TOSYK OLEKSANDRA FASHION BRAND
DIGITALAPPLICATION
The brand TOSYK will be active on various social platforms, each of which will see the implementation ofacarefullystudiedcontentpublishingstrategy.The content will be created and adapted specifically to meet the characteristics and needs of the target audienceofeachsocialnetwork.
SOCIALMEDIAPLANTOSYK
divided into 3 categories :Product shot, educational info, daily brand
Video 1*per 2 weeks
about daily experience/ process of creating, manufacturing
Shorts 1*per 3 days Small cuts from videos (10sec); Product reviews, product experience.
On Instagram, TOSYK will share a variety of content types designed to keep the audience continuously engaged and inspired. The brand’s feed will be refined and aesthetically curated, with each post reflectingTOSYK’s signature style and visual identity.
High-quality imagery, captivating videos, and dynamic stories will be used to communicate the brand’s values and its distinct personality. The content will be thoughtfully produced to reflect elegance, creativity, and forward-thinking design—hallmarks ofTOSYK.
Additionally, the brand will take full advantage of Instagram’s features, including Reels and Stories, to share innovative, varied content that resonates with different segments of the audience.These tools will allow for greater storytelling, behind-the-scenes moments, and trend-driven creativity.
PHOTO STYLE
POSTS
TTOSYK
STORIES & REELS
TOSYK
TOSYK’s presence on LinkedIn will serve as a professional extension of the brand—highlighting its innovation, values, and contributions within the creative, fashion, and design industries.This platform will be used to share thought leadership, behind-the-brand insights, and key milestones, positioningTOSYK as a forward-thinking and culturally aware brand.
Content on LinkedIn will include:
● Company updates and achievements
● Articles or reflections on industry trends
● Collaborations, partnerships, and press features
● Thoughtful commentary on sustainability, creativity, and innovation
PHOTO STYLE
POSTS
TTOSYK
TTOSYK
TOSYK will leverage Pinterest as a powerful visual discovery platform to showcase the brand’s aesthetic universe and inspire a design-conscious audience.This platform serves as a mood board forTOSYK’s style, storytelling, and creative direction—perfectly suited to highlight the visual richness and conceptual depth of the brand.
Pinterest content will include:
● Editorial photography and campaign visuals
● Lookbooks and seasonal collections
● Behind-the-scenes shots and creative processes
● Inspirational boards (materials, textures, color palettes)
PHOTO STYLE
TTOSYK
POSTS
TTOSYK
POSTS
TOSYK
TOSYK
TOSYK
TOSYK
YOUTUBE
TOSYK’sYouTube channel will serve as a dynamic storytelling space where the brand can dive deeper into its world, values, and vision. Through high-quality video content,TOSYK will connect with its audience in a more immersive and emotional way—bringing the brand’s essence to life through movement, sound, and narrative.
The channel will feature:
● Campaign videos and fashion films
● Behind-the-scenes content from photoshoots, shows, and creative processes
● Designer insights, interviews, and brand storytelling
● Styling tips, lookbooks, and seasonal trend breakdowns
VIDEO STYLE
SHORTS STYLE
WhatsApp will serve as a direct, personal communication channel betweenTOSYK and its community. Whether used for customer support, VIPaccess, event invitations, or exclusive content distribution, WhatsApp enables real-time, human-centered interactions that align with the brand’s values of authenticity, attention to detail, and connection.
Key Uses:
● Client Communication: Fast, personal assistance for customer inquiries, appointments, or order updates.
● Exclusive Content: Sharing behind-the-scenes previews, early access to launches, or private lookbooks with select contacts or broadcast lists.
● Event Invitations: Sending personalized invitations or reminders for brand events, pop-ups, or digital launches.
● Collaborator Communication: Keeping internal teams or partners aligned through curated, on-brand communication.
PHOTO STYLE
TTOSYK
TOSYK
THANKYOU
tosik.alexandra@gmailm.com
