NORTHERN CALIFORNIA 5-17-21

NORTHERN CALIFORNIA EDITION

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THINGS SUCCESSFUL PEOPLE NEVER DO COVER STORY

JILL FRIEDRICH

SOCIAL MEDIA MISTAKES REAL ESTATE AGENTS MUST AVOID

HOW TO OVERCOME YOUR WORKPLACE FEARS CREATIVE WAYS TO SAY

THANK YOU FEATURED AGENTS

JASON HOFFMAN KELLY BALDWIN SHERRI STONEBERGER

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NORTHERN CALIFORNIA EDITION

JASON HOFFMA KELLY BALDWIN

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JILL FRIEDRICH

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JASON HOFFMAN

4) 8 THINGS SUCCESSFUL PEOPLE NEVER DO 6) CREATIVE WAYS TO SAY THANK YOU

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KELLY BALDWIN

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SHERRI STONEBERGER

Kelly Baldwin is willing to go the extra mile swath of Californ for every client, and it is her dedication and set on the Lake Tah work ethic that have her clients raving. After branch expansion. earning her license in 2013, Kelly moved to Lake Tahoe, where she discovered that her Kelly has an excep CONTENTS landlord, Brett Jennings, was a Top Agent in which has inspired the region. “He noticed my potential. I started friends and family. working for HOW him and hitTO the ground running,” had anything hande 17) OVERCOME developed strong Kelly says.

YOUR WORKPLACE FEARS days a week. I’m th With a degree in marketing and a background last one to leave. W in business and customer service, Kelly was mine, and I am mot 20) to5succeed.

SOCIAL well-poised She wasMEDIA named Rookie best by my clients. of theMISTAKES Year in her Brokerage, ReSide, which REAL ESTATE has locations and teams in multiple states. To keep in touch AGENTS MUST AVOID Ambitious and driven, Kelly works tirelessly Kelly leverages th on behalf of her clients, a dedication that has company offers. W translated into incredibly impressive sales. management softw Her sales hit $47.6 million for 2019 and half help clients maxim of 2020. Serving San Jose and the surrounding Kelly is able to area, Kelly also covers a wide geographical consistent commun

“My real strength is my ability to truly full time what I wa understand what my clients“It’s want.myI pride high energy, p make myself in how well I get to know my clients,” charisma.

I’m willingand to work Phone 310-734-1440 | Fax 310-734-1440 an says Jason Hoffman, explaining makes value, a lotwhat of knowledge,” says She mag@topagentmagazine.com | www.topagentmagazine.com what makes lawher anda agent with Compass.

“From the No portion ofhim this issue a may top be reproduced in any manner whatsoever without describing prior consent of the publisher.

Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top BaybyArea withmy Legacyestate Real Est Agent Magazine cannot beginning, be held responsible for opinions expressedhow or facts supplied itsto authors. exp very I learn best help To subscribe or change address, send inquiry to mag@topagentmagazine.com.

“As real estate Published inclients the U.S. achieve their goals and geta what they agent, people to count you during their tr Jason’s want. That way, I can give them the on highest the deal.”

Top Agent Magazine 3 personali quality service.”

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Things Successful People Never Do

There always seems to be people around you who find success with ease, but trust me, that is NOT the case. Although luck can often times play a role in someone’s success, most of the time it’s due to hard work and avoiding bad habits.

The best way to find your own success is to implement some of qualities you see in people you admire into your own life. The hard work part is still up to you, but by shifting your perspective a bit, and NOT doing some of the following

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things, that success might happen a little quicker.

1

DON’T JUST WING IT

Successful people plan everything. Not only do they have yearly goals, but weekly and sometimes daily ones as well. By giving your time a purpose, and a clearly defined goal, you’ll eliminate the time you spend haphazardly doing things that might not be a priority. It will also make you feel less scattered, which is always a good thing.

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THEY DON’T TAKE ON MORE THAN THEY CAN ACHIEVE

Successful people take on what they can do well, and no more. That all starts with a daily ‘do to’ list. They always make sure their list is manageable and then they don’t sleep until that list is completed. If you find yourself not finishing your list, assess whether it was too much or if you slacked off. You’ll be surprised at the feeling of accomplishment you feel when you finish your list. Not finishing will bring you down, so make sure you aren’t biting off more than you can chew.

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THEY DON’T WORK HARDER, THEY WORK SMARTER

Yes, having a strong work ethic is key, but that doesn’t mean you should waste time on things that will have less of an impact on your success. Focus on the things that will give you the most bang for your buck. Better to spend the majority of your time there, than spread yourself thin on numerous tasks.

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THEY DON’T TRY TO PLEASE EVERYONE

This might seem like a bad call in business, but successful people know when to cut your loses and move forward. Anything or anyone, that frustration into your life, is never a good thing.

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REPEAT THE SAME MISTAKES

Similar to not trying to please everyone, successful people are also diligent about accepting when something isn’t working Top Agent Magazine

and moving on from mistakes. Yes, you learn from them, but don’t repeat them. Part of being innovative is trying new things, that will keep you fresh and energized, but learning how to let go is an equally important part of the equation.

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GO FOR THE SHORT RUN SOLUTION

Successful people are in it for the long haul and therefore thinking long term. When you have a plan for success and the patience to see it through, while you might have a slow start, you’re establishing a foundation for long term success. Going for the easy fix, usually doesn’t pay off.

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PAY ATTENTION TO THE NAYSAYERS

Lets face it, we all have people in our lives who might be a little more pessimistic than is healthy to be around. You can’t change them, all you can do is not let them drag you down into their ‘glass half full’ mentality. Have your plans and goals, be confident about them. When you’re insecure, that’s when you’re most vulnerable to those types of people.

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THEY NEVER QUIT

That doesn’t mean letting go of things that aren’t working. It means having an end goal.

Whatever obstacles or challenges come up, you take them on, always with that end goal in sight. Successful people know that adversity and overcoming those challenges, is how you grow, and will ultimately make you a better business person.

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Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives.

But are you truly being as creative as you can with your appreciation? Here are some innovative gift ideas that will truly keep you front of mind with your valued customers and assure their gratitude and repeat business, not to mention a slew of referrals.

1. How about a streaming video device, like a Roku

or Amazon Fire Stick? There’s a good chance your clients will not have their cable service up and running for a few days, and this is an excellent way for them to enjoy their television before they get that connection going. Bundle it up in a basket with some DVD’s for the kids, and don’t forget all necessary cables.

2. Matching bathrobes and Bath kits: Fleece or ter-

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rycloth bathrobes and a basket filled with highend his and her body scrubs, bubble bath and other luxurious pampering items can make the first night in a new home feel like a check-in at a fabulous resort and make the memory of that first night one to cherish. Again, don’t forget the kids!

3. Arrange a catered meal from a local vendor. As-

certain in advance dietary preferences and restrictions, and have a wonderful, healthy meal delivered on move-in night. To complete the magic, provide brand new plates, silverware and glassware to serve it all on.

4. For homes with swimming pools or Jacuzzis, a

stack of fluffy pool towels is always appreciated and will be used by family and friends for years to come. Additionally, acrylic stemware for celebrating safely can be provided alongside them.

5. If it’s winter time and the home has a fireplace, make sure there’s plenty of wood to burn. Some fireplace accessories and a log holder will certainly make your clients appreciate you on every chilly night to come.

So when it comes to gifting your buyers, the trick is to be creative. A bottle of wine lasts one night, and the flowers wilt in a few days. Try coming up with something a little more creative that will remain with your clients in their day-to-day lives and remind them of you consistently. The little bit extra you spend to show your gratitude can reap huge dividends when it comes time for your client to purchase a second home or refer a friend.

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JILL FRIEDRICH Top Agent Magazine

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Working in the highly competitive market of the Alameda-OaklandBerkeley area, Top Agent Jill Friedrich has found immense success by staying personal with her clients and applying a hands-on approach to working with people looking to buy or sell.

When Jill Friedrich was young, she was around real estate work all the time, as both her parents and other members of her family have been Realtors for many years. In spite of her resistance to the idea early on, Jill found as she got older that the flexibility and diversity of experiences that real estate offers are incredibly appealing, and she got her license and starting working with her mom. Jill worked as an elementary school teacher before moving into medical sales, so it’s safe to say she knows how to talk to and help people, but she is also an Alameda native who is intimately familiar with the East Bay, and she uses these traits to give her clients the best real estate service she can offer.

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Working in the highly competitive market of the Alameda-Oakland-Berkeley area, Jill has found immense success by staying personal with her clients and applying a hands-on approach to working with people Top Agent Magazine

looking to buy or sell a house in the area.

She takes time to talk with her clients and get to know them personally along with pinpointing their specific needs and goals, then coming up with an in-depth plan to Copyright Top Agent Magazine9

“I try to be as personable as I can with my clients,” Jill says. “I know how overwhelming it can be to venture into this market, and I want people to feel as comfortable and safe as possible.” help meet them. “I try to be as personable as I can with my clients,” Jill says. “I know how overwhelming it can be to venture into this market, and I want people to feel as comfortable and safe as possible.” Jill’s warm presence has earned her a wide sphere of influence in the area and a multitude of positive reviews from satisfied clients across various websites, and a healthy referral base for her business.

Jill finds presentation to be extremely important, and works hard to ensure that each of her listings reaches a wide audience in pristine form. She uses professional video and photography, and is especially keen on Copyright Top Agent Magazine 10

staging to bring out the potential of each home on the market. She advertises each listing across the internet as well as on several social media platforms, including Facebook and Instagram, to get as many eyes on them as possible.

As someone who grew up in a real estate family, Jill has a lot of innate familiarity with the inner workings of a real estate transaction. Having watched her parents conduct their business for most of her life, negotiating is second nature for her. On top of that, she loves where she lives and has a wealth of knowledge about different areas and market trends in the East Bay, and is uniquely Top Agent Magazine

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capable of offering informed insight to clients moving into the region. Jill’s experience makes her a valuable asset to her clients, and her enthusiasm makes her joy to work with whether buying or selling a home.

In her free time, Jill loves spending time with her kids and two dogs, and continuing

her long-held tradition of practicing yoga and dance. She stays busy with projects at home, and is passionate about remodeling and constantly improving her surroundings.

If you’re looking for a real estate agent in the East Bay who is warm, compassionate and knowledgeable, look no further than Jill Friedrich!

Contact Jill by phone at (510) 919-7280, email jill@friedrichhomes.com, or visit friedrichhomes.com for more information www.

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Peter Holmes is proud to congratulate

Jill Friedrich

on being featured for the State of Calfornia in Top Agent Magazine!

BRE # 1763388

PETER HOLMES NMLS# 250031 SENIOR LOAN OFFICER / REGIONAL MANAGER 510-418-6302 | peter.holmes@whfunding.com 885 Island Dr., Suite 205, Alameda, CA 94502 Top Agent Magazine

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JASON HOFFMAN

“My real strength is my ability to truly understand what my clients want. I pride myself in how well I get to know my clients,” says Jason Hoffman, explaining what makes him a top agent with Compass. “From the very beginning, I learn how best to help my clients achieve their goals and get what they want. That way, I can give them the highest quality service.”

For the past eleven years, Jason Hoffman has served the city of San Francisco. “I work in all price points and every neighborhood in San Francisco,” Jason explains. “There’s so much that this city has to offer, and I get to be my clients’ local expert.”

Jason started his professional journey practicing law. He soon found that his true passion was in real estate. “I decided to enter Top Agent Magazine

full time as a broker,” Jason says. “I knew that what I wanted to do was wake up each morning and make a plan to serve my clients better, add value, and take all the experience I had from law and put that into creating a unique real estate experience.”

Jason’s clients definitely appreciate his personalized attention. Nearly all of his business comes from repeat and referral clients. Jason credits this loyalty to his individualized approach. “I give each person a custom-tailored experience,” he says. “They’re with someone who truly cares. The service is second to none.”

After all, Jason’s favorite part of his job is getting to work with such a diverse client base.

“I enjoy being a part of their lives,” Jason says.

“I believe that buying or selling your house is 15

not only an important business decision, but also a very personal one, and it is a privilege to be a part of their journey.”

When he isn’t working hard for his clients, Jason works hard to give back to his community.

He participates in a variety of initiatives and services locally, nationally, and internationally.

“I do a lot that involves empowering individuals,” he says. He’s volunteered in various programs such as Project Open Hand, an organization which seeks to provide assistance to homeless individuals, supported food banks, and even served as a volunteer yoga teacher to in-need children and adults.

Outside of work and giving back, Jason loves to take advantage of everything that San Francisco and the Bay Area has to offer. “This is just a fantastic place to be, and there’s so many inspiring things to do,” he says. You can often find him walking his dog at the beach, biking and hiking in Marin, sailing in the bay, and dining at restaurants all over San Francisco. “And, of course, there is wine 16

country,” he adds, “so getting to the vineyards is always amazing.”

Looking to the future, Jason is excited to continue providing his excellent services to his clients. “I’d like to continue to grow and expand,” he says. “I want to continue to educate myself and improve so that I can be the best agent I can and be more valuable to my clients.”

To learn more about Jason Hoffman and the Jason Hoffman Team, please call 415-935-1014, email Jason@jasonhoffmansf.com, or visit jasonhoffmansf.com

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How To Overcome Your Workplace Fears Fear is something that can help protect us from danger, but it is also something that can be a hindrance to us in our lives, especially when it keeps us from potentially thriving and growing as a person. This is especially true in the workplace. Here’ a look at some proven ways to overcome common workplace fears.

1

ASSESS THE FEELINGS BEHIND THE FEAR

Really owning the emotions that are putting you in a place of fear, is the first step. By just naming it and then talking it out in your head, what exactly you’re feeling and why, it can help deflate the fear. Think of it as releasing some of the fear into the ether. Yes, you’ll still be nervous about your presentation, but a lot of what was holding you back is gone. You’ll feel lighter, and hopefully have just enough butterflies to make your soar.

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TALK ABOUT YOUR FEARS WITH A TRUSTED CO-WORKER

Nothing can make you feel more isolated than going down the path of “This is something that only happens to me.” Trust me, it doesn’t, and you might be surprised to find out that some people have had it even worse. Talking to someone you trust and admire, hearing their own fear horror stories and how they overcame them, will help normalize what you’re feeling. Releasing yourself from the idea that it’s something about you, will be an enormous relief.

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THINK OF THE WORST CASE SCENARIO

Although it might seem counter-productive, truly assessing what the worse outcome of the situation you’re afraid of serves two purposes. It might lead you to realize the worst case scenario isn’t that bad Top Agent Magazine

after all. Of course it could also lead you to a really uncomfortable thought, you could lose your job. As bad as that is, it also gives you an opportunity to start focusing on what really matters, and how you might grow from the experience and possibly end up better off. Countless people in their dream jobs now, were once fired and thought it was the end of the world.

Hopefully, that won’t happen to you, but learning to have confidence in your abilities to always find a way, will be a great tool in overcoming fears.

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COMPARTMENTALIZE

If you’re a super-organized type, you might try actually setting aside time in your day to focus on your fears. It might seem odd, but it will let you NOT focus on your fears during the other hours of your day. Think of it as a task, you aren’t just sitting there worrying, you’re taking in your fears and figuring out ways to overcome them.

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START THINKING OF YOUR FEARS AS OPPORTUNITY FOR GROWTH

Start thinking of fears as challenges. As scary as it might seem to face them, for the most part they are things that can be fixed. A lot of fear is based on inexperience which leads to a lack of confidence.

A common fear is workplace evaluations. Instead of looking at it as hearing everything that is wrong about you, think of it as an opportunity to see where you can improve. Going into it with a positive attitude rather than a defensive posture, will make the whole thing better for both parties.

Overcoming fears is oftentimes about a simple attitude adjustment. Like anything it takes practice, but the results of that practice will lead to a life that you’re able to thrive in both personally and professionally.

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KELLY BALDWIN

Kelly Baldwin is willing to go the extra mile for every client, and it is her dedication and work ethic that have her clients raving. After earning her license in 2013, Kelly moved to Lake Tahoe, where she discovered that her landlord, Brett Jennings, was a Top Agent in the region. “He noticed my potential. I started working for him and hit the ground running,” Kelly says.

With a degree in marketing and a background in business and customer service, Kelly was well-poised to succeed. She was named Rookie of the Year in her Brokerage, ReSide, which has locations and teams in multiple states.

Ambitious and driven, Kelly works tirelessly on behalf of her clients, a dedication that has translated into incredibly impressive sales.

Her sales hit $47.6 million for 2019 and half of 2020. Serving San Jose and the surrounding area, Kelly also covers a wide geographical 18

swath of California, and she has her sights set on the Lake Tahoe region as a location for branch expansion.

Kelly has an exceptionally strong work ethic, which has inspired her clients to refer Kelly to friends and family. “How I was raised, I never had anything handed to me,” Kelly says. “I’ve developed strong work habits. I work seven days a week. I’m the first one in the office and last one to leave. Working hard is a value of mine, and I am motivated by wanting to do my best by my clients.”

To keep in touch with her growing network, Kelly leverages the technological tools her company offers. With cutting-edge database management software as well as systems that help clients maximize home value and profits, Kelly is able to offer her clients not only consistent communication, but also access to Top Agent Magazine

empowering technologies that serve their financial interests.

With a dedicated marketing department, Kelly works well before the listing date to prepare each client’s home and show it in its best light. Her services include expert staging and upgrades, along with twilight photography to make the images stand out. “Our properties always look great,” Kelly says, “so clients get more clicks and more interest.” Kelly launches broad digital and social media advertising campaigns, as well as targeted efforts to locate potential buyers. Kelly’s strategy works: last year saw her complete twenty-four sales, and this year she is on pace to do between forty and fifty.

Committed to community involvement, the pandemic saw Kelly volunteering with Reaching Out, a food bank, to hand out groceries to those experiencing food insecurity. “We also reached out to clients and the community, and started calling folks to let them know we could provide groceries,” Kelly says. “We picked up food and dropped it off. Helping out in that way is a priority for me.” When Kelly is not busy helping clients or giving back her time, she loves staying active with mountain biking, hiking, horse riding, and travel.

For the future, Kelly has no plans to slow down. “We’re looking to expand to Lake Tahoe,” Kelly says. “It is very exciting to be a part of that expansion. I’m going to keep doing what I’m doing, because it’s working. I am grateful for this career, and that I have the chance to help people secure their financial future.”

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To find out more about Kelly Baldwin, please call 408-827-1866, email kelly@therealexperts.com or visit kelly.therealexperts.com www.

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SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

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Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

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can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

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Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

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Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

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SHERRI STONEBERGER

“It’s my high energy, personality, and charisma. I’m willing to work hard, and I have a lot of knowledge,” says Sherri Stoneberger, describing what makes her a top agent in the Bay Area with Legacy Real Estate & Associates.

“As a real estate agent, people have to be able to count on you during their transaction. That’s the deal.”

For the past thirty-three years, Sherri has excelled at her chosen profession. While working on her master’s degree in educational psychology, Sherri found herself in a position where she needed greater flexibility in her career in order to care for her ill daughter. “I hoped real estate would be flexible and let me set my own hours,” she says. “I decided that I better try it. I did, and I was very success22

ful. I got my first listing very quickly, and they haven’t stopped since.”

She currently works with and heads up a team. Together, they service a wide swath of California’s Bay Area. Sherri prides herself on her familiarity with not only the individual towns, her knowledge of the specific neighborhoods within each area. “If someone calls me and asks about a specific street, I can help them,” Sherri says. “To do this job for so long, you have to be in very good physical and mental condition. I keep my mind sharp to be out there with people.”

At this point in her career, nearly all of Sherri’s business comes from repeat and referral clients.

She credits their loyalty with her gold-standard Top Agent Magazine

service. “That’s what it really comes down to— service,” she explains. “It’s remembering them.

It’s follow-up. It’s making sure that they know they can count on me.”

After all, helping her clients is Sherri’s favorite part of her job. “I enjoy helping them find their first home. I now have generations coming back to me. I’ve known them all their lives,” says Sherri. Her dedication pays off. In the last year, Sherri ranked third for the entire international ERA, rising above thousands of agents.

Sherri also gives back to her community. She runs the Melissa A. Stoneberger Foundation, an organization named in honor of her late daughter which seeks to support underprivileged children in the United States. Last year, they were able to give out approximately $45,000 in scholarships for children. “I’m really proud of that, and I think Missy would be proud of it too. That her legacy is continuing to help people,” says Sherri. “That’s my mission.” She also financially supports Kids in Kenya and is sponsoring two students through high school there. Additionally, she traveled to India last year to break ground for a school.

Outside of working hard for her clients and her community, Sherri stays active. She’s ran many marathons and climbed Machu Pichu twice.

She is also in the process of writing a book.

More than anything, though, Sherri loves to play and hang out with her grandkids and large extended family.

Looking to the future, Sherri is excited to continue growing her legacy in real estate. “I want to continue to do what I do for as long as I can do it,” she says. “My business is still growing, and I still have the energy, and my brain is still sharp. All things are possible.”

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To learn more about Sherri Stoneberger, call 510-504-7177, email sherrire@aol.com, or visit legacyrea.com/agent

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