TOTAL LICENSING
A FOCUS ON CANADA’S LICENSING MARKETPLACE Canada has the seventh-largest economy in the world and the Canadian economy is diverse and highly developed. It is, understandably, similar to the American economy only smaller in size. The foundation of the Canadian economy is foreign trade and the United
Key Digital Numbers - Canada 2020 vs 2019 Population
37.58m +0.9%
Mobile phone connections
36.23m
+5.2%
1 Weston Group
Internet Users
35.32m
+2.8%
2 Wal-Mart
Active social media users
25.00m
+3.8%
3 Costco 4 Empire Co
Canada Licensing Profile 2019 Retail Licensing Revenue (USD m)
$8,633
2019 Licensing Revenue Rank
6
3.90% 0
Economics
GDP (USD Millions)
$1,742,469 1.70%
Consumer Spending (USD Millions)
$1,353,861 2.10%
Retail Sales change
1.50%
Population 37,411,047 0.88%
Average annual income
Licensing as percent of Consumer Spending
$44,940
2.50%
0.6%
Source: Licensing International
Top 10 E-Commerce Platforms in Canada
Top Retailers in Canada
Monthly visits
1
Amazon Canada
135.5m
2
Walmart Canada
37.7m
3
eBay Canada
30.5m
4
Canada Tire
26.3m
5
Best Buy Canada
21.4m
6
Home Depot Canada
20.3m
7
Costco Canada
20.3m
8
Etsy Canada
13.5m
9
Hudson’s Bay
5.75m
10
Norwegg Canada
3.45m
States is by far the nation’s largest trade partner. Foreign trade is responsible for about 45 percent of the nation’s gross domestic product (GDP). Free trade agreements between the 2 nations have increased trade by eliminating tariffs. Each day approximately US$1 billion worth of goods crosses the U.S.-Canadian border. In fact, the United States sends more products to Canada than it does to all of Latin America. In terms of retail, despite the pandemic, retail sales in October last rose 0.37% from September, marking six months of clear increases since April’s dramatic decline as a result of the pandemic and the lockdown.. Core retail sales rose over 10% year on year with furnishings and home furnishings up 18.42%, food and beverage up 8.24% and sports, hobby, books and music up 19.38%. The only major category to see a downturn was clothing and accessories which contracted 12.04% over the year. Retail sales have, clearly been helped by internet and e-commerce shopping. Canada is one of the most sophisticated countries for online shopping. The major winners, of course, are some of the US giants but some Canadian companies still make it into the top ten.
5 Metro Inc 6 McKesson Corp 7 Canadian Tire 8 Lowe’s Co 9 Home Depot 10 Home Hrdware
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