Calgary SEO Services - Certified Search Engine Optimization Analyst

Top Rank Marketing is an online marketing agency in Calgary offering search engine optimization services, PPC management campaigns, social media marketing, web design and development as well as e-commerce solutions.

Search Engine Optimization (SEO) Services in Calgary

1. Content Writing Tips:

How Words Grab Attention and Drive ROI

Content is considered to be the main harpoon for web marketing. It is very smart on the part of writers and marketers by how to fascinate search engines for ranking websites by inbound links, cross links and many other things. Numerous SEO service Calgary offers trained professionals in order to assist you in online marketing for your business.

To attract traffic on large scale, definitely you are required to employ some strategies in your content and in other web material as well. Several Calgary SEO experts offer smart advices on how to write attractive content, catchy headlines just to pop reader’s eyes out with full interest and information that can fulfil their demands.

Smart Tips for Impressive Content Content Relevancy Content should be relevant to your site or fro page topic. If web readers are not getting the desired information about what he has expected from your site, it can irritate or annoy them. The information your site is providing should be very precise which can satisfy the reader for what he/she was looking for in the first place.

Putting Conclusions in the beginning In the first two paragraphs your point must be clear to the readers. It will help them to have little idea about the further information the article is going to provide. So, try to get to the point in very first paragraph then expand it later.

Concise and Precise Content should never test reader’s patience at all. Because readers usually scan the material so, it would be better to write short concise, precise paragraphs instead of long meandering ones. Long paragraphs usually test readers patience better to provide to the point information.

Use of Action Words Avoid the excessive use of passive voice but it is better not to use it. Maintain the flow of your pages moving.

Format of Content Material •

Better to use list instead of paragraphs, as it makes the reader to feel easy to scan the content in much less time. But the lists should be short.

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Keep your list items short which help the readers to remember easily as shown by various studies that people can remember reliably 7-10 items at a time.

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Sentences should be short and concise by using only those words which provide essential information to the web readers.

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Catchy headings and sub-headings assist the reader to scan the material even more faster.

Subheadings offer cues about the content letting them move on to the section of the document which is more useful.

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Keep the headings and subheadings bold.

Writing a content for the site might be easy but to attract the huge public is an intractable task.

However it is not impossible at all, all you need is to be little careful about human behaviour as they are not very patient to read each and every line. They just scan the material in order to get required information. So, the material should be concise with short paragraphs and catchy headlines.

Top Rank Marketing provides trained technologists who are efficient in their job of on line marketing. We deliver best services for top rank marketing with best tricks and solutions in order to flourish your online business.

2. How to Attract Traffic By Building an Attractive Blog Many SEO service Calgary proficient technologists offer services in order to boost your online business. Blogs are one of the main element of web designing which can have great influence on the readers. To attract traffic, your blogs should be precise with catchy headlines. Content should be like that it must impress the readers by its quality not by its quantity. While writing blogs must decide who will be your primary or secondary audiences.

Several proficient web designing Calgary technologists offer the clients custom solutions deliver best solutions. You must identify not only your goals for your blog but also reader’s expectations.

Essential Tips to Write an Attractive Blog •

Honesty

Always present your content of the blog honestly and openly. So, that readers loyalty will undoubtedly grow.

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Keep in Mind The Reader’s problem

Keep in mind who are your readers. Whom are you targeting? Know your audience well and find out what they want to know? What problems are they facing? To know about the problems they are facing try to visit other blogs having the same target.

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Don’t fall in the trap of Listing Links

You may find blogging a bit time consuming and may find the shortest way of listing links to other online content for your readers. It is suggested not to fall in trap of listing links. So, provide links with your own synopsis and point of view about the content of those links. You can lose readers if you link without context.

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Offer Attribute

Do not take risks by violating copyrights, or by stealing content from another blog or website. On finding any important information from other blog which you want to share on your blog, provide a link back to the original source.

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Catchy Headlines

Headlines act as an advertisement for your posts. Catchy headlines motivate the reader to read the post. If your content is good and headlines are not that catchy no one will find interest to read the whole post. So, make them bold enough to attract the readers.

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Break the Jinx and Try New Things

Don’t repeat the pattern as same as in previous blogs. Always try to create something new. Prevent your blog from getting stale by adding and creating new and latest things. To get more ideas explore various sources like magazines, books and movies also.

While writing blogs many facts are to be keep in mind. Observe readers behaviour that while reading what facets can keep them away from your blog and what can attract them. Writing material must be concise. Means you should have the potential to express your information in short.

Top Rank Marketing delivers adroit technologists that provide our clients the custom solutions they always needed. Our efficient experts can help you in running your online business with their knowledge.

4. Top Rank Marketing Share 6 Secret Steps to Boost SEO for Startups & New Businesses If you have a great idea in mind, some money to invest, great workers in hand and lots of potential customers; then you can definitely think of starting a new business. Once your business model and process elements have been covered, the next thing you should do is plan out your search and discovery in digital contexts.

Nowadays, a host of elements are needed in order to do well in the digital paradigm. So, here are some ways as how you can get your SEO right for your new business.

1. Know Your Keywords and Concepts Firstly, you need to start determining your customers’ behavior whom you want to deal with and also as what concepts you think you should get associated with. This thing is much bigger than just keyword research. People, functionality, content, open data, and various other things will help you to get the wheels of your business rolling. Analyze the various concepts and behaviors you feel like being associated with and then build a list of strategic keywords. These keywords can then be used for a lot of different purposes.

2. Plan and Practice Content Marketing Once you have a hold on the key concepts of your business and have then built a strategic keyword list, your next step is to create a ‘high level’ content creation plan. The words ‘high’ & ‘level’ are stressed out because this way you will be able to inform about your site user experience, the kind of people you plan to hire, social, the kind of narrative, video or other digital content that you think of investing in.

3. Make Sure That Your Site is Technically Flawless In the world of SEO, there are two main components: •

Ensuring that you don’t screw up your site’s indexing by creating a kind of content that is duplicative or can’t be seen.

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Making sure that you only create search engine friendly code.

Modern content management systems can do a pretty decent job in this field. If you are using WordPress, then you are truly lucky since there are some great SEO plugins which make the tuning of the technical side of various things quite easy. Most of the content management systems can also enable you to create sitemaps, however, be sure to activate them and then submit them to Google. Get them validated by using Google Webmaster Tools. Creation of open data sets or APIs is also a new trend in SEO which comes in handy if your business will need to thrive by getting your content or inventory into maximum number of places 4. Get the On-Page and Metadata Act Right Certain discrete content elements like; web pages, PDFs, images, videos, brand pages, social profiles, local listings and off-site pages require on-page optimization. This means knowing the target key-phrase for the content and also getting it into the right place i.e. the title, copy, description, etc. One needs to be sure of every piece of content that is optimized before it gets published along with social signals (tweets, likes, Google +1′s). A ton of metadata schemas are also present out there like; Open Graph, Twitter Card etc. It is always best to build this front-end metadata in your templates wherever they are appropriate and then let them extract the right attributes from the database or let your writers enter the values in the CMS while the content is being created.

5. Devise a Social Authority Plan Generally, social authority is measured by a given person’s G+ profile and whether it has the right potential to turn into a major ranking factor in the world of semantic knowledge or app-based engines. You need to determine as who all in your company will need to become active on Google+ along with other crucial social graph and authority platforms like LinkedIn in order to push your brand, create high level content and eventually get connected to various authoritative people. Some brands aren’t in the favour of all the company employees representing their brand in some sort of social contexts while some are OK with that. Usually, most companies net out in the middle making their high profile executives, writers or product people authorized and compensated for their social authority.

6. Localize and Mobilize Your Content Search engines are geo-locating not just their local results but the core web results as well. This means that you need to make more efforts for making your content locally relevant functionally great on mobile devices where a ton of local searching is done these days. Draft geo-targeted evergreen pages; create certain geo-optimized profiles, certain location pages, reseller or support pages etc. It doesn’t matter as how abstract your business is; you can always find some way to make everything locally relevant. Whether it’s a startup or a totally new business, these 6 insane steps will definitely boost your SEO and make it more successful. Undoubtedly, once you launch your business, the priority of certain keywords and content may change, but at the end of the day the game still remains the same.

We, at Top Rank Marketing increase your online marketing exposure and have helped hundreds on new businesses gain ground on the web. Our effective web development and management strategies are the reason why we are the most favored company when it comes to online marketing. Contact us today to get a free quote on our services.

4. Strategies for Digital Marketing to Maintain Online Rank Zenith Digital marketing assists in analyzing consumer’s behaviour. It also tells the precise results about the effectiveness of marketing programs. Many Calgary SEO technologists offer services to the clients to expand their business. Digital marketing demands proper schemes and strategies to attract heavy traffic. New business owners should have the potential to understand what the consumer exactly demands?

Numerous Calgary SEO services provide excellent guidelines how to plan for digital marketing assisting your business to prosper. Consumers demand marketing messages and offers which are personalized and targeted with relevancy. And this demand can be fulfilled by digital marketing easily.

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Models of Digital Marketing

Company always focus on these four different digital marketers models that are digital branders, customers experience designers, demand generators and product innovation. •

Digital Branding Professionals

These are basically consumer products companies which focus in developing new brands and renewing them. Companies now advertise their products more on digital multimedia rather than using traditional linear advertising. Digital marketing helps the consumers to connect to the brands in new and innovative ways. Digital multimedia informatively engage consumers more and drive their loyalty for the brand.

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Customer Experience

These designs use customer data and insights in order to create a fantastic end-to-end brand experience for the customers. Basically business of these companies is built around customer service. Companies are always in the fray to develop a loyal customer base by renewing and reinventing various ways to interact with customers.

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Demand Generators

These usually focus on to drive online traffic as much as possible. They help transform this search into sales across channels in order to boost marketing efficiency which in turn makes their pockets heavy. All the elements of digital marketing such as SEO, website designing and mobile-connected apps are designed to flourish sales and to increase loyalty.

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Innovators of Product

Digital marketing helps the product innovators to develop and identify to roll out new innovative digital products and services. It is necessary on the part of business owner to apply digital interactions with consumers in order to perceive their real thoughts and consequently innovative funnel can be established.

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Eight Basic Marketing Capabilities

These capabilities are more or less relevant depending on which the four digital marketing models a company employ.

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Segmentation and assessment

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Measurement

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Decision making time

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personalization and target

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Optimized content

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Innovation

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Influence of society

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Implementation of marketing programs across channels

For successful digital marketing, all the above mentioned capabilities are essential to be implemented. But it is also necessary to understand that each capability works according to the model of digital marketing. Digital marketing requires innovation, strategies and synchronization among the models and capabilities to be implemented.

Top Rank Marketing offers skilled staff having technical knowledge at your service in order to help you with online marketing. Our technologists provide customized services with smart solutions.