Top Stock Magazine September 2016

Five things to do right now to promote your next sale Building relationships in the age of social media

ISSUE 6 SEPT 2016

&

next generation

Raising the

of Juniors

THERE IS ONLY ONE

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WORDS FROM THE

September is here already – and with it, a new edition of Top Stock. As we speed towards the fall show season, we have tried our best to document an exciting and competitive summer in the ring.

This summer saw a few exciting developments at Top Stock as well. Chief among these, we participated in the 12th Livestock Publications Council awards competition and were thrilled to bring home seven awards including Best Non-Association Publication, Best Single Article Layout & Design, Best Cover, Best Published Editorial Photography and Best Feature Human Interest story. This is a credit to our amazing team and especially to our writer, Piper Whelan, for capturing our industry’s stories through compelling narrative. Though our first priority will always be connecting buyers and sellers, this industry recognition in our very first year has us looking forward with enthusiasm.

With the threat of a postal strike looming over our July issue, we were forced to get innovative with our distribution channels (necessity really is the mother of invention).

We were pleased to work with many of the junior breed association boards to have Top Stock distributed in their exhibitor packages – special thanks to the volunteers who contacted us to take advantage of this offer. This worked so well that we are continuing a similar program through fall: Any shows or 4-H clubs that would like to receive complimentary copies of Top Stock for their event or organizational meeting can simply send us their address and the number of issues they would like, and we will supply them.

In the spirit of continued growth, we are pleased to welcome Meghan Hoffman of Effingham, Kansas to our sales team. She distributed some of our July issue south of the border and will continue to do so throughout the fall. We would encourage our American friends to contact Meghan at 913.370.3945 or mags_gk@yahoo.com to make Top Stock a part of your cohesive marketing strategy.

Speaking of marketing, we are featuring a story this issue that I particularly like because it exemplifies what our junior show ring can produce – the very talented Crystal Blin grew up on the Canadian junior show circuit and in turn, is leaving her mark on junior exhibitors throughout the US. She offers valuable insight on marketing opportunities in the age of social media on page 22.

Our profile once again highlights the judges of the fast-growing Young Ranchmen’s show in Swift Current. This year, Dusty and Sara Howell will take to the ring to sort the cattle there, but with all three of their kids already familiar faces in the show ring, what we really wanted to know was how they encouraged their kids to hit the tanbark with such evident passion. Read their story on page 64.

As we gear up for the fall sales season, we would like to remind our readership that the deadline for the late fall issue is September 25. This issue will be dispersed at Edmonton’s Farmfair, the Royal Winter Fair in Toronto, and Canadian Western Agribition in Regina. As our most widely distributed issue of the year, this is a great way to promote your fall and winter purebred sales. As we do not do a December edition, this is also your last opportunity to advertise your January bull sales in Top Stock.

We are looking forward to seeing you throughout the fall – Be sure to say hi if you see us on the fall show road and grab your copy of the magazine!

– Katie Songer, Editor 06

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

FEATURES SEPTEMBER 2016

Building Relationships in the age of social media

22

Agriculture communications professional Crystal Blin talks on the opportunities introduced by developing an online presence.

18

IN THIS 18

ISSUE

65

65

Five Things to do RIGHT NOW to promote your next sale

Judge Profile The Howells discuss raising the next generation of Juniors

Top Stock Magazine is published four times per year. A one year subscription costs $10.00 per year ($10.50 with GST) in Canada, $40.00 per year in the USA. Top Stock magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/ or inaccuracies whatsoever in the advertisement and editorial content published by Top Stock and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the writer or persons interviewed and not Top Stock magazine. Top Stock does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to Top Stock.

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

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SEPTEMBER 2016

CROSS-CANADA COVERAGE

On the Cover Baxter Blair (top) and Tommy Glover compete at the 2016 Junior Steer Classic. Photos by ShowChampions.

©© Christine Boake Photography

SHOW INDEX 31 32 36 38 39 40 42 44 46

DEPARTMENTS

ON Western Beef Invitational Summer Synergy Canadian Charolais Youth Show Colonial Days OJHA Beef-A-Rama OYCSA Trillium Classic Junior Steer Classic YCSA National Classic MRPM Countryfest

47 48 50 52 54 55 56 58 60

Canadian Jr Shorthorn Shootout Westerner Days Canadian Jr Angus Showdown Candian Jr Limousin Impact SJHA Beef-A-Rama Manitoba Youth Round-up Prince Albert Exhibition Wildrose Classic Canadian JR Hereford Bonanza

UPCOMING ISSUES Issue Late Fall Spring A.I.

Ad Deadline

Published

Sept 25

Nov 1

February 1

March 4

ADVERTISING RATES Frequency Double Page Spread

1x 2x

3x 4x

DESIGN RATES* Rate: $40/hr

1200

1175

1150

1125

250

Full Page

650

625

600

575

175

Mid-Summer To Be Announced

Half Double Page Spread

650

625

600

575

175

Early Fall To Be Announced

Half Vertical

350

325

300

275

85

*Please contact for camera-ready ad deadlines

Half Horizontal

350

325

300

275

85

Quarter

250 225 200 175

50

Eighth

150 125 100 75

30

Ads paid prior to press date receive 5% discount off the listed price. Back cover, inside back cover, inside front cover, and other position pages are priced upon request.

08

06 WORDS FROM THE EDITOR 10 CONTRIBUTORS 14 JUNIOR NEWSMAKERS 31 SHOW RESULTS 78 UPCOMING EVENTS 80 ADVERTISERS INDEX

All ads are full color. 5% GST not included. *Design rates when you run your ad in Top Stock.

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

www.facebook.com/topstockmagazine

M A G A Z I N E SEPTEMBER 2016

ISSUE 6 Editor-in-Chief

Advertising Representatives

Katie Songer

Katie Songer Canada and USA info@topstockmagazine.com 587.802.3110

Creative/Art Director Katie Songer

Contributing Photographers American Hereford Association Barn Girls Photography Andrea Bertholet Christine Boake Photography Charolais Banner / Helge By Crystal Cattle JoAnna Herbert Legacy Livestock Imaging Linde Livestock Photography Melissa McRae Lindsay Mitchell Amy Miller Scott Matthews Rob O'Connor Grant Rolston Photography Ltd. ShowChampions Suzanne Spady Simmental Country SureChamp Vintage Studios » Jenna Donnelly Claude & Adele Wasden Wren Bird Photography

Contributing Writers Piper Whelan Rachel Cutrer/Ranch House Designs

Subscription Services Subscribe to Top Stock magazine for only $10/year (+$0.50/GST) in Canada

Sarah Buchanan Canada sbuchanan@gold-bar.com 519.546.3352 Tracy Kimmel Canada btkimmel@shaw.ca phone 780.875.2089 Meghan Kimmel USA mags_gk@yahoo.com phone 913.370.3945

Publication Schedule Top Stock is published four times per year in full color.

All rights reserved No part of Top Stock magazine may be reproduced or transmitted in any form without the expressed written consent of the publisher.

The publisher reserves the right to accept or reject any editorial or advertising material.

Office Top Stock Magazine 157B Bowman Circle Sylvan Lake, Alberta T4S 0H4 phone: 587.802.3110 info@topstockmagazine.com www.topstockmagazine.com

Got Talent?

Interested in writing, photographing or designing for Top Stock?

We are looking for you! Contact us at info@topstockmagazine.com

©© copyright 2016 Top Stock Magazine

MEET THE TOP STOCK TEAM

CONTRIBUTING WRITER Piper Whelan is a writer and editor from Irricana, Alberta. Raised on her family’s MaineAnjou ranch, she competed in junior shows and 4-H. After graduating from the University of Alberta, she studied at the University of King’s College School of Journalism. Her work

Katie Songer

Editor-in-chief Creative Direction 010

Sarah Buchanan Canada Ad Sales

Tracy Kimmel Canada Ad Sales

Meghan Hoffman USA Ad Sales

Piper Whelan

Contributing Writer

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

has appeared in Atlantic Beef & Sheep, Western Horse Review, and various breed publications.

Send your junior news or letters to the editor to info@topstockmagazine.com.

M A G A Z I N E JUNIOR NEWS + NEWSMAKERS

New CJLA Board of Directors Elected The Canadian Junior Limousin Association (CJLA) 2016 Board of Directors were elected during the CJLA Annual General Meeting at the CJLA Impact Show in Lloydminster, AB at the end of the July. Back row (l to r): Jackie Wismer, ON; Cheyenne Porter, AB; Nicole Bielecki, SK; Brittany Hirschfeld, SK; Carolyn Darling, ON. Front row (l to r): Angus Smyth, MB; Curtis Bielecki, SK; William Cooper, NS; Connor Rodger, ON. Missing from photo: Samantha Kennedy, ON.

Nineth Annual Manitoba Youth Round-up was an unbelievable educational weekend Forty nine enthusiastic Manitoba and Saskatchewan Junior Cattle Producers attended the 9th annual Manitoba Youth Beef Roundup July 29 – 31, 2016 in Neepawa, Manitoba. Excitement in the cattle industry brought out a top notch group of interested cattle producers and 91 head of cattle.

Where else can you attend an event with 49 junior members all working together as teams and in individual competitions, to learn the skills needed in the livestock industry? This is not just a cattle show – it is all around event to promote and educate youth to continue on in the livestock industry.

Our event would not happen without the dedicated sponsors who have stood behind this junior all-breeds show and helped to make it a success. The weekend started off with a clipping and grooming workshop put on by the Roundup weekend mentors, Laura Horner and Jake Rawluk. Juniors learned the importance of proper hair care and blowing procedures. After supper, the Ag Challenge was

Deadline for Australian CJLA Exchange approaching on October 31 Brandon Hertz and Braeden Weppler are thoroughly enjoying their month in Australia on the Australian/Canadian Limousin Youth Exchange. The Canadian Junior Limousin Association will once again

held. This timed competition involving hands-on knowledge of the Livestock industry was sponsored by gold sponsor Mazer Group. The Juniors enjoyed the challenges and tasks they were given such as halter making, recognizing parts of the animal, identifying ag items and more.

The winning team was Samantha Rimke, Wyatt Inglis, Lainie Muir, Bree Russell, Gerrin Vandersluis and Ryley Kohut.

be sending two delegates on this exchange in 2017. Application deadline

On Saturday, workshops were given by: Melissa McRae on photography

for this, as well as CJLA monetary scholarships, is October 31st.

and videoing; Jennilee Bernier-Stewart on showmanship; Justin

Application details can be found on the CLA website www.limousin.

Kristjansson on artificial insemination; and Farmers with Disabilities

com under Juniors. Pictured (l to r): Lauren Amor (November 2015

on farm safety. Juniors also had the opportunity to take part in various

exchange delegate from Australia), Bede Mcalpin, Braeden Weppler,

skills competitions, as well as entering their cattle in the beef show.

Brandon Hertz, Lauren Moody.

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Quality Right from the

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• LEN & SALLY SONGER & FAMILY • Rocky Mountain House, Alberta, Canada luckyspringsfarms@yahoo.com • www.luckyspringsfarms.com • www.facebook.com/LuckySprings

Canada’s On-Farm Food Safety Program for Cattle Producers

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SASKATCHEWAN DRIVING CONSUMER CONFIDENCE

A PRACTICAL APPROACH TO FOOD SAFETY

PROOF OF RESPONSIBLE MANAGEMENT

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Lets become verified and show consumers why!

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THE

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Industry-lead practices focused on Food

Our 3rd party auditors are also beef

Safety during beef production are being

producers and understand the industry.

used on the cattle operation:

Takes about 3 hours and is mostly done

Feedlots: 3 months of Records

in the comfort of your home, through

Cow/Calf: 6 months of Records

discussion and review of your records

•

Inject in the Neck

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Reduce Broken Needles

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Meet Withdrawal Times

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Keep Records

•

ENHANCING CONSUMER CONFIDENCE IN THE WHOLESOMENESS OF BEEF To learn more about Visit saskvbp.ca or contact Coy Schellenberg, Provincial VBP in Saskatchewan: Coordinator, at 306.859.9110 or office@saskvbp.ca

VBP Verification Audit

WHAT IS INVOLVED?

The dairy, pork and poultry industries have all implemented some type of Quality Assurance program similar to ours. Retailers and consumers are looking for it and this is our opportunity to use an industry created program to enhance our social license to produce beef by gaining consumer trust.

There is strong potential to increase local consumption and global exports of Canadian beef. Let’s show the world why Canadian beef is the safest, highest quality protein product on the planet!

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the operation

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then contact the Sask VBP office to request a validation audit if all components are met

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we will help prepare you for the audit, ensuring that you understand our program and

towards eligible equipment (neck

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extenders, scal with load bars, record

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keeping software)

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VBP IS A NATIONAL PROGRAM RECOGNIZED BY THE CFIA To learn more about Visit saskvbp.ca or contact Coy Schellenberg, Provincial VBP in Saskatchewan: Coordinator, at 306.859.9110 or office@saskvbp.ca

5

BY RACHEL CUTRER, FOUNDER & CEO, RANCH HOUSE DESIGNS, INC.

Anticipation is in the air as fall sale season approaches. Many purebred breeders are scoping out show heifer prospects, considering buying new herd bulls, and looking for bred females.

Often times, producers focus their “to-do list” on things they need to accomplish before the sale. This might be painting the fence, mowing the pasture, or preg-checking the sale offering. These tasks are easy to recognize, because they relate to physical work and appearance of the farm. However, the business and marketing to-do list is just as important. These “behind the scenes” jobs are vital to the success of the sale. Don’t miss these five tasks on your checklist that every rancher should be doing to prepare for a fall sale.

things to do right now to promote your

Make a sale promotion timeline

1

next sale

If using a sale manager, they will be able to help you prepare this timeline. If not, it’s a good idea to start thinking about the intense advertising of the sale about 6-8 weeks before the actual sale date. During this time period you’ll be doing the prep work necessary for a successful sale including; placing ads, creating a catalog and photographing and videoing cattle.

The mega-intense promotion of your sale begins approximately two weeks before the event. During this time, you’ll be doing phone calls, social media posts and email blasts to help build as much awareness for the sale as possible.

©© Photos: Linde Livestock Photography

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2. Use social media to your advantage

2

Most top producers use print media to promote their sale 1 to 2 months prior to the event. This is a great way to have a permanent, steady reference to your event amongst your peers. In the two weeks prior to your sale, it’s important to supplement the print advertising with social media. Social media is often free, or low cost, and keeps you at the forefront of customers’ minds. We recommend setting up a business page for your ranch, so that you can take advantage of advertising features and audience targeting. Post 2 to 3 times per week. Keep posts engaging and avoid over-posting so you don’t appear spammy. Early morning or late evening posts are the best time to reach the farm and ranch demographic.

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Spend a few dollars on Facebook advertising

Organize your photos

If you’ve chosen to set up a business Facebook page, consider investing in paid Facebook advertising.

Even a small investment of $5 can help posts get extra traction needed to go viral. Facebook business pages offer tremendous options for targeting specific audiences: i.e., you can deliver your ad solely to Angus breeders who live within 60 miles of your farm or ranch. We recommend using two forms of boosted posts: Page likes campaigns and individual post boosts. Any amount you choose to invest will help your exposure, but $100 per month is good place to start.

With today’s digital photography tools, a great photo database is easy to build and assemble. However, when you have thousands of digital photos on your computer, sometimes it is hard to find that exact photo you need at a high enough resolution too!

On your next rainy day, take some time to organize the photos on your computer. We use a system broken down by folders. We have folders for bulls, cows, calves, show winners. Within those folders, we organize by date, and by the animal.

Include the animal’s name in your file names: i.e.

Miss-V8-100-7.jpg. This makes it easy to search for specific animals. Also consider adding the date the photo was taken, so that if you have multiple photos of the animal, you’ll know which is the most recent.

3

4

Work on your mailing list

5

A mailing list is one of the most valuable assets in your marketing program.

Today’s mailing lists should ideally include a physical mailing address and an email address. The mailing address is important for mailing sale catalogs, but the email address will be the most frequently used — especially for last minute sale updates. Don’t have a mailing list? It’s never too late to start. Begin by assembling the information of your past and current buyers. Try to include those who have registered to bid in past sales if you have that information. Ask your breed association if they provide mailing list services. If you have a website, make sure there is a “join our mailing list” page or form so you can capture leads from those who visit your website.

In the hustle and bustle of the preparation of fall sales, many producers find themselves wishing for more hours in a day, or more daylight. Focusing on these tasks ahead of schedule will help you stay on top of your marketing game, and be prepared for a great sale this fall!

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Agriculture communications professional Crystal Blin talks on the opportunities introduced by an online presence

Blin is passionate about youth development and engages with young livestock exhibitors on a regular basis.

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WORDS BY PIPER WHELAN

IN THE AGE OF

social media S

ometimes it’s one positive decision that sets you on a certain path, changing your life. Crystal Blin knows this firsthand, after attending university in the United States helped her to pursue a successful career in agricultural communications. Blin was raised on her family’s purebred Simmental operation, High Country Cattle, at Breton, Alberta. Today, she and her husband Jon run JJB Cattle Co. at Independence, Iowa, raising purebred Herefords.

It was a close friend of Blin’s who encouraged her to pursue post-secondary studies in the U.S. “If I hadn’t decided to come to school in the States, my career path would have been completely different,” Blin explains. “I had no idea there was

even a degree called ag communications (before that time).” She received a livestock judging scholarship for Butler Community College in El Dorado, Kansas. After two years at Butler, Blin transferred to Kansas State University, graduating with a degrees in animal science and agriculture communications and journalism.

“After graduation, I had the opportunity to work for the American Angus Association in their public relations department, and during that time I got to be involved in a lot of unique projects,” she says. “I started their social media channels, and helped start the I Am Angus television program.” She was later promoted to Assistant Director of Public Relations.

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After three years with the Association, Blin relocated to her future husband’s home state of Iowa and looked for a new job opportunity. She started with BioZyme Inc., the nutrition company behind the supplements Sure Champ and VitaFerm, in 2011, working from home as Sure Champ’s brand manager. In 2014, she became BioZyme’s Director of Marketing.

Blin’s position with BioZyme ensures that each day brings something different.

“It can be anything from working on ad campaigns to negotiating sponsorship, or attending events on behalf of the company.

We sell our products through a dealer network, so we’re helping the dealers with

“For me, both personally and professionally, social media has been a tool to create a larger network. I have met so many people through social media, and developed friendships and business relationships." their marketing needs. Our brands also have a strong social media presence, and we like to stay very engaged with those communities.”

Working from home, she explains, has both advantages and disadvantages. “It’s been a great opportunity; however, it isn’t without its challenges,” she says. “When you work from home, you have to be an even better communicator … I have a team that I oversee, and every time I want to interact with that team, I have to do it through an email, phone call, conference call or text message. I don’t have the luxury of just popping in to their office and talking,” she says. Blin credits her first office jobs and internships with preparing her for future work experiences. “There’s a lot to learn about office culture, working with teams and developing my skills as a professional. I don’t think I would be nearly as successful in my job now if I didn’t have those in-office positions.”

A highlight of Blin’s job is BioZyme’s relationship with junior livestock

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exhibitors, something she is proud of. “I want to have a positive impact on others, and I do have an extreme passion for youth in agriculture,” she says. “I get a lot of professional satisfaction in knowing that if I can get our product in the hands of young people showing livestock, or cattlemen who are trying to maximize reproductive efficiency in their cowherd, I know that our products are going to help them get closer to their goals.”

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“We realize that feeding is only a small part of the equation, in terms of being successful with a livestock project,” she says. Accordingly, much of the social media content that Blin and her team create is focused on the daily care of livestock and show preparation. As Blin learned from her parents throughout her junior show career, she notes that it’s important to remember that not all exhibitors have that knowledge at their disposal. “Sometimes kids don’t have the opportunity to learn from their parents. I get a lot of satisfaction about giving young, beginner showmen tools they can use to achieve their goals.”

Blin’s own professional goals relate to her interest in supporting youth in agriculture, and she hopes to have the chance to work with Canadian juniors in the future.

Growing up, Blin competed in 4-H and programs such as the Young Canadian Simmental Association, the Calgary Stampede International Youth Livestock

Show and the Canadian Junior All-Breeds Show. These programs, she states, allowed her to learn more about agriculture and to discover the learning opportunities available by travelling to the U.S. “I really hope that I will be able to help Canadian kids have those opportunities as well.”

“I was asked when I decided to come down here what made me different from the other Canadian youth involved in agriculture back home. And I don’t really think there was a lot different about me, other than that I decided to take that opportunity, a chance and come down here to see what kind of success I could find.” With that in mind, she continues, any Canadian junior can take advantage of these chances if they’re interested in studying and judging at an American school. “All of those opportunities exist, and there are people out there like myself that would love to help those young people find those opportunities.”

Left Top SureChamp is a major sponsor of many of the American junior national breed shows. ©© SureChamp

Left bottom and below Blin's job includes engaging and teaching youth involved in the junior show circuit. ©© SureChamp

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

How Can Livestock Producers Take Advantage of Social Media for Marketing?

Social media has played a major role in Blin’s career thus far. “For me, both personally and professionally, social media has been a tool to create a larger network.

I have met so many people through social media, and developed friendships and business relationships,” she explains.

“When I started on social media, it was through Crystal Cattle, which is just my own personal brand. I started my blog really as a way for my family and friends to stay in touch with me.” Not long after launching her blog, Blin discovered it could be used as a platform for agriculture advocacy, especially in regards to the increase in animal rights messages online.

“I felt like someone needed to show the other side of agriculture,” she recalls.

me with their questions about agriculture instead of just Googling it.”

Creating a social media marketing strategy may seem daunting to some producers, but Blin doesn’t see it that way. She suggests choosing one or two social media platforms that interest you and focus your energies there, rather than trying to dabble in many platforms. “If you sign up for a platform, you’re pretty much saying ‘I can be accessed through this platform,’” she says. “If you’ve got a business Facebook page, and people are asking questions

or leaving comments or sending a direct message, it is very important that you are interacting with them in a timely manner and responding to their questions.”

It’s crucial, she notes, to be conscious of what you post and how it reflects upon your brand. “You are creating a brand for yourself and your business when you’re posting information on social media.” Blin advises against using social media as a platform to vent frustrations. “Whether it’s complaining about a teacher, a boss or parents, whining about a way a show went

Today, the Crystal Cattle blog covers a number of topics. “I don’t talk about agriculture every day on my social media channel,” says Blin. She aims to illustrate her many interests, from farming to fashion. “I think it’s refreshing (for consumers) to see that maybe I’m not that much different than they are, and it definitely increases their level of comfort.

My goal is that when those consumers feel like they have a relationship with me – a farmer then they will, hopefully come to

"I don't talk about agriculture every day on my social media channel. I think it's refreshing (for consumers) to see that maybe I'm not that much different than they are, and it definitely increases their comfort level."

Above/ Near Left Blin is also an accomplished and talented photographer. ©© Crystal Cattle

Left Blin representing SureChamp at the Oklahoma Youth Expo. ©© Legacy Livestock Imaging

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or an opportunity didn’t unfold the way they were hoping it to — any kind of post like that, I notice very quickly. I always think to myself, ‘If that young person was working for my company and they had a bad day, would they say those kinds of thing about me as their boss or us as a company?’ Those are red flags for me.”

When it comes to traditional media, Blin notes that some producers use print media to promote information that they’re already advertised through social media.

“The print ad is really no longer unique, because people have already learned that information. I think it’s important with 028

a social media and a print strategy that you’re offering different information, and it’s not just a duplicate of the same information,” she states. “People still love to have that physical magazine in their hand and flip through ads and to read articles. I really don’t see print going away any time soon. However, I do think it’s really important to have a combination of print and web and social media in your marketing.” Video content, she continues, is another aspect of promotion for producers to consider, with more and more video content appearing online. “I recently heard a statistic that 1/3 of all online activity is spent watching video.”

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What do you think of the concept of ‘over-promotion’?

“I think that a lot of people don’t realize that it takes seven touches of a potential customer seeing something before they are going to take action,” says Blin. “You can overpromote, but I don’t think people are getting close to seven touches. I think a lot of people try three or four different times and then they give up. It is important to stay engaged,” she explains. Consistency is one of the keys to engagement. “If you decide that for you, consistency means you’re going to post every day, then that’s a great plan. If consistency means for you that every Wednesday you’re going to put out a blog post, that’s great, too.”

Blin is an advocate of content marketing to create this type of engagement. Content marketing, she explains, is “providing valuable information to a customer or a potential customer so they develop a relationship with your business. If you look at the Sure Champ social media pages, you’ll see that a lot of the posts have really nothing to do with our actual product.

(This may be) giving people a glimpse into a popular showman’s tack box, or a blog post about how to clean your buckles,” she explains. “What it does is provide a lot of quality content for our audience to read and to engage with. If we can keep getting

Above Blin farms with her husband John near Independence, Iowa

our brand out in front of them, that’s going to get them to continue to engage with our brand, learn more about our company, and then hopefully make that next step to becoming a customer.” Livestock producers can easily employ this strategy.

For example, she says, a cattle producer could create posts that provide useful calving-time tips or a behind-the-scenes look at their operation. “None of those blog posts may have to do with selling bulls, but it allows you to create a relationship with your potential customer.”

©© American Hereford Association

Left Top Blin presenting at the American Junior Hereford Nationals. ©© American Hereford Association

Left Bottom Blin's family, the Young's, breed Simmental cattle near Breton, Alberta. Here, her sister Stacy leads their 2016 Agribition Champion Bull in from tie-outs.

As she discovered with her Crystal Cattle blog, social media can also play a T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

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major role in agriculture advocacy. “I think it’s really important to be sharing your story, because honestly if we’re not sharing our story, somebody else will share it for us. Often that’s going to be mainstream media, and often we’re not going to like the story they’ve chosen to share … It really doesn’t take that long to snap a picture and type out a sentence on your smart phone and post it to one of your social media channels,” she advises. “Social media can be time consuming if you let it be, but I think if everybody did a little bit, we can really increase the number of farmers and ranchers who are telling agriculture’s story.”

In sharing this story, she continues, producers must consider the perspectives of the consumers. “Just because they don’t see thing the same way we do does not mean that they are stupid or that they’re wrong. It

“Social media can be time consuming if you let it be, but I think if everybody did a little bit, we can really increase the number of farmers and ranchers who are telling agriculture’s story.”

just means that they don’t have that understanding, and they probably don’t have that understanding because they’ve never been exposed to that technique or to that information. It’s up to us to be patient and explain why what we’re doing is important to the animal.” She notes that in today’s society, more and more people are swayed by emotion rather than fact. “Knowing that, we really have to appeal to the emotional side of the people and show the emotional side of agriculture.”

This may include addressing hot topics of the moment, such as antibiotic use. Blin points to the Veterinary Feed Directive, an animal drug regulation designed to reduce the use of antibiotics in livestock through feed, which will go into effect in the U.S. in 2017. “I very much want, as a producer, to always

have a choice to use antibiotics to help my animals. However, at the same time, I think in terms of good husbandry, we need to start looking at some of the thing we can do in terms of preventative, because we are going to face more and more stipulation on the antibiotics we can use,” she explains. “We need to be explaining to consumers why we are choosing to use antibiotics. I think it’s also important for us to be noting those preventative steps that we can take, how we are going to try to do everything possible to keep our animals healthy.”

Whether it’s customer engagement or ag advocacy, Blin believes social media

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

is an excellent opportunity for youth in agriculture to find their place. “If you’re interested in starting a social media marketing campaign or presence for your business, there are a lot of very talented young people out there who would be willing to assist you with that,” she advises.

Creating a social media marketing plan may also be a role that a young person can play in their family’s operation. “I think that’s a great opportunity for young people to get involved in their family’s farm or operation, or a great opportunity for them to maybe provide some services to other people to establish a social media presence.”

western beef invitational

JULY 3 » STRATFORD, ON Photos: Lindsay Mitchell

Grand Champion Market Animal Jarret Scott

Grand Champion Breeding Heifer Amanda Scott

Champion Showman Kade Early

Reserve Champion Market Emily Duenk

Reserve Showman Jarret Scott

Reserve Champion Heifer Kelly Verstraate

Top Stock Magazine / Show Results

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summer synergy

JULY 11-15 Âť OLDS, ALBERTA Photos: Grant Rolston Photography Ltd.

Supreme Champion Purebred Female, Champion Purebred Simmental Female, Champion 4-H Purebred  Wacey Townsend

Champion Purebred Angus

Reserve Purebred Simmental

Champion Purebred Charolais

Reserve Purebred Angus

Reserve Purebred Red Angus

Reserve Purebred Charolais

Mackenzie Denschikoff

Michael Sharp

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Andie Hadway

Kylie Sibbald

Top Stock Magazine / Show Results

Megan McLeod

Megan McLeod

summer synergy

JULY 11-15 Âť OLDS, ALBERTA Photos: Quest Newberry, TX; Jake Scott, NE

Champion Purebred Maine Taylor Pashulka

Champion Jackpot Yearling Classic Chase Miller

Reserve Purebred Maine Ashlynn Duffy

Champion Purebred AOB

Reserve Jackpot Yearling Classic

Garrett Lundago

Laurie Morasch

Champion Purebred Hereford Prairie McNeely

Reserve Purebred 4-H Female

Reserve Purebred AOB

Reserve Purebred Hereford

Champion Purebred Red Angus

Reegan McLeod

Matthew Trefiak (no photo)

Top Stock Magazine / Show Results

Cole Dodgson

Baxter Blair (no photo)

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summer synergy

JULY 11-15 Âť OLDS, ALBERTA Photos: Grant Rolston Photography Ltd.

Supreme Champion Commercial Female, Champion Commercial Simmental, Champion Commercial 4-H Matthew Edward

Champion Commercial Angus

Champion Commercial Red Angus

Champion Commercial Charolais

Reserve Commercial Angus

Reserve Commercial Red Angus

Reserve Commercial Charolais

Tianna Frenzel

Cache McLerie

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Cache McLerie

Jed Curtis

Top Stock Magazine / Show Results

Kaden Beck

Brandon Fraser

summer synergy

Champion Mainetainer

Champion Commercial Hereford

Champion Commercial AOB

Reserve Mainetainer

Reserve Commercial Hereford

Reserve Commercial AOB

Justin Couch

Bailey Wauters

Tyler McMurray

Jenaya Moore

Jamie Thompson

Trinity Martin

Scholarship Recipients JUNIOR

INTERMEDIATE

SENIOR

SENIOR

Lexi Wirsta

Baxter Blair

Jess Verstappen

Emma Gingras

Kylie Willms

Cache McLerie

Megan McLeod

Ryan Edwards

Georgia Pawlitza

Kailey Wirsta

Wacey Townsend

Calina Evans

Lexi Dietrich

Bryanne Peltzer

Shae-lynn Evans

Shannon Mclaughlin

Sam Mcnaughton

Aaron Van Steekelenburg

Jaymie Thompson

Andie Hadway

Emily Yaremko

Matthew Trefiak

Aidan Jamieson

Cassidy Wise

Jacey Massey

Brett Marshall

Matthew Edwards

Alexis Couch

Shelby Evans

Reegan McLeod

JUNIOR

Ashlynn Duffy

Evan Jamieson

Cole Dodgson

Lexi Wirsta

Justin Couch

Hailey Adams

Jocelyn Baxter

Reserve

Cache McLerie

Jed Curtis

Jared Couch

Shallaine Daley

INTERMEDIATE

Kaden Beck

Dakota Townsend

Bailey Dietrich

Champion

Kylie Wilms

Annalise Holmes

Brandon Fraser

Bailey Wauters

Reserve

Baxter Blair

Keely Adams

Delanie Knull

Kathryn Dolliver

SENIOR

Jessie Ferguson

Jenaya Moore

Jill McLerie

Reserve Commercial Simmental Cole McMahon

Grand Aggregates Champion

Champion

Megan McLeod

Ward Marshall

Laurie Morasch

Reserve

Jess Verstappen

Roy Verstappen

Courtney Black

Top Stock Magazine / Show Results

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canadian charolais youth

JULY 11-15 Âť OLDS, ALBERTA Photos: Helge By (Charolais Banner)

Champion Cow/Calf, Grand Champion Purebred Female Megan McLeod

Champ Jr Yearling, Reserve Champion Female Megan McLeod

Heifer Calf Champion

Reserve Junior Yearling

Senior Yearling Female

Reserve Heifer Calf

Reserve Cow/Calf

Reserve Senior Yearling Female

Shay Hunt-Sissons

Luke Marshall 036

Kord Phillips

Bret Marshall

Top Stock Magazine / Show Results

Reegan McLeod

Calinda Evans

canadian charolais youth

JULY 11-15 » OLDS, ALBERTA Judges: Lee & Dawn Wilson, Bashaw, AB

Grand Champion Commercial Female Kaden Beck

Reserve Commercial Female Brandon Fraser

Mature Cow/Calf Shae-Lynn Evans

Bull Calf Champion

Commercial Bull Calf

Champion Charolais Steer

Reserve Bull Calf Champion

Commercial Cow/Calf

Reserve Charolais Steer

Shae-lynn Evans

Kailey Wirsta

Jade Marshall

Jade Marshall

Top Stock Magazine / Show Results

Will Rosso

Morgan Debenham

037

colonial days

JULY 13-16 » LLOYDMINSTER, SK Photos: Grant Rolston Photography Ltd. Judges: Kyle & Brittany Boss

Reserve Champion Steer Katie Serhienko

Grand Champion Steer Toby Noble

Reserve Champion Heifer Ty-D Livestock

Grand Champion Heifer Greenwood Limousin & Angus Junior Show Reserve Supreme Female, Reserve European Breeds Female Devyn Richards

Jr Show Champion British Female Blayde Lehmann

Junior Show Supreme Female & Champ European Breed Female Quinn Hoegl 038

Junior Show Champion Bull Calf Quinn Hoegl

Top Stock Magazine / Show Results

Jr Show Reserve British Female Paige Lehmann

ojha beef-a-rama

JULY 15 - 17 » STRATFORD, ON Photos: Barn Girls Photography

Grand Champion Female Madison Ethier

Grand Champion Bull Jared Bell

LATE FALL ISSUE BOOKING DEADLINE

September 25, 2016 Reserve Champion Female Maggi Murray

Reserve Champion Bull Shae-Lynn Bell

Top Stock Magazine / Show Results

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oycsa trillium classic

JULY 15 - 17 Âť METCALFE, ON Photos: Scott Matthews

Champion Open Female

Champion Open Bull

Champion Bred & Owned Female

Champion Bred & Owned Bull

Owen Elmhirst

Kaylea Donovan

Aubrie Mowat

Dylan Foley

Other Champions Reserve Bred & Owned Bull Sylvia Megens (no picture)

Champion Showperson Kalie Dufault

Reserve Showperson Sylvia Megens

Reserve Open Female

Reserve Open Bull

Reserve Bred & Owned Female

Calf Champion Female

Reserve Calf Champion Female

Junior Champion Female

Kaylea Donovan

Katie Elmhirst 040

Kaylea Donovan

Hope Pinkham

Kalie Dufault

Katie Elmhirst

Top Stock Magazine / Show Results

Reserve Junior Champion Female Sylvia Megens

JUNIOR

steer classic

3rd Overall Steer Katie Serhienko

5th Overall Steer Emily Geisel 042

4th Overall Steer

Class Winners

Dakota Townsend

6th Overall Steer Maguire Blair

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Class 1

Davis Schmidt

Class 2

Jaclyn Schmidt

Class 3

Mylan Testerman

Class 4

Maguire Blair

Class 5

Toby Noble

Class 6

Katie Serhienko

Class 7

Tommy Glover

Class 8

Hailey Erichuk

Class 9

Kailey Brandl

Class 10

Paige Thompson

JULY 17 » CALGARY, AB Judge: Kirk Stierwalt, Leedey, OK Photos: ShowChampions

calgary stampede

Grand Champion Steer Tommy Glover

Reserve Grand Champion Steer Toby Noble Top Stock Magazine / Show Results

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ycsa national classic

JULY 21-24 » LLOYDMINSTER, SK Photos: Simmental Country Judge: Lance Leachman

Reserve Purebred Female Devyn Hoegl

Champion Purebred Female Shallaine Daley

Reserve Purebred Bull Brianna Kimmel

Champion Purebred Bull Wyatt Millar

Champion Heifer Calf

Senior Champion Female

Reserve Bred & Owned Female Loralee Klys

Res Bred & Owned Yearling Heifer Mackenzie Skeels

Res Champ Heifer Calf

Reserve Senior Champion Female Sadie Anwender

Reserve Yearling Bull

Breeder's Herd

Wacey Townsend

Carter McIntosh 044

Wacey Townsend

Sara Van Sickle

Top Stock Magazine / Show Results

Mackenzie Skeels

ycsa national classic

JULY 21-24 » LLOYDMINSTER, SK Photos: Simmental Country Judge: Lance Leachman

Reserve Commercial Female Bailey McCormack

Champion Commercial Female Cache McLerie

Reserve Bred & Owned Female Wyatt Millar

Bred & Owned Reserve Champion Cow/Calf Loralee Klys (no picture)

Champion Bred & Owned Female Owen Snider

Champ Bred & Owned Heifer Calf Owen Snider

Commercial Bull Calf Champion Wyatt Miller

Commercial Heifer Calf Champion Jill McLerie

Commercial Champ Yearling

Res Bred & Owned Heifer Calf

Commercial Reserve Bull Calf

Commercial Reserve Heifer Calf

Commercial Reserve Yearling

Sara Van Sickle

Payton Gregoire

Darby McCormack

Top Stock Magazine / Show Results

Jill McLerie

Cache McLerie

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mrpm countryfest

Photos: Suzanne Spady Judge: Layne Picket

Grand Champion Steer Kami deJonge

Reserve Champion Steer Paige Thompson

Grand Champion Female, Senior Champion Mariah Mitchell

Reserve Female, Reserve Senior Champion Paige Thompson

Junior Champion Female Clay Konrad

Reserve Junior Female Denzel Cote

Junior Showmanship

Senior Showmanship

Layla Dorko 046

JULY 23-24 » MAPLE RIDGE, BC

Reserve Junior Showmanship Ashley Allen

Paige Thompson

Top Stock Magazine / Show Results

Reserve Senior Showmanship Cailyn Campbell

shorthorn shoot-out

JULY 22 » RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd. Judge: Ken Morrison

Grand Champion Purebred Female Royce Moellenbeck

Grand Champion Purebred Bull Brianna Senetza

Reserve Purebred Female

Reserve Purebred Bull

Champion Commercial Female

Champion Bred & Owned Female

Champion Bred & Owned Bull

Reserve Commercial Female

Jakob Meinczinger

Riley Sharp

Kenadee Pimm

Riley Sharp

Russell Moellenbeck

Kayla Sharp

LATE FALL ISSUE BOOKING DEADLINE

September 25, 2016 Reserve Bred & Owned Female Brianna Senetza

Reserve Bred & Owned Bull Riley Sharp

Top Stock Magazine / Show Results

047

westerner days

JULY 22 - 24 » RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd.

Supreme Champion Female Kathryn Dolliver, JT Livestock Ltd.

Supreme Champion Bull Kathryn Dolliver, JT Livestock Ltd.

Junior Show

All Breed Open Show

Open Shorthorn Show

Champion Maine-Influence Female Faith Shuckburgh

Champion Purebred Female

Champion AOB Female

Champion Shorthorn Female

Reserve Maine-Influence Female Faith Shuckburgh

Reserve Purebred Female

Reserve AOB Female

Reserve Shorthorn Female

Champion Maine-Influence Bull

Champion Purebred Bull

Champion AOB Bull

Champion Shorthorn Bull

Reserve AOB Bull

Reserve Shorthorn Bull

Chase Dolliver

Faith Shuckburgh

Ryan Coleman

Kelsey Zimmer

Kathryn Dolliver

Chase Dolliver

Kathryn Dolliver

Kathryn Dolliver

Kathryn Dolliver

Kathryn Dolliver

Reserve Purebred Bull

Ava Greiner (no picture)

Reserve Maine-Influence Bull Paige Zimmer 048

Jason Muhlbach

Top Stock Magazine / Show Results

Stephen Baehr

westerner days

JULY 22 - 24 Âť RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd.

Champion Maine-Influence Female Kevin Shuckburgh

Champion Maine-Influence Bull

Champion Maine Female Female

Champion Maine Bull

Reserve Maine-Influence Female Kevin Shuckburgh

Reserve Maine-Influence Bull

Reserve Maine Female

Reserve Maine Bull

SHOW RESULTS LISTED FREE

Kevin Shuckburgh

Paige Zimmer

Kevin Shuckburgh

Kelsey Sim

Kelsey Zimmer

Kevin Shuckburgh

Attention Event Organizers! We will run your show results for free! Simply email your results and high resolution pictures of your champions to info@topstockmagazine.com

Top Stock Magazine / Show Results

049

junior angus showdown

JULY 28-30 » TRURO, NS Photos: Grant Rolston Photography Ltd.

Reserve Owned Female Nicole Booth

Grand Champion Owned Female Jarrett Hargrave

Reserve Champion Open Female Krista Whalen

Champion Open Heifer Calf Braeden Weppler

Champion Open Senior Female Braeden Weppler

Grand Champion Open Female Brandy Thaxter

Canadian Class Champion Austin Baker

Grand Champion Bred & Owned Female Nicole Booth 050

Top Stock Magazine / Show Results

junior angus showdown

JULY 28-30 » TRURO, NS Judge: Adam Fraser, West River Station, NS

Reserve Champion Bull Evan Chalmers

Grand Champion Bull Jarrett Hargrave

Reserve Commercial Female Cole Hunter

Grand Champion Commercial Female Lacey Geddes

Reserve Champion Steer Chris Hargrave

Champion Bull Calf

Rebecca Redner

Grand Champion Steer Melanie Wood Top Stock Magazine / Show Results

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cjla impact

JULY 29 - 31 » LLOYDMINSTER, AB Photos: Amy Miller

4-H Champion Female Leah Beeching

Supreme Champion & Champion Purebred Female Jayden & Jaxon Payne

Bred & Owned Champion Female Jayden Payne

Reserve Supreme Female & Reserve Purebred Female Connor Wiley Open Champion Female ?

Reserve 4-H Female Connor Wiley

052

Reserve Bred & Owned Female Cheyenne Porter

Top Stock Magazine / Show Results

Open Reserve Champion Female Carolyn Darling

cjla impact

JULY 29 - 31 Âť LLOYDMINSTER, AB Photos: Amy Miller

Champion Purebred Bull Cheyenne Symens

Reserve Purebred Bull Curtis Bielecki

Champion Bred & Owned Bull Cheyenne Porter

Commercial Champion Female Curtis Bielecki

Champion Steer Kaitlyn Davey

Top Stock Magazine / Show Results

Champion Open Bull Connor Rodger

Reserve Champion Steer Cheyenne Symens

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sjha beef-a-rama

Grand Champion Female

Grand Champion Bull

Champion Bred & Owned Female

Champion Bred & Owned Bull

Champion Commercial Female

Champion Steer

Reserve Champion Female

Reserve Champion Bull

Reserve Commercial Female

Reserve Champion Steer

Reserve Bred & Owned Female

Reserve Bred & Owned Bull

Emma Lees

Lexie O’Connor

Katie Webb

Hailey Sibbald

Tyson Scott 054

JULY 30 » VIBANK, SK Photos: Rob O'Connor Judge: Logan Martinson

Sarah Felskie

Christine Dixon

Tyson Scott

Emma Lees

Luke Webb

Top Stock Magazine / Show Results

Luke Andrews

Kriselly Webber

AUG 1 Âť NEEPAWA, MANITOBA Judge: Geoff Anderson, Michael Hunter  Photos: Andrea Bertholet

mb youth round-up

Champion Angus Female

Champion Commercial Female

Champion Hereford Female

Champion Angus Bull

Champion Commercial Bull

Champion Hereford Bull

Champion Simmental Female

Champion Shorthorn Female

Champion AOB Female

Nolan Glover

Justin Carvey

Levi Best

Sadie Anwender

Levi Rimke

Samantha Rimke

Brooklyn Hedley

Amaglen Charity

Champion Simmental Bull

Reserve Angus Female

Reserve Commercial Female Katie Falconer

Reserve Hereford Female

Reserve Simmental Bull

Reserve Shorthorn Female Brooklyn Hedley

Ty Nykoliation

Sadie Anwender

Justin Carvey

Reserve Simmental Female Austyn Peters

Cody Carson

Top Stock Magazine / Show Results

Grand Champion Steer

Emma Harms

Reserve Steer

Bobbi Jo Foster 055

prince albert exhibition

Champion Angus Bull Justamere Farms

Supreme Champion Bull, Champion AOB Bull  Cottage Lake Livestock

Reserve Angus Bull

Reserve AOB Bull

B Bar Cattle, Wulf Cattle, Hunt Limousin

Champion Simmental Bull, Reserve Jackpot Bull Calf McIntosh Livestock

Champion Simmental Female

Champion AOB Female

Reserve Simmental Bull

Reserve Simmental Female

Reserve AOB Female

Commercial Champion Female

Commercial Reserve Female

Bohrson Livestock

Cay's Cattle 056

Sunny Valley Simmentals

Arch Holdings

Top Stock Magazine / Show Results

Grayden Kay

Erixon Simmentals

Sunny Valley Simmentals

Peters Simmentals

prince albert exhibition

AUG 2 - 6 » PRINCE ALBERT, SK Photos: Claude & Adele Wasden

Reserve Angus, Blairs.Ag Junior Show Reserve Laurie Morasch

Supreme Champion Female, Champ Angus Female, Blairs.Ag Junior Show Champion Female Twisted Sisters Livestock

Jackpot Champion Yearling Heifer Hunter Reid

Reserve Jackpot Yearling Hall's Cattle Co.

Jackpot Champion Heifer Calf McIntosh Livestock

Jackpot Res Champion Heifer Calf Twisted Sisters Livestock

Jackpot Champion Bull Calf McIntosh Livestock

Champion Fat Steer

Reserve Fat Steer

Champion Prospect Steer

Champion Commercial Bull Regan

Reserve Champion Commercial Bull

Reserve Prospect Steer

Maguire Blair

Schlacter

Baxter Blair

Wasden Cattle Co.

Top Stock Magazine / Show Results

Arch's Cattle

Cay's Cattle

057

wildrose classic

AUG 4 - 7 » LACOMBE, AB Photos: JoAnna Herbert Judge: Jordan Deeg

Junior Ch & Grand Champion Female Shallaine Daley

Junior Champion & Grand Champion Bull Sara Van Sickle

Champ Commercial Female, Reserve Commercial Bull at side Cole McMahon

PB 2 Yr Old Ch & Reserve Champion Female Kale Chessor

Calf Champion & Reserve Champion Bull Cooper Snider

Reserve Commercial Female Cache McLerie

PB Heifer Calf

Ch Bred & Owned Yearling Kayla Jones

PB Res Junior Champion

Reserve PB Heifer Calf

Res Ch Bred & Owned Yearling JR Good

PB Res 2 Year Old

Comm Res Junior Champ

Comm Ch Mature Female

Comm Res 2 Year Old

Comm Res Mature Female Amanda Steffler

Cooper Snider

Hanna Gregoire

Champion Commercial Bull Dylan Fuller

Owen Snider

PB Ch Mature Female Kale Chessor

Garren Skeels

PB Reserve Ch Bull Calf

Comm Heifer Calf Champ

PB Res Ch Mature Female

PM Reserve Junior Champ Arika Kathol

Comm Res Heifer Calf

Mackenzie Skeels 058

Kyle Dodgson

Sara Van Sickle

Jill McLerie

Kyle Dodgson

Top Stock Magazine / Show Results

Mackenzie Skeels

Cathryn Thompson

bonanza

AUG 9 - 13 » OLDS, ALBERTA Judge: Garth Cutler Photos: Grant Rolston Photography Ltd.

Reserve Mature Cow/Calf Billy Paul

Champion Cow/Calf, Champion Open Female Jacey Massey

Reserve Junior Yearling Emma Lees

Champ Jr Yearling, Reserve Champion Female Morgan MacIntyre

Heifer Calf Champion Billy Paul 060

Reserve Heifer Calf Kyla Lees

Top Stock Magazine / Show Results

Senior Yearling Female Blakelee Hayes

Reserve Senior Yearling Female Christin Dixon

bonanza

AUG 9 - 13 » OLDS, ALBERTA Judge: Garth Cutler Photos: Grant Rolston Photography Ltd.

Reserve Senior Bull Emma Cross

Champion Senior Bull, Grand Champion Bull Lexie O'Connor

Reserve Bull Calf Champion Luke Smith

Champion Two Year Old Female

Bull Calf Champion, Reserve Grand Champion Bull Luke Andrews

Reserve Two Year Old Female

Champion Yearling Bull

Emily Latimer

Kailey Wirsta

Sydney Perlinger

Top Stock Magazine / Show Results

Reserve Yearling Bull Dawson Dallas

061

bonanza

AUG 9 - 13 » OLDS, ALBERTA Judge: Katie Songer (Bred & Owned) Photos: Grant Rolston Photography Ltd.

Supreme & Champion Bred & Owned Bull Luke Smith

Champion Bred & Owned Female Kailey Wirsta

Champion Bred & Owned Bull Sydney Perlinger

Reserve Bred Owned Female Sydney Perlinger

Overall Champion Semen Donation Nicholas Cheremshynski

Reserve Overall Semen Donation Nicholas Cheremshynski

Champion Semen Donation Bull Lexi Wirsta

Res Commercial Yearling Heifer Jade Sibbald

Reserve Commercial Heifer Calf Calynn Gardner

Commercial Senior Champion Female Brandon Fraser (no picture)

Champion Prospect Steer Brandon Fraser 062

Reserve Prospect Steer Larissa Lupul

Top Stock Magazine / Show Results

AUG 9 - 13 » OLDS, ALBERTA Judge: Brad Lamport (Steers)

Junior & Overall Champion Commercial Female Hailey Sibbald

Overall Champ & Champ Purebred Steer Coleman Nixdorff

Reserve Commercial Female Brandon Fraser

Reserve Overall & Champion Crossbred Steer Brandon Fraser Top Stock Magazine / Show Results

063

RAISING THE O

n a Saturday evening, the Howell family sits around the kitchen counter and chuckles as they recall how one winter, their eldest daughter, Lilly, was too sick to go outside to help with calving. “Dusty had two of the same numbers and we needed her out there helping to get the numbers right on the calves,” Sara Howell recounts.

“Two days off and I was completely messed up — she had organized all the tags,” Dusty Howell adds. Their children smile as they hear these stories that reflect how much their help is appreciated on the family operation. “Even in the pasture … they know the cows just as well as us. Even ones that lose their tags, I might be wondering who’s who but the kids will tell me who it is,” says Dusty. “We rely on them quite a bit for working with the cows.”

Dusty and Sara Howell run Fairland Cattle Company at Penhold, Alberta, and are familiar faces on the show circuit. Their young children, Lilly, Sadee and Reed, are enthusiastic exhibitors who are at ease in the show ring. The Howell kids also play a role with the cattle at home. “They’re little and still young, but it’s amazing how much they help us,” says Sara.

The Howells’ herd is about 100 head. “We like to keep all our cows at least half Angus, and then we run percentage Maine-Anjou bulls, black Simmental bulls and black Angus bulls,” says Dusty.

First-calf heifers are bred to Angus bulls, and other females with more Maine-Anjou and Simmental breeding are usually bred back Angus. The Howells also raise and sell prospect steers and heifers, and, as Dusty explains, try to “keep in mind the real world and the show world” when selecting for specific traits.

Their goal is to raise calves that will excel in the show ring, and then become productive, long-lived cows, or finished steers that grade AAA or Prime.

WORDS BY PIPER WHELAN

generation Lilly Howell shows at the 2016 Calgary Stampede Steer show.

©© ShowChampions

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

of J U N I O R S Dusty and Sara Howell, judges for the upcoming Young Ranchman's show, reflect on family, teamwork, and growing your kids up in the show ring.

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

065

FAVOURITE SHOW JUDGED SARA Probably my favourite would be the Pacific National Exhibition. The whole atmosphere – being that it was in Vancouver with all the different species shows around it, and in the old building. The juniors out there take it pretty seriously – the quality of not just the cattle, but the kids, was impressive.”

DUSTY "The Showdown at Spruce Meadows would be a highlight because Showdown is a big show. That was the first time beef cattle were hosted at Spruce Meadows, and it was special to me to be the first guy to do that."

066

Dusty and Sara, who will judge the 2016 Young Ranchman’s All Breeds Show at Swift Current, Saskatchewan this fall, are both accomplished judges and have judged many junior shows together. “Judging is something that I’ve always enjoyed, and I think Sara has, too, and it’s a way to give back,” Dusty explains. “At a lot of the shows now, you see people you met when you were a junior … I just really enjoy the interaction with the exhibitors and the organizers and the people who are there that you’ve known for years.”

Both Sara and Dusty were competitive exhibitors growing up. Sara was raised on her family’s farm, Remitall Cattle Company at Olds, AB. “When I was a kid we had Hereford and Gelbvieh, and at that point just a few Angus. We grew up going to Bonanza every year, and when we got older, my brother, Jeff, got more into Angus. We started going to Bashaw for the Junior Angus shows, and that got us more involved in the Angus breed, and that’s how I met Dusty,” she

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

"I think because we didn't force them to do it but they were around it enough, they wanted to do it. That makes a huge difference."

explains. Showing cattle took Sara to the major Canadian shows and favourites south of the border, such as the National Western Stock Show in Denver.

“Showing at Bonanza was the most exciting time of my show career as a kid. I won Grand Champion Female twice, and at that time there were only two other people who had done that. That was quite exciting.”

Dusty’s family has owned and operated an excavating company for many years, and didn’t have any cattle at home until he was around seven years old. “My grandfather Lawrence Duffin was an order buyer and he bought cattle for 40 years. I’d go to the markets with him and I always took interest in it. I wanted to go in 4-H when I was 10, and he just happened to go to a sale, a prospect steer sale in Red Deer, and he picked out a steer for me. It just happened that it was Lee and Dawn Wilson who sold it.” The Wilsons, of Miller Wilson Angus at Bashaw, AB, took Dusty to

FarmFair International a few years later, which sparked his interest in showing cattle.

“I think the very first real junior show I went to was the All-Breeds Show in 1997. I kind of lucked out — it was the first one I went to and I won, and back then that show was huge.” He did very well at many shows, and the junior show scholarships he received put him through college. “I won the Grand Aggregate at the National Junior Angus Show, before there was a Showdown, three years in a row,” he says. “I was always proud of that.”

It’s no surprise, then, that the three Howell children became interested in showing cattle themselves. “I think because we didn’t force them to do it but they were around it enough, they wanted to do it. That makes a difference,” says Dusty.

A little nudge in a positive direction, their parents note, helped them to develop an interest in it. “Even at hockey, when they first started out, the girls (said), ‘I don’t know

Top Left Dusty works on steers at the 2016 Calgary Stampede, where the Howell family has been longtime exhibitors. ©© ShowChampions

Centre Photos Reed (above) and Sadee (right) show at the Josephburg UFA Country Classic. ©© Christine Boake Photography

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ALL TIME FAVOURITE ANIMAL SARA I had this Gelbvieh heifer when I was in 4-H, and she was just so quiet, and I won quite a few shows with her. Her name was Effie."

DUSTY “I had a steer named Fudge in 2001, and he didn’t win Calgary, but he won the people’s choice — they used to have a vote there. He went undefeated the rest of the year. He won everywhere we went, and that was big for me then.”

Top Left One of Howell's senior herd sires, Mr. Style Yessir 5Y, winning Grand Champion Bull at Agribition, a feat he achieved multiple times. ©© Grant Rolston Photography Ltd.

Middle Dusty shows at the 2014 Calgary Stampede Steer Classic. ©© Christine Boake Photography

Top Right Lilly, Sadee, and Reed had a very successful year with "WD", who was shown to many championships in 2015. ©© Grant Rolston Photography Ltd.

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if I want to play,’ but the next year they loved it,” Sara explains. “With showing cattle, it’s not always easy.

One year you might have a mean heifer, and the next year you’ll have a quiet one. No matter what, you still have to give it another try.”

Being exposed to cattle from the start, Dusty and Sara say, encouraged their children to try it for themselves. “We were always showing steers when they were just little babies. They’d be with us anyway, sitting in their stroller or whatever while we were out working. By the time they were old enough or thought they were old enough to do it, they wanted to do it because Mom and Dad were doing it,” says Dusty. “They were a little nervous at first, but all three of them are very comfortable around them, and enjoy going to the shows.”

Now, the kids are so keen, they’ll start tying up calves on their own before their parents are even out at the barn. Some may notice their children are more capable and comfortable in the show ring that many of the youngest juniors.

“Our kids have always been really comfortable around the animals, but we try to keep it safe for them.

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

"You still have to look for what’s underneath: to see the potential in the steer in that hair...

Don't just judge him on that day. Think in the long term.”

They’ve never had the opportunity to get hurt, and we’re right there with them,” says Sara.

They stress to their children that working hard is the key to success in the show ring. “You have to work as a family, to do well,” Dusty explains. “It’s got to be a team effort, no matter what show you go to … We try to make sure it’s got to be fun for them. No matter what we’re doing — if we’re showing cattle or we’re playing hockey, even at school — you need to enjoy what you do, because if you don’t enjoy it, you won’t do well,” says Dusty.

There are a number of differences in the show circuit that the Howells see today, compared to when Dusty and Sara were competing as juniors. “Now there’s more shows to go to. If you miss one, it’s okay because you can always catch one the next weekend,” says Dusty. Another thing they’ve noticed is a growing interest in prospect calf shows over the last several years. “Everyone has a steer and a heifer, and I think the quality and competitiveness is far better. He points to the 2016 Calgary Stampede Junior Steer Classic, which, in past years, often had a handful of standout steers that easily rose to the top. “This year, there were about 30 good steers there that could have easily won.”

This year marked the first summer than the Howell children competed at Summer Synergy in Olds, AB,

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Below Lilly shows "WD" at the Acme steer show. ©© Christine Boake Photography

Middle Sara looks on as the Howell kids exhibit their steers at the Acme steer show this spring. ©© Christine Boake Photography

Right Dusty judges at the Red Deer Westerner. ©© ShowChampions

one of the most buzzworthy junior shows of the season. “I was impressed at how many seniors were there, and how many … really wanted to win – probably because of the money up for scholarships,” Sara notes. “I remember as a kid, if you were 18 or 19 and you were going to the junior shows, you were considered old. Now, it seems more acceptable to be going

ROLE MODELS GROWING UP & HOW THEY AFFECTED YOU SARA My parents — they were always working hard and were honest in everything they did. They brought reality to everything. Good or bad, they always kept grounded and humble.”

DUSTY My folks taught me work ethic and sacrifice so I could do the cattle stuff. My grandpa Duffin was instrumental in teaching me about the cattle business and lessons (such as) stand behind your product, a deal is a deal, you always pay for the cattle when you pick them up — little rules like that, and we still adhere to them. In terms of the show ring, Lee and Dawn (Wilson) taught me everything when it comes to showing cattle, and they really helped me along.”

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because of all the money you can win in scholarships. I think if they had the money back then, it would be the same.” The amount of scholarships is much higher than when they competed at the Calgary Stampede International Youth Livestock Show, not all that long ago. “There were just 10 scholarships, five for $500 and five for $1,000. It was tough to get those,” Dusty

recalls. Juniors also are vying for more prize money and opportunities to qualify for judging competitions and other trips, they’ve observed. “I think it’s definitely headed in the right direction,” he says.

Looking ahead to a new show season and a new set of prospect calves, the Howells are preparing their calves for sale, primarily to 4-H members and junior exhibitors.

Temperament is an important trait to look for when searching for fall show projects for younger buyer, they advise.

They look for cattle that are functional and are “sound on their feet and legs and have

FAVOURITE SHOW DAY TIP SARA Keep to your calf's routine. Keep yourself in that routine, too, so you don’t get yourself all worked up. Don’t change what you’re doing because of the people you’re stalled beside. It’s just easier when you follow what you’ve planned.”

DUSTY "Be prepared and have a plan ahead of time.”

some natural thickness … and you can tell they have some grow to them,” says Dusty.

“It’s especially important to look at their mother, we find. If they’re out of a good cow, you have at least a chance that they’re going to turn out. That’s pretty important to us, whether it’s a steer for us to keep for ourselves out of our own herd or sell, or if we’re looking somewhere else.”

Not getting too caught in a calf’s hair, they mention, is another point to consider. “You still have to look for what’s underneath of that, or see the potential in the steer in that hair — what you can do with it combined with the steer underneath the hair.” Another tip is to look at a calf in terms of their potential as a finished steer, 200-plus days later. “Don’t just judge him on that day,” Dusty advises.

“Think in the long term.”

When raising prospect calves for sale, Dusty and Sara often deal with selling calves that their children would prefer to keep and show for themselves. “Every year!” Sara laughs. “They’ve already got their favourite’s picked out.” She finds this to be tough at times. “You can’t always keep your best. Sometimes you have to sell your best to promote your herd … A lot of times, we bring a group of steers home and halter break them and work with them for a couple months. When the time comes to sell them, it’s difficult because they’ve become our favourites.”

“We try to let each kid keep the one that they had their hearts set on. For instance, last year we brought home a couple of T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

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WHAT WILL YOU BE LOOKING FOR ON SHOW DAY SARA “A good one is a good one. It doesn’t matter what breed.”

DUSTY “We appreciate quality cattle, no matter what breed or colour. We run predominantly black cows, but we’ve shown Herefords, white ones, blue ones, pintos — We’ve had every kind. It’s enjoyable to see kids who you can tell put in the preparation and the work. And you can tell the ones who enjoy being there, too.”

WORDS OF ADVICE FOR JUNIORS SARA I remember when I was a kid and we were getting our show cattle ready for the summer — I don’t know if it was my Grandpa Louie or if it was my dad — but one of them put a little saying on our feedroom door, and it said, ‘The will to win is important, but what is more important is the will to prepare.’ It’s not the day of the show, it’s the months of preparation before.”

DUSTY "Like anything, you get out what you put in. There’s working hard, and then there’s working hard and smart. Make every step count along the way. If you do it right, it doesn’t always wind up with a first place or a champion, but it will give you the best opportunity to do well. Don’t be afraid to learn something new or talk to the people who are doing well.

Ask questions, pay attention, see what they’re doing differently and why.”

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heifers early, and gave (the buyers) the option: ‘you can have one or the other, because Lilly gets the one you don’t take’, because she liked both of them,” says Dusty. “Other times, we’ll kind of compromise — you can keep this one, but we have to sell these other five.”

Working with sale calves and their own show projects is something the entire family is involved in. Sara considers working on cattle together to be a joy, something special. “We enjoy it as a family, because Dusty works full time at their excavating company, and I do hair from home, too, so it’s that one thing we all do together that makes it so fun,” she explains. “Dusty comes home from work, and it’s the five of us out in the barn every night.”

Now that their children are at the start of already-successful show careers, Dusty and Sara are proud to watch them take the route they enjoyed so much themselves. “It’s more rewarding watching them do well in the show ring than us ourselves,” says Sara. Dusty agrees. “I think I enjoy showing more with the kids, especially because there’s a lot of activities that families can do. Showing cattle, that’s a true family activity — the preparation and the work it takes at home,” says Dusty. “To be honest, if I never set foot in a show ring again, I’d still be happy just as long as my kids were doing it.”

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Your source in S.E. Saskatchewan for show steers and heifers 1. Jackson Cattle Co.

Levi, Carmen & Chance Home 306.885.4418 Levi 306.537.9251 Chance 306.537.4690 jcc@sasktel.net from Lajord 3kms SE on #33, Left (east) 7km, 1km north or from Sedley – 6km North, 1km West, 1km north

2. Ryley Gutzke Show Cattle 306.891.9828 gutzke22@hotmail.com from Weyburn #13, 10 miles east, 2 miles north, 1/4 mile east

3. Blue Moon Ranch

Brodie & Leslie Gutzke 306.861.6575 brodiegutzke@hotmail.com from Weyburn #13, 11 miles east, 1 mile south

4. Rasmuson Cattle

Tyson and Chantal Rasmuson 306.458.7544 tydcc@hotmail.com from Midale #606, 5 miles west, 1/2 mile south or from Halbrite #39, 1 mile east, 6.5 miles south

5. Vandy Cattle

Justin VanDeWoestyne 306.461.6031 vandycattle@hotmail.com from Benson #47, 2 miles south, 5 miles west or from Estevan #47, 19 Miles north, 5 miles west

6. Tableland Cattle

Wade & Heather Brokenshire 306.634.5535 306.421.7967 tablelandcattle@sasktel.net from Estevan #39, 15 miles to bottom of valley, east 3 miles, 1 mile south

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

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SEPTEMBER SEPT

10

SEPT

11

SEPT

17

UPCOMING SHOWS + EVENTS

Shadybrook Shorthorns "Maternal Excellence" Sale

OCT

Miller Show Cattle Online Steer & Heifer Sale

OCT

Wise Maine Anjou Ranch Open House

OCT

West Brome, QC

Cremona, AB

Irricana, AB

08 8-9

10

Rocky Coulee Steer & Heifer Sale

OCT

Dun-Rite "Brothers from Different Mothers" Sale

OCT

Hiller Hay Farm "Colours of Fall" Steer & Heifer Sale

OCT

Crossing Creek Cattle Steer & Heifer Sale

OCT

Lone Star Angus / Rock Star Cattle "Backdrop Bound" Sale

NOV

-

"Take the Lead" Steer & Heifer Sale

NOV

OCT

Rasmuson Cattle Steer & Heifer Sale

NOV

SEPT

18

SEPT

24

SEPT

24

SEPT

24

SEPT

25

SEPT 30 OCT 2

06

OCT

08

Airdrie, AB

Bentley, AB

Calmar, AB

Morinville, AB

Sylvan Lake, AB

Hepburn, SK

Midale, SK

Horner & Rawluk "Back to Class" Sale Minnedosa, MB

13

14 17

29

04 10 12

NOV

19

UPCOMING SHOWS + EVENTS

JT Cattle Prospect Calf Sale

AUG 31

Rusylvia Cattle Round 2 Sale

SEPT

Vandy Cattle Online Steer & Heifer Sale

SEPT

Boss Lake Genetics Elite Online Show Heifer Sale

SEPT

Lone Pine Cattle "Hereford Harvest Sale"

SEPT

Online at sconlinesales.com

Derwent, AB

Estevan, SK

Stony Plain, AB

Vibank, SK

Justamere 17th Annual "Sale of the Year" Lloydminster, AB

Lazy MC & SSS Red Angus Cowgirls Sale Calgary, AB

-

SEPT 4

03

09 24 24

SEPT

23-25 SEPT 30

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OCT 2

National Charolais Sale

OCT

National Simmental Show Breeder's Classic

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"November Gold" Steer & Heifer Sale

OCT

Dun-Rite Stock & Stables "Leading Ladies"

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Toronto, ON

Edmonton, AB

Saskatoon, SK

Online only

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08 09

28-29 OCT

26-29 NOV

4-13

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9-13

NOV

21-26

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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Interior Provincial Exhibition Armstrong, BC

Orangeville Fall Fair

Orangeville, ON

Renfrew Fall Fair

Renfrew, ON

Lindsay Exhibition

Lindsay, ON

Southwest Prospect Classic Jackpot Steer Show Swift Current, SK

Young Ranchman's All Breeds Livestock Show Swift Current, Sk

Olds Fall Classic Olds, AB

Lindsay Exhibition

Lindsay, ON

Brigden Fall Fair

Brigden, ON

Erin Fall Fair

Erin, ON

Taber Junior Livestock Classic Taber, Alberta

Manitoba Ag Ex

Brandon, MB

Royal Agricultural Winter Fair Toronto, ON

Farmfair International

Edmonton, AB

Canadian Western Agribition Regina, SK

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INDEX OF ADVERTISERS Alberta Simmental Breeder's Select

59

Hillbilly Cattle

Arch Holdings Club Cattle

76

Hiller Hay Farms

Boss Lake Genetics

12

Calgary Stampede Junior Steer Classic BC

RK Cattle Co

9

RK Animal Supplies

Horner Cattle

49

Rocky Coulee Ranch

JMK Valleyview Enterprises

53

Rock Star Cattle

74

Rusylvia Cattle

76 6 3 IFC

Charolais National Show & Sale

41

Justamere

Craigmore Farm

78

JT Livestock Ltd.

77

Saskatchewan Verified Beef

16

Crossing Creek Cattle

72

Lone Pine Cattle Services

73

ShowCoat

78

Dun-Rite Stock And Stables

13

Lucky Springs Farms

15

Southeast Show Calf Pursuit

75

Fairland Cattle

11

Masterfeeds

81

Spady Farms

Farmfair International

31

Nu-Haven Cattle

Genex

21

Olds Regional Exhibition

20

Vandy Cattle

83

Grand Valley Fortifiers

39

Rasmuson Cattle

82

Vintage Studios

63

9

Rawluk Livestock

49

High Country Cattle Services

080

81

9

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

Townsend Show Cattle

5

10 IFC

T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6

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