuber, Ryan ToysReview to the Australian and New Zealand market with the consumer-facing lifestyle franchise Ryan’s World. According to Centa IP, Ryan’s World is the perfect combination of everything that Ryan loves and is inspired by. The brand launched with toys, distributed by Headstart, in Big W and Kmart in December 2018 where stock sold out in days. Since then the ANZ licensing program has expanded to include an increasing number of licensees such as Head Start for toys in Australia, Planet Fun for toys in New Zealand, Bensons for showbags and carnival plush, Caprice for apparel, bags and accessories (excluding Best & Less), Hot Springs for apparel, bags and accessories at Best & Less only, Funtastic which is a global deal for Chill Factor Slushy Maker, MJM Imports for games and puzzles, Zak/Hot Topic for lunchware and USM for arts and crafts, games, novelty, plush, stationery, snap and play, Gobsmax, Fizzlers, and Spinzles. Head Start has the hugely successful Mystery Egg in Australia and a

TLA 42

video views and 18+ million subscribers and counting. Launched in August 2018, the product range initially rolled out in Walmart in the USA and included blind bag collectibles, slime, vehicles and plush. Ryan began making YouTube videos in March 2015 after watching other toy review channels like EvanTubeHD and asking his mother “How come I’m not on YouTube when all the other kids are?” Ryan’s mother decided to quit her job as a high school chemistry teacher to work on the YouTube channel full-time. Centa IP is building its licensing program across a range of categories. Please contact Gail Mitchell on 02 9439 5511 or gail.mitchell@ centaip.com for further details.


NEWS

TOTAL LICENSING AUSTRALIA

WIDE RANGE OF PROPERTIES FROM ORCAMARINA Orcamarina Business Group is a licensing agency based in Perth, Western Australia with more than 10 years of experience in Public Relations, Licensing and Promotions in Australia, Asia and South America. Their outside the box thinking has led them to work with some of the most reputable and exclusive brands from around the world making them one of the most progressive agencies to have come to the Australian market Orcamarina works with a very interesting and unique pool of brands, covering categories such as fashion, art, sports, toys, movies and kids. A great example of their philosophy and success is Peter Farmer, an incredibly talented Aboriginal artist who has collaborated with big names in the fashion industry such as Professor Jimmy Choo and with some of the most well-known AFL and Rugby teams in Australia and New Zealand.

Frida Kahlo who could be considered as one of the most influential female artists of the twentieth century is coming strong in Australia and New Zealand with deals in categories such as home décor, jewelry and many more that will see the shelves in June 2019. In the Kids & Toys department Orcamarina manages the license for Selfies a multi award winning brand that recreates animals taking selfies. This original concept in the digital and photographic age we are in make them an in demand brand for kids at the moment. Sandra Tricoli, a Director at Orcamarina explained, “Our motivation to succeed comes from two main sources; the drive to provide interesting and prosperous results for our clients and our focus on environmental sustainability.With the success of Orcamarina we are focused on bringing awareness to issues ranging from climate change to the protection of Aboriginal art rights that are extremely important to us and to our companies mission.” In 2019, the company hopes to continue the growth experienced last year and to use their philosophy to inspire and empower others to protect the environment and conserve the planet we live on.

DAVID JONES CEO RESIGNS

STEVEN RHODES LICENSED Brisbane based graphic artist and illustrator, Steven Rhodes, has appointed Blue Chip Brands to develop a consumer products program in Australia and New Zealand based on his collection of nostalgic designs that feature a twist of darkness. With designs such as ‘Let’s Summon Demons’ and ‘Pyrokinesis for Beginners’ you would be forgiven for thinking that Steven Rhodes has an affinity for the dark arts. In truth, Steven’s iconic ‘Sinister 70s’ Collection was born from his duel love of retro nostalgia and pitch-black humour. The brand is already a major success in the US market and is expanding rapidly. It’s one of Spencer Gifts best performing brands as well as featuring prominently in youth retailer – Hot Topic. In addition to the T-shirt range other categories licensed include headwear, giftware, barware, stationery, wall art, greeting cards and homewares. Blue Chip Brands CEO, Anthony Harvey comments, “it’s really great to be representing a local Australian brand owner and particularly pleasing to see just how well the program is performing in the USA. Our key focus initially will be on apparel and accessories, but as proven in the USA the designs have fantastic application on giftware and paper based products targeted towards the teen and young adult market”.

Australian department store David Jones recently announced that its Chief Executive Officer David Thomas had resigned and that Ian Moir, the CEO of its South African parent Woolworths Holdings would help run the business in the interim. The replacement for Thomas will be announced “in due course,” a David Jones spokesperson said. Thomas stepped down for personal reasons after a near 1-1/2-year stint as CEO. The move comes amidst trying times for Australian retailers. The 180-year-old store chain’s sales performance had weakened in the final weeks leading up to Christmas, its parent Woolworths had said, blaming a general weakness in the Australian retail market. David Jones has been going through a transformation which includes putting in place new merchandise and finance systems, new online platform and the repositioning of its food business, which has led to significant costs and disruptions. A further department store owner, Myer Holdings, has also faced a plunge in sales as cheaper online alternatives pull customers away from its doors.

TLA 43


TOTAL LICENSING AUSTRALIA

KIDS IN AUSTRALIA...

Roblox Although not really a brand on its own but more a platform, the name is very much appreciated by both boys and girls aged 10 to 14. Up to 5% in 2018 name Roblox amongst their top three favourite brands. And 2% of each demographic place the name as their favourite.

Star Wars The brand clearly attracts older boys aged 10 to 14 and even the 15 - 25 range. The awareness of teh brand reaches 90% with kids above 7 hears old. Consumer demand for the license has weakened a bit but it still remains positive with more people than at present intending to have a product featuring Star Wars.

The Wiggles This brand has gained follows in Australia among kids below 6 years - up 2 points vs October 17 and in 3rd position amongst all brands. It is also the most poular entertainment brand amongst infants and one of the most popular amongst preschoolers.

Fortnite This brand appeared straight in the top 30 favourite brands among kids up to 14 years with 13% of mentions. However the brand really appeals to older boys, even the 15 to 25 (not in

7 -14 Years Old

Top 30 Favorite Entertainment Brands - Kids 0 - 14 Australia. October 2018

Roblox Mincraft

Fortnite

DC Comics

Simpsons Harry Potter Disney

Pokemon

Shopkins

More? Visit www. brandtrends.com

this chart). The brand was not even spontaneously mentioned in Octoer 17 whilst it reached the No 1 spot amongst 10 to 14 years olds in October 18.

Barbie Despite rich offerings for girls, especially in the 3 to 6 year sector, Barbie gained in 2018 in this demographic whilst keeping scores amongst older girls. As a result, Barbie’s position in the market continues to be good.

Star Wars

Marvel

Minions

Avengers Superman

Lego

Barbie My Little Pony Moana

Frozen

Batman

Mickey Mouse

Boys

The BrandTrends report combines consumer research, in-depth industry analysis and international trends in a single, comprehensive information source. Several times a year, a total of 105,040 children and young adults are surveyed via an online questionnaire on 42 countries across the following five age groups: Infants 0-2 years, Preschoolers 3-6 years, Children 7-9 years,Tweens & young teens 10-14 years, Young Adults 15-25 years (10 countries only). Each age group comprises 50% boys and 50% girls. For infants and preschoolers, parents are the respondents on behalf of a nominated child. Visual images of each brand are used to test awareness, ownership and purchase intentions, once all unaided questions have been submitted. Analysis and reporting are conducted in the week following fieldwork.

Girls

By Philipp Guinaudeau Kidz Global

Australia is a very competitive country with six international brands taking over the top of the mentions. National brand The Wiggles is successfully exporting to other territories. Over the past year there has been in increase in performance by video games/game brands: Fortnite, particularly amongst boys aged 10 to 14 and Roblox, amongst boys and girls aged 10 to 14 are illustrative of this phenomenon. Paw Patrol is the favourite brand spontaneously mentioned by kids, immediately followed by Lego.

Spider-Man Hot Wheels

Peppa Pig Cars the Movie

Paw Patrol Fisher Price The Wiggles

Thomas & Friends

PJ Masks

0-6 Years Old

TLA 44

Population

2018

Screens

2017

Brands

Oct 18

Births (2017)

309,142

% Mobile (3-11)

-

Nb Ent. brands Kids 0-14 know average

228

0 - 14 Population

4.166m

% Tablet (3-11

-

Top 5 favorite

27%

0 - 14 in % Total Pop.

17.7%

Video Game weekly time

-

Top 20 favorite

77%

Source: Brand Trends Research by Kidz Global and Census Bureau


TOTAL LICENSING AUSTRALIA

... AND NEW ZEALAND The New Zealand market is highly fragmented with major demographic segmentation occurring: Boys and girls, young and older. Paw Patrol, the favorite brand spontaneously mentioned by kids, is immediately challenged by Fortnite, the second most mentioned brand. But, of course, they appeal to different demographics. The video games/apps sector is developing fast, such as the emergence of Fortnite, Roblox and the continuing popularity of Call of Duty. Harry Potter All boys and girls above 7 years old know the name. When they do, a fair proportion love it (44% for girls 10 - 14). This explains the excellent performance of the brand in the spontaneously mentioned favourites.

LOL Surprise This brand now appears in the favorite brands amongst children aged up to 14 years old. Still lacking awareness (only 62% of girls aged 3 to 6 are aware of the brand for instance), LOL Surprise is certianly one of the sales successes of the year. It has an extremely high penetration rate vs its awareness base and consumer demand is robust indicating a good year for 2019.

Fortnite This brand appeared straight as the second most favourite brand amongst kids up to 14 years old with 12% of all mentions. 85% of the boys 10 to 14 are aware of the brand and when they are, 53% of them love it. The result? A strong intention to own consumer products with the Fortnite name on them. 40% of those boys would consider over four different product categories.

Peppa Pig Third favourite brand (spontaneous mentions) among kids below 7 years old. Peppa shows no signs of weakening despite a very competitive environment. As a matter of fact, the brand is the most popular among infants and one of the most popular among preschoolers, with a slight preference from girls.

Lego Lego directly suffers from the strong push in the video game sector, especially amongst boys aged 7 to 14. In fact, the brand is on a par with Fortnite amongst boys aged 3 to 14.

7 -14 Years Old

Top 30 Favorite Entertainment Brands - Kids 0 - 14 Australia. October 2018

Harry Potter

DC Comics

Roblox

Call of Duty

Fortnite

Minecraft Spongebob

Marvel

Pokemon

Girls

Minions

Barbie

Spider-Man

Lego Batman Hot Wheels

Dora the Explorer Mickey Mouse

LOL Surprise Frozen

Boys

Star Wars

Disney

My Little Pony

Avengers

Moana

Peppa Pig

Paw Patrol PJ Masks

Cars the Movie Thomas & Friends

The Wiggles

0-6 Years Old

Population

2018

Screens

2016

Brands

Oct 18

Births (2017)

59,610

% Mobile (3-11)

16%

Nb Ent. brands Kids 0-14 know average

188

0 - 14 Population

0.892m

% Tablet (3-11

-

Top 5 favorite

32%

0 - 14 in % Total Pop.

19.6%

Video Game weekly time

-

Top 20 favorite

79%

TLA 49 45


TOTAL LICENSING AUSTRALIA For full details on the Australian Toy Hobby and Licensing Fair visit www.austoy.com.au or for further information, contact the Toy fair office Toyfair@austoy.com.au or +61 3 9320 2600.

The Australian Toy Hobby and Licensing Fair is one of the biggest and most important industry events in the Southern Hemisphere attracting the biggest names in toys and licensing along with thousands of attendees from around the world. Manufacturers such as Lego, Mattel, Moose and Headstart International will take part. Last year, 186 exhibitors showcased their products and 2019 looks like being another tremendous fair, with thousands of attendees expected to converge on Melbourne from Sunday 3 March to Wednesday 6 March as part of a celebration of toys, gadgets and of course, the latest in licensing trends. Last year, over 4,500 buyers and retailers attended the Fair to get their first look at the new licensed products from companies such as Nickelodeon Viacom Consumer Products, The Walt Disney Group and Entertainment One. Each of these companies sponsored the event in 2018 with interac-

tive events and concourse displays. Every year, LIMA’s sponsorship of the Fair enables networking opportunities for licensees, retailers, and toy companies at the LIMA Lounge which

global licensing market along with presentations from some of Australia’s leading retail front runners. The Toy Hobby and Licensing Fair also coincides with the announce-

occupies a place on the exhibition floor over the four action-packed days of the Fair. LIMA also runs an annual Licensing Breakfast which provides attendees with the latest Intel on the

ment of the Licensed Property of the Year Awards at the ATA’s annual Gala Dinner. The Awards celebrate the outstandang contribution licensed products are making to the toy industry in Australia. In 2019 the awards will be presented to five categories including Boy’s License of the Year, Girl’s License of the Year, Best Promotional Campaign, PreSchool License of the Year and Boutique License of the Year. As the impact of licensed properties continues to grow on the Australian and global toy markets, the ATA looks forward to building the license industries’ involvement in the Fair even further in 2019 with new activations, new displays and larger scale events.

TLA 47


TOTAL LICENSING AUSTRALIA

Exhibitor Floor Plan Kiosk 1

C40

D40

F40

A41 C28

B22 A22

B27

C18 B18 C06

D25 D21

D26 E23

D17

B06

A01

E28

D20 E17 D14 E15

G22

E18 F17 F07

A02

B01

B04 B02

C02

F18 G17 F16 G15

G14

F12 G11 F08

G12

E16 E14

E07

E12 E06

D02 C04

G30

Meeting Place

E11

E05

F28 G33

G36

G24

D06

C03

F36

E32 F29 E30

E25

D10 D08

A06

TLA 48

E34

D22 E21

A18

B05

E33

D27

B21

B17

D36

D30 E27 C22

A23

D37

E04 E02

F06

F02

G10 G08 G06 G04 G02


TOTAL LICENSING AUSTRALIA

Sunday 3rd March Monday 4th March Tuesday 5th March Wed 6th March

9.00am to 5.00pm 9.00am to 5.00pm 9.00am to 5.00pm 9.00am to 3.00pm

Kiosk 2

Kiosk 3

H40

K40

I34

H36 H37 H29

L40

K36

K37

L37

M23

L22

LIMA Lounge

H32

I39 H28 I35

M22

K22

J29

I29 H27

H22

K21 I21

H23

L21

Market Alley

I22

M21

H21

H17

H18 I17

I18

H12 I15

I16

H11 H09

H04

H07

I11

I14

I09

I12

J18 K17 J13

H02

J02 I01

M05

L05 L08

J12 K05 J05

H05

L18 J16

I06 I05

M17

K12

J01

K06

L06

LIMA Theatre

M02

J06 J02 L03

L04

M03

L02

M01

K02 L01

TLA 49


Exhibitors

TOTAL LICENSING AUSTRALIA

TLA 50

A.J. Leeman Hobbies ............................................... P/LMA19 Active Outthere................................................................. H36 ActiveWheelsAustralia..................................................... D14 Aetherworks Distribution................................................. I18 All Brands Toys ...................................................................B27 AM Living Pty Ltd................................................................ E28 antsypants ............................................................................ F12 Artiwood Educational Toys.........................................I05, I06 Ashtabula.............................................................................. E27 Auslink Trading Co............................................................. D06 Australian Toy Distributors.............................................. H40 Baby Brands......................................................................... H09 Banter Toys & Collectibles................................................ L05 Bean About ......................................................................MA03 Belta Brands........................................................................ H37 Bensons Trading.................................................................... I21 Big Balloon Pty Ltd..................................................M17, M21 Big Wheel Toys.................................................................... D36 Bigjigs Toys............................................................................. I09 BMS Wholesale Pty Ltd.................................................... H17 Bobangles............................................................................... J02 Bop Along Buddies..........................................................MA04 Breyer Horses Australia................................................... G22 Bright Wonders.................................................................... I01 Bubbakids.............................................................................. E15 CACTUS.............................................................................. H21 Cape Byron Sports............................................................. E32 Carnival Products............................................................... D30 Chicco.................................................................................. H27 Co-Block............................................................................... E14 Colorific................................................................................ F40 Colorvelvet.......................................................................MA06 Cooee Classics.................................................................... F18 Cotton Candy Imports..................................................... K06 CPS Toys Co., Ltd................................................................. I12 Crazy Skate Company........................................................ J18 Crown & Andrews | Goliath Games.............................. K40 Crown Products................................................................. A06 Custom Originals Australia............................................... E18 Danish by Design............................................................... D21 Delight Decor...................................................................... E07 Diecast Distributors Australia Pty Ltd...........................B02 Ditty Bird Musical Books................................................. G10 Divisible By Zero............................................................... H02 Drake Collectibles.............................................................. F28 EasyRead Time Teacher....................................................... J06 Ed-Vantage............................................................................ L02 Education Technology Specialists.................................... H07 Educational Experience...................................................... L22 EE Group Australia............................................................. E02 Eleganter Australia.............................................................. F06 Elldesigns - Iron-Me-Beads............................................MA18 Entertainment One Family and Brands......................... D22 Eureka Concepts................................................................. E25

Even Toys And Games........................................................ F16 Fairy Girls ........................................................................... C03 Fingerhop............................................................................. D20 Formula Sports .................................................................. D27 Funrise.................................................................................. K36 Funtastic Limited................................................................. L06 Games Wholesale.............................................................. G30 Games Workshop................................................................ I15 Gecko Educational..........................................................MA12 Geek X Distribution......................................................... C28 Geomag................................................................................ G02 Go Easy Australia................................................................ E04 Goki Australia..................................................................... C18 Happy Distribution Pty Ltd................................................ I35 Happy Hop Australia Pty Ltd............................................ L18 Hasbro..................................................................................M02 HeadStart International Pty Ltd...................................... A01 Heebie Jeebies.................................................................... K22 Heydays Australian Pty Ltd............................................... E12 Hobbies Australia .............................................................. G11 Home Grown Brands........................................................ G15 Hunter Leisure................................................................... D40 Hunter Products................................................................ A22 Ikon Collectables................................................................. L37 Impact Distribution.......................................................MA01 Impact Merchandise........................................................... G04 Impressive Toys................................................................... D10 Innovation First International...........................................B18 iWorld Australia.................................................................. E17 Jacaranda Music...............................................................MA22 Jasnor (Australia) Pty Ltd................................................. C40 Jedko Games....................................................................... G24 Jellystone Designs...........................................................MA23 Jenjo Games.........................................................................B04 Johnco................................................................................... K17 Jozzies Australia...............................................................MA17 Junior Learning Pty Ltd..................................................... H05 Kaleidoscope....................................................................... H22 KAPLA................................................................................... E11 Kawada Australia................................................................ D17 Keldan International........................................................... L04 Keycraft Global..................................................................... J05 Kidkraft..................................................................................B17 Korimco Toys....................................................................... F36 La Belle Toys......................................................................... E06 LaQ Australia...................................................................... G17 LEGO Australia & New Zealand.....................................B22 Leisure Learning................................................................... J29 Let’s Play Games Distribution......................................... K37 Lifespan Kids....................................................................... C04 LIMA Lounge.......................................................................M23 LIMA Theatre....................................................................... L08 Logico Australia...............................................................MA07 Loumet................................................................................. K02


TOTAL LICENSING AUSTRALIA M.B.M.I Pty Ltd................................................................... G12 Magformers......................................................................... G36 Magnetopia Co., Ltd........................................................MA05 Mattel Pty Ltd..................................................................... C06 MDI........................................................................................ F07 Meeple................................................................................... E33 MGAE Australia.................................................................. A18 Mizzie The Kangaroo......................................................MA20 Modern Brands Pty Ltd.................................................... A41 Monkey & Chops............................................................... G06 Moose Toys.......................................................................... A23 Outliving ............................................................................. D02 Pink Poppy............................................................................ F08 Plasticant Mobilo (Aust) P/L............................................. E30 Plum Play...............................................................................B21 Product Management Group............................................. I34 Puzzles and Games Specialist Australia......................... G14 Radical Paint......................................................................... E23 Rainbow Pacific....................................................................B01 red bobble........................................................................... H23 Regent Sports..................................................................... H28 Ricemill - Inventory Software for Retailers..............MA11 Royal Selangor.................................................................... H18 Rubie’s Deerfield Costumes.................................. H04, H12 Rusco Imports..................................................................... L40 Scholastic Australia............................................................ A02 Shapeeze Fine Motor Fun.............................................MA02 Southern Cross Cycles....................................................... J16 Southern Model Supplies..................................................B05 Squatter - Australia’s Classic Game............................MA21 STC........................................................................................ E05 The Brand Exchange.......................................................... C22 The Bugg Report.............................................................MA13 The Hobby Headquarters.................................................. I22 Winter 2019

BRAND TOTAL

WINTER 2019

A TOTAL LICENSING GROUP PUBLICATION

Theatrix Magic Stuff............................................................. I02 Thumbs Up.......................................................................... G33 Tiger Tribe............................................................................. F29 Tila Takana.........................................................................MA08 TNW Australia..................................................................... J12 TOMY Australia..................................................................M05 Tower Systems...................................................................... I17 Toy & Hobby Retailer......................................................... F17 Toynetworx ......................................................................... L03 Toyslink.................................................................................. E34 Toyworld..............................................................................M22 U. Games Australia.............................................................. L21 Ugears Australia................................................................... I16 Valiant Brands....................................................................... J01 Ventura Games...................................................................M01 VR Distribution.................................................................. C02 VTech Electronics...............................................................M03 Wild Republic Australia Pty Ltd...................................... K12 Wildwood Kids...............................................................MA16 William Valentine Collection........................................... K05 Windspeed Kites................................................................. E21 Winning Moves.................................................................... F02 Wise Elk Toys...................................................................... H11 Wolfpack Games.............................................................MA27 Wooden.City.......................................................MA14, MA15 You Monkey......................................................................... G08 Zimbler ................................................................................B06 Zing....................................................................................... D37

The floorplan and list of exhibitors were correct at the time of going to press. There may have been alterations or additions since that date. Stands labelled MA are situated in the Market Alley area (see floorplan). Autumn/Fall 2018

March 2019

Autumn/Fall 2018

Summer/Fall 2018 For licensing opportunities contact: Naomi Sheahan at Haven Naomi@havenglobal.com

LICENSING

Magazines for every occasion! www.totallicensing.com

BRAND TOTAL

SUMMER 2018

A TOTAL LICENSING GROUP PUBLICATION

LICENSING

Summer 2018

Spring 2018

March 2018 For licensing opportunities contact: Naomi Sheahan at Haven Naomi@havenglobal.com

BRAND TOTAL

FALL/AUTUMN 2018

Winter 2018

A TOTAL LICENSING GROUP PUBLICATION

LICENSING

TLA 51


TOTAL LICENSING AUSTRALIA

What’s on Show

Active Outthere (H36) is one of Australia’s leading distributors of scooters and ride-ons. Brands handled by the company include Grit, Globber, Ital Trike and many more Active WheelsAustralia (D14) is a recently formed Australian company. The owners and management of AWA have a long and successful history in the bicycle, children’s electric ride-on (‘ERO’s’) and the adult mobility distribution business. Aetherworks Distribution (I18) is a Sydney-based distributor specialising in table top games. They are the exclusive Australian and New Zealand distributors for several lines including Flames of War, Reaper Miniatures, Chaosium, Eagle Gryphon Games and Evil Hat just to name a few. They also offer a range of hard-to-get lines express from US and UK. All Brands Toys (B27) are importers/wholesalers distributing Australia-wide to the independent channel including toy stores, online, news agencies, pharmacies, supermarkets etc. They carry a wide range of products and have exclusive distribution for many key suppliers. The focus of AM Living (E28) is to create a comprehensive collection of historical productions and unique home décor. AM for Kids has a selection of educational and challenging toys for all ages that are colourful, vibrant and educational. The products are beautifully designed, packaged and priced. The company’s range includes

Bensons Trading

model boats, planes and interactive toys. antsypants (F12) is an active play company that focuses on imagination and spirited play. They help children create, explore, solve and imagine which helps their brain develop, builds important creative thinking and problem-solving skills, and contributes to a child’s emotional well being. Artiwood Educational Toys (I05 & I06) is an award-winning boutique educational toy company for big imaginations. Dedicated to sourcing and supplying quality, eco-friendly toys that suit all budgets and every occasion, the company is the Australian distributor for Kinderfeets (Tiny Tot trikes & Kinderboards), Indigo Jamm, Micki Leksaker, Apple Park, Organic Farm Buddies, Caaocho, The Freckled Frog, I’m Toy, Elou Cork Toys, andZee, New Classic Toys, Kidstart and more. Ashtabula (E27) are designers, manufacturers and wholesalers of licensed infant apparel. The products meet all of the child safety standards in Australia and New Zealand. They are practical, well priced and good revenue generators for Ashtabula’s retail customers. They provide the full range of support with POS and online imagery. Auslink Trading Co (D06) imports and wholesales collectible die-cast models, scales including 1:18, 1:24, 1:32 &1:38 and products including cars, motorbikes, aircraft and other vehicles.They also use licensed brands such as Welly, Motor Max, Kinsmart, Tai Tung and other brands. In addition, they import and distribute Mind to Mind quality children’s educational books and other materials aimed at ages 3 months to 12-years. Australian Toy Distributors (H40) are leading importers and distributors of quality toys with over 80 years’ worth of combined experience in the toy indus-

TLA 52

try. Licensed brands include Barbie, Fisher Price, My Little Pony and Tonka. They are also the exclusive distributors of Bubbadoo, Monarch, American Plastic Toys, Casdon, DOLU and more. Baby Brands (H09) offers some of the world’s best toy and gift brands for under 4’s including Discoveroo, Oball, Twigz Gardening, The Wiggles, Possum Magic, Hug-A-Bub, Manduca, Halo and more. Banter Toys & Collectibles (L05) are leading distributors of licensed entertainment toys and collectibles in Australia and New Zealand. The company is located in Melbourne and has been servicing mass and specialty retailers since 1988. The company is the market leader in trading cards and has a growing toy business. Bean About Australia (MA03) consists of two partners based in Sydney. The ‘Bean About’ is a new product and is the only foldable, portable beanbag/backpack in the world. They currently sell on-line and to boutique stores with a view to licensing overseas. Worldwide shipping is available on new orders with their current products produced for the Australian and New Zealand markets. Belta Brands (H37) are the official Australian distributors of Sluban Building Blocks, Belta Sport, Belta Beach and Forever Dreaming. Their stand this year will carry their collection as well as the new World War 2 Sluban Sets. In addition they have added to their Belta Sports range new high quality footballs, soccerballs, netballs, basketballs, sports balls and playballs. Bensons Trading (I21) is one of Australia’s oldest importers of licensed toys, novelties, plush and showbags. They cover all major product categories, including slime and putty, remote controls, sticky and spalt, stationery, stickers and tattoos, water pistols, bubbles, plus much more. With over 3500 product SKUs Benson’s Trading is a one stop shop for any retail outlet.


TOTAL LICENSING AUSTRALIA distributor of Janod, Haba, Playforever, Baghera, Kaloo, Lilliputiens, Fiesta Crafts and Buttonbag. Bright Wonders focus on products that are of the highest standards in terms of design, materials used, educational value, craftsmanship and safety.

Colorific Big Balloon Pty Ltd (M17 & M21) is one of Australia’s most innovative, full service toy distributor! Launched in December 2010, their expertise in sales and marketing focuses on developing toy ranges in multiple categories across 5,000 retail stores in Australia. Their brands include Ty, Pokemon, Peppa Pig, Bananas in Pajamas, Cabbage Patch Kids, Smooshy Mushy, Fireman Sam, Stretch Armstrong and many more. Big Wheel Toys (D36) will exhibit a new range for 2019, and introduce new games plus, a hot new girls fashion doll range entitled #Snapstar.They will also showcase Stikbot Monsters (action figures) and Glove-A-Bubbles (outdoor) which were 2019 US Toy of the Year (TOTY) finalists. Bigjigs Toys (I09) produce educational and developmental wooden toys for babies, toddlers and children. Their range includes wooden railways, wooden puzzles, wooden pretend play sets, musical instruments and role play toys. BMS Wholesale Pty Ltd (H17) is a global wholesaler, distributor and manufacturer, selling books, toys, games, homewares and stationery products. The company’s main aim is to make top quality products affordable for everyone. They carefully select every title they sell in order to bring consumers the very best from locally and from around the world. Bobangles (J02) have a number of brands including eeboo (games and

puzzles), Fat Brain (educational toys and games), Floss and Rock (colour changing umbrellas and back to school), Jack Rabbit (wooden toys), Madd Capp (animal puzzles), Mudpuppy (games and puzzles), New York Puzzle Company (jigsaw puzzles), Ooly (craft supplies), SockSmith (socks for babies to teens), and Uncle Goose (wooden blocks). Bop Along Buddies (MA04) is Australia’s leading development bouncer brand, with product designed to help children develop balance, coordination and core strength while exploring spacial awareness and body movement skills. There are also additional applications in special needs/ occupational therapy. These fun bright toys offer a great option for customers looking for a product providing healthy fun play inside or outdoors. The company has been serving Australia and New Zealand since 2011. Breyer Horses Australia (G22) have been supplying quality horsethemed products to the industry for over 50 years. So realistic are Breyer’s models that they have inspired a vibrant and active hobby around model horse collecting, showing and customising. Their selected range of stablemates, classics, traditional horses and accessories and activity sets highlight the best Breyer has to offer. Bright Wonders (I01) (formerly Bright Baby and now trading as Bright Wonders), specialise in unique and beautiful award-winning children’s toys, gifts and games from Europe. They are the exclusive Australian

Bubbakids (E15) is an Australian owned business that has been established since the year 2000. They are all about choosing the latest and most unique children’s products from around the globe and making them available in Australia. Cactus (H21) produce watches, fitness trackers and headphones for kids and teens. Their product line includes uniquely designed, tough, durable and educational watches that help teach children how to tell the time. In addition they have fitness trackers that encourage kids to set goals and get moving as well as volume-limited headphones at affordable prices. Product is distributed globally by Avantco Australia. Cape Byron Sports (E32) has been one of Australia’s leading watersport and outdoor adventure wholesalers for over 35 years. Their brands include the highly regarded Maddog and Mirage labels. They provide efficient fast refill service and strong margins for all stockists. Carnival Products (D30) was established in 1987 as an importer, manufacturer and wholesale distributor. They offer an extensive range of their own exclusive Carnival Products brand of quality party, character and celebrity costume wigs, moustaches, dress-up accessories, hats, Halloween products and adult costumes. They also have the largest range of false eyelashes and are distributors for Tinsley Transfers Foothills Custom Designer Fangs and Global Face Paints. Chicco (H27) is an Italian brand that has specialised in the baby care industry since 1958, meeting the growing needs of families with children from 0 to 5 years. The compa-

TLA 49 53


TOTAL LICENSING AUSTRALIA ny also includes Oregon Scientific - Smart living through innovation and design. Founded in Portland 1989, the Oregon mantra embraces innovative products that help consumers live smarter, happier, healthier and more productive daily lives. Co-Block (E14) is a South Korean company which specializes in the manufacture of children’s toys blocks and is currently seeking European partners who are willing to sign up for distribution service agreements and commercial agency agreement. Co-Block’s products are aimed at ages 0 to 7/8 and all feature non-toxic and soft type blocks. For over 28 years, Colorific (F40) has been a global developer and marketer of kids’ products, expanding its international distribution network to over 40 countries. It is also one of Australia’s leading companies for educational resources. Colorific’s purpose is simple; to create and share amazing products for the world’s next generation to enjoy… and they love doing it! With a strong focus on products that are innovative and fun, Colorific continues to stand out with its portfolio of popular toy brands, whilst also creating products for kids all over the world to enjoy. There will be an exciting new range from Build a Bot this year, not to mention an innovative and cool new remote control toy and a cheeky new breed of electronic pets. The company will also have on display products from popular brands including Zactiv, Make It Real, Kids Projects, Rev Racerz and some fun new games. Highlights this

Fairy Girls

year include Build a Bot, Real Control and new brand Cheeky Chaserz. Colorvelvet Australia (MA06) believes anyone can be an artist. They love to nourish people’s creativity with colours and easy-to-do art and craft kits. With their ‘Feel & Colour‘ and ‘Play & Colour‘ colouring kits children can have fun while creating stunning Masterpieces. All their colouring kits are made in Italy from safe high quality materials and Colorvelvet’s catchy and intricate designs are printed with super-fine black velvet on special white card-stock. In addition, the company markets Carioca texterss, glitters, gel pens, neon pens, watercolors, crayons, tempera colours and art & craft kits all designed to free the imaginative powers of adults and children in a shared play of creativity and dexterity. Colorvelvet Australia believe that their products make awesome gifts for any special occasions, as they can entertain children and adults creatively during school holidays and rainy days at home, child care centres, nursing homes, aged care centres and waiting rooms.

Crown & Andrews | Goliath Games (K40) has been bringing consumers great games, jigsaws and toys for more than 50 years.They truly believe that great games, toys and puzzles really can bring people together. Their brands include Goliath, Wahu, Pressman, The World’s Most Beautiful Jigsaw Puzzles, Rubik’s, EDUCA, Shuffle, Big Potato Party Games and more. Crown Products (A06) report that once again, MJM reigns in the puzzle and games category for kids’ licensed products. 2019 includes key brands such as Disney, including Toy Story 4 and The Lion King, How To Train Your Dragon 3, Marvel, Harry Potter, LOL Surprise, PJ Masks & Paw Patrol. In addition, Crown distributes their Signature Spirograph & Fashion Plates range as well as their new licensed Colourmazinge.

Cooee Classics (F18) are quality manufacturers of diecast scale models for the hobbyist and collector. They specialise in 1:87 or HO gauge diecast iconic Australian cars, 1:64 classic diecast Australian cars, utes and panel vans, 1:76 or OO gauge diecast and electric Melbourne W class trams, 1:50 scale diecast Australian Trucks, B Doubles and road trains.

Custom Originals Australia (E18) is the exclusive Australian and New Zealand distributor for Diecast Masters range of Cat/Caterpillar earthmoving, construction and mining diecast scale model replicas. The range also includes a newly released comprehensive range of International on-highway prime movers in 1:50 scale.

Cotton Candy Imports (K06) produce toys with a point of difference and margin. New for 2019 are Flip Sequin Mermaids, Fantasy Lanterns, Fancy Pals, Camp Fire Fairy Houses and more. CPS Toys Co Ltd (I12) is a manufacturing and trading combo dealing in toys for more than 15 years.

Danish by Design (D21) produce some of the world’s most unique educational toy brands. The focus is on wood and engaging activities that fuel the child’s creativity and curiosity. All toys and games are high quality in great packaging at the right price point. Brands include Moover Toys from Denmark, Milaniwood from Italy, Kipod Toys from Israel and Calafant from Germany.

Crazy Skate Company (J18) is Australia’s No.1 skate brand. From roller skates, inline skates and scooters, the Crazy Skate Company is a one-stop-shop for all things on

TLA 54

wheels. The company supplies marketing support, quick shipping and excellent customer service, priding themselves on providing customers with a skate solution designed to increase the bottom line.  

Delight Decor (E07) is a boutique wholesaler based in Brisbane, Australia specialising in Children’s Night


TOTAL LICENSING AUSTRALIA Ed-Vantage (L02) is Australia’s premier manufacturer and importer of kids art and craft products, educational based learning products and aids. From adhesive foam shapes to wooden xylophones, they have a range of over 1400 skus.

Entertainment One (eOne) Lights, Home Decor Gift Lighting and Christmas. Diecast Distributors Australia Pty Ltd (B02) is an ever expanding company that specialises in the import and distribution of diecast collectables. They carry Australia’s broadest range of diecast, for retailers this makes them a leading diecast stop. Their range includes Greenlight, ACME, DDA Collectibles, Jada, Motormax, NewRay, HotWheels, a large range of movie, motorbikes, trucks and planes including Australian icons. Ditty Bird Musical books (G10) believes in playful learning through music and sounds. That’s why they have created a musical book series for babies and toddlers, designed in Australia, featuring a lovable bird called Ditty Bird. Ditty Bird loves to sing little ditties and invites all children to sing along while exploring beautiful illustrations. Every Ditty Bird board book has a “music” button on each page, which triggers one of six captivating tunes, sung by children. Educational, interactive & fun, Ditty Bird is a great range of musical board books designed to appeal to inquisitive little fingers. And the charming Ditty Bird books collection helps very young children develop early language skills, fine motor skills while promoting auditory development, music appreciation and bonding. Product is targeted at parents with young children (0-3 years), parents who want to give their child a flying start by sharing their love for books and music when important brain connections are being

established (over the first three years of life).The first in the series launched in October 2017 with 5 titles including children’s songs, nursery rhymes, classical music, instrumental children’s songs and farm animal sounds. A further three books launched in October last year with Christmas songs, learning songs and animals touchyfeely and sounds books. For Toy Fair, four more books will debut comprising bedtime songs, happy birthday, safari animal sounds and bird songs. • Divisible By Zero (H02) Divisible By Zero stocks an exclusive range of gifts, games, puzzles and toys with a focus on education and development delivered in a fun and easy to learn way. Their range features models, plush, construction, brain teasers, musical instruments, bubbles, crafts, infant toys, outdoor products and more! Drake Collectibles (F28) is a manufacturer and distributor of “High End Quality” diecast replicas of Australian truck, trailers and associated products. Their products are not only very popular in Australia but around the world. They are rapidly being recognised as a major contributor to the world wide premium collectable market.

Education Technology Specialists (H07) are the leading distributor of STEM/STEAM educational resource products in Australia. Education Technology specialists have created an exclusive range at proven educational outcome products with Australia curriculum alignment. EE Group Australia (E02) is the first and major wholesaler of DJI Drones and DJI media products in Australia. With agencies for Makeblock, Huion, Photon, Sublue, Gladius, SwellPro, Insta360. With a massive range of new products for 2019. Based in Melbourne we provide full support, including Education, Technical and Repair services. Eleganter Australia (F06) is an importer and wholesaler of wooden toys and gifts, puzzles and games, musical instrument and musical box, nursery gifts and Australian souvinirs etc. The company carries large quantities of stock and fast dispatch. Drop ship order welcome online. Elldesigns Iron-Me-Beads (MA18) supplies creative and innovative ways to stimulate minds. The company’s product range includes Australian made Iron-Me-Beads, Mel-

EasyRead Time Teacher (J06) manufacture and sell clocks, watches, alarm clocks and teaching resource all designed to help young children learn to tell the time quickly and easily.

Fingerhop TLA 55


TOTAL LICENSING AUSTRALIA ty Crystals and Imagination Craft Activity Boxes. All their products are designed to take children back to basics. Elldesigns is an all-Australian owned Company. Entertainment One Family and Brands (D22) manages the creation and development of consumer products and associated marketing and promotional campaigns for some of the most high profile film, TV and lifestyle properties including Australia’s favorite preschool brands; Peppa Pig, PJ Masks, Ben & Holly’s Little Kingdom and newcomer Ricky Zoom. Eureka Concepts (E25) is a Sydney-based boutique wholesaler that has been in business since 2009. The company particularly focuses on independent and specialist retailers. With a friendly, flexible and personalised service they pride themselves on a quick turnaround. Exclusive brands include Ezyroller ride-on, Wikki Stix and Senseez. Even Toys And Games (F16) is a board game and card game distributor, with exclusive distribution for The Happy Puzzle Co, Spy Alley Partners. fun family and educational games. Fairy Girls (C03) manufactures and distributes a quality hand made dress up costume range for babies, toddlers and children. Their costumes can be worn many times over, and are designed to last unlike cheaper throw away costumes. Their main lines of distribution are toy stores, boutique

Hasbro

clothing stores, pharmacies, boutique gift shops, day care centres and department stores. Fingerhop (D20) is a local wholesaler for internationally sought-after baby/children products such as iimo tricycles, learning bikes, London taxi balance bikes, Asahi children bikes and People toys (Japan). Fingerhop aims to inspire every individual and reward the curious ones. Formula Sports (D27) is an Australian based distributor and manufacturer of indoor and outdoor games. With a heritage in darts and snooker, their business has expanded in recent times to include table tennis, toys and lifestyle products. Leading brands include Formula Sports, Zing Sports, Wabobu, Flybar,Target darts, Riley and Longhorn Sports. Funrise (K36) is the manufacturer of leading toy brands including Tonka, Gazillion Bubbles, HeroDrive (DC Superfriends and Marvel) as well as YouTube hit Sunny Bunnies line of pre-school toys. Funrise will also debut in 2019 a collection of Wonder Park toys to support the Paramount feature animation. Funtastic Limited (L06) creates, develops and markets innovative brands that enrich lifestyles around the world. Since 1996, Funtastic has been recognised as a pioneering manufacturer and distributor – developing and sourcing the brightest and best products from around the world. Famous for creating family fun, they remain passionately proud of being part of those magic moments that last a lifetime. Building leading brands is their business.

At Toy Fair this year, they will be showing their new Toy Story 4 product range. In addition, they will be showcasing upcoming new products from brands such as Razor, Cry Babies, Learning Resources and many more! Games Wholesale (G30) are importers and wholesalers of board games, card games, jigsaws, diecast models, executive puzzles and gambling accessories. We exclusively import brands including Robotime, Schmidt, Anatolian, Yomega, Pintoo, Tomax and Philos.We represent most companies within Australia, including Hasbro, Mattel, Winning Moves, Crown & Andrews, U Games, Jedko, Ventura and many more, and we ship across Australia. Games Workshop (I15) which has been in business for over 40 years, is the largest and most successful model games company in the world. Their products support a hobby of collecting, building, painting and gaming with miniatures drawn from their vivid fantasy worlds, and are stocked by over 3500 independent businesses globally. Gecko Educational (MA12) are manufacturers and wholesalers of early childhood educational resources, all Australian-made. They are owners of Kurrajong Aboriginal Products and Children’s Talking Books. They believe very strongly that they need to educate children from a young age about Aboriginal and Indigenous Australian history and culture, so that they can develop an understanding and appreciation of it. Geek X Distribution (C28) has a range of products from the anime and pop culture worlds. From Dragon Ball to Star Wars, they have ranges of products to fit any comic book crazed fan or movie buffs needs. Geomag (G02) is a Swiss made magnetic construction toy invented in 1998. Magicube is the new range of products which revolutionises the junior construction category classic with its magical forces of magnetism,

TLA 56


TOTAL LICENSING AUSTRALIA allowing users to build constructions and give rein to their creativity and thought processes. Their Mechanics Gravity platform features solutions that harness gravity and magnetism to drive all the models Go Easy Australia (E04) is an Australian owned, family based business based in Melbourne. Established in 2006, Go Easy Australia specialise in motorized outdoor, action sports and leisure. They manufacture, export, distribute and wholesale brands that include GMX & GoSkitz products. They are also distributors for Haro, Kawasaki, Limar & more. Goki Australia (C18) is one of Europe’s innovative manufacturer of wooden toys. Its products are high-quality and well-known in toy trade. The enterprise, founded 1971, is the largest toy company in Northern Germany. Goki toys are ecological, educational and stylish. Therefore, they help children from the very beginning to discover and experience their world. Goki stands for sustainability and social responsibility. Happy Distribution Pty Ltd (I35) is a design-led educational toy company based in Melbourne. At Mieredu, we combine a modern aesthetic that inspires little ones. The company believes that less is more, and what kids need is not more toys, but basic toys that are fun and essential for their development. Happy Hop Australia Pty Ltd (L18) is the sole distributor of Happy Hop children’s inflatables in Australia and New Zealand. Happy Hop is a worldwide industry leader of the production and supply of domestic jumping castles and inflatable water slides. Happy Hop has forged its reputation in Australia over the last 15 years through technology and innovative functional design, and the highest quality products. Hasbro (M02) is a global play and entertainment company committed to creating the world’s best play experiences. From toys and games to

television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including Nerf, My Little Pony, Transformers, Play-Doh, Monopoly, and Baby Alive, as well as premier partner brands. HeadStart International Pty Ltd (A01) is a leading distributor and manufacturer of children’s toys, including brands such as TMNT, Best Furry Friends, Baby Secrets, HairDooz, Micro Wheels, Ooshies, Sesame Street, Care Bears and Disney. Heebie Jeebies (K22) is geeky science fun, They produce toys and geeky gear for all ages including Mrs Green - gardening for littlies, Quack traditional fun toys and craft, Liquifly - rocket science at home, Smart Brain Games - makey ou think while having fun! Pop - giant bubbles!, Chameleon - colour change accessories, Sterling Books - expand your mind, Quercetti - intelligent fun and giant microbes. Heydays Australian Pty Ltd (E12) represent the brand LOZ. LOZ manufacture building blocks, mini blocks, etc. Hobbies Australia (G11) is a distributor of quality hobby products including radio control cars, planes, trucks, and yachts. In addition they distribute model kits plus model paints and tools, wooden ship kits and model rocketry.

100% Australian owned, commanding the most comprehensive range of leisure products available in Australia including toys, bikes, sporting goods, arts & craft, stationery, party, carnival & nursery including Laser X, Cyclops, & licensed ranges.Their customers include major retail chains, discounters, department stores, specialty, sports, wholesale outlets in Australia and New Zealand. Hunter Products (A22) are one of Australia’s leading importers of today’s best toys, sporting goods, fitness equipment, and aquatic accessories along with a huge range of licensed products. For Toy Fair they have a line up of brand-new products.The brandnew Ballerina Dreamer line features the Ballerina Dreamer Ballet Studio, currently hitting Walmart shelves in the US. Hunter Products will also be displaying the Ballerina Dreamer Magical Ballet Dancer. The Ballerina Dreamer is able to perform a number of dance moves including a pirouette and even the splits! Ballerina Dreamer took Australia by storm in 2018 being awarded Doll of the Year at the Australian Toy Fair. Hunter Products is bringing the Ballerina Dreamer line to the global market following the doll’s local success, and filling a gap in

Hunter Products

Home Grown Brands (G15) is an Australia owned and managed wholesale business. They take pride in bringing quality and innovative outdoor products to market. Their specialist product categories include skateboards, scooters and protective wear, beach, pool and water activities, fun toys and games, water sports and sun protection products and garments. Hunter Leisure (D40) is a 50 year old family enterprise,

TLA 49 57


TOTAL LICENSING AUSTRALIA the doll aisle. In addition to Ballerina Dreamer, Hunter Products will also be showcasing new for 2019 Bubble Babies, ESPN Future Pro, and Happy Waggerz Ikon Collectables (L37) is Australia and New Zealand’s leading wholesale distributor of popular culture merchandise. From the cultural juggernaut of Pop! Vinyl to officially licensed giftware, high-end collectibles, action figures, trading cards and fashion accessories. Ikon is the sole official distributor for manufacturers such as Funko, Sideshow Collectibles, McFarlane Toys, Loungefly, Jada Toys, Cobi, Mezco Toyz and many more. Impact Distribution (MA01) is an Australasian wide distributor of Mary Meyer, Lulujo Baby and Babocush. They are a family-oriented company who loves finding and bringing practical products of premium quality that are innovative, fun, colorful, and safe for your family. Mary Meyer, the woman, was a mom and what we would now call a maker. She was also a doer, a tinkerer and an innovator. She was an accomplished seamstress who started making pincushions, which led to toys, which led to a company, which led to a future. Mary Meyer, the company continues Mary’s ambition to craft characters with personality, using irresistibly soft fabrics and meticulous quality, as a friend for someone. Lulujo is where traditional and modern meets. Lulujo strive to create beautiful, everyday essentials with comforting fabrics that today’s moms and children love. Their unique collections have touched the hearts of families with signature colors, ontrend prints, and ultra-soft premium textiles. Finally, Babocush is a comfort cushion mattress that has vibration and a heart beat sound to help soothe baby. Impact Merchandise (G04) publish and distribute a wide range of licensed merchandise including posters, stationery, door mats, mugs and wall art. They have a product release schedule for movie, TV, sports and lifestyle

TLA 58

brands in 2019. Product is available locally in Australia or direct from China. Impressive Toys (D10) are majoring on Tabot at Toy Fair. Tobot is coming to Australia via a YouTube popular TV series. They easily transform into cars. Innovation First International (B18) are the inventors and designers of Hexbug Toys and Vex by Hex Robotics, Innovation First is a leading name in robotics, STEM and fun toys. Along with their award winning products they distribute Corolle Dolls, Spy

products to retail stores in every state in Australia. Jasnor (Australia) Pty Ltd (C40) has positioned itself as a leading distributor and manufacturer of popular licensed toys and gifts for over 30 years. Offering an extensive line-up of highly sought-after brands across multiple product categories, they are proud distributors of The Wiggles, PJ Masks, Hey Duggee, Sesame Street, Pusheen, The World of Eric Carle, GUND and Disney Britto to name a few.

Kawada

X, Lottie Dolls, Hama, Box Boardes, Squishmallows, the thirst quenching O2 Cool water bottles and multi award winning Silverlit Drones, robots, blasters and preschool toys. iWorld Australia (E17) is the leading distributor of STEM/STEAMY educational resource products in the ANZ market. iWorld Australia has curated an exclusive range of proven educational outcome products with Australian curriculum alignment. Jacaranda Music (MA22) is the Australian Distributor for Kala Brand Music, the worldwide supplier of Kala and Makala Ukuleles. Brand names include, Kala, Makala, Ukadelic and Waterman. Jacaranda distributes these

Jedko Games (G24) is a a onestop supplier for games, jigsaws, playing cards, & puzzles, with over 6,000 products. They are exclusive Australian distributors for Holdson, Jumbo, Wasgij?, Heye, Piatnik, Cheatwell and Professor Puzzle just to name a few! They are also distributors for Gamewright & Imagination, and also wholesale most major brands of games & jigsaws. Jellystone Designs (MA23) is an industry leader for silicone-made toys, teethers and jewellery, with a strong commitment to enhance the way babies and children learn and process through sensory exploration. Their range puts this commitment into practice with an offering


TOTAL LICENSING AUSTRALIA of non-toxic, silicone products with a wonderful feel and clever design. Jenjo Games (B04) make highly crafted lawn games, selling to a range of different customers from toy stores, gifts, interior stores, educational and event companies. Product is Australian designed and some are manufactured in Victoria Country (Benalla). Johnco (K17) is a leading quality wholesaler of toys with a strong focus on STEM principles. Johnco distributes the global brands 4M and Avenir. Products include educational science kits, creative craft kits, speedster metal cars, backpacks, novelty products, books and more. Jozzies Australia (MA17) designs and makes quality soft toys, puppets, teddy bears and heritage toys. Most of their toys are with an Australiana flair designed and made to last. Junior Learning Pty Ltd (H05) is the home of unique and exciting educational resources. They pride themselves on having the best value resources - best prices and best educational quality. By investing in new technologies, they create new ways for kids to learn and achieve their best. Kaleidoscope (H22) distribute high quality educational award winning toys & gifts. They are istributors for Djeco puzzles, games and art/ craft, Papo figurines, Le Toy Van wooden toys, doll houses and role play,Wheely bug ride-ons, Folkmanis puppets, Bonikka Dolls, Meiya & Alvin rubber baby toys, Mamagenius wooden toys, KiddieConnect educational toys, Manhattan baby toys, Trybike trikes and bikes, Tender Leaf wooden toys. Kapla (E11) is the original ‘magic plank’ from France which returns to the Australian Toy Fair this year. Kapla is a construction game of small, identically sized planks in untreated French pine. Enjoyed by children and educators worldwide, and with demand growing in Australia, Kapla is

designed to inject fun into learning. Kawada Australia (D17) is a leading distributor of unique toys and gifts in Australia and New Zealand. Their purpose is to deliver small moments of ‘wow’ to their customers through amazing products. Kawaka Australia is the distributor for nanoblock and a range of licensed nanoblocks featuring One Piece, Dragonball Z and Pokemon. Keldan International (L04) specialise in creating unique Australiana, wildlife & sealife themed gift and toy concepts. They have the exclusive distribution rights on Aqua Squelcheez - the all new squishy toy sensation. Their exclusive products range includes the popular 3D Livelife stationery ranges, Hatching Eggs, pens keyrings, money Bboxes and inflatables. They also offer customised branding on many of their products. Keycraft Global (J05) helps retailers to maximise profit and minimise risk by supplying best-selling classic pocket money toys, on-trend collectible brands and impulse tuned display solutions. Brands showcasing at the event include: Gogopo, Goobands, Majigg, Shrinkles, Magnoidz, and Nurchums. Kidkraft (B17) began with an idea to inspire play with toys and children’s furniture and, from those humble beginnings, Kidkraft is now an industry leading global business, with award winning dollhouses and play kitchens sold in 90 countries. Their brands have expanded to include big backyard and cedar summit, extending their offering from the playroom into quality backyard play sets and playhouses.

Korimco Toys (F36) has been supplying soft toys to the Australian gift, toy and promotional industries for 20+ years. Their brand is built upon high quality products and a long history of living up to what it promises. The Korimco brand is ‘Australia’s Leading Soft Toy Supplier’ and offers a huge selection of quality, innovative products that appeal to all ages. La Belle Toys (E06) are importers and wholesalers of quality wooden and educational toys. We are the exclusive distributors for the Fun Factory Wooden Toys, Gowi Toys of Austria and Viga Wooden Toys.

LEGO

LaQ Australia (G17) is a Japanese construction toy experience that helps develop fine motor skills, problem-solving and creativity. This multi-sensory educational toy, with its fun Snap! connecting sound, allows kids to use their imagination and build anything with just seven different parts. LEGO Australia & New Zealand (B22), part of The LEGO Group is a privately held, family-owned company with head-quarters in Billund, Denmark. Founded in 1932 and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials. The company is committed

TLA 59


TOTAL LICENSING AUSTRALIA to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and 2019 has seen some exciting new products launch including the LEGO CITY Burger Bar Fire Rescue, LEGO Friends Stephanie’s Horse Jumping set, the popular easy-to-build LEGO DUPLO Fire Truck with lights and sounds for toddlers and the iconic LEGO Star Wars Droid Gunship complete with 8 flick missiles, a Wookiee, Yoda and Battle Droids! Leisure Learning (J29) distribute quality educational games & toys.They are exclusive distributors for Crazy Aarons Thinking Putty, Smart Games, Adora Dolls, Blue Orange Games, and many more. Let’s Play Games Distribution (K37) is Australia’s premier distributor of specialist board games, role playing games, card games, gaming accessories and organised play kits. They are staffed by game experts with a deep personal and professional commitment to building gaming communities across Australia. Lifespan Kids (C04) is one of the leading supplier of children’s play equipment in Australia. They have a huge range of outdoor play equipment and indoor furniture. Lifespan Kids is also the distributor for Backyard Discovery Play Centres and Lil Monkey Dome Climbers.

Mattel

LIMA (M23) is the global brand licensing association dealing with all

aspects of the licensing process. LIMA provides services including connection, education, events and local and international awards. Logico Australia (MA07) is an European educational game for children aged 3 to 6 years old. Logico Primo is for the age group 3 to 6 years and Logico Piccolo for 5 to 10 years. Logico consists of a compact plastic board with moveable colored buttons and made for independent learning, motivation, and challenge. Loumet (K02) aims to bring the best of the world’s toys for children, with an extensive list of licenses in their 2019 range. This year will see the Loumet range expand to include the additions of Hot Wheels, Toy Story 4, Shimmer & Shine, Teenage Mutant Ninja Turtles, Spongebob and much more. Licenses are showcased among Loumet’s line-up of toys including pool and water toys, playballs, hoppers, bucket sets, R/C’s, drones and much more. Key product lines to highlight include Hot Wheels - RC’s, Lights and Sounds and Friction cars and Toy Story 4 – a new range including  Real Flyers, Helix Flyer, Sky rocket, swim masks, goggles and kites to name  a few. Magformers (G36) is the global leader and innovator in magnetic construction toys. Magformers sets are famous for their quality and originality. Over 80 SKUs are available for children from as young as 18 months. This is an open ended creative toy that is widely popular amongst children of all ages, parents, teachers, therapists. Sold in quality toy shops and educational stores. Magnetopia Co., Ltd (MA05) is a specialized company with magnetic toys and teaching aids tailored to develop childrens imagination and creativity. The company was established in 1994, and continues to exert effort to make the product safe and entertaining to children with high quality. Mattel Pty Ltd (C06) produce some of the world’s most iconic

TLA 60

brands, from evergreen brands such as Fisher Price, Thomas, Hot Wheels and Barbie through to the latest movie properties, Mattel’s breadth and scale of brands provides shoppers with the best category coverage across the whole toy and game categories, sold in all major DDS retailers, department stores, supermarkets and specialty retailers. MDI (F07) is a specialist developer and distributor of gifts, toys and homewares based in Brisbane, Australia. They develop products suitable for the Australian market and deliver the best and latest gift products to retail shelves in Australia. Meeple (E33) is Australia’s No.1 choice for board games, card games, role playing games, miniatures, gaming accessories, puzzles and much much more. MGAE Australia (A18) is a global leader in the manufacturer of children’s toys and entertainment products founded in 1979. Its products include the LOL Surprise, Bratz Fashion Dolls, BABY born, LaLaloopsy, Ready2Robot, Crate Creatures, Gela-Peel, Glam Goo, Nail-a-Peel, Moj Moj, Poopsie Slime Surprise, Kingdom Builders, Little Tikes and Viro Rides. Mizzie The Kangaroo (MA20) is home to Australia’s Original Natural Teething Toy and educational baby toys. Mizzie was born to help little ones develop in a fun way! From birth to toddler years, every Mizzie product was designed to help children learn through play. Mizzie’s Hero product is ‘Mizzie The Kangaroo - Teethe and Squeeze Toy’ made from 100% natural rubber. They will be showcasing some new products, as well as existing products that have not been shown to this audience before. Modern Brands Pty Ltd (A41) is the exclusive distributor for Australia and New Zealand of world-leading retail toy and entertainment brands. Modern Brands supply to all retail channels - major/grocery, toy specialty, nursery, pharmacy and gifts. Modern


TOTAL LICENSING AUSTRALIA Mizzie the Kangaroo

try. With a combination of products created and designed in-house and a strong distribution model, Outliving is a key supply partner for retailers in Australia, The United States, The United Kingdom, Canada and New Zealand. Outliving is the flagship destination for premium brands seeking distribution. Pink Poppy (F08) has a diverse and quality-made product range including on-trend gift ideas, dress ups, hair accessories, necklaces and jewellery, bags and purses, tea sets, wands, tiaras and more.

Brands represents some of the best quality toys from all over the world including Sylvanian Families, Schleich, Melissa & Doug, Ravensburger, Brio, Eurotrike, Playmobile and many more. Monkey & Chops (G06) is passionate about building behavioural and financial skills for life in kids from an early age. Their magnetic charts are bright & colourful in design, aimed at developing independence and behavioural self-management in children, whilst their new and exciting range of “spend-share-save” money box systems help to develop the financial literacy of primary school children and beyond. Moose Toys (A23) exists to make children happy and are famous for the design, development and manufacture of award winning toys. Moose Toys dominates in categories including collectibles, craft, dolls, games and youth electronics featuring much loved brands such as: Shopkins, Little Live Pets, Beados, Happy Places, The Grossery Gang, The Trash Pack and Mighty Beanz and Treasure X. Outliving (D02) was founded in 2003, and has since become a leader in the gift and homeware indus-

Plasticant Mobilo (Aust) P/L (E30) is a mobile construction system with which 3 year olds can build and construct, thus training their imagination while playing. With these elements the child learns to hold and grasp, stack and balance, to join systematically and to use the manifold possibilities of motion. Plum Play (B21) is an the active play specialist. Safety, innovation, fun and design are at the heart of the Plum® brand which is represented across their comprehensive range of trampolines, swing sets, climbing frames, sand and water play, indoor role play and more. Founded over 30 years ago, Plum® has grown into a global business, supplying over 40 countries. Product Management Group (I34) is a full service product marketing and distribution company specialising in bringing innovative global brands across a diverse category range to Australian and New Zealand consumers. They are suppliers of The Elf on the Shelf Christmas Tradition, Harry Potter Wizarding World toys and gifts, Cloud b sleep aids, Crayola modelling compounds, Ann Williams creative craft kids and more.

Puzzles and Games (G14) are Australia’s largest traditional games company. Ranges include Dai Rossi Italy Range and the large range of other games and brainteaser puzzles. Many designs have been added to the collection. Radical Paint (E23) is one of Melbourne’s leading artist and craft paint suppliers. They also supply face and body paint which come in 30 colours, perfect for parties and entertainment. Their full range of glue products will ensure that all projects turn out perfectly with the right adhesive. Most importantly, all their paint and adhesive are fully Australian Made. Rainbow Pacific (B01) has added some exclusive brands for 2019. They act as the Australian Agents for FOB Sales and the Domestic Distributor. Brands include Brainstorm, CollectA, Dickie, Klorofil, National Geographic, Nenuco, Our Generation, The Original Glow Stars Company and Toylogical.

Rubie’s Deerfield

red bobble (H23) rolled out into the world in 2011 with eight different coloured hair ties. It was a pony tail revolution. Since then, the rainbow has dipped itself into extended collections of colourful hand made jewellery, hair clips, hand bags and the ever popular BIY - Bobble It YourselfKits! Regent Sports (H28) is known in the industry as the “one stop shop” with over 40 years of experience. They continue to be a complete, reliable and competitive

TLA 61


TOTAL LICENSING AUSTRALIA sporting/toy hard-goods supplier in Australia. Brands include Regent Outdoor Games, Aqua Ride, Carromco, Aqua Leisure, Harrows Dart Equipment and Jumpking Trampolines. Ricemill - Inventory Software for Retailers (MA11) is a cloudbased multichannel inventory, order and warehouse management platform that streamlines online selling across multiple sales channels. Ricemill was built by sellers for sellers, solving the problems faced by online retailers. It automatically syncs inventory, orders, and shipment across multiple sales channels, providing online retailers with operational efficiencies and an aerial understanding of their businesses. Royal Selangor (H18) report that this year’s Toy Fair will highlight music carousels inspired by the romance of Disney princesses and Mickey Mouse-centric merchandise celebrating the 90th anniversary of his 1928 screen debut in Steamboat Willie. DC and Marvel fans can expect figurines such as the Limited Edition Batman-Samurai series, Thanos and Age of Ultron Diorama. Other new collectibles include a Limited Edition C-3PO and Chewbacca figurine. Rubie’s Deerfield (H04 and H12) are very excited to exhibit a brand new non-licensed collection of costumes, which celebrates the ‘everyday’ costuming needs as well as provides inspiration for special events like Halloween and Book Week. The new Toddler, Child and Teen collection focuses on “re-imagined classics” including Devils, Witches, Skeletons, Vampires and Pirates but also features exciting new costume ideas for boys and girls like Gypsys, French Mademoiselles, Werewolves, a Green Army Soldier, Dinosaurs, a Unicorn and a Kangaroo. There is something for every age from toddler to teenager - for any occasion. In addition, their licensed range of costumes will of course be a highlight of our Stand, as they introduce new licenses to their portfolio in 2018. PJ Masks, Qantas and Jurassic World are

TLA 62

brand new portfolios for Rubie’s and the products are sensational. They also celebrate their local development of the iconic Australian brands Qantas and The Wiggles. They are a true showcase of the talent of their Australian designers and both licenses will be on display at the Toy Fair. As always movie launches provide perfect platforms for costume development and they are super excited to have costumes and accessories for all the blockbuster movies being launched in 2018. Rusco Imports (L40) will be showing their all new Rusco Racing RC range for 2019 with over 40 new lines. Cars, trucks and boats as well as drone and helicopters. GIGO Dream Collection Dolls 30 new lines. AGM Top Racer Slot cars in 2 sizes 1:43 and 1:64. Shapeeze Fine Motor Fun (MA02) helps build fine motor and foundation skills through play.  Their press-out, paste and colour-in activity

kits are endorsed by educators, used by OT’s and are loved by kids. Developed in consultation with qualified early years educators and endorsed by occupational therapists, Shapeeze  was tested in live occupational therapy and preschool environments before going to market. In addition to many pages of child-friendly designs, the kits are scissor-free and fully self-contained with a glue stick, 5 triangle-barrel colour pencils to assist with learning correct pencil grip and a standard pencil sharpener, all housed in resealable trays. Shapeeze was launched in NSW at Bondi and The Beaches Markets in 2017.  Shapeeze has also featured in Nurture Parenting, Offspring Magazine, Sydney’s Child, Melbourne’s Child and Brisbane’s Child magazines. Southern Cross Cycles Pty Ltd (J16) offers a wide range of products covering bicycles, helmets and accessories. Their ranges of bicycles are designed in attractive colours. They have over 35 years’ experience in the bicycle industry.

Shepeeze


TOTAL LICENSING AUSTRALIA Southern Model Supplies (B05) distribute diecast model cars, trucks & planes. hobby paint systems, tools & accessories. model trains, sets & accessories. radio controlled cars, planes, boats & helicopters. scale model kits. slot car sets and accessories. Squatter - Australia’s Classic Game (MA21) is a family favourite board game. Squatter is a game of strategy, skill and chance which simulates real life farming. Their stand will have complimentary POS materials, including a free copy of Squatter and an overview of the features. Product is available from major distributors. STC (E05) is a third-party organization specialized in testing, inspection and certification services for major consumer products. STC is ISO 17025 accredited and approved for CPSIA (US), RED/EMC (EU), CCC (China) and ST and SG marks (Japan). Established in Hong Kong since 1963, STC also has testing facilities in Dongguan, Shanghai and Changzhou of China, Vietnam, Germany and the United States. The Brand Exchange (C22) represents Just Play, one of the world’s fastest growing toy companies, in both Australia and New Zealand. Just Play work with leading children’s entertainment brands to offer a range of products across pre-school and girls categories; including PJ Masks, Doc McStuffins, Minnie, Barbie, Spirit and Hairdorables.

,Balsa USA, Bachmann Industries, Woodland Scenics, Safari Ltd, Whiffer Sniffer, Whistle Racer, Yomega Do A Dot Art, Evergreen, K&S, Testors, Badger, Dubro, Lindberg, AMT, Polar Lights, Hobbyoss, Autoworld. Theatrix (I02) takes virtual wizardry to a new level at Toy Fair 2019. Come and see their latest exciting range of products guaranteed to entertain and amaze you! Theatrix sources the globe for all products magic and magical including arts, crafts, fashion, science, novelty, educational, augmented and virtual reality, and magic toys and games for kids ages 3 to 108. Thumbs Up (G33) brings fun, quality and value to the technology, home and lifestyle marketplace. An award-winning product development company with innovation running through its DNA – Thumbs Up has been bringing quirky products to retailers large and small since 2004. Their aim is to build household brands within tech, home and lifestyle products. Tiger Tribe (F29) creates ranges of children’s gifts and toys aimed at ’unplugging’ kids; from creative kits, games, stationery, and magnetics to their growing baby and toddler range. Compact and portable, their activity sets are ideal for travel and cafe

play and offer a fun alternative to screen time. Tiger Tribe products are thoughtfully designed and illustrated in Australia. Tila Takana (MA08) is a startup family run distribution company based in Queensland. Their aim is to source products that are different and will add value to its target category. Currently, they have distribution rights to the machine washable plush toy Happy Horse, IKOS, the award-winning spherical building toy, and Storytime Toys, an interactive storybook collection. TNW Australia (J12) is a leading supplier of toys, novelties and gifts, providing retailers with a great range of new and fun products at excellent value for money. TNW’s product ranges include growing toys, balls, slime, sensory items, Easter, accessories, gifts, plush, lanyards, light up toys, novelty toys, die-cast cars, educational toys, stickers, tattoos, wooden toys, classic toys and more. TOMY Australia (M05) is the distributor of TOMY toys and games, Toomies preschool & bath toys, John Deere toys, replicas and ride-ons, WWE action toys, Harry Potter, Nintendo and Disney plush. Thomas & Friends Big Loader, KiiPix Smartphone Printer. Lamaze Infant Development

The Bugg Report (MA13) is a media publication which reaches Australia, New Zealand, Asia, North America and Europe with content focused on interviews, guest columns and general industry news which covers topics including retail, sports, lifestyle, toys and licensing. The Hobby Headquarters (I22) is a leading distributor in the toy, hobby and RC industry. They supply over 400 retail stores and represent over 70 different international brands. Including Haiboxing, DHK, Saito, Sig

UGames TLA 49 63


TOTAL LICENSING AUSTRALIA System and Boon Baby Accessories. The First Years feeding play & development range including Toy Story 4. New Brands include Doodle Bears, Ritzy Rollerz, Real Monster Treads & Ricky Zoom. Tower Systems (I17) Toy Shop software has been developed for toy retailers. This has been done in consultation with toy retailers as well as suppliers. Toy & Hobby Retailer (F17) specialises in delivering the industry’s most in-depth and extensive editorial features, expert opinions and business advice. Insightful reports on industry issues, coverage from industry trade fairs and reviews of the latest toy and hobby products. A weekly enewsletter delivers the latest news straight to the inboxes of readers. Toynetworx (L03) was previously known as North Eastern Toy Wholesalers. Toy Networx has grown substantially and achieved continued success with their own warehouse and dynamic IT systems. They run approximately 3,500 to 5,000 different lines of popular merchandise. Toynetworx now has its own brands which shows great margin to retailers of all kinds

tury of The World of Eric Carle’s The Very Hungry Caterpillar. There is also a new series of The Wiggles games and puzzles set to entertain children for hours with their favourite Wiggles characters and assist in teaching basic key skills. Ugears Australia (I16) are unique self-propelled mechanical models in which everything is real. Made of sustainable, natural wood, each Ugears model assembles easily and without the need for glue or special tools thanks to their patented plywood joints. Valiant Brands (J01) is a family business proud of its tradition and heritage in representing and distributing quality international baby and nursery brands since 1965. With over 50 years of experience, their track record is second to none in providing service and customer satisfaction to both retailers and end users alike, across a range of innovative and quality products and brands. Ventura Games (M01) is a manufacturer, importer and distributor of board games, educational products, jigsaws and puzzles for Australia and New Zealand.

VR Distribution (C02) is a major player in the local distribution of games and accessories, toys and collectables, trading cards, clothing and jewellery, board games, licensed merchandise, and more. The company has a key focus on impeccable product selection, exclusive game titles from premium manufacturers, and a fully digital online catalogue to browse and purchase 24/7. VTech Electronics (M03), creator of the Electronic Learning Products (ELP) category, has developed high-quality innovative, educational products that enrich children’s development through fun and smart play since 1980. Part of the VTech Group, LeapFrog has built a strong reputation based on educational expertise, innovative technology and engaging play, making it a leader in innovative learning solutions for children during their early development. Wild Republic Australia Pty Ltd (K12) are proud to celebrate both their 20th anniversary in Australia, and their 40th anniversary in the USA with the announcement of their Eco Friendly strategies. With the use of 80% recycled cardboard in their pack-

Toyslink (E34) is are one of the major Australian wholesalers of wooden toys and gifts. Having a good reputation as well as a large base of customers across Australia, Toyslink has been successfully trading superb quality and unique design of various (especially wooden) toys and gifts for over 20 years. Toyworld (M22) operates in Australia and New Zealand as the largest independent retail group. U. Games Australia (L21) is primed to hit the ground running in 2019, and not just because their Slinky Dog launches in Toy Story 4 packaging. The dachshund with a stretchy Slinky stomach will be coming to shelves with a fresh new look. 2019 is also giving them a chance to party as wthey celebrate the big half cen-

TLA 64

William Valentine


TOTAL LICENSING AUSTRALIA mallow shooters. They will be introducing new Star Wars and Roald Dahl licensed lines at the upcoming Toy Fair. Products include playing cards, jigsaw puzzles and tin lunch boxes. Windspeed Kites (E21) is Australia’s premier kite supplier. For over 30 years they have supplied a wide range of Australian made and imported (their own designs) kites to cover all ages, all winds, all flying types and all price points. They pride themselves on the quality of their products and the quality of their service as well as their great price points.

Winning Moves aging, soy ink, plush fill made of 100% recycled water bottles and biodegradable alternatives to inner packs. Wild Republic’s mission has always been to deliver toys and stuffed animals that foster curiosity about wildlife and educate children about the wonders of nature. This year with their forever strengthening approach to sustainability they also launch their new Organic Bamboo Range of Children’s Dinnerware. Wildwood Kids (MA16) is a small business specialising in handcrafted items for babies and young children. They make teething rings, dummy chains, breastfeeding jewellery, musical instruments and muslin wraps. William Valentine Collection (K05) designs and distributes a unique line of high-quality and innovative gifts, collectables, outdoor, novelty & specialty toy products. They have over 2000 products ranging from licensed jigsaw puzzles, playing cards & board games, through to pool inflatables, plush toy & baby ranges, DIY craft beer kits and marsh-

Winning Moves (F02) manufacture and distribute licensed, custom and regional editions of the world’s most loved games including; Monopoly, Cluedo, Trivial Pursuit, Top Trumps, Guess Who, Connect 4, Risk & Operation. Winning Moves work in strategic partnerships with globally recognised entertainment brands including Hasbro, Disney and Warner Bros, in order to offer the hottest selling games on the market. Wise Elk Toys (H11) import and distribute eco-friendly brands from Europe. Their products are educational and of a high quality. They presently have three ranges including toddler wooden toy range, Cubica. Also they have their award winning Plaster brick range that are unique and reusable. Finally they have their new and exciting Mr Playwood wooden construction range for older children. Wolfpack Games (MA27) imports high quality wooden puzzles and games aimed at ages 8-80. The games are a range of older designs such as

Tangrams and Soma puzzles as well as interlocking puzzles of varying degrees of difficulty. Their range includes multi-player games and difficulties range up to Genius. Currently stocked by over 50 stockists across Australia, their games offer a different selection for customers who like a mental challenge or have everything. Wooden.City (MA14 and MA15) is exclusively distributed Australia by Dalex Trading Pty Ltd as well as through retail partners, online shop and Amazon. Wooden.City is a European (Poland) manufacturer of wooden 3D mechanical models. The company produces original ecologically clean kinetic models with geared engines for self-assembly since 2015 and sells them in 20 countries. You Monkey (G08) is in the business of fun. The brands they partner with manufacture unique licensed and unlicensed products, new to the region. Licensed brands include Sun-Staches Novelty Eyewear, Accutime Watches, Collectible Candy Dispensers, and CozyPhones. Customers include department, comic, gaming, book, toy, gift and resort stores, theme parks, zoo’s, aquariums, airports and petrol stations. Zimbler (B06) is the exclusive distributor of high-quality brands to the toy and hobby market. Brands include Bruder, Maisto, Maisto Tech R/C, BB Junior, Carrera RC &Slot car systems, Laser Pegs, Bayer Prams & Dolls, Bullyland and Giga Pets. In addition Zimbler has licensed ranges including Angry Birds, Fisher Price, Nintendo Mario, CAT, Harley Davidson, Paw Patrol,Volvo, Cars and Disney. Zing (D37) makes fantastic toys for fantastic kids. Their mission is to inspire imagination and play in every area of life. From Blast-Off rockets to StikBots, making home stop-motion movies, ZING’s award winning brands cover it all. With a team of inventors who are kids at heart, they are involved with the entire process, ensuring quality at every level.

TLA 65


TOTAL LICENSING AUSTRALIA

SNAPSHOT OF THE

AUSTRALIAN RETAIL MARKET Australia is a country with one of the smallest populations per its square mileage, but one of the biggest retail markets comparatively although Australian-based retail companies are not considered a formidable threat on the global retail stage. This is understandable bearing in mind that Australia, with its population of just over 24 million, is ranked at number 53 on the world’s most populated country list.

Bricks-and-mortar In Australia, there are 77,000 brickand-mortar retail locations, with the industry employing 1.7 million people.

Online challenges With this thriving industry, Australian retail has not taken such a hit as many other parts of the word due to online shopping and e-commerce. Online retailing can be challenging due to the isolated geography and the transportation logistics of merchandise not produced locally. Internet retailing in Australia experienced strong growth in the last couple of years. The rising importance of having a retail presence across multiple channels encouraged retailers to invest heavily in omnichannel offerings, with a particular focus on their digital presence, as

customer service and face-to-face interaction on the wane. Grocery retailers experienced stronger growth in Australia than non-grocery retailers in the review period. This growth can largely be explained by the success of discounters, which continued to gain traction as a result largely of the expansion of Aldi. Technological advancements will grow, saving labour, and, as with much of the rest of the world, mergers will create more hypermarkets - shopping under one roof.

Exports Online marketplaces for Australian retailers to export to the rest of the world are growing in popularity, and while this is not feasible for every Australia retailer, but efficient

Strong retail The Australian retail industry is significant contributor to the economy of the country overall, with the largest retail companies in the country, Woolworths and Wesfarmers both being grocery giants. The annual retail revenue for grocery stores and supermarkets is $101 billion, with a 3.9 percentage of annual growth since 2011 and 2016.

consumers continued to favour the convenience and price-competitiveness offered by internet retailing.

Foreign retailers Foreign retail companies have strong representation in the country, such as Gap, Costco, Abercrombie & Fitch, Apple and Zara. The GDP of Australia showed study growth, even during economic downturn of recent years.

Trends Similarly to the US retail industry, trends include longer sales hours, fewer owned individual shops and more speciality chains. Consumer self-service will increase, with direct

TLA 66

logistics will improve the path for cross-border sales. Broadening into global markets is an increasing option for retailers. The Asian e-commerce market reach over US$1.8 trillion in 2018, and Australian retailers are increasingly targeting China and South Korea.


Winter 2019

Autumn/Fall 2018

Summer 2018

To Subscribe, Free of Charge to Total Licensing’s digital edition, simply click here and complete the form! Spring 2018

Winter 2018

Autumn/Fall 2017

Profile for Total Licensing

Total Licensing Australia March 2019  

Total Licensing Australia March 2019