Five things to do right now to promote your next sale Building relationships in the age of social media
ISSUE 6 SEPT 2016
&
next generation
Raising the
of Juniors
THERE IS ONLY ONE
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WORDS FROM THE
September is here already – and with it, a new edition of Top Stock. As we speed towards the fall show season, we have tried our best to document an exciting and competitive summer in the ring. This summer saw a few exciting developments at Top Stock as well. Chief among these, we participated in the 12th Livestock Publications Council awards competition and were thrilled to bring home seven awards including Best Non-Association Publication, Best Single Article Layout & Design, Best Cover, Best Published Editorial Photography and Best Feature Human Interest story. This is a credit to our amazing team and especially to our writer, Piper Whelan, for capturing our industry’s stories through compelling narrative. Though our first priority will always be connecting buyers and sellers, this industry recognition in our very first year has us looking forward with enthusiasm. With the threat of a postal strike looming over our July issue, we were forced to get innovative with our distribution channels (necessity really is the mother of invention). We were pleased to work with many of the junior breed association boards to have Top Stock distributed in their exhibitor packages – special thanks to the volunteers who contacted us to take advantage of this offer. This worked so well that we are continuing a similar program through fall: Any shows or 4-H clubs that would like to receive complimentary copies of Top Stock for their event or organizational meeting can simply send us their address and the number of issues they would like, and we will supply them. In the spirit of continued growth, we are pleased to welcome Meghan Hoffman of Effingham, Kansas to our sales team. She distributed some of our July issue south of the border and will continue to do so throughout the fall. We would encourage our American friends to contact Meghan at 913.370.3945 or mags_gk@yahoo.com to make Top Stock a part of your cohesive marketing strategy. Speaking of marketing, we are featuring a story this issue that I particularly like because it exemplifies what our junior show ring can produce – the very talented Crystal Blin grew up on the Canadian junior show circuit and in turn, is leaving her mark on junior exhibitors throughout the US. She offers valuable insight on marketing opportunities in the age of social media on page 22. Our profile once again highlights the judges of the fast-growing Young Ranchmen’s show in Swift Current. This year, Dusty and Sara Howell will take to the ring to sort the cattle there, but with all three of their kids already familiar faces in the show ring, what we really wanted to know was how they encouraged their kids to hit the tanbark with such evident passion. Read their story on page 64. As we gear up for the fall sales season, we would like to remind our readership that the deadline for the late fall issue is September 25. This issue will be dispersed at Edmonton’s Farmfair, the Royal Winter Fair in Toronto, and Canadian Western Agribition in Regina. As our most widely distributed issue of the year, this is a great way to promote your fall and winter purebred sales. As we do not do a December edition, this is also your last opportunity to advertise your January bull sales in Top Stock. We are looking forward to seeing you throughout the fall – Be sure to say hi if you see us on the fall show road and grab your copy of the magazine! – Katie Songer, Editor 06
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FEATURES SEPTEMBER 2016
Building Relationships in the age of social media
22
Agriculture communications professional Crystal Blin talks on the opportunities introduced by developing an online presence. 18
IN THIS 18
ISSUE
65
65
Five Things to do RIGHT NOW to promote your next sale
Judge Profile The Howells discuss raising the next generation of Juniors
Top Stock Magazine is published four times per year. A one year subscription costs $10.00 per year ($10.50 with GST) in Canada, $40.00 per year in the USA. Top Stock magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/ or inaccuracies whatsoever in the advertisement and editorial content published by Top Stock and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the writer or persons interviewed and not Top Stock magazine. Top Stock does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to Top Stock. T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
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SEPTEMBER 2016
CROSS-CANADA COVERAGE
On the Cover Baxter Blair (top) and Tommy Glover compete at the 2016 Junior Steer Classic. Photos by ShowChampions.
©© Christine Boake Photography
SHOW INDEX 31 32 36 38 39 40 42 44 46
DEPARTMENTS
ON Western Beef Invitational Summer Synergy Canadian Charolais Youth Show Colonial Days OJHA Beef-A-Rama OYCSA Trillium Classic Junior Steer Classic YCSA National Classic MRPM Countryfest
47 48 50 52 54 55 56 58 60
Canadian Jr Shorthorn Shootout Westerner Days Canadian Jr Angus Showdown Candian Jr Limousin Impact SJHA Beef-A-Rama Manitoba Youth Round-up Prince Albert Exhibition Wildrose Classic Canadian JR Hereford Bonanza
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08
06 WORDS FROM THE EDITOR 10 CONTRIBUTORS 14 JUNIOR NEWSMAKERS 31 SHOW RESULTS 78 UPCOMING EVENTS 80 ADVERTISERS INDEX
All ads are full color. 5% GST not included. *Design rates when you run your ad in Top Stock.
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
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M A G A Z I N E SEPTEMBER 2016
ISSUE 6 Editor-in-Chief
Advertising Representatives
Katie Songer
Katie Songer Canada and USA info@topstockmagazine.com 587.802.3110
Creative/Art Director Katie Songer
Contributing Photographers American Hereford Association Barn Girls Photography Andrea Bertholet Christine Boake Photography Charolais Banner / Helge By Crystal Cattle JoAnna Herbert Legacy Livestock Imaging Linde Livestock Photography Melissa McRae Lindsay Mitchell Amy Miller Scott Matthews Rob O'Connor Grant Rolston Photography Ltd. ShowChampions Suzanne Spady Simmental Country SureChamp Vintage Studios » Jenna Donnelly Claude & Adele Wasden Wren Bird Photography
Contributing Writers Piper Whelan Rachel Cutrer/Ranch House Designs
Subscription Services Subscribe to Top Stock magazine for only $10/year (+$0.50/GST) in Canada
Sarah Buchanan Canada sbuchanan@gold-bar.com 519.546.3352 Tracy Kimmel Canada btkimmel@shaw.ca phone 780.875.2089 Meghan Kimmel USA mags_gk@yahoo.com phone 913.370.3945
Publication Schedule Top Stock is published four times per year in full color.
All rights reserved No part of Top Stock magazine may be reproduced or transmitted in any form without the expressed written consent of the publisher. The publisher reserves the right to accept or reject any editorial or advertising material.
Office Top Stock Magazine 157B Bowman Circle Sylvan Lake, Alberta T4S 0H4 phone: 587.802.3110 info@topstockmagazine.com www.topstockmagazine.com
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Interested in writing, photographing or designing for Top Stock? We are looking for you! Contact us at info@topstockmagazine.com
©© copyright 2016 Top Stock Magazine
MEET THE TOP STOCK TEAM
CONTRIBUTING WRITER Piper Whelan is a writer and editor from Irricana, Alberta. Raised on her family’s MaineAnjou ranch, she competed in junior shows and 4-H. After graduating from the University of Alberta, she studied at the University of King’s College School of Journalism. Her work
Katie Songer
Editor-in-chief Creative Direction 010
Sarah Buchanan Canada Ad Sales
Tracy Kimmel Canada Ad Sales
Meghan Hoffman USA Ad Sales
Piper Whelan
Contributing Writer
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
has appeared in Atlantic Beef & Sheep, Western Horse Review, and various breed publications.
Send your junior news or letters to the editor to info@topstockmagazine.com.
M A G A Z I N E JUNIOR NEWS + NEWSMAKERS
New CJLA Board of Directors Elected The Canadian Junior Limousin Association (CJLA) 2016 Board of Directors were elected during the CJLA Annual General Meeting at the CJLA Impact Show in Lloydminster, AB at the end of the July. Back row (l to r): Jackie Wismer, ON; Cheyenne Porter, AB; Nicole Bielecki, SK; Brittany Hirschfeld, SK; Carolyn Darling, ON. Front row (l to r): Angus Smyth, MB; Curtis Bielecki, SK; William Cooper, NS; Connor Rodger, ON. Missing from photo: Samantha Kennedy, ON.
Nineth Annual Manitoba Youth Round-up was an unbelievable educational weekend Forty nine enthusiastic Manitoba and Saskatchewan Junior Cattle Producers attended the 9th annual Manitoba Youth Beef Roundup July 29 – 31, 2016 in Neepawa, Manitoba. Excitement in the cattle industry brought out a top notch group of interested cattle producers and 91 head of cattle. Where else can you attend an event with 49 junior members all working together as teams and in individual competitions, to learn the skills needed in the livestock industry? This is not just a cattle show – it is all around event to promote and educate youth to continue on in the livestock industry. Our event would not happen without the dedicated sponsors who have stood behind this junior all-breeds show and helped to make it a success. The weekend started off with a clipping and grooming workshop put on by the Roundup weekend mentors, Laura Horner and Jake Rawluk. Juniors learned the importance of proper hair care and blowing procedures. After supper, the Ag Challenge was
Deadline for Australian CJLA Exchange approaching on October 31 Brandon Hertz and Braeden Weppler are thoroughly enjoying their month in Australia on the Australian/Canadian Limousin Youth Exchange. The Canadian Junior Limousin Association will once again
held. This timed competition involving hands-on knowledge of the Livestock industry was sponsored by gold sponsor Mazer Group. The Juniors enjoyed the challenges and tasks they were given such as halter making, recognizing parts of the animal, identifying ag items and more. The winning team was Samantha Rimke, Wyatt Inglis, Lainie Muir, Bree Russell, Gerrin Vandersluis and Ryley Kohut.
be sending two delegates on this exchange in 2017. Application deadline
On Saturday, workshops were given by: Melissa McRae on photography
for this, as well as CJLA monetary scholarships, is October 31st.
and videoing; Jennilee Bernier-Stewart on showmanship; Justin
Application details can be found on the CLA website www.limousin.
Kristjansson on artificial insemination; and Farmers with Disabilities
com under Juniors. Pictured (l to r): Lauren Amor (November 2015
on farm safety. Juniors also had the opportunity to take part in various
exchange delegate from Australia), Bede Mcalpin, Braeden Weppler,
skills competitions, as well as entering their cattle in the beef show.
Brandon Hertz, Lauren Moody. 014
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Quality Right from the
Walks Alone x Canasta steer
Unstoppable x Maverick x Hereford heifer
Choose from calves sired by Dakota Gold, Walks Alone, Unstoppable, Monopoly and more. Bred to be sound, athletic, easy-feeding, and hairy. Selected for docility and suitable for juniors of all ages.
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He sells Capiche (Shorthorn) x Monopoly steer
Congratulations Brandon Fraser Reserve Champion Commercial Female, 2016 Canadian Charolais Youth Association Show
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• LEN & SALLY SONGER & FAMILY • Rocky Mountain House, Alberta, Canada luckyspringsfarms@yahoo.com • www.luckyspringsfarms.com • www.facebook.com/LuckySprings
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Verified Beef Production in
SASKATCHEWAN DRIVING CONSUMER CONFIDENCE
A PRACTICAL APPROACH TO FOOD SAFETY
PROOF OF RESPONSIBLE MANAGEMENT
Canadian Beef is Sustainable, Safe and Wholesome. Lets become verified and show consumers why! Audit fees are a flat $500 per on-farm audit and beef producers in Saskatchewan can get 50% back through the On-Farm Food Safety Funding (OFFS) program for their First Certification Audit. THE
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Take the Training
Apply SOPs on the Beef Operation
Complete the On-Farm Audit
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IN-PERSON WORKSHOP OR ONLINE
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Education on Food Safety Practices:
Industry-lead practices focused on Food
Our 3rd party auditors are also beef
Safety during beef production are being
producers and understand the industry.
used on the cattle operation:
Takes about 3 hours and is mostly done
Feedlots: 3 months of Records
in the comfort of your home, through
Cow/Calf: 6 months of Records
discussion and review of your records
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Meet Withdrawal Times
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Keep Records
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ENHANCING CONSUMER CONFIDENCE IN THE WHOLESOMENESS OF BEEF To learn more about Visit saskvbp.ca or contact Coy Schellenberg, Provincial VBP in Saskatchewan: Coordinator, at 306.859.9110 or office@saskvbp.ca
VBP Verification Audit
WHAT IS INVOLVED?
The dairy, pork and poultry industries have all implemented some type of Quality Assurance program similar to ours. Retailers and consumers are looking for it and this is our opportunity to use an industry created program to enhance our social license to produce beef by gaining consumer trust. There is strong potential to increase local consumption and global exports of Canadian beef. Let’s show the world why Canadian beef is the safest, highest quality protein product on the planet!
MAINTAINING REGISTRATION
8 year cycle of annual reviews F-R-S-S-R-S-S-S (and repeat) NO ANNUAL FEES •
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If you choose to become REGISTERED with the VBP Program
the operation
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you need records as per the Must Do’s in the VBP Manual
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then contact the Sask VBP office to request a validation audit if all components are met
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we will help prepare you for the audit, ensuring that you understand our program and
towards eligible equipment (neck
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extenders, scal with load bars, record
then the auditor will connect with you directly to schedule the on-farm audit
keeping software)
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VBP IS A NATIONAL PROGRAM RECOGNIZED BY THE CFIA To learn more about Visit saskvbp.ca or contact Coy Schellenberg, Provincial VBP in Saskatchewan: Coordinator, at 306.859.9110 or office@saskvbp.ca
5 BY RACHEL CUTRER, FOUNDER & CEO, RANCH HOUSE DESIGNS, INC.
Anticipation is in the air as fall sale season approaches. Many purebred breeders are scoping out show heifer prospects, considering buying new herd bulls, and looking for bred females. Often times, producers focus their “to-do list” on things they need to accomplish before the sale. This might be painting the fence, mowing the pasture, or preg-checking the sale offering. These tasks are easy to recognize, because they relate to physical work and appearance of the farm. However, the business and marketing to-do list is just as important. These “behind the scenes” jobs are vital to the success of the sale. Don’t miss these five tasks on your checklist that every rancher should be doing to prepare for a fall sale.
things to do right now to promote your
Make a sale promotion timeline
1
next sale
If using a sale manager, they will be able to help you prepare this timeline. If not, it’s a good idea to start thinking about the intense advertising of the sale about 6-8 weeks before the actual sale date. During this time period you’ll be doing the prep work necessary for a successful sale including; placing ads, creating a catalog and photographing and videoing cattle. The mega-intense promotion of your sale begins approximately two weeks before the event. During this time, you’ll be doing phone calls, social media posts and email blasts to help build as much awareness for the sale as possible.
©© Photos: Linde Livestock Photography
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2. Use social media to your advantage
2
Most top producers use print media to promote their sale 1 to 2 months prior to the event. This is a great way to have a permanent, steady reference to your event amongst your peers. In the two weeks prior to your sale, it’s important to supplement the print advertising with social media. Social media is often free, or low cost, and keeps you at the forefront of customers’ minds. We recommend setting up a business page for your ranch, so that you can take advantage of advertising features and audience targeting. Post 2 to 3 times per week. Keep posts engaging and avoid over-posting so you don’t appear spammy. Early morning or late evening posts are the best time to reach the farm and ranch demographic.
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Spend a few dollars on Facebook advertising
Organize your photos
If you’ve chosen to set up a business Facebook page, consider investing in paid Facebook advertising. Even a small investment of $5 can help posts get extra traction needed to go viral. Facebook business pages offer tremendous options for targeting specific audiences: i.e., you can deliver your ad solely to Angus breeders who live within 60 miles of your farm or ranch. We recommend using two forms of boosted posts: Page likes campaigns and individual post boosts. Any amount you choose to invest will help your exposure, but $100 per month is good place to start.
With today’s digital photography tools, a great photo database is easy to build and assemble. However, when you have thousands of digital photos on your computer, sometimes it is hard to find that exact photo you need at a high enough resolution too! On your next rainy day, take some time to organize the photos on your computer. We use a system broken down by folders. We have folders for bulls, cows, calves, show winners. Within those folders, we organize by date, and by the animal. Include the animal’s name in your file names: i.e. Miss-V8-100-7.jpg. This makes it easy to search for specific animals. Also consider adding the date the photo was taken, so that if you have multiple photos of the animal, you’ll know which is the most recent.
3
4
Work on your mailing list
5
A mailing list is one of the most valuable assets in your marketing program. Today’s mailing lists should ideally include a physical mailing address and an email address. The mailing address is important for mailing sale catalogs, but the email address will be the most frequently used — especially for last minute sale updates. Don’t have a mailing list? It’s never too late to start. Begin by assembling the information of your past and current buyers. Try to include those who have registered to bid in past sales if you have that information. Ask your breed association if they provide mailing list services. If you have a website, make sure there is a “join our mailing list” page or form so you can capture leads from those who visit your website. In the hustle and bustle of the preparation of fall sales, many producers find themselves wishing for more hours in a day, or more daylight. Focusing on these tasks ahead of schedule will help you stay on top of your marketing game, and be prepared for a great sale this fall!
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Agriculture communications professional Crystal Blin talks on the opportunities introduced by an online presence
Blin is passionate about youth development and engages with young livestock exhibitors on a regular basis.
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WORDS BY PIPER WHELAN
IN THE AGE OF
social media S
ometimes it’s one positive decision that sets you on a certain path, changing your life. Crystal Blin knows this firsthand, after attending university in the United States helped her to pursue a successful career in agricultural communications. Blin was raised on her family’s purebred Simmental operation, High Country Cattle, at Breton, Alberta. Today, she and her husband Jon run JJB Cattle Co. at Independence, Iowa, raising purebred Herefords. It was a close friend of Blin’s who encouraged her to pursue post-secondary studies in the U.S. “If I hadn’t decided to come to school in the States, my career path would have been completely different,” Blin explains. “I had no idea there was
even a degree called ag communications (before that time).” She received a livestock judging scholarship for Butler Community College in El Dorado, Kansas. After two years at Butler, Blin transferred to Kansas State University, graduating with a degrees in animal science and agriculture communications and journalism. “After graduation, I had the opportunity to work for the American Angus Association in their public relations department, and during that time I got to be involved in a lot of unique projects,” she says. “I started their social media channels, and helped start the I Am Angus television program.” She was later promoted to Assistant Director of Public Relations.
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After three years with the Association, Blin relocated to her future husband’s home state of Iowa and looked for a new job opportunity. She started with BioZyme Inc., the nutrition company behind the supplements Sure Champ and VitaFerm, in 2011, working from home as Sure Champ’s brand manager. In 2014, she became BioZyme’s Director of Marketing. Blin’s position with BioZyme ensures that each day brings something different. “It can be anything from working on ad campaigns to negotiating sponsorship, or attending events on behalf of the company. We sell our products through a dealer network, so we’re helping the dealers with
“For me, both personally and professionally, social media has been a tool to create a larger network. I have met so many people through social media, and developed friendships and business relationships." their marketing needs. Our brands also have a strong social media presence, and we like to stay very engaged with those communities.” Working from home, she explains, has both advantages and disadvantages. “It’s been a great opportunity; however, it isn’t without its challenges,” she says. “When you work from home, you have to be an even better communicator … I have a team that I oversee, and every time I want to interact with that team, I have to do it through an email, phone call, conference call or text message. I don’t have the luxury of just popping in to their office and talking,” she says. Blin credits her first office jobs and internships with preparing her for future work experiences. “There’s a lot to learn about office culture, working with teams and developing my skills as a professional. I don’t think I would be nearly as successful in my job now if I didn’t have those in-office positions.” A highlight of Blin’s job is BioZyme’s relationship with junior livestock
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exhibitors, something she is proud of. “I want to have a positive impact on others, and I do have an extreme passion for youth in agriculture,” she says. “I get a lot of professional satisfaction in knowing that if I can get our product in the hands of young people showing livestock, or cattlemen who are trying to maximize reproductive efficiency in their cowherd, I know that our products are going to help them get closer to their goals.”
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“We realize that feeding is only a small part of the equation, in terms of being successful with a livestock project,” she says. Accordingly, much of the social media content that Blin and her team create is focused on the daily care of livestock and show preparation. As Blin learned from her parents throughout her junior show career, she notes that it’s important to remember that not all exhibitors have that knowledge at their disposal. “Sometimes kids don’t have the opportunity to learn from their parents. I get a lot of satisfaction about giving young, beginner showmen tools they can use to achieve their goals.” Blin’s own professional goals relate to her interest in supporting youth in agriculture, and she hopes to have the chance to work with Canadian juniors in the future. Growing up, Blin competed in 4-H and programs such as the Young Canadian Simmental Association, the Calgary Stampede International Youth Livestock
Show and the Canadian Junior All-Breeds Show. These programs, she states, allowed her to learn more about agriculture and to discover the learning opportunities available by travelling to the U.S. “I really hope that I will be able to help Canadian kids have those opportunities as well.” “I was asked when I decided to come down here what made me different from the other Canadian youth involved in agriculture back home. And I don’t really think there was a lot different about me, other than that I decided to take that opportunity, a chance and come down here to see what kind of success I could find.” With that in mind, she continues, any Canadian junior can take advantage of these chances if they’re interested in studying and judging at an American school. “All of those opportunities exist, and there are people out there like myself that would love to help those young people find those opportunities.”
Left Top SureChamp is a major sponsor of many of the American junior national breed shows. ©© SureChamp
Left bottom and below Blin's job includes engaging and teaching youth involved in the junior show circuit. ©© SureChamp
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How Can Livestock Producers Take Advantage of Social Media for Marketing? Social media has played a major role in Blin’s career thus far. “For me, both personally and professionally, social media has been a tool to create a larger network. I have met so many people through social media, and developed friendships and business relationships,” she explains. “When I started on social media, it was through Crystal Cattle, which is just my own personal brand. I started my blog really as a way for my family and friends to stay in touch with me.” Not long after launching her blog, Blin discovered it could be used as a platform for agriculture advocacy, especially in regards to the increase in animal rights messages online. “I felt like someone needed to show the other side of agriculture,” she recalls.
me with their questions about agriculture instead of just Googling it.” Creating a social media marketing strategy may seem daunting to some producers, but Blin doesn’t see it that way. She suggests choosing one or two social media platforms that interest you and focus your energies there, rather than trying to dabble in many platforms. “If you sign up for a platform, you’re pretty much saying ‘I can be accessed through this platform,’” she says. “If you’ve got a business Facebook page, and people are asking questions
or leaving comments or sending a direct message, it is very important that you are interacting with them in a timely manner and responding to their questions.” It’s crucial, she notes, to be conscious of what you post and how it reflects upon your brand. “You are creating a brand for yourself and your business when you’re posting information on social media.” Blin advises against using social media as a platform to vent frustrations. “Whether it’s complaining about a teacher, a boss or parents, whining about a way a show went
Today, the Crystal Cattle blog covers a number of topics. “I don’t talk about agriculture every day on my social media channel,” says Blin. She aims to illustrate her many interests, from farming to fashion. “I think it’s refreshing (for consumers) to see that maybe I’m not that much different than they are, and it definitely increases their level of comfort. My goal is that when those consumers feel like they have a relationship with me – a farmer then they will, hopefully come to
"I don't talk about agriculture every day on my social media channel. I think it's refreshing (for consumers) to see that maybe I'm not that much different than they are, and it definitely increases their comfort level."
Above/ Near Left Blin is also an accomplished and talented photographer. ©© Crystal Cattle
Left Blin representing SureChamp at the Oklahoma Youth Expo. ©© Legacy Livestock Imaging
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or an opportunity didn’t unfold the way they were hoping it to — any kind of post like that, I notice very quickly. I always think to myself, ‘If that young person was working for my company and they had a bad day, would they say those kinds of thing about me as their boss or us as a company?’ Those are red flags for me.” When it comes to traditional media, Blin notes that some producers use print media to promote information that they’re already advertised through social media. “The print ad is really no longer unique, because people have already learned that information. I think it’s important with 028
a social media and a print strategy that you’re offering different information, and it’s not just a duplicate of the same information,” she states. “People still love to have that physical magazine in their hand and flip through ads and to read articles. I really don’t see print going away any time soon. However, I do think it’s really important to have a combination of print and web and social media in your marketing.” Video content, she continues, is another aspect of promotion for producers to consider, with more and more video content appearing online. “I recently heard a statistic that 1/3 of all online activity is spent watching video.”
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What do you think of the concept of ‘over-promotion’? “I think that a lot of people don’t realize that it takes seven touches of a potential customer seeing something before they are going to take action,” says Blin. “You can overpromote, but I don’t think people are getting close to seven touches. I think a lot of people try three or four different times and then they give up. It is important to stay engaged,” she explains. Consistency is one of the keys to engagement. “If you decide that for you, consistency means you’re going to post every day, then that’s a great plan. If consistency means for you that every Wednesday you’re going to put out a blog post, that’s great, too.”
Blin is an advocate of content marketing to create this type of engagement. Content marketing, she explains, is “providing valuable information to a customer or a potential customer so they develop a relationship with your business. If you look at the Sure Champ social media pages, you’ll see that a lot of the posts have really nothing to do with our actual product. (This may be) giving people a glimpse into a popular showman’s tack box, or a blog post about how to clean your buckles,” she explains. “What it does is provide a lot of quality content for our audience to read and to engage with. If we can keep getting
Above Blin farms with her husband John near Independence, Iowa
our brand out in front of them, that’s going to get them to continue to engage with our brand, learn more about our company, and then hopefully make that next step to becoming a customer.” Livestock producers can easily employ this strategy. For example, she says, a cattle producer could create posts that provide useful calving-time tips or a behind-the-scenes look at their operation. “None of those blog posts may have to do with selling bulls, but it allows you to create a relationship with your potential customer.”
©© American Hereford Association
Left Top Blin presenting at the American Junior Hereford Nationals. ©© American Hereford Association
Left Bottom Blin's family, the Young's, breed Simmental cattle near Breton, Alberta. Here, her sister Stacy leads their 2016 Agribition Champion Bull in from tie-outs.
As she discovered with her Crystal Cattle blog, social media can also play a T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
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major role in agriculture advocacy. “I think it’s really important to be sharing your story, because honestly if we’re not sharing our story, somebody else will share it for us. Often that’s going to be mainstream media, and often we’re not going to like the story they’ve chosen to share … It really doesn’t take that long to snap a picture and type out a sentence on your smart phone and post it to one of your social media channels,” she advises. “Social media can be time consuming if you let it be, but I think if everybody did a little bit, we can really increase the number of farmers and ranchers who are telling agriculture’s story.” In sharing this story, she continues, producers must consider the perspectives of the consumers. “Just because they don’t see thing the same way we do does not mean that they are stupid or that they’re wrong. It
“Social media can be time consuming if you let it be, but I think if everybody did a little bit, we can really increase the number of farmers and ranchers who are telling agriculture’s story.”
just means that they don’t have that understanding, and they probably don’t have that understanding because they’ve never been exposed to that technique or to that information. It’s up to us to be patient and explain why what we’re doing is important to the animal.” She notes that in today’s society, more and more people are swayed by emotion rather than fact. “Knowing that, we really have to appeal to the emotional side of the people and show the emotional side of agriculture.” This may include addressing hot topics of the moment, such as antibiotic use. Blin points to the Veterinary Feed Directive, an animal drug regulation designed to reduce the use of antibiotics in livestock through feed, which will go into effect in the U.S. in 2017. “I very much want, as a producer, to always
have a choice to use antibiotics to help my animals. However, at the same time, I think in terms of good husbandry, we need to start looking at some of the thing we can do in terms of preventative, because we are going to face more and more stipulation on the antibiotics we can use,” she explains. “We need to be explaining to consumers why we are choosing to use antibiotics. I think it’s also important for us to be noting those preventative steps that we can take, how we are going to try to do everything possible to keep our animals healthy.” Whether it’s customer engagement or ag advocacy, Blin believes social media
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is an excellent opportunity for youth in agriculture to find their place. “If you’re interested in starting a social media marketing campaign or presence for your business, there are a lot of very talented young people out there who would be willing to assist you with that,” she advises. Creating a social media marketing plan may also be a role that a young person can play in their family’s operation. “I think that’s a great opportunity for young people to get involved in their family’s farm or operation, or a great opportunity for them to maybe provide some services to other people to establish a social media presence.”
western beef invitational
JULY 3 » STRATFORD, ON Photos: Lindsay Mitchell
Grand Champion Market Animal Jarret Scott
Grand Champion Breeding Heifer Amanda Scott
Champion Showman Kade Early
Reserve Champion Market Emily Duenk
Reserve Showman Jarret Scott
Reserve Champion Heifer Kelly Verstraate
Top Stock Magazine / Show Results
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summer synergy
JULY 11-15 Âť OLDS, ALBERTA Photos: Grant Rolston Photography Ltd.
Supreme Champion Purebred Female, Champion Purebred Simmental Female, Champion 4-H Purebred  Wacey Townsend
Champion Purebred Angus
Reserve Purebred Simmental
Champion Purebred Charolais
Reserve Purebred Angus
Reserve Purebred Red Angus
Reserve Purebred Charolais
Mackenzie Denschikoff
Michael Sharp
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Andie Hadway
Kylie Sibbald
Top Stock Magazine / Show Results
Megan McLeod
Megan McLeod
summer synergy
JULY 11-15 Âť OLDS, ALBERTA Photos: Quest Newberry, TX; Jake Scott, NE
Champion Purebred Maine Taylor Pashulka
Champion Jackpot Yearling Classic Chase Miller
Reserve Purebred Maine Ashlynn Duffy
Champion Purebred AOB
Reserve Jackpot Yearling Classic
Garrett Lundago
Laurie Morasch
Champion Purebred Hereford Prairie McNeely
Reserve Purebred 4-H Female
Reserve Purebred AOB
Reserve Purebred Hereford
Champion Purebred Red Angus
Reegan McLeod
Matthew Trefiak (no photo)
Top Stock Magazine / Show Results
Cole Dodgson
Baxter Blair (no photo)
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summer synergy
JULY 11-15 Âť OLDS, ALBERTA Photos: Grant Rolston Photography Ltd.
Supreme Champion Commercial Female, Champion Commercial Simmental, Champion Commercial 4-H Matthew Edward
Champion Commercial Angus
Champion Commercial Red Angus
Champion Commercial Charolais
Reserve Commercial Angus
Reserve Commercial Red Angus
Reserve Commercial Charolais
Tianna Frenzel
Cache McLerie
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Cache McLerie
Jed Curtis
Top Stock Magazine / Show Results
Kaden Beck
Brandon Fraser
summer synergy
Champion Mainetainer
Champion Commercial Hereford
Champion Commercial AOB
Reserve Mainetainer
Reserve Commercial Hereford
Reserve Commercial AOB
Justin Couch
Bailey Wauters
Tyler McMurray
Jenaya Moore
Jamie Thompson
Trinity Martin
Scholarship Recipients JUNIOR
INTERMEDIATE
SENIOR
SENIOR
Lexi Wirsta
Baxter Blair
Jess Verstappen
Emma Gingras
Kylie Willms
Cache McLerie
Megan McLeod
Ryan Edwards
Georgia Pawlitza
Kailey Wirsta
Wacey Townsend
Calina Evans
Lexi Dietrich
Bryanne Peltzer
Shae-lynn Evans
Shannon Mclaughlin
Sam Mcnaughton
Aaron Van Steekelenburg
Jaymie Thompson
Andie Hadway
Emily Yaremko
Matthew Trefiak
Aidan Jamieson
Cassidy Wise
Jacey Massey
Brett Marshall
Matthew Edwards
Alexis Couch
Shelby Evans
Reegan McLeod
JUNIOR
Ashlynn Duffy
Evan Jamieson
Cole Dodgson
Lexi Wirsta
Justin Couch
Hailey Adams
Jocelyn Baxter
Reserve
Cache McLerie
Jed Curtis
Jared Couch
Shallaine Daley
INTERMEDIATE
Kaden Beck
Dakota Townsend
Bailey Dietrich
Champion
Kylie Wilms
Annalise Holmes
Brandon Fraser
Bailey Wauters
Reserve
Baxter Blair
Keely Adams
Delanie Knull
Kathryn Dolliver
SENIOR
Jessie Ferguson
Jenaya Moore
Jill McLerie
Reserve Commercial Simmental Cole McMahon
Grand Aggregates Champion
Champion
Megan McLeod
Ward Marshall
Laurie Morasch
Reserve
Jess Verstappen
Roy Verstappen
Courtney Black
Top Stock Magazine / Show Results
035
canadian charolais youth
JULY 11-15 Âť OLDS, ALBERTA Photos: Helge By (Charolais Banner)
Champion Cow/Calf, Grand Champion Purebred Female Megan McLeod
Champ Jr Yearling, Reserve Champion Female Megan McLeod
Heifer Calf Champion
Reserve Junior Yearling
Senior Yearling Female
Reserve Heifer Calf
Reserve Cow/Calf
Reserve Senior Yearling Female
Shay Hunt-Sissons
Luke Marshall 036
Kord Phillips
Bret Marshall
Top Stock Magazine / Show Results
Reegan McLeod
Calinda Evans
canadian charolais youth
JULY 11-15 » OLDS, ALBERTA Judges: Lee & Dawn Wilson, Bashaw, AB
Grand Champion Commercial Female Kaden Beck
Reserve Commercial Female Brandon Fraser
Mature Cow/Calf Shae-Lynn Evans
Bull Calf Champion
Commercial Bull Calf
Champion Charolais Steer
Reserve Bull Calf Champion
Commercial Cow/Calf
Reserve Charolais Steer
Shae-lynn Evans
Kailey Wirsta
Jade Marshall
Jade Marshall
Top Stock Magazine / Show Results
Will Rosso
Morgan Debenham
037
colonial days
JULY 13-16 » LLOYDMINSTER, SK Photos: Grant Rolston Photography Ltd. Judges: Kyle & Brittany Boss
Reserve Champion Steer Katie Serhienko
Grand Champion Steer Toby Noble
Reserve Champion Heifer Ty-D Livestock
Grand Champion Heifer Greenwood Limousin & Angus Junior Show Reserve Supreme Female, Reserve European Breeds Female Devyn Richards
Jr Show Champion British Female Blayde Lehmann
Junior Show Supreme Female & Champ European Breed Female Quinn Hoegl 038
Junior Show Champion Bull Calf Quinn Hoegl
Top Stock Magazine / Show Results
Jr Show Reserve British Female Paige Lehmann
ojha beef-a-rama
JULY 15 - 17 » STRATFORD, ON Photos: Barn Girls Photography
Grand Champion Female Madison Ethier
Grand Champion Bull Jared Bell
LATE FALL ISSUE BOOKING DEADLINE
September 25, 2016 Reserve Champion Female Maggi Murray
Reserve Champion Bull Shae-Lynn Bell
Top Stock Magazine / Show Results
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oycsa trillium classic
JULY 15 - 17 Âť METCALFE, ON Photos: Scott Matthews
Champion Open Female
Champion Open Bull
Champion Bred & Owned Female
Champion Bred & Owned Bull
Owen Elmhirst
Kaylea Donovan
Aubrie Mowat
Dylan Foley
Other Champions Reserve Bred & Owned Bull Sylvia Megens (no picture)
Champion Showperson Kalie Dufault
Reserve Showperson Sylvia Megens
Reserve Open Female
Reserve Open Bull
Reserve Bred & Owned Female
Calf Champion Female
Reserve Calf Champion Female
Junior Champion Female
Kaylea Donovan
Katie Elmhirst 040
Kaylea Donovan
Hope Pinkham
Kalie Dufault
Katie Elmhirst
Top Stock Magazine / Show Results
Reserve Junior Champion Female Sylvia Megens
JUNIOR
steer classic
3rd Overall Steer Katie Serhienko
5th Overall Steer Emily Geisel 042
4th Overall Steer
Class Winners
Dakota Townsend
6th Overall Steer Maguire Blair
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Class 1
Davis Schmidt
Class 2
Jaclyn Schmidt
Class 3
Mylan Testerman
Class 4
Maguire Blair
Class 5
Toby Noble
Class 6
Katie Serhienko
Class 7
Tommy Glover
Class 8
Hailey Erichuk
Class 9
Kailey Brandl
Class 10
Paige Thompson
JULY 17 » CALGARY, AB Judge: Kirk Stierwalt, Leedey, OK Photos: ShowChampions
calgary stampede
Grand Champion Steer Tommy Glover
Reserve Grand Champion Steer Toby Noble Top Stock Magazine / Show Results
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ycsa national classic
JULY 21-24 » LLOYDMINSTER, SK Photos: Simmental Country Judge: Lance Leachman
Reserve Purebred Female Devyn Hoegl
Champion Purebred Female Shallaine Daley
Reserve Purebred Bull Brianna Kimmel
Champion Purebred Bull Wyatt Millar
Champion Heifer Calf
Senior Champion Female
Reserve Bred & Owned Female Loralee Klys
Res Bred & Owned Yearling Heifer Mackenzie Skeels
Res Champ Heifer Calf
Reserve Senior Champion Female Sadie Anwender
Reserve Yearling Bull
Breeder's Herd
Wacey Townsend
Carter McIntosh 044
Wacey Townsend
Sara Van Sickle
Top Stock Magazine / Show Results
Mackenzie Skeels
ycsa national classic
JULY 21-24 » LLOYDMINSTER, SK Photos: Simmental Country Judge: Lance Leachman
Reserve Commercial Female Bailey McCormack
Champion Commercial Female Cache McLerie
Reserve Bred & Owned Female Wyatt Millar
Bred & Owned Reserve Champion Cow/Calf Loralee Klys (no picture)
Champion Bred & Owned Female Owen Snider
Champ Bred & Owned Heifer Calf Owen Snider
Commercial Bull Calf Champion Wyatt Miller
Commercial Heifer Calf Champion Jill McLerie
Commercial Champ Yearling
Res Bred & Owned Heifer Calf
Commercial Reserve Bull Calf
Commercial Reserve Heifer Calf
Commercial Reserve Yearling
Sara Van Sickle
Payton Gregoire
Darby McCormack
Top Stock Magazine / Show Results
Jill McLerie
Cache McLerie
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mrpm countryfest
Photos: Suzanne Spady Judge: Layne Picket
Grand Champion Steer Kami deJonge
Reserve Champion Steer Paige Thompson
Grand Champion Female, Senior Champion Mariah Mitchell
Reserve Female, Reserve Senior Champion Paige Thompson
Junior Champion Female Clay Konrad
Reserve Junior Female Denzel Cote
Junior Showmanship
Senior Showmanship
Layla Dorko 046
JULY 23-24 » MAPLE RIDGE, BC
Reserve Junior Showmanship Ashley Allen
Paige Thompson
Top Stock Magazine / Show Results
Reserve Senior Showmanship Cailyn Campbell
shorthorn shoot-out
JULY 22 » RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd. Judge: Ken Morrison
Grand Champion Purebred Female Royce Moellenbeck
Grand Champion Purebred Bull Brianna Senetza
Reserve Purebred Female
Reserve Purebred Bull
Champion Commercial Female
Champion Bred & Owned Female
Champion Bred & Owned Bull
Reserve Commercial Female
Jakob Meinczinger
Riley Sharp
Kenadee Pimm
Riley Sharp
Russell Moellenbeck
Kayla Sharp
LATE FALL ISSUE BOOKING DEADLINE
September 25, 2016 Reserve Bred & Owned Female Brianna Senetza
Reserve Bred & Owned Bull Riley Sharp
Top Stock Magazine / Show Results
047
westerner days
JULY 22 - 24 » RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd.
Supreme Champion Female Kathryn Dolliver, JT Livestock Ltd.
Supreme Champion Bull Kathryn Dolliver, JT Livestock Ltd.
Junior Show
All Breed Open Show
Open Shorthorn Show
Champion Maine-Influence Female Faith Shuckburgh
Champion Purebred Female
Champion AOB Female
Champion Shorthorn Female
Reserve Maine-Influence Female Faith Shuckburgh
Reserve Purebred Female
Reserve AOB Female
Reserve Shorthorn Female
Champion Maine-Influence Bull
Champion Purebred Bull
Champion AOB Bull
Champion Shorthorn Bull
Reserve AOB Bull
Reserve Shorthorn Bull
Chase Dolliver
Faith Shuckburgh
Ryan Coleman
Kelsey Zimmer
Kathryn Dolliver
Chase Dolliver
Kathryn Dolliver
Kathryn Dolliver
Kathryn Dolliver
Kathryn Dolliver
Reserve Purebred Bull
Ava Greiner (no picture)
Reserve Maine-Influence Bull Paige Zimmer 048
Jason Muhlbach
Top Stock Magazine / Show Results
Stephen Baehr
westerner days
JULY 22 - 24 Âť RED DEER, ALBERTA Photos: Grant Rolston Photography Ltd.
Champion Maine-Influence Female Kevin Shuckburgh
Champion Maine-Influence Bull
Champion Maine Female Female
Champion Maine Bull
Reserve Maine-Influence Female Kevin Shuckburgh
Reserve Maine-Influence Bull
Reserve Maine Female
Reserve Maine Bull
SHOW RESULTS LISTED FREE
Kevin Shuckburgh
Paige Zimmer
Kevin Shuckburgh
Kelsey Sim
Kelsey Zimmer
Kevin Shuckburgh
Attention Event Organizers! We will run your show results for free! Simply email your results and high resolution pictures of your champions to info@topstockmagazine.com
Top Stock Magazine / Show Results
049
junior angus showdown
JULY 28-30 » TRURO, NS Photos: Grant Rolston Photography Ltd.
Reserve Owned Female Nicole Booth
Grand Champion Owned Female Jarrett Hargrave
Reserve Champion Open Female Krista Whalen
Champion Open Heifer Calf Braeden Weppler
Champion Open Senior Female Braeden Weppler
Grand Champion Open Female Brandy Thaxter
Canadian Class Champion Austin Baker
Grand Champion Bred & Owned Female Nicole Booth 050
Top Stock Magazine / Show Results
junior angus showdown
JULY 28-30 » TRURO, NS Judge: Adam Fraser, West River Station, NS
Reserve Champion Bull Evan Chalmers
Grand Champion Bull Jarrett Hargrave
Reserve Commercial Female Cole Hunter
Grand Champion Commercial Female Lacey Geddes
Reserve Champion Steer Chris Hargrave
Champion Bull Calf
Rebecca Redner
Grand Champion Steer Melanie Wood Top Stock Magazine / Show Results
051
cjla impact
JULY 29 - 31 » LLOYDMINSTER, AB Photos: Amy Miller
4-H Champion Female Leah Beeching
Supreme Champion & Champion Purebred Female Jayden & Jaxon Payne
Bred & Owned Champion Female Jayden Payne
Reserve Supreme Female & Reserve Purebred Female Connor Wiley Open Champion Female ?
Reserve 4-H Female Connor Wiley
052
Reserve Bred & Owned Female Cheyenne Porter
Top Stock Magazine / Show Results
Open Reserve Champion Female Carolyn Darling
cjla impact
JULY 29 - 31 Âť LLOYDMINSTER, AB Photos: Amy Miller
Champion Purebred Bull Cheyenne Symens
Reserve Purebred Bull Curtis Bielecki
Champion Bred & Owned Bull Cheyenne Porter
Commercial Champion Female Curtis Bielecki
Champion Steer Kaitlyn Davey
Top Stock Magazine / Show Results
Champion Open Bull Connor Rodger
Reserve Champion Steer Cheyenne Symens
053
sjha beef-a-rama
Grand Champion Female
Grand Champion Bull
Champion Bred & Owned Female
Champion Bred & Owned Bull
Champion Commercial Female
Champion Steer
Reserve Champion Female
Reserve Champion Bull
Reserve Commercial Female
Reserve Champion Steer
Reserve Bred & Owned Female
Reserve Bred & Owned Bull
Emma Lees
Lexie O’Connor
Katie Webb
Hailey Sibbald
Tyson Scott 054
JULY 30 » VIBANK, SK Photos: Rob O'Connor Judge: Logan Martinson
Sarah Felskie
Christine Dixon
Tyson Scott
Emma Lees
Luke Webb
Top Stock Magazine / Show Results
Luke Andrews
Kriselly Webber
AUG 1 Âť NEEPAWA, MANITOBA Judge: Geoff Anderson, Michael Hunter  Photos: Andrea Bertholet
mb youth round-up
Champion Angus Female
Champion Commercial Female
Champion Hereford Female
Champion Angus Bull
Champion Commercial Bull
Champion Hereford Bull
Champion Simmental Female
Champion Shorthorn Female
Champion AOB Female
Nolan Glover
Justin Carvey
Levi Best
Sadie Anwender
Levi Rimke
Samantha Rimke
Brooklyn Hedley
Amaglen Charity
Champion Simmental Bull
Reserve Angus Female
Reserve Commercial Female Katie Falconer
Reserve Hereford Female
Reserve Simmental Bull
Reserve Shorthorn Female Brooklyn Hedley
Ty Nykoliation
Sadie Anwender
Justin Carvey
Reserve Simmental Female Austyn Peters
Cody Carson
Top Stock Magazine / Show Results
Grand Champion Steer
Emma Harms
Reserve Steer
Bobbi Jo Foster 055
prince albert exhibition
Champion Angus Bull Justamere Farms
Supreme Champion Bull, Champion AOB Bull  Cottage Lake Livestock
Reserve Angus Bull
Reserve AOB Bull
B Bar Cattle, Wulf Cattle, Hunt Limousin
Champion Simmental Bull, Reserve Jackpot Bull Calf McIntosh Livestock
Champion Simmental Female
Champion AOB Female
Reserve Simmental Bull
Reserve Simmental Female
Reserve AOB Female
Commercial Champion Female
Commercial Reserve Female
Bohrson Livestock
Cay's Cattle 056
Sunny Valley Simmentals
Arch Holdings
Top Stock Magazine / Show Results
Grayden Kay
Erixon Simmentals
Sunny Valley Simmentals
Peters Simmentals
prince albert exhibition
AUG 2 - 6 » PRINCE ALBERT, SK Photos: Claude & Adele Wasden
Reserve Angus, Blairs.Ag Junior Show Reserve Laurie Morasch
Supreme Champion Female, Champ Angus Female, Blairs.Ag Junior Show Champion Female Twisted Sisters Livestock
Jackpot Champion Yearling Heifer Hunter Reid
Reserve Jackpot Yearling Hall's Cattle Co.
Jackpot Champion Heifer Calf McIntosh Livestock
Jackpot Res Champion Heifer Calf Twisted Sisters Livestock
Jackpot Champion Bull Calf McIntosh Livestock
Champion Fat Steer
Reserve Fat Steer
Champion Prospect Steer
Champion Commercial Bull Regan
Reserve Champion Commercial Bull
Reserve Prospect Steer
Maguire Blair
Schlacter
Baxter Blair
Wasden Cattle Co.
Top Stock Magazine / Show Results
Arch's Cattle
Cay's Cattle
057
wildrose classic
AUG 4 - 7 » LACOMBE, AB Photos: JoAnna Herbert Judge: Jordan Deeg
Junior Ch & Grand Champion Female Shallaine Daley
Junior Champion & Grand Champion Bull Sara Van Sickle
Champ Commercial Female, Reserve Commercial Bull at side Cole McMahon
PB 2 Yr Old Ch & Reserve Champion Female Kale Chessor
Calf Champion & Reserve Champion Bull Cooper Snider
Reserve Commercial Female Cache McLerie
PB Heifer Calf
Ch Bred & Owned Yearling Kayla Jones
PB Res Junior Champion
Reserve PB Heifer Calf
Res Ch Bred & Owned Yearling JR Good
PB Res 2 Year Old
Comm Res Junior Champ
Comm Ch Mature Female
Comm Res 2 Year Old
Comm Res Mature Female Amanda Steffler
Cooper Snider
Hanna Gregoire
Champion Commercial Bull Dylan Fuller
Owen Snider
PB Ch Mature Female Kale Chessor
Garren Skeels
PB Reserve Ch Bull Calf
Comm Heifer Calf Champ
PB Res Ch Mature Female
PM Reserve Junior Champ Arika Kathol
Comm Res Heifer Calf
Mackenzie Skeels 058
Kyle Dodgson
Sara Van Sickle
Jill McLerie
Kyle Dodgson
Top Stock Magazine / Show Results
Mackenzie Skeels
Cathryn Thompson
bonanza
AUG 9 - 13 » OLDS, ALBERTA Judge: Garth Cutler Photos: Grant Rolston Photography Ltd.
Reserve Mature Cow/Calf Billy Paul
Champion Cow/Calf, Champion Open Female Jacey Massey
Reserve Junior Yearling Emma Lees
Champ Jr Yearling, Reserve Champion Female Morgan MacIntyre
Heifer Calf Champion Billy Paul 060
Reserve Heifer Calf Kyla Lees
Top Stock Magazine / Show Results
Senior Yearling Female Blakelee Hayes
Reserve Senior Yearling Female Christin Dixon
bonanza
AUG 9 - 13 » OLDS, ALBERTA Judge: Garth Cutler Photos: Grant Rolston Photography Ltd.
Reserve Senior Bull Emma Cross
Champion Senior Bull, Grand Champion Bull Lexie O'Connor
Reserve Bull Calf Champion Luke Smith
Champion Two Year Old Female
Bull Calf Champion, Reserve Grand Champion Bull Luke Andrews
Reserve Two Year Old Female
Champion Yearling Bull
Emily Latimer
Kailey Wirsta
Sydney Perlinger
Top Stock Magazine / Show Results
Reserve Yearling Bull Dawson Dallas
061
bonanza
AUG 9 - 13 » OLDS, ALBERTA Judge: Katie Songer (Bred & Owned) Photos: Grant Rolston Photography Ltd.
Supreme & Champion Bred & Owned Bull Luke Smith
Champion Bred & Owned Female Kailey Wirsta
Champion Bred & Owned Bull Sydney Perlinger
Reserve Bred Owned Female Sydney Perlinger
Overall Champion Semen Donation Nicholas Cheremshynski
Reserve Overall Semen Donation Nicholas Cheremshynski
Champion Semen Donation Bull Lexi Wirsta
Res Commercial Yearling Heifer Jade Sibbald
Reserve Commercial Heifer Calf Calynn Gardner
Commercial Senior Champion Female Brandon Fraser (no picture)
Champion Prospect Steer Brandon Fraser 062
Reserve Prospect Steer Larissa Lupul
Top Stock Magazine / Show Results
AUG 9 - 13 » OLDS, ALBERTA Judge: Brad Lamport (Steers)
Junior & Overall Champion Commercial Female Hailey Sibbald
Overall Champ & Champ Purebred Steer Coleman Nixdorff
Reserve Commercial Female Brandon Fraser
Reserve Overall & Champion Crossbred Steer Brandon Fraser Top Stock Magazine / Show Results
063
RAISING THE O
n a Saturday evening, the Howell family sits around the kitchen counter and chuckles as they recall how one winter, their eldest daughter, Lilly, was too sick to go outside to help with calving. “Dusty had two of the same numbers and we needed her out there helping to get the numbers right on the calves,” Sara Howell recounts. “Two days off and I was completely messed up — she had organized all the tags,” Dusty Howell adds. Their children smile as they hear these stories that reflect how much their help is appreciated on the family operation. “Even in the pasture … they know the cows just as well as us. Even ones that lose their tags, I might be wondering who’s who but the kids will tell me who it is,” says Dusty. “We rely on them quite a bit for working with the cows.” Dusty and Sara Howell run Fairland Cattle Company at Penhold, Alberta, and are familiar faces on the show circuit. Their young children, Lilly, Sadee and Reed, are enthusiastic exhibitors who are at ease in the show ring. The Howell kids also play a role with the cattle at home. “They’re little and still young, but it’s amazing how much they help us,” says Sara. The Howells’ herd is about 100 head. “We like to keep all our cows at least half Angus, and then we run percentage Maine-Anjou bulls, black Simmental bulls and black Angus bulls,” says Dusty. First-calf heifers are bred to Angus bulls, and other females with more Maine-Anjou and Simmental breeding are usually bred back Angus. The Howells also raise and sell prospect steers and heifers, and, as Dusty explains, try to “keep in mind the real world and the show world” when selecting for specific traits. Their goal is to raise calves that will excel in the show ring, and then become productive, long-lived cows, or finished steers that grade AAA or Prime.
WORDS BY PIPER WHELAN
generation Lilly Howell shows at the 2016 Calgary Stampede Steer show.
©© ShowChampions
064
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
of J U N I O R S Dusty and Sara Howell, judges for the upcoming Young Ranchman's show, reflect on family, teamwork, and growing your kids up in the show ring. T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
065
FAVOURITE SHOW JUDGED SARA Probably my favourite would be the Pacific National Exhibition. The whole atmosphere – being that it was in Vancouver with all the different species shows around it, and in the old building. The juniors out there take it pretty seriously – the quality of not just the cattle, but the kids, was impressive.” DUSTY "The Showdown at Spruce Meadows would be a highlight because Showdown is a big show. That was the first time beef cattle were hosted at Spruce Meadows, and it was special to me to be the first guy to do that."
066
Dusty and Sara, who will judge the 2016 Young Ranchman’s All Breeds Show at Swift Current, Saskatchewan this fall, are both accomplished judges and have judged many junior shows together. “Judging is something that I’ve always enjoyed, and I think Sara has, too, and it’s a way to give back,” Dusty explains. “At a lot of the shows now, you see people you met when you were a junior … I just really enjoy the interaction with the exhibitors and the organizers and the people who are there that you’ve known for years.” Both Sara and Dusty were competitive exhibitors growing up. Sara was raised on her family’s farm, Remitall Cattle Company at Olds, AB. “When I was a kid we had Hereford and Gelbvieh, and at that point just a few Angus. We grew up going to Bonanza every year, and when we got older, my brother, Jeff, got more into Angus. We started going to Bashaw for the Junior Angus shows, and that got us more involved in the Angus breed, and that’s how I met Dusty,” she
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
"I think because we didn't force them to do it but they were around it enough, they wanted to do it. That makes a huge difference."
explains. Showing cattle took Sara to the major Canadian shows and favourites south of the border, such as the National Western Stock Show in Denver. “Showing at Bonanza was the most exciting time of my show career as a kid. I won Grand Champion Female twice, and at that time there were only two other people who had done that. That was quite exciting.” Dusty’s family has owned and operated an excavating company for many years, and didn’t have any cattle at home until he was around seven years old. “My grandfather Lawrence Duffin was an order buyer and he bought cattle for 40 years. I’d go to the markets with him and I always took interest in it. I wanted to go in 4-H when I was 10, and he just happened to go to a sale, a prospect steer sale in Red Deer, and he picked out a steer for me. It just happened that it was Lee and Dawn Wilson who sold it.” The Wilsons, of Miller Wilson Angus at Bashaw, AB, took Dusty to
FarmFair International a few years later, which sparked his interest in showing cattle. “I think the very first real junior show I went to was the All-Breeds Show in 1997. I kind of lucked out — it was the first one I went to and I won, and back then that show was huge.” He did very well at many shows, and the junior show scholarships he received put him through college. “I won the Grand Aggregate at the National Junior Angus Show, before there was a Showdown, three years in a row,” he says. “I was always proud of that.” It’s no surprise, then, that the three Howell children became interested in showing cattle themselves. “I think because we didn’t force them to do it but they were around it enough, they wanted to do it. That makes a difference,” says Dusty. A little nudge in a positive direction, their parents note, helped them to develop an interest in it. “Even at hockey, when they first started out, the girls (said), ‘I don’t know
Top Left Dusty works on steers at the 2016 Calgary Stampede, where the Howell family has been longtime exhibitors. ©© ShowChampions
Centre Photos Reed (above) and Sadee (right) show at the Josephburg UFA Country Classic. ©© Christine Boake Photography
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ALL TIME FAVOURITE ANIMAL SARA I had this Gelbvieh heifer when I was in 4-H, and she was just so quiet, and I won quite a few shows with her. Her name was Effie." DUSTY “I had a steer named Fudge in 2001, and he didn’t win Calgary, but he won the people’s choice — they used to have a vote there. He went undefeated the rest of the year. He won everywhere we went, and that was big for me then.”
Top Left One of Howell's senior herd sires, Mr. Style Yessir 5Y, winning Grand Champion Bull at Agribition, a feat he achieved multiple times. ©© Grant Rolston Photography Ltd.
Middle Dusty shows at the 2014 Calgary Stampede Steer Classic. ©© Christine Boake Photography
Top Right Lilly, Sadee, and Reed had a very successful year with "WD", who was shown to many championships in 2015. ©© Grant Rolston Photography Ltd.
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if I want to play,’ but the next year they loved it,” Sara explains. “With showing cattle, it’s not always easy. One year you might have a mean heifer, and the next year you’ll have a quiet one. No matter what, you still have to give it another try.” Being exposed to cattle from the start, Dusty and Sara say, encouraged their children to try it for themselves. “We were always showing steers when they were just little babies. They’d be with us anyway, sitting in their stroller or whatever while we were out working. By the time they were old enough or thought they were old enough to do it, they wanted to do it because Mom and Dad were doing it,” says Dusty. “They were a little nervous at first, but all three of them are very comfortable around them, and enjoy going to the shows.” Now, the kids are so keen, they’ll start tying up calves on their own before their parents are even out at the barn. Some may notice their children are more capable and comfortable in the show ring that many of the youngest juniors. “Our kids have always been really comfortable around the animals, but we try to keep it safe for them.
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"You still have to look for what’s underneath: to see the potential in the steer in that hair... Don't just judge him on that day. Think in the long term.”
They’ve never had the opportunity to get hurt, and we’re right there with them,” says Sara. They stress to their children that working hard is the key to success in the show ring. “You have to work as a family, to do well,” Dusty explains. “It’s got to be a team effort, no matter what show you go to … We try to make sure it’s got to be fun for them. No matter what we’re doing — if we’re showing cattle or we’re playing hockey, even at school — you need to enjoy what you do, because if you don’t enjoy it, you won’t do well,” says Dusty. There are a number of differences in the show circuit that the Howells see today, compared to when Dusty and Sara were competing as juniors. “Now there’s more shows to go to. If you miss one, it’s okay because you can always catch one the next weekend,” says Dusty. Another thing they’ve noticed is a growing interest in prospect calf shows over the last several years. “Everyone has a steer and a heifer, and I think the quality and competitiveness is far better. He points to the 2016 Calgary Stampede Junior Steer Classic, which, in past years, often had a handful of standout steers that easily rose to the top. “This year, there were about 30 good steers there that could have easily won.” This year marked the first summer than the Howell children competed at Summer Synergy in Olds, AB,
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Below Lilly shows "WD" at the Acme steer show. ©© Christine Boake Photography
Middle Sara looks on as the Howell kids exhibit their steers at the Acme steer show this spring. ©© Christine Boake Photography
Right Dusty judges at the Red Deer Westerner. ©© ShowChampions
one of the most buzzworthy junior shows of the season. “I was impressed at how many seniors were there, and how many … really wanted to win – probably because of the money up for scholarships,” Sara notes. “I remember as a kid, if you were 18 or 19 and you were going to the junior shows, you were considered old. Now, it seems more acceptable to be going
ROLE MODELS GROWING UP & HOW THEY AFFECTED YOU SARA My parents — they were always working hard and were honest in everything they did. They brought reality to everything. Good or bad, they always kept grounded and humble.” DUSTY My folks taught me work ethic and sacrifice so I could do the cattle stuff. My grandpa Duffin was instrumental in teaching me about the cattle business and lessons (such as) stand behind your product, a deal is a deal, you always pay for the cattle when you pick them up — little rules like that, and we still adhere to them. In terms of the show ring, Lee and Dawn (Wilson) taught me everything when it comes to showing cattle, and they really helped me along.” 070
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because of all the money you can win in scholarships. I think if they had the money back then, it would be the same.” The amount of scholarships is much higher than when they competed at the Calgary Stampede International Youth Livestock Show, not all that long ago. “There were just 10 scholarships, five for $500 and five for $1,000. It was tough to get those,” Dusty
recalls. Juniors also are vying for more prize money and opportunities to qualify for judging competitions and other trips, they’ve observed. “I think it’s definitely headed in the right direction,” he says. Looking ahead to a new show season and a new set of prospect calves, the Howells are preparing their calves for sale, primarily to 4-H members and junior exhibitors. Temperament is an important trait to look for when searching for fall show projects for younger buyer, they advise. They look for cattle that are functional and are “sound on their feet and legs and have
FAVOURITE SHOW DAY TIP SARA Keep to your calf's routine. Keep yourself in that routine, too, so you don’t get yourself all worked up. Don’t change what you’re doing because of the people you’re stalled beside. It’s just easier when you follow what you’ve planned.” DUSTY "Be prepared and have a plan ahead of time.”
some natural thickness … and you can tell they have some grow to them,” says Dusty. “It’s especially important to look at their mother, we find. If they’re out of a good cow, you have at least a chance that they’re going to turn out. That’s pretty important to us, whether it’s a steer for us to keep for ourselves out of our own herd or sell, or if we’re looking somewhere else.” Not getting too caught in a calf’s hair, they mention, is another point to consider. “You still have to look for what’s underneath of that, or see the potential in the steer in that hair — what you can do with it combined with the steer underneath the hair.” Another tip is to look at a calf in terms of their potential as a finished steer, 200-plus days later. “Don’t just judge him on that day,” Dusty advises. “Think in the long term.” When raising prospect calves for sale, Dusty and Sara often deal with selling calves that their children would prefer to keep and show for themselves. “Every year!” Sara laughs. “They’ve already got their favourite’s picked out.” She finds this to be tough at times. “You can’t always keep your best. Sometimes you have to sell your best to promote your herd … A lot of times, we bring a group of steers home and halter break them and work with them for a couple months. When the time comes to sell them, it’s difficult because they’ve become our favourites.” “We try to let each kid keep the one that they had their hearts set on. For instance, last year we brought home a couple of T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
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WHAT WILL YOU BE LOOKING FOR ON SHOW DAY SARA “A good one is a good one. It doesn’t matter what breed.” DUSTY “We appreciate quality cattle, no matter what breed or colour. We run predominantly black cows, but we’ve shown Herefords, white ones, blue ones, pintos — We’ve had every kind. It’s enjoyable to see kids who you can tell put in the preparation and the work. And you can tell the ones who enjoy being there, too.”
WORDS OF ADVICE FOR JUNIORS SARA I remember when I was a kid and we were getting our show cattle ready for the summer — I don’t know if it was my Grandpa Louie or if it was my dad — but one of them put a little saying on our feedroom door, and it said, ‘The will to win is important, but what is more important is the will to prepare.’ It’s not the day of the show, it’s the months of preparation before.” DUSTY "Like anything, you get out what you put in. There’s working hard, and then there’s working hard and smart. Make every step count along the way. If you do it right, it doesn’t always wind up with a first place or a champion, but it will give you the best opportunity to do well. Don’t be afraid to learn something new or talk to the people who are doing well. Ask questions, pay attention, see what they’re doing differently and why.”
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heifers early, and gave (the buyers) the option: ‘you can have one or the other, because Lilly gets the one you don’t take’, because she liked both of them,” says Dusty. “Other times, we’ll kind of compromise — you can keep this one, but we have to sell these other five.” Working with sale calves and their own show projects is something the entire family is involved in. Sara considers working on cattle together to be a joy, something special. “We enjoy it as a family, because Dusty works full time at their excavating company, and I do hair from home, too, so it’s that one thing we all do together that makes it so fun,” she explains. “Dusty comes home from work, and it’s the five of us out in the barn every night.” Now that their children are at the start of already-successful show careers, Dusty and Sara are proud to watch them take the route they enjoyed so much themselves. “It’s more rewarding watching them do well in the show ring than us ourselves,” says Sara. Dusty agrees. “I think I enjoy showing more with the kids, especially because there’s a lot of activities that families can do. Showing cattle, that’s a true family activity — the preparation and the work it takes at home,” says Dusty. “To be honest, if I never set foot in a show ring again, I’d still be happy just as long as my kids were doing it.”
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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Your source in S.E. Saskatchewan for show steers and heifers 1. Jackson Cattle Co.
Levi, Carmen & Chance Home 306.885.4418 Levi 306.537.9251 Chance 306.537.4690 jcc@sasktel.net from Lajord 3kms SE on #33, Left (east) 7km, 1km north or from Sedley – 6km North, 1km West, 1km north
2. Ryley Gutzke Show Cattle 306.891.9828 gutzke22@hotmail.com from Weyburn #13, 10 miles east, 2 miles north, 1/4 mile east
3. Blue Moon Ranch
Brodie & Leslie Gutzke 306.861.6575 brodiegutzke@hotmail.com from Weyburn #13, 11 miles east, 1 mile south
4. Rasmuson Cattle
Tyson and Chantal Rasmuson 306.458.7544 tydcc@hotmail.com from Midale #606, 5 miles west, 1/2 mile south or from Halbrite #39, 1 mile east, 6.5 miles south
5. Vandy Cattle
Justin VanDeWoestyne 306.461.6031 vandycattle@hotmail.com from Benson #47, 2 miles south, 5 miles west or from Estevan #47, 19 Miles north, 5 miles west
6. Tableland Cattle
Wade & Heather Brokenshire 306.634.5535 306.421.7967 tablelandcattle@sasktel.net from Estevan #39, 15 miles to bottom of valley, east 3 miles, 1 mile south
South east • S H O W
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Pursuit 60+ calves available for viewing starting September 10th • Contact owners for viewing times and sale procedures
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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
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UPCOMING SHOWS + EVENTS
Shadybrook Shorthorns "Maternal Excellence" Sale
OCT
Miller Show Cattle Online Steer & Heifer Sale
OCT
Wise Maine Anjou Ranch Open House
OCT
West Brome, QC
Cremona, AB
Irricana, AB
08 8-9
10
Rocky Coulee Steer & Heifer Sale
OCT
Dun-Rite "Brothers from Different Mothers" Sale
OCT
Hiller Hay Farm "Colours of Fall" Steer & Heifer Sale
OCT
Crossing Creek Cattle Steer & Heifer Sale
OCT
Lone Star Angus / Rock Star Cattle "Backdrop Bound" Sale
NOV
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"Take the Lead" Steer & Heifer Sale
NOV
OCT
Rasmuson Cattle Steer & Heifer Sale
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Calmar, AB
Morinville, AB
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Horner & Rawluk "Back to Class" Sale Minnedosa, MB
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Justamere 17th Annual "Sale of the Year" Lloydminster, AB
Lazy MC & SSS Red Angus Cowgirls Sale Calgary, AB
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"November Gold" Steer & Heifer Sale
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T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Interior Provincial Exhibition Armstrong, BC
Orangeville Fall Fair
Orangeville, ON
Renfrew Fall Fair
Renfrew, ON
Lindsay Exhibition
Lindsay, ON
Southwest Prospect Classic Jackpot Steer Show Swift Current, SK
Young Ranchman's All Breeds Livestock Show Swift Current, Sk
Olds Fall Classic Olds, AB
Lindsay Exhibition
Lindsay, ON
Brigden Fall Fair
Brigden, ON
Erin Fall Fair
Erin, ON
Taber Junior Livestock Classic Taber, Alberta
Manitoba Ag Ex
Brandon, MB
Royal Agricultural Winter Fair Toronto, ON
Farmfair International
Edmonton, AB
Canadian Western Agribition Regina, SK
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INDEX OF ADVERTISERS Alberta Simmental Breeder's Select
59
Hillbilly Cattle
Arch Holdings Club Cattle
76
Hiller Hay Farms
Boss Lake Genetics
12
Calgary Stampede Junior Steer Classic BC
RK Cattle Co
9
RK Animal Supplies
Horner Cattle
49
Rocky Coulee Ranch
JMK Valleyview Enterprises
53
Rock Star Cattle
74
Rusylvia Cattle
76 6 3 IFC
Charolais National Show & Sale
41
Justamere
Craigmore Farm
78
JT Livestock Ltd.
77
Saskatchewan Verified Beef
16
Crossing Creek Cattle
72
Lone Pine Cattle Services
73
ShowCoat
78
Dun-Rite Stock And Stables
13
Lucky Springs Farms
15
Southeast Show Calf Pursuit
75
Fairland Cattle
11
Masterfeeds
81
Spady Farms
Farmfair International
31
Nu-Haven Cattle
Genex
21
Olds Regional Exhibition
20
Vandy Cattle
83
Grand Valley Fortifiers
39
Rasmuson Cattle
82
Vintage Studios
63
9
Rawluk Livestock
49
High Country Cattle Services
080
81
9
T o p S t o c k M a g a z i n e / Fa l l 2 0 1 6
Townsend Show Cattle
5
10 IFC
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