CELEBRITY
Building a license with a difference In a project that is a first for the Russian Federation, Brand4Rent has agreed a license for the Tretyakov Gallery for works of art by modernist Russian artist Mikhail Vrubel are used in the construction of a residential complex in the heart of Moscow. The Tretyakov Gallery is the foremost depository of Russian fine art in the world with history going back to 1856. Today, the collection houses more than 130,000 exhibitors. A key artist in the Tretyakov collection is Mikhail Vrubel, a 19th–20th century Russian painter who worked in all genres of art, including painting, graphics, decorative sculpture, and theatrical art. The developers of the new residential complex, entitled Vrubel 4, have acquired the license to use images of twelve works by Vrubel throughout the new development. The list of works used includes well known pieces such as Swan Princess, Demon Sitting, Princess of Dreams as well as a number of lesser-known paintings. The 4.6 billion Rubles project is scheduled for completion by the fourth quarter of next year. The residential block, which is being developed by Inteco as licensees, will include 200 apartments of varying sizes over eight to twelve PAGE 38
floors. The development will also include a private kindergarten and medical office and common spaces include playgrounds and recreation areas as well as patios and gardens. The design of the public spaces for Vrubel 4 will be undertaken by the Sundukovy Sisters Studio, again using works by Vrubel as their inspiration. The studio has created décor for hotels
and restaurants in Europe, the US, Middle East and Asia. The development is situated in the Sokol district of Moscow, appropriately near the village of artists which is a Moscow landmark. Commenting on the development, Denis Kulakov, General Director of the Brand4Rent Licensing Agency said, "The Tretyakov Gallery
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