TOP 4 SIGNS YOUR SEO STRATEGY IS BOUND TO FAIL AND HOW TO SAVE IT

TOP 4 SIGNS YOUR SEO STRATEGY IS BOUND TO FAIL AND HOW TO SAVE IT

As a marketer or business owner, you must be familiar with the term SEO. SEO stands for search engine optimization and refers to the process of refining content based on specific keywords that help improve the overall ranking of your web page.

Search engine optimization is the number one way for people to get their business organically discovered and make the most out of their marketing efforts. However, not all SEO efforts are fruitful.

If you’ve recently published SEO optimized content but are not seeing any results, it’s highly likely that there is a problem.

Here are some top signs that your SEO strategy is failing:

1. Decreased Organic Traffic When optimizing content for SEO, always keep a check on the web traffic that you get before and after. You can do so by going into your google analytics account and checking the website stats.

Also, keep a track of the sessions created and how long are people staying on your page.

If you see a decrease in your website traffic after you implement your SEO strategy, it is likely that the SEO expert didn’t do a very good job. If anything, the SEO should help you see a dramatic increase in your web traffic and decrease your bounce rate. If this is not happening, your search

engine optimization strategy is failing and it’s time for you to hire professionals from the best SEO services company.

2. Keyword Ranking Going Down When implementing SEO for your website, a lot of research is done to find the high-ranking keywords relating your business. However, if you see that the keywords you have used in your SEO strategy are not ranking high for your business any longer or other businesses are getting better ranking with the same keywords, the trouble is somewhere in your SEO implementation.

If you find yourself in such a situation it is best to carry out the keyword research again and rethink your SEO implementation.

3. Not Enough Content The most common reason for SEO strategies to fail is due to bad quality content. Search engines are smart and can detect when you’re trying to trick them. Most businesses create minimal content and forcefully put their keywords into it. They think that by doing this, their posts will rank better.

However, the reality is entirely different. Google ranks articles based on relevancy and useful information. Which is why an article that does not offer any valuable information and is only rich in keywords will fail to rank good on google.

If you don’t have a dedicated team that can provide you search engine optimized content, it is best to hire Long Island search engine optimization services and create high-quality content which is also rich in keywords. Another good option to choose for your digital marketing solution is to hire SEO freelancer.

If you notice any of the signs above after implementing SEO for your webpage, it is a cause of worry and needs immediate action from your end. Don’t let it go unnoticed, remember in today’s world SEO is an important part of generating leads and getting your business out there.