Torrence Boone Blog Quote Cards | June 2021

Interactive marketing puts customers in the driver’s seat of their experience in contrast to more traditional marketing methods. By taking advantage of interactive marketing, brands can boost their customer engagement and solicit customer feedback, which can foster greater loyalty and patronage.

TORRENCE

BOONE

People marketing leverages employees to promote visibility and engagement across social media platforms. In channels where marketing is becoming less personable, people marketing provides an authentic and effective way to differentiate marketing campaigns and brands.

TORRENCE BOONE

Digital audiences value convenience, and no technology blends convenience with functionality as naturally as the mobile device. Enthusiasm for mobile streaming seems almost contagious, and everywhere you look, smartphones are broadcasting like never before.

T O R R E N C E

B O O N E

TECHNOLOGY IS CONTINUING TO EVOLVE AND—MORE IMPORTANTLY—CONSUMERS’ BEHAVIORS AND DESIRES ARE CHANGING; SO FOR BRANDING AND ADVERTISING EFFORTS TO STAY ON THE CUTTING EDGE, THEN THE WORLD OF MARKETING NEEDS TO KEEP FINDING WAYS TO REINVENT ITSELF AND OFFER VALUE TO AUDIENCES. TORRENCE BOONE app.co

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Marketers need to do more than identify a target demographic and charge straight toward them; instead, marketers need to craft open brands that leverage collaboration with consumers as a competitive advantage and that make consumers feel they have a hand in shaping the brand.

TORRENCE BOONE