Mobile Electronics News July 2012

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ELECTRONICS

MOBILE

JULY 2012

NEWS

IN THIS ISSUE Double DIN uNIts the best on the market revealed INDustry News From digital radio to phone kits tech help New Q&A and install guides

WITH TOPVIEW CAMERAS

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AUGUST 2011

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iPOD HEAD UNIT REVIEW

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JULY 2011

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DOUBLE DINNERS!

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\\\ CONTENTS \\\ ED SPEAK

EDITOR’S COMMENT MEN is 10 years old!

Welcome everybody to a very special edition of Mobile Electronics News (MEN). Special in what way? Well, it was 10 years ago this month that the first ever issue was launched. That means 10 years of up-to-the-minute product and industry news, business ideas, installer guides, reviews and comment. Sure, there have been new looks, redesigns and even a different magazine name over that time, but we think it’s a good opportunity to reflect, and make the changes that will keep us strong for the next 10 years and then some.

So what changes have we made? Have a quick look through and you’ll see new sections – such as our dedicated industry news and product news sections, plus the addition of reviews and Q&A pages, and a bold, more colourful design. We’ll reflect these changes at this year’s ICE Awards, which has also been upgraded with a new, more elaborate venue for 2012 – the Grand Connaught Rooms in Covent Garden. More info on p34.

And then, of course, there is the final change – me! After 10 years at the helm, Martyn Williams has a new focus within the magazine, maintaining and improving our technical content, so I’ll be in the editor’s chair. Some of you in the industry may recognise me from my days editing Total Car Audio magazine (which I was doing 10 years ago as MEN was just launching).

Enjoy the issue!

Chris Anderson Editor, chris@chrisandersonmedia.com

The MEN office reveals what they were up to 10 years ago, when the magazine first launched

Charlotte Body, publisher “This time 10 years ago I still managed to fit into my size 10 jeans! And I was on the verge of starting my media empire.

Still today I am the only media partner in this business.”

Loryn McIntyre, publication manager “This time 10 years ago I would have been settling into motherhood, knee deep in nappies and puke!”

Loraine Winter, senior designer “I had just bought my first flat and started my first design role at Informa Publishing in their business division at Oxford Circus.”

Contact all the team on: Tel: 01268 754 897 Fax: 01268 754429 www.mobileelectronicsnews.eu Charlotte Body PUBLISHER Tel: 07903 944666 charlotte@creativemedialtd.co.uk Chris Anderson EDITOR Tel: 07553 564998 email: chris@chrisandersonmedia.com Loryn McIntyre PUBLICATION MANAGER Tel: 07538 332171 loryn.mcintyre@creativemedialtd.co.uk

CONNECTS2 UPDATE

4

Industry news

6

Digital radio news

8

We look at two of the company’s newest products

Big announcements, plus movers and shakers An update on DRUK’s latest consumer campaign

Q&A

10

Leisure market

22

Opinion

26

Got a business or install query?

Write to us and we’ll see if our experts can help

The latest audio and navigation products from the world of caravans, camper vans and marine Andy Mills says you shouldn’t assume your customers are experts when it comes to technology

Meet the team

THE MEN TEAM

CONTENTS 07/12

Double DIN units

28

We look at the latest double DIN head units to hit the market

ICE Awards 2012

34

Product review

38

Find out how to get your tickets here!

Adam Rayner tests the Alpine EZi-DAB – the easy way to get digital radio

44

Emma Bridges Production/Events emma.bridges@creativemedialtd.co.uk

Creative Media Ltd. 318c High Road, Benfleet, Essex SS7 5HB.

Bury update

40

Business focus

42

PPA Distribution training

44

FCS Comms Installer 12

46

Radio advertising

50

Product news

52

VCE guide

56

MEN directory

58

Discover the latest handsfree phone kit from the brand Why public relations is still an important tool for your company

The latest Soundstream products revealed

Opportunities for the installer business, including products and training schemes

From new head units and connector kits to bass boxes and tracking systems

Peter Johnson ART DIRECTOR peter.johnson@creativemedialtd.co.uk

If Creative Media publish any supplied text or photographs by way of contribution to the magazine, you automatically and hereby grant Creative Media a perpetual, royalty-free, irrevocable, non-exclusive right and licence to use, reproduce modify, publish, translate, create derivative works from and distribute such text or photography into any from, medium or technology now known or hereafter developed. In addition, as between you and Creative Media, you assert and waive any and all moral rights in such text or photography. The views and opinions expressed by any contributors (including advertisers) to the magazine are not necessarily those of the magazine and should not be taken as such.

28

Book an advert for your company on digital radio – it costs less than you think

Loraine Winter SENIOR DESIGNER & CONCEPT DESIGN loraine@creativemedialtd.co.uk

Contributors: Adam Rayner: adam@talkaudio.net Martyn Williams: edunit@edunit.plus.com Andy Mills (Millsy): millsy-max@hotmail.com Carl Hynes: carl@esscomm.co.uk Arthur Deebie: arthur.deebie@gmail.com

22

The KIA Venga is fitted with parking sensors – in 90 minutes!

56

Numbers and websites for manufacturers and suppliers

www.mobileelectronicsnews.eu 3

PRODUCT FOCUS /// CONNECTS2 DAB TUNERS ///

N

H•

DU

NEW

T LAUNC

CT LAUNC

D UC

NEW PRO

The new universal twins

NEW PRO • H

ow that Connects2 has developed its massive range of OE-fit hideaway tuners, it was only a matter of time before coverage of the other parts of the market was successfully achieved, particularly for vehicles without steering or stalk controls.

The new CTDAB-2 and CTDAB-1 are designed to cater for important market niches using a full-featured infra-red remote control.

The DAB-2 is likely to be the most popular solution, covering both OE and aftermarket head units with a conventional non-video display panel.

The DAB-2 patches into the vehicle’s aerial line using the conventional banana-style plug and socket. With customary efficiency, C2 can supply any sort of aerial plug/socket adapters to cater for different aerial plug configurations.

Using the aerial patch, the tuner transmits the digital radio source in FM, plus RDS display data to the radio, cutting the signal from the existing aerial to eliminate cross-talk interference. The FM frequency is adjustable to suit prevailing conditions, and the unit transmits both the digital station name and also the subtext using Radio Text data. If the head unit is not compatible with text, only the station name will be seen.

1

Connects2 launches two important new products with external remote control, the DAB-2 digital radio tuner for vehicles without steering wheel buttons and the DAB-1 unit aimed mainly at aftermarket multimedia head units, complete with USB connection for images and video input

Product in detail: CTDAB-2 1 It’s the smallest hideaway tuner unit in the range due to the Can-BUS circuitry not being needed for this application. It does however contain all the essential fully-tested elements needed for vehicles without existing controls.

The DAB-2 is supplied without an aerial, allowing the installer to choose a suitable antenna from the large Connects2 range of products from stick-on and mag-mount types to those suitable for permanent installation.

The kit comes with full instructions, an infrared eye with long extension wire and a remote control with batteries.

2 After removing the head unit to hook up the power and accessory connections and aerial patch, the only other external wiring is for the antenna and the infra-red receiver head.

4 www.mobileelectronicsnews.eu

2

5 All that remains is to fire up the head unit and hit the scan button, clearly marked on the remote control. Depending on the vehicle, it might be possible to mount the remote and the infra-red receiver together as a control feature permanently to hand for the driver.

Product in detail: CTDAB-1 video output model

3

3 The infra-red eye is plugged into the unit and has a usefully-thin cable, which helps when bringing it through a trim panel joint for installing discreetly on the dash or centre console.

4

2 The harness from the DAB-1 tuner includes the audio and video colour-coded RCAs.

The DAB-1 has been fully tested and installed by MEN, and it’s a great solution for customers with an aftermarket multimedia head unit. Ours was linked to a Sony XNV66BT, which gave extra flexibility to the unit, as well as an excellent DAB tuner with high resolution graphics, full radio station sub text and, if you are into fully-featured digital radio, there is a full technical information page on each radio station which can be accessed.

The real bonus for the customer is from the USB input, featuring photo album presentation (JPEG, BMP and GIF) plus video play (MPEG4, ASP, XviD, DivX4.0 and 5.0).

Audio only formats supported are MP3 and WAV, the latter being a full CD replay format for extra quality.

1

4 The DAB-2 was installed with C2’s stick-on amplified aerial model AD-2, which comes with the small threaded SMA connector suitable for this unit. This aerial has been tested by MEN, and provided the installation instructions are followed closely (particularly the fixing of the ground plane tab to a metal window frame), the performance of this item is far beyond the usual expectations of a small stick-on antenna.

5

2

3

3 The unit is supplied with a simple stick-on aerial. The DAB-1 has an F connector socket, so will need a suitable C2 adapter to use a different antenna.

4

4 The remote control for the DAB-1 is similar, but has extra functions associated with its USB input features.

1 Again the DAB-1 tuner is very compact and has a metal casing like the DAB-2. The only other difference externally is the three line-out RCA connectors. These are the stereo audio and video outputs suitable for any head unit with these aux-in features.

It should be noted that the RCAs are female, so normally requires a three-way male/male connecting cable. One of the advantages here is for the installer to be able to select a correct length of cable for remote mounting of the unit to allow the user to directly plug and play USB memory sticks.

If this doesn’t suit the car or the customer, a USB extension lead could be discreetly installed to make this feature available.

The DAB-1 is supplied with a window aerial using an ‘F’ connector. C2 has a full range of F connector adapters, so that any aerial in its range can be fitted.

Connects2 has a brilliant range of DAB aerials which include four glass-mount models, and they are all amplified types.

There is also a Connects2 range of external mast DAB aerials.

For more information, contact Connects2 on 0845 257 5588, www.connects2.com

www.mobileelectronicsnews.eu 5

NEWS /// INDUSTRY /// MEN

Book now for the awards Get ready for the industry event of the year Don’t be left out – as we’ve seen in previous years, tickets for the annual MEN Awards are snapped up pretty quickly. And with a Rat Pack theme, a new and exciting location in the Grand Connaught Rooms in London’s Covent Garden, and with a who’s who of the industry attending, we expect this year to be no exception. Proceedings will kick off at 7pm with a champagne reception, with the awards themselves for exceptional products and services presented during the three-course dinner. Then it’s time to get down with the music of the Rat Pack, followed by a DJ. Full details of the event, with prices and how to book, can be found on p34. And don’t forget to send in your nominations – you could be in with a chance of collecting an award on the night! See you there.

More info on p34, or call 01268 754897 and visit www.mobileelectronicsnews.eu

TELL US YOUR NEWS!

If you have company developments, news or thoughts to tell the trade, why not let us know? Email information and hi-res images (300dpi) to chris@chrisandersonmedia.com

RECRUITMENT

Hyde Park Corner the Uk’s leading mobile installation company are currently recruiting experienced In-car mobile engineers Successful Engineers will require a minimum of 3 years previous experience working within vehicle installations and have good customer services skills. You will be working with all types of motor vehicles and installing various types of electrical accessories including: car kits, parking sensors, tracking devices, telematic products, etc.

You will be required to carry out installations on a mobile basis at arranged time slots, install the products and complete all relevant electronic paperwork.

An excellent package awaits the successful candidate including company vehicle, uniform, company phone, basic salary & commission.

Currently recruting all over the UK including the following areas: London (north & south) • Birmingham • Leicester • Peterborough • Kent Please send a CV in the first instance to: jobs@hydeparkcorner.net Hyde Park Corner, 61-63 Dowson Road, Hyde, Cheshire SK14 1QS • Tel: 0161 368 6999

IFITSTUFF

Revisit MEN Expo online Did you make it to the MEN Expo at Coventry’s Ricoh Arena in March? If not, or if you simply want to remind yourself of who and what was there, check out the virtual tour online at Ifitstuff.com. Go to www.ifitstuff.com/virtual_expo, and right from the homepage you can hold your mouse button and scroll left or right for a 360-degree view. Go to the map in the bottom right hand corner, however, and you can see all of the stands – click on any and a video pops up, interviewing the company reps on the stand and checking out the new products and demo cars. Hit one of the yellow blobs, and you can spin around again for a 360-degree view from that point. It makes it feel like it was yesterday. www.ifitstuff.com/virtual_expo

SCORPION

Scorpion’s new sales director Congratulations to Mike Gillard, who has just been appointed new sales director for Scorpion Automotive. Hailing from Cardiff, Gillard has 14 years’ experience of electronic manufacturing, and 33 years’ experience of the automotive industry. His appointment at Scorpion coincides with the launch of a new Fleet Management Services product, a state-of-the-art tracking system.

“It’s something the team are very proud of,” he says.

Scorpion Automotive 01257 249928, www.scorpionauto.com

DIARY /// FCS

BETTER BUSINESS Many people will tell you how tough it is in our industry at the moment, so it’s nice to hear a little success story every now and then. Talking with Steve Moss, who owns installation company Mega-Watt, at the recent FCS Comms Installer event, it seems that business is going well, so we asked him for a few pearls of wisdom.

1. Don’t stick to one thing “I used to do a lot of car audio, but that market has got very cut-throat with the internet, so I made a decision about 2009, I could either fight it out with people who just want to sell a box, or I could find something that I like doing, which is installing, so I moved into phone and tracking kits as well.”

2. Don’t be afraid to aim high “I just started ringing people, big companies with fleets of vehicles, trying to fit phone kits and tracking kits. I found a lot of big national companies, such as courier companies and restaurant chains, anyone with a big fleet of vehicles – I just did 500 vehicles for one company, fitting them with phone kits and PDA charging cradles.”

3. Build the relationship “To get 500 phone kits and charging cradles, the company I did it for understand it’s only me, and I’m not dishing the work out to anyone else. They understand that if I fit it, they are all fitted the same, and they know I work to a high standard. The way I got in with them, they rang me up to do a repair that someone else had fitted, and the guy with the car was the manager, so I showed him what was wrong and how I would fit it, and he gave me the contract, just like that.”

4. Don’t wait for it to come to you “You’ve got to get out there and find it, knock on doors, ask questions, and keep trying.

I’m always seeking work, you can’t rest. This company supplies me with 40-50% of my work, but I’m not relying on it, because you could have weeks when you’re quiet.”

5. Educate the customer “You have to go out, talk to people, say not just what you do, but what the benefit of the products you do is over factory fit. One thing I say is that factory technology goes out of date too quickly. But keep your customers informed of new products – do you want iPhone this time? How about Android? It’s not a dead business.”

Mega-Watt 07775 165379, info@mega-watt.co.uk

New CEO for FCS The recent FCS Comms Installer event was a chance to meet the organisation’s new CEO, Chris Pateman, whose role began officially on July 1.

Pateman already has a wealth of experience in running trade associations, and previously served as managing director for the Builders’ Merchant Federation. The role at FCS (Federation of Communications Services) will no doubt be a little different, serving businesses in the radio, mobile, fixed an IP telephony arena, but Pateman seems up for the challenge. “The more time I have spent with Jacqui and the FCS board, the more impressed I have been with the quality and the sheer volume of work FCS undertakes on the industry’s behalf,” he says. “It is an attractive industry to join.” Chris takes over the role from Jacqui Brookes, and can be contacted at cpateman@fcs.org.uk. www.fcs.org.uk

VESTATEC

Vestatec appointment Vestatec has appointed Lee Preston as its new sales manager for Scotland, Northern Ireland and Northern England. Lee brings a wealth of experience with over 15 years in the industry. Commenting on his appointment, Lee said: “It’s a really exciting time to join Vestatec and to represent Rockford Fosgate, Rosen Entertainment and Meta System.” Contact Lee on 07980 873253, or email lee.preston@vestatec.co.uk.

Vestatec 0208 867 2340, www.vestatec.co.uk

MORE NEWS!

Our new product news setion is on p54. But don’t just skip to the back, there’s lots more in-between!

PRODUCT NEWS ON P54

JULY Fri 20-Sun 22 Silverstone Classic Silverstone circuit, Northamptonshire The world’s biggest classic motor racing festival returns, with car clubs, classic races, music concerts, kids’ activities and more. www.silverstoneclassic.com Mon 23 Installing Profit Roadshow Ramada Plaza London Gatwick Hotel, 6pm Accessory product training organised by Celsus. Register at 6pm, break at 7.30pm for finger buffet, 10pm finish. With guest trainers from Paser and Digital Radio UK. More info on 01202 664390, www.celsusice.co.uk Tue 24 Installing Profit Roadshow Mercure London Watford, 4pm Accessory product training organised by Celsus. Register at 4pm, break at 6pm for finger buffet, 8.30pm finish. With guest trainers from Paser and Digital Radio UK. More info on 01202 664390, www.celsusice.co.uk

August Sun 19 Monster Truck Nationals Santa Pod Raceway, Northants With head-to-head car crushing, monster truck freestyle action, Fireforce jetcar and wrestling. www.monstertrucknationals.co.uk

September Sun 2 Trax Silverstone circuit, Northamptonshire Billed as the ultimate performance car event, with track racing, sprint tests, car clubs, retail village, mobile rolling road and kids’ entertainment. www.traxshows.co.uk

October Thu 18 FCS Comms Provider 12 Eversheds, London Brings together stakeholders in the competitive telecoms sector, giving providers the chance to hear from senior figures and decision-makers shaping the industry. www.fcs.org.uk

November Wed 7 MEN Awards The Grand Connaught Rooms, Covent Garden, 7pm Book your table for the most prestigious night of the year in the mobile electronics industry. www.mobileelectronicsnews.eu

www.mobileelectronicsnews.eu 7

NEWS /// DRIVE TO DIGITAL ///

Digital Radio UK’s Sam Bonham tunes us in to the latest developments

Consumer campaign In April, Digital Radio UK launched phase two of a two-year £10 million digital radio consumer communications campaign. Following on from its launch in December, our aim was to raise awareness of the fact that you can get digital radio in your car, and to encourage retail sales.

There are encouraging results from the campaign so far – digital radio sales performed well in April in a difficult consumer electronics market. Market research group GfK reports that digital radio sales were up 11% in April compared with April 2011, and up 8% from FebApril 2012 compared with Feb-April 2011.

The next phase of the campaign began in June, continuing into July for a total of 30 days, and will include BBC TV, BBC radio, commercial

radio, national press and online. There will be an emphasis on the great sporting and music events available on digital radio over the summer, including Euro 2012, the Olympics, music festivals and much more.

Johnny Vaughan will be hosting a daily show throughout the Olympic Games on Absolute Radio, broadcasting highlights from the BT London Live Opening and Closing Celebration Concerts, as well as covering other music festivals including the Isle of Wight Festival, Hard Rock Calling, Cornbury Festival, Latitude and ’80s Rewind. The BBC will be covering Radio 1’s Hackney Weekend, Leeds and Reading Festival, and Capital FM will host the Summertime Ball.

There has never been a better time for independent retailers to take advantage of our digital radio communications campaign. All retailers are welcome to use our digital radio logo (pictured below) and in-store POS. Take a look at our comparison charts at www.getdigitalradio.com/ whats-on-dab/retailers. These demonstrate the incredible choice of stations on digital radio compared to analogue, and can be downloaded by retailers for use at POS. Look out for the campaign on TV, on-air and in national print publications.

In-vehicle Technical Trial Over the past two months Digital Radio UK – in partnership with UK broadcasters and digital radio service providers – has been running a technical trial to test the implementation of both service following and traffic announcements in-vehicle.

Service following and traffic announcements are two components of the Digital Radio In-Vehicle Minimum Specification. The intention is for these criteria to sit behind the proposed Digital Radio Switchover Certification Mark, which will be owned by the government, aiming to provide consumers with confidence that the products they are buying will get them through a Digital Radio Switchover.

The trial has now been extended until August 15. All results will eventually be anonomised and presented back to the industry.

Aftermarket retailers Digital Radio UK is currently looking closely at how to better direct consumers to independent aftermarket in-vehicle retailers at www.getdigitalradio.com. We must ensure fairness and provide consumers with a good experience. Currently we are looking for as much input as possible and welcome your comments.

And finally…

Digital Radio UK recently spoke at several industry forums, including the FCS Installer event on May 30. If you would like us to come to your event to talk about the benefits of digital radio, the proposed Accredited Installer Scheme and answer any questions, please get in touch.

For all enquiries regarding the above, please contact sam.bonham@digitalradiouk.com

DIGITAL RADIO BREAKTHROUGH KENWOOD’S FIRST MULTIMEDIA SYSTEM WITH DAB TECHNOLOGY

*Picture representation of some available stations only. Stations vary by location.

iPod

Bluetoot h

Navigation

Introducing the first multimedia system from Kenwood Electronics featuring cutting-edge digital radio technology. The all-new DNX4210DAB offers playback of hundreds of radio stations at the touch of a button - giving you instant access to sport, news, jazz, classic, rock even 60s, 70s and 80s music.

The easy-search system makes finding the right station quick, and once tuned in the latest technology means that listening to digital radio on the move is free of annoying breaks and distortion. iPod* hook-up, full European navigation, seamless Bluetooth mobile phone integration and DVD-playback all brought to you via touch-screen technology and a super-fast Central Processor Unit make this the ultimate multimedia system. Digital radio has something for everyone.

SCAN ME

To find out more about the Kenwood Range

www.kenwood-electronics.co.uk *Optional lead required

facebook.com/KenwoodUK www.mobileelectronicsnews.eu 9

EXPERT HELP /// Q&A /// We provide seamless integration to a vehicles factory entertainment system. This includes iPod, USB, Bluetooth, Digital TV, AV Input/Output, RearView Camera & Video-in-Motion

Integration for Range Rover NEW Evoque

& A Q

Got a problem?

For any technical, product or business queries, drop us a line.

Our panel of experts will offer their advice, based on years in the industry. Email chris@chrisandersonmedia.com Starting out

• 1 x Audio/Video Input • AV Input controllable from factory Touch Screen • Interface: LIT-LR2

Reverse NEW Camera Input

• Auto-switching Reverse Camera Input • Simple Installation Plug & Play • No Coding Required • Interface: RVC-LR2 CONTACT US Tel: 0121 311 9011 Mobile: 07900 560506 Email: sales@ media-in-motion.co.uk

Website: 10 www.mobileelectronicsnews.eu www.media-in-motion.co.uk

I’ve been working for an installer for five years, and learning the ropes as I go. Thing is, I’d really like to start out on my own, and quite fancy the idea of being a one-man mobile fitter. Everyone says I’m mad in this financial climate, but I think I can secure a couple of big clients. But it’s the business side of things rather than the actual installing I find complicated. Any advice?

Stu Jeff on Ifitstuff.com has written on this subject, based on his own experience. Here is what he says: First, decide what sort of business you will form. Will you be a sole trader, a partner with someone else, or will you start a Limited Liability Partnership (LLP) or a limited company (LTD)? There are pros and cons to all of these, with a limited company reducing the tax you pay, but you then have to hire an accountant for the added paperwork. With a limited company, the debt is limited to your business, and so in theory you won’t lose your house or personal possessions if it all goes wrong! But then again, if you want credit with anyone, then you will almost certainly have to sign a director’s guarantee anyway, which defeats the point really. Limited companies are more complicated to fulfil all the paperwork obligations and the penalties are more severe if you fail to meet them.

You can change the business entity as it progresses over the years, and you are unlikely to have to worry about paying too much tax on profit in Year 1 (as there is a good chance you won’t make much!). A sole proprietorship is the most likely one you will start with.

The next thing you will need is a bank account – you can open a business bank account in the business name, but be aware that this will charge for things that you usually

get for free, plus a monthly fee, so check the smallprint. You can pay cash into a private account first, and then transfer it via BACS to the business account to avoid some fees, although it can make your banking more confusing. One drawback of not having a business account is that you will have to explain to your customers to make cheques payable to you personally and not your company name.

You will have to notify the Inland Revenue that you are now self employed and that means that you will have to fill out a HMRC self-assessment form each year before January 31. You will also have to start paying Class 2 national insurance contributions, but these are less than £10 per month. There is a required time period to tell them when you start trading or you risk getting fined.

Doing the splits A customer recently brought to me a sound system they were having problems with, fitted by someone else. It’s rated at around 2,000W, with a second battery installed and a split charging system. The amplifier works perfectly well until I switch on the split charge, and then the subwoofer amp cuts out until the power is reduced. Any ideas?

Pete It’s difficult to diagnose without having the vehicle and a test meter to see exactly what’s going on. It sounds as if the main battery on the car is pulling the supply voltage to the amplifer down when the two batteries are coupled together. This means the main battery is weak, or there could be a fault with the alternator.

Check the supply voltage at the amp in both conditions to see what is going on. If you have another battery in the workshop at all, or can get one, see if changing it makes a difference.

No Compromise Quality, Range & Cobra Service Since 1975 Cobra has developed and distributed some of the best electronic products available to the motor industry Now we’ve launched the Vizualogic™ range of premium InCar DVD and Rear Seat Entertainment solutions in the UK Call our Sales Team to arrange a personal demonstration – that’s what Cobra service is all about

• Screen quality 800x480 pixels • 900+ PerfectMatch leather & cloth headrests • SD card reader and USB slot • iPod® compatible* • 2 year warranty • 54 games included • 2 wireless headphones plus 3.5mm headphone jack

Exclusively from Cobra * iPod® is a registered trademark of Apple Computer, Inc

Call Cobra Sales Support now on 01932 772400 www.cobravehiclesecurity.co.uk www.mobileelectronicsnews.eu 11

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PRODUCT FOCUS /// LEISURE MARKET ///

RRP0 £64

Leisurely driving Carl Hynes rounds up the latest products for boats, caravans and motorhomes, and says this should play a role in your business

T

ravelling for pleasure is a significant growth market at the moment. Boat, caravan and motorhome sales are buoyant as people look to take control of their holiday experience and avoid spending too much precious vacation time in queues at airports or ferry terminals.

For the professional installer, particularly those with mobile capability, great opportunities exist by making contact with local vehicle conversion companies, manufacturers or sales showrooms to let them know what you could do for them. The range and diversity of products and services these companies are forced to offer often stretches them beyond their capability, and having someone on board capable of delighting their customer, providing some margin and removing a whole lot of hassle could be a welcome relief.

We take a look around at some of the most up to date products, which we believe should sell well to this market if properly represented.

RRP5 £17

Americam

KT4 Removes Caravan Blind Spots The Americam KT4 is a patented single cable technology camera system, which can be discreetly installed into any caravan or trailer.

With a choice of lacquered black or pearl silver cameras, and a crystal clear display up front, Americam claims the KT4 will remove the stress from towing.

One of the major issues with towing is the difficulty in seeing objects and vehicles behind, which can leave the driver completely unaware of impatient drivers waiting to pass. Americam’s purposedesigned camera mounts on the back of a caravan offering a completely clear unobstructed view of the road behind on the supplied LCD screen. The system also doubles as a handy hitching and parking aid.

Americam Automotive 01664 481037, www.americam.co.uk

22 www.mobileelectronicsnews.eu

CMV1

CLARION

Waterproof Products for the Marine Market from Clarion With summer in full swing, Clarion – a global leader of mobile electronics – can help Britain’s boat owners have more fun afloat, with a range of audio and multimedia solutions to suit any craft.

As part of the custom-made marine range, Clarion’s CMV1 is the industry’s first watertight multimedia head unit, and has already won an award from the Consumer Electronics Association (CEA) in the States for product and design excellence.

The CMV1 features a 3.5 inch TFT full colour display, and offers DVD-video and DIVX, as well as iPod Video playback capabilities. It is also Bluetooth ready (optional BLT373 module required), offering an integrated AV experience.

The CMV1 includes Dolby Digital playback and some neat software to enhance playback of digitally compressed music too. One-year back-up memory means radio presets are not lost even if the boat is in seasonal storage, and rear panel AV inputs and outputs allow for system expansion.

Clarion’s recently redesigned marine audio model – CMD6 – has a 1-DIN chassis with an oversized face panel. It features a sealed waterproof flip-down front face with large rubberised rotary volume knobs and buttons. The CMD6 also includes a large two-line, tencharacter display, features USB input for direct iPod control, instant radio station recall, and rear panel RCA inputs and outputs. The CMD6 – like the CMV1 – allows for operation with either a wired or wireless remote control, and offers one-year back-up memory.

Clarion’s water-resistant speaker line-up XC6410 includes the CMQ2510W 10 inch 300W subwoofer, and 7 inch and 6.5 inch coaxial speakers, while two new compact amps – the XC6410 600W four-channel and XC6210 350W two-channel – add power to the performance.

Two wired remote controls are purposedesigned to complement Clarion’s latest marine units. The MW2 remote has sleek black styling with stainless steel surround, completely waterproof controls and an easyto-use button configuration. The MW1 remote MW1 offers the same good looks, and includes a large two-line display with a four-way control button to easily scroll through music files or find your favourite radio stations.

Clarion (GB) Ltd 01793 859563, www.clarion.com/gb

RRP9 £34

Clarion show car by kind courtesy of Wallis & Son, Cambridge

Prepped for business Are you fully-prepped to do business and make the most of every opportunity to nail a sale?

There’s a simple way to find out... just give us a call.

The 2012/13 range of Clarion audio and multimedia head units, speakers and amps are all new. The only thing you’ll find the same is Clarion’s constant commitment and support to our UK dealers.

So be sure that you’re best equipped to make the most of every sales opportunity by getting in touch today.

Clarion NX702E. The latest all-in-one multimedia showcase with a flickthrough, touch-screen, animated icon interface; made for iPod and iPhone; intelligent navigation; Parrot Bluetooth; built-in DVB tuner and loads more.

Now isn’t that the business?

Clarion (GB) Ltd, Unit 5C, Interface Business Park, Bincknoll Lane, Wootton Bassett, Swindon, Wilts SN4 8QQ. Tel: 01793 859560 E: amsales@clarion.co.uk www.clarion.co.uk www.mobileelectronicsnews.eu 23

PRODUCT FOCUS /// LEISURE MARKET ///

Snooper

Ventura S900 for Happy Campers

RRP9 £39 TOMTOM

TomTom GO for Camper and Caravan This new product from TomTom allows users to select the type of vehicle being driven before entering a destination. Choices include motorhome, car or caravan, and the resulting route choices take into account size, weight and speed of the vehicle, plus any local route restrictions. With vehicle-specific maps covering over 30 European countries, the unit is supplied with one year’s free ‘Live’ service, offering real time traffic updates across Europe. Fixed speed camera alerts and local weather forecasts, hotel facilities and shopping information can be searched for using Google.

Special Points of Interest for campers and caravans makes finding camping locations for each a doddle. Loaded with over of 20,000 Points of Interest in total, users can even look up chemical toilet facilities and camper service spots, rated and verified by some of Europe’s top camping organisations.

The unit can mount either way up, so it can stand up on your dashboard or hang down from an elevated position. The product features a 5 inch fluid touchscreen, with pinch and finger swipe features to aid operation.

Cel Trade 0116 244 9846, www.celtrade.com

RRPC £TB Steelmate

TP70 Tyre Pressure Sensor System

RRP9 £24

NEW

Just about to launch, the TP70 from Steelmate is the first tyre pressure monitoring system on the market for DIY installation. Ideal for owners of caravans, trailer tents and motorhomes, the system includes four monitors that fit in place of the existing valve covers with a special tool, which will foil the attempts of opportunist thieves to remove them. The pressuresensing valves wirelessly transmit pressure information to a receiver built into a screen, which simply plugs into the vehicle cigar lighter.

The product should be of huge benefit to those who regularly tow or drive for leisure over long distances, as flats on trailers and caravans are notoriously difficult to recognise for untrained drivers.

Steelmate 01582 475677, www.steel-mate.co.uk

24 www.mobileelectronicsnews.eu

Snooper’s new S900 Ventura Lite is designed specifically for caravans and motorhomes, calculating practical routes based on a vehicle’s width, length and weight, avoiding low bridges or unsuitable roads.

The S900 includes campsite and motorhome stopover information too, supplied by ACSI, BordAtlas and Camperstop. Campers can select the facilities they require, such as campsites with swimming pools, watersports, a nearby river, by the sea and with shops, restaurants etc, from the built-in database, and it will provide a list of sites matching your needs. You can then search and navigate to one of 20,000 campsites and motorhome stopover sites across 31 countries across Europe. In many cases the unit will show a photograph of the chosen campsite before departure.

Snooper Ventura also comes with complete lists of Caravan Club campsites, Caravan Club-approved campsites, plus the Camping & Caravanning Club campsites – all preloaded so that you can search and navigate straight to them at the touch of a button!

Best of all, the S900 features the option of Snooper’s awardwinning GPS speed camera location technology. So, whatever your destination, you will always be protected.

Cobra UK 01932 772400, www.cobravehiclesecurity.co.uk

You can navigate to one of 20,000 campsites and motorhome stopover sites across 31 countries

CEL TRADE T: 0116 2449846 E: sales@celtrade.com

Camper & Caravan Navigation EU  5" fluid touchscreen  Live Services 1 year free  Bluetooth  Dash & window mounting solution  Switch between car, caravan or camper profile  20,000 points of camping and caravanning interest  Full EU maps (45 countries)  Low bridge data  Narrow road data

£283.32

RRP £399.99

Over 20,000 points of interest & seamless switching between vehicles

CAMPER & CARAVAN

1 YEAR

FREE

The best LIVE traffic updates

Alternative routes in traffic

Google Search

Review places to go

Live weather forcasts

STARTCLASSIC

 3.5" touchscreen  Western EU maps  IQ routes

WE

QFC : 9989

£64.99

START 20 UK

XL CLASSIC

 4.3" touchscreen  Western EU maps  IQ routes

WE

QFC : 9721

£74.99

VIA 130 UK

XXL CLASSIC

 5" touchscreen  Western EU maps  IQ routes

WE

QFC : 9844

£84.99

GO 820 UK LIVE

new

1 YEAR

FREE  4.3" touchscreen  UK & IRE maps  Integrated mount

QFC : 9318

£88.22 Dealer Net

 4.3" UK / IRE maps  New voice control  Bluetooth

QFC : 9995

£93.15

 4.3" touchscreen  HD Traf. / Live Services  Bluetooth

QFC : 9499

£115.99

Live pricing and online ordering at www.celtrade.com Prices exclude VAT and delivery Credit card payments will be subject to a 2% surcharge Errors and Omissions excepted www.mobileelectronicsnews.eu 25

OPINION /// ANDY MILLS ///

Making an Ass out of U and Me

Are you guilty of assuming too much about your customers’ levels of knowledge?

Andy MIlls is a former editor of MEN and industry journalist

A

s the headline of this column recounts, there’s a famous saying about assumption; that to ‘assume’ makes an ‘ass’ out of ‘u’ and ‘me’. I won’t get into the fact that ‘assume’ actually makes ‘ass’ and ‘u’ and ‘me’, or that ‘u’ is spelt like a teenage girl’s text message, I’ll concentrate instead on the perceptive sentiment.

Being a journalist, you’re taught from early on about the dangers of making assumptions, particularly when it comes to writing headlines that are intended to capture your readers’ attention.

The problem is, it can be easy to forget who your target audience is, especially if you work around a subject all the time, but want to speak to those not familiar with it. You can fall into the trap of talking or advertising in a manner that makes sense to you, but excludes others from buying into what you’re saying, and consequently exclude them from simply buying what you’re selling.

Make it simple, speak in plain English and don’t assume any knowledge, especially about technical topics

Contact Andy on millsymax@hotmail.com 26 www.mobileelectronicsnews.eu

Take, for example, iPod/iPhone integration to your car’s head unit. How cool is it that you can have thousands of digital music files on one of those devices and be able to play any of them on your car stereo? It’s very cool… and it’s something that I know plenty of people not into cars or car audio would be interested in. The issue is that these people may not know what’s possible or they may have been told through advertising or word of mouth, but either didn’t understand as too much knowledge was assumed from them, or they switched off listening for the same reason.

‘MP3 Players Under £70” may look like a great poster in the window to you, but that assumes passers-by know what an MP3 is, that this offer is for playing something, and that ‘Under £70’ is a good price.

‘Play Your iPod/iPhone Music Through Your Car Stereo for Less Than a Good Night Out’ isn’t perfect

and is probably too long, but it starts to be less of a barrier. The assumptions made here are that people know a) what an iPod/iPhone is (but if they don’t then they probably don’t have one, so that’s not a problem), b) that their car stereo can’t already do it, and c) that a good night out to you is going to cost up to £70, unlike the £30 they were thinking.

So while it still assumes some knowledge (and is trickily sketchy on the actual price), the knowledge it assumes is less likely to exclude the average 17 to 40-year potential non-car-audio-loving passerby. There are obviously a number of different and possibly more effective examples to use, but hopefully you get the idea. Make it simple, make it clear, speak in plain English and don’t assume any knowledge, especially about technical topics, and you’re more likely to talk to the majority.

As a side note though, making assumptions can also work in your favour, especially if it isn’t the majority you’re after. I recall a colleague I worked with on a car tuning magazine making a very valid point. We’d both been avid readers of the title before working on it, so he had a counter-argument when the editor suggested we clarify certain phraseology used in the magazine.

I don’t recall the precise example, perhaps to do with turbo pressure, but my colleague suggested we keep the in-house style even if it did alienate the novice tuners. He argued that by not knowing things like that when he was a reader, it made him want to understand and be a part of the scene, so he kept reading articles until he got it.

By having to work to actually gain the knowledge that had been assumed of him, he felt a sense of achievement and to some degree a feeling of being an enthusiast, just like the people featured with their cars in the mag. So, ‘SPL Bass Deals Inside’ as a poster assumes plenty of knowledge, but those that come in to find out about those deals are probably going to feel pretty cool about knowing what you’re talking about. And if they’re feeling good, they may be more likely to buy.

Two ways of looking at assumptions then, both of which could help your business when touting for new customers – just make sure you’re talking to the right ones in the right way. So scrap the word ‘assume’ from your dictionary and start looking at it as more of an acronym instead; Attempt Saying Something Ultimately More Effective (ASSUME). l

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PRODUCT FOCUS /// DOUBLE DIN /// Alpine

RRP9 £39 Everything you want from Alpine, but for less

ON THE DOUBLE

As we went to press, Alpine was gearing up for the release of its latest double DIN, the IVE-W530BT, shown here. The idea with this model is to offer users all of the great features and facilities usually expected from the brand, but at a more affordable price point – with an RRP of just £399.

A touch-sensitive 6.1 inch WVGA screen is included, suitable for DVD playback or an add-on navigation system, and the unit can also handle DIVX, WMA, MP3 and AAC. Play video from an iPod or iPhone too, or stream music via Bluetooth. Other features include three preouts, a high-pass filter, with rear AV input/output and a rear camera input, plus some interesting phone functions, such as the ability to hold and switch between five incoming calls, or an icon that flashes up onscreen when a new text message arrives.

If you want navigation, though, check out Alpine’s new INE-W920R double DIN all in one instead, with splitscreen viewing among its features, allowing you to see navigation and music info at the same time.

The award-winning INA-W910R and INES900R navigation models from last year are still available too. Or purely for audio, try the CDE-W235BT or CDE-W233R, both with iPod/iPhone control and RRP starting at £149 – the 235 adds something extra, though, with Bluetooth.

Alpine 02476 719620, www.alpine.uk.com

Smartphone integration and getting the most out of a touchscreen display are among the trends in the current wave of double DIN head units, as Chris Anderson discovers

T

here is definitely an increasing number of double DIN units on the market. The number of cars fitted as standard with a factory head unit larger than the traditional single DIN has rocketed in recent years, while improvements in technology, with the advancement of touchscreen displays, makes the idea of a double DIN in the dash an even more attractive proposition.

Manufacturers are also seeing the growth in this area, and have upped the types of models they have. “The double DIN market is very important for Pioneer,” confirms Girish Janday, product executive of the brand’s Mobile Business Group. “It’s one of our key markets, which has increased in size as more new cars with double DIN fitments come into the aftermarket. Whether it’s a commercial vehicle, an everyday car or even your first car, Pioneer has a strong product proposal for every customer type.”

28 www.mobileelectronicsnews.eu

As we will see in our double DIN round-up over the following pages, some units cater simply to audio, while others offer a touchscreen that doubles as a display for watching movies. Others, meanwhile, include navigation in the same unit.

But the models with large touchscreens, and a Graphical User Interface (GUI), even introduce a safety aspect, as they can be far easier to use than a fiddly stereo when driving. “It also means that information can be displayed in a very user -friendly way,” Janday continues. “One of Pioneer’s key strengths in this market is how easy the GUIs are to use. Dealers like to sell them, end users like to buy them. They are just simple to install and operate.”

There are other features worth noting too, such as Bluetooth handsfree, and also the current trend of smartphone integration, with these units mimicking the display of the handset. It’s time to make yours a double.

RRP9 £71

RDN893BT Navigation and speed camera alert are included

RRP9 £39

RRP9 £77

RRPC £TB

Blaupunkt It may only be the one double-DIN option from Blaupunkt currently, with the New York 800 released last year still the model of choice – but it’s so feature-packed, the brand has clearly taken the view that there is little need for anything else. A 6.2 inch touchscreen provides a tactile user interface to access the built-in navigation, Parrot Bluetooth module, or the all important iPod/ iPhone controls through the front and rear USB ports. An SD card slot can be found on the front panel, beneath the CD/DVD slot,

A special ‘Truck’ version of the New York can be bought that plans routes with driver breaks included with a rear view camera input adding to the list. Full European navigation with TMC (Traffic Message Channel) is offered by the unit, and a special ‘Truck’ version of the New York can be bought instead that plans routes over greater distances with driver breaks included.

A more affordable ‘World’ version without the navigation is also available.

Autosound 01274 685411, www.blaupunktdirect.co.uk

C-KO

Caliber There are two Caliber double DIN units stocked by UK distributor Celsus ICE – the ever-reliable RDD883BT and RDN893BT. The 883 is the slightly more basic, with the 7 inch touchscreen minus the navigation capabilities, so users basically get a big colourful display for watching movies or fronting their audio system. There are USB and SD card ports, an aux input, RCA, video and sub outputs, plus compatibility with MP3, WMA, MP4 and DIVX, and a radio. Built-in Bluetooth makes hands-free phone calls and music streaming a possibility, with an infrared remote for when those fingers finally get tired of being dragged across the screen. It has an impressive 4 x 75W output too.

Want more? The 893 provides all of this with navigation. That means detailed maps of Europe, speed camera alert, and 3D renditions of landmarks and cities. And we remember the days when Caliber was best known for its amplifiers and speakers.

Celsus 01202 644390, www.celsusice.co.uk

You might have caught a glimpse of this new double DIN unit from C-KO at the MEN Expo earlier this year. Still said to be in the early development stages, the main selling point when it does finally arrive will no doubt be the detachable screen that can also be used as a tablet PC in its own right, with an Android 2.2 operating system, 3G and Wi-Fi. The screen itself measures 6.2 inches, and is touch sensitive. It will also enable the user to operate various functions when in the car, including navigation, Bluetooth, a rear view camera and radio, with connections for an SD card, iPod and USB. There will be an auxiliary input too, and plenty of RCA outputs, making it very friendly in terms of system expansion.

It’s something a little different, and should be out in the not too distant future.

C-KO 0208 863 8333, www.c-ko-co.uk

www.mobileelectronicsnews.eu 29

PRODUCT FOCUS /// DOUBLE DIN ///

RRP9 £99

DNX7210BT

JVC

Clarion Clarion’s ultimate double DIN dash model this year is the NX702E. It has a 7 inch touchsensitive high resolution display, navigation, a built-in DVB-T tuner for TV on the move, plus iPod and iPhone connectivity. The motorised front panel is sloped for easier control too, while the Parrot Bluetooth interface takes care of phone calls and music streaming. Add in the rear view camera input, DAB readiness, three-way crossover and time alignment, and

Clarion’s ultimate double DIN has a 7 inch touchscreen, navigation, and a DVB-T tuner for TV on the move you have a very feature-packed unit that makes it easier to tailor the sounds to any particular vehicle.

The NX502E and NX302E combines the navigation system with a smaller 6.2 inch screen, both retaining Bluetooth and iPod/ iPhone compatibility, minus the DVB-T tuner.

The NX302E, meanwhile, reduces price further by losing the DAB readiness and some of the sound functions.

For those not in need of navigation, the VX401E with its 6.2 inch touchscreen boasts the same graphic interface, Bluetooth and iPod/iPhone controls, and is perfect for watching DVDs or video clips. The CX501E is the double-DIN without the touch panel, instead featuring a simple two-line digital display, but it still has Bluetooth and iPod/ iPhone compatibility as the norm.

Clarion 01793 859560, www.clarion.com/gb

DB6OAT JVC is pushing DAB this year

30 www.mobileelectronicsnews.eu

RRP £1,099

JVC has an impressive 10 double DIN models to choose from this year.

The top of the range unit with built-in navigation is still the KW-NT30E, with a 6.1 inch touch-sensitive screen, Bluetooth and iPhone/iPod control. Beneath that are four AV receivers, with the KW-AV70BT even boasting a 7 inch screen – bigger than the NT30E. The touchscreen here even features a motion sensor, ensuring you only see the display when you need to and avoiding unnecessary distraction when driving. Bluetooth and the iPod/iPhone control are included, with the sound given a boost by the 24-bit DAC. The other AV units – the KW-AV60BT, KW-AV60 and KW-AV50 – each feature a 6.1 inch screen, minus the motion sensor and SD card slot. The AV60BT still retains the Bluetooth, as the model name suggests, with the KW-AV60 retaining the iPod and iPhone usage.

Elsewhere, it would seem that digital radio is being given a serious push by the brand, with the KW-DB60AT CD-receiver model featuring a built-in DAB tuner – users can even set the timer to ensure favourite shows or sporting events aren’t missed. It has a variable colour display too, to help match the unit to the dash colour, and a separate infra-red remote is supplied. Go for the KWR500 if DAB isn’t needed at this stage, or the KW-R400 if no need for the remote or variable colour. Each of these units can be made Bluetooth compatible with a separate adaptor. Finally, there are the KW-SD70BT and KW-R600BT, both audio units with Bluetooth and Android phone compatibility, one with an SC card slot and more detailed display for playlists, the other without.

JVC 0208 8450 3282, www.jvc.co.uk

RRP9 £64

RR £249P

RRP0 £44 DPX504U

DDX6021BT

Kenwood Kenwood has eight brand new double DIN units this year, which fall into the categories of audio, multimedia and navigation. There are two units in the audio set, the DPX504U and DPX404U, which both offer a retro feel with their clean four-line digital displays and large rotary volume control. There is nothing retro about the features, though, with iPod/iPhone control, a front USB socket, and Android compatibility when you download the relevant app to your phone. Each has 4 x 50W output and variable colour illumination, while the 504 has Bluetooth and extra audio controls.

The multimedia bracket introduces the DDX6021BT, DDX4021BT and DDX3021 – or double DINs with large touch-sensitive screens, if you prefer. The 6021 screen measures 7 inches, while the others are all 6.1.

The 3021 also lowers the price a touch more by skimping on the Bluetooth. But each offers iPod/iPhone control via USB, rear camera and navigation, an intelligent graphical user interface, playback for a host of formats, as well as the Android function mentioned earlier.

The navigation units follow a similar staggered approach, with the DNX7210BT offering a 7 inch screen, and the DNX5210BT and DNX4210BT featuring the 6.1 inch version. Bluetooth is available on all models this time, and each has a Garmin navigation system built-in. Features here include lane assist and multi-route review, while the top two models even feature an impressive photographic view. If you need a little more, Kenwood has kept available its EISA-Awardwinning DNX9280BT model from last year, which includes all of the above, minus the Android phone functions, plus junction view and 3D building renditions on the navigation.

Kenwood 01923 816444, www.kenwood-electronics.co.uk

RRP9 £54

Latest Technology ► Built in DAB / DAB+ tuners ► Built in Bluetooth ► A2DP audio streaming ► CD-R / -RW / AAC / WMA / MP3 ► USB ► Nokia compatable ► Quick search ► 4 Colour illumination

new

► 4 × 50W ► Requires antenna for DAB

£198.00 QFC : 10152

XAV 63

 6.1" touchscreen  Direct iPod control  AV input  EQ7

M413LM

new

QFC : 10126

£175.50 new

SPH DA100

 7" touchscreen  App radio  Bluetooth  Direct iPod / iPhone ctrl  Direct Android control

new

QFC : 10124

£246.42

Zūmo 350LM

new EU

 UK & IRE Maps  4.3" Widescreen  IQ routes™  3D junction view  Lane guidance

£63.74 Dealer Net

 Motorbike navi with EU Maps  IPX7 waterproof  Off-road way-point routing

£247.49

ÜBER WAX KIT

new

£39.99

The ultimate Carnuba Wax kit

A4615

new  Flexible installation  Category 2-1 upgrade  Wireless siren  For Canbus vehicles

QFC : 9989

Live pricing and online ordering at www.celtrade.com Prices exclude VAT and delivery Credit card payments will be subject to a 2% surcharge Errors and Omissions excepted

QFC : 10174

£79.27

www.mobileelectronicsnews.eu 31

PRODUCT FOCUS /// DOUBLE DIN ///

RR £TBCP

Pioneer Pioneer has a treat in store for smartphone users with its new SPH-DA100 – AppRadio, where selected content from the phone, from music to navigation, can be seen and directly controlled from the face of the unit itself.

This is a feature first introduced last year, but where the SPH-DA100 adds something new is in the fact that it is possible to zoom in and out with your finger motions, just like on a tablet capacitive screen – Pioneer is the only manufacturer on the market to offer this.

The 7 inch multi touchscreen will work with iPod Touch or iPhone 4S, and a host of Android 2.3 models. Compatible apps, downloaded from iTunes Store or Google Play Market, stored on the phone, can also add functionality.

With all of this potential, you’ll have to remind yourself there is a tuner and Parrot Bluetooth in there as well. The SPH-DA01, with a 6.1 inch screen, is still available at a lower price.

But Pioneer’s double DIN range doesn’t stop there – an extensive range of AV receivers is also available, and two new navigationequipped all-in-one systems have also been introduced this year, with models from previous years still available should more affordable options be needed. With the AV units, the top-spec model is the AVH-8400BT, with a 7 inch detachable touch screen, Advanced App Mode and Bluetooth, through to the AVH-4400BT, AVH-3400DVD, AVH-2400BT, AVH-1400DVD, with varying screen sizes and features. For navigation, the AVIC-F40BT with a 7 inch screen and voice recognition or the 6.1 inch AVIC-F940BT are the two new models, now with Navteq Mapping, Advanced App Mode and Aha Radio as the key features for this year. The current AVIC-F9310BT custom-fit model for VW, Seat and Skoda, and AVICF320BT, are still available.

Pioneer 01753 789789, www.pioneer.co.uk AVH-1400DVD

RR £539P

AVIC-F940BT

Sony Sony is currently gearing up for the release of its first MirrorLink-compatible double DIN, the XAV-601BT, previewed recently at the MEN Expo. The enables the unit to be linked via a USB to any MirrorLink-enabled smartphone, with all of the phone’s content and compatible apps accessible from the 6.1 inch touchscreen. This makes it possible to use the navigation software on the phone, or the unit can also be expanded with a TomTom system

All of the phone’s content and compatible apps are accessible from the 6.1 inch touchscreen instead. Other features include Bluetooth for handsfree chat and music streaming, a removable front panel, playback for MP3, MP4, WMA, AAC, WAV and JPEG, a radio, two USB ports and a front auxiliary input, plus Centre Speaker Organiser and Intelligent Time Alignment technology for tweaking the sounds.

The XAV-63 unit looks similar, with another colourful 6.1 inch display, but the spec is slightly scaled down, without the MirrorLink, navigation expansion, removable front and Bluetooth. But it can still play music from an iPod or iPhone, connected via the one USB socket, so this could still be a worthwhile addition to any dashboard.

CEL Trade 0116 244 9846, www.celtrade.com

Zenec Zenec continues to plough ahead with double-DIN products like its ZE-NC620D, with such handy features as navigation and Parrot Bluetooth handsfree, all accessed and operated via the unit’s 6.2 inch touchscreen. And when it’s received such high praise, with Zenec now calling itself the market leader for in-car multimedia in ‘the German speaking area’, why the rush to update? There are the occasional downloads to update the various software, and this keeps things ticking over nicely.

What we’re looking at here is a very capable unit, with a nice Graphical User Interface (GUI), XVID and AVI compatibility, plus sockets for USB, SD card, iPod and iPhone. Apple Album Art is even implemented in the audio playback menu. The navigation is just as feature-packed too, with 3D renditions of 43 major European countries, with TMC (Traffic Message Channel), Eco and Smart route planning, plus real junction view and signpost rendering.

Slightly lighter on the features, but no less capable, is the ZE-NC524, which has a slightly smaller 6.1 inch touchscreen.

Compatibility with a multitude of audio and video formats, and Parrott Bluetooth handsfree, are once again all included, with DVB-T readiness and iPod control via an optional cable. The navigation, meanwhile, offers 2D and 3D views, plus highway splitscreen.

Connects2 0845 257 5588, www.connects2.com l ZE-NC524

RR £999P

RR £699P

RR £999P

32 www.mobileelectronicsnews.eu

SPH-DA100

ZE-NC620D Includes 3D maps of 41 Euro countries

R £1,3R9P 9

Insist on Autoleads for a Quality Installation

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For more information on the full range of integration solutions we offer please call sales on 01420 487110 or email sales@armourauto.com

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AUTOMOTIVE

www.mobileelectronicsnews.eu 33

AUTOMOTIVE

“... THE Complete Solution for Integrated Entertainment...”

EVENT /// ICE AWARDS ///

NEW DATE, NEW VENUE NOVEMBER 7TH, THE GRAND

T

HE MEN AWARDS will this year take place on November 7th at an exciting central London venue, The Grand Connaught Rooms, Covent Garden.

This is the industry’s chance to celebrate all that is great about our mobile electronics community, a once-in-a-year ceremony allowing us to party in style at a great venue with a choice of hotel at competitive rates.

Starting at 7pm with a champagne reception, the awards will be presented during a sumptuous three-course dinner, followed by ‘The Rat Pack’ music and entertainment, with DJ late into the night. Seize the chance for your company to be able to carry award-winning logos on websites, adverts and stationery.

Check out the voting form on the next page or download it online to ensure your company is in with a chance of winning!

Nominations close on October 7th.

TICKETS NOMINATIONS In order for us to effectively poll our readers, we must have your specific product nominations – brand and exact model description – next to the categories on the normation form, so that we can ask our readers which products to vote for.

The same applies to industry services and personnel, if our readers are offered identifiable names, this is more likely to prod their memories.

Please don’t fail to nominate, otherwise your company will miss out on prestigious awards. See opposite for the voting form or go online at ACCOMODATION The Grand Connaught Rooms’ sister hotel, Hotel Russell, is just a 10minute walk from the venue, and will provide an excellent base for your time at the event. All prices include breakfast and all room rates are exclusive of VAT. RATES: Single Room £135 • Double (Sole) £155 • Double £165 To book call Hotel Russell on 0844 915 0027, or book online at londonrussellhotel.co.uk.

Additional accomodation Travelodge Hotel, 0871 984 6245 166 High Holborn, King’s Cross, London WC1V 6PB Kingsway Hall, 020 7309 0909 66 Great Queen St, City of London WC2B 5BX The Waldorf Hilton, 020 7836 2400 22 Aldwych, City of London WC2B 4DD The Kingsley by Thistle™, 0871 376 9006 Bloomsbury Way, London, WC1A 2SD Grange Holborn Hotel, 020 7242 1800 50-60 Southampton Row, London WC1B 4AR The Fielding Hotel, 020 7836 8305 4 Broad Court, Bow Street, London WC2B 5QZ The Savoy Hotel, Strand, 020 7836 4343 London WC2R 0EU

MENU

STARTER: Duck and ora

nge parfait with red oni on compote and focaccia bread Vegetarian option: Bak ed tar tlet with roast swe et peppers, courgette, goa ts’ cheese and herbs sal ad *** MAIN: Slow braised fea ther blade of beef with cheese mash, spring gre en cabbage and bacon Vegetarian option: Roa sted butternut squash risotto with tarragon, pea poached eggs, butter herbs sauce *** DESSERT: Chilled cho colate fondant with brandy anglaise sauce

YOUR INDUSTRY • YOUR AWARDS • YOUR NIGHT

The 2012 I.C.E Awards are scheduled for November 7th this year and we need you to nominate your chosen products and people of the year.

AUDIO AWARDS Best Single DIN AV Head Unit Best Double DIN (without Navigation) Best Double DIN (with Navigation) Best High-End Head Unit Best Budget Head Unit Best High-End Amplifier Best Budget Amplifier Best High-End Bass Solution Best Budget Bass Solution Best Digital Radio Product Best Digital Radio Innovation Best High-End Component Speakers Best Budget Component Speakers Best High-End Full Range Speakers Best Budget Full Range Speakers SECURITY AWARDS Best Alarm System Best Security Device Best Consumer Tracking System Best Fleet Tracking System Security Product of the Year ACCESSORY AWARDS Best Headrest Product Best Parking Sensor System Best Bluetooth Solution Best iPod/iPhone Solution Best Cellular Accessory Best Hands-Free System

Below is a list of the award categories. The easiest way to nominate is online at www.mobileelectronicsnews.eu.

Alternatively, add your nominations to the form below and either post, fax or email back to us by the October 1st, 2012.

Please note that failure to nominate may mean your company will miss out on a prestigious ICE Award.

Have you got the ICE factor?

Best CAN-Bus Solution Best Speed Camera Detection System Best Budget Portable Sat Nav Best Full Feature Portable Sat Nav Best Vehicle Interface Best Android Product SPECIAL AWARDS Editor’s Choice Product Innovation of the Year Best British Product INDUSTRY AWARDS Sales Representative of the Year Best Distributor Best Phone Accessory Distributor Car Electronics Retailer of the Year Best Wholesaler Best Advertising Campaign Best Manufacturer Services to the Industry Award Best Technical Support Life Time Achievement DEALER AWARDS Top Dealer (less than five installers) Top Large Dealer (five-plus installers) Best New Dealer Installer of the Year Mobile Installer of the Year

318C HIGH ROAD, BENFLEET, ESSEX, SS7 5HB | FAX 01268 754429 | EMAIL emma.bridges@creativemedialtd.co.uk 36 www.mobileelectronicsnews.eu

love tomorrow Dal-Tec is the UK distributor for Novero.

Novero – stylish German design with great technology that’s easy to fit, simple to use, and developed with in-car safety as a priority.

DRIVING ESSENTIALS •

Easy to fit with full support

•

Supports multipoint active connection to two phones – personal and company

•

Compatible with most phones – syncs effortlessly with iPhone, BlackBerry and Android devices

•

Excellent audio quality

TRULYONE

•

Stylish car display with clear icons and text

•

2.2“ monochrome display

•

Works with your phone’s voice recognition

•

Amplified Bluetooth music playback with pause/play, next/ previous and track title information dependent on model

•

Bluetooth Profile 2.1+EDR, Handsfree Profile 1.5, A2DP 1.2, AVRCP 1.3, HFP 1.0

TRUSTYONE

•

Stylish remote control with adaptive illumination

•

Works with your phone’s voice recognition features

•

Bluetooth music playback with pause/play, next/previous

•

Bluetooth Profile 2.1+EDR, Handsfree Profile 1.5, A2DP 1.2, AVRCP 1.3, PBAP 1.0

www.dal-tec.com

Novero systems all come with the following features:

TALKYONE •

Use the speakerphone wherever you want - in the car, at home or in the office

•

Ease of use: one big button and illumination guidance

•

Bluetooth Profile 2.1, Handsfree Profile 1.5, A2DP 1.2

•

Elegant design

•

Talk-time: up to 15 h

•

Standby time: up to 180 h

•

Charges with micro-USB connector

Overnight delivery on orders made before 6pm

Order hotline 0208 515 7820 sales@dal-tec.com www.mobileelectronicsnews.eu 37

EN RECOMM

EN

T• M

In fact, I recently discussed the benefits with Keith Holness of Alpine, a man previously set in his ways of radio and CD listening. He informed me he has now stopped bothering with the FM in his car and spends more time listening to digital radio than spinning his own CDs. “I don’t listen to FM anymore, but I’m a great radio listener,” he said. “Digital does drop out occasionally, but less so than FM used to in my car.”

DED PRODUCT EN

DED PRODUC

REVIEW /// ALPINE EZi-DAB ///

Why stock it?

N R EC O M M • ME

Digital the easy way input socket, as well as a USB socket that can read sticks, or else is able to be the plugin point for iPod, iPhone and iPad – although iPad 3 is not yet covered, according to the sources of tech I have.

What’s it like?

Adam Rayner gets to grips with Alpine’s new EZi-DAB adapter, and is suitably impressed with the simple way it brings digital radio to a factory sound system

S

imply put, the EZi-DAB from Alpine is an OEM adapter that allows you to add digital radio to any car.

Comprising dash-mount control unit, small hideaway box with connections and a packet of wiring loomery, it has two digital radio tuners in its guts, and in operation is ‘listening’ all the time to give the system the best output. There is an FM input and output socket on the hideaway box, so you can use FM when out of digital range, and also feed an OEM system via FM input rather than Aux in if the car doesn’t have one. The EZi-DAB system will add its own 3.5 mm auxiliary

38 www.mobileelectronicsnews.eu

Very like the offering from Pure that Halfords is selling (I also attended the fabulous launch for this at Covent Garden’s London Transport Museum), except that instead of just one colour display, Alpine is offering green, amber, red, blue and white illumination, and of course the case and buttons are finished to the attractive-shiny-Alpine standard. A very good looking unit, as the display is OLED (previously known as Organic ElectroLuminescent, or OEL, and once called ‘Biolite’

by Alpine when used in monochrome on late 1990s units), with the classy kind of feel one is used to from the brand.

How well does it work?

Simply put, brilliantly. It is ‘powered by Pure’, which is kind of the Parrot of digital radio, in that it does make unassailably effective kit. This, then, is the more discerning option, where car owners can take their vehicles to a recognised Alpine fitting centre and get a level of service and knowledge a little different to that available at multiples (that said, I know of some very good installers who have been snapped up by the big boys). Also, the Alpine fan base, which still exists, will appreciate the branding. The point is, you will be delivering the digital radio experience via the OEM speaker system, and that means unadulterated delight for your punters.

Keith also told me that once the guys at Alpine have persuaded their dealers to display the EZi-DAB, they get snapped up pretty quickly, as soon as customers have a chance to sample it.

And the time to act is now. Put a sign up on your window: ‘Get digital radio here in time for the Olympics.’ Yes, a major incentive to get people switching to digital radio will be the Radio 5 Olympics Extra and Olympics DAB – two cool stations launching during the event that you will want to listen to, either as sports fans or else as musical antidote. And it’s a no-brainer sale, once you have shown off just how much great radio there is. Judge the customer’s age and give ’em a whammy of Absolute Radio in their era, as there is a decade-based station from the ’60s to the present.

I had a good play with an EZi-DAB at the Gadget Show Live recently, and found the unit jewel-like. That OLED display is really desirable (S’welp me, but a pretty display is so utterly disproportionate in selling a unit, something Sharp were gods at in the ’80s), and the choice of backlighting and the whole shiny Alpiney thing makes it very wantable.

Further quizzing Keith at Alpine, he told me: “This unit can revitalise the whole trade to car dealerships. You need make no holes in the car as the film antenna works very well.

I was actually amazed at how well! At last, there’s a reason for people to spend some money… the best reason we have seen for years.” So if you were waiting for the digital radio starting gun, guys, well, bang!

Alpine EZi-DAB, RRP £250-350 fitted (varies according to vehicle). www.alpine.uk.com

Ratings Ease of use Installation Performance Value Overall A good looking and well made unit, with big gains and value for money for the end user

Digital Radio (DAB) in ANY Car

EZi-DAB Digital Radio adapter which will fit into any vehicle Pause & rewind live radio Full iPod, iPhone and iPad control Works with USB devices Discreet window antenna included 5 Colour illumination to match your dashboard

www.alpine.uk.com www.mobileelectronicsnews.eu 39

ADVERTORIAL /// BURY ///

Smart connections We discover why BURY’s latest hands-free kit is making phone calls on the move easier than ever

W

hen making calls on the road, the one thing we all crave is sound quality, reliability and ease of use – something that leading hands-free car kit developer and manufacturer BURY knows all too much about.

And with the ever increasing popularity of smartphones in the market, BURY is proud to announce the launch of its latest development, the CC 9068 App hands-free car kit.

This will utilise the hi-resolution display of the smartphone, ensuring superb visual clarity. By negating the need for multiple displays or secondary control buttons, the CC 9068 App provides a solution designed to look every bit as good as the best factory kits from car manufacturers.

Easy to install Turn on the ignition, activate the voice control and make telephone calls in comfort. Based on the market-leading CC 9060 Plus, the new CC 9068 App can be controlled fully via any conventional smartphone using an Apple iOS, Android or Blackberry operating system* irrespective of the manufacturer.

“All you have to do is install our free app to your smartphone and all the functions can be controlled with ease,” explains BURY marketing manager Björn-Erik Falkenau.

The specially developed smartphone app provides superb acoustic performance and incredible display clarity.

Even switching between day and night modes has been thought of, and different colour themes can be selected to suit the vehicle’s on-board display.

True hands-free The CC 9068 App kit contains advanced DialogPlus voice control.

With its highly accurate voice recognition system, the CC 9068 App enables

users to initiate and receive calls without removing their hands from the steering wheel, keeping eyes on the road. In fact, all functions can be controlled via voice commands, making this one of the most userfriendly and safest car kits available.

Two phones? No problem Thanks to the Multipoint function, it is possible to connect up to two telephones with the CC 9068 at the same time. This is ideal if you use both a business and private telephone.

As soon as the telephones are connected, the driver can talk hands-free – regardless of the phone on which the incoming call occurs. To make outgoing calls, it is possible to switch between telephone 1 or 2 easily – with full access to the phonebook, call lists and other stored data in each case.

Feature filled

Using BURY’s Magic Word technology, the command ‘activate voice dial’ is enough to bring your system to life. This single-spoken instruction will open up a whole host of operating functions that can all be controlled via voice command, including dialling names and numbers, accessing phone book entries, and system set-up features such as audio and display settings.

And thanks to BURY’s built-in twochannel 15W Class D amplifier, music playback could not be easier, and provides crystal clear audio and exceptional music reproduction. The A2DP music streaming capabilities allow you to wirelessly stream music from your smartphone directly to the vehicle’s audio system, with track and artist information displayed on your device*.

There is also a text to speech feature*, taking the CC 9068 App car kit to a The kit will new level, enabling incoming work with any text messages, emails and

smartphone 40 www.mobileelectronicsnews.eu

phonebook entries to be read out clearly and comprehensively, allowing information to be retrieved without distraction.

Or, if you need to take instructions while driving, use the integrated recording function, allowing voice memos to be saved during your trip. Full telephone calls can even be recorded for playback at a more convenient time, so you’ll no longer need a pen and paper.

THE COMPLETE PACKAGE Combining aesthetic design, performance features and amazing functionality, the CC 9068 App car kit sets new standards, providing users with a complete solution that is legislation-compliant. BURY has therefore included its universal charging cradle, which will also provide external antenna connection for optimum signal reception. The cradle can be rotated through 180°, allowing the

It is hard to think of any features which have not been included as standard smartphone to be displayed in portrait or landscape modes – a perfect solution when running satnav applications on your device.

The product is installed via the supplied dash-mount adapter, and the additional charging function offered by the cradle ensures unlimited use during your trip. It is hard to think of any features which have not been included as standard. BURY believes this new exciting CC 9068 App kit is a major advancement over existing Bluetooth hands-free products. l More info from BURY UK on 01489 881118, info@bury.uk.com, www.bury.com *Indicates this feature is phone/OS dependent

The Smarter Solution 180°

NEW! Includes free App to download from: App Store, Google Play, BlackBerry App World

CC 9068 App Voice-controlled Bluetooth® hands-free device with Smartphone app and battery charge function for your mobile phone DialogPlus voice control – extremely accurate, rapid reaction word recognition without voice training and with visual and acoustic user support Limitless music experience – thanks to direct music transfer1 and integrated 30 watt switching amplifier BURY App – your smartphone becomes the operating unit Including smartphone cradle – for optimum application display and external antenna connection Battery charging function for your mobile phone – guarantees unlimited talk time in your car 1

works out of the box

Required version of smartphone operating system:

iOS 5 or higher

Android 2.1 or higher

BlackBerry OS 6 or higher

www.bury.com/uk www.mobileelectronicsnews.eu 41

FEATURE /// PR /// These companies are also building a greater understanding of the significance of social media and can help manage your company’s presence on those platforms. This is becoming more important, as the way consumers not only buy from brands but also respond to them is shifting more and more online.

Scene-Media is one company that specialises in this area, and boast a number of automotive clients. “Today’s consumers are savvier than ever before and simply publishing a product or news story will not deliver a strong or engaging response,” says co-director Mark Riccioni.

“When a client approaches us, the first thing we do is show the power of different media platforms and explain how to achieve the most from them. Not every piece of PR has to focus on selling a product – some of the best responses have resulted from fun and engaging releases giving an insight into the company otherwise unseen by consumers.”

This highlights not only a change in format that PR is making, but also a shift in approach

The Power of PR Public relations needn’t be a tool reserved for big multi-national companies; your business could benefit too. Andy Mills reports

A

few months ago at the Mobile Electronics News Expo, we spoke to one exhibitor who recounted a story of an unsuccessful foray into the world of public relations (PR). They were approached by an independent PR specialist (although, not a specialist in this industry), who claimed they could increase awareness of the exhibitor’s company and generate customers.

A number of months on with various meetings over lunch (paid for by the exhibitor) and reasonably hefty invoices, there was nothing to show for the outlay. Promises of local press coverage, online reports and more failed to really yield anything. To their credit though, the exhibitor called an end to that relationship yet still believes in the power of good PR. Using a good PR company that does what it promises means you can get on with what you do best and let someone else do the work of telling the world. They can have the kind of access and knowledge of media that you don’t have the time to build and they can ultimately help to build your business.

You may believe that paying any PR company to get you coverage is unjustifiable, especially as there’s not a cast iron way to judge the value. Even huge PR firms can probably do just as good a job of dazzling their multi-national clients with stats that show their success as they can in actually delivering real PR gains.

42 www.mobileelectronicsnews.eu

For independent retailers though, smaller specialist PR companies are a proven way to provide real value, with very straightforward ways to judge their success. The keys are to work with them to establish exactly what you want to achieve and then figure out a way to measure success, usually a regular update on

where just interacting can provide positive results. It’s an area worth exploring, as it’s becoming something that consumers are beginning to expect. Much like it was essential to get online with a good website a few years back, now there’s the argument to get online and interact.

But the question is; can your business really benefit from investing in PR? Or, perhaps the question should be; if it was free for your company to have someone promoting what you do, drive customers to your website or shop and take their time to think of innovative ways to gain you publicity – would you be interested? Perhaps you answered ‘no’

Paying for the service may be covered by the profit gains it could bring as you look to stride forward coverage achieved with newspaper clippings or website links.

Such a PR company can be useful to drive people to your shop through local media, help attract visitors to open days with publicity campaigns, or tell national media about what your company does or any deals you may be running. Already in the aftermarket automotive industry there are a number of PR companies or individuals who have invaluable years of experience in all of this and will know just how to help. MEN works with a number of these companies on a regular basis, as they represent manufacturers or distributors that you often see in these pages.

and believe your company and ambitions are small enough that you can cover the PR side yourself, which is a fair response.

However, if that sounded good to you, then it’s not a massive step to figure out that even paying for the service may be covered by the profit gains it could bring as you look to stride forward. The next step? Look up one of the industry’s PR specialists and arrange a meeting, where they can explain in-depth what they can do for you and how much it could cost. They’ll understand your concerns, so don’t be afraid to ask ‘silly’ questions, and hopefully you’ll find another part to your team that can help you towards that prosperous future. l

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EVENT /// PPA DISTRIBUTION ///

Sound Streaming

Grizz, Anna and Krupal meet the dealers

It was a casual affair at PPA’s training day, with guest speakers from Soundstream and Precision Power over from the States.

Chris Anderson reports

W

THE NEW RANGE Soundstream is diversifying with home and DJ audio

ho would have thought the upstairs of a pub in Croydon, South London, would be the ideal spot for learning more about two of the well known brands from PPA Distribution, led by Krupal Patel? Dealers from far and wide gathered into the venue, complete with bar, nibbles, and music videos playing on big screen TVs, to hear what the charismatic Chris ‘Grizz’ Archer of Epsilon Electronics, the holding company based in California that looks after a number of brands, including Soundstream and Precision Power, had to say on the subject of car audio, and it started something like this. “I shoot from the hip,” he announced, the words ‘Beer God’ clearly visible, stitched into his shirt sleeve. “I tell you what rocks and what sucks.”

A quick introduction revealed that Epsilon began trading 31 years ago, making boom boxes, before venturing into car audio with Power Acoustik. These days the portfolio is bigger, with Soundstream and Precision Power among the names added, and while these two in particular may have dubious pasts thanks to previous owners, under Epsilon they seem to be thriving. “At Spring Break Nationals last year, we took a PPI [Precision Power Inc] two-seater convertible – we took triple crown,” said Archer. “And the winner this year was a Soundstream car – that’s your sales story!”

But these days it isn’t just about the car audio products, and tough times have resulted in Epsilon being more innovative. “Car audio is a slowing down market,” Archer said. “It just is. So now we’re getting into home audio and DJ gear with Soundstream, and other areas like window tints. This could be a little journey for us.”

But the journey here at least began with car audio, and in particular Soundstream, which proved to be the main focus of the day. “We have eight-12 lines, and we want to hit all different markets,” said Archer, running through the amplifier, speaker and subwoofer choices available.

Of interest to UK dealers stocking Soundstream subwoofers was the availability of re-cone kits. “We’ve done re-cone kits for a while,” Archer said. “Some people think it’s impossible to re-cone, but you can. And for dealers in the UK, if a subwoofer needs repairing, you can do it right in your shop rather than spending all that money to ship it back to us. You can re-cone in six-10 minutes, and even stop for a beer in the middle.”

44 www.mobileelectronicsnews.eu

Nobody was able to test the theory, sadly, as there was a lot of specific product talk to get through. Highlights included the XXX amplifier range, and also the Reference series. The upcoming Nano series was talked about too, with big power from a small casing, while the Tarantula series, shown afterwards, featured the huge spider emblem often used by Soundstream in its marketing. Dealers pointed out their concerns for this, with potential customers deciding not to purchase items like the slimline Stealth 13BX bass enclosure because it looked too lairy with the spider design. “Sure, we can do a box with no spider,” said Archer. Highlights in the subwoofer category included the new RF-8W 8 inch – great for factory locations – with a similar model on the way that will have the same excursion as a 15 inch. Speaker-wise, the RF3-6C threeway set was of interest, said to be influenced by high-end Danish home speakers, but with a retail price of around £500. The carbon-fibre-enforced paper cones offer a “soft, seductive and natural” sound.

Some of the home audio and DJ gear was also available for dealers to look over, with a presentation from Epsilon’s international sales rep Anna Dimitrova. For the DJ set, Soundstream has a 15 inch two-way powered loudspeaker and an 18 inch powered subwoofer. Then for the home, there is a range of wired and wireless soundbars, a DVD soundbar with a built-in subwoofer, a DVD mini system, a furniture piece with DVD and speakers built in, and an iTower for iPod, iPhone and iPad. And as PPA managing director Krupal Patel pointed out, this is easy plug and play equipment a car audio dealer can have on hand and use to interest customers once he has made a sale elsewhere. Some dealers asked why there was no Blu-Ray in these products, with the answer being that in the States most people go for Blu-Ray as part of a games console, although this will be looked into eventually.

Flicking through the various Soundstream brochures also revealed the brand has released a range of head units, indash screens and navigation in the US. “We’ll look at maybe three models, then add RDS for the European market,” said Archer, while Dimitrova stressed Epsilon’s support for its dealers worldwide: “Whatever you need, even if it’s just 10 pieces made a certain way, let me know.” l More info from PPA Distribution on 020 7993 8889 or 07908 651684. Email info@proplusaudio.co.uk

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EVENT /// FCS COMMS INSTALLER 12 ///

d e e n l l i w s r a c n 20 millio – o i d a r l a t i g i d converting to y t i n u t r o p p o r u there’s yo Industry talk at this year’s FCS Comms Installer revealed huge potential in the digital radio market, new products and apprenticeship schemes. Chris Anderson reports

L

aurence Harrison of Digital Radio UK (DRUK) had some interesting points to make at this year’s well attended FCS Comms Installer, held at the Hilton Coventry Hotel, particularly concerning its automotive applications. “Just under 43% of adults have a digital radio in the home – so about 22 million people. The fact that there is such high penetration in the home already, and such light penetration in the vehicle sense, presents a massive opportunity,” he said. “Only 5% of cars have digital radio. All research shows that once consumers have digital radio, they absolutely love it. And that says to me, high satisfaction, so we estimate that for opportunity in the aftermarket about 20 million cars will need converting to digital radio – that’s where you guys come in.”

One of several speakers at the event, Harrison reasoned that it will be the government’s announcement of a switchover date that could spark a surge in vehicle owners looking for an upgrade. “Our hope is that at some point next year a date will be announced,” he said. “FM will not be switched off – it will remain, and a lot of small local independent stations will still broadcast on it. Everything else will move over to digital.”

The main benefits of digital radio – sound quality and choice of stations – were touched upon, as was news of improving signal, coverage and public awareness through advertising.

Harrison said that the government will probably decide to announce a switchover date once digital radio accounts for 50% of radio listening (it will hopefully reach 35% next year), and when coverage reaches 97% – it is currently at 93%, but the funding to get it to 97% has been allocated. Harrison also revealed there has been an increase in new cars with digital radio already installed as standard, rather than it being offered as an optional extra. And for the aftermarket, a

46 www.mobileelectronicsnews.eu

postcode checker on DRUK’s website that allows dealers to show customers which stations they can listen to in the area by switching to digital radio is one of DRUK’s sales tools.

Harrison also said there will be courses organised by DRUK to help installers. “For the digital TV switchover, there was an aerial installer scheme, where the government developed a set of criteria, worked with industry bodies, and people had to carry out a certain degree of training and prove they’d done it,” he said. “We will do a similar one for radio – it’s not that installers aren’t doing a great job now, it’s that with a switchover you get new businesses coming into the market looking for a fast buck. It’s about quality for the consumer and protection for the consumer as well.”

For the digital TV switchover, there was an aerial installer scheme – we will do a similar one for radio The DRUK presentation led neatly into the AutoDAB session with Connects2’s Graham Johnson, who talked about the company’s range of digital radio solutions, and explained how the brand covers each of the three different types of DAB (Digital Audio Broadcasting) found across Europe. This was followed by event host John Thomson of Panorama Antennas Ltd talking in detail about the company’s products, with an emphasis on safety standards and an increase in tracking technologies.

Armour Automotive’s Peter Oughton and Nathan Kalaher talked about the latest products in their company’s portfolio too, which seems as extensive as ever, with

Oughton pointing out that the Dension brand in particular is very forward thinking, or “too forward thinking at times,” as he put it. He showed those present how the integration of different modules and modulators is gathering speed, agreeing with the other speakers that digital radio is the next big step for the industry.

Away from the technology side, Jason McComb, manager of FITAS (FCS Installer Training and Accreditation Scheme), was on hand to explain new developments in terms of helping to improve installer knowledge and ability. After revealing he has been in the industry for 21 years, McComb stated that soon the organisation will introduce at two-day course rather than the home study course, where those in the trade will be able to walk away with a qualification at the end of it – something he felt would be more appealing to installers and companies.

There will also be an apprenticeship scheme from FITAS designed to help nurture new blood.

And keeping with the digital radio theme that seemed to be prominent throughout the day, the organisation will also host its own focus groups on the topic on behalf of DRUK. Overall, some positive developments.

More info at fcs.org.uk

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RADIO ADVERTISING /// DAB CAMPAIGN /// Getting on air I got in touch with Guardian Media Group Radio, one of Britain’s leading radio businesses encompassing the Real, Real XS, Smooth and Rock Radio brands. The group has 13 stations across London, Wales, Scotland, Yorkshire, East and West Midlands, and the North East and North West of England, and has the largest regional footprint in the UK. They sent me a proposal for tagging the DRUK adverts on Real Radio Yorkshire supplied with a transmission area map and a schedule for adding 36 ten-second adverts tagged on the end of the 30-second slot for a week priced at just under £600.

If you are in the Real or Smooth Radio area, the contact is Natalie Haseldine, account manager at Smooth Radio East Midlands on 0115 9861066, smoothradiouk.co.uk

Dealer comment

Local radio stations will be getting lots of 30 second adverts this summer talking about DAB in cars which are being paid for by Digital Radio UK. MEN has looked into the relatively lower cost of local dealer advertising by ‘tagging’ a slot advertising your company on the end of the campaign advert. Martyn Williams explains…

T

he radio advert telling listeners about mobile digital radio has been instigated by Digital Radio UK (DRUK) to get people to think about DAB in cars. It has been heard on BBC and commercial stations throughout the UK in June, and it’s slated to run to July 28. The distribution infrastructure is rather convoluted, so the best source of information will be your local radio station which, if you haven’t already dealt with them, can easily be searched for on the web. In my experience, the advertising departments of radio stations sometimes have difficulty in getting a grip on the source of the advert, so DRUK’s campaign might have to be carefully explained.

The scripted radio advert goes roughly along the lines of: “You’re listening to the radio, but is it a digital radio?

“If it is, you’ll be able to tune in to all of this summer’s un-missable music and sports coverage (which will include an Olympics channel).

“And now that it’s available in your car, you can get all of that great stuff on the move.

50 www.mobileelectronicsnews.eu

“So, whether you’re buying a new car, or fitting an adapter to your old one, make sure you’ve got digital radio, so you don’t miss a thing this summer.

“If you love radio, let it live, on digital radio.

“To find out more about how to get digital radio in your car, ask at your local Halfords and other leading car accessory retailers, or visit getdigitalradio.com.”

Admittedly, the Halfords name check is not useful to the independent dealer, but DRUK’s explanation is along the lines of Halfords being a widely recognised high street brand having circa 90% of the digital radio aftermarket.

For this reason, DRUK feels it’s important to reference them in the advert and does make the point that it also mentions ‘other leading car accessory retailers’, which perhaps is not that helpful to MEN readers, but it’s something.

It’s worth mentioning that DRUK is concerned that independent aftermarket in-vehicle retailers are promoted on the getdigitalradio.com website.

To be listed here is a valuable marketing resource in itself, and anyone interested can contact sam.bonham@digitalradiouk.com.

Peter Huet is, at the time of writing, the only independent dealer to be mentioned on the DRUK website, and attained this position simply by emailing them. Commenting on the DRUK advertising campaign, he said: “It would be a good idea in principle to tag my own adverts onto theirs, but in the past our local radio has not been as localised as we would like and there is also a question over timing – it wouldn’t be very effective at three in the morning, for instance. It’s also difficult to get a telephone number across on radio.

Advertising can be hit and miss – we ran a unique number in a local newspaper (this is always a good idea for monitoring) and got zero response!”

Reading-based dealer John Kleis regularly uses radio advertising and thinks that the tagging idea onto the end of the DRUK advert is a good idea. He said: “We’ve got ads of various lengths running on Heart and Gold.

One of them mentions us as a digital car radio centre, and we play on the John Cleese theme talking about ‘no dead parrots.’ The digital radio advert has a voice sounding like an irate Cleese saying: ‘Digital radio in a car – whatever next!’”

What is Digital Radio UK?i It’s a government-recognised organisation representing the BBC, commercial radio companies and transmission network operator Arqiva (a monopoly company regulated by OFCOM which provides telecommunications infrastructure and broadcast transmission facilities). It promotes nearly all aspects of DAB, working towards a digital radio switchover.

www.mobileelectronicsnews.eu 51

NEWS /// PRODUCT /// SOUNDSTREAM

soundstream plans drive alert

Branching out from car audio, Soundstream is looking to assist drivers, rather than just entertain At the PPA Distribution training day recently, one of the topics discussed was the need to diversify – Soundstream, for example, is a brand looking beyond car audio, and one of the key products it is now trying to develop is Drive Alert. The system uses a series of sensors to monitor the road ahead, and can sound an alarm if the driver loses his concentration momentarily – perhaps changing lanes without signalling, or maybe even drifting across lanes when tired. It will work out the distance of cars in front, and

again if there is a chance of collision an alarm will sound. There is also a black box element thanks to an onboard camera with a 4GB microSD card included – it will record constantly, overwriting the oldest files when full, and can act as a surveillance camera or be used to store evidence needed for a police investigation or insurance company.

Already released in the States, hopefully the system will be available in the UK soon.

PPA Distribution 020 7993 8889, www.soundstream.com/drivealert

TRACKER

CONNECTS2

Big Beats This issue we’ve been looking at double DIN units, many of them with fantastic graphical displays. But not everybody has that kind of room in the dash, so how do you get a decent screen with a single DIN? One option is the new Beat 575 head unit, from distributors Connects2. This has a 4.2 inch LCD touchscreen built into the front panel, with a DVD/CD hidden behind it. It also has a front USB port, Aux in, SD card slot, Bluetooth, a radio, 4 x 40W of output, AV input and output, a rear view camera input and a four-channel RCA lineout. Not bad for a small package.

Connects2 0845 257 5588, www.connects2.com

TELL US YOUR NEWS!

If you have new products and you want the trade to know, why not tell us about it? Email information and hi-res images (300dpi) to chris@chrisandersonmedia.com 52 www.mobileelectronicsnews.eu

Tracker crimefighting boost Stolen vehicle expert Tracker has announced that it will be teaming up with the charity Crimestoppers for a string of campaigns to make life even tougher for potential car thieves. Tracker is responsible for an electronic tracking device fitted to the vehicle, that in over 90% of cases ensures it is returned to the owner. Crimestoppers, meanwhile, is an independent charity that encourages the public to report the identity of criminals anonymously. Tracker works with 52 police forces in the UK already, and its devices have led to over 2,100 arrests, while Crimestoppers results in an average of 23 arrests per day. It is hoped that by combining their efforts, the number of vehicle thefts could be lowered further. “Through our partnership with Crimestoppers, we can complement our network by joining forces with responsible communities to step up the fight against vehicle crime,” Stephen Doran, managing director of Tracker, commented. www.tracker.co.uk, www.crimestoppers-uk.org 0800 555 111

CONNECTS2

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Connects2 0845 257 5588, www.connects2.com

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£49.99

Dealer Net

 4.3" UK / IRE maps  PhotoReal™ Junc. View QFC : 9796

NOW

QFC : 8181

£69.99 EU

WAS

£179.99

£149.99

NOH units are refurbished back in the Taiwan Factory and come with a Garmin 1 year warranty

Nūvi 2300 NOH

WAS

NOW

WAS

£84.99

Nūvi 1310 NOH

WAS

NOW

£59.99

£54.99

 4.3" UK / IRE maps  Bluetooth QFC : 9359

WAS

NOW

£62.99

£57.99

Live pricing and online ordering at www.celtrade.com Prices exclude VAT and delivery Credit card payments will be subject to a 2% surcharge Errors and Omissions excepted www.mobileelectronicsnews.eu 53

ROCKFORD FOSGATE

INTRODUCING THE NEW ALL IN ONE IINTERFACE IPOD/IPHONE + USB + SD + AUX (With optional Bluetooth)

Rockford new arrivals Shipping over this month will be Rockford Fosgate’s new shallow-mount Punch boxes, available in 8, 10 and 12 inch sizes (part numbers P3S-1X8, P3S-1X10 and P3S-1X12 respectively), along with new Punch 10 and 12 inch 300W RMS amplified boxes (P300-10 and P300-12). The new Rockford Pro speakers are highly anticipated too – with mids and tweeters purchased separately. The 6 and 8 inch sizes (PPS-6 and PPS4-8) are designed for big power handling and high SPL, as are the matching 1.5 inch Punch Pro tweeters (PP4-T).

Vestatec 0208 867 2340, www.vestatec.co.uk

TOMTOM

Make a map for TomTom Our new interface combines all the features of our iPod/iPhone and USB/SD interface into one interface.

Play, charge and control an iPod/iPhone or navigate through an entire music library on an SD Card/USB drive. Easily change between sources via the original head unit controls.

Now also available: TV in Motion and Multimedia interface for the New Range Rover Evoque 2012.

For further details and dealer prices on our range of vehicle specific interfaces, please contact us.

Tel: 020 3393 4308 Email: trade@xcarlink.co.uk Web: www.xcarlink.co.uk 54 www.mobileelectronicsnews.eu

Fancy heading on a short break to Fiji, St Lucia, Mauritius, Cape Verde or the Seychelles this summer?

TomTom is offering allexpenses-paid two-week trips to each, as long as you agree to help the company map it while you are there – but you will get £10,000 for your time. Simply go to www.tomtom.com/summer to apply. No previous mapping experience is necessary, and a specially-equipped mapping car is provided to take yourself and a group of friends exploring, with the data needed for the maps built up over your stay. “This project will not only create five new navigable maps,” says Corinne Vigreux, managing director for TomTom, “it will also give people a unique insight into how our maps are made.” www.tomtom.com/summer

Self-driving car? No thanks, say motorists A survey carried out by Motorpoint, a leading UK car supermarket group, has shown that the majority of motorists would not feel comfortable travelling in a self-driving car, such as those being developed by Google.

The company polled 2,000 customers online, and found that 58% said they were not keen for a computer to take the wheel. www.motorpoint.co.uk

l TEL 01386 554210 l FAX 01386 552461 l sales@sailesmarketing.com l www.sailesmarketing.com

nEW cAn soFTWArE uPdATE....

VEhicLEs rEcEnTLy AddEd To our cAn inTErFAcEs: Toyota hi-Lux (2012) Ford ranger (2012) hyundai i40 hGV vehicles High frequency Speed Signal output available (8Hz per MPH) for CAN Bus vehicles. Please ask for part no: CB28800.

Our CB6 CAN interface now outputs the following signals when connected to HGV vehicles using SAE J1939: l Speed Pulse l RPM l Hand Brake

l Clutch l Brake l Fuel Flow

PLEAsE conTAcT us For FuLL dETAiLs & ThE LATEsT PricEs MEN 19 JUN 2012 copy.pdf 1 19/06/2012 17:08:50

Trade only suppliers to the motor industry DVD Headrest

Camera Kits

Digital Radio

C

M

Y

MY

HUDVD7005

CY

CMY

K

C-KO-DAB-RCD5060

IC-703T

CM

7” DVD Headrest Sold in pairs DVD and games USB & SD card Reader Zipped headrest cover Available in black, beige and grey

£219

£195

inc. headphones

C-KO-CA-9770

7” Dash Mount with Dual Night Vision Camera

£164

DF-8083

C-KO-FL350

3.5” Flip-Up Monitor with Night Vision Camera

£111

Analogue & Digital Radio CD Receiver 4 x 40 Watt power output USB & SD card slot Detachable front fascia CD / CDRW / MP3 / WMA Auxiliary input AM / FM MPX PPL Tuning / RDS 18 Present station memory SMB Antenna connection DAB / DAB+ Reception DAB Antenna included

£89

Prices are nett and exclude VAT

CKO International Limited - t. 020 8863 8333 f. 0208 863 0633 w. www.c-ko.co.uk

VCE GUIDE /// INSTANT EXPERT ///

KIA VENGA REAR SENSORS

The popular KIA range of vehicles includes the Venga, with a seven-year warranty to please the punters. A rear parking sensor installation on this vehicle should only take a 1 maximum of 90 minutes 1. To start the bumper looks like this 2. There is no crash beam, so you can pretty much pick any place you like to install the sensors. You need to remove the near-side rear panel on the left of the boot. This is held in place by three screws and just unclips.

3&4. The reverse power pick-up is located at the rear of the light cluster, reverse live is green, and the negative can be earthed on the bolt next to the cables.

5&6. Measurements are shown in centimetres: Inner sensors, 29cm from the centre and then a further 35cm from that. Measure down 2.5cm from the top lip of the bumper for the inner sensors, and 10cm up from the bumper’s lower crease.

7. The cables for the sensors can be routed through the existing grommet, and the sounder/buzzer can be fitted below or above the rear shelf. The junction box can be located on the bottom left-hand-side of the boot floor.

8. Completed installation looks like this.

3.5” Monitor

6” Monitor

2

7 3

7” Monitor

8

PS740

PS540 7” Monitor Entry level

PS7006

PS024

PS060

PS006

See our great range of monitors and cameras...

PS440

PARKSAFE AUTOMOTIVE

6

4

Compiled by: Vernon Craig, Freedom Installations, covering Bristol and surrounding areas Tel: 07813 303398 Installation by: Kieran Coyle, Kent Handsfree, covering Tonbridge, Medway and Canterbury Tel: 07901 743900

5

7” Touch Screen - with bracket if required

7” Monitor

Award Winner TouchME Screen

See our e websit below

All3..5” in one Monitor

7” Quad - PS025

CONTACTS FOR YOUR AREA: Nothern Sales: Dave Thornber 07710 092871 Southern Sales: Rob Walker 07826 653689 East West & Midlands: Hayley 01773 746591 Mick Barber 07500 110460

Call: 01773 746 591 Email: sales@parksafeautomotive.com Web: www.parksafeautomotive.com

56 www.mobileelectronicsnews.eu

www.electronics-worldwide.com FALCON XL3 ALARM High quality expandable alarm & immobiliser with many features including universal central locking, total closure, passive arming and dual stage shock sensor with warn away.

£29

SNIPER X1 ALARM Alarm with universal locking, total closure, passive arming, anti hijack, boot release output, immobiliser, 6 tone siren and dual stage sensor.

£25 Each or 20+ at

SPECIAL OFFER

£20 Each

AUDIBLE PARKING SENSORS 4 sensor kit with buzzer.

Compatible with metal bumpers, tow bars and rear spare wheels.

FALCON EVO4+ REMOTE START ALARM

FALCON CAN BUS ALARM

High end alarm with 2 way LCD pager, remote engine starting and turbo timer. Includes dual stage shock sensor.

Upgrade/overlay alarm that connects to the CAN-bus wiring and uses the manufacturers original remote control key to arm and disarm.

With dual stage sensor.

£79

SNIPER X2 PAGER ALARM

SNIPER SELFTRACK GPS TRACKER

2 way LCD pager alarm with central locking, total closure, passive arming, anti hijack, boot release output, immobiliser and dual stage sensoer.

Astounding value for money.

Subscription free GPS tracking system with text alerts and battery backup.

Can be connected to any alarm to send sms text message on alarm activation.

4 sensor kit, compatible with metal bumpers, tow bars and rear spare wheels and colour LED display.

4 Sensor kit with wireless dashboard display for a very easy installation.

£30

Super bright LED running lights for bumper or grille mounting.

£35

£49

CAMERA KIT 12V

EYEBALL CAMERA 360° movement 31mm Diameter

£120

£40

7” Screen, Camera with night vision and 10m Cable

LED LIGHTING

DAY/NIGHT RUNNING LIGHTS

£150

WIRELESS PARKING SENSORS

4 front sensors, 4 rear sensors and a clear LCD display.

£55

£49

VISUAL PARKING SENSORS

£25

FRONT & REAR PARKING SENSORS

£29

Flexible, waterpoof.

30cm strip with adhesive backing.

Available in red, green, blue or white.

5 METRE ROLL COLOUR LED STRIP Available in WHITE, WARM WHITE, RED, BLUE, GREEN

£5

£45

INSTALLERS WANTED - REGISTER ON OUR WEBSITE BELOW

SNIPER AUTOMOTIVE

electronics WORLDWIDE

TM

FA L C O N WORLD CLASS SECURITY

Multimedia

Tel: 01928 759 239 www.electronics-worldwide.com

Login: trade Password: global All prices exclude VAT & delivery.

email: sales@electronics-worldwide.com

www.mobileelectronicsnews.eu 57

www.mobileelectronicsnews.co.uk THE DIRECTORY

For as little as £17 per month, you can list your company details here. For more information, contact 01268 754 897 or e-mail loryn.mcintyre@creativemedialtd.co.uk

A

Clarion (GB) Limited Contact: Sales at Clarion T: +44 (0) 1793 859563 F: +44 (0) 1793 859598 E: info@clarion.co.uk W: www.clarion.co.uk Brands: Clarion

Aftermarket Vehicle Solutions Ltd Contact: Peter Hughes T: +44 (0)1255 434353 E: sales@avs-ltd.co.uk W: www.avs-ltd.co.uk Brands: Distributor of Speed Limiters, Cruise Control, Parking Sensors, Security Products, CAN interfaces and Carbon Fibre Heated Seat Kits to the Aftermarket and the OEM Industries.

Alpine Electronics of UK Ltd Contact: Keith Holness T: +44 (0) 2476 719623 E: keith.holness@alpine-electronics.co.uk W: www.alpine-electronics.co.uk Brands: Alpine

Cobra UK Contact: Cobra Sales T: 01932 772 400 E: salesuk@cobra-at.com W: www.cobravehiclesecurity.co.uk Brands: Cobra has been providing tried and tested vehicle security, safety and electronic systems since the 1970s.

Our products include: Cobra Alarms and Immobilisers, Cobra ParkMaster Parking Sensors, CobraTrak Stolen Vehicle Tracking, NSV Bluetooth® Handsfree Systems (compatible with all Bluetooth® enabled handsets), VizualogicTM In-car DVD Systems, Rear View Reversing Cameras and Monitors, Cruise Control and Speed Limiters.

Armour Automotive Limited Contact: Sales T: 01420 487110 E: sales@armourauto.com W: www.armourauto.com Brands: Autoleads, CTi, iO, Mutant, Radiomobile, Veba, VI, Avital, Clifford, Focal, Hornet, Kicker, Orion, Viper, Oxygen, Dension, Kinetik, Hushmat, Sony

Audiovox Incaar Systems GmbH Contact: Damian Trybuszewski T: 01483 722 531 E: info@audiovoxincaarsystems.com W: www.audiovoxincaarsystems.com Brands: Audiovox, Audiovox Incaar Systems, AIS

Connects2 Contact: Andrew Simner T: 0845 257 5588 F: 0121 522 5589 E: sales@connects2.com W: www.connects2.com Brands: Connects2 – Interface solutions for O.E.M and aftermarket systems, Including interfaces for iPod, USB, MP3, Aux, Steering wheel controls inc CAN-Bus, Stalk & Display, Telemute, Parrot, and MOST fibre optic iPod & Bluetooth hands free interfaces.

BEAT, Ground Zero, Tsunami, Shuriken, Balistic, Raptor, Zenec, Metra, LG, MAC Audio

Automonitor Mobile Multimedia Ltd Contact: Hugh J McTernan T: +44 (0) 116 275 2020 E: hugh@automonitor.co.uk W: www.automonitor.co.uk Brands: Automonitor, SAVV, Necvox, Baton, Rosen, Visteon, Britax and Westfalia

C

D

Canm8 Ltd Contact: Colin Palmer T: 08452266283 E: SALES@CANM8.COM Brands: Canm8 range of can bus interfaces can bus custom design Celsus UK Limited Contact: Sales T: +44 (0) 1202 664 390 E: sales@celsusice.co.uk W: www.celsusice.co.uk Brands: Celsus Accessories, Calearo, Antennas, Caliber, Dynamat Europe, iSimple, Jehnert, JL Audio, MediaDAB, MTX, PAC Audio, Paser, Phoenix Gold and Stinger.

CKO International Limited Contact: Tony Rook T: 020 8863 8333 M: 07751 726 598 E: enquiries@c-ko.co.uk W: www.c-ko.co.uk Brands: C-KO, Eurologics, Nesa/VST, Necvox, Rosen Area of business: In Car Multimedia, Interfaces, Rear View Camera Systems, Parking Sensors, Heated Seats, HID/Day Running Lights, Digital Video Recorders, Digital TV, Digital Radio

K

Kenwood Electronics UK Limited T: +44 (0) 1923 816444 E: enquiries@kenwood-electronics.co.uk W: www.kenwood-electronics.co.uk Brands: Kenwood

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Navman Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Navman

P

Panorama Antennas Ltd Contact: John Thomson T: +44 (0) 20 8877 4444 E: sales@panorama-antennas.com W: www.panorama-antennas.com Brands: Manufacturer of antennas for DAB, Mobile Radio, Tetra, 3G Broadband and other wireless technologies.

Commercial Electronics Contact: Salim Ali T: +44 208 404 7105 F: +44 208 404 7104 E: sales@hawkcaralarm.com W: www.hawkcaralarm.com www.demonalarm.com Brands: Designed & Engineered in UK, Est. over 25 years.

OEM service available. Hawk Car Alarm, Hawk Reversing Angel, Hawk Motorcycle Alarm, Hawk GPS, Demon Car Alarm, Demon Motorcycle Alarm, Demon Reversing Angle, Demon Tracking, Cyclone Car Alarm, Cyclone Motorcycle Alarm, Cyclone Parking Sensors Kit, Cyclone Central Locking Kit, Cyclone GPS and much more….

Antennentechnik Antennentechnik Bad Blankenburg AG, Hermann – Petersilge – Srasse 10, 07422 Bad Blankenburg, Germany T: +49(36741)3690 F: + 49(36741)36963 Email: Liane.Marter@antenne-ag.de

Autosound Limited Contact: Lee Fergus T: 01274 688990 E: lee.fergus@autosound.co.uk W: www.autosound.co.uk, www.blaupunktdirect.co.uk Brands: Blaupunkt, Bosch Car Multimedia, Funkwerk, Funtoro Mod Systems

In Car Technologies Contact: Steve Patient T: 01392 829435 E: sales@incartec.co.uk W: www.incartec.co.uk

F

I

Dashmount Contact: Steve Taylor T: 01883741460 E: sales@dashmount.co.uk W: www.dashmount Brands: Dashmount, Bury, Nokia, Parrot, Adapt, Brodit, Autoleads, Elan, Kram, Park Control, Steelmate.

FLYAUDIO UK Contact: John Pedlow T: 0333 4560236 F: 0333 7007120 E: sales@flyaudio.co W: www.flyaudio.co Brands: FlyAudio – In car advanced replacement media head units.

Chevrolet, Ford, Honda, Kia, Hyundai, Jeep, Subaru, Toyota, Vauxhall, VW

iGRIP® / Herbert Richter GmbH Contact: Scott Bouquet Email: s.b@igrip.eu T: +44 (0) 2081447413 E: www.igrip.eu Brands: iGRIP, Herbet Richter.

Exclusively Available at Strax (UK) LTD

Parksafe UK Barber Contact: Mick T: 01773 746 251 591 F: 01773 743 E: Sales@Park-safe.co.uk w: www.Park-safe.co.uk Brands: Parking and Rear View camera systems Parrot UK Limited T: 0844 472 2360 E: sales.uk@parrot.com W: www.parrot.com Brands: Parrot

R

S

Radio World Contact: Dale Johnson T: 01132 578932 E: sales@radioworld-online.co.uk W: www.rw-online.co.uk Brands: Accessories importers Sailes Marketing Ltd Contact: Matthew Sailes T: +44 (0) 1386 554210 E: info@sailesmarketing.com W: www.sailesmarketing.com Brands: Manufacturer and Distributor of CAN Bus interfaces, Electronic Interfaces, Parking Sensors, Speed Pulse Generators & Installation tools.

Scorpion Automotive Ltd Contact: Dianne or Philly T: 01257 249928 E: info@scorpionauto.com W: www.scorpionauto.com Brands: Scorpion Security, Toad Security, Sigma Security, Stirling Security, Scorpion Parking sensors, Scorpion Track Stolen vehicle and fleet management tracking Steelmate Automotive (UK) Ltd Contact: Kevin Kay T: 01582 475677 E: sales@steel-mate.co.uk W: www.steel-mate.co.uk Brands: TPMS, DVR. Promata DRL, High level brake light warning device, Reverse Alarm.

For less than £17 per month, you can list your company details here. For more information, contact 01268 754 897 or email loryn.mcintyre@creativemedialtd.co.uk 58 www.mobileelectronicsnews.eu

Why work with us?

A SOLUTION FOR EVERY DRIVER MARKET LEADING PRODUCTS - world renowned products with leading features and benefits: • Compatible with every brand of mobile phone • Free software updates to aid future phone compatibility • Automatic phonebook synchronisation & voice recognition • Advanced Music playback functionality (MKi range and ASTEROID) • Easy to use with unrivalled sound quality EXPERT TECHNICAL SUPPORT - our expert technical support team is available on the telephone to help with any installation challenges or for post installation product advice.

MARKETING AND SALES SUPPORT THROUGH OUR CIP PROGRAMME - our training and merchandisng managers provide all our members with full marketing and product training support delivered through regular visits.

DEPTH OF RANGE: A SOLUTION FOR EVERY DRIVER - Parrot produce a variety of hands-free products to suit a wide range of budgets and requirements from the MINIKIT+ to the MKi9200 & ASTEROID. PARROT MKi RANGE

PARROT CK RANGE

HANDS-FREE

HANDS-FREE, MUSIC & APPS

HANDS-FREE & MUSIC

Parrot Approved Partners:

T:01206 500 848

T:0161 494 4200

T:+353 1 448 1288

T:+353 45 407000

Technical support line: 0844 472 2360

T:01162 449846

www.parrot.com

“Made for iPod” and “Made for iPhone” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. iPhone and iPod, are trademarks of Apple Inc., registered in the U.S. and other countries. The Android logo is trademark of Google Inc. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Parrot is under license. Parrot trademarks figuring on this document are the property of Parrot SA. Other trademarks and trade names are the property of their respective owners. www.mobileelectronicsnews.eu 59 Parrot SA - RCS PARIS 394 149 496.

CEL TRADE T: 0116 2449846 E: sales@celtrade.com

Double DIN navigation Multi-media with navigation

KW NT30BT ► 6.1"

detachable touchscreen ► Bluetooth & navigation built-in ► DVD / DIVX / CD / MP3 ► A2DP audio streaming ► Rear camera ready ► EU navigation ► Traffic information ► AV input & AV output ► Front & Rear USB + SD card ► Variable illumination

EU

£428.96 QFC : 9294

KD R331 / 332

► 4 × 50w ► 1 pre-out ► Aux in front & rear

CDX GT40 GT260 U

Red : 9803 Green : 9804

£39.90

KD R431

► 4 × 50w ► 1 pre-out ► Front USB ► Aux in front & rear 60 www.mobileelectronicsnews.eu

► Front USB + Aux in ► 4 × 45w ► 1 pre-out

KDC 4551UB

QFC : 9934

£41.46

KDC 3054 UR / UG

QFC : 9805

£47.88

► Direct Android ► USB & Aux in ► 4 × 50W

Red : 9877 Green : 9763

£44.85

► Direct iPod / iPhone / Android QFC : 9766 ► USB / Dual Aux ► 2.5V Pre-outs

£49.99

CDX GT565UV

► Direct iPod / iPhone ► Variable illumination ► 2 × pre-outs

QFC : 9932

£59.50

Double DIN integration Multi-media with Garmin navigation

DNX 4210BT ► 6.1"

VGA touchscreen ► Bluetooth and navigation built-in ► Split screen ► EU Navigation ► Multi-route review ► AV out / reverse camera input ► Dual zone source & volume ► Rear USB EU ► Variable illumination

£499.96 QFC : 9888

DSX S100

KDC CDX BT32 GT260 U

► Mechless ► iPod control with tray QFC : 8120 ► USB in tray ► Aux in front ► Zappin ► 2 Pre-outs

£60.84

KD X50BT

AVH 2400BT

Double DIN

► 5.8" touchscreen ► Direct iPod / iPhone ► Bluetooth ► App mode ► 2 AV in / out

► Bluetooth with A2DP audio streaming QFC : 9882 ► Android control ► Front USB & Aux in

QFC : 9748

£77.63

MEX BT3900 U

£214.98 DDX 4021BT

Double DIN

► 6.1" screen ► Direct iPod / iPhone / Andr. ► Bluetooth ► AV in / out ► Var. colour

► Mechless ► Bluetooth ► 2 × USB ► Android / Blackberry compatible

QFC : 9824

£68.97

Dealer Net

► Direct iPod / iPhone ► Bluetooth ► Optional external mic

QFC : 9072

£85.41

Live pricing and online ordering at www.celtrade.com Prices exclude VAT and delivery Credit card payments will be subject to a 2% surcharge Errors and Omissions excepted

QFC : 9893

£229.14