Portfolio

PORT FOLIO

Print

Social Media

A junior designer passionate about visual storytelling and creating captivating designs. With a foundation in layout, brand identity, and digital marketing, I’m dedicated to honing my skills and creating impactful visual solutions. I earned my BFA from Western Kentucky University. I began my career as a childhood hobby where I designed book covers for fellow authors on a website called Quotev.

Although I initially pursued a career in medicine and got my certification for Nurse Assisting, I realized that medicine wasn’t the right path for me. Instead, I embraced my passion for design and turned it into my profession.

These days, I work as a Junior Designer where I focus on social media and motion graphics. I also freelance in branding and digital marketing. I strongly believe in the importance of maintaining a unique and consistent design approach in every project, seeing each one as an opportunity for growth and discovery.

When I’m not playing in Illustrator, you’ll often find me immersed in multiplayer horror games alongside my friends and family.

2023 - Current 2020 - 2022 Summer of 2021

Junior Graphic Designer

Creative Circle

• Deliver motion graphics that outperform 3 month period with 7,011 impressions on Instagram.

• Responsible for creating compelling motion graphics for social media and advertisements.

• Performing photo retouching, editing and corrections.

Multimedia Creative Intern

Imagewest

• Collaborated with social media team on clients Instagram account resulted in a 316% increase in engagement and a 9.8% increase in follower gain.

• Worked as a Senior Creative and collaborated with team to ensure outgoing designs aligned with clients brand guidelines and standards.

• Executed editorial designs that adhered to the branding and editorial standards of African American Folklorist magazine.

• Prepared print-ready files, included image retouching, color correction, and file optimization.

Graphic Designer

Cooperative Center for Study Abroad

• Designed marketing materials such as the Summer 2022 catalog, program flyers, class flyers, and rack cards, showcasing attention to detail and creativity.

• Ensured brand consistency through creating designs that aligned with the clients’ brand guidelines.

Graphic Designer

Freelance

• Designed 100+ book covers for fiction authors for online publishing.

• Achieved customer retention and attracted new clients.

• Improved author engagement with increased click and favorited rates compared to stories without updated designs.

Education

May 2022

Skills

• Branding

Feb 2022

April 2021

April 2021

•

Fall 2020

Cooperative Center for Study Abroad

During my time at Imagewest I had the pleasure of collaborating with the Cooperative Center for Study Abroad (CCSA), a non-profit study abroad program with 28 member colleges in 13 states. CCSA focuses on providing international experiences to students through various courses. During my time with CCSA, I contributed to several projects, including flyers, posters, and a course catalog.

My Role

While working at Imagewest, CCSA was my initial client. My primary task was designing 20+ class flyers for the 2021 academic year. Subsequently, I was hired as a Graphic Designer for the Summer of ‘21, where I successfully created the course catalog, flyers, posts, and rack cards. Within a span of 3 months, I completed these projects and even developed the Non-Credit stamp for non-credit courses.

During my final year at Imagewest, I was promoted to the role of Senior Creative for CCSA. In this role, I mainly mentored new creatives while ensuring that the outgoing designs aligned with CCSA’s branding guidelines and met Imagewest’s high quality standards.

Skills

Visual Identity

Print

Layout Design

InDesign

Photoshop

Year

2020-2022

African American Folklorist

AAF (African American Folklorist) is a Cultural News Magazine that focuses on African American culture, traditions, and music. The magazine publishes articles and interviews featuring musicians, historians, and academics who are passionate about sharing the Black Experience in America. By showcasing their stories, AAF aims to educate and provide diverse perspectives to readers of all backgrounds.

My Role

During my final semester at Imagewest, I joined AAF’s editorial team. I was given the responsibility of designing four articles, and I was also assigned as a mentor to a colleague. While working on the article designs, I simultaneously guided a fellow classmate in improving their skills in InDesign and contributing to their growth as a designer.

Skills

Layout Design

Editorial Design

Typography

Photo Editing

Year

2022

Spell Bound

In 2020, I enrolled in a Packaging Design course, which quickly became one of my favorite classes. Among the projects, Spell Bound stood out as my personal favorite. However, I had a love-hate relationship with it due to the lack of attention I initially gave to its branding. My enthusiasm clouded my judgment, resulting in three logos that were significantly different from one another, creating a weak foundation.

After some time had passed, I decided to give Spell Bound another chance. In late 2022, I embarked on a redesign journey, starting with a solid branding foundation. Over the course of three weeks, I meticulously redesigned each item within the packaging, resulting in a project that I am genuinely proud of.

Target Audience

The target audience includes men and women aged 20-30 who are at the beginning stages of exploring Wicca as a religion. These individuals are seeking a comprehensive resource that can assist them in learning about Wicca and provide all the necessary supplies in one

Skills

Product Design

Package Design

Branding

Year

2023

Mashup!

Imagewest undertook a rebranding project for MashUp!, a nonprofit organization based in Nashville, Tennessee. MashUp! specifically aims to support LGBTQ+ black men by serving as an information hub for healthcare, food/shelter, and social support. Additionally, MashUp! offers training and education to healthcare providers, emphasizing the importance of delivering quality care to LGBTQ+ black men.

My Role

As part of the social media team, our main focus was to completely revamp MashUp!’s Instagram account (@mashup.nation) and forge a strong connection with their target audience. Our primary goal was to design compelling graphics that would actively engage the audience, while also empowering MashUp! to maintain their social media presence autonomously. To accomplish this, we developed template graphics specifically tailored for social media and established comprehensive social media standards that would provide guidance for their future content creation efforts

Skills

Photo Editing

Illustrator

Photoshop

Year 2020

PCAL Diversity

PCAL Diversity is an Instagram account (@pcal_diversity) dedicated to building a community for minorities within Potter College of Arts and Letters (now PCAD, Potter College of Arts and Design) at Western Kentucky University. The account shares shoutouts, campus updates, and showcases minorities on campus or in history.

My Role

In 2020, amidst the peak of the pandemic, I joined the PCAL Diversity team as a creative designer. My primary role was to design social media posts. I dedicated a significant portion of my time to generating ideas for these posts.

Skills

Photo Editing

Illustrator

Photoshop

Year

2020

Tech Week

Tech Week was a brief social media campaign hosted on the WKU Arts (@wkuart) Instagram account. The campaign aimed to celebrate the intersection of technology and art within Potter College. It commenced on November 2nd, 2021, aligning with STEM Day (November 9th), and concluded on November 12th, 2021.

My Role

Initially, my assignment was to develop an event that would honor technology within Potter College in alignment with STEM Day. After thoughtful deliberation, I suggested the concept of a social media campaign. Subsequently, a dedicated team was formed to bring the project to life. I assumed the role of branding Tech Week and designing the campaign’s posts.

Skills

Photo Editing

Illustrator

Photoshop

Year 2021

THANKS FOR WATCHING