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FRIDAY, JULY 31, 2015 VOLUME 89 ■ ISSUE 133

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Serving the Texas Tech University community since 1925

University to lower flag in memory of student The Texas Tech flag at Memorial Circle will be lowered this Monday in memory of student Raphael Ette.

Ette died Monday, according to an official memo of student death, and he was a freshman enrolled in University Programs as a pre-engineering major.

Funeral services will be hosted Friday, according to the memo. ➤➤@DailyToreador

Jet at Dallas preparing to fly to Chicago evacuates GRAPEVINE (AP) — Three passengers were slightly hurt while evacuating an American Airlines jet after smoke was detected in the plane as it prepared to leave Dallas-Fort Worth International Airport.

American spokeswoman Andrea Huguely says the crew of Flight 1658 deployed the emergency slides during Thursday’s incident.

Huguely says American officials are trying to determine the source of smoke in the cabin of the MD-80 preparing to fly to Chicago O’Hare International Airport. There was no fire.

Huguely says the jet, with 146 people on board, had just pulled back from the gate when the incident happened. She had no immediate information on how the three passengers suffered minor injuries during evacuation.

Huguely says the jet was taken out of service and another plane would transport the passengers to Chicago.

Stores, shoppers prepare for tax-free weekend

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Professor’s grade-tampering allegations lead to investigation

By AMY CUNNINGHAM Managing editor

The professor who first reported potential grade tampering in the Jerry S. Rawls College of Business Administration realized something was amiss while at a May graduation ceremony.

Allegations made by Jay Conover, former Horn Professor of statistics in the college, have led to a Texas Tech investigation of possible grade tampering. Conover was transferred to the math department this summer after the claims were made.

The university is thoroughly reviewing

the allegations, Chris Cook, Tech spokesman said, and operating procedures prevent Tech from commenting further at this time.

Conover said grades CONOVER of four Master’s of Business Administration students were changed, which allowed three of the students to graduate in May. The fourth student intends to graduate in August.

“I went to graduation and I saw that several people’s names were on the graduation list that had been in my class,” he

said. “I recognized a lot of names, but I also recognized names of some who didn’t do well in my class and I wondered, ‘How did they get MBAs?’” After graduation, Conover looked at the transcripts of the 42 students he taught during the spring semester, and he said the official grades of four students did not match the grades he recorded in his grade book.

Two students had D’s changed to B’s, Conover said. A third student earned a D but had an A on his or her transcript. The fourth student earned a C and had the grade changed to an A. “Those four people got low grades be-

cause they did not have time to spend on my course,” he said. “It’s not because they’re dumb. It’s not because the teaching was bad or because we expected too much of them.

It’s just because they were taking too much, and the (Graduate School) advisory office should’ve known that and probably did.”

According to university operating procedure 34.03, which outlines student grade appeal policies, a student who believes he or she received an incorrect grade should first discuss the grade with the instructor who issued the grade.

Texas Tech football team brings toys, joy to children at hospital

By JEREMY KRAKOSKY Staff Writer

Multiple young children were waiting inside the Ronald McDonald Family Room at Covenant Children’s Hospital on Monday afternoon when around 20 Texas Tech football players and coaches filled the room.

The Ronald McDonald House Charities and the football team hosted a pediatric party for sick children who are currently being treated at Covenant Children’s Hospital.

The Director of Marketing at the Ronald McDonald House, Philip Payne, said the Quarterback S.A.C.K Program is an easy way for fans to donate money to a great cause.

“This is the 14th year that we are partnering with Texas Tech football and this is the signature fundraiser event,” he said.

“What happens is people can go online at PledgeSackWin.com or on our website and they can register to pledge. They will pledge so much money for each sack, each time our defense sacks the opposing team.”

After a sack, the money that is pledged is then donated to help sick or hurt children.

“Quarterback S.A.C.K is a great way for Tech football fans to get in the game. Every quarterback S.A.C.K truly helps to ‘Support And Comfort Kids.’ Money raised locally stays local and goes directly into our programming,” Dina Jeffries, president and CEO of the Ronald McDonald House, said in a news release. “We simply keep families together.”

Jeffries said they hope to raise more than $100,000 this season.

FOOTBALL continued on Page 3 ➤➤

AUSTIN (AP) — The Texas annual sales tax holiday has been set for Aug. 7-9 as children prepare to return to school.

The Texas comptroller’s office says, as in previous years, the law exempts most clothing, footwear, school supplies and backpacks priced under $100 from sales and use taxes. That could save anyone shopping in Texas about $8 on every $100 spent during the tax-break weekend.

Sales tax must still be paid on some certain items, such as luggage, purses, wallets and watches.

The Texas tax break weekend has been an annual event since 1999. It’s open to anyone buying qualifying products at a store in the state or from an Internet or catalog seller engaged in business in Texas.

7 more sentenced in National Guard recruiting scam in TX HOUSTON (AP) — Seven more National Guard members in Texas are going to prison or must serve probation in a scam to collect recruiting bonuses.

Prosecutors in Houston on Thursday announced penalties in cases blamed for more than $170,000 in government losses.

The military personnel were convicted of charges ranging from conspiracy, bribery and wire fraud to aggravated identity theft.

Jammie Martin of Katy was sentenced to 102 months. Michelle Davis of Houston received 57 months. Zaunmine “Orlando” Duncan of Douglasville, Georgia, was sentenced to 70 months.

Annika Chambers of Houston received six months in prison. Lashae Hawkins of San Antonio received a year and a day behind bars.

Cristopher Renfro of Houston was sentenced to 36 months in prison. Another soldier received probation.

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ALLEGATIONS continued on Page 2 ➤➤

PHOTOS BY JAY CRAIN/The Daily Toreador

LEFT: MEMBERS OF the Texas Tech football team play a board game with some of the children at Covenant Women and Children’s Hospital on Monday. The Ronald McDonald House hosted a party for the football players to enjoy snacks, play board games, sign autographs and give children the opportunity to try on football equipment. RIGHT: TEXAS TECH freshman defensive lineman Breiden Fehoko colors with a child at Covenant Women and Children’s Hospital on Monday. The Ronald McDonald House hosted the event as part of the Quarterback S.A.C.K. Program, which is a way for fans to donate money to help sick or hurt children.

South Plains Mall undergoing renovation to interior, main entrances

By JARROD MILLER Staff Writer

South Plains Mall is undergoing renovations, starting this June and continuing through next year. All interior hallways and courtyards, as well as all three main entrances, will be updated.

By replacing the flooring and the ceiling, South Plains Mall management hopes to create a brighter, more open atmosphere, Ashley Knox, marketing manager at South Plains Mall, said. The mall recently unveiled a new logo earlier this year, and will combine the new logo and the renovated entrances to create a more refined look.

By breaking down the renovations into phases, the mall will able to renovate its interior without disrupting shoppers, she said.

“The way the project is going to work, you will get to watch the mall turn over into its new look as we move throughout,” Knox said.

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To begin with renovations, mall management had been planning for 18 months. The construction finally started in June, beginning the first phase of the project, she said.

For the rest of this year, the mall will focus on renovating the areas around Barnes & Noble, Dillard’s and JC Penney. Knox said this first phase of the project would be completed by the holiday season. The second phase will be completed after the holiday season is over, and will be focused on renovating the remaining hallways around Sears, Bealls and the women’s section of Dillard’s.

According to the South Plains Mall website, the construction will be completed by Spring 2016. While the different mall entrances may be closed at various times for construction, the interior will always be open during business hours, and an entrance will always be open.

MALL continued on Page 4 ➤➤

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PHOTO BY JAY CRAIN/The Daily Toreador

SOUTH PLAINS MALL is going under renovations including a new logo, new layout designs on the inside, seating areas and free Wi-Fi. All renovations are expected to be completed next year.

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NEWS

JULY 31, 2015

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CASA running campaign to obtain new volunteers Court Appointed Special Advocates of the South Plains has officially launched a new campaign to recruit 50 new volunteers in 50 days called CASA 50 in 50.

Gabriel Ballesteros, director of communications and marketing for CASA of the South Plains, said CASA encourages people in the Lubbock and surrounding communities to serve as volunteer advocates to speak up for beaten foster care children.

“We want try and get 50 new volunteers over the next 50 days.

We are also hosting a series of CASA 101s,” he said. “Folks can come down and learn more about our organization and get some additional information on what it means to be a CASA advocate for abused and neglected foster children.”

There will be more CASA 101 classes over the next couple

BRICK BY BRICK

of months. More information on those classes can be found on the CASA of the South Plains website, Ballesteros said.

According to a CASA news release, CASA is currently serving 300 out of 469 children in foster care. The 50 new advocates will help to serve the additional 169 children.

“On average our CASAs will have two children per case, sometimes just one,” he said. “(The advocates) will then talk to all the parties involved and get more information for the court to help the court make an informed decision.”

The information the advocates gather will go toward the hope that foster children will be placed in a new, safe home.

The campaign was launched on July 20, according to the release, and will run until Sept. 8.

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POLICE BLOTTER Monday 6:30 a.m. — A Texas Tech officer investigated attempted burglary of a building at the Football Training Facility. An unknown person attempted to gain entrance to the building and sheds.

6:59 a.m. — A Tech officer responded to a disturbance in West Village Residence Hall A. A student was yelling at his roommate.

12:05 p.m. — A Tech officer issued a student a criminal trespass warning for all university property. The student has been temporarily suspended from the university because of his alleged involvement in an off-campus aggravated assault that is being investigated by the Lubbock Police Department.

2:36 a.m. — A Tech officer arrested a non-student for driving with an invalid license after an observed traffic violation at the 700 block of University Avenue.

The non-student was transported

to the Lubbock County Jail. The vehicle was impounded.

Tuesday 1:44 a.m. — A Tech officer arrested a non-student for possession of a dangerous drug and possession of marijuana after a report of suspicious activity at Jones AT&T Stadium. The non-student was also charged with criminal trespassing. The non-student was transported to the Lubbock County Jail. A second non-student was released pending the filing of charges for criminal trespassing. Both nonstudents were issued criminal trespass warnings. The vehicle was impounded.

Wednesday 11:40 a.m. — A Tech officer investigated burglary of a coinoperated machine in the Tech Library. $190 was taken from the machine.

Information provided by B.J. Watson of the Tech Police Department.

PHOTO BY DUNCAN STANLEY/The Daily Toreador

CONSTRUCTION WORKERS PLACE bricks on the side of the Bayer Plant Sciences building on Wednesday. Upon completion, the new addition to the building will add 21,122 square feet of new construction.

Allegations↵

ing the school year, according cials in the Graduate School and the Office of the Provost. to the policy.

Conover said he spoke with For graduate students, the CONTINUED FROM PAGE 1 college processes the appeal Mark Sheridan, dean of the Processing formal grade ap- then forwards it to the Gradu- Graduate School, who told him peals falls to the responsibility of ate School dean, who makes the College of Business dean, the college that administers the the final decision on the grade Lance Nail, signed the forms course, according to the policy. administered. where the instructor is supposed The student can make an Conover said the students to sign. No reasons were listed on official grade appeal to the spoke with the forms as office of the dean in the col- him but the to why the To read the university lege, according to the policy. rest of the grades were A copy of the appeal is sent to procedures operating procedures for changed. the student, the instructor who were not folThe Daigrade appeals, visit administered the grade and the lowed, to his ly Toreador chairperson of the department, knowledge. www.dailytoreador.com. a t t e m p t e d division or area involved. to contact “As far A grade appeals board, as I know, Sheridan, which includes a voting chair- there was no committee ap- but a phone call was not reperson, two additional faculty pointed. Nobody asked me for turned before deadline. members and two students, a statement,” Conover said.

The DT contacted Trevor is appointed by the dean to “Nobody told me the grade was Bell, communications manager consider all appeals filed dur- being changed until I looked it of the business college, who said up on the transcripts and saw the college officials are not at liberty to speak about the allegations. grades were different.”

Provost Lawrence Schovanec Conover, who was in charge of the MBA program from about is forming an advisory commit2000-2012, said the instructor of tee, Michael Farmer, president the course must sign a form to of the Tech Faculty Senate, said.

“Guided by university operatinitiate a change in grade.

Once Conover realized grades ing policy, we have initiated a were changed without his knowl- review of these grade changes,” edge, he said he spoke with offi- Schovanec said in a statement.

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The committee will allow Tech to figure out accurate information, Farmer said.

Nail transferred Conover to the math department in the College of Arts and Sciences after the allegations were made, Conover said.

If the advisory committee finds the allegations to be true, Conover said Nail, along with other officials in the College of Business and the Graduate School, should have their administrative responsibilities removed.

Conover looks forward to his future with the math department, he said, but he did not expect his time within the business college to end at this time.

“It was humiliating. It was humiliating and a big surprise,” Conover said. “I had no inkling this was going to happen. I put in 37 years trying to build up a great program and then all of a sudden behind my back, they’re trying to sneak me out of the back door under the pretense of bad teaching, which there’s no evidence to support their claims of bad teaching.”

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WEST PALM BEACH, Fla. (AP) — Mustering hope for a “best-case scenario” in the face of countless unknowns, search crews braced for a seventh day and night at sea Thursday in the hunt for two teenagers missing from their capsized boat.

The Coast Guard, which is leading the rescue mission, says it wouldn’t continue searching if it didn’t believe the boys could still be alive. Much remains unknown, including whether the teens are wearing life jackets, might have a cooler or some other object to cling to, or have drinking water or food. Chief Petty Officer Ryan Doss said its decision errs on the side of the “best-case scenario” while balancing the limits on human survival.

The Coast Guard says it has plans in place for its crews to remain out throughout Thursday overnight into Friday. Officials have not yet said whether it will continue beyond that.

The decision will be based on whether clues surface, marine and weather conditions and, most importantly, whether they believe the boys could still be alive.

The Coast Guard doesn’t mobilize to retrieve bodies, so if their hope is totally lost, a search is suspended. “At the end of the day, it’s all based on the possibility of survival,” Doss said.

The Jupiter Police Department released the 911 call placed by Perry’s stepfather Nick Norniloff, who reported the boys missing at 4:23 p.m. Friday, triggering the Coast Guard’s search. In a calm voice, Korniloff said the 14-yearold boys hadn’t been heard from since about 11:30 a.m. and said calls to a cellphone went unanswered. “Usually he checks in and he’s told to check in on a regular basis,” the stepfather said.

The dispatcher replied, “And you know we had a storm before, too?” Korniloff said the boys went offshore, outside the bounds of their expected trip, though it’s not clear how he knows this.

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JULY 31, 2015

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Ranching Heritage Center opens Western literature exhibit

By SHASHIDHAR SASTRY Staff Writer

The National Ranching Heritage Center at Texas Tech opened a Western literature exhibit late last month. The exhibit features a rich collection of Western literary works by a number of notable authors from the 19th and 20th centuries.

The exhibit, titled “Writers of the Purple Sage,” is a word play on Zane Grey’s famous novel “Riders of the Purple Sage.”

Writers of the Purple Sage exhibit features western literary works ranging all the way from the 19th century dime novels to the Dark Tower series by Stephen King. It also contains works by Louis L’Amour, Larry McMurtry, Max Evans and others.

“The exhibit really runs the gamut. It covers a pretty wide range of writers and, I guess you could say, spins on western literature,” Robert Tidwell, curator of historic collections at the NRHC, said.

This exhibit features fictional and non-fictional works by writers who either focused entirely on western genre or ventured into western literature at some point in their career, Tidwell said.

The majority of the books in the exhibit are from the 1870s to the mid-20th century period, with a few books from the preCivil War and the late 20th

PHOTOS BY JAY CRAIN/The Daily Toreador

LEFT: “THE CATTLE Industry of Texas” is one of many books that are part of the Writers of the Purple Sage exhibit at the National Ranching Heritage Center. The exhibit includes other books of western literature by notable authors of the 19th and 20th centuries. RIGHT: THE NATIONAL Ranching Heritage Center’s exhibit of Writers of the Purple Sage includes includes an array of books of western literature by notable authors including Louis L’Amour and Larry McMurtry.

century eras, he said.

“In terms of both subject matter and the authors, we are covering at least 100 years of time span here,” Tidwell said.

Most books in the exhibit are selected pieces from the library at the NRHC, but some items are on loan from local collectors, Tidwell said. After the exhibit is closed, the public will have access to the books from the NRHC library.

Although the literature related to the American West is just as di-

verse as any other genre, it is often perceived as largely monolithic, Tidwell said.

“The literature of the American West, whether it’s fiction, non-fiction, is not as monolithic as some people think. It’s not just cowboys and the old west and gunslingers and everything,” he said.

Several of these books have inspired films, TV shows and radio programs and have had a significant influence on modern pop culture, Tidwell said.

“The Shootist,” “The Rounders” and “True Grit,” not to mention a number of other John Wayne films, are all examples of Western novels later adapted to the screen, according to the IMDb website.

Many of these films became some of the best-loved movies in American pop culture, Tidwell said.

“What (the visitors) should get from (this exhibit) is that the literature of the American West has actually helped shape a lot of our

Football↵

The group of players who entertained the children were headlined by freshman defensive tackle Breiden Fehoko, senior linebacker Micah Awe and senior offensive lineman Le’Raven Clark.

Also in attendance was newly introduced Ronald McDonald House therapy dog, Jax. Awe said giving back to the community of Lubbock is something he is truly passionate about.

“We met a kid named Kyle two weeks ago. He’s been here for about a month and he hasn’t ate since last month, four weeks straight,” he said. “It’s crazy ‘cause we couldn’t go two hours without eating as football players. What he is going through is a lot harder than what we go through.

After this he’s not saying I’m going to go play football, he’s probably never going to play football again in his life.

So to (interact) with these little kids is just showing them hope.”

The players and coaches signed autographs, played games, passed

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PHOTO BY JAY CRAIN/The Daily Toreador

TEXAS TECH WIDE receiver Dylan Cantrell signs a hat for a child at Covenant Women and Children’s Hospital on Monday. The Ronald McDonald House hosted a party for Cantrell and other football players and coaches to enjoy snacks, play board games and sign autographs for kids.

out toys and helped the children and families try on Tech football equipment and take pictures wearing it.

Awe said charity events remind him and his teammates how many

Police say the prostitute was attacked by 45-year-old Neal Falls on July 18 and she grabbed his gun and fatally shot him as he choked her. Police found axes, knives, handcuffs and a shovel in Falls’ car.

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people want to see the football team have success.

“Really the better we do, the better the city and the better everyone does. We want to do well because it

Charleston Police Lt. Steve Cooper says authorities in Nevada, Illinois, Kentucky, Ohio, New York, Texas, Oregon and California are comparing similar cases, some involving dead or

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ing out of planes was safer than getting out of bed?”

He also gave thanks “for your kind get-well messages.”

The nation’s 41st president survived bailing out of his torpedo bomber when it was shot down in World War II and has gone skydiving several times since then, including on his 90th birthday.

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CHARLESTON, W.Va. (AP) — Authorities say police in at least eight states are investigating unsolved cases that may be linked to an Oregon man who was recently killed by an escort in West Virginia.

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KENNEBUNKPORT, Maine (AP) — Former President George H.W. Bush is showing he has a sense of humor about a spill that fractured a bone in his neck.

The 91-year-old tweeted a smiling photo showing him in a neck brace and giving two thumbs up Thursday. He told his followers, “Who knew jump-

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quite some time,” he said.

The ideas of independence, strength, self-reliance and courage are deeply ingrained in the western literature, Scott White, director of collections, exhibits and research at the NRHC, said.

“Western literature is American literature, and is not something borrowed from Europe or anywhere else. It is similar to Jazz — it was created in this country and has flourished in this country,” he said.

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CONTINUED FROM PAGE 1

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cultural identity,” he said.

Visitors to the NRHC can also visit some of the other exhibits on display — lever-action rifles exhibit, an exhibit of significant saddles and one of recent donations to the NRHC. The NRHC plans to keep the exhibit open for at least a year, Tidwell said.

“This exhibit has actually been in development and planning for a number of years. So now that it’s open, we plan to keep it open for

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missing prostitutes.

Cooper says authorities in at least 20 states had stopped Falls and checked his license plate or Social Security number, but he has no history of major crimes.

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FURNISHED ROOM FOR RENT!

$500/month for 12 month. Prefer a male graduate or post graduate student. Very nice fully furnished room. Cable, internet, full kitchen, W/D, in Tech Terrace along trolley route, driveway parking, security system, lawn kept.

Call (936) 443-1434 or email danfgates@gmail.com

UNFURNISHED

1806 AVE X, newly remodeled, 2 bed, spacious, hardwood floors, washer dryer, dishwasher, fenced yard, garage and carport, very close to Tech, $850. Call (806) 252-6883 1BEDROOM-$495 2bedroom-$750 3bedroom-$1200 4bedroom-$1400 Homes-close to Tech.Available for preleasing.June&August move-ins.No dogs Owner/Realtor SheriGallo@gmail.com 2218-15 Rear, 1 bed, 1 bath, washer dryer, close to Tech, $450. Call (806) 252-6883 2314-18, 1 bed, 1 bath, hardwood floors, very close to Tech. $400. Call (806) 252-6883.

$1650. PROBABLY the nicest you will find. 3303 46th. Quality 3/2/2. 2700 square feet. Lawn kept, water paid. Available August 14th. 806-7657182.

2314-18, 3 bed, 2 bath, two story, washer dryer, hardwood floors, very close to Tech, $1200. Call (806) 252-6883

$475. BILLS paid. 1 block to Tech. Nice 2 room apartment. 2313 13th rear. Quiet. Spotless. Lawn kept. No pets. $300 deposit. 806 765 7182.

2320-18, 2 bed, 2 bath, spacious, hardwood floors, washer dryer, very close to Tech. $800.

Call (806) 252-6883.

2322-18TH, 2 bed 2 bath, spacious, hardwood floors, central heat/air, washer, dryer, fenced yard, storage shed, carport, very close to Tech, $850. Call (806) 252-6883

For the fastest and easiest service, place and pay for your ad online! Click on the “Classifieds” link on our Web site to get started!

E-mail: dawn.zuerker@ttu.edu Remember to include a contact number!

Phone: 806.742.3384

Call us to place your ad by credit card.

Fax: 806.742.2434

Call and confirm pricing and payment.

UNFURNISHED

3 BEDROOM HOUSES: 2201 28th & 2104 29th; 2 BEDROOM HOUSES: 3309 25th, 2223 27th, 2215 23rd & 2006 29th. All available end of July and include washer/dryers. For more info call Century 21 @ 806-793-8111.

BEAUTIFUL 2-2-2 5809 2nd. Easy access to TTU on 4th street. New granite, lighting, paint, and flooring. $1085 rent and $1085 deposit.

Kathy 806 787-3600.

CLOSE TO CAMPUS

We have some wonderful 1,2,3 bedroom homes in quiet residential areas. Walking distance. Nice appliances. Lovely decor and yards. Most properties accept pets. Short leases considered. Come by 4211 34th or call Ann or BJ 806-795-2011.

HOUSE FOR RENT

3405 - 35th Street - Close to Tech; 2 bedrooms, 1 bath, 1 car garage, fenced backyard, fireplace, central - H/C. $850/month + bills. $500 deposit.

Call 806-891-9915.

QUIET COMMUNITY

1 bedrooms starting at $525 2 bedrooms starting at $625 PRELEASING NOW FREE cable TV NEW Fitness Center SUPER SIZE pool GREAT location Call: 806-748-1371 text: 806-224-4216

UNFURNISHED

RENT HOUSE 2 bedroom, 1 bath. Washer/Dryer, Fridge, Stove, Central H/AC. No pets. $690.

792-5347.

SUBLET: 1 Bedroom, house on 27th street, shared bath. $465/month, August 1, 2015. Call Debbie 512-773-4548.

FOR SALE

HOUSE FOR SALE

3/2/2 convenient to Marsha Sharp Fwy 7302 60th $149,500 King Realty-Brandy Plunkett 806-438-0014

MATTRESS SALE

Mattress, Furniture. Student discounts. 5127 34th Street (34th & Slide). 785-7253.

SERVICES

ALLAMERICANSTORAGE.COM

Rent online 24/7. 24/7 Rental station. Clean.

5839-49th 792-6464.

EZ DEFENSIVE DRIVING.

New Location RIVER SMITHS Free Food Included :) Cell 781-2931. More Information www.LubbockClass.com

4

NEWS

JULY 31, 2015

WWW.DAILYTOREADOR.COM

College of Media, Communication trip hints at new study abroad program

By MICHAEL CANTU Staff Writer

Dabbing his foot into the water of a potential study abroad program, David Perlmutter, dean of the College of Media and Communication, taught a course earlier this month at the Universidad Panamericana in Guadalajara, Mexico.

Ranked as one of the top 50 schools in Mexico, according to the Webometrics ranking of world universities, Universidad Panamericana is an elite private-Catholic university. As one of the technological hubs of the country, the university is also home to strong engineering, business and communications programs.

“They’re very interested in engagement with the United States,” Perlmutter said. “A lot of students I met had relatives in the United States or had spent time in the United States.”

Through this, Perlmutter hopes integrating students from different countries will make them more flexible and adaptive to situations stemming from working with international companies, he said. In the current climate where most companies are international, the more experience a student gets early on, the better prepared he or she will be for working in and around such integrated people.

Teaching for two weeks at the university, Perlmutter taught thoroughly on the topic of branding.

Pointing out the shift in the corporate definition of branding, the main goal of the class was to teach the stu-

dents about the personal brand of an audience or demographic, he said.

Using the fast-food chain Chipotle as an example, he pointed out its style of fitting the younger customer demographic it was targeting, instead of the customers fitting into its brand.

“And that was exactly the way (the students) thought about everything down there,” Perlmutter said. “Because college students in (Universidad Panamericana) are the same as college students at Texas Tech — they’re using the same iPhone, they’re wearing the same clothes, the music is actually not that different and they’re aware of the same things in popular culture.”

Talking in depth about situations such as culture and stereotypes, he said there was a confirmation of what he considered a global brand because of local differences and global similarities. Noting the amount of blending involved in the corporate market of that particular area of Guadalajara, he pointed out the integration of American companies with Mexican companies.

With a strong social media presence, the personal brand is something many students have and take pride in, he said. That being said, he also tried to make the students more aware as to the structure of their brand and how to sustain it — making sure the social media presence is always free of any blemishes.

“You should know what people are posting on Instagram, or somebody is tweeting and mentioning you,” he said. “You should know

PHOTO COURTESY OF JACOB COPPLE

ASSISTANT PROFESSOR REBECCA Ortiz guest lectures at the Universidad Panamericana in Guadalajara, Mexico. Members of the College of Media and Communication taught classes to students at the university during the summer.

that, just like a company should know that.”

Bringing along three faculty members from the College of Media

and Communication as guest speakers for the course, Perlmutter tried to choose people who had a great understanding of branding and a passion to travel to Mexico, he said.

Taking the subject of branding in the digital age, Lisa Low, assistant professor of practice in public relations, talked about the perils and advantages of social media, she said.

Initially being approach by Perlmutter to take the entire course load by herself, the team of professors replanned the trip to showcase more of Tech’s expertise on the subject. “(Perlmutter) had originally approached me about possibly teaching the entire semester myself,” she said, “and it kind of evolved, because I had already committed to some other things, so it evolved to us ‘team teaching’ it.”

In the experience of teaching and learning in Guadalajara, the advantage of a student taking a course in Mexico is one that would be beneficial, she said. With rich history, culture and food, Low said not only will there be a great opportunity to immerse oneself in the culture, but to also add more language skills.

“The other thing that no one is aware of, I don’t think, is it’s like a Silicon Valley,” she said.

“Many, many tech companies are going in there because the cost of living is low and that’s really a great opportunity.”

But aside from teaching and getting to know students of the Universidad Panamericana, the real goal was to try and increase the study abroad program to create more engagement with other countries and

international projects, Perlmutter said. Currently putting the plans together for an official study abroad program in Guadalajara, Perlmutter said his goal is to have this regularly available within the next two years.

Interest levels need to be taken into consideration with projects such as these, but being a relatively close destination and easy reach is something that can be appealing to some students, Low said.

“My hope is that within four or five years we would have six or seven regular study abroads, but to very different parts of the world with very different experiences,” Perlmutter said. “That way students could have a choice in the kids of places they could go, and maybe even go to more than one.”

Mall↵

program, including a text concierge service in which shoppers can text for help, directions and questions.

The mall has also recently implemented a free Wi-Fi service.

Knox said renovated mall court areas will feature some great seating areas, and guests will soon be able to enjoy their time with the Wi-Fi and new charging stations the mall will implement.

The mall has also recently debuted a smartphone app called South Plains Mall, which is available on both the Apple and Android app stores. Knox said shoppers could use this app to browse and find stores, as well as see sales and events, remember their parking spot and send a text to guest services.

Haley Schneider, a civil engi-

neering graduate student from Lubbock, said the mall is widely used

by Texas Tech students. According to the mall website, the mall is the largest of its kind in a 100-mile radius of Lubbock, making it one of the most dominant shopping centers in the region.

“I would say everyone I know has been to the mall at least once,” Schneider said.

Knox said Tech students are one of the mall’s key demographics, and that as tax-free weekend starts on Aug. 8, the mall staff is excited for Tech students to come back and see the mall’s new improvements.

For more updates and information on the mall’s renovations, students can see frequent updates at the mall’s website.

CONTINUED FROM PAGE 1

FOR RELEASE JULY 29, 2015

Los Angeles Daily Puzzle FORTimes RELEASE JULYCrossword 31, 2015 Edited by Rich Norris and Joyce Lewis

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A safe place to bring concerns and find solutions.

“The bird that would soar above the plain of tradition and prejudice must have strong wings.”

~Kate Chopin

232 E SUB • 806.742.SAFE • www.safeplace.ttu.edu

The biggest change shoppers will soon see will be the renovated court areas and hallways, Knox said.

In addition to the floor and ceiling renovations, South Plains Mall has several new services to assist customers, she said. The mall has implemented a new guest services

➤➤@MichaelCantuDT

➤➤@DailyToreador

Phillies trade Hamels to Rangers PHILADELPHIA (AP) — After years of trade speculation, Cole Hamels’ time in Philadelphia is ending.

Two people familiar with the deal say the Phillies have agreed to trade the ace left-hander to the Texas Rangers for a package of prospects.

Both people spoke to The Associated Press late Wednesday night on condition of anonymity because the trade had not been finalized. Hamels has a limited no-trade clause but does not have to approve a deal to the Rangers.

Hamels would become the first pitcher in major league history traded during a season immediately after throwing a no-hitter — he no-hit the Chicago Cubs on Saturday at Wrigley Field.

“He’s definitely a great pitcher,” Rangers first baseman Mitch Moreland said after Texas beat the New York Yankees 5-2 Wednesday. “Obviously watched the no-hitter the other day, pretty impressive. He’s got a long track record of great success. It will be huge for us.”

The 2008 World Series MVP was an integral part of the greatest run in franchise history when the Phillies won five straight NL East titles, two pennants and one World Series from 2007-11.

“He’s been here a long time, but that’s baseball,” Phillies catcher Carlos Ruiz said following an 8-2 loss

at Toronto. “Definitely it’s sad when you’re around one of your teammates for a long time and then they have to go away.”

The rebuilding Phillies, a big league-worst 38-64, traded All-Star closer Jonathan Papelbon to Washington on Tuesday. Both players made it clear they wanted to play for contenders.

Texas is seven games behind AL West-leading Houston and four games behind Minnesota for the AL’s second wild-card spot.

There was thought the Phillies might wait to move Hamels in the offseason after recently hired executive Andy MacPhail officially replaces Pat Gillick, but general manager Ruben Amaro Jr. pulled the trigger with MacPhail’s input.

Hamels was 114-90 with a 3.30 ERA in 10 seasons in Philadelphia.

He went 7-4 with a 3.09 ERA in 13 postseason starts and also earned MVP honors in the ‘08 NLCS. Hamels has three years remaining in a $144 million, six-year contract, a deal that includes a club option for 2019. He’s owed $22.5 million per year through 2018 with a club option for 2019 at $20 million or a $6 million buyout. His option becomes guaranteed at $24 million if he throws 400 innings or more in 2017-18, including at least 200 in 2018, and isn’t on the disabled list at end of 2018 with left shoulder or elbow injury.