Marketing Strategy Assignment Discussing Advertisement Techniques

Marketing Strategy Assignment Discussing Advertisement Techniques Introduction It is discussed in this marketing strategy assignment that the marketing department of the business organisation tries to convey the message related to the service or the product. It is the responsibility of the organisational leader to pay due attention to the different marketing activities. There should be the development of the proper marketing technique in order to manage the purchasing behaviour in an adequate way.

Article 1 Summary It is the responsibility of the business organisation to check that there should be appropriate marketing strategy for the growth and the development of the business. According to me, the use of improved level of technology is necessary in order to deal with the marketing campaign in an adequate way (Wami et al., 2019). The marketing trend that is prevalent among the marketers is related to the targeted audience and thus it will convert the marketing prospects. It is necessary to handle the changes in terms of advertisement and thus it will be easier to fulfil the needs and the demands of the customers (Chernev, 2018).

The different types of content marketing trend will help to stay in proper connection with the audience. This will assist to carry out promotion and thus there should be proper management of the business trends.

Importance of the key issues The issue that is highlighted in the blog is related to the role of stakeholders and the use of marketing content in order to handle the marketing trend. There should be proper engagement with the audience and thus the different types of advertisement techniques will assist in the improved and new methods. Further, there should be the use of the brand voice and this will help to serve the customers (HubSpot, 2019).

The micro-influencers are also influencing the customers to a large extent. The search engine optimisation trend will assist in the management of proper voice techniques and thus the content can be handled adequately. There should be optimisation of the search engine content and thus the entire conversation can be managed in an adequate way. The use of artificial intelligence, as well as the virtual reality process, will help in the management of the customer experiences and the in-person process in a better way. I have also found that there should be better provisions for optimisation and this will make the entire conversation process safe. Thus, the use of artificial reality, as well as virtual reality, will help in improving the marketing world in a better way (Jaakonmäki et al., 2017).

Implications of the issue discussed in this marketing strategy assignment from a marketing perspective The different types of issues that are associated with the marketing form are considered to be important in this era. It is necessary to handle the websites of the chatbots and thus this will assist in the task automation process in a better way. The customers must try to use easy solutions and thus it will be easier to manage the different complexities in a better way (Haugtvedt et al., 2018).

According to me, I think it is the sole responsibility of the business organisation to protect the rights of the customers. This is possible with the help of different types of advertisement campaigns that are aligned to the marketing activities. The business organisation must try to restructure as well as redesign the different types of marketing strategies and thus it will assist in handling the promotional methods. I have also found that the business leaders must try to handle the technological infrastructure process and thus it will be easier to manage the key implications of the business process (Evans, 2019).

Article 2 Summary Big Tobacco has influenced the new generation of smokers. It has been found that the tobacco industry is trying to promote the brand using different social media websites such as Facebook, Instagram. However, the Big Tobacco industry claims that they are no longer trying to hook the new smokers and the youths. The tobacco companies are playing indirectly with the health of the youths (The Conversation, 2019). There should be a proper use of legislation and thus the marketing of the products is considered to be restricted among the youths. It is the responsibility of the Government to check that the tobacco companies do not use the mainstream media in order to carry out advertisement of the tobacco-related products (Kasza et al., 2011).

Key issues The issue that is addressed in this marketing strategy assignment is considered to be critical and thus it is related to the exploitation of the youths. It is the responsibility of social media to manage the tobacco companies in the promotion of the products. Big Tobacco is trying to handle the rules and the legislative process and this will guide the new generational smokers. I have found that some companies are trying to use the training camps for the promotion of the product (Renzulli & Muggli, 2019). On the other hand, it has been found that the Facebook pages will also influence the customers and this is done with the help of different methods. The social media websites will also try to display the products through advertisement in a systematic way (Savell et al., 2014).

The issues that are discussed in this article must be provided proper importance else it will be much difficult to handle the people from tobacco. The WHO has tried to put a ban on the tobacco advertisement in 168 countries across the globe. However, this has laid no impact on the sale of tobacco and thus the companies were not affected in the promotion

of the product. There are several countries like Indonesia and Uruguay that uses the advertisement agencies as well as the personal representatives in order to upload the advertisements and the images on social media websites. I have found that the global crisis related to the youth has shown an increasing trend and there are different types of health problems associated in a systematic way (Henriksen, 2012).

Implications of the issue from a marketing perspective Social media is regarded as a powerful tool in managing the change process. In order to handle the promotion of a product, there are different types of marketing implications and thus this has been discussed in the article from a proper perspective. The mainstream media is considered to be regulated and managed with the help of different types of marketing approaches. Social media is also regarded as the lifesaver and the WHO has taken strict measures in order to manage the tobacco advertisements in a systematic way. There are several companies that are trying their best in order to manage the tobacco customers and thus it will provide a solution to health problems (Bartholomew, 2015).

The companies that are operating in Indonesia and Philippines are trying their best to use different types of marketing techniques. The social influencers including the youths are considered to be the Nano influencers and thus they have the capacity to handle the posts related to the promotion of the product. According to me, the different types of marketing approaches uses hashtags in order to manage the posts on social media. The posts that are released in the social media websites are approved by the respective companies and thus in doing so, the anti-tobacco laws must be followed (The Conversation, 2019).

Conclusion Therefore, it can be concluded after analysing both the articles provided within this study of marketing strategy assignment that the social media is a vital part of the marketing activities. It helps in direct and indirect advertisements and thus the marketing professionals are trying their best in order to manage the organisational activities. Thus, the marketing strategies have fulfilled the requirement of the customers and maintain competence in a systematic way.

References Article 1 Chernev, A. (2018). Strategic marketing management. Cerebellum Press.

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