Top Agent Magazine Nationwide & International 4-8-24

NATIONWIDE & INTERNATIONAL EDITION

FEATURED AGENTS

MAKE SOCIAL MEDIA MARKETING Your Calling Card

Take My Word For It:

The Power of Testimonials & Making Word-of-Mouth Count

10 WAYS TO BECOME A CELEBRITY REALTOR® on Social Media

Is Finding a

CHRISTINA BRANHAM HEATHER MEEHAN MORAN SHMUELI JAMIE KIRK LESLIE BIEDERMAN SCOTT FARNAM ADAM BURKE ANNA BRIDINGER GAVAN CROSS HEIDI M. CARVER JEAN-SIMON DESHAIES JUSTINE EICHNER KARINE LEGAULT KEREN ABRAHAM KYLE HOFF SARAH THRESS VICTOR NAJERA

REAL ESTATE ATTORNEY STEVEN J. COLON

COVER STORY

NICHE MARKET

SARAH TOSO

Right for You?

There Goes the Neighborhood:

How to List High When Neighbors are a Nuisance Troublesome neighbors are a relatively common issue that agents come across. You can control the image of your client’s property and you can control your listing presentation, but you can’t always control what’s happening on your client’s street. How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers?

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First of all, it takes tact and a gameplan. With that in mind, let’s consider a few ways you can maintain a listing’s viability and competitive edge—even when bothersome neighbors are involved. Here are a few common neighborly scenarios agents encounter and how to diffuse them to your advantage.

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How do you diffuse difficult neighbors that could lower your bottom line or embarrass you in front of prospective buyers? It takes tact and a gameplan.

as a courtesy introduction to the neighborhood.

While it may seem like needless busy work, it can dramatically improve prospective buyers’ perceptions of the area. Plus, you may positively ingratiate yourself with neighbors in the area and demonstrate your above-and-beyond service to your clientele in the process.

Is the neighbor’s landscaping an eyesore?

Here’s your recourse.

Most towns and cities have established ordinances regarding yard upkeep. If any of the properties adjacent to your listing are wildly overgrown, littered with junk, or otherwise in a state of obvious disrepair—take it up with the city. Rather than get directly involved at first glance, you might loop in city officials whose job it is to monitor clean-up efforts on rundown yards and properties. If this doesn’t work, you may have to take a more hands-on approach.

Start by thinking small and operating from a place of authenticity and neighborly service.

You might explain to the neighboring tenant that you’re listing and offer to mow their lawn Top Agent Magazine

Are there foreclosed or abandoned homes on your client’s block?

Do your homework.

It may take a little research and digging to figure out the banking entity that owns a foreclosed home, but it’s well worth the effort. Banks are typically required to maintain foreclosed homes on at least a basic level. If you’re worried about

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squatters, an unsightly façade, or general disrepair of a neighboring foreclosed property—go to the source. Sometimes banks take their time in hiring a third party to maintain a foreclosed property, but with some proactive prodding on your part, you may be able to speed the process along and resolve eyesores even before prospective buyers come calling. Remember: the squeaky wheel gets the grease. An improved bottom line will be your reward for those few prodding phone calls and emails.

Noisy, nosy, or annoying neighbors?

Don’t be discouraged.

Obnoxious neighbors can really rain on a seller’s parade, especially the kind of neighbor 6

that takes their less-than-stellar behavior to their porch, front yard, or sidewalk. While this sensitive issue may seem daunting, there are a few official channels you can utilize to thwart the issue before getting personally involved. If the neighborhood in question is governed by an HOA, you might take it up with them. If the troublesome neighbor is harassing passersby or taking to the sidewalk—in other words, public space—then you may be able to involve local authorities in worst-case scenarios. Of course, it’s always possible to talk to troublesome neighbors faceto-face, but do so with caution and with safety as the priority. Always reason gently and empathetically, utilizing I... phrasing, instead of accusatory You... phrasing. After all, some neighbors are clueless about their impact on the neighborhood and may adjust their behavior after being called out. If the issue persists and no third-party authority can help, then you may have to disclose the neighbor’s issues to prospective buyers, depending on the disclosure laws in your region. While this may seem like a blow, you can at least rest easy knowing you pursued all the potential avenues for resolution available. Likewise, your client will likely appreciate your thorough efforts to resolve the issue.

While troublesome neighborhoods can bring down an optimistic mood when listing a property, sometimes being real estate is all about being resourceful. With diligence, digging, and a little follow-up, you just may be able to resolve some of the issues plaguing your neighborly plot.

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SARAH TOSO Top Agent Magazine

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Top Agent Sarah Toso is a solo agent for RE/MAX Ultimate Professionals based in Crest Hill, Illinois, covering the southwest suburbs of Chicago.

Sarah Toso was raised in a big family–seven siblings to be exact–but she says her dad was always prepared to take on the new addition. “We outgrew homes fairly quickly, so he would purchase the lot next door in preparation for building a larger home,” she recalls with a laugh. “We would do our best to help. So basically, I grew up learning about homes, real estate, and construction.”

Initially, Sarah pursued a teaching career, which she loved, and was even awarded the Walmart 8 Copyright Top Agent Magazine

teacher of the year. However, as fate would have it, Sarah’s middle son was born with a heart defect and required surgery at just eight days old. A decision about her career had to be made as doctors suggested her son not be around other kids in a daycare situation for at least a year. For a while, the family tried to survive on one salary, but that wasn’t working. At the time, they had been living in a custom-built home of their own design and labor.

“Because we could no longer afford to live there, we sold it and purchased our first foreclosed home Top Agent Magazine

while I was pregnant with our third son. It was a disaster of a home, but when we were finished, it was gorgeous,” she says.

Shortly after moving in, the family discovered there was quite a jump in the market, so they took a chance at selling and finding another project. They Top Agent Magazine

ended up flipping homes several more times. Their construction skills became so well-known locally that a real estate agent approached them asking if they would do some general contracting for a home he was representing. Sarah’s husband, who was a firefighter studying for a promotional test, said he didn’t have the time but encouraged Sarah to take Copyright Top Agent Magazine 9

“My clients not only appreciate that I have certain knowledge, especially about construction, but also that I take the time needed to help them get projects in order or resolve problems before inspectors arrive.” on the project. She oversaw the entire construction from start to finish and the house sold quickly. It was at that point she knew her calling and decided she needed to get her license. That was in 2017, and she’s never looked back.

From grading papers to acing homes, she now works as a solo agent for RE/MAX Ultimate Professionals based in Crest Hill, Illinois, covering the southwest suburbs of Chicago Only in the business for three years, Sarah’s skills have already helped her to take a spot with nationally recognized Lennar Builder for several communities; gain several awards for RE/MAX, including Executive, 100%, and Platinum Club; and named in the top 100 for Chicago Realtors. She reports her business is already 80% repeat and referral clients. “I think my clients not only appreciate that I have certain knowledge, especially about construction and the inner workings of a home, but also that I take the time needed to help them get projects in order or resolve problems,” she explains. “I can point out issues before inspectors arrive 10Copyright Top Agent Magazine

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and tell clients what might need to be done in a home prior to hiring the inspector.”

Sarah loves personally reaching out to her clients.

“I really connect with my clients and get to know them on a personal level; their story is important to me,” she says. “I make a lot of phone calls and plan meet-ups for lunch or drinks”.

Prior to marketing a home, Sarah does a thorough walk-through, inspecting every nook and cranny looking for potential issues the clients might need to address. “It’s all about cost effectiveness,” she asserts. “If the budget is tight and there isn’t the room for a major fix or repair, we’ll do what we Top Agent Magazine

can to spruce up the home to make it ready for sale.” She then utilizes professional photography and drone shots to show off the home to its best advantage. “I’ll also have the photographer grab some unique shots from the subdivision, town or nearby area to show the lifestyle associated with the home,” she says.

Sarah says what she loves most about her job is the opportunity to dream with her clients. “Whenever we walk into a home, I can visualize the potential of it, which some clients often can’t see,” she says. “They may not like certain aspects of a home, but I can show them where and how things can be improved so they can have the home of their dreams.”

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Sarah is very involved with her community, especially local businesses, which she features in her own project she calls, Local Life Live. “I want to help the small local businesses get noticed, so I’ll do whatever I can, including a video highlight, and raffling off gift cards to their establishments,” she says.

When not working or giving of her time, Sarah loves to spend time with her family on their newly purchased 3-acre farm working at “Building

Boys”; involving them in the work and construction of our forever home.” I ultimately would like to open up to the community for visits and photos,” she says.

As for the future, Sarah hopes to build her brand, Sarah Sells It, so her name becomes synonymous with local real estate. She adds, “I want to continue to serve and educate local buyers and sellers, enabling more families to realize their dreams of home ownership....and a little sweat equity.”

For more information about Sarah Toso, please call (815) 603-7493, email sarahtoso16@gmail.com, or visit remax.com/real-estate-agents/sarah-toso-crest-hill-il/101916353 www.

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10 WAYS TO BECOME ® A CELEBRITY REALTOR ON SOCIAL MEDIA

Establishing yourself as a well-known REALTOR® on social media requires developing a solid personal brand, producing captivating content, and engaging with your audience. Here are some steps to help you achieve that: Top Agent Magazine

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1. Produce Regular Content

6. Communicate With Your Audience

Create a content plan that matches your brand and appeals to your target audience. Share a mix of professional real estate content, behind-the-scenes glimpses of your life, and engaging personal content. To keep it interesting, use a variety of content types, including photos, videos, and written posts.

Respond promptly to comments and messages. Ask questions and encourage interaction in your posts. Host live Q&A sessions or virtual tours to engage with your audience in real-time.

2. Use Creativity in Marketing

Share educational content about the real estate market, home buying/selling tips, and industry trends. Position yourself as a knowledgeable expert in your field by providing valuable information.

Your Listings

Use high-quality images and videos to showcase your properties. Incorporate storytelling techniques to make your property listings more engaging. Highlight unique features and selling points of each property.

3. Set Your Brand Determine what makes you stand out from other REALTORS®. Discover your selling points and unique traits. Create a brand that reflects your personality, expertise, and values, and give it a name that is memorable and aligns with who you are.

4. Enhance Your Profiles Make sure you’re using high-quality, high definition profile photos. Write a bio that highlights your real estate experience, areas of expertise, and any unique qualities that make you stand out. Include contact information and links to your website or other relevant platforms.

5. Connect With Your Peers Collaborate with other influencers or professionals in the real estate industry. Attend local events and network with other professionals in your community. Cross-promote with other REALTORS® or businesses in related industries.

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7. Provide Information and Value

8. Use and Create Hashtags Research and use relevant real estate hashtags to increase the discoverability of your posts.

Create a branded hashtag to encourage your audience to share their experiences with your services.

9. Stick to a Regular Posting Schedule Establish a consistent posting schedule to keep your audience engaged. Use analytics tools to determine the best times to post for maximum visibility.

10. Be Yourself Showcase your personality and be authentic in your posts. Share your successes, challenges, and personal experiences to connect on a deeper level with your audience.

Remember, building a celebrity presence on social media takes time and dedication. Stay true to your brand, be patient, and adapt your strategy based on what resonates with your audience.

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CHRISTINA BRANHAM Top Agent Magazine

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CHRISTINA BRANHAM

When Christina Branham entered the real estate field in 2005, she knew it was her ideal path. Her mom worked in real estate while Christina was growing up, and it sparked her interest in this industry. “So when my husband and I moved to the town he grew up in, I decided to get my real estate license and start a career as an agent,” Christina says. After adopting five children in 2009, she took a couple years off, and returned to it in 2015. She’s been thriving ever since, and can’t wait to see where it leads.

Working as a solo agent and specializing in buyers, she serves all of Roane County in Tennessee. With a small town feel and tight knit communities, Christina loves helping people find home here.

Much of her business consists of repeat 16

clients and referrals. As the marketing director of her brokerage, she provides exceptional advertising services, hosts events throughout the year, and stays active on social media. “We host a lot of events that bring the community together,” she explains. This helps her stay in touch with those she’s served, and keeps her business growing. “I make sure to reach out to them on special occasions, like birthdays and anniversaries,” Christina explains. “I love to talk with my buyers after their first year to see what changes they’ve made to their home. It’s just so much fun to see.”

During the transaction, Christina develops a close bond with her buyers, becoming their trusted advisor. She guides them throughout the process, and when the time comes to negotiate an offer, she utilizes all Top Agent Magazine

of her effort and skills to get them the best deal possible.

One buyer says, “We moved to Knoxville a little over a year ago, completely new to the area. Christina was flexible when our schedule to look at homes was a little crazy, and really listened to what we were looking for. We’ve loved the neighborhood and school district we are in. Excellent agent, truly enjoyable to work with!” Another wrote, “Christina is extremely friendly, professional and very easy to work with!

I’ve recommended her to many friends.

She will always go the extra mile to help you out.”

As a multimillion dollar producer, Christina doesn’t have a lot of free time, but she always makes sure to stay active in her community. She is president of the Harriman Rotary Club, and sits on the board of Cornstalk Heights Community Organization, which is the historical organization for her neighborhood. Christina is an ambassador for the Chamber of Commerce, and helps raise funds throughout the year for various non-profits and charities. When she’s not working or giving back, she’s spending time with her husband and their children.

Christina sees herself continuing to grow her business for years to come. She recently earned her broker’s license, and hopes to expand into a team one day. “I love putting people in houses. I truly enjoy the challenge, and getting people through these obstacles and into their dream homes. It’s the best part about real estate.”

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To get in touch with Christina Branham, please call 865-376-2121 or email christina@coldwellbankerjimhenry.com Property Photos: Chris Branham 17

Establishing Yourself as a

LOCAL AREA EXPERT For real estate agents and local business professionals, carving out a reputation as a go-to local expert is invaluable.

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Below are tailored strategies for real estate professionals eager to become their community’s trusted authority.

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Deep Dive into Local Insights

Boost Your Digital Footprint

Gain an intimate understanding of your community’s pulse—its history, cultural nuances, and what makes it tick. Keep abreast of housing trends, economic shifts, and unique local attributes that influence the market.

Craft a compelling online presence with a professional website and active social media channels. Share insights on local happenings, market updates, and valuable content that positions you as the local expert.

Hone Your Specialty Pinpoint a market niche that aligns with your community’s specific needs. Whether it’s a focus on historic homes, luxury properties, or first-time homebuyers, specializing sets you apart.

Forge Local Connections Immerse yourself in the community by attending events, joining local organizations, and engaging in activities that matter to your neighbors. Cultivating relationships with fellow businesses and professionals enhances your network and referral potential.

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Collaborate with Neighborhood Businesses Partner with area businesses and groups for mutual promotion. These partnerships can broaden your visibility and reinforce your community ties.

Commit to Community Service Demonstrate your dedication to your area through volunteering and supporting local causes. Authentic engagement with your community can significantly bolster your personal brand.

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Educate Your Audience

Maintain Cohesive Branding

Offer your expertise through informative content that addresses the local market’s nuances. Publishing guides, articles, or videos can make you the go-to source for real estate advice in your area.

Ensure your branding is consistent across all platforms. A recognizable brand identity makes you easily identifiable and strengthens your market presence.

Stay on the Pulse of Your Community

Leverage Client Success Stories Utilize testimonials from local clients to underscore your impact. Encouraging satisfied clients to share their experiences online can further solidify your reputation.

Engage with Local Media Position yourself as a local real estate authority by contributing to local publications and websites. Offering insights on real estate trends or market forecasts can increase your visibility and credibility.

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Keep informed about local developments, news, and events. Sharing your perspective on how these could affect the local real estate scene showcases your expertise and keeps you relevant.

By diligently applying these strategies, you can establish yourself as the definitive real estate authority in your local market, enhancing both your credibility and your opportunity for growth within the community.

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HEATHER MEEHAN

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HEATHER MEEHAN

Growing up watching her parents work as real estate investors, Heather Meehan knew she was meant to be in this industry. “My mom and dad started investing in the 70s before I was born, and then they started a real estate company,” Heather explains. “I would help them when I was a kid, and once I graduated from college, I got my real estate license.” Eventually, she took over their business, and it is still thriving today. Meehan & Daughters Real Estate & Development Co. consists of Heather as the broker, her husband Frank as an agent, and their amazing long-term support staff of loyal, hard-working employees. Their approach includes residential and commercial sales, and leasing, as well as management of their own rental properties. “We have a variety of rentals, from high-end homes to room rentals,” Heather says. “We also started a grant funded sober home for men.” In Heather’s hands, real estate is more than a business, it’s a platform for change and a testament to her family’s enduring legacy.

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Heather distinguishes herself in the real estate world through her intimate knowledge of northeastern Connecticut, a quiet corner of the state consisting of serene, rural towns in Windham and Tolland counties. Her business thrives on repeat clients and referrals, underscoring the trust and satisfaction people place in her services. Heather’s commitment to education is evident through several prestigious

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designations, such as Accredited Buyer’s Representative (ABR), Graduate, REALTOR® Institute (GRI), Short Sales and Foreclosure Resource (SFR), and Certified International Property Specialist (CIPS), ensuring she remains at the forefront of industry knowledge and legal requirements. Beyond transactions, Heather prioritizes her clients’ interests, fostering long-lasting relationships through personalized communication and community involvement.

Even in a bustling market, she maintains close connections through personal notes, emails, phone calls, and social media, showcasing her ability to adapt and stay relevant in her clients’ lives. “We are in a close-knit area, and our office is right on Main Street, so it’s easy to keep in touch.”

Community involvement is a major part of Heather’s life, mainly through her children’s activities. “Before I had kids, I served on the board of directors at my condo association for 10 plus years,” she explains. “I was also involved in Altrusa International and the local hospital auxiliary.” My parents always taught me it’s important to give back. Our company also provides financial contributions to local nonprofits, churches, colleges, and local sports teams annually. Outside work, Heather relishes traveling, golfing, cooking, hiking, reading, swimming, and family time, enriching her life with activities that reflect her nurturing and adventurous spirit.

Looking ahead, Heather’s vision for her business is deeply rooted in its legacy and future resilience. She is focusing on renovating her century-old properties, ensuring they stand strong for generations, especially for her children. Heather aims to streamline her operations, enhancing both the rental and sales aspects of her business. She also remains committed to addressing homelessness, aspiring to contribute solutions to this pressing issue. “I love what I do, and I get so much joy from helping people find homes.”

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For more about Heather Meehan, please call 860-208-5429 or email heather@meehanrealty.com Copyright Top Agent Magazine 23

How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 24

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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MORAN SHMUELI Top Agent Magazine

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MORAN SHMUELI

Moran Shmueli fell so head over heels in love with the real estate industry that she joined it not once, but twice… and in two different states. She was licensed 18 years ago in Florida where she found lots of success and love for what she does however, unfortunately she had to give up real estate in 2007 due to relocating to California during the market crash. She then returned to the business in 2015, determined to continue pursuing her dream.

“I started 18 years ago in Florida when I took a real estate class during my undergrad years,” she recalls, “and I just fell in love with it. I got my license and started working in the industry right away.”

personal level. “I take all the load off them,” she says. “I make sure to handle everything for them because often they’re so stressed during the process. It’s easy for me because I calm them down and I have extensive knowledge, especially with the new construction sector.” Most of Moran’s sales come from repeat clients, who often wind up buying more than one home from her. She also specializes in working with first-time home buyers who sometimes become investor clients. “And I also work with a lot of builders, “ she adds, “so I often end up selling their homes.” Moran enjoys

As a solo agent with so much experience and passion, Moran’s expertise knows no bounds, covering the expansive San Fernando Valley from Toluca Lake to Woodland Hills. Her success lies not only in her extensive knowledge of the new construction industry but also in her ability to connect with clients on a 28

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catering herself to her clients and whatever their needs may be: whether it be walking them step-by-step as first time homebuyers, completing transactions quickly and efficiently for the experienced builders and anything in between.

Moran also believes her success has been aided by her deep understanding of the market. “Persistence and studying the market are key,” she advises. “Know your farm area inside out.

If somebody buys a property based on your advice, it better be right. It’s a challenging business. I know that because of my knowledge my clients feel that they can trust me and trust my advice.”

Beyond her professional endeavors, Moran is deeply rooted in her community, actively participating in activities within the Jewish community and balancing her career with raising three young children. “It’s not easy, but I try to get it all done,” she says with a laugh.

“Another thing I love about real estate is that it›s very flexible. I can run my own schedule having little kids and not always sit in an office from nine to five.”

Outside of real estate, Moran finds happiness in spending time with her family, embarking on adventures and indulging in her love for reading. Looking to the future, her plans are grounded in balance and steady growth. “I am extremely grateful and humbled with where my business stands at the moment, I look forward to continuous growth in my business alongside my young children who I hope to be a role model to as they get older.” she explains.

“I think my business is just perfect right now.”

She adds enthusiastically, “I just love this business. It keeps me so challenged. And I feel like I can show my worth in real estate. It just makes me feel good.” Moran’s balance between family life and work life is this job’s greatest asset and she certainly makes the best out of both worlds.

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For more about Moran Shmueli, please call 818-300-9443, email moran4homes@gmail.com, https://www.coldwellbankerhomes.com/ca/studio-city/agent/moran-boormad-shmueli/aid_147247/ or visit her website Copyright Top Agent Magazine 29

How to Answer the Inevitable Question:

Why Should I Choose You? In some markets, a real estate agent is competing against thousands of other individuals and teams. There are only so many bells and whistles—so many buzz words you can throw at prospective clients. To a buyer or seller who has interviewed several other agents already, all of it begins to blend together and every realtor sounds as though they’re reading off the same script.

Your clients want to know why they should choose you. They want to know what makes you different. It’s highly likely they’ll even 30

ask you this question directly in your initial interview, but as an agent, you might have a hard time coming up with a response that either you or your clients are truly satisfied with.

To answer your client’s why you must go back to your own why.

WHAT SKILLS DO YOU HAVE THAT OTHERS DON’T? Just because there are other agents in your area doesn’t mean those agents have the

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same skills that you do. We each bring our own backgrounds and experiences to the table. What comes naturally to you? Maybe it’s your negotiating skills or your ability to connect people that sets you apart from the rest.

WHAT PART OF THE BUSINESS DO YOU ENJOY THE MOST? There are skills and then there are passions.

In real estate, there’s so much to enjoy.

There’s the opportunity to match a family with the right home and the sense of safety and comfort that brings their loved ones.

There’s the ability to give someone a sense of financial security by advocating and negotiating on their behalf. And then there’s the houses and neighborhoods themselves— the architecture, history, and community.

WHAT ARE YOUR ACCOMPLISHMENTS? When you look at your client list and the portfolio of work that you’ve built over the years, what are you most proud of? Sure, there are financial rewards, but there are also other accomplishments that your prospective clients will likely be eager to hear about, such as happy client testimonials, a thriving referral business, volunteer and charity work, or even how you lift and support your own team.

Everyone needs money, but those other accomplishments and how you speak about them show your client what kind of person Top Agent Magazine

you are and if that’s the type of person they want to work with.

WHAT ARE YOUR INTERESTS? Real estate might seem like your entire world at times, but you also have a life outside of work. Maybe you like music or traveling or being outdoors. The best part about being a realtor is that there are often ways you can thread these interests into your work, like hosting client functions and events.

WHAT DOES YOUR CLIENT CARE ABOUT THE MOST? Let’s face it, your clients likely care the most about only a few things: saving or making the most money, doing it as soon as possible, and making sure that doing so isn’t too stressful. Your response to your client’s question—why should I choose you?— should address these concerns.

Maybe you excel at creating systems that make the selling process efficient and profitable for your client. Or maybe you excel at providing a personalized experience for homebuyers.

Try out a few responses. You might even start with a template: My [skills or passions] helps me [provide this service] because I can [achieve my client’s goal].

Like most things in life, coming up with a compelling and concise response for why clients should hire you will take time and practice.

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JAMIE KIRK

Top Agent Jamie Kirk works solo with a geographic reach as far as Boulder City to Pahrump. Last year she ranked in the top one percent in all of Las Vegas for the first three quarters and landed top 2% for the 2023 year.

With a story that combines family ties, personal goals and a deep love for the craft, Jamie Kirk’s journey from real estate novice to toptier agent is nothing short of inspiring.

Growing up amidst the backdrop of her mother’s real estate dealings on the builder’s side, Jamie absorbed the intricacies of the industry like a sponge. “Growing up my mom was always on the phone with home buyers. I would always be listening to her conversations, and without me even knowing it, I picked up on real estate,” she recalls. “I loved it. We bonded over it. When I got pregnant and was about to have my son, my mom made 32

a big career change, too, and ended up being an agent for luxury homes in order to be a grandma. And that was right around the same

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time that I decided to jump into this, too, to have more time with my family and my son.”

Four years down the line, Jamie’s solo journey has been remarkable, closing 45 transactions last year, and in just the first three months of 2024 closing 15. Last year she ranked in the top one percent in all of Las Vegas for the first three quarters and landed top 2% for the 2023 year.

Starting as an apprentice to a local investor, she swiftly ascended the ranks, mastering the art of flipping properties and carving out her niche in the market. “I love the flipping process,” she enthuses. “I know and understand the flipping process, the ins and outs, how much it will cost.”

Jamie’s geographic reach extends far and wide. “We buy off-market and flip properties, so we go wherever we get a solid deal,” she explains, buying and selling as far as Boulder City to Pahrump. Her success isn’t just measured by transactions, but by the lasting relationships she forms with her clients. Her commitment to her clients goes beyond the confines of a typical agent-client relationship. “I’m on my phone 24/7,” she says with a laugh.

As Jamie sets her sights on the future, her goals are ambitious yet grounded. “My passion is real estate,” she affirms. “And my goal is to transition into luxury. My mom specializes in luxury, while I specialize in volume. If I can still help with flips, that would be amazing. Real estate is like the snowball effect.

You work with one client, they talk to their friends and family, then that snowballs into something else.”

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For further information about Jamie Kirk, please call 702-875-2444, email jamie@alchemyinvestmentsre.com, or visit her website https://www.realtor.com/realestateagents/6319c589fc8e2df597469e48

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Take My Word for It:

The Power of Testimonials & Making Word-of-Mouth Count Ratings, reviews, and testimonials are among the most powerful tools an agent or real estate professional has at his or her disposal. Think of it this way: almost all of us go online to get a sense of dining options, film scores, and product reviews. When it comes to real estate pros, people what the same measure of comfort and advice from those who have already experienced your services. The 34

bottom line is this: testimonials create a relatable emotional appeal to others, while giving potential clients some first-hand insight into your ability to deliver.

With all that in mind, consider the valuable rationale behind testimonials and word-ofmouth attention: how to harness it, and what it can do for you and your business.

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Testimonials and word-ofmouth buzz build your brand If you aren’t displaying positive testimonials and reviews on your social media outlets and website, then you’re missing out on a key opportunity. Those exploring your pages are likely seeking real estate representation, and reviews and testimonials serve as a first-hand glimpse into who you are and what you can do.

If you can, try to tie reviews and testimonials to specific names or social media handles, as you’ll be highlighting the interpersonal component at play. Think of it this way: potential clients are more likely to trust the experiences of past clients than to place blind faith in your pitch, which is crafted to create a sale. Most customers would rather look to the experience of fellow consumers before taking your word for it, sight unseen. Well-place testimonials and personal reviews can bridge the gap when it comes to your brand and the prospective client.

Testimonials and word-ofmouth buzz demonstrate your value compared to others Good agents are a dime a dozen, but top agents stand apart from the pack for a variety of reasons. Chief among those reasons is the ability to differentiate themselves from the norm by highlighting their personalities, their track records, their values. Testimonials and wordof-mouth buzz don’t just focus on whether an experience was good or bad. It dives into the details of personality and consumer relationships. While the qualifications of many agents might be similar, you can stand out by showTop Agent Magazine

casing stellar reviews and testimonials that shine upon your character and delivery. When pitched by two agents with similar experience and credentials, but only one has the testimonials featuring positive experiences and lasting relationships—wouldn’t you be more inclined to work with the agent who has a proven track record of success?

Do your homework and compile the testimonials that will drive your business At the close of a transaction, consider providing a comment card with room for clients to write a few reflections, or create an e-mail ready online form that makes submitting feedback a breeze. You can also touch base via e-mail and ask politely for a review of their experience with you. Referred or repeat clients are excellent candidates for testimonials, as they will already know your business well, or will likely be happy to contribute their perspective.

If asking for testimonials makes you cringe, you can always incentivize this process in minor ways. For example, you could offer a fun, cost-effective gift certificate in exchange for a testimonial.

Whichever way you gather testimonials that speak to your positive performance, there is no question that these documented first-hand experiences are priceless when it comes to drawing and retaining clients. If you want to inspire interest and build a living brand, there is no better method than by having clients vouch for your working style.

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LESLIE BIEDERMAN

In the heart of northern Nevada lies a unique mountain community, home to wild horses, winding dirt roads and a real estate pro named Leslie Biederman. With more than 20 years of experience under her belt, Leslie’s journey from a house cleaning business to becoming the go-to REALTOR® in the Virginia City Highlands is inspiring. While cleaning a house one day for a client who was also a real estate agent, she watched her client take real estate phone calls from home and rack up the sales.

“She was doing $300,000 a year, and I thought if I worked twice as hard I should be able to make at least half that,” recalls Leslie. So she took the plunge into the world of real estate, a decision she hasn’t regretted since.

land and homes in the Virginia City Highlands than any other real estate agent or team in northern Nevada.” The Virginia City Highlands is not just her target market, it’s where she calls home. When asked about her secret to success, she emphasizes the importance of relationships. “Real estate is all about relationships,” she states. “I want my clients to trust me. When I first moved to the VC Highlands, I told my first homebuyer (with a laugh) that by using me as her agent she was signing up to

Leslie is a one-woman show, and she loves it that way. “I like being the expert in my area,” she explains, “and as a result, I list more and sell more 36

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also be my friend. The buyer is still one of my best friends today, 17 years later.”

With a mix of old-school strategies like print advertising and a strong online presence, Leslie’s marketing prowess is unmatched. She points out that she typically averages 10-30 listings at a time, and has carried as many as 40. But Leslie is not just focused on the present; she is also planning for the future. “My goal is to take somebody under my wing and teach them what I know,” she shares, envisioning a legacy that extends beyond her own career.

Leslie’s dedication to her community extends beyond her role as a REALTOR®. She is deeply involved in local initiatives, bringing her passion for helping others into every aspect of her life. She participated in a charity sports show horse competition for the Northern Nevada Children’s Cancer Foundation, which has raised more than $350,000 in the past seven years. She also serves as chairwoman of the Virginia City Highlands Homeowner’s Architectural Committee. On top of that, in her spare time, “I own and show horses in the hunter/jumper world,” she says. “I compete anywhere from four to eight shows on the West Coast each year, and I’ve won some awards, too.”

With an unrivaled passion for her craft, Leslie loves the uniqueness of every transaction. “I love that every deal is different. It’s said that whatever you learn from this deal will probably never apply to the next, and that is so true.

If every deal was the same and every house was the same, I wouldn’t have a job.” It’s this adaptability and passion for her craft that sets Leslie Biederman apart in the competitive world of real estate.

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For further about Leslie Biederman, please call (530) 448-1561 or email lbiederman@chaseinternational.com

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Make Social Media Marketing Your Calling Card These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them—and for good reason. Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can’t settle for the occasional post and expect results.

Instead, let’s consider a few techniques that will make your social media presence 38

interactive, unmissable, and effective in generating business.

Your Profile is a Portal Ideally, you’ll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you’re utilizing, make sure your profile page is up-todate, well-curated, and easily navigated.

Consider your profile a landing page.

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Your photo, location, contact information, homepage, and a brief bio should all be readily visible so that potential clients can get an immediate sense for who you are and what your voice is. If a client wants to connect with you, it should be obvious how to do so. You might also incorporate a few savvier tools that make your profile more engaging—like hashtags. These searchable tags can help you lure potential clientele and give your audience a chance to explore deeper. #DreamHome #JustListed and #HomeInspiration are popular, existing tags to choose from, but you can cultivate your own hashtag by consistently tagging posts, which gives clients an extensive thread to comb through.

Interacting with Your Audience Posting regularly is great way to appear in feeds, but engaging with your audience is just as important—and it helps you reach a new audience in the process. It’s a positive start to like your audience’s posts, pictures, and statuses, but commenting takes your engagement a step further and separates you from typical respondents. It’s also important that you diversify your engagements. In other words, don’t center every communication around your business, propositioning your services, or trying to sell. If applicable, present your value-add, but otherwise steer your engagement towards the personal. Let your clients know that you’re there, you’re human, and Top Agent Magazine

ready to work at their pace. Which leads us to our next point...

Blending the Professional with the Personal Engaging with your audience is one thing, but what about generating original content?

How do you strike the right balance between a Call to Action, industry updates, and a personal touch? Think of it this way: any post you create should provide a point of connection for your audience.

Sometimes, you might be sharing a family photo, or commenting on some unifying current event—like the Super Bowl! Other times, you may be sharing a Coming Soon listing, or providing tips to spruce up a home for spring. Regardless, you should focus on quality. Is your copywriting engaging? Does it express your unique voice and personality, while maintaining clarity? Are you giving your audience something to connect with, even if you are sharing property photos or advertising an open house? Instill some fun and some personalization to every piece of content you make, so that clients can picture the voice and person behind the post.

Things are always changing on the social media frontier, but some rules never shift.

Adding clarity, consistency, and personality to your online presence are three surefire ways to grow your business and make social media second nature.

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SCOTT FARNAM

Scott Farnam of Wildomar, California, has combined his background in construction and development with a commitment to integrity to thrive over nearly twenty-five years in the real estate industry. “I get to spend every day working in the service business, helping others accomplish their dreams – there’s nothing better than that. Whether it’s a first-time home buyer or an investor I’ve been helping for a decade, being able to complete a transaction where everyone walks away happy is very rewarding.”

myself and facilitate small commercial and residential projects.” While working with Realty Center Lake Elsinore, Scott earned a commission check of over $10,000 after drawing up his very first vacant land purchase contract. “I took that as a sign and jumped in full-time. I realized I could cut down on my overhead, and the only person I really had to answer to was myself.”

Scott launched his career by specializing in land sales concentrated in southwest Riverside.

Prior to formally becoming a licensed REALTOR®, Scott was celebrated as an expert in land acquisition and development. “I had a large crew of about sixty-five full-time employees,” he recalls. “I was doing improvements and custom homes for sixteen years as a general contractor, specializing in construction defect repair in Orange County and Los Angeles. I got my real estate license to help buy property 40

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In 2011, after serving 4 years as city council member and the very first full-term mayor for the city of Wildomar, Scott continues to build his legacy at the head of Farnam & Associates Real Estate. “Old habits die hard I guess – I wanted to build something from the ground up, and I started my own brokerage in 2004. We still work in Riverside County, and we serve Wildomar, Murrieta, Temecula Valley and some of the high desert. I grew up in Redlands, so I have a large sphere there and San Bernardino, plus I’m licensed in Arizona.” Despite his broad geographic territory and leadership responsibilities, Scott maintains an average annual volume between twenty-five and thirty-five transactions, fueled by a book of business that is over ninety percent repeat and referral clientele.

In addition to his blossoming real estate enterprise, Scott goes to great lengths to bring his knowledge and expertise to the extended community. “I try to do all of the things,” he exudes.

“Being mayor was the highlight, but I’ve sat on every commission and executive committee within Riverside County. Whether it’s the Transportation Commission, Flood Control, Western Riverside County of Governments – I like to try it all.” Scott is also a proud life member of the VFW, Elks, Chamber of Commerce, and his local Rotary.

When he’s not supporting his neighbors or mentoring his growing team of agents, Scott travels between Wildomar, California and Lake Havasu City, Arizona. “We’re lucky to spend so much time outdoors – we like to boat, barbecue, and take our Razors out into the desert. I don’t think we need to cover more territory, but we are growing the brokerage by perfecting our property management division in California and our HOA management division in Arizona.”

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For more about Scott Farnam, please call 951-265-8043 or email scott@teamfarnam.com

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6 Things You Need to Do to Be a Great Mentor

Everyone reaches the point in their career where they feel they have gained enough experience and wisdom about business and what it takes to succeed, to actually help someone else achieve the same. Although you may have trained or given advice over the years, taking on the official status as a mentor to someone is a whole new ball game.

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Although mentorship is an unpaid endeavor, you’ll be surprised to find out how much you’ll gain from the experience. You’ll also grow as a business person through the process of teaching someone else. It’s also an endeavor that many will pay forward one day, creating a business atmosphere that is based more on mutual success than competition, which is better for everyone.

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If you were mentored, you may already have an idea of what it entails, and what you liked or didn’t like in your mentor/mentee relationship. Although it is a personal relationship that will need an individual approach, there are certain things that are key when it comes to being a great mentor: 1. Be a good listener

est about your own failures. It can be a huge relief to find out someone they look up to has gone through similar experiences and still managed to come out on top. As we all know, oftentimes the greatest lessons come from failures, which can be times when our character is truly tested. Building trust through mutual respect and honesty will make every aspect of your mentorship more effective.

You’re basically a sounding board who needs to hear your mentee’s ideas, plans and goals in order to advise them. Strong, constant and clear communication is key to any successful mentoring relationship.

Sometimes just letting them talk things out with you, will lead to them to discovering the solution they were looking for.

2. Set expectations and goals at the start When listening to your mentee in your first meeting about the potential relationship, it’s important to establish the parameters of what that relationship will be: What can you give them? What do they need or expect from you? Once the terms are agreed upon, you may want to set specific goals you’ll be working on together so that there’s a defined plan of action, timeline and result you can both expect.

3. Be honest This is important when it comes to offering them constructive criticism or tough love, but more importantly, you need to be honTop Agent Magazine

4. Get them to think, don’t make decisions for them Sometimes being a mentor is being a bit like a psychologist. By asking certain ques-

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tions you can lead your mentee to their own conclusions about their business dilemmas and strategies to reach their goals. Being a mentor is all about guidance. Build confidence by drawing out the best in your mentee rather than just presenting them with solutions.

5. Look at the situation objectively One of the key strengths you offer your mentee is a complete emotional detachment to their business. You have no sentimental attachment to doing things a certain way or working with an incompetent vendor because you ‘go way back’. Your only motive is what’s best for your mentee and their business. Although emotions cans still get in the way sometimes, having a detached perspective on hand to guide you is invaluable.

6. Don’t just offer constructive criticism, be supportive Yes, being a mentor is sometimes advising your mentee that he’s doing something ineffectively, but your main purpose is to alway approach everything like cheerleader.

You need to let them know that through it 44

all, you are a reliable support to them and have a complete belief in their abilities.

Make sure to always praise their accomplishments.

Remember: your job as a mentor is more about guidance than constant feedback.

Your goal is to help someone become the best they can be, not someone who just does everything the way you do it. You’re helping them build confidence in their own intuition, which will hopefully lead to a lifetime of success, and one day, they too might be a valuable resource to another mentee down the road.

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ADAM BURKE In the world of south Florida real estate there exists a rare breed of entrepreneur who defies the norm. Adam Burke, a dynamic force reshaping the industry, admits that his cell phone, specifically the contacts it contains, is his greatest asset. “My network is my biggest ally,” he says. “I built my whole business organically, through networks and relationships.” From his early days as a lone agent to brokerage owner leading a team of 16 agents, Adam’s journey has been fueled by the power of his contact base. From representing 50 professional athletes to brokering multi-million-dollar industrial and residential deals, his ability to leverage his connections sets him apart.

But it’s not just about the quantity of contacts; it’s the quality that truly matters to Adam. “Every real estate agent I’ve hired has been someone I’ve known personally,” he reveals, underscoring his commitment to building a team that shares his values and work ethic.

His approach to client relations is equally focused on fostering meaningful connections. “We spend a lot of one-on-one time,” he shares, describing his hands-on approach to client engagement. From lavish dinners to exclusive sporting events, he goes above and beyond to cultivate relationships that extend far beyond the confines of a typical business transaction, some even winding up in the White House.

This personal touch extends to his marketing strategies as well. While social media and targeted ads play a role, Adam’s secret weapon lies in his ability to connect with high-net-worth individuals on a personal level. “I bring people together,” he explains. His ambitions extend beyond residential sales. In a bold move that highlights his knack for spotting opportunities,

he has partnered with an industrial real estate company, Basis Industrial, to launch a private equity fund. “We’ve acquired many multi-tenant buildings throughout the United States,” he reveals. From brokering deals worth millions to navigating the complexities of industrial real estate, his expertise knows no bounds.

His numbers tell the real story. He has personally sold about $100 million in real estate in the past year. But between that and his equity fund deals his firm has brokered about $500 million in the last 18 months in the sunbelt states.

Yet amidst the whirlwind of deals and negotiations, Adam remains firmly grounded in his commitment to community and giving back. He serves and assists for the annual Autism Awareness walk every March in Palm Beach and supports many of his pro athlete clients’ charities, including golf events. He is also proud to support a charity of one of his friends, Detroit Lions’ Charles Harris, which provides children in Detroit with free braces through a partnership with a local orthodontist and the Lions Club.

As Adam looks to the future, he remains steadfast in his commitment to organic growth and quality over quantity. “I want to scale my business organically,” he asserts, highlighting his intention to grow his team while maintaining the integrity of his brand. With plans to double the size of his residential team and further expand his industrial ventures, his vision is as ambitious as ever. Away from the boardroom, Adam finds solace in simple pleasures, playing golf, spending time with his fiancée and enjoying the beach. Clearly, he shows no signs of slowing down any time soon.

For further information about Adam Burke, email Ab@grandioserealestate.com, https://www.instagram.com/grandiose.adam/ Instagram or visit grandioserealestate.com or www.

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ANNA BRIDINGER In the sun-soaked neighborhoods of Venice, Florida, Anna Bridinger has made a name for herself not just for her infectious smile, which “everybody seems to notice making it my trademark,” she says, but for serving the Polish community. “Many of my clients are Polish speaking,” she adds, “so speaking Polish is a huge help to them. Other than that, I always find ways to stand out, one example being my 12-foot inflatable pelican which I use at open houses.”

Her path to real estate was the inspiration of her husband. “It all started with my husband’s vision,” Anna reminisces. “In 2015, he got involved in real estate investment in Venice, and he encouraged me to get my license.” With her husband’s full support, she ventured into the world of real estate, armed with a genuine love for the market and an innate knack for connecting with people.

Since obtaining her license in late 2015, she has been a force to be reckoned with, consistently selling 30 to 40 homes annually. She attributes much of her success to her partnership with Pelican Realty Corp, a small yet dynamic brokerage where she collaborates closely with her mentor and broker, Pam Sigmund. “Pam is more than just a broker to me; she’s a true inspiration,” Anna remarks. “Her knowledge is impressive and her kindness to others is uplifting.”

When asked about her client base, Anna reveals that nearly 100 percent of her sales come from repeat and referral business, with dozens of satisfied clients singing her praises. “I enjoy helping my clients make these very important choices while investing their earnings,” she points out. “It’s crucial that they make educated decisions and the best part of my job is

ensuring my clients are satisfied at the end of the transaction.”

Beyond sales, Anna’s dedication to her community shines through. Actively involved in the Polish community of Venice, she serves as a pillar of support for various cultural initiatives and organizations. In addition to serving as secretary for many years of the PolishAmerican Society of Venice, she is a member of the Venice Chamber of Commerce, which provides networking opportunities with other professionals while supporting local businesses and community causes. Outside of work, Anna finds solace in family time and fitness pursuits.

“I have two little ones,” she shares, “so they occupy most of my free time.” Committed to a healthy lifestyle, she also visits the gym regularly and indulges in outdoor activities like swimming to maintain a balanced life.

As for the future, Anna envisions herself as broker and owner of her current company. “It was the plan with my broker from the beginning that I will take over one day,” she says. She also has her sights set on earning some real estate designations and being recognized as the Best of Venice in the local newspaper, a feat she aims to achieve through hard work and dedication.

One achievement she is proud of is being featured in a Polish TV show. “It’s important to remember where I am from,” she says, “and I will always be very proud of it, but I see the United States as a land of opportunity, and I was happy to be featured in Poland and to show people what America is like. I would love to motivate people watching me to become the best version of themselves and to never be afraid to go after their dreams!”

For further information about Anna Bridinger, please call 941-544-8195, or email annabridinger@yahoo.com 46

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AGENTS WITH HEART A pivotal question we pose to featured agents in Top Agent Magazine is, ‘Tell us about your community involvement.’

This query holds immense significance, not only as a benchmark for nominees but also as a crucial factor contributing to the success and prestige of top agents.

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Top Agent Magazine defines community involvement based on three key factors: Events, Associations, and Charities.

Beyond serving clients, top agents demonstrate an outstanding commitment to their communities and the place they call home.

Their measures involve volunteering time,

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Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. financial contributions to organizations helping those in need, and active participation in community events. This distinctive trait is a testament to how their generosity extends beyond clients, enhancing the lives of those in their surrounding communities.

Take Cindy Ambuehl, a former actress and model who has evolved into one of LA’s most sought-after luxury real estate agents, gracing the cover of Top Agent CINDY AMBUEHL Magazine. Cindy passionately supports PS Arts, a foundation reinstating arts education in schools. Through events and fundraising initiatives, she’s contributed to maintaining art education for an entire year to 30,000 students.

Consider Josh Flagg, whose enormous rise in real estate landed him a spot on Bravo’s Million Dollar Listing and a cover feature in Top Agent Magazine.

Despite his stardom, JOSH FLAGG Josh travels throughout America, mentoring brokers, agents, and students, sharing insights on achieving success. He finds fulfillment in transforming lives through his career and shares, “The 48

most fulfilling part of my career is knowing that I will change somebody’s life.”

These examples are just a peek at how agents engage with their communities. Whether gathering Christmas gifts for underprivileged children, supporting children’s hospitals financially, advocating to end homelessness, or volunteering at local animal shelters, these agents extend their reputation beyond transactions. They’re known not only for their professional success but also for their unwavering support of community causes.

Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. In the real estate landscape, where relationships and integrity are central, active participation in the community builds credibility and fosters meaningful connections. Beyond boosting their reputations, community involvement mirrors a profound commitment to the areas they serve. Agents invested in their communities acquire a deep understanding of local needs and through active engagement, these agents become vital parts of the social tapestry, earning the regard and trust of the community.

“Agents with Heart” displays how top agents have left a mark on the real estate landscape by imbuing their work with heart and soul, influencing lives outside of transactions.

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GAVAN CROSS Gavan Cross of Canton, Texas, combines a lifetime of hospitality and customer service with an inexhaustible passion for education to fuel his thriving real estate business. “I’m blessed to work in an industry that I love. Every day is different, and you’re never running out of new things to learn and new people to meet – I’m always looking toward the next rapid. This river moves fast but I’m lucky to be surrounded by incredible colleagues and clients!”

Before formally stepping into the industry, Gavan enjoyed various careers throughout the state. “I was a paramedic in the ER and I went through the fire academy,” he recalls, “but I spent the majority of my career in the hospitality industry and customer service. I’ve always enjoyed helping people and problem-solving, and in 2018 a friend of mine encouraged me to become a REALTOR®.” After relocating back to the Dallas area, Gavan signed on with Paul Tibbets and Signature Properties, where he began servicing the luxury market everywhere between Dallas and Tyler, including the Dallas-Fort Worth area.

Today in 2024, Gavan is a multi-million-dollar producer, bolstered by a book of business that is over fifty percent repeat and referral clients. “We run a full-service brokerage,” he exudes. “I love going the extra mile to solve a problem for a client. Whether that’s organizing an estate sale for someone or just helping to maintain a property while they’re out of town, I enjoy alleviating stress and helping ease challenging transitions.” By combining this client-centered disposition

with a penchant for interpersonal networking, Gavan has steadily grown his enterprise over the past five years as a solo agent.

In addition to supporting his clients, Gavan has recently positioned himself to expand his impact on the extended professional community. “I just finished an eight-month program here called the Texas REALTOR® Leadership Program. It taught me a lot about the industry and highlighted how our work is primarily collaborative, rather than competitive. This can be a challenging profession, but we are all better off when we help one another thrive.”

With his recently acquired broker’s license, Gavan has ambitions of one day spearheading his brokerage and bringing his knowledge and guidance to novice and veteran agents alike. “I really enjoy the development and training part of my previous careers, and I want to impart some of what I know to others so they can benefit. Meeting new people is the easiest way to grow and get more involved in the community!”

When he’s not busy problem-solving for his clients or celebrating his colleagues, Gavan goes to great lengths to support his neighborhood. He is a longtime volunteer of the Special Olympics and a regular presence at local food banks. “Apart from that, I take every chance I get I try to spoil my nieces and nephews. Family is big for me, and my sister lives in Oklahoma – she has nine kids and seven grandkids. I try to get up there and shake their lives up a little bit. I give them plenty of sugar and attention before I hand them right back to their mom!”

For more information about Gavan Cross, please call 214-733-3776 or email gavan@easttexasluxury.com

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HEIDI M. CARVER Stepping into the world of real estate initially thinking it would be a hobby, Heidi Carver quickly built a thriving career. Relocating to Hermiston, Oregon in 2008 with her husband and their bustling household of five children, Heidi earned her real estate license in 2009 and hasn’t looked back since. As a Realtor®, she adopts a unique approach by fostering a team environment where each member operates independently. This model has not only cultivated a cohesive unit but has also amplified their success across Northeastern Oregon, where Heidi and her team have become well-recognized figures. Continuing to grow with each passing year, the future looks exciting for Heidi and her team, and they’re eager to see what’s next.

Those who work with Heidi and her team are continually impressed by their talent and skill. One client recently raved, “I just closed my 4th transaction with Heidi, and as always there were no surprises. I have worked with her on both sales and purchase transactions and Heidi is extremely knowledgeable of the markets and current trends. Along with her extensive knowledge, she understands how to track down the exact property you’re looking for and buyers for your property. Her extensive network of home inspectors, appraisers, title and escrow contacts also put her ahead of the pack.”

What sets Heidi apart as a real estate agent isn’t just her proficiency in the industry but also her personal touch and ability to maintain relationships. She has an annual tradition of sending out calendars to gently remind her clients of her presence and availability.

Heidi’s remarkable ability to remember names and details about her clients further enhances her appeal. “I will run into past clients around town and talk to them about their house, I always remember them,” she explains.

Her strong dedication to the community further solidifies her work in real estate, as she contributes to and supports various causes. “I donated to Funland Park when they had to rebuild, and I contribute to the local schools,” she explains. Beyond financial support, Heidi actively engages with youth programs, sharing her expertise during career days and collaborating with organizations like Soroptimist to inspire future generations. Outside her professional and community involvement, Heidi cherishes her personal time in nature and outdoor activities. She finds solace at her cabin in LaPine, Oregon, which serves as a peaceful retreat. An avid golfer and gardening enthusiast, Heidi embraces the tranquility and challenges these hobbies offer. “I’m just outside all the time. I like to walk, I like to kayak,” she says.

Looking towards the future, Heidi plans to sustain her remarkable track record of success by sticking to the simple yet effective principle that has guided her career: always answer the phone. With a record of 133 closings in a single year, Heidi has no intention of retiring. Her advice to those entering the real estate industry reflects her own practices: “answer your phone, follow up, and follow through.” Prioritizing communication and reliability has not only propelled Heidi to the top of her field but also serves as a guiding light for aspiring agents.

For more information about Heidi Carver, please call 541-701-1376 or email Heidimcarver@yahoo.com or visit HermistonHomeSearch.com www.

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Every Player is Valuable: How to Boost Your Team’s Morale In the fast-paced world of real estate, it can be easy to overlook the contributions of those lower-level employees who are instrumental in our success, yet are overlooked when it comes to recognizing the important roles they play in keeping our business operating smoothly.

Even a task that seems simple, such as answering phones, can be overwhelming at Top Agent Magazine

times. Letting these employees know that they are appreciated is something that often goes overlooked at busier companies, and can often result in impaired morale overall, as employee dissatisfaction tends to be contagious.

Here are some things that you can do to increase morale and productivity in your workplace: 51

While it’s important to point out when an employee is doing something wrong, it is equally – if not more – important to acknowledge when that employee is doing something right.

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While it’s important to point out when an employee is doing something wrong, and sometimes to reprimand, it is equally – if not more – important to acknowledge when that employee is doing something right. Even a simple compliment can go a long, long way towards building that employee’s morale, and therefore their willingness to go the extra mile for your team.

An example: “Sally, I just heard you on the phone with that client. You sounded very professional and I really appreciate your representing our business that way.”

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Determine what all of your employee’s goals are, and what their expectations for growth might be. There may be lower level employees who are perfectly content doing what they’re doing, and who have absolutely no expectations for growth in your business. Others, however, may have an interest in moving up the ladder. Make it your business to determine this early on, and try to take a personal interest in your employee’s growth with your company. Knowing there is room to grow is an important factor in employee satisfaction, and knowing who wants to grow and who

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doesn’t is something you should be aware of. Groom from within, and your employees will be grateful and work harder.

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If your workplace is highly stratified, with multiple levels of employees (agents, senior agents, loan processers, assistants, etc.,) make an effort to ensure that everyone feels valued as part of the team regardless of what they earn. Various team building exercises that encourage trust and a sense of familiarity can go a long way towards fostering an environment that is less unnecessarily competitive and more productive and cooperative. A quick web search for “Trust Building Exercises” will help you locate many good ways to achieve a newfound level of camaraderie amongst your team. Many of them are quite a bit of fun, too.

Hopefully these tips will assist you in creating a better-functioning, higher-achieving team of motivated, caring employees.

Remember, a chain is only as strong as the weakest link, so be sure to keep everyone feeling appreciated, supported and valued, and your company will only benefit.

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JEAN-SIMON DESHAIES In the colorful landscape of Quebec real estate, 28-year-old Jean-Simon Deshaies is making waves in the industry, establishing himself as an up-and-coming solo agent with a knack for connecting with clients on a personal level. His journey into real estate began at the age of 22 when he purchased his first duplex with a friend. The experience sparked his interest in the field, prompting him to explore further. “I really love buying real estate,” he recalls. “I worked with some real estate brokers who we bought from, so for years I wondered what their job was really all about.”

It wasn’t until four years later, encouraged by his girlfriend, that Jean-Simon took the plunge into real estate as a career. “She said to me, ‘You have a lot of contacts, you love people and you love real estate. Why not just do it?’” he shares. Spurred on by his girlfriend’s wise counsel, his journey as a REALTOR® was fueled by a genuine desire to help others navigate the complexities of buying and selling homes. His magnetic personality and genuine “people person” demeanor set him apart from his peers. “I’ve just stayed the way I am,” he explains.

“I’m not playing any role. I just keep it simple, stay myself, make jokes all the time and I’m available for my clients.”

For Jean-Simon, real estate is more than just a job— it’s about making dreams come true. “I recently was selling a house, and when we found a buyer she was a single mom who had been looking for a house for many, many months,” he relates. “She was so

happy. When people are happy, that’s what I really like the most.” With just two years in the business, his sales numbers speak for themselves, already closing 54 transactions.

Beyond his professional endeavors, Jean-Simon is involved in his community, demonstrating a commitment to giving back. He proudly supports organizations like Leucan, which provides funds for children with cancer, and he dedicates himself to initiatives that benefit families facing financial hardships. In his downtime, he is a self-proclaimed sports enthusiast, indulging in activities like hockey, golf, football, baseball and volleyball. His zest for life extends beyond the boardroom, infusing all he does.

Looking to the future, Jean-Simon has ambitious plans for his business. “I’ll probably try to get a team established at some point,” he shares. “My father, who is working on his license right now, is known in agriculture by all the farmers, so I’ll probably try to get into agricultural sales, along with residential.”

In a business driven by profit, Jean-Simon is one of a kind. “The market has been difficult for first-time homebuyers, but it’s possible to find a home and be with a broker who can really help you,” he reflects.

“Sometimes people think we have a bad image, but when you find a good agent who really takes your interests into account, it can be a big help. Most people are in real estate to make money, but I didn’t get into it to make myself a millionaire. I’m really here to help people.”

For further information about Jean-Simon Deshaies, call 819-383-7306, email jeansimond@sutton.com, or visit his website

https://www.suttonquebec.com/en/real-estate-broker/60669-jean-simon-deshaies-groupe-sutton-alliance-inc-.html

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JUSTINE EICHNER Justine Eichner of Milford, Pennsylvania, combines business acumen with a commitment to candor and transparent communication to fuel her thriving real estate enterprise.

“It’s all about service, and making sure your clients are happy. If you can prioritize taking care of other people, the money will follow – that goes for clients and colleagues.”

For Justine, real estate was a natural transition away from a prior position as a business owner. “My ex-husband and I owned several sanitation companies,” she recalls. “I wanted to take a chance on myself, and lean into something that I could build from the ground up while still raising my three kids as a single mom.” In 2016, Justine became a fully licensed REALTOR® and began serving both New York and Pennsylvania. By extending her geographic coverage throughout both states and focusing on Pike County, Wayne County, and Orange County, Justine has been able to average between thirty and forty annual transactions throughout her career.

Today in 2024, Justine is celebrating the first anniversary of opening her first office at Iron Valley Real Estate. “It’s fascinating to step back and look at the bigger picture of real estate in our area,” she exudes. “But I still look forward to working with buyers more than anything else. Being able to play a small role in helping people make this big of a purchase – it’s exciting, and it has always been my favorite part of the work.” By sharing her passion and sharpened entrepreneurial mindset, Justine has

built a broad network of clients and agents who rely on her for advice and insight. It’s no surprise to learn that, for her individual production, Justine relies almost exclusively on repeat and referral clientele.

By combining a sizable virtual footprint on Facebook and Google platforms with occasional print media to broadcast feature listings, Justine consistently garners competitive offers for every client, ensuring a steady stream of repeat business. “The people that I most enjoy serving are those who don’t end up buying a home with me – because they know I am there for them regardless, and whenever they hear someone needs a hand with real estate, they’re eager to refer me. It takes some time, but if you keep those organic relationships going and you respond to your calls and emails, it’s inevitable.” This disposition has Justine and her team poised for steady growth alongside their blossoming community, and they regularly participate in neighborhood events throughout the year.

When she’s not representing Iron Valley Real Estate, Justine volunteers with Pennsylvania’s Court Appointed Special Advocates (CASA), which represents children who are going through the foster care system in the state. She also unwinds by spending her limited “me-time” in the glorious outdoors hiking, exploring mountains and waterfalls, and snapping pictures of her adventures. “Most of my time is spent with my three kids – I’m grateful that I can fill a busy schedule with so much love and service, while still being able to provide for my family!”

For more information about Justine Eichner, please call 845-206-6996 or email jeichnerrealtor@gmail.com 54

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Tips on Being a Good Team Leader Your business is booming, so much in fact, that you’ve finally made the decision to start a team. You’ve made sure it’s financially feasible, and you’ve found the right people, but there is still one other component of a successful team. And that’s an effective leader. It’s your job to not only generate business, but to motivate your team, which in turn increase productivity. Here are a few simple tips on being a good team leader.

1. Evaluate each team member, making sure to utilize their strengths Hiring the right people is one of the first steps in creating a successful team, but once you have those people it’s really Top Agent Magazine

important to figure out where they best fit into the operation. Having every team member be an ‘expert’ in their part of the process leads to seamless transactions and a business that runs like a well-oiled machine.

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Of course it’s also important to create a supportive atmosphere that allows team members to stretch beyond their comfort zones, under your guidance. It’s to the whole team’s advantage when people take initiatives to up their game by taking additional training or mastering a new and innovative technology that can improve productivity. The key is to constantly evaluate not only your systems but the people running them. It’s your job as a leader to encourage that personal growth while making sure to always protect against any major misfires. Which leads us to…

2. Always reevaluate what is and isn’t working It’s a good idea to have a weekly meeting where the whole team can convene and go over any snags they may have hit in the systems that you developed when starting your team. Your team is in the trenches with you and since everyone probably focuses on a different aspect of the transaction, it’s important to make sure things are working on every level. Make sure copious notes are taken during these meetings so you have a track record of what was suggested, as well as a history of things that may have been tried and the results.

Another good thing to focus on in these meetings is goal setting. Set weekly and monthly goals, and use the meetings to discuss what’s being done or needs to be done to meet them. When goals are met, it’s a great bonding experience for everyone. When they aren’t, it’s a moment to learn how you can do better in the future.

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Don’t forget to always take in what you can do to be a better team leader as well.

3. Stay connected and in communication These are your team members! There’s more to that than just a label. Be connected to them on a daily basis. Clear, open and honest communication is important on a busy team and that’s much easier if you actually like and trust your co-workers.

Sure you want to succeed for yourself, but knowing that other people you respect are counting on you, is an additional motivating factor, that is certain to lead to everyone going above and beyond creating a wildly successful business.

4. Be inspiring and supportive If you’re enthusiastic about what you’re doing, it really will be infectious. Encourage innovation and creativity. Yes, systems and consistency are great but don’t let your team get in a rut either.

Support their individual careers, always encourage them to go for more, let them rely on you for mentorship. If they sense that you want each member to succeed as much as you have, you won’t find more loyal employees. And perhaps most importantly focus on what’s being done right. Don’t be the boss that just points out things they don’t like. Let them know when they’ve done an amazing job and be specific about what it is. Make them feel valued and they will become a valuable asset to you and your business.

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KARINE LEGAULT With more than 17 years of experience under her belt, Karine Legault’s journey from Montreal, Canada, to the vibrant tri-cities of Washington is a testament to her knowledge and dedication to the craft. Her foray into real estate wasn’t a mere coincidence but a well-calculated leap of faith driven by the encouragement of friends and family. “I got started after years of hearing friends and family tell me that real estate would be a good fit for me,” she recalls. “So I decided to give it a go.”

Since 2007, Karine received many top producing recognitions nationally having sold over 100 million in real estate’s sales. “My first five years in the industry I focused mainly on the resale market,” she says, reflecting on her trajectory. “Then I really jumped into new construction, which I now also specialize in.” As part of the dynamic team at Pahlisch Homes at Pahlisch Real Estate, which specializes in the development of new home communities, Karine collaborates with 2 other sales agents, each managing different communities within the tri-cities area. The current development Karine is working on is a 320-home community offering resort style amenities. “We’re continuing to build there as part of an eight-year project,” she explains. “My goal is to keep growing this community and increase our sales.”

With a client base built on trust and satisfaction, Karine’s business thrives on referrals and repeat customers. For Karine, real estate isn’t just about

transactions; it’s about guiding clients through the journey of finding their dream homes. “I love what I do,” she enthuses. “I love to take the client through the process of finding their dream home from start to finish.

After 17 years I’ve seen quite a bit and learned a lot. From the highs of securing the perfect property to the lows of navigating the intricacies of the transaction. Karine’s goal is always to understand what is most important to her clients, providing them with knowledge, commitment, service, and integrity.

When she’s not busy helping clients achieve their real estate dreams, Karine enjoys indulging in her favorite hobbies. From teeing off on the golf course to jet-setting across the globe, playing poker and hanging out with friends and family, her zest for life extends far beyond the confines of the real estate world.

For aspiring real estate agents, Karine’s advice is simple yet profound: “Start as a new agent working as an on-site agent with a builder,” she advises. By leveraging the training and stability offered by such opportunities, new agents can pave a smoother path to success in the competitive world of real estate and a more successful transition to resale.

With a keen eye on community growth and client satisfaction, Karine envisions a future where her business continues to thrive amidst an ever-evolving market landscape.

For further information about Karine Legault, please call 509-308-0090, email karinel@pahlischrealestate.com

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KEREN ABRAHAM Born in Israel and moving to the United States over three decades ago, Keren Abraham was determined to achieve great heights. While working as a dental hygienist and simultaneously caring for her two children, Keren found herself looking for a new career path. She was encouraged by a close friend who owned a RE/MAX brokerage to obtain her real estate license.

Already equipped with a sales background from a previous endeavor, Keren took the plunge and found success quickly, gaining the flexibility she longed for. After a few years, Keren transitioned to Keller Williams in Ridgewood where she remains today and dominates as a solo agent serving the greater Paramus, New Jersey, area.

To effectively market listings, Keren uses a professional stager and a team of vendors to create picturesque appeal for prospective buyers. Additionally, she employs virtual staging for new construction, uses professional photography and top-tier marketing strategies, and invests heavily in advertising methods.

As a result of her efforts, Keren averages thirty transactions and over twenty million dollars in volume annually. Despite her professional success, she most cherishes bringing clients to the next level in homeownership and giving back to her community as their go-to agent while remaining a part of their life milestones.

With nearly all of Keren’s new clients stemming from past builders, sellers, and buyers, she operates mainly on word-of-mouth, with 95% of her clientele arriving from repeat and referral business. Clients return to work with her due to her ability to treat all clients like family and provide extensive market knowledge during the home-buying process and home-selling process.

“I give them unforgettable personal service,” she shares. Additionally, she focuses primarily on luxury properties as well as new builds, prioritizing a client-centric philosophy while nurturing

Keren enjoys traveling, shopping, and beach vacations when she isn’t working. She is also an avid gym-goer, a podcast indulger, and loves spending time with family and cooking delicious meals in the kitchen. The future looks bright for Keren, with plans to expand through Keller Williams by gaining referrals from out-of-state clients. Additionally, she is interested in growing her business internationally. It is evident Keren has mastered the art of real estate with satisfied clients and high-volume production, as it is interwoven into her lifestyle, inspired by freedom and balance.

the relationships she has built over the years.

To learn more about Keren, please email KAbraham@kw.com, call 201-913-7283, or visit KerenAbrahamrealty.com www.

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3 Ways Joining a Professional Organization Can

Make Your Business Better Any real estate professional worth his or her salt knows that relationships are everything in this industry. Of course, it’s essential to cultivate connections with your in-office colleagues and your clientele—but there’s even more to be done when it comes to building meaningful professional relationships on a larger scale.

How can you make the most of your sphere of influence? The answer lies in professional organizations.

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These institutions vary in breadth and scope— from the local chamber of commerce and state-level organizations geared toward young professionals, to nationwide groups like the National Association of Realtors. No matter which avenue you pursue, these organizations and the professionals therein can add tremendous value to your business and professional repertoire. Not quite convinced? Consider a few of the benefits below to understand how just how influential a professional organization can be when doing business in the modern marketplace.

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1. Expand your skillset.

It’s hard to argue that continuing education and professional development aren’t worthwhile causes. One of the little-known values of joining a professional organization is that there are countless opportunities to boost your talent through free or subsidized skill-building events, workshops, and speaker series. Seminars, coaching events, opportunities to volunteer, and conferences are just a few more ways that professional organizations put you in the right position to learn from others, or advance your understanding of the industry. In real estate, staying ahead of the curve is crucial to the longevity of your business. By joining a professional organization, you’ll not only have the chance to learn from industry veterans, but to also take advantage of indispensable resources that set you apart from the real estate pack.

2. Simplify your networking experience The obvious benefit of joining a professional organization is the chance to meet and network with fellow agents and industry pros.

But, have you ever considered how commonly networking comes into play in the real world? On the local and state level, the real estate scene isn’t as big as one might imagine.

This means you’ll cross paths with all sorts of agents, lenders, home inspectors, title company representatives, contractors, developers, investors, and more. Positioning yourself within a professional organization not only fortifies your reputation to the outside world and to those in your industry, but it also makes it easier to strike up conversations or navigate deals. How so? A professional organization 60

creates a baseline of common knowledge and trust when doing business with those inside or aware of your organization. Likewise, when reaching out to an agent or lender who you’re not familiar with, you can mine your professional organization for related contacts that give you a sense of who you’re doing business with or how to make the transition progress smoothly.

3. Utilize a support system While advancing your career is a worthwhile motive when joining a real estate professional organization, also consider the mental benefits of fellowship with industry colleagues and local entrepreneurs. Rather than carting your anxieties home at the end of the day, you can lean on professionals moving through the same ranks. What’s more, you can turn to others in your industry for advice, commiseration with frustrations, or help sourcing a solution for a particular problem they may have experienced and overcome in the past. Even talking shop with likeminded pros can relieve stress and refresh your perspective—perks that are just as valuable as an updated contact sheet.

The old saying stands true: if you want to go fast, go alone; if you want to far, go together.

In that vein, professional organizations can make all the difference when it comes to a career that doesn’t burn out. Try connecting with a professional organization that you find inspiring—whether its mission is focused on volunteer work, industry developments, or peer mentorship. No matter which path you pursue, remember that no man is an island and the benefits of joining a professional organization can transform you and your enterprise for the better.

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KYLE HOFF Passionate about helping others, Kyle Hoff’s path into real estate began after talking to his friends in the mortgage industry. “I was working in fitness at the time, and I knew some loan officers,” he explains. “I was always intrigued by the energy and excitement around real estate, especially during the mid2000s boom.” Kyle obtained his real estate license in 2007 and hasn’t regretted it for a moment since. Operating independently within a close-knit partnership in Monterey and Fresno, Kyle has carved out a niche for himself in the communities of central California. When it comes to buying and selling homes, Kyle understands that guidance, expertise, and patience are the keys to making clients happy. He always puts their needs first, doing everything possible to make the transaction smooth and stress-free.

Kyle’s unique approach to real estate sets him apart in a competitive landscape. With an impressive 75% repeat and referral business in the Fresno region, and a growing clientele in Monterey and the beach areas, his track record speaks volumes about the trust and satisfaction his clients place in his capabilities. Kyle’s recent expansion into the Central Coast brings fresh challenges and opportunities, yet his strategy remains rooted in the experience gained from high-volume sales in Fresno. “I’ve been doing this a long time,” he reflects, attributing his success to the extensive hands-on experience acquired through managing over 40 sales a year during his 12-year tenure in the Central Valley. “I’ve taken that high-volume experience with me here,” he explains.

When it comes to marketing, Kyle tailors his plans to each property. “It depends on where they’re located

and what features they have,” he explains. On the coast, where the real estate business follows a more traditional path, Kyle employs a diverse array of strategies. “If we need them to be in magazines, we do magazines, if we need social media, we do that,” he says. Kyle implements the strategy that best serves the property and his client’s needs. The Fresno area operates on a different dynamic, largely influenced by his partner’s role as an eviction attorney.

Here, the focus is on assisting clients in rehabilitating properties after evictions.

The dual approach allows Kyle to navigate the distinct markets of the Central Valley and the Central Coast effectively, showcasing his ability to adapt and meet his clients’ needs.

When he’s not navigating the complex world of real estate, Kyle dedicates his time to pursuits that reflect his passion for fitness and community. For over two decades, bodybuilding has been a significant part of his life, a testament to his dedication to personal health and strength. Recently, Kyle and his wife ventured into a new project by purchasing a yoga studio in Carmel.

“It’s been pretty good for the real estate business too, getting involved in the community in the fitness industry again,” he explains.

At the heart of Kyle’s real estate journey is a profound love for both houses and the people who make them homes. His childhood memories of exploring open houses with his father and witnessing transformations through remodeling have deeply influenced his professional path. As he looks ahead, Kyle is excited about expanding his business model to the Central Coast, mirroring the success he’s experienced in Fresno.

For more about Kyle Hoff, please call 831-233-9907 or email kylephoff@gmail.com Top Agent Magazine

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SARAH THRESS With over a decade-long career in development and fundraising, Sarah Thress was encouraged to delve into real estate part-time while pursuing her MBA. In April of 2020, Sarah transitioned to a full-time role in real estate after a brief stint in part-time real estate and consulting. For her, this transition has been fulfilling and rewarding.

Initially joining a team upon entering the industry, Sarah eventually became a solo agent. Today, she serves the greater Central Ohio area, traveling within a two-hour radius to assist her clients. Sarah is also a licensed agent in Florida and focuses on the Gulf side. She is contemplating building a team in the future.

To nurture relationships with past clients, Sarah utilizes Reminder Media to send a magazine branded with her business every other month. Additionally, she sends out weekly emails featuring community events, updates, and lifestyle tips. Her clients also receive a monthly electronic newsletter, and she personally contacts them quarterly to check in. Lastly, to commemorate the Christmas season, Sarah gifts a wooden key ornament to clients within the first year of moving into their new home, while past clients also receive a gifted ornament.

After four years in the business, Sarah boasts a 25% repeat business rate, with many clients coming from referrals. To effectively market listings, Sarah leverages social media and collaborates with her brokerage to increase the visibility of available properties. This includes “Coming Soon” posts and advertising within her network of realtors in Central Ohio. As a result of her efforts, Sarah closed her first year in real estate with

thirty-six transactions and concluded 2023 with twenty-four transactions in volume. Despite her professional success, Sarah values the relationship aspect of her career most and takes pride in helping clients achieve their homeownership dreams.

Deeply ingrained in the community, Sarah serves as a board member of the Hilliard Education Foundation, which raises funds for teacher grants to foster innovative ideas for students. She has held this position for nine years and served as President of the Executive Board for three years. Additionally, she actively participates in the Hilliard Food Pantry, a nonprofit that aids the community with food insecurities, where she has also conducted first-time home-buying seminars.

Furthermore, Sarah has volunteered at the Furniture Bank, a nonprofit that provides furniture to families transitioning out of homelessness. Annually, Sarah and her brokerage engage in furniture build and donate the items to the Furniture Bank to assist their clients.

When she’s not working, Sarah juggles her role as a mother of four teenagers, shuttling between extracurricular and sporting activities. She also enjoys traveling and exploring new destinations. As the host of her side venture, the “Come To Find Out” Podcast and YouTube Channel, Sarah is committed to continuing her mission of helping others. The future appears promising for Sarah as she eagerly anticipates helping even more people by supporting women navigating financial planning during divorce through a curated network of various resources. While this endeavor will contribute to her business, it will also enable her to achieve her goal of assisting as many people as possible.

To learn more about Sarah, please email sarahthressrealtor@gmail.com, call 614-893-5885, or visit SarahThress.kw.com http://

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3 Surefire Methods that Make for a Productive Meeting Sometimes a business meeting can achieve exactly what it sets out to do: communicate, assess actions, set goals, or otherwise. Other times, meetings can feel like a drain on your time and energy, and only advance your agenda in marginal ways. While meetings are an integral form of communication in the professional world, how can you ensure that they are both productive and worthwhile?

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The truth is, it takes intentioned planning to make a meeting a success. A well-curated meeting makes partners and employees feel unified as a team, excited about what’s to come, and motivated to achieve a collective goal. With that in mind, consider a few approaches below to maximize your next meeting and ensure that all parties involved leave with a renewed sense of direction and inspiration.

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1. Create a detailed agenda in advance Oftentimes meetings are scheduled with a loose goal in mind—to hash out the terms of a contract or to strategize a new marketing campaign, for example. To ensure your meeting is productive, time-efficient, and achieves its end, create a detailed agenda in advance. This means breaking down your overarching goal into pieces and outlining what’s required to complete each component. You might also consider making time blocks for each respective component, so there is a clear structure and hierarchy in place. Not only does this ensure that time is used wisely and evenly, but it also creates order and momentum for the greater task at hand. What’s more, you’ll want to distribute this detailed agenda in advance of your meeting, so that all attendees will be familiar with the format and delineated goals of your gathering. This will set a professional tone, while keeping team members and conversation on task.

2. Reserve off-topics ideas and comments for later Too many meetings are derailed when an off-topic question or comment is made and hijacks the attentions of attendees. While it’s natural that outlying issues may arise when all team members are gathered, you can ward off distractions by creating a so-called holding area for off-topic talking points. This holding area will serve as the receptacle for any off-topic or lower priority addendum, and you can create a chunk of time towards the end of your meeting to readdress those 64

points separately. Once you’ve achieved the highest priority goals of your meeting, you can then return to the items in your holding area. Note: be sure to familiarize your staff with this approach so that the expectation is already in place and interruptions won’t distract from your meeting’s true intent.

3. Conclude every meeting with a brief summary and action items The very last thing you should do before concluding your meeting is to reemphasize the main takeaways of your gathering and outline a specific list of action items. Again, successful meetings are clear and give attendees a sense of direction. That’s why reiterating action items—or next steps in need of completion—to each respective employee is an essential component of a productive meeting. Likewise, summarizing main takeaways unifies a team’s understanding of what’s important and why the meeting was called in the first place. Ending on a concrete yet proactive note helps launch team members toward the next event in their day and gives them a sense of confidence as they tackle their duties.

Meetings don’t have to be a formality or a bore. When planned and executed with incisiveness, they can inspire your talent roster and streamline productivity in your office.

Especially in the world of real estate, ensuring everyone is on the same page and doing their jobs effectively is key to success and longevity. Put a little planning into your next meeting, and you’ll save yourself valuable time and energy as you move forward.

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STEVEN J. COLON Steven Colon’s journey from NYPD officer to esteemed lawyer is defined by relentless ambition and adaptability. Balancing his responsibilities as a police officer and a law student, Steven’s early career was shaped under the demanding schedule of working from dawn to dusk and attending Brooklyn Law School at night, a routine that intensified during the 9/11 crisis.

His transition into law was driven by the competitive job market post-9/11, leading him to explore the legal dimensions of tax preparation and real estate while still serving in the NYPD. Retiring from the NYPD in 2017, Steven fully immersed himself in his real estate practice, emphasizing customer service and education. His approach is proactive and personal. He encourages clients to reach out any day of the week to preempt potential issues, a practice that reflects his deep commitment to ensuring a positive and informed experience for his clients.

“Real estate is a highly emotional transaction for both buyers and sellers,” Steven explains. “There’s a lot of misinformation that goes back and forth, so I’ve filmed videos for every step of the process and put them on my website. I explain everything in person, but it’s sometimes too much information at once, so clients can always reference these educational videos, which also include subtitles for Spanish speakers.” Steven’s team is a group of bilingual professionals who maintain the firm’s efficiency and client communication, ensuring that the law practice is as responsive and informative as it is empathetic and thorough.

Steven’s professional life is profoundly influenced by his connections with real estate agents and mortgage

lenders, with a significant portion of his business stemming from those relationships. These professionals often act as the initial touchpoint for clients, guiding them through the pre-approval process before introducing them to legal services. Steven has cultivated a strong reputation in the industry, which he attributes to his ability to work effectively with various stakeholders and deliver results swiftly and competently. A problem-solving approach lies at the center of Steven’s work. “We get things done fast, we’re available,” he explains. “When something happens, we never panic, we just try to be creative and come up with a solution.” His ability to facilitate fast and thorough resolutions has made him a favored partner for both real estate agents and lenders.

Steven is deeply invested in his community, notably as a founding member of the REAL Project, a nonprofit (501C3) organization aimed at empowering people through real estate education. Outside of his professional life, Steven is passionate about weightlifting, cooking, and spending quality time with his family.

At the heart of Steven’s professional satisfaction is the joy of transforming challenges into successes, particularly in securing homes for those who find it daunting.

His favorite moments come from “getting that person that home when they think it’s impossible.” Steven’s dedication to his work and the people he serves exemplifies his passion for law and real estate, highlighting his ongoing mission to educate and empower individuals in their property journeys. “I love saving people’s day. Buying or selling a home can be stressful, so it’s incredibly rewarding to bring them happiness.”

For more information about Steven Colon of Colon & Villaplana LLP., please call 646-556-6620 or email info@cvbllp.com Top Agent Magazine

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10 Key Steps to

WINNING REAL ESTATE BIDDING WARS Navigating through a bidding war demands a tailored strategy. Here’s how to position yourself as the top contender in a bidding frenzy:

1. Financial Pre-Approval:

6. Heartfelt Offer Letter

Securing a mortgage pre-approval signals to sellers your serious intent and financial capability, setting you apart from other prospects.

A personalized letter to the seller can forge an emotional connection, potentially swaying their decision in your favor.

2. Budget Mastery:

7. Thoughtful Contingency Waivers

Establish and adhere to a firm budget. This discipline ensures you remain grounded and financially prudent, even amidst bidding fervor.

Waive certain contingencies judiciously to render your bid more attractive, but proceed with caution to mitigate undue risk.

8. Increased Earnest Deposit

3. Compelling Opening Bid Make your first offer count by presenting a substantial bid that showcases your earnestness in securing the property.

4. Strategic Escalation Clause Employ an escalation clause to incrementally outbid others while capping your offer at a maximum you’re comfortable with.

Elevate your earnest money deposit to reaffirm your commitment and sincerity toward the purchase.

9. Market Savvy Keep a pulse on local market trends and property valuations to inform your bidding strategy with actionable insights.

10. Prompt and Decisive Action

5. Adaptable Closing Dates Demonstrate flexibility in closing dates to align with the seller’s preferences, enhancing the appeal of your offer.

In a fast-moving market, agility and decisiveness are key. Be prepared to swiftly make and adjust offers based on market dynamics and feedback.

By integrating these strategies, real estate professionals can guide their clients to make informed, competitive offers that stand out in a bidding war, ultimately enhancing their chances of success without compromising their financial boundaries.

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Top Agent Magazine

VICTOR NAJERA Victor Najera of Centennial, Colorado, combines a broad geographic footprint with a commitment to heartfelt candor to fuel his thriving real estate business. “I think what sets me apart is when I work with a family, I work with the entire family – that includes the children. I like to get the kids involved when we’re looking at houses because everyone needs to be on board to turn a house into a home.

I love watching an entire family light up when they know they have found ‘the one.’”

It’s no surprise to learn that this family-centered approach grounds Victor’s enterprise, as his own introduction was by way of familial intervention. “I got started when my parents were buying a house a few years ago,” he recalls. “I ended up working very closely with their REALTOR®, and by the end of the process, she told me I needed to be in the industry. That was five years ago, and I haven’t looked back.” Victor began servicing clients everywhere in the Denver Metro area from Colorado Springs to Greeley. Throughout his career, he has honed his skills and expanded his customer base with renowned Real Estates Agencies.

Today in 2024, Victor works as a solo agent with LoKation Real Estate, fueled by a book of business that is over ninety-nine percent referral clients. “I provide top-notch service for every single client,” he exudes. “And even though it’s a big business transaction, I make everything as smooth and comfortable as possible. When people have an enjoyable

experience, and you make them feel like a part of your family, then you give yourself a chance at getting a referral.” By combining this approach with a robust database of past clients, Victor maintains an average annual volume of between fifteen and twenty transactions (primarily in the residential sector).

While his business sustainably grows on the strength of his interpersonal networking, Victor plans to seek the knowledge of his colleagues in upcoming years. With his position independently cemented in the industry, Victor is excited to share his expertise with like-minded REALTORS®. “I like to be involved with other teams and agents, even if I’m not on one myself. I have a lot to learn when it comes to marketing, and those endeavors are always more successful when you’re part of a collective.”

This disposition for growing intimate connections with both colleagues and the community has Victor poised to continue his steady trajectory.

When he’s not expanding his sphere or celebrating with clients, Victor seizes every opportunity to explore the great Colorado outdoors. “I like to spend time with family – preferably outside! I love snowboarding, mountain biking, cars, and my pets.

Anything that just helps me to stay in the moment – that’s how I live my life, and that’s how I run my business. I work with the person who is right there in front of me and bring a smile to their face. When I do that, things just keep growing!”

For more information about Victor Najera, please call 720-560-7496 or email vicktor.najera@gmail.com Photography by @andersongonzalesphotographer Top Agent Magazine

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