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WANT TO GROW YOUR BUSINESS? LOOK NO FURTHER

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contents

Karren Brady

07 Welcome 09 Karren Brady 10 Michael Portillo 11 Will King / Jacqueline Gold 12 Michelle Mone / Charlie Mullins 13 Laura Tenison / Lord Digby Jones 16 Conference 20 Guest speakers 38 Partners 40 Floor plan 42 Exhibitors 51 Tech City 56 Seminar programme 62 Workshops 75 Workshop programme 82 How to find us 83 About Shoreditch

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Learning by monsters The growth and success of Mind Candy and its Moshi Monsters

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27

Alive but dead How positive human purpose can prevent your brand becoming a ‘zombie’

Business growth Breaking down the barriers to growth elitebusinessevent.co.uk 03

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Meet our experts on Stand 66 & enter our prize draw to win an iPad Air.

See how salesforce.com can get your company to the future faster at

salesforce.com/uk

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Have your photo taken with salesforce.com mascot Sassy!

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Providing flexible workspace for businesses for 20 years! Basepoint has proudly supported thousands of businesses over the past 20 years and currently provides over 1,400 companies with unique workspaces; from a 1 person managed office to open plan spaces for 100 people. So contact us today and our staff will do all they can to help you succeed... ...our business is your business.

Offices | Flexi-Space | Virtual Licences | Meeting Rooms

Unique workspaces for your business

stand 47

basepoint.co.uk Basepoint.indd 1 7882_bpb_tb ad_spring14_b.indd 1

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WELCOME Sales Jonathan Ouko Senior Account Manager jonathan.ouko@cemedia.co.uk Alison Mudd Account Manager alison.mudd@cemedia.co.uk Inayah Cooksley Account Manager inayah.cooksley@cemedia.co.uk

If you are reading this, it means you have serious ambitions about business growth and want the lowdown on how to take the step to entrepreneurial greatness. Welcome to the inaugural Elite Business National Conference and Exhibition

Matt Webb Account Manager matt.webb@cemedia.co.uk Lyndsey Toman Account Manager lyndsey.toman@cemedia.co.uk Daniel Sieff Account Manager daniel.sieff@cemedia.co.uk EVENT ADMINISTRATOR Clare Ellis clare.ellis@cemedia.co.uk EVENT MANAGER Nadine Alizade Nadine.alizade@cemedia.co.uk MARKETING Graeme McCubbin graeme.mccubbin@cemedia.co.uk GROUP EVENTS DIRECTOR Katie Moore katie.moore@cemedia.co.uk MANAGING DIRECTOR Scott English scott.english@cemedia.co.uk EDITORIAL Hannah Prevett – Content editor hannah.prevett@cemedia.co.uk Josh Russell –Content writer josh.russell@cemedia.co.uk Adam Pescod – Content writer adam.pescod@cemedia.co.uk Dara Jegede – Content writer dara.jeg@cemedia.co.uk Joe Jeffrey – Content writer joe.jeffrey@cemedia.co.uk DESIGN/PRODUCTION Leona Connor – Designer leona.connor@cemedia.co.uk The Elite Business National Conference and Exhibition is brought to you by CE Media Events Ltd Registration No: 08619456 Fortis House, 160 London Road, Barking, IG11 8BB Tel: 0208 214 1068

cemedia.co.uk

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ver the course of two days at the Old Truman Brewery in Shoreditch – home to London’s burgeoning start-up community – you’ll be treated to a whole array of top class speakers, exhibitors, workshops and seminars, all designed to give you the very best shot at taking your enterprise to the next level and beyond. Our headline speakers don’t really need any introduction. Needless to say, whether you’re looking to be inspired by Will King’s remarkable journey from Suffolk schoolboy to shaving supremo or hoping to hear from the first lady of football, Karren Brady, we’ve got the top brass of British business ready and waiting to deliver a masterclass in entrepreneurial excellence. If that doesn’t whet your appetite, we have further key speeches from the likes of Divinia Knowles, Mind Candy’s chief operating officer, James McMaster of Ella’s Kitchen and Anand Krishnan, senior director at Microsoft UK. Learning from the best and the brightest is a good first step but there’s so much more a growing business needs to realise their full potential. That is why we have showered you with such a vast array of workshops, seminars and exhibitors, all of which should equip you for the future growth of your venture. Our seminar programme covers topics ranging from funding & finance, through technology and multimedia, to international growth and export. We’ve brought together some of the leading experts and pioneers in these fields to send you back home – or to the office – with a mental checklist

for business expansion that, if followed, will bring you significant rewards. And where will you find the people, companies, software and services that will make scaling your business all the easier? Our exhibition is a decent place to start. From cloud computing providers to HR professionals, legal practitioners to government agencies, every single aspect of your enterprise is accounted for. Moreover, many of these exhibitors will be leading their own dedicated workshops to get you up to speed with all you need to know. Alternatively, take the time to network with all the right people and pick up the leads that could potentially transform your business. As the publisher of Elite Business, we have gained plenty of insight into the needs and concerns of the modern business owner. Thanks to this insight, not to mention to the invaluable feedback of our readership, we feel the time is ripe for a business event concentrating on the needs of our stellar high-growth businesses, fast track start-ups and exceptional entrepreneurs. We are committed to delivering an experience that’s content-rich, concise and offers real value to our visitors, delegates, exhibitors, sponsors and partners. We hope you enjoy the event and we wish you the best of luck with your business!

Scott English Founder

elitebusinessevent.co.uk 07

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Global Launch Spring 2014 Previously off market and referral only

Are you progressive?

Progressive People Network is a world-class training and development programme founded by Martin McKenzie; consultant to the top one percent of CEO’s globally. PPN achieve results by providing each member with their own blueprint for success along with personal and professional plans to take them to their goals. For the first time, access exclusive one percent knowledge previously available to those industry and business leaders is now available to SME’s who are committed to taking their business to the next level by incorporating leading strategies into their organisations and companies to save time, money and get those top results. Features • SME Directors Package • Bespoke Development Programme • Unique In-house Training Packages • One-to-one Coaching • Win-win Networking with Like-minded People

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Visit us on stand 6 at the Elite Business Event Facebook.com/PPNWorld Progressive People Network.indd 1

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HEADLINE SPEAKERs Karren Brady Vice chairman West Ham F.C.

Known as ‘the first lady of football’, Karren became the youngest managing director of a PLC after resurrecting Birmingham FC from financial ruin, launching it on the stock market in 1996 and selling it for £82m in October 2009

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arren began her career at Saatchi & Saatchi aged 18. She moved on to London’s Biggest Conversation (LBC) as a sales executive before joining Sport Newspapers Ltd in 1998 and becoming a director within one year. She was appointed vice chairman of West Ham United F.C. in January 2010 and under her stewardship, the club was named as the preferred bidder for the Olympic Stadium. It also recorded a trading profit for the first time in many years during her first year at the club. Away from football, Karren is an ambassador for the Stroke Association, WellChild and the Teenage Cancer Trust, as well as chair of the Mothercare Group Foundation. To date, she has written five books including novels and business titles, and is also a columnist for The Sun and Woman & Home magazine. She has been named Business Woman of the Year twice, with the Sunday Telegraph listing her as one of the 100 Most Powerful Women in Britain.

“Listed by the Sunday Telegraph as one of the 100 Most Powerful Women in Britain”

Thursday April 10 11:00 – 13:00 Conference Hall

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HEADLINE SPEAKERs

Michael Portillo Broadcaster and former cabinet minister

From humble beginnings in north London to debonair TV personality, the life and works of Michael portillo make for one interesting history lesson

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ichael started his political career in 1976, joining the Conservative research department where he was responsible for briefing Margaret Thatcher before her press conferences. Becoming an MP in 1984 after winning the by-election in Enfield Southgate, Michael went on to represent the seat for the next 13 years and joined the government in 1986, serving in different ministerial roles including five years in John Major’s cabinet. He ended his run as an MP as secretary of state for defence in 1997. Having turned his attention to journalism for two years, Michael returned to politics in 1999, winning a by-election in Kensington and Chelsea and acting as shadow chancellor of the exchequer until 2001. Michael left the House of Commons after narrowly missing out on the Conservative leadership in 2005. Outside of his parliamentary appointments, Michael has garnered a reputation as a sound and seasoned broadcaster, producing a number of factual programmes for the BBC including Portillo in Euroland, Elizabeth I, When Michael Portillo became a single mum and Portillo Goes Wild in Spain. However, he is perhaps best known as the face of BBC2’s Great British Railway Journeys and Great Continental Railway Journeys, of which he made 100 episodes. Michael is currently a commentator on BBC 1’s late-night political chat show This Week.

Thursday April 10 15:00 - 17:00 Conference Hall 10 Elitebusinessevent.co.uk

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HEADLINE SPEAKERs Will King Founder King of Shaves

Our very own slice of razor royalty, Will certainly knows about growing a thriving business during uncertain times

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ormed during the recession of the early 1990s, Will’s enterprise King of Shaves has been reinventing the shaving market one product at a time. Designed to tackle his pet peeve of razor burn, the company’s shaving oil hit the shelves first in Harrods in September 1993 before being picked up by Boots in May 1994. Since then, Will has been building the King of Shaves brand from a humble outfit running from his kitchen to a multinational enterprise operating in the US, Australia, New Zealand, Japan, South Africa and Brazil. Adding to its initial offering, King of Shaves now has over thirty products in Britain’s biggest retailers, including Asda, Boots, Lloyds Pharmacy, Morrisons, Sainsbury’s, Superdrug, Tesco and Waitrose. And never one to rest on his laurels, Will’s spent the last few decades disrupting the stagnant shaving market, bringing countless new innovations to consumers. From the King of Shaves Sub that offers razor cartridges delivered to your door for a monthly subscription to its Prostyle Multi Styler, the entrepreneur has always had a flair for the creative approach. The company’s latest product, the Hyperglide, a super-hydrophilic razor which allows consumers to shave without the use of oil or foam is set to revolutionise the market. Will evidently has a keen eye for avenues for growth, so it’s hardly surprising he’s considered by many as one of the UK’s most creative and passionate entrepreneurs.

Friday April 11 12:15 - 13:00 Hall 4

Jacqueline Gold CEO Ann Summers

Known to millions as chief executive of Ann Summers and Knickerbox, Jacqueline is renowned for managing a company run by, and in support of, women

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ver the years, she managed to shift the focus of the business so that women can now shop for lingerie and sex toys in a safe, female-friendly environment. Jacqueline was appointed chief executive of Ann Summers in 1993 and shortly after launched the first Ann Summers store on the high street, forever changing the face of retail and cementing her reputation as the woman who brought sex to the British high street. Jacqueline has made Ann Summers the profitable success it is today through hard work, determination and belief in a novel concept. A full 30 years after her first pitch, the business is a true multi-channel retailer, with annual sales of over £150m, 143 UK & Ireland stores, 7,000 party planners (holding over 4,000 parties every week) and a thriving online presence. With no formal business training, Jacqueline ascribes her formidable success to understanding women, her own good instincts and always listening to her customer. Jacqueline has received many accolades for her achievements including Retail Week’s Most Powerful Woman in Business and Barclays Bank’s Most Inspirational Businesswoman in the UK.

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HEADLINE SPEAKERs Michelle Mone Founder & CEO MJM International

Charlie Mullins Founder & CEO Pimlico Plumbers

Charlie is the archetypal entrepreneur; starting his business from scratch and building it into a multi-million pound enterprise It’s safe to say that Michelle has made lingerie her life, building a hugely successful career on an incredibly simple concept: helping women look and feel their very best

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he is listed as one of the top three female entrepreneurs in the UK and has been honoured by the Queen with an OBE for her contribution to business. The idea for Ultimo was born in 1996. Whilst attending a dinner dance, Michelle was wearing a very uncomfortable cleavageenhancing bra and had a lightbulb moment; she decided to invent a bra that was more comfortable and cleavage-enhancing than any other bra on the market. MJM has since gone from strength-to-strength, developing beyond the original umbrella of Ultimo to encompass 13 patented ‘miracle’ inventions and brands including Ultimo Bridal, Ultimo Swimwear, Ultimo Shapewear and joint venture lines including Adore Moi for Debenhams. Other recent launches include UTan and USculpt, both of which have been well-received by retailers and beauty buyers alike Over the years, Ultimo has established contracts with a string of high-profile models and celebrities including Penny Lancaster, Rachel Hunter, Kelly Brook and its current celebrity model Luisana Lopilato, the wife of global music star Michael Buble. Michelle bought husband and business partner Michael out of the business in February 2013, two years after their 2011 divorce. She has since forged a partnership with global lingerie giant MAS Holdings, one of the world’s biggest producers of intimates.

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rom working as an errand boy, a bag wash boy and peeling potatoes at a local chip shop, Charlie has done it all. He launched his plumbing company Pimlico Plumbers in 1979 with just a bag of tools and an old van he bought at auction. Today, Pimlico Plumbers is London’s largest independent plumbing company with an annual turnover of £18m. The company has more than 150 vans, trucks and motorbikes cruising around the capital. Its 170-strong team of professional tradespeople and support network of close to 50 staff serve high-class clientele – including the likes of James Bond himself, Daniel Craig, and actress Dame Helen Mirren – across central and Greater London. The company’s iconic blue and white vans can also been seen in Spain after Charlie launched a Marbella branch of the company last year to serve both local and ex-pat customers. Outspoken and often controversial, Charlie has starred in Channel 4’s Secret Millionaire and the BBC’s Young Plumber of the Year programmes, whilst also appearing as a regular business commentator in the national media.

Thursday April 10 14:15 - 15:00 HALL 1

Friday april 11 11:00 - 13:00 Confeerence hall 12 Elitebusinessevent.co.uk

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HEADLINE SPEAKERs Lord Digby Jones Former business ambassador UKTI

Lord jones has never been a stranger to hard work

J Laura Tenison Founder and managing director JoJo Maman Bébé

The success of maternity and baby clothes retailer JoJo Maman Bébé is testament to Laura’s commitment to ethical business practices and enduring entrepreneurial spirit

oining the Royal Navy after university, Lord Jones spent several years in a law firm working his way up to senior partner. He then joined KPMG as vice chairman of corporate finance, acting as a close advisor to public companies across the United Kingdom and in KPMG’s global markets. In 2000 he joined the CBI and during his six and a half years as director-general he became known in the public arena for his candid, forthright attitude in his many media appearances. In 2005 he was knighted for his services to business and became Sir Digby Jones in the Queen’s New Year’s Honours List. From 2007 to 2008 he served as the minister of state for trade & investment, accepting a lifetime peerage in the House of Lords where he now sits on the cross benches and is known as Digby, Lord Jones of Birmingham. During his term in ministerial office he made 45 overseas visits, travelling to 31 different countries and meeting with the world’s top business leaders and politicians. He changed the way that UK Trade & Investment (UKTI) was perceived by delivering a record year for inward investment and expanding the UK’s presence in all of the major international markets. Following his departure from ministerial office he was appointed as a business ambassador for UKTI until March 2013.

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ounded in Newport, south Wales, in 1993, JoJo Maman Bébé remains headquartered in the same city today, explaining why many members of staff have remained with the company from the outset. The story of JoJo Maman Bébé is certainly tinged with a sense of ‘every cloud has a silver lining’. Laura was involved in a serious car crash in her early 20s when on the verge of moving in with her husband and setting up a menswear firm. While being treated in hospital, a fellow female patient and mother-of-two expressed her frustration at not being able to buy children’s clothes from her bed. Laura discharged herself from hospital and conducted market research from her wheelchair, discovering that what women wanted most was quality maternity wear, in addition to more choice in children’s clothing. Fast forward 20 years and JoJo Maman Bébé employs 570 people and is turning over £44m with its products sold in well over 50 countries. All the while, Laura juggles her business commitments with caring for her own kids and supporting Nema, a charity she helped found in Mozambique which supports community health projects and builds schools. Laura has won numerous awards throughout her career and regular appears in the national press and on television.

FRIDAY APRIL 11 16:15 - 17:00 HALL 4

Friday April 11 11:00 - 13:00 Conference hall elitebusinessevent.co.uk 13

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CONFERENCE Conference Sessions run from

THURSDAY 11:00 - 13:00

To describe the speaker line-up for our conference as illustrious would be something of an understatement. We have scoured the country and brought together some of the biggest and brightest business minds of our time to share their wisdom and inspire delegates to greatness. Each of our keynote speakers will be joined on stage by four other business moguls, all ready to tackle each and every subject that emerges from their respective conference sessions. Whether you’re after established entrepreneurs, esteemed business experts or political giants, we’ve got it covered.

Sue Terpilowski

Chairman, FSB, London Policy Unit

Renaud Visage

CTO & co-founder, Eventbrite

Headline speaker: Karren Brady

Known as ‘the first lady of football’, Karren became the youngest managing director of a PLC after resurrecting Birmingham FC from financial ruin and launching it on the stock market in 1996. Now vice-chairman of West Ham, Karren has been named Business Woman of the Year twice, with the Sunday Telegraph listing her as one of the 100 Most Powerful Women in Britain.

THURSDAY 15:00 - 17:00

11:00-13:00 & 15:00-17:00

ANAND KRISHNAN

Senior director, developer and platform group, Microsoft UK

Guy Rigby

Partner & head of entrepreneurs, Smith & Williamson

Craig Donaldson CEO, Metro Bank

Sarah Speake

Director of commercial marketing and research, ITV

Headline speaker: Michael portillo Ian Dormer

Chairman, Institute of Directors

Emma Jones

Founder, Enterprise Nation

Before becoming the face of BBC2’s Great British Railway Journeys and commentator on late-night political chat show This Week, Michael served as a minister for eleven years, including five in John Major’s cabinet, where he ended as secretary of state for defence. He later re-joined the Conservative front bench as shadow chancellor, a position he filled up until the 2001 general election.

16 Elitebusinessevent.co.uk

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Mike Southon

FRIday 11:00 - 13:00

Our conference host is a seasoned entrepreneur who has established himself as one of the world’s top business speakers. Southon appears at over 150 events every year and has interviewed many entrepreneurs on stage including Sir Richard Branson. He made a name for himself in the 1980s, co-founding IT training firm The Instruction Set before selling it to Hoskyns Group (now Cap Gemini Ernst & Young). He is a musician, entertainer and co-author of bestselling business books including The Beermat Entrepreneur.

Duncan Cheatle

Clare Rayner

NEIL EDWARDS

Founder, Ultimo Brands International

Founder & CEO, Prelude Group

Headline speaker: LORD DIGBY JONES

Lord Jones is a life peer in the House of Lords and boasts vast experience in executive roles including director-general of the CBI. He changed the way that UK Trade & Investment (UKTI) was perceived by delivering a record year for inward investment and expanding the UK’s presence in all major international markets during his term in ministerial office.

FRIday 15:00 - 17:00

Michelle Mone OBE

Peter Bishop

Deputy chief executive The London Chamber of Commerce and Industry

Retail expert & author

VP of finance for Europe, Africa & emerging markets, MoneyGram

David Taylor

Co-founder & director, First Point Group

Headline speaker: Jacqueline Gold Crispin Simon

Managing director, UKTI

Divinia Knowles

CFO & COO, Mind Candy

Jacqueline started her career working for her father’s company, Ann Summers. Over the years, she managed to shift the focus of the business so that women can now shop for lingerie and sex toys in a safe, female-friendly environment. Jacqueline was appointed chief executive of Ann Summers in 1993 and is known as the woman who brought sex to the British high street. elitebusinessevent.co.uk 17

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Alan Boyce

Ami Shpiro

Managing director Axonn Media

Angel investor & founder Innovation Warehouse

Content marketing – more than just another buzzword

Bursting the bubble of fear around investment into technology and media start-ups

Thursday April 10 14:15 - 15:00 Hall 2 Alan started his career in political analysis and reporting, going on to work as the editor of DeHavilland, a provider of political intelligence, monitoring, research and consulting services. Since then, he has become the first chief operating officer and now managing director of Axonn Media, the UK’s leading specialist content marketing business. Axonn has been producing online content for more than a decade. At the last count, it had published more than 3.5 million articles and 26,000 videos for online consumption. With the company finishing 42nd in Econsultancy’s Top 100 Digital Agencies Report, Alan’s top priority this year is to expand Axonn’s activities across Europe.

Friday April 11 16:15 - 17:00 Hall 3 Ami has co-founded and mentored numerous commercial enterprises in a variety of markets, ranging from software systems to property development. With an impressive record of achieving rapid business growth through a combination of financial, commercial and technical skills, Ami conceptualised a model for a community of collaborating start-ups, Innovation Warehouse, in 2009. This model has taken shape in collaboration with the City of London’s economic development and regeneration strategy. Recently, Ami founded an angel collective comprised of a group of entrepreneurs and investors that focuses and operates from within Innovation Warehouse’s premises.

Bill Morrow

Bryan Adams

CEO & co-founder Angels Den

Founder & MD Ph.Creative

How to ensure you never get funded

Contagious marketing

Thursday April 10 13:15-14:00 Hall 3 Bill is the CEO and co-founder of Angels Den, the world’s first integrated angel funding and crowdfunding platform. He started his working life as an accountant with Virgin before setting up an international financial recruitment company which he sold to a Wall Street Bank in 2001. Bill then went on to run businesses in London, Hong Kong, Singapore, New York, Russia and Dubai. His unique experience assisting the Hong Kong and Singapore governments to promote entrepreneurship in their countries makes him ideally placed to assist emerging entrepreneurial cultures. Bill is passionate that every credible business looking to grow should have the opportunity to access funding.

Thursday April 10 15:15 - 16:00 Hall 2 Having worked in the digital industry for more than ten years and specialising in the disciplines of inbound marketing, social media and web development, Bryan founded Ph.Creative in 2004. The business has grown exponentially over the last nine years and is now a key player in the UK’s digital industry, partnering with the likes of Google and assembling a portfolio of high-profile clients including MasterCard, Domino’s, Bupa, O2, Dulux and Nationwide. Bryan is a regular contributor to industry research and literature, including the recent State of Inbound Marketing Europe Report by Hubspot. He has also delivered thought leadership talks for businesses including Mastercard, RBS and Apple.

31/03/2014 17:59


a-c ANAND KRISHNAN

ANNEMIEKE KLEIJ

Senior director, developer and platform group Microsoft UK

Head of e-commerce, APAC & IMEA Nokia

Ben Medlock

Co-founder & CTO SwiftKey

Emerging technologies and innovation programmes

Driving online sales without a basket

Growing London’s hottest tech start-up

Thursday April 10 15:00 - 17:00 Conference Hall Prior to his appointment as senior director at Microsoft UK, Anand spent two years as director of Global Cloud Strategy working with more than 100 Microsoft subsidiaries around the world on bootstrapping Microsoft’s fast-growing cloud business. After spending eight years in the world of start-up and in different positions across several early-stage ventures, Anand moved to working in strategy and marketing roles at Microsoft. From there, he went on to help launch the organisation’s first foray into technical computing. Anand holds an MBA from Stanford University and a Masters in Computer Science from the University of Texas at Austin. He was born and raised in India and currently lives in England.

Friday April 11 12:15-13.00 Hall 5 Annemieke started her career as a management consultant for Capgemini, where she headed digital and channel management projects for various global consumer electronics companies. She joined Nokia in 2010 and was one of the driving forces behind the indirect online sales strategy that the mobile giant implemented in 2011, helping to expand the business model to more than 20 countries around the globe and growing the channel by more than 300% year-on-year. Annemieke is now responsible for Nokia’s e-commerce business in the APAC & IMEA regions. She was previously head of online operations for Nokia online, managing new merchandising propositions between various stakeholders and owning the shop optimisation program.

Friday April 11 14:15-15:00 Hall 5 Ben is the co-founder and CTO of the award-winning and innovative SwiftKey, the company behind the intelligent typing system used on smartphones and tablets. Now preinstalled on millions of mobile devices around the globe, the intelligent keyboard has transformed typing on touchscreens. Based on advanced natural language processing (NLP) and machine learning, the system adapts to individual language usage and device interaction, accurately predicting the user’s next word. Ben holds a first class degree in computer science from Durham University and a doctorate in natural language and information processing from the University of Cambridge. He has also reviewed for a number of prominent international journals.

Carl Dempsey Vice president of

sales engineering Salesforce.com

How to transform and stay on top – inside the world’s most innovative company Friday April 11 12:15-13:00 Hall 2 Carl leads the sales engineering team for Europe, Middle-East and Africa for Salesforce.com’s commercial business unit. It’s a journey he started ten years ago when Salesforce.com was an upstart CRM vendor with an intriguing technical and commercial model – but one that would never really take off in Europe. In that time the software industry’s tectonic plates have shifted and now Salesforce.com is the fifth largest business software company in the world. Carl and his team have engaged with thousands of organisations during this period, helping them transform their businesses through the use of Salesforce.com’s solutions.

Charlie Green

Co-founder & Co-CEO The Office Group

Creating a productive business by designing a workspace that encourages collaboration and serendipity Thursday April 10 11:15-12:00 Hall 1 Charlie co-founded The Office Group in late 2003. A qualified chartered surveyor by trade, Charlie previously worked as acquisitions director at MWB Group/ MWBEX, a London-based property and serviced office business. His exposure to the conventional and serviced office market highlighted a need to create a workspace that would revolutionise the sector. The Office Group aims to provide spaces that are simpler, design-led and greener whilst maintaining value for money. Working with local artists, up-and-coming designers and exciting architects, Charlie has some of the most exciting and environmentally friendly workspaces in London.

Charlie Lawson

National director BNI

Are you an unnatural networker? Friday April 11 11:15-12:00 Hall 2 Charlie is the national director of BNI, the world’s largest business networking and referral organisation. A widely recognised expert on the power of ‘word of mouth’ marketing, Charlie is a public speaker, trainer and author on the subject. BNI provides a platform for local business people to network and develop strong personal relationships that can consequently generate significant business for each other. His goal is to help BNI members generate £1bn of referral business per year by 2020. Charlie spends his spare time with his partner, running around after their two small children, as well as wondering if Spurs will ever finish above Arsenal in the league.

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Chris Halward

Guest Speakers

Director of professional development National Outsourcing Association

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Clare Rayner

Retail expert & author The Retail Champion

Outsourcing to grow – how effective sourcing can power SME growth plans

How to develop a robust and repeatable business in order to become a scalable, saleable enterprise

Friday April 11 11:15-12:00 Hall 1 Chris is the director of professional development for the National Outsourcing Association (NOA). He has been involved in outsourcing since the early 1990s, working on numerous outsourcing projects in various roles in the UK and across Europe, the Middle East and the US. This includes leading the initiative to establish the first university-accredited series of qualifications for outsourcing professionals. Chris was a member of the NOA Special Interest Group (SIG), contributing to the development of the BS 11000 standard for collaborative working. He was also head of training and quality services for a NatWest subsidiary providing outsourced retail finance services.

Friday April 11 11:00-13:00 Conference hall Friday April 11 15:15-16:00 Hall 2 Clare is one of the most respected and wellknown retail experts in the UK, championing the success and sustainability of smaller, independent retailers and suppliers. Clare started out as a fast-track graduate store management trainee for McDonald’s and went on to work with leading retailers such as M&S, Dixons and Argos, moving swiftly into management roles, before being headhunted into senior consulting roles with global software giant SAP and international management consulting brand Accenture. She is perhaps best known as the author of The Retail Champion: 10 Steps to Retail Success and regularly appears on BBC and Sky News.

Dan McGuire

Founder & CEO cube19

Darren Westlake

Co-founder & CEO Crowdcube

I’m an entrepreneur, get me out of here!

Crowdfunding – the future of business finance

Friday April 11 14:15-15:00 Hall 3 Dan is founder and CEO of cube19, an analytics company that was ranked as one of the top 20 start-ups of 2012. His previous business, Broadbean Technology, which was sold to Daily Mail & General Trust in a multi-million pound deal in 2008, is the world’s largest distributor of online job adverts. He is a mergers and acquisitions adviser to several companies at different stages of development and sits on the board at some of his portfolio businesses. Dan is also an active investor, predominantly in other tech start-ups and takes an interest in non-profit organisations, particularly those that promote business and enterprise to young people.

Thursday April 10 16:15-17:00 Hall 3 Darren is the CEO and co-founder of Crowdcube, the equity-based crowdfunding platform. In February 2013, Crowdcube became authorised by the Financial Conduct Authority (FCA) making it the first UK crowdfunding platform to offer investors the ability to become direct shareholders in UK businesses. It continues to be a world leader in the field, raising over £13m. Prior to Crowdcube Darren founded and exited two businesses in the field of voice over IP (VOIP). It was his experiences and frustrations is raising money for companies that led Darren to come up with the concept behind Crowdcube, which he founded with Luke Lang.

31/03/2014 18:00


c-d Clive Lewis

Craig Donaldson

Head of enterprise ICAEW

CEO Metro Bank

Alternative sources of finance

Securing funding

Friday April 11 12:15-13.00 Hall 3 Clive is currently head of enterprise at ICAEW, the professional membership organisation for chartered accountants, and has conducted a number of surveys on business issues including the annual ICAEW Enterprise Survey, now in its seventeenth year. Prior to joining the ICAEW in 1993, he was finance director of an electronics PLC. As a chartered accountant (FCA) and chartered management accountant (ACMA), Clive has spent 20 years in financial controller and director roles. Aside from his finance-related engagements, Clive also writes regular articles for the media based on feedback from surveys and ICAEW members, as well as his own experience in business.

Thursday April 10 11.00 -13.00 Conference Hall Craig has extensive experience in the banking industry having served in key positions such as managing director of retail products at RBS and holding senior positions within Barclays and HBOS. Craig has had a pivotal role in the launch of Metro Bank, the first new high street bank in over 100 years. From helping to define the brand’s values to hiring its inaugural employees, he has been integral in guiding the company’s evolution from fresh, new entrant in retail banking to trusted financial services partner to millions of UK customers. His industry experience puts him in an apt position to tackle both the challenges and opportunities for innovation within the retail banking industry.

David Mellor

Business mentor & Client director Cass Business School

Managing implementation risk – how to stop people getting in the way of a good plan

Thursday April 10 12:15-13.00 Hall 1 David holds a bachelor’s and a master’s degree from the University of Cambridge, and is a member of the Institute of Directors. Since 2001 he has developed a portfolio of activities which stem principally from 25 years of experience in commercial and investment banking with HSBC and Deutsche Bank. He is a recognised expert in his field, regularly speaking at conferences and running sessions on managing strategic change, entrepreneurship, leadership, building high performance teams and sales. David also teaches business management at London’s Cass Business School, providing one-on-one and group mentoring to aspiring entrepreneurs and consultants.

Crispin Simon

Managing director for trade and acting chief executive UK Trade & Investment

The perks and pitfalls of international trade

David Taylor

Co-founder & MD First Point Group

Global in ten years – building an international company and brand Friday April 11 13:15-14:00 Hall 4 Friday April 11 15:00-17:00 Conference Hall Prior to setting up First Point Group (FPG), David was the general manager of Expotel, the international travel booking company, achieving £250m annual turnover In 2004 he launched the FPG that now provides recruitment and resourcing services to the global telecoms industry and has grown to £36m turnover, employing a team of 100 across seven international offices and successfully placing staff in 140 countries. Having developed a culture based on the ‘First Point Family’, the emphasis is firmly on everyone taking an active part in the development of the business. This ensures that, right across their global network, each individual feels they are part of the company.

Friday April 11 15.00-17.00 Conference Hall During a 25-year career in industry, Crispin has been responsible for more than 20 businesses in a variety of sectors including medical devices, pharmaceuticals, electronics and automotive. He has also held the position of group strategy director for two FTSE 100 companies. After spells with NM Rothschild, McKinsey, Rexam and Smith & Nephew, Crispin moved to a chief executive position at Biocompatibles International which sold medical devices to the value of £30m in more than 40 countries. Crispin joined UKTI as managing director for trade in February 2012. He is currently fulfilling the role of acting chief executive following Nick Baird’s departure last year.

Denise Crossley

Board director Credit Services Association

Making cash flow easy – the debt collection process explained

Thursday April 10 15:15-16:00 Hall 1 Denise is currently joint managing director and equity partner at Lucas Credit Services in Bradford. She is also the CSA board director where she oversees the learning and development portfolio. Furthermore, she is responsible for the final checking and authorisation of all new membership applications, ensuring that new members conform to the CSA and industry expected standards from the offset. Over the past 30 years, Denise has successfully owned and managed three debt collection agencies CA’s from start up to around 50 full-time employees at the point of sale, servicing both prime consumer and commercial recoveries, across varying industry sectors.

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Deri LlewellynDavies

Guest Speakers

Founder & CEO BGI Strategy on a Page

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Diane Perlman

CMO/COO for start-ups Microsoft Ventures UK

Why business plans are dead – it’s time to bring your company into the new age of strategy

Thursday April 10 13:15-14:00 Hall 5

Friday April 11 15:15-16:00 Hall 3 Deri’s consultancy career began with corporate companies such as Mars, Pera, and Cable & Wireless, but he soon discovered that his passion was working with entrepreneurs. Knowing that business owners didn’t typically use strategy, he created a flexible digital business strategy on a single page, which addresses the main issues SMEs face in marketing, operations, finance, people management and sales. Deri can often be found in boardrooms in a pinstriped suit and in his spare time, you will probably find him climbing the highest summits of the world.

As the chief marketing and operating officer for Microsoft Ventures, Diane is driving the organisation’s start-up initiatives in the UK, helping start-ups to grow, partner and prosper, particularly via the Microsoft Ventures Accelerator programme. Diane is a marketing veteran with over 20 years of experience across marketing disciplines. She spent four years at an American start-up during the dot.com bubble, a further seven years running her own naming and branding consultancy and another four years leading marketing communications for the Windows Phone in the UK.

GUY RIGBY

Head of entrepreneurs Smith & Williamson

Busniess acquisitions as route to growth Thursday April 10 11:00-13:00 Conference Hall

Guy joined Smith & Williamson in 2008, leading its entrepreneurial services group and coordinating its activities. Guy is an experienced chartered accountant, entrepreneur and author. In his varied career, he has been the senior partner of two accountancy firms, a finance director, a sales and marketing director and an adviser and mentor to many entrepreneurial businesses and their owners. His book, From Vision to Exit - The Entrepreneur’s Guide to Buying and Selling a Business, has received significant critical acclaim. He often writes or provides comment for the press and has been interviewed on Bloomberg TV, on radio and is regularly quoted in the FT, The Times and The Telegraph.

Microsoft Ventures – start-up successes

HAMISH BROCKLEBANK

Co-founder & Co-CEO Flooved

Fundraising, pivoting and generating revenue – a start-up journey

Thursday April 10 12:15-13:00 Hall 3

Hamish worked in advertising and PR for different tech companies before founding Flooved, an online education platform that seeks to provide free global access to lecture notes, handouts and study guides. His areas of expertise include digital media PR, strategy and branding, having worked extensively in communications. As a former head of communications for Gaudeamus Productions, a not-for-profit production company set up to work with charities in Sierra Leone, Hamish was involved in creating content to promote and raise money for the charities. The firm was listed amongst the top 20 Start Ups of 2012 by startups.co.uk.

31/03/2014 18:00


d-I Divinia Knowles CFO & COO Mind Candy

Learning by monsters – the growth and success of Mind Candy and its Moshi Monsters Friday April 11 12:15-13:00 Hall 1 Friday April 11 15:00-17:00 Conference Hall

As the CFO and COO at Mind Candy, Divinia is one of the driving forces behind the organisation, helping turn it from a small start-up in Battersea to the successful multinational company that developed the kids phenomenon Moshi Monsters. Her expertise centres around working with growing start-ups, from driving sales growth and building market share to creating global distribution networks. Prior to Mind Candy, Divinia was in retail management for HOWE London in Belgravia, as well as working with luxury London interior designers. Divinia is a TechCity mentor, running her own London COO Tech Roundtable events and speaking at numerous conferences.

HENRIETTA LOVELL

Founder & MD Rare Tea Co.

Fearless export: braving the overseas expansion

Duncan Cheatle

Founder & CEO Prelude Group

Breaking down the barriers to growth

Emma Jones

Founder & business author Enterprise Nation

Starting and growing a successful small business

Friday April 11 11:00-13:00 Conference Hall

Thursday April 10 15:00-17:00 Conference Hall

Duncan is the CEO and founder of the Prelude Group whose mission is to make Britain the most enterprising nation in the world. He has spent over 15 years championing UK enterprise and has worked with over 1,000 entrepreneurs. In 2003, Duncan set up The Supper Club, which has hosted over 1,200 events and is now home to around 300 of Britain’s most innovative, high-growth entrepreneurs. He is also co-founder of StartUp Britain, a private sector initiative to inspire start-ups, which is supported by corporate, SMEs and backed by the government. He sits on the advisory boards of the government-funded Start Up Loans company and the Sheffield University Management School.

Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen and set up the firm’s inward investment practice that attracted overseas companies to locate in the UK. In 2000 she started her first business, Techlocate, which was successfully sold to Tenon 15 months later. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation, which was launched in 2006 and has since expanded to become a small enterprise community of over 75,000 businesspeople. Emma is a best-selling author of several business books including Spare Room StartUp, Go Global and Turn Your Talent into a Business.

IAN DORMER

National chairman Institute of Directors

Growing your business during adversity

Thursday April 10 11:15-12:00 Hall 4

Thursday April 10 15:00-17:00 Conference Hall

Known as the ‘tea lady’, Henrietta is the founder and managing director of awardwinning, cult brand Rare Tea Co. With the UK as the second biggest tea market in the world, Henrietta realised there was scope for a luxury tea brand and set up Rare Tea Co. to work directly with independent tea gardens, and restore the great tradition of sourcing the finest leaves from across the globe for a British brand. With a background in logistics, Henrietta has developed the skills to manage complex imports, exports and distribution. She travels the world sourcing directly from the farms, enabling her to secure unique harvests and ensuring that they are crafted using sustainable practices.

Ian qualified as a chartered director in 2013 and has always been passionate about promoting the development of a positive business climate. After joining the Institute of Directors (IoD) to learn the important aspects of running a business, aid his professional development and to share best practice, he became more involved with the IoD and was appointed as national chairman in 2012. His past appointments have included chair of Business Link Tyne & Wear and board member of regional development agency, ONE North East. Furthermore, Ian has been the managing director of specialist high voltage engineering contractor Rosh Engineering for more than 25 years.

IAN MERRICKS

Founder Accelerator Academy

Seed investment secrets - top tips to raise your first funding Friday April 11 13:15-14:00 Hall 3

Since launching the Accelerator Academy in 2011, Ian has overseen the graduation of 57 high growth start-ups. With the help of 12 entrepreneurial mentors, Ian prepares these companies to raise £10m and create £50m worth of value. He also led a successful bid for the Accelerator Academy to create a preaccelerator coaching programme co-funded by the European Regional Development Fund. Ian previously worked as a troubleshooter for various FTSE100 firms. He is an ambassador for Westminster’s think tank The Entrepreneurs’ Network and has recently joined the advisory council of tech giant Dell’s Centre for Entrepreneurs.

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inmaCulada martinez CEO Swoon Media

The D.E.M.O. Protocols – the power of design, ergonomics, metrics and observation

Thursday April 10 11:15 - 12:00 Hall 5 A serial entrepreneur in the mobile industry since 2000, Inmaculada is a spokesperson and ambassador for the UK Trade & Investment Business Catalyst programme in matters of digital economy, entrepreneurship and knowledge transfer. She has been described by publications such as Fortune and Time as one of Europe’s top talents in social engagement through technology. An angel investor and a mentor to many entrepreneurs, she has also advised financial institutions, corporations and universities, as well as government institutions – such as the European Union Technology Commission and Sport England’s Innovation Fund – in matters of digital economy, entrepreneurship and knowledge transfer.

Guest Speakers

Jonathan Pfahl

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Managing director Rockstar Mentoring Group

An entrepreneurial journey – from idea to multimillion pound business

JAMES McMaster

Co-managing director Ella’s Kitchen

Building an eclectic team and unique culture is the best way to win as a fast-growth business

Friday April 11 13:15-14:00 Hall 1 An avid food and drink enthusiast, James previously plied his trade at Gü Puds, the producer and purveyor of luxury desserts, before joining Ella’s Kitchen as chief operating officer in April 2010. He took the new product development, operations and quality side of the business from a turnover of around $24m to the region of $70m, whilst also leading Ella’s’ innovation in the cereals category with the launch of the innovative ‘Spouch’ format. In August 2013 – shortly after the company was acquired by American food giant Hain Celestial – James was appointed comanaging director of Ella’s Kitchen Europe alongside Mark Cuddigan.

Manzoor Ishani

Franchise development director Stagecoach Theatre Arts

Business expansion and international franchising? What’s that, Mr Ishani?

Thursday April 10 15:15-16:00 Hall 3

Friday April 11 15:15-16:00 Hall 4

Inspired by previous mentoring experiences, Jonathan founded The Rockstar Mentoring Group in 2007, creating a model for all types of businesses to benefit from what he calls ‘real’ mentoring. Jonathan takes the model of having a set goal to be achieved over a sixmonth period and works with his mentees to help them achieve it and show a measurable return on investment. Whilst still only in his 30s, Jonathan is a driven and successful entrepreneur who is passionate about working with entrepreneurs who are determined to see their business grow. He achieves the goals with his mentees by identifying measurable and achievable accomplishments that have an immediate effect on the business.

Manzoor has more than 30 years’ experience in UK and international licensing, franchising and distribution law and has lectured on the subject for various institutions, businesspeople, academics and lawyers across North America, the UK, the Middle East, Europe and Australia. Manzoor has taught and inspired at the International Bar Association, the City of Westminster Law Society, the International Franchise Association, the European Franchise Federation, The Institute of Marketing, NatWest Bank, Barclays Bank and RBS. He has assisted franchisors to franchise in 30 countries and has (co)written many publications on the subject. ‘A leader in the field’, according to The Legal 500, Manzoor is currently a franchisor and international director of Stagecoach Theatre Arts.

31/03/2014 18:01


i -m JASON STOCKWOOD CEO Simply Business

JENNY TOOTH

CEO UK Business Angels Association

Building a business for innovation

Business angel investment uncovered

Friday April 11 11:15 - 12:00 Hall 5 Jason is chief executive officer at Simply Business, the UK’s largest online business insurance broker. He joined the company in May 2010 in a bid to drive growth, innovation and reinforce the company’s market-leading position in online insurance. With experience leading some of the UK’s most influential online businesses, Jason is responsible for developing Simply Business as a contemporary brand, challenging the traditional world of insurance. He has an in-depth understanding of the online marketplace along with a fresh vision and provocative ideas to further the brand. Jason joined Simply Business from the global dating website, Match.com, where he was UK and International managing director.

Friday April 11 11:15 - 12:00 Hall 3 Since July 2012, Jenny has taken the role of CEO of the UK Business Angels Association which has superseded the British Business Angels Association, the trade body for angel and early stage investing. Jenny has been providing strategic support to BBAA since its establishment in 2004, supporting both policy and interfacing with Government. Jenny has over 20 years’ experience of supporting SMEs access to investment, both in the UK and internationally. She ran her own consultancy and spent nine years based in Brussels working closely with the European Commission. She has operated a wide range of investment readiness programmes, including projects supported by national and EU funding, and is an experienced speaker.

Marian Gazdik

London Director, Startup Grind

How to use technology in business networking

Friday April 11 15:15-16:00 Hall 5

Digital entrepreneur and start-up mentor with an MBA from the European School of Management, Marian is passionate about marketing and branding, having worked at national and European level at Orange, Carlton, Savoy and Reebok. He advises startups and digital companies on marketing and product strategy, with strong focus on acquisition, growth, conversion and product simplicity. Marian is director of Startup Grind London, also known as TED for Startups. Powered by Google for entrepreneurs, is it designed to educate, inspire and connect entrepreneurs, start-ups and investors.

Mark Artus

CEO 1HQ

Alive but dead – how positive human purpose can prevent your brand becoming a ‘zombie’

JOHN STEVENSON

Co-founder & owner ACT Clean

Why do some businesses thrive through recession?

Thursday April 10 13:15-14:00 Hall 1 John founded ACT Clean after a stint as commercial director for a contract cleaning company. It proved to be a great learning experience, largely of how not to deliver quality service to luxury clients. ACT provides kitchen porters, night cleaning and housekeeping to over 100 luxury hotels and restaurants in London. With a team of 1,200 workers at their disposal, John and his co-founders have now introduced a leadership team to run the day-to-day operations, allowing them more time to focus on the strategy and future of the business. John’s overriding passion is the honesty and integrity of client relationships.

Martyn Dawes

Serial entrepreneur Coffee Nation

Building a high growth company – a personal journey

Thursday April 10 11:15-12:00 Hall 2

Friday April 11 11:15-12:00 Hall 4

A pioneer of design and branding, Mark has more than 20 years’ experience developing branding for a variety of leading firms in the UK and US, including M&S, Tesco, Cadbury, Nestle and Nokia. 1HQ helps brands to compete more effectively by helping clients with the design of their product, service packaging and brand. According to Mark: “At their most productive, brands are active agents of change – shaping and influencing our thoughts, feelings and behaviour. To effect this change, brands must clearly define, and communicate what it is they do for us… and do for us better than their competitors.” Mark has been awarded many global design awards, including the Industrial Designers Society of America’s Design of the Decade for his work with Chrysler.

Martyn founded Coffee Nation in the late 1990s and it has since sold over 100 million cups of coffee from 600 locations across the UK. It has consistently been ranked as one of the UK’s fastest-growing private companies and has gone through two sales, the most recent being to Whitbread in 2011. Martyn now acts as advisor and mentor to several high growth businesses and has recently released a book, Wake Up & Sell the Coffee, which offers help to entrepreneurs looking to create high quality ventures reaching mid-market and beyond. Martyn has been a recipient of The Sunday Times Fast Track Innovation Award and is also an Ernst & Young Entrepreneur of the Year Award winner for consumer products.

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31/03/2014 18:01


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31/03/2014 16:47


Michael Jacobsen

Founding entrepreneur Dirty Dancing On Stage

The laws of global entrepreneurial success

Guest Speakers

Thursday April 10 12:15-13:00 Hall 4 An Australian-born serial entrepreneur, Michael co-founded, co-produced and successfully exited Dirty Dancing On Stage, which has grossed over $US700m globally, making it one of the world’s top-grossing entertainment properties ever. Michael also co-founded and successfully exited a $100M property company that undertakes investments in assets including theatres, entertainment arenas, convention centres and stadiums ranging from 20030,000 seats. Michael is a published author, releasing The Business Of Creativity in 2013, and also acts as a mentor at the Peter Jones Enterprise Academy and Techstars among others. Furthermore, he lectures at universities and has delivered classes at the University of Westminster, York St John University and London Metropolitan University.

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NEIL EDWARDS

VP of finance for Europe, Africa & emerging markets MoneyGram

Michelle Carvill

Marketing director The Made Simple Group

You are what you share – setting your content strategy for business growth

Friday April 11 14:15-15:00 Hall 2 Michelle is founder of Carvill Creative, a marketing, social media and web agency, and marketing director for The Made Simple Group, which provides online business solutions to start-ups and SMEs. A keen author, Michelle wrote The Business of Being Social – A Practical Guide to Harnessing the power of Twitter, Facebook, LinkedIn and YouTube for Business – and is writing a second book for parents, children and teachers about the pitfalls and opportunities presented by social media. Michelle started her career at Saatchi & Saatchi, working with Gillette, Toyota and Mars among others. She is a fellow of the Chartered Institute of Marketing and a fully qualified chartered marketer.

Peter Bishop

Deputy chief executive The London Chamber of Commerce and Industry

Business growth using online financial services

The mechanics of international trade

Friday April 11 11:00 - 13:00 Conference Hall Neil joined global money transfer firm MoneyGram International in 2012 as vice president of finance for Europe and Africa. In this position he has senior managerial accountability for all aspects of finance across those regions. He leads and manages teams across financial planning and analysis (FP&A), pricing, tax, audit, accounting, treasury and procurement. Neil is a seasoned professional with over ten years of leadership experience in the technology, financial services and payments industries. Over the last ten years he has held a variety of leadership positions at PayPal and eBay. He has also worked for Amazon.com, Goldman Sachs Group Grouptrade.com, Goodman Fielder and The Kalchas Group.

Friday April 11 15:00-17:00 Conference Hall Peter Bishop is deputy chief executive of the London Chamber of Commerce and Industry (LCCI). He has also been the elected chairman of the World ATA Carnet Council and ATA Carnet Committee since 2004. At the LCCI, Peter is responsible for international trade activities as well as having responsibility for the Chamber’s Chinese and Indian business association. He holds an MSc in international business from London University and is a writer and consultant on the mechanics of international trade including procedures and regulations. He is the editor of London Business Matters magazine and has authored titles such as the Export Handbook.

31/03/2014 18:02


m-R Mike Jones

Entrepreneur & technology expert

Super-fast fibre optic broadband – transforming the way we do business

Thursday April 10 12:15-13:00 Hall 5 In 2001, to deliver his ambition to create his own business, Mike left BT and became one of the founders of the independent BT Local Business channel, which manages 1.2million UK business customers and in excess of £1billion of BT income through 42 sites. A passion for creative business and people led Mike to found Modello. He has created a business team for developing new talent and new companies and is proud to have brands such as Barclaycard and BT as his key clients. Mike’s main passion outside of work is motorsport, whether in the form of his own racing career or, more recently, providing exclusive hospitality at global events, including all Formula 1 venues.

Piers Daniell

Founder & MD Fluidata

Mike Mindel

Co-founder & CEO Wordtracker

Think outside the search box – use your competitors’ keywords to build your business Thursday April 10 16:15-17:00 Hall 5 Mike and his brother Andy launched Wordtracker in 1998 with a goal to help businesses acquire more website traffic, attract more links and sell to more customers. The service helps website owners and search engine marketers identify keywords and phrases that are relevant to their business and their clients. Trusted by SEO professionals and online marketers around the world, Wordtracker has helped businesses grow and multiply their profits. Prior to Wordtracker, Mike and Andy started the online Wordtracker Academy, which educates people on how to make their websites search engine-friendly. Outside of marketing, Mike is also an enthusiastic film-maker, co-producing the 2012 psychological horror Don’t Let Him In.

Raja Saggi

UK head of B2B marketing Google

Fluidata – how we will change data delivery

Practical tips for digital marketing success

Friday April 11 13:15-14:00 Hall 5 Piers Daniell is the founder and MD of Fluidata, a data connectivity provider with sales of more than £14m. He came up with the idea for Fluidata at 22, believing that there was a need in the industry for a data network company that could set a new standard for delivering absolutely first rate customer service. Fluidata has been listed on the Deloitte Fast 50 and The Sunday Times Tech Track for the last three years. In 2013, Piers was named Young Entrepreneur of the Year by the London Loves Excellence awards and was included in startups.co.uk’s Young Guns list. He is also an avid blogger and fitness advocate – the Fluidata fitness team, ‘Bandwidth Bandits’, raised more than £18,000 in 2013 for multiple charities.

Friday April 11 16:15-17:00 Hall 5 Raja is head of B2B marketing in the UK – the biggest market for Google outside of the US and the world’s most advanced country in terms of e-commerce and online ad spend. Raja’s team is responsible for acquiring new customers for products such as AdWords and Google+ through a variety of offline, online and partner channels. His team also manages programs including Google Partners, Think Digital and the popular Google Juice Bars. Raja has spoken at conferences and venues such as Buy Yorkshire, The Telegraph’s Festival of Business and the Digital Marketing Show and represents Google for SME-related events. He is also an advisor for Start-up Loans, the government-funded nonprofit body chaired by James Caan.

Nathalie Gaveau

Founder & CEO Shopcade

Building hot brands – how marketing has completely changed due to social apps

Thursday April 10 14:15-15:00 Hall 5 At only 24 years old, Nathalie earned her MBA from a top university and co-founded eBay competitor PriceMinister, the sale of which was one of the largest exits in the European consumer web market in 2010. Rather than retire early, Nathalie took her years of experience in online shopping and founded technology start-up Shopcade, an app that aims to create a streamlined, personalised, and social shopping experience for its users. Nathalie thrives on inspiring women to go after their dreams of being successful business leaders while balancing their family life. She also actively supports and has been recognised by many different entrepreneurial foundations.

Renaud Visage

Co-founder & CTO Eventbrite

Using technology to rethink challenges in business – the Eventbrite way Thursday April 10 11:00-13:00 Conference Hall Thursday April 10 15:15-16:00 Hall 5 Renaud is the founding technical architect and CTO of leading online event ticketing company Eventbrite. Renaud joined forces with Kevin & Julia Hartz to found Eventbrite in 2006. The online platform enables people to plan, promote, and sell tickets or manage registrations to any event. With funding from Tiger Global, Sequoia Capital and DAG Ventures, Eventbrite has been incredibly successful and recently announced that it has sold more than $2bn worth of tickets to date. Renaud has internationalised the Eventbrite platform and he enjoys building tech products and brands used by millions of people around the world.

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Robb Miller VP of global sales Livefyre

Social is global – expanding a social software company internationally

Guest Speakers

Thursday April 10 13:15-14:00 Hall 2 Robb is VP of global sales for Livefyre, the first social CMS Platform used by some of the largest companies in the world to engage consumers through real-time conversation, content creation, social curation and social advertising. At Livefyre, Robb has helped grow sales by 300% and expand the firm into 19 territories. In a previous position at Virage, Robb helped create the largest searchable video database for Major League Baseball. He continued by running regional and national sales teams for The FeedRoom, KickApps and Kyte, all of which broke new ground in social media and mobile content distribution.  His clients have included HP, Intel, VISA, Aol, CBS, Disney, Fox, News Corp, Universal Music Group, NASCAR and the NFL.

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Sarah Speake

Director of commercial marketing & research ITV

The challenge around recruitment for growth and succession planning

Thursday April 10 15:00-17:00 Conference Hall With nearly 20 years’ experience in the technology media sector, Sarah is known as an inspirational motivator, leader and mentor who specialises in business transformation and delivery. She has a history of successfully implementing positive change and recruiting highly-skilled teams to achieve and challenge previous business methods. As the director of commercial marketing and research at ITV, Sarah is renowned for delivering detailed, value-led research projects. She formerly worked at Google from 2006, rising through the ranks to become strategic marketing director. Prior to this, she held marketing roles various companies, including IDG, Carat Business and Global Media.

Rob Baines Co-founder SNOG

Rob & SNOG – using merger as your business growth strategy

Thursday April 10 15:15-16:00 Hall 4 Rob’s first foray into the world of food and drink came when he ditched a career in investment banking to found a speciality coffee company, which went on to trade exclusively in Westminster Abbey. The healthy frozen yoghurt brand SNOG was born in 2008 after Rob travelled around India with Calvin Klein and decided to bring a little bit of fashion to fast food. There are currently seven SNOG outlets across London and Rob is hoping to open more SNOG sites around the world in cities with an appetite for both innovation and healthier food choices. SNOG will soon be available in the freezer section of the UK’s major food retailers, with Unilever Ventures taking a stake in the company to support its ongoing growth.

Shaa Wasmund Founder & CEO Smarta

Growth hacking – how to take your business from Clark Kent to Superman

Thursday April 10 11:15-12:00 Hall 3 Before founding Smarta, Shaa enjoyed a glittering career in PR, working with the likes of Chris Eubank, Bob Geldof and James Dyson. Indeed, were it not for Shaa, the world may never have heard of Dyson and his game-changing invention. Shaa launched Smarta in November 2009 as a website dedicated to supporting entrepreneurs and small business owners. Smarta has become a larger beast, boasting the Smarta 100 Awards and Smarta Business Builder, its business software as a service. Shaa wrote the best-selling Stop Talking and Start Doing and has been voted one of the best-connected women in the UK by the Institute of Directors (IOD) and Business Woman of the Year by Cosmopolitan.

31/03/2014 18:03


r-s Rob Durkin

Co-founder & chairman FusePump

Driving online sales without a basket Friday April 11 12:15 - 13:00 Hall 5 A natural entrepreneur, Rob’s first foray into internet marketing was when he set up a DVD e-commerce site at the age of 16. His success and interest in this field led to his decision to read computer science at Girton College, Cambridge where he met fellow student and entrepreneur Chris Conn. Upon graduating they formed a partnership and began working in e-commerce and data extraction. After teaming up with Lee Cash, their business focus shifted towards marketing and thus FusePump was created in 2009. Rob is responsible for product innovation and strategy and is also a frequent speaker at events discussing e-commerce and online marketing.

Shalini Khemka

Founder & CEO E2Exchange

High impact entrepreneurship – how to drive business & economic development Friday April 11 14:15-15:00 Hall 1 Shalini founded E2Exchange in 2011 with a mission to make it the UK’s leading support organisation for entrepreneurs. At the helm of E2Exchange is a board of directors from a variety of industries, including Sir Richard Branson and Duncan Bannatyne. Previously, Shalini was an investment director at LDC, the private equity arm of Lloyds Banking Group. Additionally she was part of the team that set up the world’s first online ‘bank-to-bank’ trade finance company, LTP Trade. As well as being a director on the development board of The Royal Philharmonic Orchestra, Shalini is also a mentor for IBM Smartcamp and a champion for Tech London Advocates.

Rosanne Gray

COO Virgin Unite

Megatrends & entrepreneurship – how to change your business for good

Friday April 11 14:15-15:00 Hall 4 Rosanne started her career at Shell, working in a variety of marketing and sales roles that took her to Europe and Africa. It was during her time in Africa that she made the decision to join Shell Foundation where she brought development ventures to scale, creating financially sustainable solutions to the problem of indoor air pollution and market linkages. She went on to found CottonConnect, a business that works with international brands and retailers to create more sustainable cotton supply chains. Whilst here, she transformed the global supply of John Lewis and Primark among others before joining Virgin Unite – Virgin’s charitable non-profit organisation – last year.

Rupert Lee-Browne

Founder & CEO Caxton FX

Passport to sucess – looking outside Britain’s borders

Thursday April 10 13:15-14:00 Hall 4 Rupert is CEO and founder of Caxton FX, the online currency company. His drive and commitment to giving value to clients has seen the business develop into a multinational brand that it is today, with a turnover of more than £600m. Caxton FX remains at the forefront of innovation in foreign exchange and international payments. It became the first foreign exchange company to offer a simple online international payment system and, in 2007, it launched a range of prepaid currency cards, bringing huge value to travel money. Rupert is a regular press commentator and event speaker and frequently consults with the government about building fast-growth businesses and the challenges of international trade.

STEPHEN PEACOCK

Director of business growth services Grant Thornton UK

Unlocking your potential to high growth Thursday April 10 14:15-15:00 Hall 3 Stephen is a director at Grant Thornton, one of the world’s leading independent assurance, tax and advisory firms. In this role he has operational responsibility for business growth services – the national Manufacturing Advisory Service, GROW Offshore Wind, UKTI’s Global Events and Missions Programme, and GrowthAccelerator. Provided by Grant Thornton and other leading business growth specialists, GrowthAccelerator delivers uniquely tailored advice and support to fast-growing businesses. Stephen has a very diverse career history spanning the public and private sectors, including directorship roles for Hutchison 3G UK and the South West Regional Development Agency.

elitebusinessevent.co.uk 33

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31/03/2014 18:03


s-z Sue Terpilowski

Guest Speakers

Chairman FSB, London Policy Unit

Page 34&35 DPS.indd 1

Tim Warrillow Co-founder & MD Fever-Tree

The London Enterprise Partnership

Fever-Tree: the export success story

Thursday April 10 11:00-13:00 Conference Hall Sue founded PR, marketing and visual events agency Image Line Communications over 24 years ago. She is a member and fellow of the Institute of Sales & Marketing, a member of the Institute of Chartered Logistics and one of only 50 LAB (Language & Behaviour) profilers in the country. Sue is an expert source on a wide range of issues affecting the PR, marketing and transport industries. She is currently chairman of the Federation of Small Businesses (FSB) London Policy Unit, vice chairman of the London region and a member of the UK Policy Committee. Sue is also a board member of the London Business Network and a member of the London Enterprise Panel’s (LEP) Skills & Employment Working Group.

Thursday April 10 14:15-15:00 Hall 4 Having qualified in food marketing, Tim originally worked at ad agency Summerfield Wilmot Keene. However, the allure of starting up on his own business proved too strong and he soon launched a premium tea and coffee business – East India Company. It was in this environment that Tim started sourcing the rarest and highest quality ingredients – something that was lacking in the monopolised world of soft drinks. As a result of a meeting with co-founder Charles Rolls, the Fever-Tree concept was born – a high-end tonic water to partner with premium gins. Served in seven of the top ten restaurants in the world, Fever-Tree can be found in eateries, bars and hotels in over 30 countries.

Tony Goodwin

Founder & CEO Antal International

Zoe Jackson

Founder Living the Dream

The importance of growing a global team

How to get yourself and your business noticed

Friday April 11 15:15-16:00 Hall 1 Tony is the founder and CEO of Antal International, a global management and executive recruitment company and one of the fastest-growing business service organisations in the emerging markets of Eastern Europe, India and China. A graduate of Middlesex University, Tony trained as a chartered accountant before moving into financial recruitment where he ran operations for HW Group (now part of Hudson). In 1993, spotting the potential of the new professional employment markets in the former Warsaw pact countries, he set up his own business with an office in Putney. In 2002, Tony and his team developed a franchise brand to supplement the wholly owned organisation – Antal International Network (AIN).

Thursday April 10 16:15-17:00 Hall 2 Zoe set up the Living the Dream performing arts company at the age of 16 in 2006 to inspire young people and subsidise her own performing arts training and education. Since then it has grown into a professional company that works with international brands on PR stunts, team-building and events, in addition to running a school of performing arts run by young people, for young people. Through the arts and enterprise, Zoe campaigns to raise awareness and support for the challenges facing young people. She is a talented performer, dancer, choreographer and entrepreneur, but her strength as a leader and an inspiring role model stems from her passion for engaging and empowering young people.

31/03/2014 18:04


â– Monthly Business Feature â–  Reach over 200,000 businesses â–  Reaches over 2 million daily readers â–  Cost-effective route to market â–  Regionally split advertising â–  Weekly editorial-led Recruitment & B2B section â–  Bespoke editorial options â–  Sponsorship opportunities for maximum coverage Daily Mirror

THURSDAY 30.8.2012

17

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Page 37.indd 1

31/03/2014 16:52


Proud Partners

We work closely with our Proud Partners to promote the services and events that they offer to SMEs and start-ups across the UK. Elite Business has a strong presence within their businesses as they do within ours.

Partners

MEDIA PARTNERS

Page 38&39.indd 1

LOCAL PARTNERS

31/03/2014 18:04


Would your business benefit from having a team of highly trained, professional support staff with the widest skill set the market has to offer? Is your business focus where it should be or are you too busy being bogged down by admin and paperwork? SmartPA are experts in delivering support to the SME market with prices from just £240 per month.

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Transcription

Travel

Contact us today: info@smart-pa.com

www.smart-pa.com

Are you sick of paying £1000s in recruitment fees? Do you want to find your next member of staff for £199? Come to stand 182 to find out more

0800 043 019

Page 37.indd 1

199rec.co.uk

31/03/2014 16:59


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Seminar Room 1

Seminar Room 3

Seminar Room 2

T4

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T5

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T3

T1

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Seminar Room 5

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Work shop 1

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Ramp

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Wi-fi

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Goods lift

Stage

First floor

FLOOR PLAN

40 Elitebusinessevent.co.uk

31/03/2014 18:08


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FLOOR PLAN

elitebusinessevent.co.uk 41

31/03/2014 18:09


199 Recruitment 182

Federation of Small Businesses (FSB) 156

A Angels Den 138 Aon 19 Aspire Achieve Advance Ltd 55 Asset Match 179 Atlas Sales 169

G Gate 8 Luggage 191 GLE 110 Growth Accelerator 103

Exhibitors A - Z

B Basepoint 47 Belvoir Property Management 116 BGI - Strategic Services 44 Breathe Creative 84 British Library BIPC 23 BT Business 42 Business Doctors 86 Business Help for You 102 Business Junction 157 Business Scene 196

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C C2 IT Commercial Collections Ltd 154 Call Pro CRM 100 Capital Karts 96 Cara Stationary & Office Supplies Ltd 7 Caremark 74 Clothes2Order 90 Cloud Direct 70 Companies House / IPO 134 Copping Joyce Surveyors Ltd 153 Corporate Traveller 76 Credit Services Associations (CSA) 158 Curve Serviced Offices 38 D Dacorum 20 Daily Mirror (NASA) 37 Ding Video 99 Dukes Global Limited 166 E eAsE 94 East London Small Business Centre 184 Enterprise Europe Network 136 Exact Online 45 F FAB Consulting 186 First Alliance Financial Services 160 Fleximize 142 FPG Solicitors 40 Friendly Pensions 140 Fruit 4 London 92

H High Position 144 HR Insight 97 I I Want a Standing Desk 28 ICAEW 17 Imapt 106 In Cloud Solutions 167 Instant Impact 174 Institute of Certified Bookkeepers 39 Institute of Entreprise & Entrepreneurs 178 Intellectual Property Office (IPO) 134 Interface Financial Group 146 Invest in Warwickshire 168 J Jessica Huie Public Relations 187 K Key Person of Influence 77 Krooter 120 L Like Digital Media 176 Link Financial Outsourcing 46 London Chamber of Commerce & Industry 162 M Mail My Mail 111 Marler Haley Ltd 34 Midas Media 129 Milkround Online Ltd 148 Moo Print 4 N National Business Awards 18 New Voice Media 53 Nominet Cyber Assist 189 Nucleus IP 185

PRMS Ltd 25 Progressive People Network 6 Q QMS International Plc 24 Quickfund 41 R RE Cloud 56 Really Simple Systems 128 rebuildingsociety.com 30 Red 13 190 Redfern Travel 114 Reynolds Digital 197 RGVA 71 Rockstar 150 RT Page 26 S Salesforce 66 Sign-up Technologies 43 Simply Business 8 Six Mile Bottom 177 Smart PA Global 36 Smith & Williamson 125 Sonai 183 Surelet Property Rental Services 126 T The Business Growth Show 108 The Office Group 130 The Supper Club 155 Trade River UK Ltd 72 True Telecom 54 Twist Key 83 U UK Trade & Investment (UKTI) 137 V Venus Business Communications 124 Virgin Media Pioneers 85 Virtual Business Source 159 W Who’s Who of Britain’s Business Elite 88 Working Capital Partners 132

O OKI Systems 16

X Xero Accounting Software 78

P Pera Technology 161 Prelude 152

Y Your Right Hand 104

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199 Recruitment is a flat fee recruitment company that can find you your next member of staff from as little as £199. It fills jobs daily from factory workers right up to senior level management across all fields. 199rec.co.uk

Angels Den is an investment network which also provides an online crowfunding platform, giving entrepreneurs the opportunity to pitch to investors, as well as holding monthly speedfunding sessions, funding clinics and angel clubs. angelsden.com

Aspire Achieve Advance was established to fulfil the requirement for high quality training in the logistics sector. The founders have over 25 years’ experience of education and training between them. 3aaa.co.uk

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Aon is a global provider of risk management services, insurance and reinsurance brokerage, and human resource consulting and outsourcing services. It delivers innovative and effective risk management and workforce productivity solutions to its clients. aon.com

Asset Match is an electronic trading platform for unlisted private company shares. It revolutionises the way shares in private companies are traded, making it easier for early investors and founders of companies to sell their shareholdings. assetmatch.com

Atlas SDS is a sales consultancy and field marketing service that works with SMEs, giving them the opportunity to target specific accounts, field test new products and improve the management of their sales operations. atlassds.com

Basepoint Business Centres provides a wide range of high quality workspaces, suitable for most business needs, across 30 locations in the UK. It offers serviced offices, workshops, trade counters and studios. basepoint.co.uk

Belvoir Lettings is the fastest-growing lettings franchise in the UK. It has over 140 offices in areas as far afield as Moray in Scotland and Portsmouth, with more scheduled to open in the next few months. belvoirfranchise.com

BGI Strategy is an interactive business planning and strategy platform that enables the user to build, re-invent and manage their business with a step-bystep strategy guide and accountability system, all on one page. BGIStrategy.com

Breathe Creative is a creative boutique that offers web design, SEO, e-marketing campaigns and several other creative services, to solve the creative design and marketing needs of a business owner. breathe4u.com

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The British Library Business & IP Centre offers free access to the UK’s most comprehensive collection of business and intellectual property information. Estimated at £5m, the resources are of incredible value to small businesses. bl.uk/bipc/growth/innovating.html

BT Business is a network of independently owned BT local businesses across the UK, bringing its products, services, expertise, and local understanding directly to other local businesses. btlocalbusiness.co.uk

Business Doctors is a business support network of experienced industry experts, dedicated to helping SMEs achieve their vision. It is passionate about sharing its skills, experiences and offering hands-on support to business owners. businessdoctors.co.uk

Business Help For You offers a variety of services from business courses, personal development programs, business help and advice, and learning materials, covering an array of different topics for small businesses. businesshelpforyou.co.uk

Business Junction is an exclusive business network that runs several networking events in London each year including a weekly fork buffet lunch and a monthly Champagne Taittinger breakfast at different central London venues. businessjunction.co.uk

Business Scene is a business support network for SMEs, start-ups and entrepreneurs. It is a community helping and connecting its members and creating an environment conducive for business and raising members’ profiles. business-scene.com

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EXHIBITORS

C2it Commercial Collections supports businesses in the effective management of invoice collection and debt recovery by enhancing the control of cash-flow and assisting SMEs in managing their finances. c2itcommercialcollections.com

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CallPro CRM is widely used and respected for its new approach to customer relationship management (CRM). It offers a bespoke system for the price of an offthe-shelf system. callprocrm.com

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Capital Karts is a professionally designed race track that offers the experience of unbeatable racing, and a spot for friendly competition for corporate days out or celebrating a special occasion with friends. capitalkarts.com

Having gained a reputation for competitive prices, fantastic service and solutions tailored to customers’ needs, Cara Stationery & Office Supplies offers almost 20,000 products with many available for next day delivery. carastationery.co.uk

Offering quality, flexibility and speed, Clothes2Order has been a leading online supplier of printed and embroidered clothing since 2002, providing businesses of all sizes with garments for uniforms, promotions and events. clothes2order.com

Having helped 4,000 UK organisations transition to the cloud safely and easily, Cloud Direct simplifies the choices available to organisations by aggregating and integrating cloud services on secure provisioning platforms. clouddirect.net

All limited companies in the UK are registered at Companies House, an executive agency of the Department for Business, Innovation and Skills (BIS). More than 400,000 new companies are incorporated each year. companieshouse.gov.uk

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Caremark ranks amongst the top players in the ever-expanding care sector. It offers an opportunity to own and run a rewarding and profitable business, whilst making a difference within the local community. caremarkfranchises.com

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Copping Joyce offers a full range of agency and surveying services which cover the city fringes, suburbs and home counties. Clients include banks, property companies, public bodies and the general public. coppingjoyce.co.uk

Corporate Traveller is focused solely on the business travel needs of small- to medium-sized enterprises (SMEs). Clients work with a designated travel expert who takes care of every aspect of their business travel requirements. corptraveller.co.uk

The CSA is the only national association for companies offering services related to unpaid credit accounts, debt recovery agencies, tracing and allied professional services. The CSA’s knowledge of the industry is second-to-none. csa-uk.com

An independently run virtual and serviced office provider, Curve can offer businesses virtual office packages to suit every budget, including meeting room hire and fully serviced office space. curveservicedoffices.co.uk

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Dacorum is a thriving business and residential community in Hertfordshire. Global brands including Amazon and Toshiba along with innovative start-ups have chosen Dacorum as an operations base. dacorumlooknofurther.co.uk

The Daily Mirror is a British national tabloid that has an average daily circulation of approximately one million and publishes a weekly B2B section with 2.7 million readers. mirror.co.uk

Ding Video is a whole new kind of video directory offering customers a place in specific, user-friendly categories, so they don’t get lost in a multitude of irrelevant content. dingvideo.com

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Dukes Global advises some of the world’s largest companies on promotional product branding, creating product ranges whilst offering an array of promotional products. dukesoflondon.com

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ITM is a market-leading independent specialist provider of data, administration consulting and IT support services in the UK Financial Services industry. Its new system, eAsE, manages all of a business’s Auto Enrolment process needs. itmlimited.com

East London Small Business Centre is a not-for-profit agency that has been supporting entrepreneurs for 35 years, providing business advice, training courses and finance for start-ups and established businesses. smallbusinesscentre.org.uk

Enterprise Europe Network aims to make it easier for London companies to engage effectively with partners in Europe and beyond. It offers a range of services for SMEs, entrepreneurs, research centres and universities. een-london.co.uk/lnx

With industry-specific solutions, Exact Online offers business and accounting software that is easy to use, safe and reliable. It also provides possibilities for better collaboration and advice between accountants and their customers. exactonline.co.uk

FAB Consulting Group is an accredited Brian Tracy International training provider. It develops your people, increases your sales and improves your business. fabconsultinggroup.co.uk

First Alliance Financial Services is a wealth management company with more than 40 years experience. It provides a strong client-focused service, offering financial planning solutions tailored to its clients’ needs. firstalliancefinancialservices.co.uk

Financial-tech company, Fleximize, provides high-growth businesses with financing responsive to business performance. It incorporates a techdriven, data-smart approach with relationship-centred finance, whilst revolutionising SME finance. fleximize.com

FPG Solicitors is an established commercial law firm based in London. Its solicitors advise on a range of legal topics for start-up businesses from company formation to contract drafting. fpg-law.com

The Federation of Small Businesses (FSB) is the UK’s leading business organisation representing small- and medium-sized businesses. With around 200,000 members, it represents small firms to national, local and devolved government. fsb.org.uk

GATE8 offers premium world class business and leisure travel products with a unique twist of designing only cabin-size hand luggage for all airlines. gate8-luggage.co.uk

High Position is a full service digital marketing company offering SEO, PPC, Conversion Rate Optimisation, social media and web design services. Significant clients include University of Southampton, Motorola, HCA and Inchcape Motor Group. highposition.com

HR Insight provides practical support and solutions to businesses requiring advice concerning workplace issues, providing them with professional HR consultants and employment law specialists. It can offer as little or as much support as businesses require. hrinsight.co.uk

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Friendly Pensions is a highly specialised auto enrolment pension provider based in Canary Wharf. It operates only within the auto enrolment pension arena, a market which it knows very well. friendly-pensions.co.uk

Fruit4London supplies premium quality fruit and veg to offices and homes across London. Its fruit basket delivery service can be arranged with one day’s notice. Prices start from £9.99 per week. fruit4london.co.uk

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GLE has launched a new dedicated £7.2m Regional Growth Loan Fund for growing businesses, which have had difficulty raising finance from conventional commercial sources. glebusinessloans.co.uk

GrowthAccelerator helps companies in England achieve their next phase of growth rapidly and sustainably. It aims to build a community of ambitious, likeminded entrepreneurs and high growth businesses that are key to the future of the economy. growthaccelerator.com

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EXHIBITORS

I Want A Standing Desk brings proven health and fitness to the office environment. Come and view our range of height-adjustable standing desks and see how this dynamic way to work is transforming companies worldwide. iwantastandingdesk.com

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ICAEW is a world-leading professional membership organisation that promotes, develops and supports over 140,000 chartered accountants worldwide. It provides qualifications and technical expertise, protecting the quality and integrity of the accountancy profession. icaew.com

Imapt integrates powerful analytics with content-driven web design, offering insight software to deliver total visibility of website and marketing performance. It builds content-driven, analytics-based websites designed to get more business for its clients. imapt.co.uk

In Cloud Solutions is a premier partner of SAP Business ByDesign, together with SAP Cloud for Customers and SAP Cloud for Travel. It aims to seamlessly integrate the technology with clients’ businesses, leading to greater profitability. incloudsolutions.co.uk

Instant Impact connects fast-growing SMEs with the very best graduates in paid internships and graduate jobs. Since 2011, it has placed over 300 candidates and has over 15,000 of the UK’s best students and graduates on its database. instant-impact.com

The Institute of Certified Bookkeepers is the largest bookkeeping institute in the world. It provides ongoing support to members to ensure they are best placed to provide a trusted and exemplary service to business. bookkeepers.org.uk

The Institute of Enterprise and Entrepreneurs exists to make sure that all those involved in enterprise are able to access the support they need, when they need it. ioee.co.uk

The Interface Financial Group began offering franchises in 1990 to meet the growing demand for its unique invoice discounting system. It has over 150 franchised offices across the globe. interfacefinancial.com/home.php

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Invest in Warwickshire offers free support and advice to help people make decisions that will encourage the prosperity of their business. Since 1998, it has directly assisted 725 investors into Warwickshire, creating 9,070 jobs in the process. invest.warwickshire.gov.uk

Award-winning JH Public Relations, founded in 2008 by entrepreneur Jessica Huie, was established following Jessica’s successful career working alongside some of the biggest stars in UK business and entertainment. jhpr.co.uk

Key Person of Influence is a one-day event introducing you to the ideas and strategies you will need to leverage your skills, talents and experience into a remarkable brand. keypersonofinfluence.com/uk

Providing the widest selection of job boards in the UK, Krooter provides a bespoke service to suit businesses’ search requirements. It allows companies to take control and choose their own job board combination at a discounted price. krooter.co.uk

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Like Digital Media creates innovative digital solutions for brands in a multichannel world. Its core team has over ten years’ experience working with and for some of the UK’s biggest names in fashion, retail and music. likedigitalmedia.com

Link Financial is one of Europe’s largest purchasers and servicers of performing, semi-performing and non-performing loans. It works with some of the world’s leading institutional investors to help them access the market in consumer and commercial receivables. linkfinancial.eu

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The London Chamber of Commerce and Industry (LCCI) is an independent not-forprofit business support and networking organisation. Widely recognised as the voice of London business, it has been heavily involved with the development of the London Enterprise Agency. linkfinancial.eu

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Mail my Mail enables you to securely send all your letters, invoices, statements or any mailings straight from your computer to print without leaving your desk, saving you precious time and money. mailmymail.co.uk

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Marley Haley is a supplier of exhibition and display stands for companies in the UK. Its large-format printing facility uses state-ofthe-art techniques to ensure that displays do not curl or de-laminate after use. marlerhaley.co.uk

Midas Media makes websites profitable through clever web design, e-commerce and digital marketing expertise. Its clients range from fledgling businesses to national brands demanding an outstanding level of service and expertise. midasmedia.co.uk

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Milkround is Britain’s most widely used graduate recruitment website with a database of over 800,000 students and graduates. It helps build tailored, multiplatform campaigns to deliver quality applications to internships, placements and graduate vacancies. milkround.com/recruiters

MOO is an award-winning online print business that is passionate about great design and the difference it makes. It prints millions of business cards each month, serving customers in over 200 countries. uk.moo.com

The National Business Awards celebrate enterprise excellence. The awards concentrate on a diverse range of businesses, with categories including new business of the year and entrepreneur of the year. nationalbusinessawards.co.uk

NewVoiceMedia is a leading provider of true cloud contact centre and voice solutions, enabling businesses of all sizes to deliver a personalised and unique customer experience, quickly and securely. newvoicemedia.com

As guardian of the UK domain family infrastructure, Nominet is piloting its new service Nominet Cyber Assist, designed to protect small businesses online and detect potential problems before they arise. nominetcyberassist.org.uk

Nucleus IP provides focused, innovative and practical advice to clients to ensure they obtain the most affordable and secure protection for their brands, designs and copyright. It protects trademarks in countries where registration is possible. nucleus-ip.com

OKI Systems UK is one of the UK’s leading B2B printer brands. It aims to help increase the efficiency and reduce the carbon footprint of businesses and other organisations. oki.co.uk

Pera Technology is a leading new product development contractor, working with companies of all sizes from across Europe. It reduces the risk involved in new product development for your company. pera.com

Prelude works with some of Britain’s best entrepreneurs to provide the expertise and support to drive businesses forward. It is passionate about enterprise and involved in several campaigns to propel Britain’s entrepreneurial agenda. preludegroup.co.uk

PRMS provides ethical debt recovery, ethical debt collection, credit control & cashflow management consultancy services to businesses at home and abroad. It aims to provide integrated, sustainable and profitable solutions for every challenge a company may face. prmsltd.co.uk

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Progressive People Network is a world-class training and development programme founded by Martin McKenzie and is regarded as a blueprint for success by international experts and successful business and industry leaders. ppnworld.com

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QMS International provides professional consultation and support for organisations requiring a hassle-free and cost-efficient route to ISO Certification. QMS’s services include drafting an ISO complaint manual, offering on-site training and arranging certification. qmsuk.com

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Quickfund is one of the UK’s leading providers of business cash advances and alternative finance solutions, providing businesses with essential funding quickly and with minimum fuss. quickfund.co.uk

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Any of the IT infrastructure services you currently deliver yourself, such as server, storage, virtualisation, disaster recovery, backups, desktop provision and messaging, can be delivered as a service in RE Cloud. re-cloud.net

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Really Simple Systems cloud CRM is aimed at small- and medium- sized companies or departments of larger organisations that want a simple, easy to use web-based CRM sales, support and marketing system. reallysimplesystems.com

Rebuildingsociety.com is a peer-tobusiness lending platform that connects creditworthy UK businesses looking for a loan with individuals prepared to lend their own money for returns that outstrip retail savings products. rebuildingsociety.com

Red 13 Website Design, based in Shoreditch, prides itself on delivering professional and stylish web design, focusing on user experience with a personable approach embedded into its business model. red13websitedesign.co.uk

As the UK’s fastest growing travel management company, Redfern Travel’s award-winning online booking tool, tRIPS, reduces costs associated with corporate travel whilst managing everything else along the way. redfern-travel.com

Reynolds Digital is a WordPress webdesign agency based in the heart of London’s Tech City. It specialises in creating unique WordPress websites that generate results for its clients. rddesignlondon.co.uk

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RGVA is a leading vehicle branding specialist, supplying decals, cut graphics, wraps and livery solutions to companies across the UK. It supplies and manages branding for clients such as Sainsbury’s, ASDA, Michelin and Muller Dairies. rgva.co.uk

Rockstar is the UK’s number one mentoring organisation for entrepreneurs looking to grow or raise finance. It provides clients with mentors who themselves have sold their own companies for an average of £18m. rockstargroup.co.uk

RT Page provides a flexible warehousing and logistics service which delivers safely and on time to customers. Its tailored service reduces costs, improves the efficiency of supply chains and contributes to business profitability. rtpage.co.uk

Salesforce.com is the world’s largest provider of CRM software. Salesforce1 is the new and exciting social, mobile and cloud customer platform, enabling companies to connect with customers like never before. salesforce.com/uk

Sign-Up.to puts everything a business needs for successful permission marketing in one place, so that it does not need to juggle different tools and logins. It is trusted by thousands of businesses worldwide. signupto.com

Simply Business is the UK’s favourite business insurance broker, currently insuring over 250,000 small businesses, start-ups and freelancers. They offer a hassle-free insurance process with a policy to suit each holder. simplybusiness.co.uk

Six Mile Bottom Shoot’s simulated game and clay pigeon shoots, set in the glorious Cambridgeshire countryside, provide a truly memorable hospitality day for clients and employees alike. sixmilebottomshoot.co.uk

SmartPA bring freedom and flexibility to your business, not to mention 100% productivity. The expert SmartPA team fill in the gaps when you’re busy, using the latest technology to deliver 360º office support from front of house to back office (PA, secretarial and admin). smart-pa.com

Smith & Williamson is the eighth largest firm of accountants in the UK with around £14bn worth of assets under management. Its focus is on creation, management and preservation of wealth. smith.williamson.co.uk

Sonai offers a complete integrated business and financial support solutions under one roof. Its essential elements work effectively for business needs and it is committed to providing a top quality service. sonai.co.uk

Surelet is a nationwide letting specialist with expert local knowledge, ensuring it remains one of the market leaders in an ever-competitive industry. surelet.co.uk

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The Business Growth Show is a unique business-to-business road show, offering visitors the opportunity to start and build upon relationships with other businesses, whilst presenting five super shows a year throughout the UK. thebusinessgrowthshow.com

True Telecom is a UK based telecommunications service provider. The company is a fast-paced, independent billing provider, delivering full-scaled communication solutions to the business and residential market. true-telecom.com

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The Office Group focuses on providing flexible office space and meeting rooms, including club rooms, whilst catering for the specific requirements of a vast array of businesses. theofficegroup.co.uk

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The Supper Club is the UK’s premier network for ambitious entrepreneurs, including leaders, visionaries and innovators, providing a powerful means of personal development for owners of fastgrowing businesses within the UK. supper-club.net

Trade River offers a new, faster, more responsive approach to trade finance, with an online funding solution that brings together the key components of trade finance on a single online platform. traderiverfinance.com

TwistKey is a unique packaging and presentation solution for USB sticks that allows companies to achieve standout branded packaging for the information they present on USBs, making it more likely to be retained. twistkey.com

UK Trade & Investment (UKTI) is a UK government department working with businesses to ensure their success in international markets, encouraging the best overseas companies to look to the UK as their partner of choice. ukti.gov.uk

Serving London’s business community, Venus offers the most competitive Internet services, with speeds of up to 1 Gigabit per second. Venus also provides quality phone services and local customer support. venus.co.uk

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Virgin Media Pioneers provide everything an entrepreneur needs to get started. Its website also provides online community support for enterprising people to network, share ideas and exchange experiences. virginmediapioneers.com

Having supported businesses for over 15 years, Virtual Business Source specialises in bookkeeping, payroll, accounting software and human resources. Its proactive team is made up of experts within each area. virtualsource.co.uk

Company Directors who apply to join Who’s Who of Britain’s Business Elite can record a profile video for our website. We have three membership levels based on the value of the director’s shareholding. yourrighthand.co.uk

Working Capital Partners works with growing businesses across all sectors to ensure that they are able to keep control of their cashflow at every stage of their growth. workingcapitalpartners.co.uk

Xero is a leader in online accounting software, providing business owners with real-time visibility of their financial position in a way that’s simple, smart and secure. It is dedicated to revolutionising small business. xero.com/uk

Your Right Hand Finance Team is a flexible, on-demand and affordable accounts service. It solves financial, compliance and management problems, delivering value to businesses and forging long-term relationships with clients. yourrighthand.co.uk

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Funding, Mentoring & Marketing

INCREASE SALES AND OBTAIN FUNDING FOR YOUR BUSINESS FAST

in this 45 minute workshop you will learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business. we fast track profit growth & investment by providing experienced and successful mentors who have sold their own companies for an average of ÂŁ18 million on a one to one, face to face basis. visit us at stand 150 Outcomes Cost effective marketing strategies that drive sales quickly (based on real life case studies) Effective funding for all business levels Leveraging off the best mentors in the UK to grow your business

rockstargroup.co.uk Rockstar FP.indd 1

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Advertising Feature

About the sponsor

Adam Harris is one of the founders of Transmentum. He is well respected in the IT sector as a speaker and as an industry awards judge and commentator, specialising in asking the questions no one else will ask. Transmentum works with growing technology businesses and is a proud sponsor of Tech City where it hopes that the technology and ICT businesses that are so vital to the UK economy will network, learn and draw inspiration for the next phase of their growth. Adam Harris Co-founder Transmentum

Technology isn’t beneficial; it’s essential

T

echnology has become such an integral part of business that no company can function without it. It’s not just the Googles or Apples of this world whose direction is influenced by digital innovation: the rhythm of every business in the UK is dictated by the developments currently taking place online and on devices. This means that no business looking to grow can afford to ignore the solutions and services available to them. Whether it’s opening an offering up to new markets, gaining access to APIs to create apps that build upon another’s platform or utilising analytics to improve efficiencies and automation in international trading, building a company without technology would be akin to trying to grow sunflowers in the dark. Tech doesn’t just support growth; it’s one of the basic elements that makes growth possible.

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TECH CITY Advertising Feature

Recruiting and training future pipelines of technical talent Andy Palmer Managing Director 3aaa

3

3aaa is the leading national provider of technology-based apprenticeships in England

aaa recruits and trains young people who join some of the most innovative technology companies in the country, as well as companies who know that exploiting technology will help their businesses grow. As specialists in the delivery of apprenticeships in IT and social media, we understand the challenges that small and medium-sized companies face in sourcing, recruiting, training and retaining young people who will have an immediate impact on their businesses and form their pipeline of future talent. Apprenticeships in IT and social media are going through a period of unprecedented growth as companies look for alternatives to the traditional recruitment routes to bring technical talent into their businesses. The opportunity to recruit young people who are passionate about technology and who bring new skills and innovation into their businesses is one that employers are embracing in ever-growing numbers. At 3aaa we set ourselves apart by offering a

free recruitment service where we source highly motivated young people who have a proven interest in technology careers and match them to the exciting roles that our employers are offering. We always work with our employers to make sure that training and assessment fits with their business needs and we deliver an apprenticeship experience for our apprentices and employers that transforms lives and businesses. We operate from 24 academies based throughout England and blend the ability to offer a consistent national service with a deep understanding of the local requirements at each of our academies. We also take our corporate social responsibility incredibly seriously and through our academies we support and contribute to a significant number of local and national charities. We’re the fastest-growing provider of apprenticeships in the country with a truly national footprint based on our three core values: customers first, excellence first and integrity first.

“We provide an apprenticeship experience that transforms lives and businesses�

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TECH CITY

Growing businesses have to work harder than ever to achieve growth, attract customers, cut costs and find enough management time. At the same time, they face competition from their peers and larger rivals which puts pressure on margins and spurs the need for improved efficiencies in sales and better customer service

F

orward-thinking businesses are outfoxing their competitors using cloud computing, outsourcing their IT services to companies who deliver them over the internet. For example, five million companies already use Google Apps for business for their corporate email, online collaboration and office applications. Instead of buying packaged software, users access cloud applications through a web browser. NewVoiceMedia provides a cloud communication platform used to improve efficiency and customer experience in sales, marketing, customer support and in contact centres. Phone and other communications (social media, webchat and the like) are essential to conduct business and are particularly important in sales, marketing and customer support. A new phone system is a major investment. A traditional onpremise system is not easily scalable and there

Kerry Lee Photography

Every silver lining has a cloud

is a risk of overspecifying and paying too much now for capabilities you may need in the future or underspecifying and outgrowing what you bought too soon. NewVoiceMedia’s ContactWorld technology provides a cloud-based alternative. It takes care of all the call routing, recording, interactive menus and technology using an internet-based system. Staff can even use it from a mobile or a home landline: they just log in via a web interface and incoming calls are routed directly to their chosen phone.

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TECH CITY Advertising Feature

How businesses can get the most out of cloud Cloud can reduce costs and improve time-to-market to help your business grow

A

suite of cloud services, RE Cloud is delivered by UK provider Richardson Eyres from a foundation of 28 years in infrastructure services. Cloud technology can reduce costs, improve time-to-market, provide business continuity, simplify offsite backups, and support virtual desktops. Very few cloud providers have the requisite skills and experience to take customers on this ‘journey’. Unlike most cloud-based service providers, Richardson Eyres’ infrastructure, security and network experts are on hand to help you migrate and adapt our cloud to work the way you do. So, if you’re looking for a safe pair of hands to guide you to the cloud and take proper care of you once you’ve arrived, look no further. Place your trust in a partnership with us and we’ll commit to

making sure your on-premise architecture translates to the cloud with minimal impact to your business. Guy Longmore is the face of RE Cloud. He has been a technology specialist since 1997. He can help you demystify where cloud could take your business and help you determine if cloud is right for you. Our customers speak as highly about the support they get on their journey to RE Cloud as they do about their experience of the various platform services they use. That’s support in all senses of the word: ­advice, care, attention and assistance, ­underpinned by a programme of work aimed at taking joint responsibility for the decision to place some or all of your platform services in our hands.

Guy Longmore Head of cloud services RE Cloud

“A safe pair of hands to guide you to the cloud”

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TECH CITY

Telecoms Support for Sustainable Growth

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side from traditional sales and marketing channels, UK businesses must ensure future growth through profitable supplier relationships, so a telecoms solution designed to support and promote business expansion is an intelligent choice. Stuart Griffiths, CEO of True Telecom, explains how carefully choosing your telecoms provider can have a positive impact on your bottom line. True Telecom was established in response to business requirements and is continually led by feedback from businesses. This specialist approach and specific service offering is designed to support businesses looking to develop and grow. With a client base of approximately 2,500 businesses, True Telecom offers bespoke telecoms packages based on individual business aims. These packages are fully customisable and scalable – designed to fit

True Telecom, the fastest growing telephone, broadband and mobile service provider in the UK, specialises in providing clear, cost-effective and helpful telecoms solutions to drive business growth. perfectly with a growing business. True Telecom aims to grow alongside the businesses it supports and is forecast to increase its client base to around 30,000 businesses in the coming year. We take the time to fully understand each business, its aims and capacity in order to tailor a telecoms solution to suit them. This enables each business to expand, removing the uncertainty of investing in new telecoms solutions and allowing each business to focus on its bottom line. As cost is always a consideration when forecasting business growth, True Telecom

“True Telecom offers businesses high quality, costeffective and bespoke telecoms solutions, driving business growth”

offers a price guarantee to its customers, protecting their tariff for the duration of the contract. True Telecom is constantly diversifying its product range to benefit these businesses, which many use as a ‘one-stop’ shop for all their telecoms requirements. All packages are designed to produce a commercial, operational and functional benefit; having all telecoms services in one place also contributes to a cost and time saving for True Telecom’s clients. From low cost IP solutions to investment in hosted and SIP services, True Telecom maintains a proactive approach to stay at the forefront of changing telecoms technology. True Telecom provides innovative technology enabling small businesses to flourish and grow sustainably. Visit www. true-telecom.com for more information.

Visit us in Tech City at stand 54 elitebusinessevent.co.uk 55

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SEMINAR PROGRAMME Hall 1: Executive & financial operations | Team resourcing & work space THURSDAY APRIL 10 11:15 - 12:00 Creating a productive business by designing a workspace that encourages collaboration and serendipity Charlie Green, co-chief executive officer, The Office Group

12:15 - 13:00 Managing implementation risk – how to stop people getting in the way of a good plan David Mellor, business mentor, Cass Business School

Identify improvements you can make to your team-work and work-space, increase productivity and have a happier place to work resulting in an altogether more effective business.

Why managing implementation risk is so important to a business: tips and tools on how to mitigate implementation risk and an understanding of why implementation risks exist.

13:15 - 14:00 Why do some businesses thrive through recession? John Stevenson, co-founder & owner, ACT Clean

14:15 - 15:00 Defusing the skills time bomb Charlie Mullins, founder & CEO, Pimlico Plumbers

John is interviewed by Mike Southon and talks about how having a great team and exceptional company values was absolutely vital to his business growth.

Charlie presents the importance of the Apprenticeship Institution and two potential futures for the UK: massive numbers of nontechnical university graduates versus vocational careers.

15:15 - 16:00 Making cashflow easy – the debt collection process explained Denise Crossley, board director, Credit Services Association Ease your cashflow by finding out about how to make the best use of a debt collection service. Denise explains how the process works and how it can really help retain your customer goodwill.

FRIDAY APRIL 11 12:15 - 13:00 Learning by monsters – the growth and success of Mind Candy and its Moshi Monsters Divinia Knowles, CFO & COO, Mind Candy

11:15 - 12:00 Outsourcing to grow: how effective sourcing can power SME growth plans Chris Halward, director, National Outsourcing Association Using a model for pursuing successful outsourcing initiatives, you will have a better understanding of how effective sourcing strategy can help support business growth strategies and how to consider the risks involved.

Join this exciting seminar by Divinia who shares her experience on why it’s important to remain agile when running a rapidly growing company in an ever-changing industry.

13:15 - 14:00 Building an eclectic team and unique culture is the best way to win as a fast-growth business James McMaster, co-managing director, Ella’s Kitchen

14:15 - 15:00 High impact entrepreneurship – how to drive business & economic development Shalini Khemka, Founder & CEO, E2Exchange

James talks about the importance of having a great team and culture to ensure business success. Learn from the success of two leading brands, Gü and Ella’s Kitchen.

This session will give you an understanding of what distinguishes high impact entrepreneurs, how to identify and replicate their skills and how to use these skills to grow your business.

15:15 - 16:00 The importance of growing a global team Tony Goodwin, founder & CEO, Antal International Discover how to choose the right people to help you grow your business, how trusting people can pay off and the importance of employing people who are loyal, honest and hardworking.

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SEMINAR PROGRAMME Hall 2: Sales & marketing | Networking & negotiations THURSDAY APRIL 10 11:15 – 12:00 Alive but dead – how positive human purpose can prevent your brand becoming a ‘zombie’  Mark Artus, CEO, 1HQ During this seminar Mark defines what a zombie brand is, how to avoid becoming one and how to spot the warning signs that you may be on the turn. 13:15 – 14:00 Social is global – expanding a social software company internationally Robb Miller, VP of global sales, LiveFyre Robb talks about the global nature of social media, explaining your value proposition to an international audience, what Lifefyre does in the social media space and how this supported its global expansion.

14:15 – 15:00 Content marketing: more than just another buzzword Alan Boyce, managing director, Axonn Media Alan explains the principles behind content marketing and why it matters. He shows you what is really required to do effective content marketing, along with a framework for doing it.

15:15 – 16:00 Contagious marketing Bryan Adams, founder & MD, Ph.Creative

16:15 – 17:00 How to get yourself and your business noticed Zoe Jackson, founder, Living the Dream

Bryan outlines current digital marketing patterns, giving you an understanding of who to engage with, how to build both your business and personal profiles and how to make your marketing campaign contagious.

Zoe will show you how to get yourself noticed and introduce ideas for PR stunts that you can apply to your business to create a buzz.

FRIDAY APRIL 11 11:15 – 12:00 Are you an unnatural networker? Charlie Lawson, national director, BNI Charlie shares his professional knowledge and gives you a better understanding of networking, increasing confidence to network and how to get the best results from networking.

12:15 – 13:00 How to transform and stay on top: inside the world’s most innovative company Carl Dempsey, vice president of sales engineering, Salesforce.com Hear how Salesforce went from a four-man start-up to a $5 billion international company in 15 years. Find out the keys to success that you can apply to your growing business and that can help you outpace and outsmart your competitors. 14:15 – 15:00 You are what you share - setting your content strategy for business growth Michelle Carvill, marketing director, Made Simple Group Practical steps to develop a content pipeline focusing on quality and compelling content; understanding how content works as part of your online visibility.

15:15 – 16:00 How to develop a robust and repeatable business in order to become a scalable, saleable enterprise Clare Rayner, business mentor, The Retail Champion Clare helps attendees understand the importance of developing robust and repeatable businesses processes and systems in order to create a scalable, saleable enterprise.

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SEMINAR PROGRAMME Hall 3: Business growth | Funding & finance THURSDAY APRIL 10 11:15 – 12:00 Growth hacking – how to take your business from Clark Kent to Superman Shaa Wasmund, founder & CEO, SMARTA

12:15 – 13:00 Fundraising, pivoting and generating revenue – a start-up journey Hamish Brocklebank, co-founder & co-CEO, Flooved

In this not-to-be-missed seminar, you will find out how to create partnerships and distribution channels, how to close sales from your partnerships and how to build a platform that generates sales.

Hamish shares a little insight into the fundraising process, gives tips to make fundraising faster and more efficient with better terms, and offers a few ideas as to how the ecosystem is changing.

13:15 – 14:00 How to ensure you never get funded Bill Morrow, founder & CEO, Angels Den

14:15 – 15:00 Unlocking your potential to high growth Stephen Peacock, director of business growth services, Grant Thornton UK LLP

Bill shares his expertise in how to avoid the pitfalls that can prevent you securing funding. He helps you to understand what investors are really looking for and teaches you how to make a great pitch.

15:15 - 16:00 An entrepreneurial journey – from idea to multi-million pound business Jonathan Pfahl, managing director, Rockstar Mentoring Group Jonathan shares his story about finding an idea that sells, how he proved the concept, built the right team and adapted to changing economic times.

Stephen offers guidance on how SMEs can quickly realise their high growth potential and raises awareness about the governmentfunded GrowthAccelerator service. 16:15 - 17:00 Crowdfunding – the future of business finance Darren Westlake, founder & CEO, CrowdCube Darren talks about the ingredients necessary for a successful funding round. He shares his knowledge about how crowdfunding works and how it will benefit your business.

FRIDAY APRIL 11 11:15 – 12:00 Business angel investment uncovered Jenny Tooth, CEO, UK Business Angels Association

12:15 – 13:00 Alternative sources of finance Clive Lewis, head of enterprise, ICAEW

Jenny explains what you need to know to successfully develop your proposition to attract angel investment and updates with the latest key drivers, trends and developments in the angel market.

Gain a better understanding of the range of finance options available to you, along with insights into new forms of finance such as Growth Vouchers.

13:15-14:00 Seed investment secrets – top tips to raise your first funding Ian Merricks, founder & CEO, Accelerator Academy Ian examines the role of external investment for early stage growth companies and provides a clear understanding of how and when to secure funding.

14:15 – 15:00 I’m an entrepreneur, get me out of here! Dan McGuire, founder & CEO, cube19 Dan brings you tools to make the process of exiting a business easier, knowledge on the importance of due diligence and an understanding of how the emotional side of running a business is just as important as the process.

15:15 - 16:00 Why business plans are dead – it’s time to bring your company into the new age of strategy Deri Llewellyn-Davies, founder & CEO, BGI Strategy on a Page

16:15 - 17:00 Bursting the bubble of fear around investment into technology and media start-ups Ami Shpiro, angel investor & founder, Innovation Warehouse

Deri explains how to apply a transformational business strategic tool, how to minimize failure points and how to predict trends and hold yourself accountable to growth.

How to make your technology, business and product more palatable to investment and how to use government and private financial processes to the best advantage.

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SEMINAR PROGRAMME Hall 4: International growth & export | Business acquisition & franchising | Inspirational insights THURSDAY APRIL 10 11:15 – 12:00 Fearless export – braving the overseas expansion Henrietta Lovell, founder & MD, Rare Tea Co.

12:15 – 13:00 The laws of global entrepreneurial success Michael Jacobsen, founding entrepreneur, Dirty Dancing On-Stage

Henrietta gives examples and practical advice about venturing into export. She shares insights into how she turned a small British business into a respected international brand.

During this seminar you will hear about building a company foundation that is excitable, scalable, investable and strong and how your business can increase its sales within weeks.

13:15 – 14:00 Passport to success – looking outside Britain’s borders Rupert Lee-Browne, founder & CEO, Caxton FX

14:15 – 15:00 Fever-Tree – the export success story Tim Warrillow, co-founder & MD, Fever-Tree

Attend this seminar with Rupert and explore trading overseas. He takes a look at developing a long-term strategy for international expansion and an overview of the resources available to you.

Tim gives an insight into the challenges of growing a brand internationally, the core benefits of the distributor model, key marketing initiatives and shares secrets on how to be successful in a global market.

15:15 – 16:00 Rob & SNOG – using merger as your business growth strategy Rob Baines, co-founder, SNOG Hear the SNOG story and listen to Rob share his knowledge of business mergers as a growth strategy and the importance of being a brand guardian.

FRIDAY APRIL 11 11:15 – 12:00 Building a high-growth company – a personal journey Martyn Dawes, serial entrepreneur, Coffee Nation Martyn shares his inspirational journey of building a high-growth company, including the key challenges, opportunities and the personal aspects relating to the entrepreneur behind the wheel.

12:15 – 13:00 Impossible is nothing, just do it – get your business out of this world and into space Will King, founder & CEO, King of Shaves Fresh from the launch of his latest innovation, the superhydrophillic razor Hyperglide, Will tells all about King of Shaves and how the right attitude can help anyone take on the big boys.

13:15 – 14:00 Global in 10 Years - building an international company and brand David Taylor, co-founder & MD, First Point Group

14:15 – 15:00 Megatrends & entrepreneurship – how to change your business for good Rosanne Gray, COO, Virgin Unite

Hear from David how First Point Group grew from zero to $60m in ten years. He will give you practical advice on growing your business quickly, globally and how a brand can help assist sustainable growth.

Rosanne shares inspirational stories of pioneering businesses who are succeeding with purpose at their core. Learn to build people and planet into your business alongside profit and get involved with Virgin Unite.

15:15 – 16:00 Business expansion and international franchising – what’s that, Mr Ishani? Manzoor Ishani, franchise director, Stagecoach Theatre Arts

16:15 – 17:00 Doing well whilst doing good Laura Tenison, founder & MD, JoJo Maman Bébé

Manzoor offers an understanding of what franchise structure would suit your business growth and explains the nature of the relationship between franchisor and its foreign franchisee.

Most of us have empathy for CSR but Laura explains that it’s far from just a starry-eyed ideal: it’s vital to maximising your bottom line. Hearing her stories about success through adversity will help show that effective business and ethical practices go hand-in-hand.

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SEMINAR PROGRAMME Hall 5: Technology & multimedia developments THURSDAY APRIL 10 11:15 - 12:00 The D.E.M.O. protocols: the power of design, ergonomics, metrics and observations Inmaculada Martinez, CEO, Swoon Media With case studies of how design is leading the way in tech start-ups, you can understand how creating design scenarios derived from ergonomics and metrics can help growth and solve real problems.

12:15 - 13:00 Super-fast fibre optic broadband – transforming the way we do business Mike Jones, entrepreneur & technology expert This practical seminar will give you a good understanding of the capabilities of super-fast fibre optic broadband, how it makes access to cloud services a reality and how other businesses are using it.

13:15 - 14:00 Microsoft Ventures – start-up successes Diane Perlman, CMO/COO for start-ups, Microsoft Ventures Join this exciting seminar and find out what Microsoft Ventures UK is and what it does. You can ask questions about Microsoft’s involvement with start-ups and access to Microsoft Ventures programme and Microsoft resources.

14:15 - 15:00 Building hot brands – how marketing has completely changed due to social apps Nathalie Gaveau, founder & CEO, Shopcade Nathalie brings this seminar on the latest digital and social trends, drawing in particular on the fashion and retails spaces, and discusses how best to socially promote products.

15:15 - 16:00 Using technology to rethink challenges in business: the Eventbrite way Renaud Visage, CTO & co founder, Eventbrite Renaud shares the Eventbrite story and gives you practical tips on how to apply some of his learnings to your own business. He offers inspirational ideas on using events as part of your own business.

16:15 - 17:00 Think outside the search box – use your competitors keywords to build your business Mike Mindel, CEO & co founder, WordTracker Gain a good understanding of what a keyword is and how it helps one’s business, how to use keywords to structure your website and how to access Scout, a free tool from WordTracker.

FRIDAY APRIL 11 11:15 - 12:00 Building a business for innovation Jason Stockwood, CEO, Simply Business Discover how products and services are developed at Simply Business, innovative measures companies are implementing to attract and retain the best talent and how best to use technology to build a business for innovation.

12:15 - 13:00 Driving online sales without a basket Annemieke Kleij, head of e-commerce, Nokia & Rob Durkin, co-founder & chairman, FusePump How you can use digital to drive sales even if the company does not sell directly to consumers, an overview of the solution that FusePump offers and how it works in practice.

13:15 - 14:00 Fluidata - the data delivery network: how we will change data delivery Piers Daniell, founder & MD, Fluidata Piers shares his insight into the broadband and data industries. You can hear of his unique learning experience and be treated to an amusing story of how to start a business.

14:15 - 15:00 Growing London’s hottest tech start-up Ben Medlock, co-founder & CTO, Swiftkey Ben shares the SwiftKey story and delivers insight into what it takes to found and grow a new generation tech business and shares insights into the future of mobile technology.

15:15 - 16:00 How to Use Technology in Business Networking Marian Gazdik, London Director, Startup Grind Delegates will gain an understanding of key business networking tips and tools as well as an insight into the right way to connect and keep in touch.

16:15 - 17:00 Practical tips for digital marketing success Raja Saggi, head of B2B marketing UK, Google There can be few better qualified to discuss digital marketing than Google. This session from Raja on how SMEs can improve their marketing online offers up the knowledge and insight of one of the world’s biggest digital brands.

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Prevention is Better Than Cure. Get Legal Advice for Your New Business on Stand 40 www.fpg-law.com l 0800 0934 274 l info@fpg-law.com

FPG Solicitors are Authorised and Regulated by the Solicitors Regulation Authority SRA no.564051

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WORKSHOPS Breaking big – the business doctors’ no nonsense guide to breakthrough growth for your business

The fabulous life ladder for business – how to make lifechanging shifts to success

Tim Hammett, Director, Business Doctors

Julie Walsh, business coach, Business Help For You

Thursday April 10 12:15 - 13:00 & 15:15 - 16:00 Workshop Room 2 Friday April 11 13:15 - 14:00 & 16:15 - 17:00 Workshop Room 2

Thursday April 10 16:15 - 17:00 Workshop Room 3

Business Doctors is a business support franchise dedicated to helping SMEs achieve their vision. With its hands-on support, business owners can overcome their individual challenges and achieve their aspirations for growth. This workshop is all about getting your business ready for breakthrough development. For those seeking exponential growth for their business, Breaking Big gives the practical, achievable steps you need to take to achieve their vision. The session gives a hatful of practical advice on how best to maximise your business capabilities, stand out from the crowd, exploit your competitive edge and focus your marketing on the right customers.

As business owners, finding the time to research and implement specialist skills is time-consuming. Business Help For You make it easy by having a network of specialised and recommended providers with specific skills and knowledge. The Fabulous Life Ladder for business is a program that has already been proven to change people’s lives for the better. This workshop is a chance to learn more and gain some key skills to take away and apply. It should teach delegates how emotions and programming impact on success and highlight the essential daily activities that improve your business. You will be able to recognise and eliminate emotional self-sabotaging blocks, learning how energy, emotional and environmental factors directly impacts your success or failure.

What it means to incorporate a limited company and the responsibilities of running a company under the Companies Act 2006

Better bang for your business travel buck – how to get the best deals in the air and on the ground

Paul Hughes, event manager, Companies House

Aisha Battersby, UK head of client relationships, Corporate Traveller

Thursday April 10 13:15 - 14:00 Workshop Room 1

Thursday April 10 13:15 - 14:00 Workshop Room 2

Most business owners should already know about the ins and outs of registering as a limited company. However, there is far more to a Companies House registration than meets the eye. There are currently more than three million limited companies registered in the UK and more than 400,000 new companies are incorporated each year. In this workshop, the government agency’s event manager Paul Hughes gives the lowdown on your legal responsibilities as a company director and how to utilise Companies House for research and business information. The latter can certainly help when you need to know a little more about a potential new customer or supplier.

Any company with designs on global success will have to do its fair share of travelling in order to make its mark. Whilst the world is now connected like never before thanks to the wonders of technology, every entrepreneur worth their salt should be prepared for some long-haul trips to secure that allimportant deal or hunt out a new overseas base. Making these excursions as cost-effective as possible can help no end and this workshop from travel management experts Corporate Traveller should provide all you need to maximise the returns from every single trip. The workshop will teach delegates how to plan, prepare for and undertake successful negotiations with travel suppliers, putting them in pole position for every foreign foray in the future.

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a-e Influence – increase your personal influence & accelerate your networking

Invest in the care sector – why is the care sector such an exciting business opportunity?

Warren Cass, founder & CEO, Business Scene

Claire Collins, franchise recruitment manager, Caremark

Thursday April 10 14:15 - 15:00 Workshop Room 5

Friday April 11 12:15 - 13:00 Workshop Room 2

This workshop is based on Warren’s experience of running over 1,000 networking events. He shares the mistakes, the successes and the importance of having a strategy. Whether you are totally new to networking or highly experienced, there is something to learn. Business Scene is a support organisation for entrepreneurs that helps them to raise their profile, generate more sales and become more profitable. Warren’s workshop aims to provide delegates with clear strategies for developing powerful contacts, help delegates get more from their networking and inspire new joint ventures and partnerships. Learn a strategy for growing influence, improve skills for networking and be inspired to form new partnerships.

Consistent growth over the last eight years has enabled care franchise Caremark to build a solid network of franchise owners. Indeed, the current need for quality care and support across all sectors of society has never been greater. With a reputation for professionalism and a brand that represents excellence in home care and support, prospective franchise owners can be assured of buying a franchise that will provide them with all the components necessary to build a profitable and thriving business. At this workshop, delegates will gain an insight into the challenging and exciting care sector and discover an opportunity that gives both business and personal rewards.

The Credit Services Association and its members – what we can do for SMEs’ cash flow

New pension laws – nightmares or sweet dreams? Rani Sur, head of e-products, eAsE Mark Scane, business development manager, eAsE

Friday April 11 11:15 - 12:00 Workshop Room 4

Thursday April 10 14:15 - 15:00 Workshop Room 4 Friday April 11 14:15 - 15:00 Workshop Room 4

Poor cash flow is the biggest killer of businesses, hence the expression ‘cash is king’. Late payments and unpaid invoices can therefore cause irreparable damage to an enterprise of any size. One avenue to go down when it comes to alleviating such concerns is engaging the services of a debt collection agency. In this workshop, the Credit Services Association (CSA) – the only national association in the UK for companies active in the debt collection and purchase industry – gives an insight into how one’s business can become more efficient in recouping late or unpaid invoices. The CSA provides delegates with an understanding of how working with one of its members should help ensure a regular stream of cash.

Auto enrolment isn’t always the easiest thing to get your head around; fortunately ITM is here to break it down for you. Teaching business owners how to effectively plan the auto enrolment of their staff into workplace pension schemes, this workshop details the ways the process can be made as efficient as possible. Coming packed with tips on the use of middleware, reviewing your data in a timely manner, minimising manual intervention and supporting enthusiastic joiners, this session will help SMEs navigate the ins-and-outs of the new pension law and take attendees on the journey ITM took in developing and integrating its solution eAsE.

Denise Crossley, board director, Credit Services Association

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WORKSHOPS Grant funding – what should you apply to? Carolina Fernandes, innovation & funding manager, Enterprise Europe Network London

From opportunity to cash – how can business software directly contribute to revenue growth and reduce your risk?

Thursday April 10 15:15 - 16:00 Workshop Room 4

Jonathan Pearson, senior product marketing manager, Exact Online UK

Access to funding is a sore subject for many entrepreneurs. However, contrary to what some may believe, there is a rich array of grants available from the powers that be in the UK and European Union. In this workshop, Carolina Fernandes, innovation & funding manager for Enterprise Europe Network London talks delegates through the various grant options that are currently on offer at home and abroad. She also discusses the support that Enterprise Europe Network brings to the table, whether that’s information on EU legislation, help with technology transfer or finding a business partner. Its mission is to make it easier for London companies and organisations to engage effectively with partners in Europe and beyond.

Thursday April 10 14:15 - 15:00 Workshop Room 1 Friday April 11 11:15 - 12:00 Workshop Room 1

Value Your Creations or Lose Them

Exact Online UK’s research shows that, cumulatively, UK SMEs have failed to invoice for work to the tune of over £3.7 bn. A lack of robust operational processes and understanding of their company finances is at the root of the problem. This workshop will share the insights from the research so that you can benchmark your business and assess your exposure to financial risk. It will also identify actionable steps that can help to build reliable and efficient business operations that take full advantage of your business opportunities. Finally, you will learn how to recognise the risks, visualise the big picture and know why the right collaborations are important.

How to attract great employees and get the best from them

Christi Mitchell, founder & IP director, Highbury

Friday April 11 12:15 - 13:00 Workshop Room 1

Richard Cummings, director, HR Insight Limited

Friday April 11 13:15 - 14:00 Workshop Room 5 Valuation is a crucial step in creating a successful business. Technology, product and business valuations are essential for key stages of business growth, from raising finance, through entering collaboration negotiations regarding licensing, franchising and distribution and rolling out your company to planning your future and selling the company. Highbury brings this session to help you value your IP and AI, gain an understanding of your deal position, know how to justify your funding needs and appreciate how to increase your value. Covering the various valuation methods, Highbury will also outline how to weigh up risks against return and really get to grips with the strengths of an enterprise’s negotiating position.

Established in 1993, the HR Insight team provides HR support and advice to SMEs across a wide range of industry sectors. It has experience of working with businesses of all sizes and stages of development and provides practical ‘cando’ advice to business owners and managers. This workshop will concentrate on how employee engagement affects your bottom line. Be it employing the right people for your team or building and maintaining employee engagement by increasing skill levels, you will learn why communicating well and providing good feedback is essential. Engagement with employees under various circumstances will also be explored, as well as staff salary and compensation.

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e-i Strategic planning for business growth – how to plan sustainable and profitable growth for your business

Raising finance for growth Peter Wright, growth manager of Access to Finance Programme, GrowthAccelerator - delivered in London by Grant Thornton LLP

Bruce Johnstone, regional manager, GrowthAccelerator - delivered in London by Grant Thornton LLP

Thursday April 10 14:15 - 15:00 Workshop Room 3

Friday April 11 15:15 - 16:00 Workshop Room 3

Given how vital it is to secure the right finance for your current stage of growth, it’s always worth getting a clear view of all of the resources at your disposal. This session from GrowthAccelerator gives information on different types of finance and where they fit in a business cycle, as well as providing helpful and insightful advice on securing the best funding for your enterprise. Outlining various growth strategies and the value of business planning for finance, this workshop will provide business owners with a comprehensive overview of both traditional and alternative finance sources, helping them to identify the right tool for the job. Finally, GrowthAccelerator will also be introducing its Access to Finance service, showing how it can assist businesses to become finance ready.

A partnership between private enterprise and government, GrowthAccelerator helps companies in England with growth potential to achieve their ambitions. It helps businesses double in three years by offering access to coaching, financial, innovation and business development experts. This workshop outlines how you can work with a growth coach to create a strategic growth plan for your business. Detailing a range of techniques, including the Orbit tool and the One Page Plan, the session will help enterprises build an operational plan, as well as establish the systems and processes they need to accomplish their growth plan. An excellent way to discover how effective strategic planning can help grow your business.

SMALL BUSINESS FUNDING: NEW APPROACH AND NEW DELIVERY Bruce Williams, UK Director Of Sales & Marketing, The Interface Financial Group David Banfield, president, The Interface Financial Group

Thursday April 10 16:15 - 17:00 Workshop Room 4 Franchising is often described as a partnership between the franchisee and the franchisor. However, the reality is generally different. The franchisee is often trained and then left to their own devices to grow the business and, upon occasion, seek additional support. The Interface Financial Group is a multi-national franchise and license organisation that provides short-term working capital for its small business clients. The service is delivered through a wide reaching franchise network and is centred on a proven invoice discounting program – also known in some areas as spot-factoring. In this workshop, the firm’s president David Banfield teaches delegates how franchising can be used to grow their business and how collaboration can help build a solid franchise business.

Standing on the shoulders of business giants: lessons from the old economy Martin Thomas, marketing specialist, Institute of Directors (IoD)

Thursday April 10 11:15 - 12:00 Workshop Room 5 The IoD has been supporting businesses and the people who run them since 1903. As the UK’s longest running organisation for professional leaders, the IoD is dedicated to supporting its members, encouraging entrepreneurial activity and promoting responsible business practice for the benefit of the business community and society as a whole. Its workshop will concentrate on surviving and thriving in the digital age and take a look at the characteristics of organisations that successfully do this. Blending the modern with the traditional, new leaderships skills will be discussed, as well as the fundamental principles and practices of good business and good leadership throughout the ages.

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Innovative and Creative Content Strategy

Flexible, Integrated Digital Marketing

Tried and Tested Backlink Recovery Clinic

ROI Focused Campaigns That Get Results

Dedicated, Google Qualified Marketers

Improve User Experience; Boost Conversion Rates

With an office full of creative, digital marketing gurus, we’re looking for more clients to join our long list of success stories. Based in Colchester, we’re only a short train journey from the city and work with clients all around the UK; big or small, consumer or B2B. Established 16 years ago, we have experience and expertise across a wide range of industries, including yours! Visit us at stand 144 or pick up the phone and speak to one of our digital marketing experts.

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Tel: 020 7100 4412 | info@capitalkarts.com Capital Karts | Unit 1 Rippleside Commercial Estate | Ripple Road | Barking | IG11 0RJ

www.capitalkar ts.com

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WORKSHOPS Think IP – Your good name, Breakthroughs, Off the shelf, Artistic or creative

Recruitment trends in the growing digital economy, and how to get the most out of it

Chris Smith, Business events manager, Intellectual Property Office

Ben Barney, managing director, Krooter

Friday April 11 14:15 - 15:00 Workshop Room 3

Friday April 11 12:15 - 13:00 Workshop Room 5

Learning how intellectual property adds value and gives a competitive advantage is vital for any business. In this workshop, the Intellectual Property Office (IPO) – the government agency responsible for registering and granting IP rights for trade marks, patents, designs and copyright – is helping to raise awareness of the ins-and-outs of IP. Over the course of this 45 minute session, the IPO will cover a broad range of IP. Amongst the topics discussed will be how trademarks are often the front line of your business, the way in which patent protection fosters innovation, how effective design makes your goods stand out and what copyright means to a creative product. For any business looking to unlock the power of its ideas, this is a can’t-miss session.

Krooter is a self-serve recruitment hub providing tools to manage every step of the recruitment process, from job advertisements to managing candidate responses. During the workshop, Ben Barney will present data on the type and volume of roles across the UK, explain how to use and discuss analytics to identify the best option available to an individual and advise on techniques for attracting and managing candidates within the digital economy. You will learn how to hire in the digital economy, use technology to attract the best candidates and understand the growing list of options open to recruiters in this new economy.

Signing on the dotted line – Martin McKenzie gives top tips on closing the big deals

Making an impact in a crowded marketplace

Martin McKenzie, founder, Progressive People Network

Friday April 11 15:15 - 16:00 Workshop Room 4

Martin McKenzie, founder, Progressive People Network

Thursday April 10 12:15 - 13:00 Workshop Room 4 Progressive People Network is a world-class training and development programme founded by Martin McKenzie and is regarded as a blueprint for success by international experts, successful business and industry leaders. PPN’s aim is simple: for its members to be seen, to stand out, and to work together in a more effective way, by bringing the right people together and achieving great success in short periods of time. At this workshop, you will learn to understand the key components of decision making processes, as well as the client’s key issues and needs, whilst determining the result of such actions. Martin will also share some of his top tips as to how he has managed to broker deals of up to £8.5bn throughout his illustrious career.

Progressive People Network is a world-class training and development programme founded by Martin McKenzie. It is regarded as a blueprint for success by international experts, successful business and industry leaders. PPN’s aim is simple: for its members to be seen, to stand out and to work together in a more effective way by bringing the right people together and achieving great success in short periods of time. In this workshop, you will discover the strategies required to take yourself and your business to the next level. Martin will reveal how to maximize your unique selling point, as well as how to gain key competitive advantages over those around you, whilst understanding the needs of the market.

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i-r how to become the media’s go-to expert in your field

Breaking Down the Barriers to Growth

Greg Simpson, founder, Press For Attention PR

Duncan Cheatle, founder & CEO, Prelude Group

Thursday April 10 11:15 - 12:00 Workshop Room 4

Thursday April 10 15:15 - 17:15 Workshop Room 1 Friday April 11 15:15 - 17:15 Workshop Room 1

Press For Attention PR strongly believes in expert-led campaigns and as such concentrates solely on B2B PR. Its mission is to make PR affordable and effective for anyone with a good story to tell. Beginning with an introduction to PR and an explanation of why most PR campaigns don’t work, in this workshop Press for Attention PR outlines why expert opinion is a vital resource for the media, how you can position yourself as an expert and leverage the opportunity this brings. If you’re wanting to make the most of the opportunities media relationships can represent, drop on by.

Debt recovery: the elephant in the room or the big bad wolf?

In this workshop delegates will learn how to build a sustainable business, how to reduce pressure on resources, save time and maximise and protect capital value. Duncan and his colleagues share some of the common pain points and barriers to growth that he has seen over the past 10 years with The Supper Club and how to break through them. He is joined on the podium by several entrepreneurs, providing a rare opportunity to hear from those who have been through it all before. Attendees are able to share their challenges and ask questions of the speakers and each other to get the most value from the event.

Generating B2B sales leads using digital and traditional marketing

Clayton M Coke, founder & MD, PRMS

John Paterson, CEO, Really Simple Systems

Friday April 11 15:15 - 16:00 Workshop Room 5

Thursday April 10 12:15 - 13:00 & 15:15 - 16:00 Workshop Room 3 Friday April 11 13:15 - 14:00 Workshop Room 3

Founded in 2002 to provide quality debt recovery, credit control and cash flow consultancy needs to businesses worldwide, PRMS and its partners are dedicated to building and developing sustainable growth models. This workshop will enable you to gain a better understanding of the debt recovery and credit control process within your business, whilst focusing on positive actions to reduce your business debt. It will also allow you to understand why some debts will never be recoverable. Following the workshop will be a Q&A session, welcoming you the opportunity to discuss any current credit control or debt recovery issues pertaining to your business at high level.

There is little more important in a B2B environment than generating leads in the most efficient manner possible. In this workshop, Really Simple Systems gives a comprehensive overview of all the marketing tools that can be used to generate leads, from SEO, database marketing, mass emailing and pay-per-click advertising through to conventional mailshots, PR and advertising. Additionally, it explains how to balance conventional marketing and digital marketing and the key to combining all your tools into a single effective system. All in all, this will be an invaluable session to help high-growth business owners find the best way to generate leads using their marketing time and budget effectively.

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WORKSHOPS Double your B2B sales leads in 30 days using digital marketing

Maximize your commercial vehicles as part of your communication strategy

John Paterson, founder & CEO, Really Simple Systems

Ashley Martin, comms manager, RGVA

Friday April 11 16:15 - 17:00 Workshop Room 3

Friday April 11 11:15 - 12:00 Workshop Room 3

Really Simple Systems is a small team of entrepreneurs and contractors who have a combined experience of 100 years setting up and growing small businesses. John Paterson, the CEO of Really Simple Systems, founded Really Simple Systems when he grew disenchanted with existing CRM and sales management software. Its 30-day challenge will increase your number of sales, help you implement effective customer management programmes and retain your sales base. Delegates will learn why keeping track of your conversations with customers is key, how CRM helps with this and how being able to embrace change can benefit your business.

The world of vehicle branding is full of opportunities if one knows how to get the best results. RVGA puts the very latest processes, products and innovation at businesses fingertips. It is at the forefront of vehicles communication, working with some of the UK’s biggest retailers. This workshop will cover topics such as the relevance of vehicle communication, audience appreciation, technology and changing habits. The overall aim is to help attendees recognise the importance of their company’s vehicles as a communication asset, have an understanding of the audience their vehicles can reach and see the creative potential as a route to engagement.

How not to be a spammer – using permission to grow your business

Transforming your email marketing in 45 minutes

Matt McNeill, founder & CEO, Sign-Up.to

Matt McNeill, founder & CEO, Sign-Up.to

Friday April 11 12:15 - 13:00 Workshop Room 3

Thursday April 10 13:15 - 14:00 Workshop Room 3

Sign-Up.to has been developing, delivering and supporting software tools for professional marketers for more than ten years. Its Sign-Up.to platform and associated services are used by thousands of companies across the world in various industry sectors, including areas such as hospitality, retail, public sector, media and entertainment. This workshop will help delegates gain an understanding of permission marketing, take away practical skills on implementing a strategy and discover the benefits of permission marketing. It will also focus on issues that professional marketers need to know such as the law and using the permission marketing intelligence in your data to deliver targeted communications. Attendees can hope to understand the benefits and impact of adopting permission marketing.

Sign-Up.to is a multi-channel marketing platform which enables businesses of all sizes to easily and effectively communicate with their customers via email, SMS and social media. It specialises in providing software and services to businesses looking to get a great return on their marketing. In this workshop you will get an expert’s insight into email marketing and receive practical ideas for creating compelling and effective email campaigns. It also covers the permission marketing cycle, collecting, growing and maintaining your subscribers, using social media channels to amplify your message and understanding and applying campaign metrics.

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i-T How to increase sales and obtain funding for your business fast

Integrating the cloud to transform growth

Jonathan Pfahl, managing director, Rockstar Mentoring Group

Thursday April 10 13:15 - 14:00 Workshop Room 5 Delegates will be given a demonstration of Salesforce’s revolutionary platform to learn first-hand how it can transform a business’s sales and service, help connect them with customers and accelerate business end-to-end. It will outline the best tools to drives sales pipeline, manage customer relationships and stay ahead of competitors.

Thursday April 10 11:15 - 12:00 & 14:15 - 15:00 Workshop Room 2 Friday April 11 11:15 - 12:00 & 14:15 - 15:00 Workshop Room 2 Rockstar understands that businesses at different levels require different levels of support. The average Rockstar mentor has built and sold their business for around £18m. In this workshop, learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business. Real entrepreneurs who have all been there and done it share their secrets of success. Delegates can learn about cost effective marketing strategies that drive sales quickly and effective funding. It will get them thinking about what more they can be doing to costeffectively grow and diversify their customer base.

Why outsource your USP? Sarah Metcalfe, customer service manager, SureFlap

Friday April 11 11:15 - 12:00 Workshop Room 5 Since bringing it in-house in 2011, SureFlap’s customer service has been transformed. During this workshop, Sarah will talk about the journey SureFlap has taken since 2011 and how it managed to increase its Net Promoter Score to 97. Attendees will gain a clear understanding of what excellent customer service is and receive invaluable advice as to how customer service can be brought in-house with NewVoiceMedia and SalesForce. A Q&A session follows at the end of the workshop where SalesForce, NewVoiceMedia and Sarah will be on hand to answer any questions you may have.

Darrach Flinter, sales engineer, Salesforce.com Perry Offer, global CEO, Dialogue Communications

Drive marketing excellence with Pardot – learn how to transform customer experience and drive pipeline Will Hale, account executive, small & medium business, Salesforce.com

Friday April 11 14:15 - 15:00 Workshop Room 5 Learn how companies like Pardot are differentiating on customer experience through cutting-edge technology. Discover how Salesforce Marketing Cloud can help you transform the way you do business and connect with other Salesforce customers on winning strategies that drive serious value.

Transform your turnover using alternative finance Toby Lanyon, Co-founder & COO, TradeRiver Finance

Thursday April 10 12:15 - 13:00 Workshop Room 1 Friday April 11 13:15 - 14:00 Workshop Room 1 Most business owners will tell you that keeping things ticking over in the slower months is crucial. And sometimes, they will find themselves in need of a little bit of extra capital just to tide them over. One avenue, which is not often considered, is trade finance; an avenue that is becoming more accessible of late. TradeRiver is an online funding solution that provides trade finance for SMEs, allowing them access to working capital at any point in the supply chain to help support and grow their business. Payments and administration are paperless and transparent via TradeRiver’s secure online platform. In this workshop, Toby Lanyon tells delegates about this new source of finance, how to accelerate and grow their cash and how to access unsecured working capital.

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t-z Seven core tasks of a business leader determined to grow and expand a business

How can you win more business by earning trust in a cynical world?

Adam Harris, director of transition, Transmentum

Thursday April 10 15:15 - 16:00 Workshop Room 5

Graham Rowan, chairman, Who’s Who of Britain’s Business Elite

Friday April 11 12:15 - 13:00 Workshop Room 4 Transmentum helps fast-growing, recently merged and acquired businesses, as well as those facing business critical issues. Helping clients to sustain momentum, profitability and growth during transitional periods, Transmentum also helps facilitate the development, growth and empowerment of ICT and technology businesses. This workshop will teach delegates to understand the critical path essential for business growth and to assess what tasks need to be actioned. You will also learn which of these tasks are the most successful for business growth and consider how the role you and your team will play will enable you to accomplish your business growth.

Who’s Who Of Britain’s Business Elite is the UK’s only membership organisation for seriously successful company directors. Members have to qualify to join, and then they will receive a range of benefits including their own online profile page, facilitated introductions, interviews on Who’s Who TV and access to pre-launch private equity investments. This workshop will provide you with a fresh perspective on becoming the dominant player in your market, whilst discussing the hidden benefits that come from expert positioning and high levels of trust. Increase your status in the market, by learning the specific steps it takes to get there.

The real-world implementation and impact of a cloud-based accounting system

Do you know what your customers say about you online?

Maree Maxfield, trainer, Xero

Thursday April 10 11:15 - 12:00 Workshop Room 3

Rosie Akenhead, manager of local business outreach UK & IRE, Yelp

Thursday April 10 13:15 - 14:00 Workshop Room 4 Nicola Wilson, trainer, Xero

Friday April 11 16:15 - 17:00 Workshop Room 4 Xero provides beautiful, easy-to-use online accounting software for small businesses and their advisers. The company now has over 250,000 customers in more than 100 countries throughout the world. In this workshop you will learn how to build a better business, create professional invoices and get paid online. Maree and Nicola will also tech you how to run your business and access your accounts from anywhere, as well as invite others to view your accounts and provide real-time advice, all within a secure environment. They will finally advise on how to manage your company’s cashflow by scheduling bill payments and budgets, as well as complete financial reporting.

It’s a fact of life nowadays that somebody, somewhere will be talking about your business. That, after all, is the nature of the digital age that we live in. However, whilst a bad review is the last thing any company wants, the way that it is dealt with can be the difference between restoring your reputation or seeing it go up in flames. One of the leading review sites in the UK is Yelp, the website and mobile service that connects people with local businesses. In this workshop, Rosie Akenhead, manager of local business outreach for Yelp gives a masterclass in how to respond to reviews, have a greater understanding of managing your online reputation and discover how consumers spend and search online. One not to miss, that’s for sure.

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Come visit us on stand number 99

Your brand is your most valuable business asset. Talk to us today about how best to protect it. Visit us at the Elite Business Show Stand 185 Nucleus IP Ltd 1 Pemberton Row London EC4A 3BG 0203 102 9000 : info@nucleus-ip.com : www.nucleus-ip.com

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Stay ahead of the competition CRM, Email Marketing & Calling

Visit us on stand 100

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WORKSHOP PROGRAMME Room 1 THURSDAY APRIL 10 11:15 – 12:00 From opportunity to cash – how can business software directly contribute to revenue growth and reduce your risk? Jonathan Pearson, senior product marketing manager, Exact Online UK Recognise the risks, visualise the big picture and know why the right collaborations are important.

13:15 – 14:00 What it means to incorporate a limited company and the responsibilities under the Companies Act 2006 Paul Hughes, event manager, Companies House Learn about one’s legal responsibilities as a company director and how to utilise Companies House for research and business information.

12:15 – 13:00 Transform your turnover using alternative finance Toby Lanyon, co-founder & COO, TradeRiver Finance Learn about a new source of finance, how to accelerate and grow your cash and how to access unsecured working capital.

14:15 – 15:00 From opportunity to cash – how can business software directly contribute to revenue growth and reduce your risk? Jonathan Pearson, senior product marketing manager, Exact Online UK Recognise the risks, visualise the big picture and know why the right collaborations are important.

15:15 – 17:15 Breaking down the barriers to growth Duncan Cheatle, founder & CEO, Prelude Group Build a sustainable business, how to reduce pressure on resources, how to save time and how to maximise and protect capital value.

FRIDAY APRIL 11 11:15 – 12:00 From opportunity to cash – how can business software directly contribute to revenue growth and reduce your risk? Jonathan Pearson, senior product marketing manager, Exact Online UK Recognise the risks, visualise the big picture and know why the right collaborations are important. 13:15 – 14:00 Transform your turnover using alternative finance Toby Lanyon, co-founder & COO, TradeRiver Finance Learn about a new source of finance, how to accelerate/grow your cash and how to access unsecured working capital.

12:15 – 13:00 Value your creations or lose them Christi Mitchell, founder & IP director, Highbury Value your IP and AI, gain an understanding of your deal position, know how to justify your funding needs and how to increase your value.

14:15 – 15:00 From opportunity to cash – how can business software directly contribute to revenue growth and reduce your risk? Jonathan Pearson, senior product marketing manager, Exact Online UK Recognise the risks, visualise the big picture and know why the right collaborations are important.

15:15 – 17:15 Breaking down the barriers to growth Duncan Cheatle, founder & CEO, Prelude Group Build a sustainable business, how to reduce pressure on resources, how to save time and how to maximise and protect capital value.

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WORKSHOP PROGRAMME Room 2 THURSDAY APRIL 10 11:15 – 12:00 How to increase sales and obtain funding for your business fast Jonathan Pfahl, managing director, Rockstar Mentoring Group

12:15 – 13:00 Breaking big – the Business Doctors’ no nonsense guide to breakthrough growth for your business Chris Simpson & Brian Hull, business experts, Business Doctors

Learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business.

Plan for business growth this year using this simple ten-step plan that shows you how to maximise your business capabilities.

13:15 – 14:00 Better bang for your business travel buck – how to get the best deals in the air and on the ground Aisha Battersby, UK head of client relationships, Corporate Traveller

14:15 – 15:00 How to increase sales and obtain funding for your business fast Jonathan Pfahl, managing director, Rockstar Mentoring Group

Learn how to plan, prepare for and undertake successful negotiations with travel suppliers, whether it’s air, hotel or car.

Learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business.

15:15 – 16:00 Breaking big - the Business Doctors’ no nonsense guide to breakthrough growth for your business Chris Simpson, Tim Hammett & Martin Vessey, business experts, Business Doctors Plan for business growth this year using this simple ten-step plan that shows you how to maximise your business capabilities.

FRIDAY APRIL 11 11:15 – 12:00 How to increase sales and obtain funding for your business fast Jonathan Pfahl, managing director, Rockstar Mentoring Group

12:15 – 13:00 Invest in the care sector – why is the care sector such an exciting business opportunity? Claire Collins, franchise recruitment manager, Caremark

Learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business.

Gain insight into investing in a franchise in the care sector, learn how care franchising operates and discover the financial rewards.

13:15 – 14:00 Breaking big - the Business Doctors’ no nonsense guide to breakthrough growth for your business Martin Vessey & David Norris, business experts, Business Doctors

14:15 – 15:00 How to increase sales and obtain funding for your business fast Jonathan Pfahl, managing director, Rockstar Mentoring Group

Plan for business growth this year using this simple ten-step plan that shows you how to maximise your business capabilities.

Learn about funding and marketing strategies for all business levels and find out how you can leverage the support of a mentor to help grow your business. 16:15 – 17:00 Breaking big - the Business Doctors’ no nonsense guide to breakthrough growth for your business Tim Hammett, David Norris & Brian Hull, business experts, Business Doctors Plan for business growth this year using this simple ten-step plan that shows you how to maximise your business capabilities.

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WORKSHOP PROGRAMME Room 3 THURSDAY APRIL 10 11:15 – 12:00 Do you know what your customers say about you online? Rosie Akenhead, manager of local business outreach UK & IRE, Yelp Learn how to respond to reviews, have a greater understanding of managing your online reputation and discover how consumers spend and search online.

13:15 – 14:00 Transforming your email marketing Matt McNeill, founder & CEO, Sign-Up.to An expert’s insight into email marketing and practical ideas for creating compelling and effective email campaigns.

12:15 – 13:00 Generating B2B sales leads using digital and traditional marketing John Paterson, CEO, Really Simple Systems Find the best way to generate leads, learn about new methods of forming them and use your marketing time and budget effectively.

14:15 – 15:00 Raising finance for growth Peter Wright, growth manager of Access to Finance programme, GrowthAccelerator - delivered in London by Grant Thornton LLP By the end of the workshop you will have an understanding of where different types of finance fit into the business cycle, as well as more about sources of finance available for your company.

15:15 - 16:00 Generating B2B sales leads using digital and traditional marketing John Paterson, CEO, Really Simple Systems

16:15 – 17:00 The Fabulous Life Ladder for business – how to make lifechanging shifts to success Julie Walsh, business coach, Business Help For You

Find the best way to generate leads, learn about new methods of forming them and use your marketing time and budget effectively.

Learn how emotions and programming impact success and discover the essential daily activity that improves your business.

FRIDAY APRIL 11 11:15 – 12:00 Maximize your commercial vehicles as part of your communication strategy – technology is changing the way we engage Ashley Martin, comms manager, RGVA

12:15 – 13:00 How not to be a spammer – using permission to grow your business Matt McNeill, founder & CEO, Sign-Up.to

Recognise the creative potential and importance of your company’s vehicles as a communication asset.

Gain an understanding of permission marketing, take away practical skills on implementing a strategy and discover the benefits of permission marketing.

13:15-14:00 Generating B2B sales leads using digital and traditional marketing John Paterson, CEO, Really Simple Systems

14:15 – 15:00 Think IP – Your good name, breakthroughs, off the shelf, artistic or creative Chris Smith, business events manager, Intellectual Property Office

Find the best way to generate leads, learn about new methods of forming them and use your marketing time and budget effectively.

Learn how intellectual property adds value to your business and gives you a competitive advantage.

15:15 - 16:00 Strategic planning for business growth – how to plan sustainable and profitable growth for your business Bruce Johnstone, regional manager, GrowthAccelerator - delivered in London by Grant Thornton LLP

16:15 - 17:00 Double your B2B sales leads in 30 days using digital marketing John Paterson, CEO, Really Simple Systems You will learn how to increase the number of sales leads, implement effective customer management programmes and retain and expand your sales base.

By the end of the workshop you will have learned to prepare to move forward to plan and execute growth in your business and gained an understanding of the key elements of support available via GrowthAccelerator.

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WORKSHOP PROGRAMME Room 4 THURSDAY 10TH APRIL 11:15 – 12:00 How to become the media’s go-to expert in your field Greg Simpson, founder, Press For Attention PR Discover what the media needs and when, understand why the media needs expert opinion and learn how to position yourself as one of them and leverage the opportunity.

13:15 – 14:00 The real-world implementation and impact of a cloud-based accounting system Maree Maxfield, trainer, Xero In this workshop you will learn how to run your business and access your accounts from anywhere, as well as to invite others to view your accounts and provide real-time advice all within a secure environment. 15:15 - 16:00 Grant funding – what should you apply to? Carolina Fernandes, innovation & funding manager, Enterprise Europe Network London Discover the different business grant funding programmes that are currently open in the UK and EU and find out where to find them, how to apply and when to apply.

12:15 – 13:00 Signing on the dotted line: Martin McKenzie gives top tips on closing the big deals Martin McKenzie, founder, Progressive People Network Understand a little more about the people and clients you are working with on a day-to-day basis to enable you to communicate with them in the best possible way.

14:15 – 15:00 New pension laws – nightmares or sweet dreams? Mark Scane & Rani Sur, business development manager & head of e-products, eAsE Learn about the new pension law, how it affects you as an employer and how to effectively plan the auto enrolment of your staff into your workplace pension scheme. 16:15 – 17:00 Small Business Funding – New Approach & New Delivery Bruce Williams, UK director of sales & marketing, The Interface Financial Group David Banfield, president, The Interface Financial Group Understand how to recognise dormant capital in your business, mobilise that capital and benefit from growth.

FRIDAY 11TH APRIL 11:15 – 12:00 The Credit Services Association and its members – what we can do for SMEs’ cashflow Denise Crossley, board director, Credit Services Association Gain an insight into how your business can become more efficient in recouping late or unpaid invoices and learn the best practice from Credit Services Association members.

12:15 – 13:00 Seven core tasks of a business leader determined to grow and expand a business Adam Harris, director of transition, Transmentum By the end of this workshop you will have gained an understanding of what it takes to become a successful leader and take away your own action plan to grow your business.

14:15 – 15:00 New pension laws – nightmares or sweet dreams? Mark Scane & Rani Sur, business development manager & head of e-products, eAsE Learn about the new pension law, how it affects you as an employer and how to effectively plan the auto enrolment of your staff into your workplace pension scheme. 15:15 - 16:00 Making an impact in a crowded marketplace Martin McKenzie, founder, Progressive People Network In this workshop, you will learn the importance of knowing how to set yourself up in the best possible way so that you can achieve your goals every time.

16:15 – 17:00 The real-world implementation and impact of a cloud-based accounting system Nicola Wilson, trainer, Xero In this workshop you will learn how to run your business and access your accounts from anywhere, as well as to invite others to view your accounts and provide real-time advice all within a secure environment.

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Full colour (CMYK)

Two colour

Why else would 1000s of employees be auto enrolling with eAsE this year? We handle your employee communications We ensure you comply with the regulations We can integrate with payroll and HR processes We assess your workforce for eligibility including opt-ins/outs We are ideal for employers using Nest and other major providers To find out how we can help you through your Auto Enrolment, please call Giuliano Zanchi on 020 7648 9990 or email GiulianoZanchi@itmlimited.com.

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WORKSHOP PROGRAMME Room 5 THURSDAY APRIL 10 11.15 – 12:00 Standing on the shoulders of business giants – lessons from the old economy Martin Thomas, marketing specialist, Institute of Directors

12:15 – 13:00 Virgin Pioneers

Learn about the principles and practices of good business and leadership and recognise core strategic and operational skills required by the new generation of business leaders. 13:15 – 14:00 Integrating the cloud to transform growth

Darrach Flinter, sales engineer, Salesforce.com Perry Offer, global CEO, Dialogue Communications Delegates will given a demonstration of Salesforce’s revolutionary platform to learn first-hand how it can transform business’s sales and service, help connect them with customers and accelerate business end-to-end. It will outline the best tools to drive sales pipeline, manage customer relationships and stay ahead of competitors.

14:15 – 15:00 Influence – increase your personal influence & accelerate your networking Warren Cass, founder & CEO, Business Scene Develop a strategy for growing your influence, improve your networking skills and discover the best way to use them to inspire new partnerships.

15:15 - 16:00 How can you win more business by earning trust in a cynical world? Graham Rowan, chairman, Who’s Who of Britain’s Business Elite Advice and examples of steps one can take to enhance their positioning to dominate the market and maximise the trust in, and credibility of their business.

FRIDAY APRIL 11 11:15 – 12:00 Why outsource your USP? Sarah Metcalfe, customer service manager, SureFlap Build on your understanding of what excellent customer service is and how customer service can be brought in-house by way of NewVoiceMedia and SalesForce.

12:15 – 13:00 Recruitment trends in the growing digital economy, and how to get the most out of it Ben Barney, managing director, Krooter Learn how to hire in the digital economy and use the best technology to attract the best candidates, as well as understanding the options open to hirers in this new economy.

13:15-14:00 How to attract great employees and get the best from them Richard Cummings, director of HR, HR Insight Understand the value of finding the right people and engaging employees to build your business, whilst discovering how to build upon engagement with the use of practical tools and easy ideas.

14:15 – 15:00 Drive marketing excellence with Pardot – learn how to transform customer experience and drive pipeline Will Hale, account executive, small & medium business, Salesforce.com Learn how companies like Pardot are differentiating on customer experience through cutting-edge technology. Discover how Salesforce Marketing Cloud can help you transform the way you do business and connect with other Salesforce customers on winning strategies that drive serious value.

15:15 - 16:00 Debt recovery – the elephant in the room or the big bad wolf? Clayton M. Coke, founder & MD, PRMS PRMS will help guests understand how debt recovery & credit control can grow their business with practical advice on the positive actions one can take to reduce debt in business.

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Problem.

Solution.

Do you sit at a desk for lengthy periods of time? Do you place importance on health and fitness? Do you want to increase your energy and productivity levels? Do you want to significantly increase your daily calorific burn rate? Do you want to improve your posture and help avoid painful back problems? Do you want to “WORK OUT AT WORK” every day and feel great?

If it’s a YES come and see us at Stand 28 today!

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Shoreditch High Street (5 mins walk)

BRICK LANE

C MER CO M

QUAKER ST

T IAL S

NORTON FOLG ATE

Old Street

(15 mins walk)

WE ARE HERE LAMB ST

HANBURY ST

HANBURY ST BRICK LANE

Spitalfields Market

FOURNIER ST

BRUSHFIELD ST

ORN

MER

ST

COM

E ST

T

EX S

ST

DLES

CIAL

MID

E

Liverpool Street

OSB

FASHION ST BISHOPSGAT

HOW TO FIND US

OLD

U TAG MON

(10 mins walk)

Aldgate East (10 mins walk)

OAD

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Travel by Rail, Overground and Underground The venue is easily reached by rail, Overground and Underground, with the closest stations being: Aldgate East Underground Station (5 minute walk) on the District and Hammersmith & City Line Aldgate Underground Station (5 minute walk) on the Metropolitan Line and Circle Line Shoreditch High Street (6 minute walk) on the Overground

Travel by Bus Travelling by bus? There is a regular service which stops by the venue, this includes: West End – 8, 55, & 242 East London – 8, 26, 48, 55, 57, 242 & 388

South London – 35, 47, 48, 78, & 149 The City – 26, 55, 242, 243 & 388

*Car parking is available on a first-come-firstserve basis so don’t arrive too late!

For 24 hour London travel information you can call +44 (0)20 7222 1234 or visit www. tfl.gov.uk.

The Old Truman Brewery is right on the edge of the Congestion Charge Zone so be sure to plan your route carefully! More information about the Congestion Charge Zone can be seen here. Additional car parking is also available at the Great Eastern Street NCP Car Park (125 spaces, £6.10 per 2 hours) which is just a 10 minute walk to the venue!

Travel by road If you’re travelling by road and using a SatNav, the venue postcode is E1 6QL. There are a number of car parks located at the Old Truman Brewery – these include: Brick Lane Car Park – 80 car capacity* (£8.00 per day) Hanbury Street Car Park – 80 car capacity* (£12.00 per day) White’s Row – 434 car capacity* (£2.00 per hour) Fairchild Place, Plough Yard (£5 for 4 hours, £10 for 12 hours)

Additional travel advice If you would like to talk to someone from the Elite Business Event team regarding travel advice please don’t hesitate to call us on +44 (0)208 214 1068 or email us.

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ABOUT SHOREDITCH

Picking a location for an event is rarely a forgone conclusion but there are few places in London more appropriate for a high-growth business event than Shoreditch

A

cting as the spiritual centre for Britain’s recent tech revival, Old Street’s Silicon Roundabout has brought some of the biggest brands in the world to the heart of the East End, drawing in high-profile names like Facebook, Google, Intel and Cisco. This coupled with a thriving entrepreneurial culture makes Shoreditch a great place to imbibe a bit of Britain’s startup spirit. Shoreditch wasn’t always trendy. Up until the turn of the millennium, it was a fairly working class district of the capital and was not part of inner London, as it is now. Instead, it was an extramural suburb of the City of London. Whilst the precise meaning of the name is unknown, Shoreditch does have a Saxon origin and it’s thought by some to have come from ‘Sewerditch’, a stream which ran east of St Leonard’s to near Holywell Lane. According to other legend, the district was first known as ‘Shore’s Ditch’, after Jane Shore, the mistress of Edward VI, who is thought to have died or been buried in a ditch in the area. A little known fact about Shoreditch is that it was home to London’s first two theatres. The first playhouse, known simply as ‘The Theatre’, was completed in 1576 to

accommodate the needs of James Burbage, the head of the Earl of Leicester’s company of players. Burbage had been seeking a permanent home for players to perform in as the Lord Mayor had banned plays within the walls of the City. It was demolished in 1598 to make way for the Curtain Theatre. And despite the popularity of the Globe at the time, a certain William Shakespeare lived in nearby Bishopsgate with the first of his plays being performed in Shoreditch. Dickens also frequented the streets from time-to-time, with south Shoreditch the abode for arguably his most famous character, Oliver Twist. Business has nevertheless always been at the heart of Shoreditch since the medieval times, with bricklaying, tanning and tailoring being the order of the day back then. Slowly but surely wealth started to weave its way from the city into the district, brought about mainly by an ever-growing population. Rich foreigners and company chiefs started setting up shop on the fertile ground between Old Street and Shoreditch High Street, although most businesses at that point were supplying the city with essential services such as saddling and iron-mongering. By the late 19th century, clothing, printing and furniture were the

main trades in Shoreditch, with cheap labour allowing business owners to counter the worse effects of the industrial revolution. Pubs started to spring up too – certainly a sign of things to come. From Shoreditch’s working class roots has grown a community that is now the domain of the young and hip. Whether you’re after quirky craft beer, sizzling street food, modern art or a designer beanie, Shoreditch is now laced with a creative streak that has made it a must-visit for those after something a little bit new and exciting. And this creativity – along with a healthy dose of innovation – is what is driving the booming tech scene today. The looming skyscrapers of the City are quite a fitting backdrop for this melting pot of entrepreneurialism. Many ambitious graduates are passing up a corporate career for a taste of the start-up action that is happening on the doorstep of the financial behemoths. Nowhere is the ambition of London to become a major player on the global stage felt more than on Silicon Roundabout. That’s why it’s the perfect location for a business event that has ambition written all over it.

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EB Event Guide April 2014  

EB Event Guide April 2014  

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