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Daily Toreador The

TUESDAY, MARCH 5, 2013 VOLUME 87 ■ ISSUE 103

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Serving the Texas Tech University community since 1925

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King’s Speech

PHOTO ILLUSTRATION BY BRAD TOLLEFSON/The Daily Toreador

AT 33 YEARS OLD, Texas Tech football coach Kliff Kingsbury is the youngest coach of any BCS conference team. His youth, Kingsbury said, is advantageous in relating to his players as well as recruits.

Kingsbury: The time to win is now By ZACH DISCHIANO SPORTS EDITOR

The Red Raider football team may find its silver lining in 2013, but it’ll do so without a playbook. Newly appointed Texas Tech football coach Kliff Kingsbury doesn’t give his offense a set of plays to take home. “We don’t have a playbook,” the former Tech quarterback said. “We do our installs on the board. ” The unique offensive style Kingsbury uses dates back to the turn of the century, when Mike Leach was calling the shots and Kingsbury was shattering school records. After spending two years at Houston behind a high-octane passing offense and then one year at Texas A&M and an SEC-best rushing offense, Kingsbury has established himself as one of the most efficient and versatile offensive minds in the game.

Legislature’s ‘budget tricks’ targeted under bills AUSTIN (AP) — Accounting loopholes the Texas Legislature has long used to balance the state budget would be tightened under two key proposals filed by House Republicans.

OPINIONS, Pg. 4

Reynolds: US overdue for election reform

INDEX Classifieds................7 Crossword......................6 Opinions.....................4 L a Vi d a . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Sports........................7 Sudoku.........................2 EDITORIAL: 806-742-3393

“We take a lot of pride in adapting to the personnel, so once we get out there this spring, see what we have, we can kind of evolve our offense around that and go from there,” Kingsbury said. “But I could care less if we threw it every play or ran it every play, as long as we score points and make first downs. ” Kingsbury’s coaching style was the foundation of A&M quarterback Johnny Manziel’s success. While Kingsbury was at the head of the Aggie offense, Manziel accounted for an SEC single-season record of 5,116 yards. The freshman Heisman Trophy winner broke former Auburn quarterback Cam Newton’s 2010 record of 4,327 yards in two fewer games — not to mention, Manziel sat out a total of nine full quarters during blowout wins. Kingsbury said he initially did not expect Manziel to play at such a high level until he saw him in practice. “I thought he’d be good, but I didn’t know how good until we got him out there in live action

when people were trying to tackle him and nobody could tackle him,” he said. “Then we knew we had something special.” Despite the success he had with a rising power in the SEC, Kingsbury said he did not have trouble leaving the Aggies for a team who had a less-thanstellar season. Instead, the relationships with the other coaches and players made it difficult for him to depart. “I don’t worry about that,” he said about leaving a top-tier team, “but just the relationships you build with the players, you know — those kids, they bought in to us and what we were selling and really played their butts off for an entire year. It was hard to leave the relationships behind, but I’m very proud of that group and I’ll be pulling for them every week.” The relationships with the players and coaches are the reason he got into coaching, Kingsbury said. “That’s my favorite part about it,” he said. “I’m not married, I don’t have a family, so this is kind of my family up here, so that’s the best part to me.” Kingsbury was with a different family two months ago when the Tech head coaching job

opened up. “I was in New York for that Heisman presentation and I got the call, and I pretty much just spent the rest of the day in my hotel just answering calls — yeah, it was brutal,” he said, laughing. When he heard about the Tech coaching position opening, Kingsbury said he was not expecting a call, despite his successful season behind the high-powered A&M offense. “I didn’t really know,” he said, “and I knew as soon as it happened, a bunch of my friends were calling and texting and things of that nature, but I didn’t know what direction (Tech) wanted to go in, where they were headed with that. But when I got the call, I was ecstatic about the opportunity to come back here and coach where I played.” Kingsbury played 43 games for the Red Raiders as quarterback, completing 65 percent of his passes for 12,429 yards with 95 touchdowns and 40 interceptions. At the time of his graduation, the San Antonio native had broken 39 school records, 16 Big 12 records and 17 NCAA records, according to the Tech website. Kingsbury said his experience playing college

football will help him relate to the players. “I think you can speak their language a little bit more, and you’re not far removed from being in their shoes, and so I think that goes a long way when you’re talking to the players,” he said. Entering his first season as a head coach, Kingsbury is 33 years old — the second-youngest head coach in the Football Bowl Subdivision, and the youngest of any BCS conference. He said his youth is not necessarily a disadvantage, but rather a positive trait, especially in recruiting. “I see it as a positive all the way around,” he said. “Having played, and played at this actual university, you can relate to the players. You have some street cred when you talk about playing and things you’ve done. So to me, it’s all positive.” With signing day in early February, Kingsbury and his staff had little time to reach out to recruits. The coaching staff had just more than a month to sign as many suitable players as it could, and managed to bring in 23 student-athletes during the limited amount of time. KINGSBURY continued on Page 8 ➤➤

SGA disqualifies candidate, finds need for re-election By MATT DOTRAY STAFF WRITER

The Student Government Association Supreme Court will hear the case of Cotton v. Stovall on Thursday, and has prohibited students who are running for executive positions in the re-election from campaigning until Sunday. SGA will have a re-election after its Election Commission heard complaints against Raiders United, stating that the bloc violated five sections of the election code. The candidates of Raiders United won each seat in the executive branch they cam-

paigned for. The candidates are Luke Cotton, who ran for president, Jill Berger for internal vice president and Logan Dickenson for executive vice president. In a news release, DICKENSON the Election Commission stated two of the complaints against Raiders United — the violations of Sections 6.08 and 7.31 of the election code — were valid.

Cotton and Berger will run for re-election while Dickenson will not. According to the SGA Election Code, Section 6.08 states spamming in any circumstance is not allowed. Brad Schniers, the chairman of the Election Commission, said members of the commission decided the candidates of Raiders United sent a mass email to residents of University Fountains with the intention of getting them to vote. In an email obtained by a University Fountains resident, it states, “One of our residents, Jill Berger, is running for Internal Vice President in the Student Government Elections today.

We think it is very important that everyone vote in this election and support Jill Berger and her team.” The Election Commission deemed the email violated the code as spam, Schniers said. Luke Cotton, a candidate running for president within Raiders United, said in a statement he does not think this was a case of spamming. Raiders United was more concerned about increasing the percentage of students voting, he said in the statement, regardless of whom they voted for. SGA continued on Page 2 ➤➤

Reaching Audiences gives insight on Hispanic media research By RAECHEL DAVIS STAFF WRITER

The College of Media and Communication began hosting a series of events focused on Hispanic media, advertising and market research Monday. The Reaching Audiences program is a two-day collaboration of panels and discussions of experts discussing research in Hispanic-oriented media, according to a College of Media and Communication news release. Students, faculty and staff are encouraged to

ADVERTISING: 806-742-3384

participate by attending events and following discussions on social media with the Twitter hashtag #ReachingAudiences, according to the release. “Social Media is a very intricate part of what we do,” said Christy Matrinez-Garcia, publisher of Latino Lubbock Magazine. “It’s a supplement to our efforts.” Agencies have the opportunity to use social media to reach out to audiences, Martinez-Garcia said. “You have to diversify your marketing and advertising all of the time,” she said.

BUSINESS: 806-742-3388

The event, according to the release, was sponsored by Institute for Hispanic and International Communication and the Center for Communication Research. “We are bringing together experts in research and Hispanic-oriented media to talk about how those two areas articulate with each other,” said Kent Wilkinson, director of the Institute for Hispanic and International Communication and regents professor. “ And also, to talk about the possibilities of more understanding and collaboration between academic researchers and

FAX: 806-742-2434

industry researchers.” The discussions focus on current topics that can give students insight into what is happening in the market, he said. “The Hispanic market is growing very quickly,” Wilkinson said. “There is a big emphasis on research now, a lot of data available from these technologies and how to interpret and make sense of that data is a really important skill that is going to be very marketable for students.”

CIRCULATION: 806-742-3388

MEDIA continued on Page 2 ➤➤

EMAIL: news@dailytoreador.com


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