TOTAL LICENSING
In our annual Licensee Lookbook, we shine a light on some of the recent work of licensees around the globe. In what has not been an easy year for the industry, they have risen admirably to the challenge! Rainbow Productions are global leaders in manufacturing high quality bespoke brand and sports mascots, as well as the UK’s official supplier of licensed children’s characters for appearances. In response to the current climate and with new Managing Director and owner, Simon Foulkes, taking up the reins, Rainbow has created its new Adapted Character Engagement (ACE) and Global Experiences programmes. Rainbow have extensive experience in providing COVID-Safe character appearances, ensuring that they can be effectively managed with integrity and in line with government guidelines, whilst also enhancing the customers’ experience and providing much sought after away-from-the-home entertainment. Simon comments: “Not only does the ACE programme add to the customer
Shining the Spotlight on Licensees
experience, it also ensures that they walk away with that mantel-pieceenhancing memento. Each ACE can be adapted to our client’s venue and available space also ensuring that we are in control of the experience and it complements their existing Health, Safety and Hygiene policies.” The firm also manufacture bespoke mascot costumes for many of the world’s leading Licensing studios, International Sporting Associations and Tournaments, Brands, Leisure Attractions and Film Producers. During lockdown they invested in staff training and also acquired new innovative technology – a 3D printer and a RotaCaster. Simon explains “Up until now we have predominantly produced lightweight structured foam heads, but the addition of this technology will now give clients the option of lightweight solid resin heads.” New fabrics are also now available to clients, including a breathable synthetic mesh which is flexible, expandable and quick dry as well as 8-way stretch furs and Lycra’s which can cover curves without any seams. These investments provide Rainbow with a long-term global competitive edge and allows them to remain at the forefront of worldwide costume character manufacture. www.rainbowproductions.co.uk
Licensee Lookbook
collection is set to include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories and changing bags inspired by the adventures of the iconic community of mice in the idyllic countryside. Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division. In response to a growing interest in
Poetic Brands has been working hard during the pandemic and ensuring business is thriving. The company recentlysigned a deal to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge. The new
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