HERITAGE
Historic Royal Palaces
case, to stunning effect, for Annie Sloan and its decoupage papers used for household decoration, along with the summer and autumn collections of contemporary women’s apparel from Oasis. But of course the core strength of the RHS as a leading heritage brand remains within the gardening product category, something that drove continuing sales and deals even in 2020 as millions of people decided, for the first time, to try their hand at gardening. Meanwhile, a new partner, Woodlodge Products, enjoyed an excellent response when it unveiled the designs for its outdoor planter partnership with the RHS at Glee. Historic Royal Palaces and Halcyon Days have created a range inspired by the famous ‘Golden Gates’ at the entrance to Kensington Palace. Crafted from English fine bone china of the highest quality and then finished with 24ct gold gilding, this stunning collection is an exquisite addition to any home. Historic Royal Palaces is the independent charity that cares for the Tower of London, a UNESCO World Heritage Site, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle and Gardens. They are also launching this Autumn an exquisite new jewellery collection in collaboration with Clogau Gold inspired by PAGE 36
Queen Victoria’s small diamond crown, and further ranges have been developed, inspired by forthcoming key events and trends for SS22. There is also a new collectible coin and bullion range in partnership with The Royal Mint inspired by the Royal Tudor Beasts at Hampton Court Palace and with 10 different designs launched over a 5-year term. The English Heritage licensing programme is building momentum with a roster of new licensees signing up to work with the Charity that cares for 400 historic sites that receive over 10 Million visitors a year. New licensed product launching next year covers a wide range of categories, from wooden jigsaw puzzles (Wentworth Puzzles) to handmade tinned fudge (Gardiners). In addition, there are advanced plans for a complete range of homewares in development to include furniture, fabrics, wallpaper, outdoor fabrics, tiles, paint, bedding and more. Helen Webster, Golden Goose Account Director, said “We have been very pleased to see the appetite for the English Heritage programme from manufacturers across
multiple categories and sectors. We expect English Heritage licensed products to be a prominent and successful feature of UK retail for many years to come.” Kingston Myles, Head of Commercial for English Heritage said “the work Golden Goose are doing now is building a very strong foundation for the future. The many plans in development will really allow us to showcase, at pace, the Charity’s intellectual property and collection of sites.” Skew has drawn upon its brand expertise, creativity, and design research to produce a portfolio of bespoke designs for the National Trust and its brand licensing collaborations. The original, inspirational designs created by Skew are now available on a range of products, including the interior tile range from Sarsen Stone Group, lighting from Anglepoise and garden tools accessories from Burgon & Ball. Whether elegant tiles or classic, durable garden tools; these collaborations have many benefits for the conservation charity, including reaching new audiences and generating important new income, which supports the work they do. The guides provide a framework for further collaborations and product ranges, unlocking untapped stories, and bringing to life important themes and messages. With new products and a wider number of partners and licensees, the National Trust can reach new audiences, securing further sources of revenue to continue their conservation work. National Trust
TOTAL BRAND LICENSING