Possible Reasons for Decline in your Website Traffic

7 Factors that Impact Organic Traffic of your Website Whether you are an expert SEO user or someone who runs their own business, it’s more likely that you witness fluctuations in the organic traffic and rankings of your website. Sometimes it would be hard for you to determine the root cause of it too. Having said that, it is cumbersome to estimate what has actually caused the decline in traffic and conversions. But, we have got your covered! Here are the possible factors that can impact your website’s traffic.

1. Your Pages might not be Indexed: Make a quick Google search by keying in “site: yourwebsite.com” to ensure that your pages are indexed. Also check your robots.txt file for making sure that no important pages or directories are blocked. Checking individual pages using a noindex tag is not to be forgotten.

2. Bot Filters: Bots usually enter the homepage and mimic real user behaviour by moving throughout your site navigation. A major sign of bot traffic is a highly trafficked page having a higher bounce rate, low conversion rates and less average time on page. This could be best resolved by applying a generic bot filter.

3. Website Updates A decline in your traffic is expected if you have executed any of the following – a) you have modified your on-page copy recently. b) You have performed a website overhaul. c) You’ve migrated your website sans redirects. Once you have modified your website’s content, it would take some time for Google to re-crawl and re-index such pages. It is very common to experience fluctuating rankings for a few weeks thereon.

4. Confusion in URLs: If you haven’t crafted a proper keyword map or you have optimised two or more pages for the same keyword, it can potentially reduce the rankings of your website. However, with the help of

a keyword tracking tool, you’d be able to analyse the URLs Google chooses to rank your website, day after day.

5. Structured Data Markup Setting structured data markup and leaving it aside is so very wrong. You’ll have to be responsible enough to monitor the appearance of your snippets periodically to make sure that relevant information is displayed. Markups also change as soon as the content in your website is altered.

6. Getting Outranked by Resellers: There are certain uncontrollable factors that adversely impact the rankings of your website. One of them is getting outranked by resellers. You might have commenced an affiliate program with many resellers under you. This doesn’t pose any problem until they begin to outrank you. This is a bad sign as you’re losing traffic to other websites.

7. Current Industry Trends Yet another factor that’s totally out of control is the current trend in the industry. Most industries are free from the effects of recession (with an exception of oil industry). See how the competitors are performing at present and analyse if they’re facing the same problems.

Despite the fact that customer information isn’t so relevant for SEO, it becomes useful to share the same with an SEO agency. By doing so, it lets you understand if the taste and preference of customers have changed, which could be why your website faces a decline in traffic over time.

An efficient SEO Company in Sydney has all the resources and expertise to make sure your website and business stays on top with consistent rankings and traffic at most times. Consult an SEO company today and stay ahead!