Reflective Analysis Marketing Assignment

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Reflective Analysis Marketing Assignment Article 1: The Ultimate Guide to Marketing Trends in 2019 The following article explored within this study of marketing assignment relates to the changing face of business today. Since change is inevitable, businesses must have the ability to master and exploit change in order to maintain a consistency of image (Decker, 2019). Each day, marketers come up with new trends and techniques to attract and connect with their audiences. However, the issue lies in understanding the feasibility and longevity of the trends and techniques. According to Hall (2016), every industry is keeping up with developments but also cares about following the market trends to remain one step ahead in the game. Successful businesses follow the most significant marketing trends in the scope of their businesses. History shows that companies that are reluctant to adapt to their environment and current marketing trends will disappear. As the whole business environment is changing, it is important for businesses to understand that creating or following marketing trends is not enough, but they must also understand their customer preferences and needs. The issues illustrated in this article are a good illustration of importance of acknowledging the impact of marketing trends on businesses. As opined by Ordun (2015), marketing trends are heavily influenced by consumer behavior and their preferences and can have direct impact on the overall performance of the business. As highlighted in the marketing assignment, marketing trends allows businesses to know


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