Strategies for Real Estate Leads Generation Knowing several strategies for Real estate leads generation is essential in today's highly competitive market. The discovery of new prospects is a crucial activity for a real estate business because without them, sales will gradually decline. Sales agents often apply the usual techniques for prospecting, such as making cold calls, purchasing real estate leads, and asking for referrals. While some of these techniques could still be effective, you would be missing a lot if you fail to harness the power of the Internet, and this is done through Internet advertising and websites.