Cosmetic News UK April 2011

silver sponsor

cosmetic news expo 2011 sponsored by: Platinum sponsors

the uk’s only free of charge medical aesthetics trade MAGAZINE

www.cosmeticnewsuk.com APRIL 2011

POSTPROCEDURE AFTERCARE Reducing post-operative pain and swelling with a novel cold therapy device

SHOW TIME

Your ultimate guide to the Cosmetic News Expo 2011

Botox Babylon ®

A decade in the life of an aesthetic PR

ALSO IN THIS ISSUE TIGHTENING UP

Skin tightening treatments

GROUP WORK

The IHAS Governance Group

NEW HA ON THE BLOCK The Emervel® range of dermal fillers

register online now for free trade entry to the uk’s only free of charge medical aesthetics trade show. www.cosmeticnewsuk.com

THE VOICE OF YOUR INDUSTRY

Introducing Ultherapy...

Ultra Response. Ultra Lift. Ultra Sound.

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for Non-Invasive Lift

FDA-Cleared

for Facial Aesthetic Improvement A whole new category of treatment, offering a non-invasive option for treating lax skin.

New Application

of Trusted

Ultrasound Technology Micro-focused ultrasound that allows practitioners to SEE layers of dermal and fibro-muscular tissue and then TREAT targeted layers with unprecedented precision – all without disrupting intervening tissue.

Consistent Clinical Efficacy Predictable, reliable outcomes through proper patient selection and optimized treatment parameters

see us at stand 53

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UK Sales Director Phillip Andrews 07825 442 968 p.andrews@ulthera.com Ulthera.com

EDITOR’S LETTER Welcome to the April issue of Cosmetic News.

I was honored last month to be invited to be the media representative on the IHAS’ new Governance Group to oversee the Treatments You Can Trust Register of Cosmetic Injectable Providers. As you know, the scheme was set up last year to ensure patient safety and drive up standards in the field of injectable cosmetic treatments. The aim of the Governance Group is to establish the independence of the register, ensure it has a clear focus on patient safety, and monitor complaints made by patients about a provider on the register, and I am very excited to be a part of this. See page 12 for our report on the launch and more on what the group will be doing.

Another thing I am very excited to be a part of is the Cosmetic News Expo 2011, and with just over a month to go until the event takes place, I hope you have registered for the exhibition and booked your place on the workshops and conference programme. We have a fantastic line up of speakers and educational seminars this year as well as the most comprehensive range of exhibitors that you will find at any event in the UK. Places for the conference and workshops are booking up fast, with more than 500 people already registered, so if you haven’t registered yet take a look at our show preview on pages 14-23 as well as at our eight-page insert dedicated to the educational programme, to find out what is going on.

You can register for tickets for the exhibition at www.comseticnewsuk.com but will need to call our booking hotline on 01268 754 897 to reserve your spot on any of the specific workshops to make sure that you don’t miss out!

I hope you enjoy reading our latest offering and look forward to seeing you at the Cosmetic News Expo at the Business Design Centre in Islington, London next month.

Vicky

RESTYLANE SKINBOOSTERS ®

call the booking hotline on 01268 754 897 to book your place for the conference and workshop sessions.

see us at stand 43

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“It may sound like magic, but we call it science” Restylane Vital and Restylane Vital Light Now available with Lidocaine For more information contact your territory manager, call 020 7976 3290 or visit www.q-medpractitioner.com/uk Q-Med (UK) Ltd, 6th Floor, 10 Dean Farrar Street, London SW1H 0DX

Editor’s choice

CONTENTS 4

EDITOR’S CHOICE

6

INDUSTRY NEWS

Vicky Eldridge tries out the newly launched SkinCeuticals Sheer Mineral UV Defense SPF 50

We round up the latest industry news

12 NEWS SPECIAL

We report on the launch of the IHAS Treatments You Can Trust Governance Group

14 COSMETIC NEWS EXPO 2011 PREVIEW

Everything you need to know about who will be exhibiting, how to register and how to get there

26 PEOPLE IN PROFILE

We meet the Q-Med Faculty and find out why the group has been set up

30 DERMAL FILLLERS

Find out about the latest hyaluronic acid filler to emerge onto the market – Emervel®

32 SPECIAL FEATURE – POST PROCEDURE AFTERCARE

Lorna Jackson on reducing post-operative pain and swelling with a novel cold therapy device

36 SKIN TIGHTENING

We take a look at skin tightening treatments for the face and body

38 TREATMENT SPOTLIGHT

The Nouveau A-Lift microcurrent facial treatment

40 PRODUCT FOCUS The Cell Fusion C range

42 PRODUCT NEWS

We round up the latest product news

Skinceuticals Sheer Mineral UV Defense SPF 50 As someone with very fair skin that burns easily, I always wear a high factor SPF so I was excited to find out that SkinCeuticals was launching a new SPF 50 with mineral rather than chemical filters – SkinCeuticals Sheer Mineral UV Defense SPF 50.

Up to 90% of visible changes commonly attributed to ageing are caused by sun exposure.

Traditionally mineral-based, sunscreens have been found to be aesthetically unappealing. These sunscreens are often sticky, heavy, and become pasty with higher SPF protection.

SkinCeuticals Sheer Mineral UV Defense SPF 50 is the first daily-use high broad-spectrum UV protection product on the market that is parabenfree, with 100% mineral UV filters, that overcomes these challenges by offering breakthrough formulation technology without compromising safety and protection.

The product delivers the highest and safest protection in a weightlessly fluid texture so that the skin is left feeling bare and soothed, making it a desirable product to wear day after day. It also features a unique ‘shake then apply’ action to ensure even distribution of active ingredients and maximum protection efficacy.

Unlike chemical filters, which can absorb into the skin, mineral filters protect by staying on top of the skin to absorb and reflect the sun’s rays. These filters, known for their high safety profile, are suitable for even very sensitive and intolerant skin.

This is especially important as some people, and especially those with post-procedure compromised skin, can experience irritation or allergic reactions to certain chemical sun filters.

Working in the industry I know how important it is to wear sunscreen every day but, with the summer fast approaching, I will be being even more vigilant, and this exciting new product is a welcome addition to my daily regime.

Cover image courtesy of Dr Stefanie Williams Skin Art www.innerportraits.com

44 VIEW ON

Legal expert David Regan gives his view on the implications for employers of the abolition of the default retirement age

47 BEST PRACTICE

Tingy Simoes on how to get the most from your PR

51 BUSINESS FOCUS

Zoe Davitt on copy writing for web and print marketing

54 TRAINING SPOTLIGHT GCG Healthcare’s laser training

56 DATES FOR THE DIARY

Training course, conference and meeting dates

58 DIRECTORY

Our guide to the manufacturers, suppliers and business services featured in this month’s issue

Charlotte Body Publisher 01268 754 897 charlotte@creativemedialtd.co.uk Vicky Eldridge Editor 01268 754 897 M: 07940 083 677 vicky@creativemedialtd.co.uk Emilia Cops Associate Publisher 01268 754 897 emilia@creativemedialtd.co.uk Peter Johnson, Art Director 01268 754 897 peter.johnson@creativemedialtd.co.uk Loraine Winter Designer 01268 754 897 design@creativemedialtd.co.uk Hollie-Jane Dunwell Account Manager 01268 754 897 hollie.jane@creativemedialtd.co.uk Shauna Peters Production Assistant 01268 754 897 shauna.peters@creativemedialtd.co.uk

DISCLAIMER The editor and the publishers do not necessarily agree with the views expressed by contributors and advertisers nor do they accept responsibility for any errors in the transmission of the subject matter in this publication. In all matters the editor’s decision is final.

Your partner in injectable facial aesthetics

s e e u s at s ta n d 7 3

New Bocouture® BoCoUTUre is indicated for the temporary improvement in the appearance of moderate to severe vertical lines between the eyebrows seen at frown (glabellar frown lines) in adults below 65 years when the severity of these lines has an important psychological impact for the patient.

Bocouture® 50 Abbreviated Prescribing Information Please refer to the Summary of Product Characteristics (SmPC) before prescribing. Presentation 50 LD50 units of Botulinum toxin type A (150 kD), free from complexing proteins as a powder for solution for injection.

Indications Temporary improvement in the appearance of moderate to severe vertical lines between the eyebrows seen at frown (glabellar frown lines) in adults under 65 years of age when the severity of these lines has an important psychological impact for the patient. Dosage and administration Unit doses recommended for BoCoUTUre are not interchangeable with those for other preparations of Botulinum toxin. reconstitution with 0.9% sodium chloride unpreserved for intramuscular injection (50 units/1.25 ml). Standard dosing is 20 units; 0.1 ml (4 units) injected into each of the 5 injection sites: 2 injections in each corrugator muscle and 1x procerus muscle.

May be increased to up to 30 units. Use a thin sterile needle (e.g. 30 gauge). Intervals between treatments at least 3 months. Not recommended for use in patients over 65 years or under 18 years of age. Use immediately after reconstitution. Superior and medial alignment of the needle should be maintained during the injection. Injections near the levator palpebrae superioris and into the cranial portion of the orbicularis oculi should be avoided. Injections into the corrugator muscle should be done in the medial portion of the muscle, and in the central portion of the muscle belly. contraindications Hypersensitivity to Botulinum neurotoxin type A or to any of the excipients. Generalised disorders of muscle activity (e.g. myasthenia gravis, Lambert-eaton syndrome). Presence of infection or inflammation at the proposed injection site. Special warnings and precautions BoCoUTUre should only be used for one patient for one session. Should not be injected into a blood vessel. Patients may experience exaggerated muscle weakness. Not recommended for patients with a history of dysphagia and aspiration. Seek immediate medical care if swallowing, speech or respiratory disorders arise. Adrenaline and other medical aids for treating anaphylaxis should be available. Caution if bleeding disorders of any type occur. Caution in patients receiving anticoagulant therapy or taking other substances in anticoagulant doses.

Caution in patients suffering from amyotrophic lateral sclerosis or other diseases which result in peripheral neuromuscular dysfunction. Caution in targeted muscles which display pronounced weakness or atrophy. Too frequent or too high dosing of Botulinum toxin type A may increase the risk of antibodies forming. Should not be used during pregnancy unless clearly necessary. Use during lactation cannot be recommended. Has a minor or moderate influence on the ability to drive and use machines. Interactions No interaction studies have been performed. Theoretically Botulinum neurotoxin may be potentiated by aminoglycoside antibiotics or other medicinal products that interfere with neuromuscular transmission e.g. tubocurarine-type muscle relaxants.

Concomitant use with aminoglycosides or spectinomycin requires special care. Peripheral muscle relaxants should be used with caution. 4-aminoquinolines may reduce the effect. undesirable effects Usually, undesirable effects are observed within the first week after treatment and are temporary in nature. Localised muscle weakness, blepharoptosis, localised pain, tenderness,

Botulinum toxin type A free from complexing proteins

itching, swelling and/or haematoma can occur in conjunction with the injection. Temporary vasovagal reactions associated with pre-injection anxiety, such as syncope, circulatory problems, nausea or tinnitus, may occur. Frequency defined as follows: very common (≥ 1/10); common (≥ 1/100, < 1/10); uncommon (≥ 1/1000, < 1/100); rare (≥ 1/10,000, < 1/1000); very rare (< 1/10,000).

Infections and infestations; Uncommon: bronchitis, nasopharyngitis, influenza infection.

Psychiatric disorders; Uncommon: depression, insomnia Nervous system disorders; Common: headache. Uncommon: facial paresis (brow ptosis), vasovagal syncope, paraesthesia, dizziness. eye disorders; Uncommon: eyelid oedema, eyelid ptosis, blurred vision, eye disorder, blepharitis, eye pain. ear and Labyrinth disorders; Uncommon: tinnitus. Gastrointestinal disorders; Uncommon: nausea, dry mouth. Skin and subcutaneous tissue disorders; Uncommon: pruritus, skin nodule, photosensitivity, dry skin. Musculoskeletal and connective tissue disorders; Common: muscle disorders (elevation of eyebrow), sensation of heaviness; Uncommon: muscle twitching, muscle cramps. General disorders and administration site conditions Uncommon: injection site reactions (bruising, pruritis), tenderness, Influenza like illness, fatigue (tiredness).

General; In rare cases, localised allergic reactions; such as swelling, oedema, erythema, pruritus or rash, have been reported after treating vertical lines between the eyebrows (glabellar frown lines) and other indications. overdose Increased doses of Botulinum neurotoxin type A may result in pronounced neuromuscular paralysis distant from the injection site. Symptoms of overdose are not immediately apparent post-injection and may include general weakness, ptosis, diplopia, speech difficulties, paralysis of the respiratory muscles and swallowing difficulties which may result in an aspiration pneumonia. BoCoUTUre may only be used by physicians with suitable qualifications and proven experience in the application of Botulinum toxin. Prescriber should consult the SmPC for full information regarding side effects. Legal category: PoM. Basic NHS Price 50 U/vial £72.00 Product Licence Number: PL 29978/0002 Marketing Authorisation Holder: Merz Pharmaceuticals GmbH, eckenheimer Landstraße 100, 60318 Frankfurt/Main, Germany. Date of revision of text: June 2010. Full prescribing information and further information is available from Merz Pharma UK Ltd., 260 Centennial Park, elstree Hill South, elstree, Hertfordshire WD6 3Sr. Tel: +44 (0) 333 200 4143 Adverse events should be reported. reporting forms and information can be found at www.yellowcard.gov.uk. Adverse events should also be reported to Merz Pharma uK Ltd at the address above or by email to medical.information@merz.com or on +44 (0) 333 200 4143.

1039/BoC/DeC/2010/JH. Date of preparation: Dec 2010.

BoCoUTUre® is a registered trademark of Merz Pharma GmbH & Co, KGaA.

News In Brief

Industry News | Round Up

Last chance to Book your stand for the Cosmetic News Expo 2011 On Friday May 6 and Saturday May 7, the Business Design Centre in Islington, London, will play host to the UK’s largest free of charge medical aesthetics trade show and educational meeting.

Bringing together the biggest names in the industry under one roof, the Cosmetic News Expo is an event not to be missed. As an exhibitor the Expo will give you the perfect opportunity to promote your products and services to hundreds of cosmetic doctors, dentists, nurses, dermatologists and plastic surgeons face to face, as well as catching up with existing customers.

Stands are selling out fast, with more than 80 exhibitors booked already and only 12 booths still available, so if you are an astute business that is looking to either expand its ranges or broaden its customer appeal with new brands, you can’t miss the Cosmetic News Expo 2011. Our stand spaces are competitively priced and offer outstanding value, which ensures you not only control your costs but also achieve an even higher return on your investment. We have been putting all of our marketing efforts and expertise into ensuring once again this is a must-attend event.

To request more information on one of the remaining stands at the Cosmetic News Expo 2011 contact Hollie Dunwell on 01268 754 897 or email: hollie.jane@creativemedialtd.co.uk

PARTY TIME!

Next month will see the second annual Cosmetic News Expo take place at the Business Design Centre in Islington. Following the first day of the event (Friday May 6) we will be hosting an exclusive party at a secret location in London. The party is open to all exhibitors and speakers, but we are also extending the invitation to a few lucky readers. If you are visiting the show and would like to come along and network with some of the leading names in the industry then RSVP to Shauna Peters on shauna@creativemedialtd.co.uk to reserve your place on a first come, first served basis. The party will be from 7pm until late and will include a champagne reception and a show girl production. To register for tickets to the show visit www.cosmeticnewsuk.com.

ARC and BACN launch ‘nurse bank’ Due to increasing demand from self-employed aesthetic nurses requiring sessional/ad hoc work, and employers needing short-term staff cover, ARC Aesthetic Professionals, in conjunction with the British Association of Cosmetic Nurses, has launched a nurse bank service for the cosmetic medicine sector. To increase market

Dr Ravi Jain named as VASER satellite trainer

awareness of this new service, ARC has also recruited Lesley McCarthy as a new consultant. ARC Aesthetic Professionals have an existing database of experienced Independent Nurse Practitioners, many of whom have

VASER Hi-Def Liposculpture training is now being offered by Dr Ravi

prescribing privileges, available to work all over the UK

Jain at the Riverbanks Clinic. Dr Alfredo Hoyos of The Dynamx

at short notice on a daily rate. If you are a clinic owner or

International Center for Artistic Body Sculpting (IC:ABS) announced

associated aesthetic business in need of last minute cover

the opening of the satellite office at Riverbanks Clinic in Harpenden

for your nurse injector/prescriber then ARC is able to help.

last month.

Clinicians are also available on longer-term or contract

Dr Alfredo Hoyos is the inventor and pioneer of the VASER High Definition

Dr Alfredo Hoyos (right) presents the Dynamx certificate to Dr Ravi Jain

assignments, or a permanent part-time basis. Please call John or Lesley on 01273 666 862 or visit www.

Liposculpture technique. His headquarters is located in Bogotá, though he and his staff frequently travel the

aestheticprofessionals.co.uk

globe teaching his revolutionary techniques. Dr Jain is the only doctor in the UK to have reached excellence world to be invited to join the Dynamx international faculty. He will act as head instructor at the Riverbanks

PATENT issued for CELLENRICHED FAT GRAFTING

teaching facility and will be teaching Basic and Advanced VASER courses, while the Hi-Def course will be offered

The US Patent and Trademark Office issued a new

in all three of Dr Hoyos’ VASER training courses: Basic, Advanced, and Hi-Def. He is also the first doctor in the

exclusively by Dr Hoyos at the Bogotá clinic, as well as in his travels to Europe, Asia, and all around South America.

“We’ve been looking to expand for awhile now”, says Dynamx VP Asti Alexandria. “Since Dynamx opened officially in August 2010 we’ve been on the edge of our seats, just looking for the perfect opportunity. Dr Jain’s Riverbanks Clinic was transformed from a local pub into a peaceful day spa. It now has the most serene environment, the most attentive staff and welcoming attitude, not to mention the superb pre- and post-op care.

It’s no wonder they have won so many awards.”

patent to Cytori Therapeutics covering the process of combining adipose-derived stem and regenerative cells (ADRCs) and an additive with an autologous fat graft. The patent pertains to all grafts that contain an additive and have been enriched with ADRCs, processed either by an enzyme or through mechanical force and concentrated by means of density, filtration or centrifugation. Additives may include materials that enhance the delivery, efficacy, tolerability, or function of the fat grafts.

Chromogenex wins Medilink UK Tradeand Investment ‘Export Achievement’ Award 2011 Chromogenex has won the Medilink UK Trade and

Cosmetic Science has highlighted possible alternatives

The win comes off the back of two other accolades at the

to tyrosinase for skin lightening. Many skin lightening

MediWales Innovation awards. The first was the Industry

ingredients available today concentrate on the tyrosinase

Export award for the highest growth in exports of all

pathway, one of the major enzymes involved in the

medical companies in Wales, and the second for Industry

production of melanin, however scientists have now

Growth, for top overall sales growth of medical companies

outlined other mechanisms of decreasing melanin

in Wales last year.

synthesis, which they claim will deserve attention in the

on year, the highest level of export growth of medical companies in Wales. With the support of International Business Wales it attended major trade shows and trade missions worldwide and now export in over 28 countries.

A spokesman for Chromogenex said, “We’d like to thank the delightful staff at Mediwales and Medilink for a great event as well as all the sponsors. Chromogenex Technologies Ltd would also like to thank all staff members for their commitment and hard work in making this possible and a special thanks to ourdistribution partners

6

cosmeticnewsuk.com

A recent review published in the International Journal of

Investment ‘Export Achievement’ Award 2011.

The company has achieved a 149% increase in its exports year

around the world.”

Tyrosinase alternatives highlighted by journal

future, including the regulation of beta2-adrenoreceptors.

According to the review, human epidermal melanocytes express beta2-andrenergic receptors and their activation have been shown to increase melanin synthesis. In addition, UV-induced melanogenesis was also found to be blocked by beta2-andregenic antagonists.

Results Results Results you can rely on BLUE you can rely on Results BLUE you can rely on BLUE Results you can rely on BLUE BLUE you can rely on BLU Results you can rely on BLUE s e e u s at

s ta n d 5 8

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Industry News | Round Up

Initial results of Pivotal US Study show efficacy of Aquamid®

SCPS invites new members

Initial results from a pivotal US study on Aquamid® have proved positive. The randomised, double-

The Society of Cosmetic Physicians

masked, multi-center, two-arm clinical trial was performed at 13 investigational centers around the US

and Surgeons is inviting aesthetic

and consisting of 316 subjects. Its objectives were to provide clinical evidence regarding the safety and

practitioners to join its ranks. The

efficacy of Aquamid® through a follow-up period of 12 months, with an extension of the Aquamid® arm

group was set up in May 2010 to

to 24 months follow-up.

allow cosmetic doctors, surgeons and dermatologists to share their

The study demonstrated that Aquamid® has an excellent safety profile through 12 months after treatment,

knowledge and bridge the gap

which is similar to Restylane®, and showed no safety concerns to 24 Months follow-up. No cases of allergy,

between the specialities.

granulomas or hypersensitivity were reported during the pivotal or extended follow-up phase of the clinical trial.

Adverse events related to the treatment were mainly bruising and edema for both Aquamid® and Restylane®

The aim of the association is to improve

treatment groups, further showing the equivalent safety profiles.

patient care by continually raising

Although non-inferior over Restylane® in short term (six months post-injection), Aquamid® showed sustained

the standards of practice in cosmetic

efficacy over 12- and 24-month follow up periods. Aesthetic improvement assessments made by masked

medicine. The group recently held its

evaluators, non-masked treatment administrators, and subjects were overwhelmingly positive and preserved

fourth meeting at The Cumberland Hotel

through 24 months.

in London where educational lectures and seminars based on evidence-based science were the key focus. Meetings will

Sterex transgender courses go from strength to strength

be held quarterly at locations across the country with the next one taking place in Manchester.

Full membership is open to registered and licensed medical practitioners who are

Sterex has hosted another successful two-

able satisfy the council that they meet the

day transgender (TG) electrolysis course for

standards required in terms of education,

qualified practitioners. This innovative training

training and professional competence.

course gives an insight into the TG clients ‘life

Other grades of membership are open

journey’ and ensures practitioners become

to healthcare professionals who hold

fully conversant in this specialised subject

independent prescribing status.

both practically and theoretically.

For more details visit www.scps-uk.org

Laurie Cartmell, director of Sterex Electrolysis International Ltd. commented, “When it was suggested to me

by Elaine Stoddart that we should run a transgendered course I embraced the idea. With our wealth of expertise and understanding of the nature and sensitivity of this subject area we were well placed to push the boundaries, welcome the opportunity and pioneer this course. As it happens the transgendered courses have been a resounding success story and truly welcomed by the attendees, the trainers and models alike. Our mission statement ‘to set the standard for others to follow then strive to exceed it’ has yet again played its part in keeping the Sterex passion for excellence at the forefront of its profession.”

The company is now encourageing all electrologists interested in treating these clients to get in touch. “Sterex

iiaa Appoints Trainer and Skin Analyst for the South West

will be more than happy to feature every electrologist happy to treat the TG client on our website for free.

Electrologists happy to treat transgendered clients please answer the call to arms and get in touch now”, said Elaine Stoddart Director of Education and PR for Sterex. “Our aim is to build a nationwide list of practitioners happy to treat this minority group. This is the first ever site which will feature a list such as this and is wholeheartedly welcomed and recommended by TG sites.”

For more information contact the Sterex training department on 021 708 2404 or training@sterex.com to get your free entry.

NEW SHOWROOM FOR AVALON COUCHES

Avalon Couches has recently changed premises to keep pace with expansion. The company’s move has enabled the establishment of a purpose-designed showroom for its range of British-made electric

Aileen Wallace has been appointed

treatment couches so that potential customers can enjoy a full demonstration of all capabilities and

by the International Institute for

accessories.

Designed to appeal to aesthetic clinics, medi spas, the medical sector and complementary therapists, Avalon’s couches offer smooth, silent operation,

Aileen will be teaching regular courses for the Institute’s recommended brands,

back rests, mid-sections and foot-sections. A wide

Environ, jane iredale and Advanced

selection of cushion fabrics can be also be customised

Nutrition Programme. She will also visit

to match existing furnishings if desired. The two main

businesses in the area to help them

ranges – Multiflex and Multistyle – each offer a choice

to retail more products and courses

of two, three or five cushions and are suitable for

of treatments, following skin analysis

year guarantee and are delivered from stock fully assembled, ready to ‘plug and go’.

cosmeticnewsuk.com

analyst for the South West region.

combining easy height adjustment with fully adjustable

all treatments. All Avalon couches carry a full three

8

Anti-Ageing (iiaa) as trainer and skin

consultations using sophisticated Visia equipment.

CRO S S -L I NK E D H YALURON IC AC ID + LIDOCAINE

A new generation of dermal fillers Emervel® is a new scientifically-advanced range of cross-linked hyaluronic acid fillers.

Formulated using Optimal Balance TechnologyTM, Emervel® delivers instant and optimal results for you and your patients.

For more information visit www.emervel.co.uk

see us at stand 68 Emervel® is a medical device. Injectable solution for aesthetic use.

Emervel® is a trademark owned by Galderma S.A. Emervel® CE 0459.

Copyright © 2011 Galderma (UK) Ltd. EME/007/1210 Date of preparation: January 2011

Skin Peeling can be

Easy

with Easy Phytic PEEl® & Easy (tca) PEEl® Skin PeelS from Skin Tech®

Crystal Clear Next Day Deliveries Boosted by APC Overnight Crystal Clear International is benefiting from special next day ‘Handled with Care’ deliveries provided by APC Overnight. Crystal Clear manager Julie Smith says that the ability to guarantee next day delivery for tens of thousands of high value parcels to customers is important to the business and has helped it grow its leading position in the beauty industry.

“By working with the local APC Overnight depot – APC Swift Despatch – we are able to provide rapid fulfillment of orders to salons and online customers throughout the UK. In addition, we are confident that our beauty treatment equipment will arrive in perfect condition and working order at our customers’ premises. Some of the machines can cost up to £10,000, while beauty products are worth as much as £110. We can’t afford to make mistakes and the APC service is an important link in our supply chain. We have worked with the local depot for more than 15 years and are very happy with the service we and our customers receive,” she says.

• EffEctivE • AffordAblE • ProfitAblE

Vince Friery, manageing director of APC Swift Despatch with Mark Caldwell, despatch dept. co-ordinator of Crystal Clear

bACD takes stance against CITA The British Association of Cosmetic Doctors has spoken out against the CITA (Cosmetic Treatments and Injectables Association), a new association that has been formed to challenge the Independent Healthcare Advisory Services (IHAS) and its Treatments You Can Trust Register which excludes practitioners who are not doctors, dentists or registered nurses from its government backed quality assurance accreditation scheme for cosmetic injectable providers.

visit: www.euromedicalsystems.co.uk

or telephone 0845 130 4949 for details of our cost effective training courses

Skin Peeling just got eASY

Although the debate about who should be administering cosmetic injectables has been rageing for some time, it has now entered an entirely different level with some beauty therapists trying to validate their claims to the use of a prescription medicine (botulinum toxin) and dermal fillers for cosmetic rejuvenation. Mike Comins, president of the BACD says, “The BACD has always viewed injectables as medical cosmetic treatments with recognised medical complications. Although injectable serious complications are uncommon they can occur. We therefore urge anyone thinking of having these treatments to ask about potential risks and whether the practitioner has the medical expertise and qualifications to manage these risks.

Dr Samantha Gammell, president elect of the BACD adds, “None of the major suppliers and manufacturers of cosmetic injectables support the use of their products by non-medically qualified practitioners so why are beauty therapists so adamant that they should be able to use them? Botulinum toxin is a prescription only medication and fillers are medical devices, therefore as their name suggests they are fundamentally medical procedures requiring a detailed knowledge of anatomy, physiology, pharmacology and dermatology together with specialist training in each procedure. A one day training course does not provide non-medically qualified ‘therapists’ with the depth of knowledge

T: 01949 838 111 F: 01949 838 844

info@euromedicalsystems.co.uk Connaught House, Moorbridge Road, Bingham, Notts. NG13 8GG

required for these types of treatments nor the understanding or skills to deal with the complications that can occasionally arise from them. It may be cosmetic but it is still medicine.”

Results You Can RelY on BEST EUROPEAN LASER DISTRIBUTOR

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InnovatIve technology Safe, effective treatments with the industry’s most dynamic product portfolio, distinguished by expandable modular platforms that adapt to your changing needs and future breakthroughs.

see us at sta nd 58

Before

Before

After

Mini 360 Protocol for the face and neck Photos courtesy: James Chan, MD

After

Before

AFT 570 SR

Photos courtesy: Fernando Stengel, MD

After

Pixel Laser

Photos courtesy: Amber Brown, MD

Multiple technologies can be combined during a single session or repeated frequently and spread out over 60 days.

• When performed in a single treatment session, the Mini Laser360TM program consists of AFT for pigment and vascularity, ST for skin tightening, and Pixel for fractionated skin resurfacing.

• The Traditional Laser360 treatment consists of 4-6 treatment sessions, layering multiple technologies (AFT, ST and Pixel), spaced about 10-15 days apart over a 60-day period.

Pixel ST

Before

AFT

After

Before

AFT 420 Acne

Photos courtesy: Elizabeth VanderVeer, MD

Before AFT 540 VP

After

Photos courtesy: Elizabeth VanderVeer, MD

After

Pixel Laser

Photos courtesy: Bhupendra Patel, MD

Before

After

Tattoo Removal - Photos Courtesy: Fernando

Urdiales, Instituto Médico Miramar, Málaga , Spain

ContaCt us on: tel: 0845 1707788, info@a-b-c-uk.com, www.abclasers.co.uk

Before

After

Traditional Laser360

Photos courtesy: Rick Jackson, MD

WINNER - UK BEST LASER SUPPLIER 2008-2009 As voted by clinics

News Special | IHAS Governance Group Andy Randall, sk:n Edwina Rawson, AvMA Dr Andrew Vallance Owen, Chairman of the IHAS Cosmetic Surgery Agenda and Group Medical Director, Bupa Dr Hilary Jones said, “As medical professionals we need to take collective responsibility and provide consumers with the tools to make an educated decision about how to choose a safe provider.

Anything we can do to make it easier for consumers to find an appropriate provider in a safe environment is a major step forward for the industry.”

Dr Andrew Vallance Owen added, “The launch

We report on the launch of the IHAS Treatments You Can Trust Governance Group

Group work The Independent Healthcare Advisory Services (IHAS) has launched a 16-people-strong Governance Group to oversee the running of its government-backed Register of Injectable Cosmetic Providers – Treatments You Can Trust – which was established last year to ensure patient safety and drive up standards in the field of injectable cosmetic treatments.

of this industry-led group is another important milestone that will secure the future success of Treatments You Can Trust. The members, who are key figures within their fields, are dedicated to providing good governance and taking patient safety seriously and are prepared to commit their time and energy to secure it. This has been a groundbreaking project and already we have received interest in advising how this model of self-regulation could be introduced on a European level.”

Mr Nigel Mercer said, “This model of best practice needs to be incorporated in the European Standards, which are now being developed. This scheme shows the excellent practice that is already in action in the UK, on which Europe can build.”

The Governance Group will be chaired by Baroness

The Governance Group priorities will be:

Sally Taber, who is responsible for the management

industry, political and consumer voices, including

Cosmetic News editor Vicky Eldridge. The group

• To use information-sharing protocols with the

“Treatments You Can Trust is a long term project

met for the first of four sessions to oversee the

professional regulators to report bad practice

and needs the commitment of the whole sector

management of Treatments You Can Trust, which

• To address issues of remote prescribing with

to protect patients and drive improvement in

stands as a quality assurance mark for consumers,

the Nursing Midwifery Council and General

standards. The time committed by the Governance

last month. The Governance Group will establish the

Medical Council

Group is greatly appreciated to ensure that this

independence of the register, ensure it has a clear

• To review the cosmetic injectable sector’s

Register succeeds in its goal. There is no doubt that

focus on patient safety and monitor complaints

advertising protocols and to tackle the

the industry has responded very positively to taking

made by patients about a provider on the Register.

problems of unethical advertising

responsibility and action. However, since launching

• To start the process of awarding the Quality

the scheme we have confirmed our initial fears that

“Patient safety has to be our number one priority”,

Assurance Mark for Treatments You Can Trust to

some very poor levels of standards are currently in

Baroness Ritchie said, “We are confident of the strength

training providers

operation. Forged prescriptions, remote prescribing

Ritchie of Brompton, and members will include

of the scheme as we continue to see a steady growth

of the Standards and Training Principles, said,

and treatments being administered in an unsafe

in registered members who reach the high standards

Dr Stephen Bassett, Medical Director, Aesthetic

environment such as a garden shed are issues we

and training principles required to drive forward our

Training Academy

aim to address with the regulators.”

patient priority. The last government made the decision

Christine Braithwaite, Director of Standards,

that self-regulation was the only way forward for the

Council for Healthcare Regulatory Excellence

The launch of Treatments You Can Trust came after

tightening up of the provision of cosmetic injectables,

Jacqueline Cuming, The Harley Medical Group

six years of discussion between industry and health

providing seed funding to launch Treatments You

Vicky Eldridge, Editor, Cosmetic News [media

officials about how patient protection could be

Can Trust – a register of approved cosmetic injectable

representative]

improved in the booming market of injectable

providers, which launched in 2010. The question that

Dr Brian Franks, Dental representative and Clinical

cosmetic treatments.

needs to be asked is does the current government

Director, Cosmetics for Bupa Health and Wellbeing UK

concur that this is the best way to ensure patient safety

Jeni Hough, Ramsay Health Care

Since the launch in September 2010, consumers

in this fast growing sector and what is the Government

Chris Horsey, Department of Health

can choose from 205 clinical sites across the UK, with

now planning to do in 2011 to urge consumers to use

Dr Hilary Jones, TV personality and consumer

a further 113 currently working towards registration.

the register?”

representative

Consumers across the UK from Birmingham to

Janet Kettles, Allergan

Bristol and London to Leeds can use the register

Members of the group include:

Dr Rab Mittal, Spire Healthcare

as an invaluable resource when searching for a

Dawn Attewell, Royal College of Nursing and British

Mr Nigel Mercer, Consultant Plastic Surgeon

trustworthy local provider.

Association of Cosmetic Nurses

Dr Toni Phillips, Renew Medica

12

cosmeticnewsuk.com

A SIGN THAT YOU’RE IN GOOD HANDS HOW TO APPLY

The web-based applications are being managed by CHKS, the UK’s leading independent provider of healthcare intelligence and quality improvement services.

E. ihascosmetics@chks.co.uk

|

Want to ensure your patients are seeing the right practioner? Join Treatments you can Trust.

The time has come for those injectable cosmetic providers who believe in the highest quality treatments to stand up and be counted. For too long, unqualified practitioners with little regard for best practice have compromised the industry’s image and put patients at risk. Now there is an opportunity to restore consumer confidence in the industry. Registration for this Government-backed register is now open.

Once accepted, providers will be listed on the register’s public website - www.treatmentsyoucantrust.co.uk Watch out for the mark; your patient is!

As soon as you see the IHAS Quality Mark - usually displayed as a window sticker or certificate - or have checked that a provider is on the IHAS register, your patient can be confident that they’re in the best of hands. It’s the sign of treatments you can trust.

The mark tells you that the provider is on the IHAS Register of Injectable Cosmetic Providers and has the necessary qualifications to provide these treatments. He or she will be a qualified doctor, dentist or registered nurse and will also have undertaken additional training to conform to the regulatory scheme. Not only that but all registered premises are also subject to random visits by appropriately qualified inspectors, at just 24 hours notice, to ensure that standards are maintained.

To find out more on how to register, providers can visit www.treatmentsyoucantrust.co.uk or email the CHKS at Ihascosmetics@CHKS.co.uk

W. treatmentsyoucantrust.co.uk

Cosmetic News Expo 2011 | Show Preview cosmetic news expo 2011 sponsored by: Platinum sponsors

silver sponsor hospitality sponsor

The second annual Cosmetic News Expo will take place in London next month. Over the next few pages we tell you everything you need to know about the UK’s only free of charge trade show and educational meeting for the aesthetics industry

N

ext month Body Media will be welcoming hundreds of practitioners

industry. Our inaugural event, which took place in April 2010, was a huge

from up and down the country through the doors of the Cosmetic

success and we are now the looking forward to the 2011 Expo.

News Expo. Taking place at the Business Design Centre in

Islington, London on May 6 and 7 the Cosmetic News Expo gives aesthetic

The Exhibition

professionals the chance to gain CPD accredited education and find out

Bringing together the industry’s key manufactures and suppliers, the

about the latest technologies and products on the market at the same

Cosmetic News Expo is a must visit for those new to the industry who are

time as networking and exchanging information with their peers. And the

trying to source suppliers and busy practitioners who want to be able

best thing about the Cosmetic News Expo? It is free to attend!

to see all their reps under one roof. Sponsored by SkinCeuticals and Galderma (Platinum sponsors) and Merz Aesthetics (Silver Sponsor), the

Launched in April 2010, the Cosmetic News Expo is the UK’s ONLY free of

event will showcase the latest products and treatments on the market. Visit

charge trade show and educational meeting for the medical aesthetics

www.cosmeticnewsuk.com to register for your free tickets.

e x h i b i to r s i n c l u d e ABC Lasers Acumag Adoderm AesthetiCare Aesthetic Training Academy Allergan Arc Recruitment Avalon Couches Beauty Intellect Services Blue Horizons Candela/Syneron Carboxytherapy/Laromed Carleton Medical Chromogenex Circadia Clarisonic Consulting Room Cosmedico Medical

Cosmetology Cosmetronic Global Ltd Cross Medical/TavTech Cutera Cynosure Daylong/Credenhill Dermapure Dr Bob Khanna Training Institute E-Clinic Ellipse Elixir Ellman International Ltd Enhance Software ltd Face Ltd FaceTec First Response Supplies Galderma (Platinum Sponsor)

Hamilton Fraser Cosmetic Insurance Hampson and Partners HealthXchange Ice Mask Image Skincare (SkinGeeks) Koreesa Lash Perfect Lifestyle Aesthetics Lynton MACOM Compression Garments Mayfair Medical Group Meder Beauty Science Med-fx Merz Aesthetics (Silver Sponsor) My Face My Body Nordson Micromedics

Paramount Website Design Pierre Fabre Laboratories Q-Med Rejuvenated (Diamond Touch) Rioblush Rosmetics Sanofi Aventis Sigmacon Aesthetics Sigvaris Silderm Ltd SkinBrands SkinCeuticals (Platinum Sponsor) Sound Surgical/VASER Ulthera Ysonut Laboratories Zanco Models

REASONS TO VISIT THE COSMETIC NEWS EXPO:

The conference and workshops

•

Highlights of the programme include a Facial Aesthetics Masterclass with renowned Italian aesthetic

• • • • • • • 14

CATCH UP WITH ALL YOUR SUPPLIERS UNDER ONE ROOF GAIN CPD ACCREDITED EDUCATION FOR FREE NETWORK WITH OTHER AESTHETIC PRACTITIONERS ATTEND FREE EXHIBITOR AND BUSINESS WORKSHOPS RECHARGE YOUR ENTHUSIASM INCREASE YOUR CLINIC’S OFFERINGS TAKE ADVANTAGE OF DEALS SEE NEW PRODUCTS FIRST cosmeticnewsuk.com

Education is one of the key focuses of the Cosmetic News Expo and, as such, a conference and workshop programme will once again be taking place throughout the two-day event. plastic surgeon Professor Giuseppe Sito, a lecture and live demonstration on a Full Facial Approach to Aesthetics by Dr Beatriz Molina, a presentation and live demonstration on botulinum toxin by Dr Bob Khanna, a talk on cosmeceuticals by Dr Michael Prager and a lecture on high definition VASER techniques by Dr Ravi Jain. Other speakers will include Professor Syed Haq, Mr Dalvi Humzah, Mr Paul Banwell, Dr Ayham Al-Ayoubi, Dr Toni Phillips, Dr Robin Stones, Elliot Isaacs, Ita Murphy, Tarryn Van Toppel, Mr Chris Inglefield, James Lamper and Dr Stephen Basset. As well as this a series of exhibitor workshops, live demos and business seminars will be running on the exhibition floor. These will include The Business of Aesthetics with seminars exploring how to run a successful and profitable medical aesthetics practice and workshops by our Platinum Sponsors Galderma and SkinCeuticals and Silver Sponsor Merz Aesthetics. Although the event is free, delegates are advised to register in advance for the conference to reserve their place on the educational programme.

Places for these sessions are booking up fast with more than 500 people already registered. Spaces are limited in the workshops rooms and in the conference auditorium so the only way to make sure you don’t miss out is to register in advance. Call 01268 754 897 to book you place now! For more details on the conference and workshop programme see our insert in this month’s issue or visit www.cosmeticnewsuk.com.

call the booking hotline on 01268 754 897 to book your place for the conference and workshop sessions.

see us at stand 41

Cosmetic News Expo 2011 | Show Preview

exhibitor profiles

Hospitality and entertainment Networking is a big part of any exhibition and what better way to catch up you’re your fellow delegates and our exhibitors than over a glass of champagne.

Nordson Micromedics champagne reception Friday May 6, 6pm Nordson Micromedics cordially invites the delegates of Cosmetic News 2011 to a champagne reception celebrating the launch of our new Assisted Injection System. The reception begins at Stand 88 at 5pm on Friday May 6, and will be followed by an evening celebration containing many surprises! Please join us at Stand 88 to meet the Nordson Micromedics team and obtain complimentary admission to our Saturday training workshop, where you will be able to try our new system firsthand and experience its advantages over manual injection methods for yourself. The workshop will run all day and provide you with the opportunity to meet users, experiment with the system and learn about new techniques. We encourage you to come to the reception early to schedule your personal Training Workshop appointment and reserve your spot!

Cosmetic News Exhibitors Party, Sponsored by Nordson Micromedics Friday May 6, 7pm Following the first day of the event (Friday May 6) we will be hosting an exclusive party at a secret location in London. The party is open to all exhibitors and speakers but we are also extending the invitation to a few lucky readers. If you are visiting the show and would like to come along and network with some of the leading names in the industry then RSVP to Shauna Peters on shauna@creativemedialtd.co.uk to reserve your place on a first come first served basis. The party will be from 7pm until late and will include a champagne reception and a show girl production.

How to get there Situated in Islington, one of London’s most vibrant areas, the BDC is located within two miles of both the City and the West End, and is ideally situated for both transport and local entertainment. Within walking distance of Angel tube station and only minutes from Kings Cross and Euston, we are serviced by numerous bus routes and are conveniently located outside the congestion charge zone. The venue benefits from on-site car parking, an adjacent Hilton Hotel, and has full access for those with disabilities.

Islington offers something for everyone and rivals the West End for entertainment, shopping, food and drink. There are over 500 bars, restaurants and cafes in the area, as well as local theatres and many places of interest.

ABC Lasers – Stand 58 ABC lasers is the UK and Ireland’s sole distributors for Alma Lasers. ABC Lasers have been at the forefront of innovative laser and light-based medical technology for more than 15 years. The company’s technical expertise and in-depth understanding of practitioners’ needs led to the development of its flagship multi-technology/multi-application Harmony platform, as well as the Soprano painless laser hair removal system and the Accent radio-frequency system. The company also distributes Accent Ultra, the world’s first and only selective resonance ultrasound lipolysis and radio-frequency combination device for the treatment of aesthetic/medical skin conditions such as adiposis, cellulite, skin laxity and for body contouring.

ADODERM – Stand 9 ADODERM GmbH is the distributor of the VARIODERM product line (Meso-Lift, Fineline, Lips and Medium, Basic, Plus, Subdermal), a new generation of cross-linked hyaluronic acid fillers offering a wide-range of wrinkle filling and volume solutions. The company also extended the line in July 2010 to include Variofill® Body Contour, a cross-linked hyaluronic acid filler designed for various indications for increasing volume and contours of the body. Variofill® Body Contour sets a new standard in the market of soft-tissue augmentation and body contouring by offering a biocompatible, efficient and long-lasting solution.

AesthetiCare® – Stand 56 At AesthetiCare® we provide a range of clinically effective anti-ageing and appearance enhancing devices and skincare products. The Heliocare® range provides advanced clinically-researched UV and photoimmunoprotection, essential for anti-ageing and post-medical aesthetic procedure protection. Endocare® provides advanced clinically-researched daily dermo-cosmetic skin regeneration for ageing, damaged and recovering skin in elegant daily use formulations and presentations. Genuine Dermaroller™ Therapy provides natural skin regeneration and repair for acne scars, lines and wrinkles, aged and sun damaged skin and stretch marks. The Genuine Dermaroller™, the highest quality micro-medical skin-needling medical device, used by trained and skilled medical practitioners delivers optimum clinical results with minimal post-procedure down-time and safety concerns.

Aesthetic Training Academy – Stand 7 Aesthetic Training Academy offers the highest standard of training in cosmetic injectables and chemical peels to all medical professionals. We work only with small groups (maximum six to eight) to ensure you get the best one on one training available. Courses available include: Botox® and Dermal Filler Combined Basic; Botox® and Dermal Filler Combined Advanced; Chemical Peels and Advanced Skincare; Dermal Filler and Chemical Peels for Nurses; Business and Marketing for Clinicians Come and talk to us on stand 7 and receive a £100 voucher off any of our courses booked on the day. A full list of course dates will be available so why not book on the day and receive £100 off.

Allergan – Stand 30 Allergan is a multi-specialty healthcare company dedicated to uncovering the best of science and developing meaningful treatments to help people reach their life’s potential. Our portfolio includes pharmaceuticals, biologics and medical devices. From our beginnings as an eye care company to our focus today on several medical specialties, including ophthalmology, neurosciences, medical aesthetics, breast aesthetics and obesity intervention.

ARC Recruitment – Stand 5 Luton

Stanstead

Arc Recruitment is a UK wide recruitment consultancy specialising in the introduction of industry professionals within the growing field of aesthetic medicine. ARC is able to assist market leading cosmetic surgery groups, and aesthetic medicine providers in finding new members to join their network of teams, both at corporate and clinical level. Through its experience the company is also able to offer advice and support for new businesses seeking the right people to contribute towards future growth.

Avalon Couches – Stand 75 Choose Avalon for electric therapy couches. Ideal for aesthetic clinics, medi-spas and complementary therapy. Our electric treatment tables are manufactured in the UK for the utmost in quality and reliability.

All our multi-purpose fully electric treatment tables tables carry a comprehensive three year guarantee.

We offer a wide range of operating heights from 18”- 39” with two, three and five section tables available. Our tables are suitable for intensive daily use and offer smooth silent operation.

No Left Turn

bluehorizons

Jury’s Inn Heathrow

Blue Horizons – Stand 85

Marketing is everything! Do you think that marketing is all about your brand identity? Or is it about your printed literature? Or perhaps it’s about having a great website? In short, marketing is everything you do to place your product or service in the minds of potential and existing clients. Communication is key! So, do you want to know what you should be doing? Do you want to know how to do it? Do you want to know what actually works? Then join our marketing workshop at Cosmetic Expo from 10am-10.40am on Friday May 6. We look forward to helping your business achieve its goals.

Candela / Syneron – Stand 39

call the booking hotline on 01268 754 897 to book your place for the conference and workshop sessions.

16

cosmeticnewsuk.com

For many years Candela/Syneron has led the way in developing innovative new technologies for light-based aesthetic therapies. Physicians and personal care professionals have looked to us for solutions they need to succeed. Candela/Syneron have delivered, with ground-breaking advances that have helped shape the industry as we know it. Don’t just take our word for this success, we have hundreds of peer review studies to endorse our claims. Today, we offer the most comprehensive and technologically sophisticated aesthetic devices in the industry, the most recent additions including Vbeam, GentleLASE, CORE, Ematrix and Velashape ll. We are continually building upon our reputation as the most trusted partner of successful aesthetic practices. Delivering innovation, expertise and excellent technical and clinical support, to an installed base of more than 12,000 systems in 70 countries around the world.

Interested in training? call 0800 085 2046

Redefine over time Sculptra速 has been successfully redefining the way your patients look for quite some time.

Sculptra速 replenishes lost collagen for a more natural-looking, gradual effect that can last up to 25 months. Popular with patients, this aesthetic result has got to be good for your business over time.

In partnership with Succeev速 it can also successfully widen your Medical Aesthetics opportunity.

see us at stand 28

M E D I C A L

A E S T H E T I C S

|

C O N F I D E N C E

T H AT

S H OW S

sanofi-aventis, One Onslow Street, Guildford, Surrey GU1 4YS. Date of preparation: FEBRUARY 2011. GB.POL.11.02.02.

Cosmetic News Expo 2011 | Exhibitor Profiles

Carboxytherapy/Laromed LTD – Stand 62 Intradermal administration of carbon dioxide improves skin laxity by improving dermal collagen. When administered subcutaneously CO2 causes lysis of the fat cells in the subcutaneous adipose tissue. When injected intradermally it immediately diffuses at the cutaneous and microcirculatory levels. At the vascular level it increases vascular tone and produces active vasodilatation at the microcirculatory level, increasing microcirculation, tissue metabolism and oxygenation.

Carboxytherapy is one of the so-called lunch-procedures, as there is no hospitalisation or anesthesia required. To speak to Dr Izamov about introducing Carboxytherapy at your practice please visit Stand 62.

Carleton Medical – Stand 54 Carleton Medical Ltd supply advanced laser platforms, focused ultrasound, radio-frequency, microdermabrasion systems and disposable surgical laser fibres to medical practitioners in both the private and public sector. For over 15 years, Carleton have provided extensive clinical, technical and marketing support, ensuring doctors deliver safe, effective treatments to their patients in both aesthetic and surgical procedures.

Chromogenex Technologies LTD – Stand 95 Since 1985, Chromogenex Technologies Ltd has been at the forefront of laser and light technology for aesthetic applications such as hair removal, skin rejuvenation, acne and vascular lesions.

In 1994, the company developed and patented the worlds first Ruby laser for permanent hair reduction. In 1998, we introduced the patented Nlite laser, the first laser to receive FDA clearance for wrinkle reduction and in 2000 we were the first company to receive FDA Approval for inflammatory acne vulgaris, working with some of the worlds leading dermatologists and clinical researchers.

Our most popular products are i-Lipo, Fusion3DLift, Regenlite and Phaser EPL.

C ross

Cosmedico Medical – Stand 55 Cosmedico Medical has been making light therapy devices since 1975. The SkinPULSE IPL range offers 4th generation technologies. Innovative radio-frequency current to enhance effectiveness in both weak and dark pigmented skin types, whilst offering pain free IPL treatment capabilities. Full multipulse increases effectiveness, the interchangeable wavelength filter system reduces expensive head costs coupled with low capital investment and exclusive financing costs at 4.9% APR. SkinPULSE IPL machines offer six treatment capabilities: hair removal, collagen rejuvenation, wrinkle treatment, vascular therapy, pigmentation and acne treatments.

Cosmetology – Stand 4 Leading UK aesthetic training company Cosmetology the will be on hand to answer any questions that you may have, whether you are thinking of entering the cosmetic industry or to want further your skills to the highest levels. Also in attendance will be manageing director and business consultant, Simon Bell, offering free advice on business marketing, and tips on growing and maintaining a loyal client base, all based on 10 years of industry experience. Cosmetology are also running an amazing competition where one lucky person will have the opportunity to win a full day of one to one training, learning Advanced Facial Aesthetics with renowned aesthetic expert, Dr Lisa Delamaine.

Cosmetology will also be giving away some useful and informative goodie bags.

Cosmetronic Global Limited – Stand 22 Cosmetronic Global Limited provides specific treatment equipment to help practitioner’s focus on satisfying the aesthetic desires and goals of patients. Innovative design and functional versatility combine to offer an unparalleled level of service for both patient and practitioner. Exclusive to the Cosmetic News Expo, all orders placed will be subject to a 15% discount.

Cross Medical Solutions Ltd/ TavTech – Stand 23

Medical Solutions Ltd.

Company

Circadia – Stand 51

C ross Medical Solutions Ltd. TavTech is the world leader in jet technology is the world Jet technology for aesthetic applications providing a unique Our founder, PeterTavTech T Pugliese, MDleader is ainpioneer of for aesthetic applications providing a unique platform for clinical and cosmetic treatments, we aim to devices and methods that are uniquely effective, reliable, and platform cosmetic research,development formulation andthem education in of choice, benefiting profitable, and will make a popular tool bothfor the clinical and cosmetic treatments. In the UK, Cross patient and the treatment professional. In the UK, Cross Medical Solutions Medical Solutions Limited represents TavTech JetPeelTM and the field of skin health. The CircadiaLimited skincare line is thewww.jetpeel.co.uk culmination represents TavTech. of all his hard work and research inTechnology skin and ageing. His passion Jet-M, two leading devices that use the jet technology for Saline is accelerated air to very high velocities.

A patented, is in the research and formulation of products thatusing arepressurized as effective skincare applications. special handpiece-nozzle breaks the accelerated liquid into micro-droplets.

This stream of micro-droplets is used for either medical applications or for as possible with respect to the health of the skin.

This means aesthetics-care applications.

Aesthetics-care stabilising fragile ingredients to make sure theyapplications retain potency from Cutera – Stand 25 JetPeelTM and current Jet-M, TavTech's twonewest leading devices that use the Jet package to penetration and keeping not only on the Cutera develops, manufactures, technology to deliver several skin-care applications. First the Jet itself allows peeling that painlessly cleans and exfoliates the skin. Ample ingredients but being the innovatorfor ofgentle many of them.

Ourthen products marketsofand sells laser and light based medical devices. studies and unique formulations allow for painless penetration substances into the skin. are sold by physicians, and skincare professionals worldwide.

Cutera’s key message is directed to physicians specialising Invisible technology – Visible results info@crossmedical.co.uk in cosmetic procedures with a focus on four categories of aesthetic solutions: hair removal, non-ablative and skin laxity, Clarisonic® – Stand 35 fractional and ablative resurfacing and vascular. Strengths are Clarisonic® is a professionaldefined through safety, clinical excellence, physician/patient calibre brush that uses a gentle sonic micro-massage action to education and customer training in more than 40 countries cleanse deeply. It gently clears pores without harsh abrasion or worldwide. chemicals, cleansing so effectively that skincare products absorb better. Study results of Clarisonic show that six times more make-up is removed than manual cleansing which can bring about the Cynosure – Stand 67 reduced appearance of pores, fine lines and wrinkles, and improved Cynosure UK Ltd offers the full range skin tone. of Cynosure lasers throughout the UK. Our modular lasers are market leading products that offer our customers the ultimate technology for applications such The Consulting Room™ – as hair removal in all skin types, skin rejuvenation, tattoo Stand 83 removal, treatment of pigmented and vascular lesions including The Consulting Room™ is the UK’s largest aesthetic website providing facial and leg veins. The Cynosure product range also includes clear and unbiased information to the public on a wide range of the more invasive treatments such as laser lipolysis, surgical surgical and non-surgical cosmetic treatments. The company also cellulite clearance and fractional rejuvenation. As well as offers professional web design, mystery shopper telephone audits, offering a product range that is second to none, we also realise video marketing and consultancy services to the cosmetic industry. the importance of offering our customers excellent after-sales Consulting Room™ director Ron Myers will be running a workshop service and support. Our professional UK team have a wide on The A-Z of Internet Marketing; What You Need to Know in 2011 on range of experience and expertise and are dedicated to giving Friday May 6 at 11.20am-11.45am. Co-director Martyn Roe will be our customers the very highest quality service in all areas of running a workshop on Why Your Reception Can Make or Break Your our operation.

Business at 12.40pm-1.20pm on Saturday May 7.

Company

TavTech is the world leader in Jet technology for aesthetic applications providing a unique platform for clinical and cosmetic treatments, we aim to development devices and methods that are uniquely effective, reliable, and profitable, and will make them a popular tool of choice, benefiting both the patient and the treatment professional. In the UK, Cross Medical Solutions Limited represents TavTech. www.jetpeel.co.uk Technology

Saline is accelerated using pressurized air to very high velocities. A patented, special handpiece-nozzle breaks the accelerated liquid into micro-droplets.

This stream of micro-droplets is used for either medical applications or for aesthetics-care applications.

Aesthetics-care applications

DAYLONG – Stand 10 Daylong, the UK’s leading internet retailer of fashionable support hosiery, will be exhibiting for the first time at Cosmetic News Expo this year. Come along to the stand and see and feel the beautiful Italian designs from hosiery manufacturer, Solidea® for yourself. Our staff will be on hand to tell you about the fantastic health benefits these tights and stockings can offer you and your patients. Whether it’s relief from tired and aching legs or preventing varicose veins and swollen ankles, Daylong will have a solution to suit your needs. You will also have a chance to learn about how selling these products can add a new and profitable income stream to your business if you are a private clinic. Backed by Credenhill, a manufacturer with over 50 years experience in supplying medical hosiery, Daylong offers you a wealth of knowledge in preventative and medical support hosiery.

Dermapure (DermaQuest™ Skin Therapy) – Stand 57 DermaQuest™ Skin Therapy offers professional skincare products, which have been designed to go beyond relaxation and spa treatments. Derma-Quest™ products move skin quickly toward visible improvement through professional treatments and customised home care solutions. Visit Derma-Quest™ Skin Therapy on stand 57 to discover what the company can do for your business.

Dr Bob Khanna Training Institute – Stand 11 To date thousands of dentists and doctors have been trained by Dr Bob Khanna, on the subject of non-surgical facial rejuvenation. His winning combination of knowledge and skill coupled with his passion and love for teaching makes his courses truly comprehensive, energetic, dynamic and unbeaten. Dr Bob Khanna will be giving a live demonstration and presentation on botulinum toxin at 4.40pm-5.30pm on Friday May 6 in the main auditorium.

e-clinic – Stand 63 e-clinic is one of the most popular and highly regarded clinic management systems in the UK. The latest version of e-clinic, version 11, is a ‘ground up ‘ rewrite which brings even greater benefits with a much improved interface, significant speed increases and a number of new features including iPad and iPhone compatibility with options for web integration and Electronic Data Interchange with insurance companies. e-clinic v11 can now be via run as a ‘cloud-hosted’ application delivered via the internet.

Cloud hosting can significantly reduce costs, especially up front capital expenditure, and provides secure 24/7 global access to your system.

JetPeelTM and Jet-M, TavTech's two leading devices that use the Jet technology to deliver several skin-care applications. First the Jet itself allows for gentle peeling that painlessly cleans and exfoliates the skin. Ample studies and unique formulations then allow for painless penetration of substances into the skin.

Invisible technology – Visible results

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Elixir – Stand 3

info@crossmedical.co.uk

Elixir distributes novel aesthetic solutions ranging from light based technology and skincare, with particular emphasis on hair restoration and copper peptide based skincare. Founded in 2011 Elixir brings together skills gained in over 10 years of experience in distribution of the medical and aesthetic technologies. Elixir, prides itself in customer service and offer its clients novel products covering new and exciting markets.

ELLMAN TM

InternationalTM(UK) Ltd

Ellman International (UK) Ltd/Q-Medical – Stand 52

Ellman International (UK) Ltd will be presenting and demonstrating Ellman Radio Surgery machines for precision cosmetic surgery with excellent patient healing. Q ShieldTM and TOUL Meditech infection control products and the PolytechTM range of breast implants will also be in attendance. Learn how these items allow better care for your patients and help ensure practices comply with the latest CQC regulations. We look forward to welcoming you to the Stand.

TM

ENHANCE SOFTWARE – Stand 73a. Enhance Software are the market leaders in the field of patient communication software. Using High Definition 3D animations the software helps to communicate treatments and procedures to the patient quickly, consistently and in a non-threatening manner. Software for the chairside, the waiting area and for the practice website is available. Enhance software will increase your patients’ acceptance of treatment, speed up communication time and help fulfill your obligations to achieve informed consent.

P Ex R C ten a s m iv p e a ig n

Genuine Dermaroller™ Therapy™ Natural Skin Regeneration & Scar Repair Genuine Dermaroller™ Therapy™ significantly improves the appearance of:

• Acne scars

• Facial and décolleté lines and wrinkles

• Sun damaged skin & pigmentation

• Stretch marks

Genuine Dermaroller™ CE marked sterile single-use medical devices guarantee quality - accept no substitutes

Before and after Genuine Dermaroller™ Therapy™

GENUINE TM

Dermaroller

Acne scars After two Genuine Dermaroller™ procedures

Aged and sun damaged skin/ facial lines & wrinkles Improvement 3 months after one Genuine Dermaroller™ procedure

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0800 0195 322 www.genuinedermaroller.co.uk

The Professional Choice Advanced dermo-cosmetic and dermatological research-based products

www.aestheticare.co.uk

see us at stand 56

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Genuine Dermaroller™ Therapy™ is only available from trained medical practitioners and authorised Dermaroller™ clinics.

Cosmetic News Expo 2011 | Exhibitor Profiles

Face Ltd – Stand 38a With more than 10 years of aesthetic industry experience, FACE Ltd runs the UK’s leading facial aesthetic conference and exhibition (FACE) and publishes Body Language, the UK and Europes leading medical aesthetic and anti-ageing-jounal.

With the BODY conference, FACE Media division and the aesthetic industry Summer Ball, FACE Ltd is able to offer a wide range of services for the aesthetic practitioner.

FACETEC - STAND 92

aimed facial

Highly acclaimed courses for facial aesthetics. training courses provide all levels Our accredited hands on training courses provide all levels of uding Hyperhidrosis), Dermal Fillers, utrition. We show you how to introduce Toxin (including Hyperhidrosis), Dermal Fillers, Medical Botulinum ctice, how to get insurance, where to buy Needling and Nutrition. We show you how to introduce treatments o market your new treatments. into your practice, how to get insurance, where to buy the products DR BRIAN FRANKS ourses? aining where you get to inject the how whole face just one area) and to(not market your new treatments.

es y, product information, various techniques, clinical note graphy, insurance, how to promote these treatments, nks al forms, white papers, aftercare advice ck including manufacturers marketing literature o attend course to help launch your new treatments

First Response Supplies – Stand 8

Founded by Allan Withers, an experienced former paramedic, First Response Supplies is now a premier destination for online

ormation please call 07973 558595 medical supplies. drbrianfranks.com.

Find us at: Servicing the NHS, private clinics and business

and domestic users we are one of the fastest growing medical supply companies in the UK. First Response Supplies’ attention to customer service is second to none – as an established e-commerce supplier we understand how important it is to provide ews Readers:a£100.00 Voucher quick, efficient service and a choice of payment options including to us to receive £100.00 off each course or quote credit account facilities. First Response Supplies understands the V2011 when you apply need for the delicate balancing act between proven, resultsorientated medical products, and cost-effective prices. All of this makes First Response Supplies one of Britain’s most loved and trusted online medical suppliers.

– Dr Franks will be speaking Sunday am,

w, Exhibiting at Stand H22 on the 4th and 5th March po, Business Design Centre, London on 6th and

Galderma (Platinum Sponsor) – Stand 68 Galderma is a global pharmaceutical company specialising in the research, development and marketing of corrective and aesthetic solutions for dermatology patients and is a leading player in the worldwide dermatology market. Created in 1981, Galderma is a joint venture between Néstle and L’Oréal and employs more that 2,400 people. The company has wholly-owned affiliates in 32 countries and a worldwide network of exclusive sales agents. Committed to the future of dermatology Galderma’s ambition is to be recognised as the most competent and successful innovation-based company focused exclusively on meeting the needs of dermatology patients and physicians. Galderma’s growing portfolio includes treatment for major skin conditions – acne, rosacea, psoriasis, non-melanoma skin cancer and photodamage and hyperpigmentation disorders. Its major aesthetic brands include Azzalure® botulinum toxin type A for the treatment of glabellar lines and newly launched hyaluronic acid dermal filler Emervel.

Galderma will be running two hour-long workshops the first on Friday May 6 from 3pm-4pm and the second on Saturday May 7 from 11am-12pm.

Hampson and Partners Design – Stand 73b Hampson and Partners H&P Design help facial aesthetic and skin clinics with design, branding and marketing to grow their clinics and attract customers. We have experience in successfully branding cosmetic clinics and understand the importance of everything visual, designing a brand to reflect the type of clinic you are. We understand the need to differentiate your brand language and interaction in a competitive market, helping you to identify what different new customers look for and expect. Your customers experience a ‘brand journey’ and at each essential stage we have ideas on what you can do to connect with them. H&P Design will be running a workshop at 10.40am -11.20am on Friday May 6.

Hamilton Fraser Cosmetic Insurance is specifically created to protect practitioners in the cosmetic industry.

From botulinum toxin and breast augmentation, to general beauty treatments, we have the right policy for you. Our medical liability insurance policies have been created to protect against allegations of malpractice and negligence in the performance of cosmetic treatments, while our salon and surgery insurance policies have been created to protect your equipment and premises. Whether you run one cosmetic clinic or a chain of clinics, it is important to make sure you have adequate insurance in place should the unexpected happen.With over 15 years of experience providing insurance within the cosmetic industry Hamilton Fraser Cosmetic is your number one choice. Plus, exclusive to the Cosmetic News Expo, we are offering you a 10% introductory discount off your insurance premium! Visit us at stand number 93 for more details. * Terms and conditions apply.

Cannot be used in conjunction with any other offer.

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Lifestyle Aesthetics – Stand 49 Lifestyle Aesthetics (LA) was founded in 2005 by healthcare professionals with many years experience in the medical aesthetic sector.

The senior management team have a wealth of business-to business experience, helping healthcare professionals develop successful private practices. LA signed an exclusive marketing and distribution agreement with Teosyal’s Swiss manufacturers, Teoxane, and has since established the brand as a major player in the UK aesthetic treatment sector. The company also distributes the newly launched Teosyal Cosmeceutcials, LA Science and LA Peel.

Healthxchange – Stand 90 The HealthXchange Pharmacy supplies aesthetic and pharmacy supplies quickly and accurately at market leading prices leaving you free to concentrate on the core aspects of your business. Supplying only reputable brands from leading manufacturers such as Obagi©, Botox®, Vistabel®, Juvederm® Ultra and Macrolane, the Healthxchange has become one of the most trusted and respected suppliers of pharmacy products to medical professionals with an interest in Integrative and aesthetic medicines and treatments.

Ice Mask – Stand 26a Liquid Ice CosMedicals AG of Switzerland produces self cooling treatments for post procedure for plastic surgeons, dermatologists and nurses. At Cosmetic New Expo 2011 Liquid Ice CosMedicals AG will display the new Ice Mask™ protocols, a new way of optimising patients’ downtime with an improved formula for use after all aesthetic facial procedures (surgery, lasers, chemical peels, mesotherapy, fillers and neurtoxins).

Each different procedure has a specific post-care protocol to optimise results and patient satisfaction. By reducing downtime and offering a better service, doctors and nurses easily increase patient loyalty.

Come to our booth at Cosmetic News Expo 2011 and enjoy a complimentary mask for 10 minutes of Switzerland

Image Skincare – Stand 69 This truly professional line delivers unparalleled results in an easy to use, extremely comprehensive color-coded package. The pharmaceutical grade line works at the cellular level to diminish fine lines and wrinkles, fade sun damage, increase hydration and stimulate cellular turn over for more youthful looking skin. Image Skincare also offers a unique line of peeling solutions formulated in a gel base complimented with range of enhancers to make peeling treatments completely customisable. We absolutely do not allow any online retailing of this exclusive brand, ensuring your clients remain your clients. Formulated without the use of parabens, petrochemicals and synthetic fragrances. Image Skincare is simple to use and simple to recommend, the ultimate professional only line that provides an effective solution for every skin type and condition.

Lynton – Stand 66 Lynton is the UK’s leading manufacturer and supplier of aesthetic equipment to the medical, cosmetic, and beauty industries. Lynton has been manufacturing aesthetic systems since 1994 for a wide range of applications including laser and IPL hair removal, skin rejuvenation, tattoo removal, acne and vascular lesion treatments. Other complementary technologies available include Alexandrite and fractional lasers, microdermabrasion systems and radio-frequency cellulite reduction systems. With a fully functioning clinic and training centre of excellence, an impressive product portfolio and superb marketing and after sales support which is second to none in the industry, Lynton has quickly established a fantastic reputation which has enabled them to continue growing in this competitive marketplace and become the UK’s leading supplier. Lynton will be running a workshop at 3.10pm-3.30pm on Saturday May 7.

MACOM – Stand 61 MACOM is the premier UK provider of quality compression garments. MACOM products are ideal post surgery, during pregnancy, post delivery, body shaping and for burn treatments. They provide targeted support, facilitate post operative lymphatic drainage, accelerate the healing process, minimise scarring, and produce the appearance of a slimmer waistline. The garments are all made of breathable, non-allergenic material, they are seamless and complete with adjustable fastenings ensuring optimal comfort.

MAFAIR MEDICAL GROUP – Stand 65 Mafair Medical Group is a European Leader in nanotechnology products including the most advanced medical skincare with the highest concentration of active ingredients without prescription, lasers and medi-rollers for face and body. Cell Fusion-C is a recognised skincare brand among dermatologists, plastic surgeons and skin specialists around the world. We offer the highest quality cosmeceutical products with patented technologies which take care of ageing, pigmentation, inflammation and other skin concerns with home care and professional lines.

Meder Beauty Science – Stand 45 Lash Perfect – Stand 1

Hamilton Fraser Cosmetic Insurance – Stand 93

show offers are available. Lash Perfect will be running a workshop at 2.20pm-2.40pm on Friday May 6.

Throughout the show Lash Perfect will be demonstrating how lash extensions are applied. Our highly experienced technicians can explain the details of the procedure, the different effects that can be created using our full range of lash curvatures, thicknesses and lengths. Isolating each individual natural lash and applying an extension on top, this treatment gives natural lashes fuller and thicker look lasting many weeks. Instantly anti-ageing by opening the eyes, Lash Perfect eyelash extensions are a perfect fit for any cosmetic aesthetician’s range of non-surgical treatments. Lash Perfect also distributes a lash enhancing product, LA Science, a serum which nurtures the natural lashes and keeps the lashes in the dormant stage to ensuring long healthy lashes for longer. This product is perfect for clients who may have lost their natural lashes through stress or chemotherapy. This fantastic product will show results within 2-3 weeks, it can be used on natural lashes as well as alongside Lash Perfect lash extensions. Visit us on stand 1 for information on how your business can introduce this highly profitable service. Special

Meder Beauty Science is an innovative French brand specialising in cosmeceutical non-invasive treatments using the latest advances in the research of biotechnological ingredients. The story of the brand began when its founder Tiina Orasmae-Meder has opened in Switzerland Meder Beauty Science Lab in order to start researching and testing properties of biologically active synthetic peptides, which lead to developing the professional non-invasive treatment targeting mimic wrinkles formerly known as Meder Visage Anti-Rides FX, launched in 2009 after three years of clinical tests and trials. The treatment allows achieving a stable result of facial mimic wrinkles correction comparable to that of botulinum toxin injections but without its side effects and complications. It presents an alternative to invasive methods for people who don’t want to have injections or have contraindications to them. The treatment can also be used between injective treatments to prolong their effect. Meder Beauty Scienece will be running a workshop at 2.00pm-2.20pm on Friday May 6.

see us at stand 95

SiriusDualWave

SiriusQlite Advanced tattoo and pigmentation removal Before

After

Before

After

Cosmetic News Expo 2011 | Exhibitor Profiles Med-fx – Stand 64 At the Cosmetic News Expo 2011 be sure to visit Med-fx at stand number 64. The Med-fx team will be on hand to discuss all your product needs as well as showcase their extensive product range and show only offers and promotions! It really is a must visit if you are looking to save money on your product supplies and consumables. Med-fx is your one stop supplier for all of your aesthetic and skin rejuvenation product needs. Med-fx supplies a wide range of market leading, botulinum type A toxins, dermal fillers, skin peel products, cosmeceuticals, and surgery consumables – and all with free next day delivery.

Merz Aesthetics – Stand 73 Founded in 1908 Merz has more than a century of experience in improving people’s lives and deep roots in dermatology. Merz Aesthetics is breaking new scientific ground and is setting future industry standards. Today in the UK, our broad portfolio of products, including Bocouture® (for prescribing information see inside back cover p59), Radiesse® and Belotero®, are helping people around the world to define their own beauty and to look as vibrant as they feel. Merz will be running two hour-long workshops. The first from 1pm-2pm on Friday May 6 and the second from 1.20pm-2.20pm on Saturday May 7.

MyFaceMyBody - Stand 44 In 2011 MyFaceMyBody kicked off an extensive television, PR and online advertising campaign and started its search for ‘leading cosmetic experts’ around the UK and Ireland. Each successful applicant has already been enjoying the benefits of exclusivity in their area, local and national exposure, quality patient referrals and help with marketing to their existing clients. MyFaceMyBody is currently working closely with over 100 cosmetic experts, industry bodies and major aesthetic brands with some fantastic testimonials. MyFaceMyBody will also be launching some exciting new products at the Cosmetic News Expo with its FREE product shop software that will allow clinics to make money instantly.

Those that register with the shop will also be able to book into one of our free sales workshops that will teach you some of the key secrets to increasing your profits with selling skincare. MyFaceMyBody will be running a workshop at 2.40pm-3pm on Friday May 6.

Nordson-Micromedics – Stand 37

see us at

Nordson Micromedics, an affiliate of Nordson Corporation, is a leading provider of delivery systems for the application of single and dual component biomaterials such as platelet gel, tissue sealants and haemostats. Nordson Corporation, one of the world’s leading producers of precision dispensing equipment, has direct operations and sales support offices in more than 30 countries. At the Cosmetic News Expo Nordson will be launching an exciting new product that replaces the traditional manual injection method; removes thumb fatigue and human variation and gives the clinician precise control when delivering viscous materials. Nordson-Micromedics will be running a workshop at 11.45am-12.30pm on Friday May 6 and hosting a champagne reception on their stand at 5pm on that day too.

Paramount Web Design - Stand 6

stand 85

Based in Caterham, Surrey Paramount Website Design has more than 10 years’ experience in developing a wide range of professional, business websites.

Our team of seven has the expertise, knowledge and resources to understand the needs of your business and will develop a website to meet your goals and exceed your expectations.

Website Development, eCommerce, Domain Management, Hosting, Search Engine Optimisation; are all services we offer to help your website perform at its best.

Pierre Fabre Laboratories – Stand 40 Eau Thermale Avène is a French Dermatological brand from the Pharmaceutical company Pierre Fabre Laboratories. All the skincare products contain clinically proven, anti-irritating and anti-inflammatory Avène thermal water to soothe sensitive, intolerant, allergic or sensitised skin. The range contains regimes to help skin concerns such as acne, rosacea, eczema, ageing skin as well as very high protection sun care products and an antibacterial healing cream.

Recommended by dermatologists worldwide, the extensive range is the perfect compliment for use post surgical and non-surgical skin procedures. Please visit us on stand 40 to discover our hero products: Avène thermal water spray, which is bottled in a sterile unit to preserve its purity and is suitable for use even on open wounds and Tolerance Extreme soothing cream and cleanser, which has a unique delivery system to ensure that no preservative is needed in these 100% sterile formulas.

Q-Med – Stand 43 Q-Med is a medical device company that develops, manufactures and markets high quality products based on the unique patented technology, NASHA™, the production of stabilised non-animal hyaluronic acid, the key component of Restylane®. As the safe choice for natural results, the Restylane® range includes fillers, skinboosters and a skincare range, all designed to achieve the optimal aesthetic result, helping patients and practitioners to reach their full potential. Restylane® is the world’s most documented hyaluronic acid product, and has been on the market for more than 13 years and used in over 11 million treatments worldwide. Specifically designed for smoothing out wrinkles and lines, defining facial contours and improving the quality of the skin, Restylane® results are long-lasting and natural, restoring radiance to the skin. Q-Med’s new concept which will be exhibited at this year’s Cosmetic News Expo focuses on balancing the whole face through soft restoration with the Restylane® range.

Rejuvenated Ltd – Stand 46a Rejuvenated Ltd supply cutting edge technology and products to the medical and beauty industries. At Cosmetic New Expo we shall be featuring the award winning Diamond Touch Microdermabrasion system and two ground-breaking products, Satura

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Rosta Hair Regrowth system and Slim Pam, a revolutionary slimming treatment. Diamond Touch Microdermabrasion is the market leader, built using medical grade components with the most advanced settings for individual client treatments.

Rosmetics Ltd – Stand 91 Rosmetics Ltd is proud to be selling the only injection system (and blunt cannulae) offering significantly less trauma and bruising to the patient for HA fillers, rehydration and facial sculpturing. You can use our own range of products or Restylane®, Belotero® or Teosyal®. You can now concentrate on the artistic side of facial remodeling. Visit us on Stand 91. Rosmetics will also be hosting a workshop at 3.30pm-4.00pm on Saturday May 7.

Sanofi-aventis – Stand 28 Sanofi-aventis, the world’s second largest drug maker, will be exhibiting its medical aesthetics products, Sculptra and Succeev. A sanofi-aventis medical representative will be on hand to discuss training of Sculptra in medical aesthetic clinics. Sculptra is an injectable product with Poly-L-Lactic Acid (PLLA) microparticles as the main ingredient. By replenishing the skin’s natural collagen, it replaces lost volume while reducing lines and wrinkles. Sculptra is the only FDA-approved facial injectable that can claim a lasting effect of up to 25 months. Succeev is a mono-phasic hyaluronic acid based dermal filler. It is used to rejuvenate an ageing face, treating lines and wrinkles.

Succeev replaces the hyaluronic acid, naturally present in the body that is lost through the ageing process, and results can last up to 12 months.

maintain skin health and fight against the major causes of skin ageing.

Dedicated to this purpose, we make one simple promise: to provide advanced skincare products backed by science. To maintain skin health our effective skincare regime contains three fundamental elements of Prevention, Protection and Correction. At SkinCeuticals our product philosophy and educational programs are built around these pillar principals. Our line of advanced skincare products is designed to help prevent future damage, protect healthy skin and correct the appearance of previous damage. At SkinCeuticals, achieving results means more than restoring youthful looking, radiant skin – it also means protecting skin from serious skin conditions. We adopt a multidisciplinary approach to research and development by forming networks with premier scientists from the fields of cellular and molecular biology, chemistry, biophysics, and dermatology. We collaborate with this diverse scientific network to deepen our knowledge of skin and promote skin health – not trends.

MICRODERMABRASION SPECIALISTS

Sound Surgical/VASER – Stand 41 Sound Surgical Technologies LLC (SST) has raised the industry standard for ultrasound liposuction procedures and other innovative techniques. The company’s premier product – the VASER® Lipo System – uses an advanced, patented fat removal technology that has become the trusted method in an industry saturated with fad procedures. Demanded by physicians and patients alike, the results garnered through this innovative and advanced technique are smooth and consistent with fast patient recovery.

DIAMOND PEELING

Ulthera – Stand 53 Sigmacon UK Ltd – Stand 59 With the portfolio of state of the art medical aesthetic devices from market leaders such as LUMENIS™ and Ellman™ for the Pellevé™, Sigmacon Aesthetics are true market leaders in the provision of new modalities in the aesthetics arena. Sigmacon Aesthetics provide safe and clinically effective treatment paradigms based on scientific research which are all FDA approved and can provide a complete solution to the modern medical aesthetic practice. The Sigmacon Aesthetics ethos is based upon providing the best equipment, with the best training and practice support to you both for the new and established practice and working with your practice over the long term building upon mutual expansion, growth and support.

Sigvaris – Stand 60 Since 1924 SIGVARIS® have been manufacturing beautifully elegant medical compression hosiery that has the look, feel and attention to detail only found in the finest luxury hosiery. But don’t be fooled, as in common with all SIGVARIS products, they conform to all the required standards and exert controlled defined compression to restore vitality to affected legs - in keeping with our motto, ‘Life for Legs’. As the global market leader, SIGVARIS® manufactures more than six million pairs of compression stockings each year. 90% of your clients will benefit from wearing SIGVARIS® hosiery and not just those with visible veins. (Bonn vein study 2003) So come and visit us on stand 60 (Just head for the Can Can legs) to find out how we can help you benefit from this untapped revenue stream.

SkinBrands – Stand 41 SkinBrands brings anti-ageing skincare and allied products from around the world to the UK. Products are backed by credible science and are primarily stocked in dermatologist, plastic surgeons and aesthetic clinics in the USA. These skincare lines have evolved as a consequence of skin cancer research and healing of skin after laser-resurfacing and they are designed to prevent further sun damage and repair prematurely photo-aged skin. Brands include SkinMedica, Medik8, Susan Posnick mineral based make-up, RevitaLash™ and HydraFacial™. New products being showcased at Cosmetic Expo include SkinMedica Hydrating Complex, Dermal Repair and Retinol Complex and Medik8 Blue AOX.

SkinCeuticals (Platinum Sponsor) – Stand 29 SkinCeuticals are pioneers in the field of cosmeceuticals and provide complete skincare solutions through dermatologists, cosmetic doctors, plastic surgeons, medi-spas and other skincare professionals, throughout the UK and internationally. Our mission at SkinCeuticals is to

The only ultrasound therapy for facial rejuvenation.

With the advent of the UltheraTM System, physicians now have an entirely new category of cosmetic procedure with which to counter the effects of ageing on the skin - Ultherapy™. The Ulthera System combines ultrasound imageing and focused ultrasound therapy in a single, proprietary ‘see and treat’ device. This affords the practitioner unprecedented control - and outcomes - when depositing fractional ultrasound energy into soft tissue to create thermal coagulation.

FULL TRAINING

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Zanco Models – Stand 36 Zanco Models is an newly established UK company bringing a different dimension to the world of medical training aids. The company’s highly realistic models are produced using the same methods and high quality materials as used in prosthetic make-up for the film industry giving them added realism in look and feel. Zanco are also experts in one off prototype models, products, and small production runs. All models can be tailored to requirements.

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• CATCH UP WITH ALL YOUR SUPPLIERS UNDER ONE ROOF • NETWORK WITH OTHER AESTHETIC PRACTITIONERS • RECHARGE YOUR ENTHUSIASM • INCREASE YOUR CLINIC’S OFFERINGS • TAKE ADVANTAGE OF DEALS • SEE NEW PRODUCTS FIRST • GAIN CPD ACCREDITED EDUCATION FOR FREE • ATTEND FREE EXHIBITOR AND BUSINESS WORKSHOPS

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CosmetiC News expo 2011the next step in the evolutioN of your aesthetics practice

exhibitors will incluDe: bluehorizons

C ross

Medical Solutions Ltd.

Company

ELLMAN TM

InternationalTM(UK) Ltd TM

C ross

Medical Solutions Ltd.

Company

TavTech is the world leader in Jet technology for aesthetic applications TavTech is the world leader in Jet technology for aesthetic applications providing a unique providing a unique platform for clinical and cosmetic treatments, weplatform aim fortoclinical and cosmetic treatments, we aim to development devices and methods that are uniquely effective, reliable, and profitable,reliable, and will make them a popular tool of choice, benefiting both the development devices and methods that are uniquely effective, and Highly acclaimed patient and the treatment professional. In the UK, Cross Medical Solutions Limited represents TavTech. profitable, and will make them a popular tool of choice, benefiting both thewww.jetpeel.co.uk courses for facial Technology Solutions patient and the treatment professional. In the UK, Cross Medical Saline is accelerated using pressurized air to very high velocities. A patented, aesthetics Limited represents TavTech. www.jetpeel.co.uk special handpiece-nozzle breaks the accelerated liquid into micro-droplets.

This stream of micro-droplets is used for either medical applications or for aesthetics-care applications.

Our accredited hands on training courses provide all levels

Technology of Botulinum Toxin (including Hyperhidrosis), Dermal Fillers,

Aesthetics-care applications

Medical Needling and Nutrition. We show you how to introduce

JetPeelTM and Jet-M, TavTech's two leading devices that use the Jet

technology to deliver several skin-care applications. First the Jet itself allows Saline is accelerated using pressurized air to very high velocities.

A patented, treatments into your practice, how to get insurance, where to buy for gentle peeling that painlessly cleans and exfoliates the skin. Ample studies and unique formulations then allow for painless penetration of special handpiece-nozzle breaks the accelerated liquid into micro-droplets. the products and how to market your new treatments. substances into the skin.

This stream of micro-droplets is used for either medical applications or for Invisible technology – Visible results info@crossmedical.co.uk aesthetics-care DR BRIAN FRANKS Benefits of ourapplications. courses?

• One to one hands on training where you get to inject the whole face (not just one area) • One tutor to 5 delegates

Aesthetics-care applications

• Comprehensive theory, product information, various techniques, clinical note JetPeelTM and Jet-M, TavTech's two leading devices that use the Jet writing, clinical insurance,skin-care how to promote these treatments, technology to photography, deliver several applications.

First the Jet itself allows for protocols, gentle guidance peelinglinks that painlessly cleans and exfoliates the skin. Ample • Course and booklet, medical forms, white papers,then aftercare advicefor painless penetration of studies unique formulations allow • Delegate aftercare substances intopack theincluding skin. manufacturers marketing literature • Colleagues welcome to attend course to help launch your new treatments

Invisible technology – Visible results

info@crossmedical.co.uk

Also exhibiting: beAuty intellect services, bsc, Dermocsometique, ellipse, FAcetec, First response supplies, hAmpson AnD pArtners, pierre FAbre, q meDicAl, rejuvenAl, rosmetics, sigmAcon Aesthetics For further information please call 07973 558595 or visit www.drbrianfranks.com. Find us at:

• Professional Beauty – Dr Franks will be speaking Sunday am, 27th February • NEC Dentistry Show, Exhibiting at Stand H22 on the 4th and 5th March • Cosmetic News Expo, Business Design Centre, London on 6th and 7th May

w w. c o s m e t i c n e w s u k . c o m | 0 1 2 6 8 7 5 4 8 9 7 Cosmetic News Readers: £100.00 Voucher Hand this Voucher in to us to receive £100.00 off each course or quote Voucher Code CNV2011 when you apply

Profile | Q-Med Faculty

The

We meet the newly founded Q-Med faculty

faculty Q-Med is undoubtedly one of the most well-known and respected companies in the aesthetics industry, with its flagship brand Restylane® remaining the global leading dermal filler.

from the leaders in terms of clinical relevance, marketing strategy and innovation. In doing so Q-Med can inform and educate relevant parties as to cutting edge products and techniques, testing all aspects pre and post launch.”

Restylane® is a range of hyaluronic acid based

results. Restylane® is also the most tried and

The faculty members will also be providing

products that includes fillers, skinboosters

tested brand on the market with the most

guidance and expertise to Q-Med to help the

(Restylane Vital and Restylane Vital Light)

documented clinical data in the world.

business operate on an ‘outside in model’.

and skincare. To date more than 11 million

One of the other things that has always set

They will help to develop new techniques,

Restylane® treatments have been successfully

Q-Med apart is its dedication to providing its

have input into messaging and NPD, share

performed in more than 70 countries across

customers with the best on-going support and

best practice with other practitioners, carry out

the globe. The reason that Restylane® is the

advice as well as its commitment to safety and

demonstrations at leading events and have

filler of choice for thousands of practitioners

efficacy and clinical data. The company has

involvement in clinical trials.

around the world is because of its outstanding

always strived to be forward thinking, dynamic

One of the newest innovations that some of the

lifting capacity, versatility, and long lasting

and responsible and, with this in mind, has

Faculty members will be raising awareness of

effects which provide patients with natural

recently set up the Q-Med Faculty, a group of

is the pix’L microcannula. Designed exclusively

26

cosmeticnewsuk.com

six thought leading practitioners (Mr

and specifically for use with the Restylane

Rajiv Grover, Dr Rita Rakus, Dr Tracy

filler range, this new tool enables practitioners

Mountford, Dr Stefanie Williams, Dr Bob

to treat patients with minimum entry points

Khanna and Marie Duckett RGN) and

into the skin. Showcased at IMCAS, use of the

one rising star (Barbara Kubicka). Their

pix’L microcannula ensures treatments are

role will be to promote best-practice in

quicker and easier with less trauma to the skin.

injectables, spearhead new treatment

It also gives better results and is much more

techniques and act as Restylane®

comfortable for the client.

brand ambassadors.

The Faculty members have been chosen for

Karen Esson, UK Commercial Marketing

their expertise in their specialists fields and in

manager explains,“Q-Med has always

the area of facial aesthetics with rising star

put practitioners at the heart of their

Barbara Kubicka being selected as a opinion

business so putting together a Faculty

leader of the future. Karen says, “It is important

makes perfect sense. Our aim is to

to keep moving forward. Q-Med recognises the

create a tight, two fold way of working

importance of future leaders. Working together

between the Q-Med business and

with rising stars provides opportunities for

Industry leaders. We would like input

innovation and techniques to grow.”

the faculty

them unique. They have respect for their customers

Meet the Faculty and find out what they have to say about their new role…

Marie Duckett RGN, Fiona & Marie Aesthetics Ltd

Dr Rita Rakus

and really listen to what we have to say. I feel that I

Dr Rakus has over 20 years

can be completely honest with my feedback and this

of aesthetic experience and

in itself is very refreshing. This mutual respect means

practices at her prestigious

that I can keep my integrity and not be afraid of

clinic in Knightsbridge and

saying what I think.In a sense Q-Med has brought The

at a network of satellite

Faculty together so that we can contribute to the

clinics throughout the UK. Her practice has developed

company but between all of us we are also learning

Marie Duckett has a

for ourselves. It’s a rich and stimulating environment

into one of the largest solo non-surgical injectable

wealth of experience

that I’m excited to be a part of.”

practices in the UK and attracts many celebrity clients. Known as the ‘London Lip Queen’, Dr Rakus

in the area of medical aesthetics specialising in

Dr Bob Khanna, DrBK

aims to provide the highest level of expertise in non-

facial rejuvenation using

Dr Bob Khanna is

surgical facial rejuvenation. She says, “The reason I

dermal fillers, skin care and

a Cosmetic and

agreed to be a Q-Med Faculty member is because

make up. She currently

Reconstructive Dental

I’ve worked with the company for years and have

runs a successful clinic in London’s Harley Street

Surgeon with clinics in

probably carried out more Restylane treatments

with business partner and fellow nurse, Fiona

Ascot and Reading. One

than anyone else in the UK. I love the product - it’s

Collins. They have a very simple philosophy

of the first dentists in the

been a great friend to me and my patients over

and that is to provide a quality service, using

World to venture into facial

the years and I think it’s marvellous to be involved with Restylane at this level. I’m excited about future

only quality products backed by science. She

aesthetic procedures, Dr Khanna has pioneered

says, “Q-Med really does have the practitioner

many new non-surgical facial rejuvenation

new products coming down the pipeline and see

at the heart of their business. They are the only

techniques and has helped developed the art

The Faculty as a great way for me to contribute

company I can think of that has consistently

of ‘Total Facial Sculpting’. He is an internationally

my experience and give something back to the

had a regular customer meeting that always

renowned lecturer, trainer and expert in aesthetic

industry.”

addresses real issues we come up against when

medicine and President of the international

running a practice. “I think that The Faculty is a

academy of advanced facial aesthetics (IAAFA).

great innovation. Over the years companies have

He says, “Q-Med has a great positive ethos which

Dr Stefanie Williams is a

often paid lip service to the feedback from the

really appeals to me. They spend a lot of time

Dermatologist with special

user but this time it really feels genuine and that our

and financial investment on research and since

interest in Cosmetic

feedback really is likely to influence product.

introducing Lidocaine into the range, the product

Dermatology. She is an

“I am really happy to be a part of The Q-Med

offering is excellent. “I’m really passionate about

international speaker,

Faculty because for me Q-Med is the gold

what I do and the industry as a whole, and I see

lectures at University

standard of filler companies. I like their ethics, I like

huge amounts of enthusiasm and passion from

their products and I like the people. They represent

Q-Med. When I was asked to become a Faculty

than 100 scientific articles. Her private dermatology

what I see as good about the industry, and I am

member there was no hesitation. “I really enjoy

clinics are based in London’s Harley Street and

proud to be associated with them.”

learning and love embracing new ideas and

Chelsea Bridge, where she treats the entire

concepts. I’ve always been a firm believer that

spectrum of skin diseases – from acne to skin

there is always room to learn from other people.

cancer, with a special interest in adult acne. An

This Faculty has that quality about it. We all

expert in Cosmetic Dermatology, she specializes

Rajiv Grover is the President

bounce off each other and bring something to

in non-surgical procedures to rejuvenate face,

Elect of the British Association

the table. Diversity is definitely a key strength of

hands and chest. She says, “I agreed to work

of Aesthetic Plastic Surgeons

the Q-Med Faculty.”

with Q-Med, because apart from having very

Mr Rajiv Grover BSc MB BS MD FRCS(Plast)

King Edward VII Hospital and runs a private practice

and has published more

good and safe products, they are a company

(BAAPS). He is a Consultant Plastic Surgeon at London’s

Dr Stefanie Williams

Dr Tracy Mountford MB BS, The Cosmetic Skin Clinic

with very high integrity and an ethical company culture. Q-Med takes academic research and

Dr Tracy Mountford is the

product safety very seriously, which is important

in Harley Street. He is responsible for the UK national

founder and Medical

to me as a doctor and scientist. I enjoy working at

audit of cosmetic surgery and safety through the

Director of The Cosmetic

the forefront of scientific research to help make

Royal College of Surgeons and also has a particular

Skin Clinic with clinics in

cosmetic procedures as safe as possible.”

interest in the interaction of Art and Surgical

both Buckinghamshire

Aesthetics in order to improve outcome on which

and London’s Harley

he has lectured at the Louvre in Paris. He says, “I

Street. Known for her light

RISING STAR: Barbara Kubicka Barbara is a fully-

really enjoy working closely with Q-Med because the

hands and natural looking results, she has over 21

company has the science of rejuvenation at its root

years experience in advanced non-surgical facial

accredited aesthetic medicine physician on

and heart. Being a member of The Faculty is a great

rejuvenation techniques, encompassing all cutting

the GMC register. She

way for me to continue this excellent relationship.

edge non-surgical treatments using the very latest

is currently Medical

The creation of The Faculty is a way of trying to get

technologies for skin rejuvenation. She says, I am

Director at the Royal

science into clinical practice quickly because the

delighted to be part of the newly formed faculty

distance between laboratory bench and clinical

for Q-Med as it gives me the chance to discuss

Laser Clinic, and runs clinics at the Medispa in

couch can be a long one, but bringing the two closer

and share experiences with a peer group I trust

Urban Retreat, Harrods and the Skin Health Spa

together means that one can influence the other.”

and respect. It also gives me the opportunity to

in London. Barbara is fast becoming one of the

It’s this interaction and how Q-Med put the

be involved with new product developments that

UK’s leading experts in non-surgical cosmetic

practitioner at the heart of their business that makes

Q-Med maybe planning for the future”.

procedures for facial aesthetics.

Tunbridge Wells Skin and

cosmeticnewsuk.com

27

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Dermal Fillers | Emervel®

The next

We look at the latest HA filler on the market, Emervel®

generation Since Galderma came into the aesthetics market with the launch of its botulinum toxin, Azzalure®, in 2009, the company has become one of the major players in the industry and, with the launch of its eagerly anticipated new hyaluronic acid dermal filler, Emervel®, earlier this year, it has even more firmly established its place as a leader in this field.

duration of action. The syringe and needle can also be influential as the extrusion force during injection can also affect the viscoelastic properties of the gel.

Cross-linking When HA molecules are cross-linked during manufacture, two types of modification can occur: full cross-linking or grafting. The degree of modification can have a significant effect on the

Although aesthetics may be a new venture for

each product to its indication. All of the products

properties of a filler. Grafting forms incomplete cross-

Galderma, the company has been a world-leader

contain lidocaine (3mg/ml) (with the exception of

links (or pendants) where only one side of the cross-

in dermatology since it was founded in a joint

Emervel® Touch at launch). The products include:

linker attaches to an HA chain. When grafting is the

venture by Nestlé and L’Oréal in 1981. Focused

•

Emervel® Touch

main form of modification, only a soft gel is formed.2

on developing therapeutic, corrective and

•

Emervel® Classic

Greater structural modification can be achieved

aesthetic innovations, the company has three

•

Emervel® Lips

if a filler is predominantly cross-linked. This involves

R&D centres in France, the USA and Japan and

•

Emervel® Deep

binding both ends of the cross-linker and creates gels

invests around 20% of its revenue annually in the

•

Emervel® Volume

with a firmer structure able to resist degradation.2

discovery and development of new drugs and

Gels with a greater degree of cross-linking are longer

innovative technologies, exclusively in the field of

Aren’t all HA fillers the same?

lasting than gels with many pendants.2

dermatology. Emervel® is its latest innovation.

Hyaluronic acid (HA) products have become

Various methods have been tried to directly

A new generation of dermal fillers, Emervel® is a

the gold standard in dermal fillers. Renowned

quantify cross-linking, e.g. Nuclear Magnetic

range of five cross-linked hyaluronic acid products.

for their immediate but lasting results and good

Resonance (NMR) spectroscopy, but these have

Each Emervel® variant delivers an optimal gel

tolerability, HA fillers now form a key part of any

proved unsuccessful. An indirect approach is

texture for perfect integration into a different skin

good aesthetics practice. Recent research has

therefore used – measuring the mechanical

layer or area, giving practitioners flexibility to tailor

found that people whose nasolabial folds were

properties of the gel using rheometry to evaluate

treatments to the individual.

treated with a HA filler projected a significantly

its viscoelastic properties. The most reliable

The Emervel® range has been created using

more favourable first impression to observers

measurement of cross-linking is called tan , which

Optimal balance technology . Three factors

compared with before treatment (using a

is the ratio of the elastic modulus (G’) to the viscous

are altered to affect gel characteristics – levels

photographic evaluation).1

modulus (G”). The lower the tan

of cross-linking and calibration are varied but

But not all HA fillers are the same, many things can

level of cross-linking.

concentration is kept constant. This achieves

influence the finished product. For example, the

an optimum filler range with perfect tissue

type or grade of HA, the HA concentration, the

Hyaluronic acid concentration

integration. Consequently no free hyaluronic

cross-linker used in manufacture and degree of

Emervel® has a constant HA concentration of

acid is needed in Emervel®.

cross-linking can all differ. These differences can

20mg/ml across the range. 20mg/ml was found to

The five Emervel® variants are formulated using

lead to changes in gel characteristics such as gel

be the optimum concentration to provide optimal

a unique balance of gel parameters to tailor

hardness, gel consistency, extrusion force and

longevity. Some fillers require free HA to modify

TM

30

cosmeticnewsuk.com

, the higher the

gel viscosity and aid extrusion. However, free HA is

is used for deeper fillers. Calibration helps to ensure

trials. Subjects were treated with two different fillers

a liquid and therefore has no filling properties, as

that Emervel® is perfectly integrated into the

(Emervel® vs competitor filler), one on each side

it is cleared rapidly on injection.2 Although free HA

target tissue.

of their face.

does have a good affinity for water molecules, this

The first study compared Emervel® Classic with

can tend to result in swelling on injection. Emervel®

Extrusion force

Restylane® (n=52) in the treatment of moderate

contains no free HA and oedema on injection is

Calibration also ensures that each Emervel® filler

facial lines. Emervel® Classic was found to be

minimal. The viscoelastic properties of Emervel®

will pass through a fine gauge needle with an

as effective as Restylane® at 12 and 24 weeks.

are therefore created by modifying parameters

acceptable extrusion force. Emervel® has been

Emervel® Classic was well tolerated, the majority

other than HA concentration or needing to add

found to have good extrusion characteristics in

of patients reported none or only mild injection site

free HA. Variable cross-linking creates a filler range

laboratory tests measuring the force of injecting

reactions. Emervel® Classic was associated with

with variable firmness. Emervel® has four levels of

filler through the needle. Because Emervel®

significantly less erythema (p=0.01), less swelling/

cross-linking, resulting in four levels of firmness.

is calibrated during manufacture, the gel is

oedema (p<0.001) and less pain/tenderness

A lower level of cross-linking means there are fewer

not ‘broken’ when forced through the syringe

(p<0.001) than Restylane® (based on patient

links between HA chains. This will result in looser

on injection. This ensures a smooth injection

diary worst scores during the first three weeks after

binding and a softer gel suitable for superficial

experience for both patient and practitioner.

baseline injection).3

injection. A higher level of cross-linking results in a

The second study compared Emervel® Deep

firmer gel more resistant to degradation for deeper

Syringes and Needles

with Perlane® (n=68) in the treatment of severe

injection.

Emervel® syringes and needles are designed for

facial lines. Emervel® Deep was found to offer

In common with other filler ranges, Emervel® is

optimal clinician and client comfort. The pre-filled

significantly better efficacy than Perlane®

cross-linked using BDDE (butanediol diglycidyl

luer-lock syringes have a unique ergonomic design

at all visits from week 12 to week 48 (p<0.01).

ether). To remove trace amounts of BDDE,

that fits comfortably in the hand. It has a rigid

The majority of reactions with Emervel® Deep

Emervel® is purified by dialysis. Final product

plunger and a wide finger rest allowing precision

were mild and resolved spontaneously without

contains less than 2ppm BDDE, which is the FDA

and comfort during use.

additional treatment.4

limit. Emervel® Volume has a slightly lower level

Emervel® uses ‘Ultra Thin Wall’ (UTW) needles

of cross-linking than expected to avoid risk of

throughout the range. The thinner wall creates a 30-

References:

encapsulation.

40% bigger internal diameter than standard needles.

1. Dayan SH et al. Blinded evaluation of the

This optimises the extrusion force of Emervel® and

effects of hyaluronic acid filler injections on first

Calibration

facilitates injection. In the case of Emervel® Lips, UTW

impressions. Dermatol Surg 2010; 36: 1866-73.

Variable calibration creates gels of different lifting

means that a finer needle can be used compared

2. Kablick J et al. Comparative physical properties

capacities and optimises extrusion. Emervel® has

with other HA lip fillers (30G rather than 27G). As a

of hyaluronic acid dermal fillers. Dermatol Surg

three levels of calibration, resulting in three different

result, Emervel® can be delivered very precisely and

2009; 35: 302-312.

lifting capacities. Calibration of Emervel® is carried

patient comfort is improved.

3. Rzany B et al. Emervel® Classic vs Restylane® Study. Poster presented at IMCAS 2011.

out as part of the manufacturing process after cross-linking, by sieving the gels through different

Efficacy and tolerability

4. Ascher B et al. Emervel® Deep vs Perlane®

sizes of mesh. A fine mesh is used to calibrate gels

Emervel® has been tested in two multicentre,

Study. Poster presented at IMCAS 2011

suitable for superficial injection and a coarser one

randomised, evaluator-blinded, European clinical

cosmeticnewsuk.com

31

Special Feature | Hilotherapy

Cooler than ice

Lorna Jackson on reducing post-operative pain and swelling with a novel cold therapy device

‘No pain, no gain’ has been a longstanding mantra for the gym going public, and the same theory is often applied to cosmetic surgery.

A

Lorna Jackson

bandages or garments, ice or gel packs

to offer dramatic

and cold flannels; yet patient discomfort

improvements for

levels can still remain quite high resulting

indications relating

in the need for more pain killers causing

to ageing and body

side effects of their own (e.g., nausea,

contouring, swelling, bruising and

drowsiness, constipation and urinary

pain are the common side effects

retention) and swelling taking several

that one must expect, and live

days to subside.

with, after invasive surgery, typically

So the key aim of any post-operative

lasting up to two or three weeks,

care these days is the need to reduce the

depending on the individual and

levels of pain and swelling as quickly as

the type of surgery.

possible to a level which the patient finds

Now, a novel therapy which relies

comfortable so the use of pain killers can

on the long standing concept of

be limited or avoided altogether.

administering cold to the traumatised region is being

Ice as a therapy has been used for centuries as

shown as a promising method for reducing post-

it decreases the pain receptors in the body and

operative symptoms, thus enhancing healing due to

reduces the metabolic rate of injured tissue, all of

its new approach to targeting specific temperatures

which reduces swelling, bleeding and pain. Sounds

within the ‘cold’ range more effectively than ice and

great! Yet, aside from the fact that it cannot be

areas related to the aesthetic industry,

old-fashioned cold packs. This new therapy is called

applied for long periods of time and a consistent

collating and evaluating statistics

Hilotherapy.

temperature level is hard to maintain, it also has some

and writing feature articles, blogs,

It would seem therefore that patients no longer

negative effects on the body depending on how

newsletters and reports for The Consulting

need to endure lengthy periods of discomfort and

cold the targeted area actually gets.

Room™ and various consumer and

downtime following such procedures as a face-lift

For example, below 15°C the lymphatic drainage

trade publications, including Aesthetic

with post-operative recovery and healing speeded

system is disturbed, below 10°C the creation of

Medicine, Cosmetic News and Aesthetic

up by weeks in some cases. So what’s it all about?

fibroblasts and microcirculation are affected and

Lorna has been editor of The Consulting Room™, the UK’s largest aesthetic information website, for almost eight years. She has become an industry commentator on a number of different

Dentistry Today.

32

lthough proven

cosmeticnewsuk.com

below 5°C nerves can no longer conduct any

Background

impulses. All of which, could impede healing and

Traditionally post-operative effects such as pain,

the pain and some of the swelling being experienced

swelling, bleeding and bruising have been tackled

by the patient in the short term.

with the combined use of pain killers, compression

The challenge therefore was to come up with

cause a number of complications, despite alleviating

something which would harness the symptom

craniofacial surgeon Norman Waterhouse who

relieving positives of ice but avoid the negative

gave a keynote speech on the device at the

impacts that it has on the body, and the inventors

BAAPS AGM of that year. An at-home version of

behind Hilotherapy believe that they have done

the device (the Hilotherm Home Care) which

this by introducing a therapy which administers

patients could take away from the clinic was

cold at levels above 15°C, to avoid any skin and

launched by the company at the start of 2010.

nerve damage, but which also reduces swelling

Hilotherapy has in recent years been widely

and pain at those temperatures.

used in orthopaedic surgery and sports medicine

Hilotherapy, in the form of the Hilotherm Clinic

and to relieve chronic pain such as rheumatism,

device, developed by German manufacturers,

migraines and post-traumatic injuries but is now

first came on to the scene in the UK in late 2009,

emerging as the must have adjunct to any clinic

introduced by former BAAPS President and

offering invasive cosmetic surgery procedures.

What is Hilotherapy and How Does it Work?

Hilotherapy, in the form of the Hilotherm system, is a device which applies a cooled fluid (distilled water) at a controlled temperature to the area of surgical trauma using specially designed ‘cuffs’, face masks and other anatomically shaped pads placed either directly onto the skin or over the top of dressings.

They are for single patient use and cannot be sterilised.

The device circulates the water through the pads via two tubes joined to the main unit and regulates the temperature of the fluid to ensure that it is maintained at a chosen level between 12°C and 20°C (by variation of 1°C), which has been found to be the optimum range for cold therapy for postsurgical indications. This is applied on average for four hours per application.

Because patients don’t have to actively hold something in place on the targeted area, as they would with an ice pack, they can comfortably sleep and rest at home following their surgery.

Specific temperatures and length of application have been calculated for different areas and traumas, such as 16°C for blepharoplasty (minimum of four hours application), 16-19°C for rhinoplasty (minimum of 36 hours application) and 17-19°C for the chest area (breast surgery) applied over several days.

The device itself has an operating spectrum of 10°C to 38°C to address a variety of medical indications. The water filter and heat exchanger must be replaced in the case of the former and cleaned in the case of the latter at least every six months for safety and operability of the device.

It allows the connection of two ‘cuffs’ simultaneously, so can be used to treat two patients in clinic at the same time if required or for both breasts following breast surgery.

It works by slowing down the metabolic rate in the affected area, such that a drop in temperature of 10°C reduces metabolic speed by 50% which reduces the tissue’s demand for oxygen during the inflammatory phase (ischaemia) and thus reduces the amount of swelling and ultimately pain in that area.

As well as slowing the metabolic rate it also reduces tissue damage by reducing the hypoxia damage that would be caused by the ischaemia.

cosmeticnewsuk.com

33

Special Feature | Hilotherapy

In essence it claims to interrupt the vicious cycle that would otherwise result in a lack of oxygen, leading to acidosis, the destruction of cell membranes and ultimately the death of cells. Finally Hilotherapy slows down the activity of Lyzomal enzymes released from dead cells, thus reducing the concentration of free cell parts which leads to reduced swelling.

Along with the in-clinic Hilotherm device, the company also launched the Hilotherm Home Care device which is a portable version (weighs 3.6kg) that the patient can take home with them for a week to continue with the aftercare programme beyond the initial 24 hour period within the clinic.

Clinics can choose to charge their patients separately for the ‘hire’ of the device or include it as part of their costed surgery and aftercare programme.

It works in exactly the same way as the in-clinic version, although the cooling medium is frozen thermal packs (similar to those used in picnic ice boxes) or ice cubes, suspended in a tank of water. It comes with the option to plug into the mains electricity in the home, or neatly via the cigarette lighter in a car should the patient need to travel.

Clinical Evidence The efficacy of Hilotherapy was proven in an independent study* presented at the 2008 Congress of the European Association of Cranio Maxillofacial Surgery, where 42 patients (27 female, 15 male) who had undergone Bimaxillary Osteotomy (relocation of the upper and lower jaw) were randomly divided into two study groups.

The first was treated post-operatively with traditional ice packs wrapped in regularly cooled towels, and the other with Hilotherapy.

Swelling, measured in ml using a 3D face-scanning device was nearly a third less with Hilotherapy on every consecutive day tested.

An independent survey was conducted on 26 patients using the Hilotherm Home Care Device. Patients used the device for seven days after their surgery at home. The aim of the survey was to assess Hilotherapy’s efficacy at reducing swelling and pain over an extended period. Patients were asked how often they had taken pain killers during the seven day use of the Hilotherapy, with 73% saying never, 23% twice a day and 4% three times a day. Asked to rate their pain whilst using Hilotherapy, 60% opted for moderate and 40% for no pain. Similarly when asked to rate their swelling whilst using Hilotherapy, 61.5% opted for moderate and 38.4% for no

“The results show that patients feel their pain and swelling were significantly reduced by the hilotherapy and helped in their healing. The patients feel the masks were comfortable to wear and there were zero complications directly related to the device. The majority would recommend the treatment to a friend and many wished they could continue the therapy after discharge at home.”

swelling.

Half the patients used the device for three to four hours a day, and a further third for one to two hours a day. 19.2% used it for four days,

CC Kat, consultant plastic and reconstructive surgeon

46.1% for three days, 26.9% for two days and 7.6% for only one day.

When asked more subjective questions, 73% said that it definitely

post-operatively on in-patients after browlifts, blepharoplasties,

helped them to heal faster, with 24 out of the 26 surveyed patients

face-lifts, rhinoplasties and fat tranfers. It was also used on day

declaring that they would recommend Hilotherapy to a friend. The

case patients after laser skin resurfacing. The results of a survey of

survey concluded that the Hilotherm Home Care Device had many

their first 150 patients will be presented at the FACE Conference

benefits including a reduction in the levels of swelling within 48

in June.

hours that could be compared to that normally achieved after two to three weeks, a dramatic effect on the need to take pain killers

CC Kat, consultant plastic and reconstructive surgeon and medical

with almost three quarters of its patients never taking any.

director of the clinic comments: “The results show that patients feel their pain and swelling were significantly reduced by the

34

In addition, Midland’s premier cosmetic and laser clinic CC Kat

hilotherapy and helped in their healing. The patients feel the masks

Aesthetics were the first to introduce Hilotherapy to their patients.

were comfortable to wear and there were zero complications

Over the past year, more than 150 patients have benefitted from

directly related to the device. The majority would recommend the

this simple adjunct to their treatments. Hilotherapy was used

treatment to a friend and many wished they could continue the

cosmeticnewsuk.com

“There is good evidence that this technology has been effective in reducing bruising and swelling after major facial surgery. Early results from using it for face-lifts have been very encouraging”

Conclusion Although, Hilotherapy is currently being primarily targeted at the cosmetic and aesthetic industry for use following invasive cosmetic surgery, it has also been suggested for use before and after laser treatment, as well as to reduce any swelling post-cosmetic injectables and chemical peeling. Further studies looking at its use with more minimally invasive treatments and to what extent it truly makes a difference in such cases will need to be initiated, but the theory of action is indeed the same. According to the manufacturer, Hilotherapy is now being used for plastic surgery patients at the King Edward VII’s Hospital, The Wellington Hospital, the Royal Free Hampstead HNS Trust and the South Eastern Health and Social Care Trust, as well as at various independent clinics and private hospital chains throughout England. Various other clinical data,

Norman Waterhouse, consultant plastic surgeon

including looking at the use of the device post aesthetic and maxillofacial surgeries are available from the company website - www.hilotherapy.co.uk/ for-surgeons/clinical-studies.htm.

Norman Waterhouse, an early advocate for the therapy concludes; “There is good evidence that this technology has been effective in reducing bruising and swelling after major facial surgery. Early results from using it for face-lifts have been very encourageing.”

therapy after discharge at home. A parallel survey was carried out on 30 nurses who administered the device and there was unanimous

* 3D evaluation of postoperative swelling following orthognathic surgery using

support for the Hilotherapy in terms of ease of use compared to

hilotherpay – a randomised observer blind prospective pilot trial. M. Rana,

conventional methods of ice in bags and frozen gel packs. All would

(Department for Oral and Maxillofacial Plastic Facial Surgery, University Hospital

recommend its use to other hospitals and clinics. I started with two

Aachen, Germany), W. Kater, (Department for Oral and Maxillofacial Surgery, Bad

hilotherapy units rotating between three hospitals and clinic and we

Homburg, Germany), U. Joos, (Department for Oral and Maxillofacial Plastic Facial

now have eight units because all my colleagues have started using

Surgery, University Hospital Münster, Germany), and J. Piffkó (Department for Dental

them as well.”

medicine, Oral, Maxillofacial Surgery, University Hospital Szeged, Hungary).

Improve the level of after-care you can offer your patients.

Today.

0207 096 9029 www.hilotherapy.co.uk

swatkins@hilotherm.co.uk

The body’s own natural healing process then starts producing new collagen to further tighten the overall appearance of the skin over several months. It is not designed to treat large areas of loose or redundant skin, such as after massive weight-loss, which may be better suited to surgical approaches but is suitable for treating small areas of lax and redundant skin on the abdomen (e.g. post pregnancy tummy), thighs and underarms and to tone, lift and tighten skin on the face and neck.

Radio-Frequency For people with loose or sagging skin who do not want to go under the knife, radio-frequency offers a non-invasive alternative with minimal downtime. It is safe for all skin types and can be used to treat the forehead, under the eyes, the cheeks, mid-face, jaw line, and the neck.

Radio-frequency (RF) treatments utilise radiofrequency energy to penetrate the skin without damageing it. They can be used to improve skin tone and elasticity on the face and body. Unlike the surgical applications of RF, where the energy

We take a look at skin tightening treatments for the face and body

Tightening up Lax, saggy, loose skin as a result of ageing, pregnancy or weight loss is a major concern for many people. In recent years minimally invasive techniques utilising radiofrequency, laser and infrared technologies have been developed to offer patients and physicians an alternative to going under the knife and, as such, non-surgical skin tightening has become one of the fastest growing areas of aesthetic medicine.

is used to ablate or coagulate tissue, the use of radio-frequency in this field is non-ablative and used to heat the deeper, sub-dermal layers of the skin to affect change, without damageing the skin’s surface or epidermis. This is where RF differs from other types of similarly indicated cosmetic treatments such as laser and light where the energy tends to get absorbed in the upper layers of the skin.

There are two main types of delivery used by RF systems: Monopolar and Biopolar. Monopolar or Unipolar, refers to a device that has a single pole or electrode. A grounding pad is quite often used with these types of devices to provide a low resistance path for the current to flow back to the machine. Biopolar devices have two poles or electrodes. With bipolar devices, the current flows only through the tissue which is between the two electrodes on the hand-piece and therefore no grounding or return pad is needed.

Side effects of treatment are usually minimal

These technologies are being harnessed in a

one of the most revolutionary developments

and can include swelling, redness and, in some

variety of devices, which deliver the energy

in the aesthetic and cosmetic world in recent

cases, blisters. However most of these side

to a targeted area of the skin, causing

years. Minimally invasive and with very little

effects are short lived and will disappear within

heating of the underlying tissues. The heat

down time they can be used to address

a few days. There are very few contraindications

generated causes the collagen within the

saggy skin on the face, neck, décolletage,

to treatment with RF, however, as with any

skin to be damaged, in a controlled way,

arms or abdomen caused by ageing,

cosmetic treatment, pregnant women are

which in turn makes it tighten and kick starts

pregnancy or weight loss.

advised to wait until after they have given birth

the body’s healing process to produce fresh,

before having treating. RF treatment is also not

new collagen. Over a period of months this

Infrared laser skin tightening

advisable for anyone fitted with a pacemaker

process continues with the skin progressively

Infrared laser skin tightening uses a broadband

or other electrical device or anyone who has

becoming tighter, smoother and more

spectrum of infrared light which heats up

artificial metal implants.

youthful in appearance. These methods of

the water content in the skin, causing the

non-surgically tightening the skin have been

surrounding collagen to contract and tighten.

36

cosmeticnewsuk.com

Source: The Consulting Room™ Treatment FAQ.

Treatment Spotlight | Skin Tightening Skin tightening devices ACCENT ReFirme

Accent uses two separate hand-pieces to deliver

The ReFirme system from Syneron combines broadband infrared light

different types of RF energy into the deep tissue lasers

and biopolar radio-frequency energy for the non-ablative treatment of

(2mm to 6mm depth under the skin). Its biopolar

skin laxity and mild to moderate rhytides. Clinical studies have shown

hand-piece is designed to tighten the skin while its

that the system is safe and effective. A study of 31 patients showed that

monopolar hand-piece reduces cellulite and fat.

the combination of broadband infrared (700-2,000nm) and bipolar RF

Patients have described the treatment as feeling like

energies is a safe and effective treatment modality for improving laxity

a ‘warm massage. The treatment takes less than an

of the face and was more effective at lower energies than RF alone.

hour and requires no recovery time. As the dermis is heated, a natural reaction occurs that promotes the creation of new collagen, while also releasing toxins in the fat, draining retained fluids and improving skin texture. The treatment works by

Pellevé

using controlled heating of the tissue to break down cellulite; releasing

Pellevé is the newest innovation in

and flushing away toxins and fatty deposits; draining excess fluid; and

RF skin tightening. It is FDA-cleared

boosting collagen production to improve the skin’s appearance. It

to safely and effectively treat facial

targets key areas of fat that are resistant to diet and exercise, while

wrinkles with virtually no pain, no

simultaneously improving the texture and tone of the skin.

anesthesia, and no downtime. With just a single, one-hour treatment, patients can achieve firmer, tighter

Titan ™

skin—with results that can last up to

The Titan™ (Cutera) heats the dermis to a depth of 1-2mm with light

six months. Pellevé delivers constant,

energy to cause immediate collagen contraction, (or skin tightening),

gradual energy to the skin, causing

whilst protecting the epidermis with a continuous in-built cooling

heat to build up where the skin and fat

system. It also stimulates long-term collagen rebuilding, leading to

layer come together. The increasing

younger looking skin. Titan™ uses infrared light wavelengths delivered

heat modifies the collagen bundles

in pulses to the target area, which are preferentially absorbed by the

deep inside the skin, causing them to

water content of the skin; the energy delivered heats up the water

contract and stimulate the growth of

causing uniform heating of the treated area. This heat acts on the

new collagen over time. This results

existing collagen, causing it to immediately contract and tighten. It

in firmer, tighter skin. Many people see the result immediately after just

also stimulates the fibroblasts in the skin to produce new collagen,

one treatment, with lasting improvement for months after as the skin

thus creating further tightening over time. The surface layer of the

produces new collagen. Unlike some other skin tightening systems, Pellevé

skin (epidermis) is kept cool by a continuous contact cooling system

doesn’t require anesthesia or skin cooling. Because the skin is not numb,

built into the Titan™ hand-piece, which gives pre-, during and post-

the patient can describe the depth of feeling to the practitioner, which

cooling direct to the outer skin layers. Depending on the area being

helps provide the best result in the area being treated. The overall result is

treated, there is a choice of Titan™ hand pieces: Titan™ V and Titan™

a noticeable improvement in skin quality and appearance with minimal

XL. Titan™ V has an extended tip for an unobstructed view of the

side effects and no recovery time, so it fits easily into busy schedules.

skin`s surface, making it ideal for treating delicate areas around the eyes and nose. Titan™ XL has a treatment tip twice as large as the Titan™ V, making it ideal for treating larger areas such as the arms, legs and abdomen in a faster time. It also has an extended tip for an

Velashape

unobstructed view of skin`s surface.

The Velashape features the revolutionary ELOS combination of bipolar radio-frequency and infrared light energies, plus negative pressure and mechanical tissue manipulation. The combination of the infrared light and the conducted RF increase the oxygen intracellular diffusion by

Thermage CPT™

heating the skin. The vacuum and specially designed rollers manipulate

The Thermage CPT™ is the flagship model from Thermage (Solta

and smooth out the skin to facilitate

Medical) and was developed as many patients found its predecessor,

safe and efficient energy delivery. The

the Thermage NXT system, quite painful. This led them to introduce

net result increases the metabolism

their proprietary Comfort Pulse Technology™ to this system and a

of stored energies, it increases the

vibrating hand-piece for more comfortable treatments. The Comfort

lymphatic drainage and reduces the

Pulse Technology™ is a new method of energy delivery for the device

size of the fat chamber. The Velashape

which interweaves pulsed radio-frequency delivery with cooling bursts

is the first medical device FDA cleared

mimicking that found with Transcutaneous Electrical Nerve Stimulation or

for circumferential reduction and the

TENS therapy, often used for alleviating joint and muscle pain or labour

first Class 11 system FDA cleared for the

pains. It disrupts the brain`s neural response and thus is aimed at

reduction of cellulite. Clients can already see visible results after the fourth

improving comfort during the Thermage treatment. The manufacturers

treatment. The Velashape is a very safe and comfortable treatment and

have also redesigned the treatment tips so that they deliver better,

clients don’t need to wear any body stockings during the duration of

uniform heat distribution, which leads to improved volumetric heating

the treatment. The safety and effectiveness of the Velashape has been

in terms of results for a treated area, i.e. a greater volume of tissue is

demonstrated in both multi-center clinical trials and in more than three

heated to the target temperature, and greater comfort as the heating is

million independent treatments performed on clients around the world.

more evenly distributed across the treatment area.

cosmeticnewsuk.com

37

Treatment Spotlight | Nouveau A-Lift

The

A list

We take a look at the new Nouveau A-Lift micro-current facial treatment

A few years ago the gap between beauty salons and medical aesthetics clinics was vast, but now many clinics are realising the added value of offering less invasive, treatments to their menu that have traditionally been associated with beauty salons. One treatment in this category is the micro-current facial.

(currents so small they’re measured in millionths of an amp) can accelerate the production of ATP in our skin by anything up to 500%. The Nouveau A-Lift treatment uses microcurrents to stimulate the production of ATP and rejuvenate the skin.

The reason the manufacturers claim that the Nouveau A-Lift is a giant leap forward in

The key to making beauty treatments work

treatment you see a genuine improvement to

microcurrent beauty technology is because

in a medical setting is by offering results-

the skin’s texture, muscle tone, deep lines and

it’s been designed using the latest scientific

driven treatments that are not purely

wrinkles. A short course is required to give long

research into skin regeneration, whereas

pampering. Although statistics have shown

lasting and visible results.

many other systems on the market were designed based on science that is decades

that consumers are continuing to spend

old.

money on looking and feeling good, despite

The system is also easy to use. It has a clear

the current economic climate, many clinics

menu with simple instructions taking you

are still feeling the pinch with clients coming

through every treatment as well as a full

Also other systems don’t take into account

back less regularly for botulinum toxin and

colour touch screen display. It is also compact

subtle changes in the skin and deliver current

fillers or holding off on having more expensive

and portable, measuring only W310mm x

at a constant frequency, which means the

procedures. While the medical aesthetics

H140mm x D280mm.

results are very hit-and-miss.

surgery industry it is still vital, in times like these,

How the treatment works

The Nouveau A-Lift is the only microcurrent

to set your clinic apart from the opposition

Inside each of our skin cells there’s an energy

device that monitors your clients’ skin 15 times

and keep your clients coming back time

source, like a tiny biological battery. These

a second and transmits precise frequencies

and again. When times are tough, there is

tiny batteries are fuelled by a molecule called

of highly targeted current according to their

nothing that makes people feel better than

adenosine triphosphate (ATP for short). It’s

skin’s unique needs.

a non-invasive anti-ageing treatment with no

responsible for muscle tone and collagen

downtime that yields visible results, and so it

production and our bodies produce lots of it

Salon owner Joanne Lee commented, “As a

makes sense that, to help your clinic stand

up until around the age of 28. After that, our

salon owner I compared the Nouveau A-Lift

out from the crowd, you need to be offering

ATP levels decrease and our cell batteries

to the competition and I can say it has lifted

consumers treatments that fit this mould.

don’t charge as well as they used to.

the micro-current facial to a far higher level,

industry is feeling this less than the cosmetic

achieving amazing results! It is very easy to The Nouveau A-Lift is a new micro-current

Since our bodies generate new skin by

use and the automatic frequency settings for

facial treatment, that has been described

cloning our existing cells, all new skin cells are

each client are great. The real results were

as ‘a leap forward in facial refinement’.

actually copies of copies of copies. That’s

my clients’ reactions which were all very

Using a compact machine, the Nouveau

why our skin-cell batteries become less and

positive.”

A-Lift delivers a waveform to the skin and

less efficient the older we get and our skin

muscle tissues by communicating directly

begins to lose its youthfulness.

with cells in a new and extraordinary way.

Wendy Milne added, “I have made my money back in just one week! I am getting creative

The treatment is gentle but powerful with

The Nouveau A-Lift facial is basically an ATP

with the machine and introducing more

no harmful chemicals and is also pain free

replacement treatment. Scientific research

movements throughout the treatments, which

with no side effects. In just one 45-minute

has proved that electric microcurrents

is producing some amazing results. I love it.”

38

cosmeticnewsuk.com

Great earning potential with repeat treatments Compact design means the Nouveau A-Lift machine can be used in salon or as a mobile service Clear on-screen instructions taking you through each treatment Save a massive ÂŁ1800 on our limited time training package offer

As a salon owner I compared the A-Lift to the competition and can say it has lifted the microcurrent facial to a far higher level, achieving amazing results! It is very easy to use with a colour video guide and automatic frequency setting for each individual client. The real test were my clients' reactions.

Joanne, Scarborough

Microcurrent Facial

Product Focus | Cell Fusion C

Skincare that cells We find out about the Cell Fusion C skincare range

Many skincare products contain artificial pigments, perfumes,

harmful substances. The objective of recent concepts is to

chemical preservatives, germicides, emulsifiers, mineral oil and

keep the membrane structures between the dead skin cells

many other potentially harmful ingredients. These can react

in a rather natural and intact condition. This type of skincare

with the skin’s intercellular junctions, resulting in an increase

has components which are very well tolerated by the natural

in Trans Epidermal Water Loss (TEWL) from disconnected

membrane structure and which are able to restore it without

chains of lipid formation. The harmful ingredients also destroy

impeding the natural regeneration of the skin.

the bilayer structure of phospholipids, which play a major role in maintaining healthy lipid barrier functions in the skin.

The Cell Fusion C range

Environmental factors may also increase TEWL and damage

Cell Fusion C CMS products with nanotechnology help to

lipid barrier function. This can lead to cell tissue damage as

restore skin barrier function of skin disorders. The products are

well DNA and enzyme tissue damage.

designed to enhance the results of medical procedures and restore skin elasticity and collagen production. CMS stands for

Cell Fusion C CMS Products are different. They do not use any

Cell Membrane Structure, a lipid membrane substance similar

Michael Filipiak

kind of harmful emulsifiers that form bilipid layers in the skin or

to protective layers comprising of lipid in Keratin cells.

Michael Filipiak is a manageing director of Mayfair Medical Group. His 12 years of experience in the industry began as a cosmetologist together with his business partner Jack Melon doing advance facial treatments in their first beauty clinic in Acton. Within two years he opened three more beauty centres in Kensington, Putney and Mayfair, treating celebrities and even royalty. In 2008 he became a grand partner to one of the biggest medical company specialising in advance nanotechnology products and lasers – CMS international from Korea. His experience has enabled him to indentify the best products on the market, which he uses on his clients during treatments, and then presents to plastic surgeons, dermatologists and skin specialists worldwide. Just within last year Mayfair Medical Group launched Cell Fusion products to six new countries and this number is growing every month.

have any wash out effects similar to TEWL. CMS penetrates and preserves the cell membrane using Dual The bi-layered membrane of a cell recognises substances that

Liposome Technology. It combines liposome substances,

are trying to get into the cell and permeates them selectively.

natural lecithin, ceramide, phytosterol, squalene, cholesterol,

This cell membrane consists mainly of phospholipids such as

triglyceride, linoleic acid, stabilised neosome and thirty active

ceramide, cholesterol, essential fatty acids and lecithin, and

substances including vitamins, protein, saccaroids and

thus consistently improves skin by enhancing cell’s immune

vegetable extracts.

system together with the skin’s ablity to retain moisture.

CMS also protects sensitive skin, heals skin from photoNowadyas there are more and more people who suffer from

oxidation, and improves antioxidant capabilities by

different skin concerns such as sensitiveness, dryness and

penetrating the Dual Liposome of MLV into the skin without

acne. This can be caused by environmental factors, such

other agents such as chemical substances like preservatives,

as diet, lifestyle, temperature, wind, pollution, stress, eating,

mineral oil, artificial scents and pigments, and lanolin. The line

habits as well as to chemical materials, such as, emulsifiers,

is produced by activating substances like nano sized pressure

preservatives, mineral oils, artificial pigments and artificial

systems and based on esthetic categories. The products also

perfumes. This can further damage skin’s protective film

take into consideration the activating stabilising substances

and worsen the existing skin troubles. However Cell Fusion C

based on skin physiology theory and a permeation theory

forms the lipid bi-layer structure and can therefore target skin

based on safety.

problems speedily and appropriately by restoring damaged lipid barrier function to its original condition.

They use the most effective clinically proven active ingredients at the highest level available without prescription. Years of

Why should we protect the skin barrier?

research and studies with chemists went to the creation of this

Preserving the skin barrier and the individually varying natural

high technology as nano-duo-liposome quality formulation for

TEWL is the principal aim of skincare. Generally, within a

all skin condition and skin types.

period of about four weeks, the skin goes through a complete Michael Filipiak with Rachel Lee (Cell Fusion C Export Manager), her assistant John and Jack Melon (Training Director Europe)

renewal process. Soaps and cleansing agents can wash the

The treatment system has been developed by TDDS

natural fatty substances and acids out of the skin and thus

(Trans Dermal Delivery System) to effectively deliver active

form holes in the structure of the barrier layers. Unless skincare

ingredients deep into the skin without chemical preservatives,

products are used on a regular basis, the skin feels drier.

mineral oil, lanolin, fragrances and artificial dyes, PEG and to solve your skin problems and bring vitality.

Emulsifiers stabilise mixtures of oils and water in the form of emulsions. With the application of emulsions, the fatty

Cell Fusion C offer hypoallergenic and non-comedogenic

substances are transported into the skin. After the water has

products that enhance skin barrier functions and provide

evaporated, most of the emulsifiers stay in the skin and will

effective antioxidant protection against photo-ageing

not degrade. Contact with water while showering or partially

and free radical damage. They provide restoration and

cleansing the skin reactivates the emulsifiers then, they again

revitalisation of skin cells to promote ability to restore

transport fatty substances out of the skin. The result is that the

themselves by containing ingredients similar to the corneous

skin will not only lose skincare substances but also the natural

of lipid layer of human skin. This restoration of skin barrier

barrier substances.

function should be principal aim for any dermatological skincare and is especially important after cosmetic or

40

cosmeticnewsuk.com

In cases where the membrane structure is disturbed the skin

medical procedures such Lasers and IPL or chemical

dehydrates, and due to its increased roughness or developed

peels to preventing photo-damage, Post Inflammatory

cracks, it is even more susceptible to the penetration of

Hyperpigmentation) and oxydation.

since

1929

La nostra missione aziendale è ottenere c

exell

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LASER REJUVENATION CMS International is introducing the cosmeceuticals of Laser Rejuvenation with Human Oligopeptide, Adenosine , Copper Tripeptide, Squalane, Ceramide and Acetyl Hexapeptide to your skin. Laser Rejuvenation helps fight against the appearance of wrinkle and fine lines and combat the lack of skin tone as well as stimulate cellular renewal, restore skin elasticity and nourish the epidermis. This Laser Rejuvenation is ideal for post-laser and post chemical peeling treatment and pampers your skin with a luxurious feel and soothing effect like never before.

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Product News | Round Up

News

Product Medik8® feeling blue

Medik8® has launched a new product to get rid of skincare blues. Medik8 Blue AOX is a lightweight, 100% oil-free, highly stable and powerful antioxidant designed to shield the skin from harmful free-radicals and environmental damage.

Formulated with Chirally Correct Copper PCA (1.2%), a patented antioxidant ingredient to fight free-radicals, which gives Blue AOX its unique colour, this serum provides active resistance to the formation of fine lines and wrinkles.

Medik8 research has discovered this revolutionary ingredient with an optimum

SkinCeuticals launches two new products SkinCeuticals has launched two new products: Blemish + Age, a new line

antioxidant capacity 40 times greater than that of regular L-ascorbic acid

targeted at blemished

(vitamin C), which increases skin’s ability to repair itself, keeping the skin

and ageing skin and

functioning at its best. The double performance serum also contains rosemary

a new SPF product,

extract, a powerful botanical antioxidant, which helps to protect and maintain

Sheer Mineral Defense

collagen levels and when used in a daily continuous skincare regime will aid in

SPF50.

slowing down premature ageing. Boosted with Beta-Glucan, a key ingredient responsible for skin maintenance by assisting in natural cell repair and protection and active ingredient Niacinamide, which helps to alleviate skin inflammation and reduce redness, this

Sheer Mineral UV

serum is especially good for people with problem skin who still want super-antioxidant results.

Defense SPF 50 is the

Medik8 Blue AOX (£60.50) serum is fragrance-free, paraben-free and non-acne aggravating.

first daily-use high broad-spectrum UV protection

Skin is left hydrated, cool and matte whilst intense moisturisation improves its appearance, texture

product on the market that is paraben-free, with 100%

and flexibility. It also has the added benefits of not clogging pores and preventing premature skin

mineral UV filters and can be used on all skin types.

photo-ageing when used alongside sun protection. As an advanced formula from the Medik8

The product delivers the highest and safest protection

Prevent Range, Blue AOX absorbs immediately into the skin and assists in reinforcing skin cells to maintain a youthful appearance.

in a weightlessly fluid texture so that the skin is left feeling bare and soothed, making it a desirable product to wear day after day. Unlike chemical filters, which can absorb into the skin, mineral filters

Cynosure acquires SmoothShapes XV

protect by staying on top of the skin to absorb and

Cynosure UK has acquired all of the assets of Eleme Medical

more on this product).

and will immediately begin to market the company’s non-

Blemish + Age is a range of products designed for acne

invasive SmoothShapes XV system for a dramatic reduction in

prone ageing skin. The range consists of three products:

the appearance of cellulite.

BLEMISH + AGE DEFENSE SERUM 30ml (RRP £75.00),

The SmoothShapes XV system treats cellulite through a proprietary

BLEMISH + AGE CLEANSING GEL 250ml (RRP £29.00) and

process known as Photomology, which combines laser and light

BLEMISH + AGE SOLUTION 250ml (RRP £27.00). Due to its

energy with mechanical manipulation (vacuum and massage)

precise and intense exfoliation, this powerful trio is an

to produce tighter, smoother-looking skin. The system is FDA

ideal pre-peel regime to enhance the results of clinical

cleared for marketing in the United States and CE marked for

procedures and SkinCeuticals professional treatments.

sale in Europe. The device is also marketed for circumferential reduction outside the United

In an eight-week dermatologist-controlled clinical study

States. Introduced in April 2010, the SmoothShapes XV features 50% more laser power than the

of 50 multi-ethnic subjects, twice daily use of Blemish +

first-generation product for a quicker, more reproducible procedure. The system uses multiple

Age Defense, Blemish + Age Cleansing Gel, and Blemish

wavelengths to increase heat deposition in the fat cell three times faster than the original

+ Age Solution significantly reduced acne lesions within

SmoothShapes device, which was introduced in 2008, while maintaining higher temperatures.

one week and signs of ageing within four weeks.

reflect the sun’s rays. These filters, known for their high safety profile, are suitable for even very sensitive and intolerant skin (see this month’s Editor’s Choice p4 for

Institute BCN DEVELOPS skincare range Mesotherapy specialist, Institute BCN has created a mesocosmetic daily skincare range called INSPA, based on their experience developing mesotherapeutic treatments for dermatologist and cosmetologists. Utilising the same active ingredients used in the professional line, INMED, the topical range will enable patients to not only maintain and improve on the results obtained from the professional treatment but can give some of the same fantastic effects when used by themselves at home.

The INSPA range consists of four specially formulated products to target skin ageing, lack of nutrients, pigmentation and cellulite: MesoAge - Hyaluronic Treatment Day Cream 40ml (£73.00); MesoVita - Vitamin Treatment Night Cream 40ml (£82.00); MesoBlanche – Melano Treatment 40ml (£68.00) and MesoCell – Adipo Treatment 140ml (£65.00).

42

cosmeticnewsuk.com

Advanced anti-ageing UV protection

Advanced & clinically proven

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Great skin feel formulations with advanced UV Photoimmunoprotection Technology

see us at NEW!

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stand 56

The Professional Choice Advanced dermo-cosmetic and dermatological research-based products

View On | Employment Law

Wind of change

Legal expert David Regan gives his view on the implications for employers of the abolition of the default retirement age

The key changes to the law on retirement are that the default retirement

What is a ‘legitimate aim’?

age will be abolished with effect from October 1 2011 and notices of

Cases under the ‘old law’ have found legitimate aims to be workforce

intended retirement date cannot be issued from April 6 2011 onwards.

planning, enabling recruitment and retention of younger employees, avoiding adverse impact on pensions and benefits, ensuring continued

David Regan is a solicitor in the employment team at Mundays Solicitors, a leading regional practice,

what employers can do

competence, and having an age balanced workforce ensuring job

Speak to the employee ‘off the record’

be careful when implementing a normal retirement age and will need to

Whilst this option is tempting, trying to speak with an employee ‘off the

show that they have balanced the employee’s rights and dignity against the

record’ is fraught with difficulty. In brief, simply saying “this conversation

needs of the business.

opportunities amongst the generations. However, employers will need to

is off the record” or ‘without prejudice’, does not mean that the employee cannot use the conversation against the employer. Therefore an employee

Flexible Working

could argue that these discussions are an attempt to force them out on the

In practice some employers may be happy to allow an employee to

grounds of their age, and consequently sue for age discrimination.

continue working as long as they choose, and many employees will most likely want to at least reduce their hours, if not finish working completely, as

which provides quality advice to corporate and

Speak to the employee ‘on the record’

they age. It is important to note that the abolition of the default retirement

private clients.

The best time to do this is during annual appraisals, or at regular meetings.

age has no effect upon the flexible working law which is currently in place,

Indeed, it may make sense for employers to discuss future plans with all

and employers will not be under a duty to allow older employees to work

employees at appraisal time, as this will give the employer a better idea

reduced hours unless they are eligible for flexible working in the usual way.

of who is looking for advancement, who is happy within their role, who is considering retiring, and plan accordingly.

Performance Management In addition to the employee relations issues highlighted above, managers

Keep a close eye on performance

must ensure that performance management processes are implemented

Many employers are concerned that the change in law means that they

fairly across the entire range of employees in order to avoid any accusations

will be stuck with staff members who cannot perform and who cannot be

of age bias, or trying to force out the older members of staff. In addition,

retired. This is not the case. In fact, under the new law, employers will have

managers will need to watch for age related disabilities and, if any disability

to keep a closer eye on who is performing well, and manage all employees’

is found, will need to consider whether or not any reasonable adjustments

performance equally, regardless of age or length of service.

may need to be made in relation to the employee and their employment.

Set a corporate ‘normal retiring age’

Exceptions

Contrary to popular belief, employers will still be able to set a ‘normal

There are two exceptions to the abolition of the default retirement age:

retiring age’ for employees. Although this will be age discrimination, this

It does not affect occupational pension schemes and the setting of a

will be justifiable if the decision can be shown to be a proportionate means

‘normal retirement age’ for the purposes of occupational pension schemes.

of achieving a legitimate aim.

Employers may withdraw benefits for employees at or over the age of 65

Difficulties

(with the age at which withdrawal will be legal rising in accordance with the

Succession planning

namely that the rising costs of benefits and insurance for employees

The most obvious difficulty for employers will be that there is no longer

over the state pension age could make the provision of these benefits

a ready-made timetable for retirement, meaning the path to senior

prohibitively expensive.

positions could be blocked. Employers may also feel unable to ask when an employee is intending to retire, leading to ‘shock’ retirements that leave the employer without a proven successor.

state pension age). This exemption deals with a key concern of employers,

in Conclusion The abolition of the default retirement age has the potential to

44

Employee Relations

have a large impact on businesses, as staff may choose to remain in

Employers may also find it difficult to start discussions about retirement

their position longer, hindering succession planning, and employers

with employees as detailed above. Even if they do, many employees may

and managers will be forced in many cases to invoke disciplinary

not take kindly to the idea that they should retire if they are not ready

procedures to manage the performance of longstanding employees,

to do so. In addition, under the ‘old’ law, employees have often been

with a subsequent negative effect on morale. However, where there

allowed to continue to retirement with managers overlooking lapses in

is clear ongoing dialogue between managers and staff, and all

judgment or incremental changes in performance, which can be attributed

parties are open to sensible communication, there is no reason why

to an employee’s age. Moving forward, employers will be faced with the

employees continuing to work past the current default retirement age

unpleasant task of performance manageing longstanding, cherished

should prove to be a problem. Employers are still free to choose to set

employees if they are not up to task rather than allowing them to continue

a retiring age for their business, provided that they are able to justify

with the knowledge that retirement is just around the corner.

this.

cosmeticnewsuk.com

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Best Practice | PR

BOTOX BABYLON Tingy Simoes, manageing director of Wavelength Marketing Communications, on a decade in the life of a cosmetic surgery publicist

It’s difficult to encompass just how much the industry and people’s expectations surrounding cosmetic surgery and aesthetic treatments have changed in the last 10 years, but I’m sure that most practitioners, publicists (and the public) would agree that there’s clearly been an increase in hysterical reporting in the consumer press, with journalists on a never ending quest for what’s new, sexy, lurid and bizarre.

Tingy Simoes is manageing director of Wavelength Marketing Communications (www.wavelengthgroup.com) and founder of Cacique Public Relations (www.caciquepr.com)

S

ome people in our industry may recognise

fascination in the world of cosmetic surgery, which

my name, probably because it’s so weird (it

presents tremendous opportunities for key players who

was the 70’s and I’m Venezuelan) but also

want to promote themselves to the media.

because they know me as the publicist for

organisations such as the British Association of Aesthetic

These last 10 turbulent years have seen scandalised

Plastic Surgeons and the British Academy of Cosmetic

headlines on subjects ranging from ‘trout pouts’ and

Dentistry. Over the last decade my team and I have

‘pillow faces’, to ‘exploding’ breast implants, moobs

also helped launch a wide range of now-recognisable

and deadly buttock injections. I believe that my

brands in the UK including Smartlipo, Velasmooth, Heal

experiences have taught me what works for the press,

gel and MyBreast.org, among many others.

and what doesn’t – which allows me to offer you some useful do’s and don’ts for your own PR campaigns.

In my role as a press officer I have had to field my

As the Noughties introduced us to Google, text

share of ludicrous press enquiries. One memorable

messageing and Ugg boots, journalists in the

example was a journalist undergoing breast reduction

mainstream media seemed grateful for pretty much

for a documentary. She wanted to know if she could

any titbit (pardon the pun) from the hitherto ‘secret’

cremate the removed tissue into a diamond, or could I

and privileged world of face-lifts, liposuction and

suggest something ‘wacky’ to do with it. I contemplated

Botox®. These procedures were still perceived as the

a list including ‘stir fry’ and ‘knit into a hat’ but forced

prerogative of only the rich and famous, and publicity

myself to explain it’s incinerated as bio-hazard.

could be garnered with somewhat relative ease.

General comment on the advent of makeover shows,

I’ve been asked whether Jordan’s implants can melt in

for example, or a warning against going abroad on

the jungle, and what would happen if a mosquito bit

cheap surgery deals were (and still are) legitimate

her breast (I actually don’t know – would the mosquito

ways to secure press interest, especially if there’s

die…?). I also took a call from a weight loss-related

anything controversial in the views being expressed,

reality TV show, where the producer asked ‘if I could

and if they can ‘piggyback’ on something topical that’s

bike them over some fat’, so the contestants could gain

already in the news. Anyone have any opinions on

perspective on how much they’d lost throughout the

injectables being offered at Superdrug, for example?

series. I’m glad to say the answer was an emphatic ‘no’.

I have found three approaches that will, almost always,

All of this clearly demonstrates that a) I have a very

‘hook’ journalists’ interest. The first is rather obvious and

weird job and b) there continues to be an intense

probably one of the easiest sells: ‘new’ procedures,

cosmeticnewsuk.com

47

Best Practice | PR

“Most magazines and newspapers are continually on the lookout for what’s new and, unfortunately, a lot of the time they don’t seem to care whether it actually works”

While I’m on the theme of case studies, allow me a small rant about photography. Why is it that so many clinics and practitioners fail to take good pictures of their patients? I have received so many photos where I literally cannot tell which is the ‘before’ and which is the ‘after’. I know of a clinic that still takes only Polaroids! Photos are what sell the story.

techniques or technology. Most magazines

here to allow you to get creative – though

They must be high resolution, and represent

and newspapers are continually on the

unfortunately the pressure PRs are under to

‘like to like’. If the patient is smiling in the

lookout for what’s new and, unfortunately

deliver coverage has resulted in some real

‘before’, they should be smiling in the ‘after’.

for the reputation of the industry as a

howlers. Most respectable outlets will query

A laser lipo story, where the ‘before’ photo

whole, a lot of the time they don’t seem to

a claim of ‘300% rise’, because they suspect

shows the patient leaning forward, but in the

care whether it actually works or not. I’ve

it means three patients. I’ve lost count of

‘after’ standing and sucking in the tummy,

managed some very successful stories

the amount of times that journalists will call

will not make it into the Daily Mail unless the

surrounding new applications of traditional

me to check whether it’s really true that

case study can come up with some candid

techniques, such as for back rolls and

there’s been a 40% rise in patients having

(maybe on holiday in a swimsuit) shots

muffin-tops (sometimes I think I could swap

‘Blackberry Botox’ or ‘Revenge Surgery’.

where the difference is not only discernible

press releases with Greggs the Bakers), but

You must be willing and able to prove and

but drastic. Also – a slight reality check: your

I’ve also seen some distasteful press releases

defend statistics you put out to the media.

65-year-old male patient will never make it

(not my own, I hasten to add) crash and

Trends and warnings work well. If, say, your

into GQ.

burn. ‘Speedo Sag’ just sounds gross, and

dental practice is seeing more TMD patients

quite frankly to insinuate that women are

than usual, it is certainly worth positing a

This brings me to one last, but essential,

getting more Botox® during the World Cup

theory that people may be grinding more

aspect that must be considered by those

because ‘they’re not allowed at home’

due to worries in the recession - and drafting

of you looking to explore, launch, continue

during the games is plain misogynistic.

a genuine warning on how to treat the

or revisit a PR campaign whether in-house

problem.

or with an agency: ensure you have an

Announcing a new tweak on an existing treatment and giving it a groovy new name, isn’t, in itself, wrong (cue M&S music: these aren’t just any veneers…). When done well (e.g., the technique was published in a medical journal; it taps into a current trend; you have a willing case study with strong before-and-after photography) it’s probably the closest you’ll ever

“But WHY, many of my clients demand, this obsession with case studies? Can’t the journalists just take my word for it? In a word: no”

come to actually guaranteeing coverage.

48

understanding of the outlets you’re trying to target, their age groups and their audience demographics. So many times I have been told by clients (whilst wrinkling their delicate noses) that their patients ‘simply do not read The Sun’.

Instead, they feel it would be best to educate the readers of the FT or The Telegraph about

preventing wrinkles and tooth decay. Might

However, for this to work the procedure

Finally, there’s human interest…the absolute

I suggest that for the readers of those august

should actually be new, and most

ideal. But WHY, many of my clients demand,

publications that horse has already bolted?

importantly, proven to work. From the ‘Miami

this obsession with case studies? Can’t

Thong Lift’ to the ‘Snap-On Celebrity Smile’

the journalists just take my word for it? In

So what, in the media’s view, makes the

there must, in reality, be something different

a word: no. I’m sure I don’t have to tell

perfect story? One that combines all the

and effective as well as ‘new’. This is why so

Cosmetic News readers how competitive

above, of course! A catchy headline,

many supposed procedures that are meant

it’s become out there. Everyone is offering

some strong statistics, a case study with a

to be ‘the latest craze from Hollywood’ come

aesthetic treatments (whether they’re

legitimately new procedure, with a strong

and go, never to be heard of again. To this

appropriately trained and qualified is

emotional backstory…or at least, one

day I’m still being hounded by journalists

a whole other kettle of fillers) and it’s

with some of those elements. Perhaps, if

trying to locate the apparent hordes of

becoming very difficult to differentiate.

cosmetic surgery and aesthetic treatment

women undergoing dimpleplasty to look

Basically, if you say you’re good, you’ll

providers around the country can all

like Cheryl Cole, or shoulder lipo, (maybe

need to prove it. Journalists want patient

increase the quality and the content of their

for a story titled ‘Tormented by My Fat

stories that illustrate the impact of your care

communications, we might be able to better

Clavicles’).

and talents – the more dramatic the story,

educate and reach the media and thereby

the better. It’s no use ranting at your poor

the public.

The second area extremely likely to garner

publicists because they can’t get a teeth

exposure includes statistics, research

whitening case study placed on the cover

My work life would be an awful lot less

studies and trends. There is some leeway

of Grazia!

colourful, though.

cosmeticnewsuk.com

see us at stand 22

AL

S k i n

COURSE DIRECTOR Benjamin ASCHER, Plastic Surgeon, France

R

MA A g i n g

ENDA

COURSE COORDINATORS Henry H CHAN, Dermatologist, Hong Kong Chee Leok GOH, Dermatologist, Singapore Kotaro YOSHIMURA, Plastic Surgeon, Japan SCIENTIFIC SECRETARIES Moshe LAPIDOTH, Dermatologist, Israel Woraphong MANUSKIATTI, Dermatologist, Thailand Xiong Zheng MU, Plastic Surgeon, China Tokuya OMI, Dermatologist, Japan Paisal RUMMANEETHORN, MD, Thailand

SINGAPORE

India

M a s t e r

C o u r s e

o n

A g i n g

AL

S k i n

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I n t e r n a t i o n a l

Y RK O U R

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17,18 and 19 JULY 2011

C

ENDA

COURSE DIRECTOR Benjamin ASCHER, Plastic Surgeon, France COURSE COORDINATORS Daniel CASSUTO, Plastic Surgeon, Italy Malavika KOHLI, Dermatologist, India Neeta PATEL, Plastic Surgeon, India SCIENTIFIC SECRETARIES Manoj JOHAR, Plastic Surgeon, India Moshe LAPIDOTH, Dermatologist, Israel Mukta SACHDEV, Dermatologist, India

GURGAON l New Delhi

12 and 13 NOVEMBER 2011

o n

A g i n g

AL

S k i n

14th AnnuAl Congress

SCIENTIFIC SECRETARIES Olivier GERBAULT, Plastic Surgeon, FRANCE Anne LE PILLOUER PROST, Dermatologist, FRANCE

ENDA

sTAY ConneCTeD!

COURSE DIRECTOR Benjamin ASCHER, Plastic Surgeon, France COURSE COORDINATORS David GOLDBERG, Dermatologist, USA Bernard MOLE, Plastic Surgeon, FRANCE Bernard ROSSI, Dermatologist, FRANCE

R

C o u r s e

AL

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M a s t e r

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I n t e r n a t i o n a l

Y RK O U R

MA

2 0 1 1 - 2 0 1 2

o n

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a g e n d a

C o u r s e

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ASIA

M a s t e r

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I n t e r n a t i o n a l

Y RK O U

ENDA

PARIS l FRANCE

26 to 29 JANUARY 2012 ORGANIzING SECRETARIAT: IMCAS, c/o ChECK-UP SANTE 8, RUE FOUCAULT - 75116 PARIS - FRANCE

TEL: +33 (0)1 40 73 82 82 / +33 (0)1 40 70 09 09 FAx: + 33 1 40 70 92 40 MAIL: imcascongress@wanadoo.fr

www.imcas.com

Business Focus | Marketing

The

write stuff Zoe Davitt on copy writing

We are living in of age of information and sensory overload – everyday we are bombarded with e-mails, blogs, videos, newspapers, TV adverts and programmes, podcasts, billboards, reports, letters, text messages – all of them vying for our attention.

S

o, as marketers how do we ensure that our

to their needs and desires and arouse their interest.

message cuts through all the noise that is

The following acronym is widely used amongst

out there?

marketers and helps focus your thoughts:

Zoe Davitt is manageing director

In previous articles we’ve explored the theory

•

Attention – will it attract attention?

of Blue Horizons. She has a strong

behind marketing in general, building the

•

Interest – will it generate interest in my

background in marketing and

foundations for a sound knowledge of marketing

customer service, giving her a

and how our strategy should be based around

perfect combination of skills and

delighting our customers. In our latest series we’re

expertise. Her many business-

getting more hands-on. This month, we focus on

orientated qualifications include ones from the CIM (Chartered

many sectors including medicine,

Getting started

Desire – will it also generate a desire for my product/service?

•

Action – will it stimulate action (i.e. telephone call, e-mail, etc)?

the craft of copywriting.

Institute of Marketing), and she has a wealth of experience across

product/service?

•

Who am I writing this copy for?

dentistry, recruitment, tourism,

As with most things in life, planning prevents poor

hotel management and facilities

performance. Before you start embarking on any

In order to effectively communicate with our

management.

copy, ask the following questions:

audience, we must speak in their language. Write in the colloquial language that your customers use

•

What are your objectives?

in everyday conversation, keeping it clear, simple

•

With whom do you want to communicate?

and to the point.

•

What do they want to know?

•

What have you to offer?

Good copy has to be personal, it has to be

•

What is the benefit to them?

relevant and it has to be specific. Apparently,

•

Who are you trying to influence?

when someone reads your advert or lands on

•

Why should your prospect buy it?

your web page, you have between three and

•

Where will you find your prospect?

five seconds for them to make a decision as to

•

When should you speak to them?

whether they’ll carry on or not!

It is all too easy to think in terms of your product

The message must be benefits focussed not merely

features and how you can sell, sell, sell. But,

feature dependent. The audience will want to

consumers nowadays are a sophisticated bunch

know ‘What’s in it for me?’ – fear of loss or promise

and sales hype just doesn’t cut it any more. If

of gain? If you are answering this then you have

anything, the hard-sell just puts people off. Think of

a much better chance of connecting with your

it more in terms of suggesting rather than selling.

audience and persuading them to purchase from

The aim is to connect with your audience – relate

you.

cosmeticnewsuk.com

51

Business Focus | Marketing

Don’t get obsessed with grammatical correctness. When we

of the publication? What are

write we often have instilled in us from our academic past the

the mechanics of the advert –

need to be grammatically correct but what we are aiming

size, orientation, frequency? When is the

for is to make the copy easy to read and straight-forward.

deadline?

According to a recent article featured in The Guardian “Up to 16 million adults – nearly half the workforce -– are holding down

Direct mail

jobs despite having the reading and writing skills expected of

do ensure the copy and design highlight the call to action

children leaving primary school.” Be warned, don’t baffle your

immediately get the tone of voice right – good direct marketing

audience.

should draw someone in to a conversation, not shout at them! don’t trick people into opening a piece of direct mail; it’ll back-

Think more about the tone of voice – be enthusiastic, be friendly

fire. Yes, be creative and compelling, but don’t be deceptive or

and be memorable. Be on brand!

annoying!

What do I want this copy to do?

Promotional literature/brochures •

Quality over quantity – people are busy, so get straight to

Ask yourself why are you writing this copy? Do you want to

•

Be truthful but be interesting. Engage your audience

merely provide information – say for a product leaflet? Or, do

•

Give the reader helpful advice

you want to increase sales via an advertising campaign? The

•

Break up copy with sections, sub headings and images

clearer that you are in terms of your objectives for writing the

•

Use tables and graphs to convey complex information

the point and be specific

copy, the more chance you have in it being successful.

Good successful pieces of marketing communications blend Research has shown that consumers respond well to facts

words and design together for maximum impact – one will not

and figures. Being specific and factual is a good starting point.

work without the other. Use the merits of language and visual

But, avoid deceptive product claims. Particularly in the field

design to grab attention, arouse that interest, create the desire

of aesthetic medicine you must be ethical at all times and

and spur your audience in to action!

not mislead your customers. You should highlight the product benefits and the ‘potential’ of what they can do for the

Websites

customer.

When we look at a website, our eyes move around the page and try to establish how to navigate the page and find what

Keep asking yourself “How is my product better than the

we are after. If we aren’t able to find what we’re looking for, or

rest?” “What does my product have that no-one else has?”

something doesn’t grab our attention we’ll quickly click away.

“Why should the reader buy my product and not from my competition?”

Signpost your website for your audience – make navigation as simple as possible. Websites needs to be creative, compelling

Testimonials are a powerful marketing tool and can support your

and informative – wording does not work on its own on a

message really well. If the audience can relate to a testimonial

website, it needs to work with the design of the site, the images,

you’ve succeeded in that all important connection. However,

sounds etc as an entirety.

testimonials shouldn’t be made up – you need to be sincere, you need to be truthful and you must be honest in all of your

Another important audience to consider when writing for the

marketing communications. Don’t forget to include your brand

web is search engines. Without getting too caught up in the

name and a ‘Call to Action’ such as ‘call us now to book an

minefield that is SEO, what you are looking to achieve is high

appointment’, ‘sign up here to receive regular updates’ etc.

value content and keywords in order for the search engine

Where is the copy appearing?

spiders to easily trawl through your site and find relevant content.

It goes without saying that you need to adapt your style of

It is also important to keep your site updated with fresh content

writing to suit the medium, whether it be a press advert, a web

– think about e-newsletters, blogs, tweets and relevant inbound

page or a promotional brochure.

links to your site.

Adverts

To summarise

•

Every headline should appeal to the reader’s self-interest

Good copy must be clear, simple, direct, appropriately

•

Balance copy with pictures

expressed and relevant. Try to remember that communication

•

Con’t cram too many messages into an advert – stick to a

is not about what you write or what you say, it’s about what

few key points

your audience reads or hears. Your audience will want to know

Don’t forget your logo and a call to action

“What’s in it for me?” – so tell them! And finally, regardless of

•

what you write, review it, check it and then get someone else to Think about where the advert is appearing. What is the ‘style’

52

cosmeticnewsuk.com

check it.

Training Spotlight | GCG Healthcare

An

Education We find out about GCG Healthcare’s laser training courses

GCG Healthcare Ltd was established in 1996 and is a Medical Scientific Consultancy specialising in providing independent regulatory support services for laser and intense light device (IPL) users such as private doctors, clinics, dentists, beauty therapists, health clubs and spas wishing to comply with current legislation.

The company supports more than 300 private medical

The trainers

practices, clinics and spas using in total more than 350

One of the lead trainers and director of GCG Healthcare is Godfrey Town, a

laser and pulsed light devices. One of the company’s

clinical technologist and scientist specialising in the comparative measurement

key focuses is on providing accredited education within

of IPL and laser devices. A regular invited speaker at international aesthetic laser

this field. The training is carried out at the East India

meetings Godfrey has published scientific and clinical papers in international peer-

Club in London and includes:

reviewed journals on the use of laser and intense pulsed light (IPL) devices.

Godfrey specialises in applications training for healthcare professionals and therapists

• • •

Core of Knowledge Annual Update Training Laser Tattoo Removal Training Course

in private practice using light-based technology for hair and tattoo removal, facial skin rejuvenation, acne management and the treatment of benign pigmented and vascular conditions. He holds a Certificate of Competence in Radiation Protection in the fields of Medical and Research issued by the Board of RPA2000 an Assessing Body recognised

Godfrey Town

by the Health and Safety Executive (Certificate No: 00053), He is a clinical technologist The Core of Knowledge Training Course is intended

and provides consultancy services to several laser manufacturers and multinational companies. He has authored

both as an introduction to the subject of Laser and IPL

comprehensive Laser Hair Removal and Skin Rejuvenation training manuals and has directly assisted in the staff training

Safety and to provide update training on hair removal,

and commissioning of numerous skincare clinics. His technical knowledge is supported by over 5 years practical experience

skin rejuvenation, the management of acne with laser/

learned as an owner-manager of a successful UK private laser and IPL clinic.

IPL and the treatment of vascular and pigmented

Another trainer is Dr Ross Martin. Dr Martin is a member of the BMLA and a member and examiner of the Cosmetic Doctors

lesions.

Association. Dr Martin’s interest in dermatological lasers started in 1990 when, along with several other doctors in the UK, he recognised the potential for the use of the Q-switched ruby laser for

The course fulfills the requirements of the syllabus

the removal of tattoos. He started one of the first centres in Europe to offer this technology and

specified in the Medicines and Healthcare products

was part of a national organisation called Laserase, which introduced the concept of simple,

Regulatory Agency’s Bulletin DB2008(03) which most

affordable laser surgery for laser tattoo treatment.

of the London Boroughs require to be undertaken by

Dr Martin has provided laser consultancy services to some of the largest and smallest light

laser and IPL users every three to five years. The course

therapy providers, covering many parts of the country. He is currently medical advisor to a large

is accredited by the British Medical Laser Association

chain of high street providers and has produced medical laser treatment protocols for numerous

(BLMA) and is directed to cosmetic users of laser and IPL devices in aesthetic practice. An extensive

Dr martin

light-based devices.

workbook and certificate is provided.

The Annual Update Training covers manageing adverse events and treatment related problems, new laser and IPL applications and technologies (including fractional, skin rejuvenation, skin tightening, photodynamic therapy and home-use technology), advanced hair removal including the treatment of intimate body areas, how to approach skin rejuvenation using lasers and intense light systems as part of an overall programe, the need for clinical governance through the use of Treatment Protocols and compliance with current national and local legislation. An extensive workbook and certificate is provided.

The Laser Tattoo Removal Training Course covers every aspect including suppliers and types of suitable laser, treatment methods, side effects and treatment related problems, a live demonstration of a tattoo removal treatment and the setting up of a laser tattoo removal service. As well as a course workbook, participants are provided with a CD containing useful reference documents and numerous clinical studies describing laser tattoo removal and a certificate.

54

cosmeticnewsuk.com

Upcoming courses

Q-Switch Tattoo and Pigmentation Laser Training course - Monday June 13 2011.

Combined Core of Knowledge and Annual Update Training course – Monday May 16.

This training course focuses on: • Understanding Q-switched laser technology and tattoo inks

The training focuses on:

• Pre-Treatment Consultations and Post-Treatment Care

• Pre-Treatment Consultations and Post-Treatment Care

• Case Studies including decorative, cultural and traumatic

Advice

tattoos and pigmentation

• Contraindications and Photosensitising Medications

• Side Effects and Complications

• Side Effects and Near Misses

• Demonstration of several different Q-switched lasers

• Advanced Hair Removal

• Certificate of attendance

• Skin Rejuvenation Registration costs £260 + VAT. The closing date for Registration is £250 + VAT. The closing date for registration is

registrations is Thursday June 9.

Thursday May 12.

To book your place on either of these courses email sales@gcghealthcare.co.uk or call 01444 484 911 or visit www.gcghealthcare.co.uk

Is your staff training up to date?

GCG HEALTHCARE LTD specialises in providing independent regulatory support services and training for laser and intense light device (IPL) users such as private doctors, clinics, dentists, beauty salons, health clubs and spas wishing to comply with current legislation.

If you are starting up or continuing to use lasers and / or intense light systems in your premises, you will need the help of a Laser Protection Adviser (LPA) to assist you with Core of Knowledge Training and in complying with legally binding Standard Conditions issued by your local borough council.

GCG can assist you with preparing Local Rules, Risk Assessments, Treatment Protocols and guidance on action plans following audit inspection.

If you need our assistance please call us on 01444-484911 or email us at: sales@gcghealthcare.co.uk

GCG HEALTHCARE LTD, 88 Noahâ&#x20AC;&#x2122;s Ark Lane, Haywards Heath, West Sussex, RH16 2LT. Phone: 01444-484911 Fax: 01444-484357 E-mail: sales@gcghealthcare.co.uk

www.gcghealthcare.co.uk

1

e 01 CH O E 2 n aC IT TO RS e o pl W T U n e -S TA O u R R Q ER G C J Ca ou S N h th y LA INI 13t al ok A , e o TR ay G h o b d C t n G 1 o ll 91 M Ca 84 4 4 44 01

Did you know Laser and IPL regulations have changed?

Dates for the Diary

We round up upcoming events, training courses and meetings

April 2011 Clinic, Dublin, Ireland, www.genuinedermaroller.co.uk

Skin Assessment and Effective Treatment Planning, London,

28 Genuine Dermal Roller Training, Best Western Hotel, Edinburgh,

www.sallydurant.com

Scotland, www.genuinedermaroller.co.uk

17-18 SkinCeuticals Training, Cheshire, www.SkinBrands.co.uk

18 Sculptra Beginner’s Course: Session 1 (plus Session 2 on May

18 Dr Bob Khanna Training Institute, Botulinum Toxin - Beginners,

23), Southampton, www.innomedtraining.co.uk

www.drbobkhanna.com

18-19 Body Silk Consulting Intermediate Two-day business course

18 Combined Botox and Dermal Filler Course, Glasgow,

1 Dr Brian Franks Training Courses: Hyperhidrosis and Intermediate

for beauty and medical start-ups,

www.inspiredcosmetictraining.com

Botulinum Toxin, North London, jan@drbrianfranks.com

www.bodysilk.co.uk/home/training-courses

18-19 Medik8 Training, London, www.SkinBrands.co.uk

2 Advanced Botulinum Toxin in Facial Aesthetics: New Users,

19 Dr Bob Khanna Training Institute, Botulinum Toxin – Advanced,

London, www.innomedtraining.co.uk

19 Medik8 Training, Cheshire, www.SkinBrands.co.uk 19-20 SkinCeuticals Training, London, www.SkinBrands.co.uk

2-3 Body Silk Consulting Intermediate Two-Day Business Course for

20 SkinMedica Training, Cheshire, www.SkinBrands.co.uk

20 Dr Bob Khanna Training Institute, Dermal Fillers – Beginners,

Beauty and Medical Start-ups, www.bodysilk.co.uk

20 Combined Botox and Dermal filler course, Glasgow,

www.drbobkhanna.com

3 Dermal Fillers in Facial Aesthetics: New Users to Hyaluronic Acid

www.inspiredcosmetictraining.com

21 Body Silk Consulting Introductory One-day business course for

Fillers, London, www.innomedtraining.co.uk

27 Wigmore Medical Training, Introduction to Skincare and

beauty and medical start-ups,

4-5 GMT TEC and Sally Durrant, Dermatology for the Skincare

ChemicalPeels, London, training@wigmoremedical.com

www.bodysilk.co.uk/home/training-courses

Professional, London, www.sallydurant.com

28 Wigmore Medical Training, Medik8 DermalRoller, London,

23 GMT TEC and Sally Durrant, The Definitive Guide to Acne

5-6 SkinCeuticals Training, Cheshire, www.SkinBrands.co.uk

training@wigmoremedical.com

Vulgaris, London, www.sallydurant.com

7 Nouveau A-Lift Microcurrent Facial Training, Yorkshire,

30 Wigmore Medical Training, Microsclerotherapy and Facial

23 Wigmore Medical Training, CPR, London,

0845 644 3994

Telangiectasia, London, training@wigmoremedical.com

training@wigmoremedical.com

9 Genuine Dermal Roller Training, Hatton Garden, London,

30 Body Silk Consulting Introductory One-Day Business Course for

23 Wigmore Medical Training, Introduction to Skincare and Chemical

www.genuinedermaroller.co.uk

Beauty and Medical Start-ups, www.bodysilk.co.uk

Peels, London, training@wigmoremedical.com

9 Botox Training, Birmingham, www.medicsdirect.com

30 Botox Training, Belfast, www.medicsdirect.com

24 Medik8 Training, Cheshire, www.SkinBrands.co.uk

bioptica Laser Safety Consultants Bioptica: Laser Core of Knowledge course given at YOUR clinic on a date that suits YOU. Visit www.bioptica.co.uk for more information or call 07766 591 085.

9-10 Body Silk Consulting Advanced Two-Day Business Course for Beauty and Medical Start-ups, www.bodysilk.co.uk

www.drbobkhanna.com

24-25 SkinCeuticals Training, London, www.SkinBrands.co.uk

May 2011

25 SkinMedica Training, Cheshire, www.SkinBrands.co.uk

9 Wigmore Medical Training, Microsclerotherapy and Facial Telangiectasia, London, training@wigmoremedical.com

1 Dermal Fillers Training, Belfast, www.medicsdirect.com

training@wigmoremedical.com

10 Dermal Fillers Training, Birmingham, www.medicsdirect.com

4 Botox Training, Manchester, www.medicsdirect.com

26 Wigmore Medical Training, Advanced Toxins and Fillers, London,

11 Dr Bob Khanna Training Institute, Botulinum Toxin – Beginners,

5 Dermal Fillers Training, Manchester, www.medicsdirect.com

training@wigmoremedical.com

www.drbobkhanna.com

6 Wigmore Medical Training, Sculptra, London,

11 Genuine Dermal Roller Training, The Clinik, Brighouse, Yorkshire,

training@wigmoremedical.com

www.genuinedermaroller.co.uk

6 Nouveau A-Lift Microcurrent Facial Training, Yorkshire,

June 2011

11 GMT TEC and Sally Durrant, The Art of Skin Resurfacing and

0845 644 3994

3 Wigmore Medical Training, Introduction to Skincare and Chemical

Regeneration, Birmingham, www.sallydurant.com

6-7 Cosmetic News Expo 2011, Business Design Centre, Islington,

Peels, London, training@wigmoremedical.com

11 Wigmore Medical Training, Sculptra, London, training@

www.cosmeticnewsuk.com

4 Body Silk Consulting Introductory One-day business course for

wigmoremedical.com

7 Chemical Peeling Systems: Comprehensive Course for New Users,

beauty and medical start-ups, www.bodysilk.co.uk/home/

12 Dr Bob Khanna Training Institute, Botulinum Toxin – Advanced,

Manchester, www.innomedtraining.co.uk

training-courses

www.drbobkhanna.com

7 Body Silk Consulting Introductory One-day business course for

4 Advanced Botulinum Toxin in Facial Aesthetics: New Users,

12 Wigmore Medical Training, CPR, London, training@

beauty and medical start-ups,

London, www.innomedtraining.co.uk

wigmoremedical.com

www.bodysilk.co.uk/home/training-courses

5 Advanced Dermal Fillers: Facial Contours, Lip Masterclass and

12 LCS Academy Practical Guide to Contraindications, www.

7 Botox Training, London, www.medicsdirect.com

Skin-Hydration London, www.innomedtraining.co.uk

lcsacademy.co.uk

8 Dermal Fillers Training, London, www.medicsdirect.com

6 GMT TEC and Sally Durrant, The Physiology and Management of

12-13 Medik8 Training, London, www.SkinBrands.co.uk

9 LCS Academy Core of Knowledge, www.lcsacademy.co.uk

the Skin Ageing Process, London, www.sallydurant.com

13 Dr Bob Khanna Training Institute, Dermal Fillers – Beginners,

9-10 GMT TEC and Sally Durrant, Dermatology for the Skincare

7-8 SkinCeuticals Training, Cheshire, www.SkinBrands.co.uk

www.drbobkhanna.com

Professional, Birmingham, www.sallydurant.com

8 Wigmore Medical Training, Introduction to Skincare and Chemical

13 Wigmore Medical Training, Introduction to Skincare and

10-11 LCS Academy BTEC Medical Laser/IPL Qualification: Pt 2,

Peels, London, training@wigmoremedical.com

ChemicalPeels, London, training@wigmoremedical.com

www.lcsacademy.co.uk

8-9 Medik8 Training, London, www.SkinBrands.co.uk

14 Wigmore Medical Training, Introduction to Boutlinum Toxin Type A,

11 Wigmore Medical Training, Introduction to Skincare and Chemical

9 Wigmore Medical Training, Introduction to Boutlinum Toxin Type A,

London, training@wigmoremedical.com

Peels, London, training@wigmoremedical.com

London, training@wigmoremedical.com

14 Genuine Dermal Roller Training, Horrington Clinic, South

12 Wigmore Medical Training, Introduction to Boutlinum Toxin Type A,

10 Wigmore Medical Training, Introduction to Derma Fillers, London,

Horrington Village, Somerset, www.genuinedermaroller.co.uk

London, training@wigmoremedical.com

training@wigmoremedical.com

15 Wigmore Medical Training, Introduction to Dermal Fillers, London,

13 Wigmore Medical Training, Introduction to Derma Fillers, London,

10 Nouveau A-Lift Microcurrent Facial Training, Yorkshire,

training@wigmoremedical.com

training@wigmoremedical.com

0845 644 3994

15 Genuine Dermal Roller Training, Therapy House, Lytham St Annes,

13 Nouveau A-Lift Microcurrent Facial Training, Milton Keynes,

11 Wigmore Medical Training, Microsclerotherapy and Facial

Lancashire, www.genuinedermaroller.co.uk

0845 644 3994

Telangiectasia, London, training@wigmoremedical.com

15 Nouveau A-Lift Microcurrent Facial Training, Milton Keynes,

14 Botulinum Toxin in Facial Aesthetics: New Users, Newcastle,

11 Botox Training, Belfast, www.medicsdirect.com

0845 644 3994

www.innomedtraining.co.uk

11 Botox Training, Birmingham, www.medicsdirect.com

16 Chemical Peeling Systems: Comprehensive Course for New

14 Wigmore Medical Training, Microsclerotherapy and Facial

11-12 Body Silk Consulting Advanced Two-Day Business Course for

Users, London, www.innomedtraining.co.uk

Telangiectasia, London, training@wigmoremedical.com

Beauty and Medical Start-ups, www.bodysilk.co.uk

16-17 Body Silk Consulting Intermediate Two-Day Business Course

15 Dermal Fillers in Facial Aesthetics: New Users to Hyaluronic Acid

12 Dermal Fillers Training, Belfast, www.medicsdirect.com

for Beauty and Medical Start-ups, www.bodysilk.co.uk

Fillers, Newcastle, www.innomedtraining.co.uk

12 Dermal Fillers Training, Birmingham, www.medicsdirect.com

17 Mesotherapy for Fat, Cellulite and Skin Rejuvenation: New Users,

16 GMT TEC and Sally Durrant, Advanced Skin Science for the

13 Wigmore Medical Training, Sculptra, London, training@

London, www.innomedtraining.co.uk

Clinical SkinCare Therapist, London, www.sallydurant.com

wigmoremedical.com

18 GMT TEC and Sally Durrant, Nutrition and the Skin, Birmingham,

16 Wigmore Medical Training, Glo Minerals, London, training@

www.sallydurant.com

wigmoremedical.com

18 Genuine Dermal Roller Training, The Glass House Clinic, London,

16 GCG Healthcare Laser Core of Knowledge,

www.genuinedermaroller.co.uk

sales@gcghealthcare.co.uk

20 Genuine Dermal Roller Training, Cosmedical Skin and Laser

17 GMT TEC and Sally Durrant, Investigative Consultation, Advanced

56

cosmeticnewsuk.com

25 Wigmore Medical Training, Medik8 DermalRoller, London,

• If you have any dates you would like to add to our Dates for the Diary section please e-mail vicky@creativemedialtd.co.uk •

8145 Cosmetic News:Layout 1 23/09/2010 14:11 Page 2

see us at stand 5

CORE OF KNOWLEDGE

Attention All CliniC/SAlon ownerS Lost revenue due to sickness and holidays ?

Want to expand your Clinic to offer injectables ?

Why lose out when we are just one phone call away ?

01273 666862 We can provide temporary Nurse Injectors/Aesthetic Doctors at late notice.

The classic laser and light training day covers the MHRA 2008 syllabus, hence plenty of interesting laymanâ&#x20AC;&#x2122;s physics and basic photobiology. October 2010 brings significant changes to both laser and the wider cosmetic sector, with deregulation providing the impetus to liberalise the cosmetic market and bring cosmetic treatments into the scope of VAT. The Core of Knowledge is an ideal introduction for those new to laser/ILS technologies and a useful CPD refresher for more experienced practitioners.

Contact us to discuss further

teMPorAry AeStHetiC StAFF UK wiDe We have a database of qualified, experienced, professional, Fully insured Aesthetic Nurse Injectors and Aesthetic Doctors available at competitive daily rates.

Email Lesley on Lesley@aestheticprofessionals.co.uk www.aestheticprofessionals.co.uk

Call 0115 969 0111 or Email: training@mapperleypark.co.uk www.mapperleypark.co.uk/training

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Specialist Expertise Areas: High value transactions New start funding packages Used equipment Imported goods Equipment distributor schemes

CALL ANDY BULLOCK ON: 01928 739 712 Website: www.beautybusinessfinance.co.uk

ABC Laser Contact: Guy Gouldsmit T: 08451 707 788 E: info@a-b-c-uk.com W: www.abclasers.co.uk ABME Tech Contact: David Leahy T: 01843 297110 E: david.leahy@abmetech.com W: www.abmetech.com Allergan Contact: Customer Service T: 01628 494444 W: www.juvedermultra.co.uk Barnes Roffe LLP Service: Chartered Accountants, Business and Tax Advisors Contact: Shen Yap T: 020 8988 6100 E: s.yap@barnesroffe.com W: www.barnesroffe.com Beehive Medical Solutions Contact: Kevin Rendell T: 020 8550 9108 E: enquiries@beehive-solutions.co.uk W: http: //www.beehive-solutions.co.uk/catalog Bioptica Contact: Roy Henderson T: 07766 591 085 E: roy@biotica.co.uk W: www.bioptica.co.uk Blue Horizons Marketing T: 01242 236600 E: info@bluehorizonsmarketing.co.uk W: www.bluehorizonsmarketing.co.uk Services: Websites, patient literature, referral literature, brand image, advertising, e-marketing and more.

Boston Medical Group LTD Contact: Iveta Vinklerova T: 0207 727 1110 E: info@boston-medical-group.co.uk W: www.boston-medical-group.co.uk Candela UK Ltd Contact: Ben Savigar-Jones T: +44 08455210698 E: alex@alexsilver.co.uk W: www.candelalaser.co.uk Cordcourt Limited Service: Uniform Supplier Contact: Gina Unsworth T: 0161 724 6009 E: sales@cordcourt.co.uk W: www.cordcourt.co.uk Cosmedix Contact: Aysha Capion-Awward T: 0844 855 2499 E: info@cosmedix.com W: www.cosmedix.com Cosmetic Courses Contact: Morag Hague T: 0845 230 4110 E: info@cosmeticcourses.co.uk W: www.cosmeticcourses.co.uk Cutera (Europe) Contact: Stephen Ritchie T: 07969993296 E: sritchie@cutera.com W: www.cutera.com E-Clinic Contact: Mark Lainchbury T: 01274 530 505 E: info@e-clinic.uk.com W: www.e-clinic.uk.com Eden Aesthetics Contact: Anna Perry T: 01245 227 752 E: info@edenaesthetics.com W: www.edenaesthetics.com

DIRECTORY

Energist Contact: Andrew Snoddon T: 01792 798768 E: enquiries@energist-international.com W: www.energist-international.com Ericson Laboratoire Contact: Mike Filapiuak T: +44 02076296269 E: mike@ericson-laboratoire.co.uk W: www.ericson-laboratoire.com Euromedical Systems Ltd. Contact: Phillip Richardson T: 0845 130 4949 W: www.euromedicalsystems.co.uk E: info@euromedicalsystems.co.uk Galderma Contact: Azzallure Sales Team T: 01923 208950 E: info.uk@galderma.com W: www.galderma.co.uk Hamilton Fraser Contact: Wai Chan T: 0845 3106 300 E: cosmetic@hamiltonfraser.co.uk W: www.hamiltonfraser.co.uk Harley Aesthetics Contact: Dr Mark Harrison T: 02074872772 E: enquiries@harleyaesthetics.com W: www.harleyaesthetics.com Services: Training Health xchange Contact: Customer Service T: +44 1481 736832 E: orders@healthxchange.com W: www.healthxchange.com

Morning Star Surgical S.A. (Pty) Ltd Contact: Brian Nielsen T: +27 (82) 667 2506 E: brian@morningstar-medical.com W: www.morningstarsurgical.co.za My Cells/Scandinavian UST Ltd Contact: John Tucker T: +35361 312979 E: info@mycells.ie W: www.my-cells.net Polaris Lasers Contact: Neil Calder T: 01234841536 E: njc@polaris-laser.com W: www.polaris-laser.com Q-MED Contact: Customer Service T: 0207 796 3290 E: info.uk@q-med.com W: www.q-medpractitioner.com/uk Qutis Contact: Marea Brennan Thorns T: 01844 213007 E: info@qutisclinics.co.uk W: www.qutisclinics.co

RECOVA COMPRESSION GARMENTS Contact: Eva Sanchez-Smith E: eva.sanchez@recovapostsurgery.com W: www.recovapostsurgery.com T: 0207 000 1044 Rosactive Phytoceutical U.K. Contact: Mr. Naci Gulsan T: 020 85090907 E: hunalp@hunalp.co.uk W: www.rosactive.co.uk www.hunalp.co.uk Sanofi Aventis Contact: Customer Service T: 01483 554 809 W: www.sanofi-aventis.co.uk Skin brands Contact: Tracey Beesley T: +44 (0) 2089978541 E: tracey@skinbrands.co.uk W: www.skinbrands.co.uk

LCS Academy Contact: Dr Elizabeth Raymond Brown T: 0845 0037315 E: admin@lcsacademy.co.uk W: www.lcsacademy.co.uk

Skin Geeks Ltd Contact: Trishna Shah T: +44 (0)1865 338046 E: trishna@skingeeks.co.uk W: www.skingeeks.co.uk

Lynton Contact: Customer Services T: 0845 6121545 E: info@lynton.co.uk W: www.lynton.co.uk

Specialist Make-Up Services Ltd Contact: Mike Lawrence T: 0845 2302021 E: enquiries@permanent-makeup.com W: www.permanent-makeup.com Services: Permanent Make-Up

Lifestyle Aesthetics Contact: Sue Wales T: 0845 0701 782 E: info@lifestyleaestheics.com W: www.lifestyleaesthetics.com MACOM Compression Garments Contact: MACOM Customer Services T: 020 7386 0011 E: info@macom-medical.com W: www.macom-medical.com

Surface Imageing Solutions Contact: Nick Miedzianowski-Sinclair Telephone : +447774802409 E: nms@surfaceimageing.co.uk W: www.surfaceimageing.co.uk Service: Skin Analysis systems & services Ulthera Contact: Phillip Andrews (UK Sales Director) T: 07825442968 E: p.andrews@ulthera.com

Mapperley Park Training www.mapperleypark.co.uk/training Email: training@mapperleypark.co.uk Tel: 01159 690 111

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see us at stand 73

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For more information, please contact Merz Aesthetics Customer Services Phone: 0333 200 4140, Fax: 0208 236 3526 MerzAestheticsUK@merz.com, www.radiesse.com

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Vistabel® is licensed for the treatment of moderate to severe glabellar lines Delivers lasting patient satisfaction, time after time1,2 Trusted with over 1 million cosmetic procedures across Europe3* The world’s first and most studied botulinum toxin4†

Satisfaction that shows

see us at stand 30 Vistabel® (botulinum toxin type A) Abbreviated Prescribing Information Presentation: Botulinum toxin type A (from clostridium botulinum), 50 Allergan Units/vial.

Indications: Temporary improvement in the appearance of moderate to severe vertical lines between the eyebrows seen at frown, in adults <65 years, when the severity of these lines has an important psychological impact for the patient.

Dosage and Administration: See Summary of Product Characteristics for full information.

Do not inject into blood vessels. Doses of botulinum toxin are not interchangeable between products. Not recommended for patients <18 or >65 years. Use for one patient treatment only during a single session. Reconstitute vial with 1.25ml of 0.9% preservative free sodium chloride for injection (4U/0.1ml). The recommended injection volume per muscle site is 0.1ml (4U). Five injection sites: 2 in each corrugator muscle and 1 in the procerus muscle: total dose 20U. Contra-indications: Known hypersensitivity to any constituent. Myasthenia gravis, Eaton Lambert syndrome. Infection at proposed injection sites. Pregnancy or lactation.

Warnings/Precautions: Use for one patient treatment only during a single session.

Relevant anatomy and changes due to prior surgical procedures must be understood prior to administration. Product contains less than 1mmol sodium (23mg) per dose. Do not exceed recommended dosages and frequency of administration. Epinephrine (adrenaline) or any other anti-anaphylactic measures should be available. Very rare reports of adverse reactions possibly related to spread of toxin distant from site of injection. Therapeutic doses may cause exaggerated muscle weakness. Caution in patients with history of dysphagia and aspiration. Patients or caregivers should seek immediate medical care if swallowing, speech or respiratory disorders arise. Too frequent or excessive dosing can result in risk of antibody formation, which may lead to treatment failure. Caution in the presence of inflammation at the proposed injection site(s) or when excessive muscle weakness or atrophy is present. Caution when used in patients with amyotrophic lateral sclerosis or with peripheral neuromuscular disorders. Effects of administering different botulinum toxin stereotypes simultaneously, or within several months of each other, is unknown and may cause exacerbation of excessive neuromuscular weakness.

Interactions: Theoretically, effect may be potentiated by aminoglycoside antibiotics or other drugs that interfere with neuromuscular transmission.

Adverse Effects: See Summary of Product Characteristics for full information on side effects. Based on controlled clinical trial data, the proportion of patients that would be expected to experience an adverse reaction after treatment is 23.5% (placebo: 19.2%).

These adverse reactions may be related to treatment, injection technique or both. In general, reactions occur within the first few days following injection and are transient and of mild to moderate severity. Pain/burning/stinging, oedema and/or bruising may be associated with the injection. Frequency By Indication: Defined as follows: Very Common (≥1/10), Common (≥1/100, <1/10), Uncommon (≥1/1,000, <1/100), Rare (≥1/10,000, <1/1,000), Very Rare (<1/10,000). Infections and infestations. Uncommon: Infection.

Psychiatric disorders. Uncommon: Anxiety. Nervous system disorders. Common: Headache. Uncommon: Paresthesia, dizziness. Eye disorders. Common: Eyelid ptosis.

Uncommon: Blepharitis, eye pain, visual disturbance. Gastrointestinal disorders.

Uncommon: Nausea, oral dryness. Skin and subcutaneous tissue disorders. Common: Erythema, Uncommon: Skin tightness, oedema (face, eyelid, periorbital), photosensitivity reaction, pruritus, dry skin. Musculoskeletal and connective tissue disorders. Common: Localised muscle weakness, Uncommon: Muscle twitching. General disorders and administration site conditions. Common: Face pain, Uncommon: Flu syndrome, asthenia, fever. The following have been reported rarely for glabellar lines and other indications: rash, urticaria, pruritus, erythema multiforme, psoriasiform eruption, anaphylactic reaction (angiodema, bronchospasm), alopecia, madarosis, tinnitus and hypoacousia. Adverse reactions possibly related to spread of toxin distant from injection site have been reported very rarely (muscle weakness, dysphagia, or aspiration pneumonia which can be fatal).

Price: £85.00 per vial.

Marketing Authorization Number: PL 05179/0010 Marketing Authorization Holder: Allergan Pharmaceuticals (Ireland) Ltd., Westport, Co. Mayo, Ireland.

Legal Category: POM. Date of preparation: December 2008.

Adverse events should be reported.

Reporting forms and information can be found at www.yellowcard.gov.uk Adverse events should also be reported to Allergan Ltd. UK_Medinfo@allergan.com or 01628 494026 References: 1. Stotland MA et al. Plast Reconstr Surg, 2007;120:1386-1393.

2. Carruthers A et al. Journal of Clinical Research, 2004;7:1-20. 3. Allergan Data on File (DoF) VIS/003/DEC 2010. 4. Allergan Data on File (DoF) VIS/005/MAR 2011. *Given in 5 key EU countries since VISTABEL® launch. Data taken from UK, France, Spain, Italy and Germany.

Global figures. Launched in 1989 in the U.S. Search strategy conducted using; Medline, Embase, Embal, Biosis, SciSearc, Pascal, HCAPlus, IPA. Search applied to Allergan, Ipsen & Merz botulinum toxin type A presentations (cosmetic indication).

†

Date of search: February 2011.

UK/0101/2011 Date of Preparation: March 2011