Nationwide & International 3-17-25

NATIONWIDE & INTERNATIONAL EDITION

Key Mistakes to Avoid for

A SUCCESSFUL HOME SALE 15 MARKETING TIPS

for Real Estate Agents FEATURED AGENTS

ARLENE ROUSE CRISTINA OSORIO NORENA JEN MARIE MIKE McGINNIS MISTY SVOBODA OKSANA PLOSHNIK SANA SALEH STEVEN KJOL TRICIA STODDARD

5 BUSINESS LESSONS I Learned From My Dog

MASTERING TALENT ACQUISITION

IN REAL ESTATE

Welcome Home: WORKING WITH RELOCATORS IN TRANSITION

SANTE SANDHU

NATIONWIDE & INTERNATIONAL EDITION

ARLENE ROUSE

JEN MARIE

MISTY SVOBODA CRISTINA OSORIO NORENA With a determined nature and unparalFor a recent listing with lots of acreage In Noreña 2003, Jennifer surprise tha Cristina Osorio is a mother of five Marie made a deci-she builds with her clients. “The conleled expertise, Arlene Rouse quickly beautiful landscaping, she isI filming 8 15 19 nection 20 and a naturalsion entrepreneur who enteredand the create with them before, that would change her life forever. ness derives real estate industry in 2021, while raising during, and after the transaction is what became a top agent after entering the a drone video, as it can accurately capmoved to seeing Arizona and earned mykeeps them coming back and referher newborn“I daughter.

Rather than business in 2008. She started on this ture the property’s appeal.ring“Every challenges as obstacles, she turned them others to time me,” she explains. Her real estate license,” she explains. Littlebusiness When it co into opportunities to build a meaningful thrives mainly on referrals, a path after putting her home up for sale I look at a house, I’m asking myself, career. Afterdid passing her exam on the first choice would lead totestament to the trust and service level she know that advantage o and having an unsatisfying experience my market? Is it young people? attempt, she quickly identified a gap‘who’s in she provides. expansive, tremendously video to ma the market: an the lack of specialized agents with an agent. “I had to actually ask Seniors? What successful are the outstanding feain vacant land sales in spanning Central Florida.

Cristina is deeply involved in her career, over two decades and long before them to put the ‘For Sale’ sign up,” she tures?’ and that’s where I start.”

Cristina not only found her niche—she community and serves on the Young counting.

Jen decided to make the move industry. “F made it her mission. Over the past three Professionals Network (YPN) commitexplains. Eventually she grew frustrated years, she has closed more than 325 transtee in her local real estate association. from California to Arizona after finishing drone photo enough to become an agent herself and Community is integral toThrough Arlene’s per-she helps organize actions across Citrus County and Central this role, OKSANA PLOSHNIK Florida, establishing herself as one of the fundraising events that support various put the home up forMISTY sale onSVOBODA her own. sonal life and business.

She finds great her semester in business school.

“I had an and even hir ARLENE ROUSEin residential, commercial, CRISTINA organizations OSORIO in the region. Outside JENofMARIE TRICIA STODDARD leading agents specializing real estate, she SANA SALEH STEVEN KJOL “It sold right away once put Coastal it up,”Bend of Texas, joy in giving back, so has made it a priNORENA services, including a property management diviAlong the Iscenic Misty acquaintance flipping homes there, and I she says. Un multifamily, and agricultural land. immense Her approach, based dedicates Oksana Ploshnik was destined for a and provides value to her cli- time to her passion for personal growth, leadsion. What sets her apart is the personal touch she Svoboda has built a legacy that redefines the typ-relationships on genuine and innovative marketing strating conferences and workshops to inspire others.

She Arlene says.

She has the magic touch ority to participate in local events and realized that Iagent could take my life savings erslistings, are from Tricia Stoddard can trace her love oftime,When holiday Herreal determined ents, facilitating smoother transactions ned career in real estate. ical want outroots of the property,” he notes.

If positioned there’s a real estate knows it comes to marketing his Everyexperience. path SanaWith Saleh chooses leads tobrings potential buyers at the right making her work.

With 80 percent hera creative estate deep family egies, has hertoas a standout inwho thenearly industry. alsoofhas side, working as a beauty educator when it comes to inreal estate, and isher causes.

She has been involved with 31 32 35andhome nature and entrepreneurial spirit have and opportunity more personalized communication.

23 27 how tobusiness turn intorepeat success, Steven takesindustry. a creative strategic chart-topping success.

Starting her proher listings front and center to those on the real estate back to childhood, when insights coming from clients and referPadre Island, Misty a steward of her famito buy two homes in Arizona.”

Though has an and remaining active in the network marketing eal clients Whether it’s aSheKjol. sprawling farmhouse led her to great success in this field, has a deep understanding ofWhether her it’s Steven started as a partapproach, always Cristina’s to What excellence has earned her she is giving backan to her community or explor- looking for ways have noticed.

85% of her business Nurse Navigator for years, which helps people suffessional career in finance, she conbecame arals, for a new home.

Misty attributes her success tohunt authenticity. ly’s Around legacy and a champion for her clients.

Forcommitment she watched her mother work as homeow she initially intended topeople,” focus on flips, sheCristina quickly them visualize the layou multiple recognitions within eXp She has been ing new brings the same level of ng- sists 22 acres or aafter new construction and she imagine herself anywhere clients’ cultural background, forming “It’s all about the Realty. way you treat shemanage says.opportunities, Misty, real estate wasn’t executive, just a on careerworking choice; it’s time pursuit his military service to maximize exposure while keeping high-powered for 35 ofcan’t repeat customers and referrals. fering with critical illnesses their doctor’s interior designer.

“We were always for hom awarded thebegan prestigious ICON Agent Award for the third dedication passion to everything she to does. working with investors, buyers, and sellers, exposure by l part of contractor, her family Her mother was a Though pioelse. “My husband, a general strong bonds with them from the start. years at a history. large financial institution.

After workingand with Sana, clientsitand love quickly became a vibrant career, fueled cost-effective.

“I like tosyndicating host open n a suggested I become anneer, home in a suburban he “It started out being funded solely by consecutive year appointments. and ranked neighborhood, among the Top 10 Producer visiting properties, and I thought it small to serving as vice president of the Padre Island loved her job, she eventually wanted to passion spreadNow, the word about their experience. by her his for helping first-time houses,” hewebsites says. In addition to hosting agent,”she Oksana career took off from there. with 22 years of and marketing in Individuals

by Sides in Florida, proving her ability to Cristina’s future in real estate is promising. Her vision Corporation founding first real Winston-Salem and surrounding regions, but now has some funding. act Serving crafts targeted marketing take on a newand challenge.

“Ithe felt ashe change donations, One recently wrote, “I have nohisgreater buyers and veterans homeown, Steven actively collaborates was so fascinating,” she explains. built, en explains. “I was in theInvestment pharmaceutical When it comes tocampaigns marketing herincludes list-government close high-impact transactions andnavigate deliver exceptional expanding into the luxury property sector, all experience, she leads the Jen Marie Team ofwith 70 through eXp Luxury. estate company on Padre Island back when the was necessary,” she explains.

Real estate reverence forHome adifferent professional than Iofhave ownership.

After flipping houses and other agents in the area.

“I’ll look has extensive knowledge about the area, and loves People who are very sick have many doctors industry for 20 years, and loved it, but I ings, Oksana takes a straightforward yet service.

Additionally, her work has placed her on the while balancing her life as a mother five—a role that, So when the time came to pick a or their ay. speak directly to potential buyers. area boasted very her few homes.

“Ithat wasn’t that interoffered field home where she could apply Sana.

She to helped myof, parents, who hadaslistings Real Trends Verified herlot as one ofregularly thefor according her, keeps heras justwell as other busy her career. agents covering and Pinal counties, investing inlist, rentals, he discovered up and see if they already thought, ifher I canclients pass thein test right away effective approach.

“I post on guiding theat aright for their and it highlighting can becareer aMaricopa forhis them to keep track so we of her own, Tricia felt it was iscallthe fi ested finding in real estate first,” Misty admits, having toparealpersonal estate agents in the United States.

Beyond For Cristina, real estate is notwith just about her skills With in a more not moved for almost 50 years, grace, was with a good score, it’sinitially strong focus on high-quality knack for negotiating, withher have opentransactions; houses. success If they don’t, I’ll to extensive be.”

Facebook andespecially Instagram.

Sometimes Prescott, Flagstaff, and Tucson.

Her path has been Jen’s in real esta pursued a career in realyear, estate success law.

“But Ias estate, lifestyle. She holds meant a client party every helping assign them a nurse navigator to help coordinate it.” in real Cristina is the author of the bestit’s about helping clients find the best investment opporonly natural to pursue real estate.

“I context.

With her background in managing expertise, the patience of a saint move VA loans,I where he’s helped countless those agents and offer to do them, so we Oksana passed with flying colors, do reels,” she explains.

Oksana listsand fell in love withand contracts and allsocial thingsselling realmedia estate, ess, introduce videos and strategic ad book Los 8 Pilares del Ser, a Spanish-language tunities tailored to their needs.

Whether it’s vacant land, built on recognizing potential, taking calculated risks, mother four,other.” she bals new people to theand neighborhood.

Having Arlene has also raised money local organizations to assets analyzing market demographics to thefor house ofintended their dreams. only maximize their benefits.

Today can try isto A direct traffic of to each moved topeople Florida and to Not When the future was set from point all ofthat her properties on the MLS and so Ithat moved backon. home, got my license in 1993,buyers my personal growth guide has helped many new construction, or a luxury property, she is committed for expanding bank branches, she brings shefocus authentically asuccess. kindmeetings, person,Social but she ure. been spending, Mike ensures that every listhe’s several years into this path, leading media plays a for rolehealth, as well, with the business for quite some time, she has even provide more mental health services, group and turning opportunities into long-term passion learnin Since in getting her license over 9 years hosts open houses.

But her main is broker’s license in 1996, and I’ve been doing it achieve balance in all areas of life.

She is also a co-auto guiding them toward investments that bring stabilfix and flip homes,” Tricia explains. their pe SANA SALEH STEVEN KJOL TRICIA STODDARD MIKE McGINNIS OKSANAtoPLOSHNIK a My wealth knowledge her real estate Influyentes, knows hergrowth. clients’ needs innately.

Shebuilt on a handpicked team aatexceptional Coldwell Banker, his photographers creating professional thor ofher Hispanas book that therapy highlights the ity and With a business approach trust, ever since. legalof background and experience in ago, sheseeing has worked independently, delivering service.

Guiding multiple generations of families as and one-on-one sessions.

“I’m a supporter of he started ing gets the visibility it deserves. overcoming serious health “But I ended up getting my license herself clients.

“Myarole involved understanding thewomen nuances of while is also a impact fierce champion–our (a savvy builder) journeysand of Latina making a significant innovation, andbuyer a passion for service, Cristina mentoring agents continuing reels that help Osorio boost visibility. real estate have made powerful combination for covering “I’ve an impressively broad geoher Children’s clients throughout the Children’s transaction worked with the grandparents, parents, the Hospital, Home Society, and and working in residential real nec fox each community, which directly translates to his how I helpacross wanted toAlso try and to get away with aapproach few things–but Sana in various industries.

Noreña continues to establish herself as one of the Jen’s highly personalized hands-on has transformation is possible ate. clients. to expand reach Texas. equipped with not only my clients, but also my agents.” graphic area. Oksana is notmy deterred by distance. and always being there for them has helped her mainmost influential agents in Central Florida, proving that clientsand findittheir perfect home,” she explains.

Years not only stopped him at the start, she kept the mess away and children of the same family, makes me really several local animal rescues,” she explains.

As a bouestate.”

Today, Tricia is one the most trusted ears and pl mortgage loan originator license, he has a distinct But of Steven’s biggest strength hasoversized always been facecreated lasting relationships and that runall.challenge future Charlotte, she works as with clitain aasignificant volume of transactions each year.

“Itransactions ike Though she is based inToday, asked what loves most about What sets Cristina apart inhe therepcompetitive realmy estate mar-who perseverance vision can turn into aplans include grow intotrust.” her career anWhen agent, she has built a strong from haveand been anxious by itany It through Misty’s business thrives with two offices: ® onwould edge, allowing him to qualify his mom buyers the to-face It’s meeting people in happy to have their Arlene has built her tique brokerage, Village Realty is spot committed toconnections. giving CONTENTS REALTORS a mix between aacros cat a in the Tampa Bay region.

She runs ket is not just her expertise but the lasting relationships stepping stone for success. ents all over Northearned Carolina and South Carolina.

“I’m just go above and beyond for my clients.” smoothly from start to finish.

“From the very beginnections with agents utation forand delivering service.

Serving the wasn’t until after “It’s the sale foundthat outhe’s howable diffione on Padre Island another his inexceptional Corpus Christi. rea own work, Mike lights up.community “I’ve and provide hard money loans to worked investors. beenthat a we person to convey his talent and share his community, allowing heronly business to grow back to Sana the through donations, fundraising, very open to working in firm, different areas,” she says. dedicates time to vol a thriving business, serving Pinellas, Hernando, greater Los Angeles area as wellnatuasvalue Orange County, cult the buyer had been.

I did not expect someone to go Her the Berkshire Hathaway brokerning, want them to he feel likeCristina the red carpet’s beenthis industry. public“I’m speaking, addedwe service I provide,” says. knowledge about genuinelyand pas- fos an rally with everyone—from 21-year-old “Distance not4) a big deal tocontinually me, Christi, as long as Iintraditional know Sheof isagents deeply involved inthat herPasco, community through For more information about Noreña, overisthe years. volunteering throughout the year. Osorio age inMarketing Corpus offers real estate ranks the top 1% inand the nation. above and byher nurturing and Talent defending myAcquisition parmalhas sanctuaries in Pl andbeyond Hillsborough counties.

Nearly all of her 15 Tips For 24) Mastering sionate about real estate.

Investing changed my rolled for them,” says.

Her manages every opportunities. She also ha region.” Her commitment to her clients is her participation in aout local407-879-5067 Slavic churchshe she leadsteam please orwhere email cristinaosoriorealestate@gmail.com ents their best interests.

If you have become cynical pe- the first-time homebuyers to 90-year-olds business comes from repeat clients andwith referrals.

Steven builtcall his business fromand the ground up, without life, starting the duplex I purchased and lived top priority, ensuring theEstate highest quality service anddue to a her 120-member kids choir.

She conducts this choir Real Agents In Real Estate Sana’s success is largely attentive approach and with customer service and the ethos of experts, Sana will detail, from welcome gifts at escrow to closing presAndrew Carnegie: tois leav relying on his spherelast ofbusiness influence.

While newgrow, in for because out the which Copyrightcontinues Top Agentmost Magazine comes to marketing listings, she takes an As Arlene’s to shefreefinds it I rented Butother freehalf, time not ook When possibly their home,” he referringitout for locations she’s lessher familiar with to deep without offering her musical talents nurture detailed nature. She dives into buying thecharge, financial implicaremind you thatto there are more good people in the world agents are told to leanrewarding on their personal network, hebrokerage for Copyright the mortgage.

I love helping other more people disents, making the process seamless andpaid memorable. encouraging people Top Agent Magazine individualized approach.

“I had a house with an indoor immensely to be part of a that prishe maintains a bus It’s Tricia’s commitment to going above and maintain integrity. the next generation in a creative and uplifting envitions of each purchase or sale, ensuring it aligns with her rooting for you.

I cannot recommend her enough.

In fact, shares. “The Ikeeps can have on them 11) 5 Business Lessons ItookShe aimpact different approach, instead on paidthe cover theoffering power of real item estate, because no matter what level a b 28) Welcome Home: Working also infocusing touch long after sale, I wrote clients’ long-term goals. feature, “When I meet with myofclients, any family member orpeople friend who wants to buy or sell, ronment. her professional and community lap pool, and since that’s such a unique it Outside oritizes integrity and personalized service.

“I actually transactions per year beyond that keeps coming back.

She keeps he’s marketing and connecting with veterans through platof buyer they are.”

Whether guiding a first-time ® drives me.”

His greatest reward?

Hearing cliit’s not just ‘oh, let’sreaching sell your home or buy your will absolutely never stopfirm hearing the endour of me telling Less than 2% of Americ Oksana distinguishes herselfis as awhat REALTOR through commitments, Oksana loves explore theVeterans world.

She Learned from My Dog annual real estate reviews like aeases financial advisor required some creative thinking inabout, terms of bought into a to partnership with this because valsuccessful practice, her clients informed, stress, and guides them forms like Zillow, Homes.com, and United. buyer through every step of homeownership or helping With Relocators In Transition home,’ it’s really understanding their whole finan- destinations, themI’ve to callskiing her.” Read many 5-star reviews enjoys traveling to warm in initially themore of her cultural connections and personal service.

“Allabout of my ents say, “This is the smoothest transaction ever uburbs of Houston, “I didn’t work with personal connections a new investor navigate theirI first deal, he thrives on would, helping clients assess their home’s value, So want to inspire peopl the right audience,” she says.

Arlene knew it would ues are so aligned,” she explains.

“More than anything, throughout.

“I work with a lot of first-time homeTricia is planning am cial situation,” Sana says.

Her commitment toboating. providing on Zillow. mountains, andeveryone business comes16) from repeat clients andSpeed referrals,” sheUp because that I knew at the time was aware advising them.

How to First-Time been through.” with an impressive appeal to people with mobility issues, as water puts less my goal is to make sure my clients have no surprises, so continuing to serve th buyers, and that process can be overwhelming.

I comprehensive advice has transformed her relationship equity, and investment potential.

Her dedication to says. The trust and satisfaction she fosters with her The Daily Schedule Of that I was brand new at it,” he 33) explains.

His strategy with clients intoand lasting partnerships, withI’m most of her Sana offers sage advice for those entering or transitioning her business into new make sure they feel comfortable every step of the pressure on the joints during exercise.

“So I put flyers always upfront and honest with them.

Doing it this Looking ahead, Oksana Ploshnik is determined to conbuyers and sellers encourages them to return recHomebuyer Transactions staying involved in clients’ lives, whether it’sahead, sendher nextmenchapte ing from repeat and worked, givingher him credibility with buyers who saw Looking he hopesWherever to expand this model, business thrivingfocusing on referrals.

Sana anticipates cliwithin the real estate understand theEstate communiA Successful Real Agent tinue strengthening her business byskillset. maintaining strong ommend services. started her career horizon, as love she has sp way,” she says.

She also closely with in allconsistency, theherlocal painSheclinics, and Ialso solddeeply itherright away.” way ensures every transaction isindustry: stress free.” his face on ads and trusted his Over time, as he collaborates toring agents and helping morecontinue investors build wealth ing a onesie to new parents or a sympathy gift during edly to ever ents’ needs, making a trusted advisor in the constantly ties you serve, learn from experienced peers, and choose nticity, Mike is committed to his community.

He connections with past clients and practicing strict time on rentals, which gradually expanded her client base built a strong track record, repeat and referral business through real estate.

“I want to have either a brick lenders, ensuring that every client is prepared.

Her opment opportunities 21) Key Mistakes to Avoid for changing landscape of Southern California real estate. a mentor wisely, one who isreferrals not only knowledgeable tough times, sets herwhen apart.

Even don’t go butlocation “I just feel very blessed th management.

Oksana has“During also expanded her operations fueled growth throughvolunteers referrals alone. Oksana’s eenand big onherprovidwith Habitat for Humanity, United Way, naturally followed.

2021 was and to mortar or online also genuinelyeverybody supportive.

Looking thesmoother future, Sana detail-oriented approach results in trans- for first-time investors, by establishing her own business, OP Realty Group ability to speaka Russian, Ukrainian, and English also Successful Home Sale unnoticed, with thoughtful gifts reinforcand sellers, other agen For more information about Arlene Rouse, making moves, that’s when I really started to achieve where can help with locating inventory,but purchasing, When it comes to marketing, Sana is revolutionizing the plans to and deepen her engagement with Ivarious commumunication is huge, and his local church.

Though hebusiness,” works tirelessly, hethank-you theand most r actions fewer surprises,funding, allowing her buyers to LLC, that withrepeat plans to recruit agents and potentially uniquely positions her to serve a diverse clienther base says.

Now, with anopen ever-exand selling.

I can be the For Agrow.” to Tricia, Z for them, way she promotes clients’ properties with a blend of he nities by expanding her branding and possibly growing ing the connection.

With this level of service, it’s no people please call 336-414-1919 or email arlene@vrofnc.com is the lasting relatio enjoy the process. treating them like makes time for his passions. A self-proclaimed foodie,

MIKE McGINNIS

an office.

“Itechnology. want to base, keep what I’mof doing, just at from Eastern European communities. multilinpanding client abouther 25-30% hisvery work comes is something traditionalThis strategies and cutting-edge Shedoing team.

“I’m blessed thatthis my dream business continues that has already started to take a larger scale, as I truly love it.” gual capability sets her apart in a competitive market from repeat business. hold now.” by making the home invests significantly in advertising, ensuring each home to grow, so I want to foster that growth by expanding my

he enjoys exploring different restaurants across stands out. Her ads are so effective because they target Strong brandingconnections and my team.”

Foractmore information Jen Marie, clients.

“Help as the sturdy foundation about to for her Houston.

He also practices martial arts, spends time PhoneFor 310-734-1440 | Fax 310-734-1440 more information about Oksana Ploshnik, For more information about Steven Kjol, of Copyright Top Agent Magazine reason I love what her business.

Tricia understands the importance call 480-868-0096 or email jennifer@jenmarieho e in Mike’s mag@topagentmagazine.com client with his twin nephews, and cares forplease his maintaining mother.

“I’m please call 704-770-5555 orFor email oksana@oprealtygroup.net more information about Sana Saleh, please call 832-477-2052 or email Steven.kjol@gmail.com | www.topagentmagazine.com relationships beyond the closing table. smile when they ste please call 818-324-8062 email sana@sanasellshomes.com eeping up with cli- a twin, and I have twin nephews,” he or shares with She keeps in atouch through mailers around the gets old.”

No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent ome equity reports, smile. And let’s not forget his two dogs, who areAgent often Top Agent Magazine Copyright Top Magazine Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy Copyright of published C Copyright Top Agentinformation Magazine closing table.materials, “It’s Top byAgent his side when he’s not busy closing deals.

For more about Tricia Stodd Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

To subscribe or change address, send inquiry to mag@topagentmagazine.com. in the U.S. ing the transaction, pleasePublished call 727-412-1626 or email tricia.stoddard.c ” he says. He takes When asked about his future in real estate, Mike is 2 Top Agent Magazine eting, tailoring his optimistic. “That’s another reason why I got into ty. “Each property this—you really can do whatever you want with the

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3

15 MARKETING TIPS

FOR REAL ESTATE AGENTS Successful marketing is essential for differentiation and drawing in clients in the competitive real estate industry. Here are 4

some quick and easy marketing tips for REALTORS® to enhance their visibility and success in the competitive market:

Top Agent Magazine ®

Top Agent Magazine

1. Create a Professional Website

4. Have Video Marketing

Craft a user-friendly, visually appealing website showcasing your expertise, active listings, and client testimonials, ensuring it’s optimized for search engines to enhance your online visibility.

Create and share video content, including property tours, market updates, and informative pieces about the buying or selling process, to engage audiences across multiple platforms.

2.Have a Strong Social Media Presence

5. Build an Email Marketing Strategy

Establish a solid presence on key platforms such as Facebook, Instagram, and LinkedIn. Post engaging content, property listings, and industry news to connect with potential clients, using high-quality visuals and paid ads to broaden your reach.

Build a comprehensive email list of clients, prospects, and industry contacts. Send regular newsletters featuring market updates, new listings, and useful advice to keep your audience engaged.

6.Keep Engaged in Local Communities

3. Utilize Professional Photography

Prioritize high-quality photography for your listings to attract attention and make a memorable first impression.

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Take an active role in local events, sponsor community initiatives, and participate in neighborhood groups to build a trusted local presence.

Top Agent Magazine ®

5

7. Enhance Online Listings

10. Use Online Testimonials

Ensure your property listings on various real estate websites are complete, compelling, and accurate, featuring high-quality images and detailed descriptions to draw in potential buyers.

Encourage satisfied clients to leave positive feedback on platforms like Google and Yelp, leveraging good reviews to build trust and influence prospective clients’ decisions.

8. Network with Peers

11. Remain Consistent with Branding

Attend real estate industry events, join professional networks, and connect with fellow REALTORS®. Networking can lead to referrals and partnerships, and maintaining connections with past clients can open doors to repeat business and referrals.

Keep your branding uniform across all marketing materials, including business cards, social media profiles, and your website, to foster recognition and trust.

9. Share Expert Content

Adapt to the digital trend by organizing virtual open houses, utilizing live streams or prerecorded tours to showcase properties and interact with potential buyers.

Position yourself as an industry expert by distributing valuable content, such as blog posts, infographics, and market reports, to establish credibility and attract potential clients.

6

12. Host Virtual Open Houses

Top Agent Magazine ®

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13. Use Real Estate Apps

15. Implement Google My Business

Make sure your listings are optimized for mobile viewing on popular real estate apps, exploring advertising options to reach a broader audience.

Set up and fine-tune your Google My Business profile to improve your local search presence and provide potential clients with key information about your services.

14. Stay Informed and Educated

Incorporating these quick and easy marketing tips into your real estate strategy can make a significant impact on your visibility and success in the competitive market. Stay agile, adapt to emerging trends, and consistently refine your marketing approach to stay ahead in the dynamic real estate landscape.

Keep abreast of industry trends, market shifts, and emerging technologies to offer valuable insights to clients and remain a knowledgeable resource.

Top Agent Magazine

Top Agent Magazine ®

7

MISTY SVOBODA

Along the scenic Coastal Bend of Texas, Misty Svoboda has built a legacy that redefines the typical real estate experience. With deep family roots in Padre Island, Misty is a steward of her family’s legacy and a champion for her clients. For Misty, real estate wasn’t just a career choice; it’s part of her family history. Her mother was a pioneer, serving as vice president of the Padre Island Investment Corporation and founding the first real estate company on Padre Island back when the area boasted very few homes. “I wasn’t that interested in real estate at first,” Misty admits, having initially pursued a career in real estate law. “But I fell in love with contracts and all things real estate, so I moved back home, got my license in 1993, my broker’s license in 1996, and I’ve been doing it ever since. My legal background and experience in real estate have made a powerful combination for not only my clients, but also my agents.”

services, including a property management division. What sets her apart is the personal touch she brings to her work. With nearly 80 percent of her business coming from repeat clients and referrals, Misty attributes her success to authenticity.

“It’s all about the way you treat people,” she says.

Today, Misty’s business thrives with two offices: one on Padre Island and another in Corpus Christi.

Her firm, the only Berkshire Hathaway brokerage in Corpus Christi, offers traditional real estate 8

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“When you’re assisting them with one of their largest assets, you have to take that very seriously. If you’re just honest with people and treat them right, the business comes to you. Many of my clients have become good friends.”

Misty’s expertise extends across the Coastal Bend, covering Padre Island, Corpus Christi, Portland and surrounding areas. Known for her “reverse target marketing,” she doesn’t just list homes— she matches them with the perfect buyers.

Specializing in resort and waterfront properties, Misty taps into a network of clients from nearby metropolitan areas like San Antonio, Austin and Dallas, leveraging Berkshire Hathaway’s global luxury division.

For Misty, her commitment to Padre Island goes beyond business. As a county commissioner on the Coastal Parks Board, she’s been deeply involved in rebuilding efforts, including the restoration of the Bob Hall Pier, destroyed by a hurricane years ago. “This is my home,” she says passionately.

“Taking care of it is important to me; it’s almost a calling.” She also supports the Sunshine Kids Foundation, which provides children with cancer opportunities to escape the pressures of treatment and enjoy life.

Despite her busy schedule, Misty keeps her family close. Living just down the street from her parents and working minutes from home, she cherishes the strong family ties that mirror the culture of her brokerage. “Our business is a family,” she says. “We take care of each other.”

Looking ahead, Misty is committed to growth— but on her own terms. “Growth is important, but it has to be done strategically,” she notes. “Not every agent is a fit, and that’s okay. We want our people to be happy.” With her unwavering dedication to excellence, family and her beloved Padre Island, Misty isn’t just selling homes—she’s continuing a family legacy.

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For more about Misty Svoboda, please call (361) 215-3222, email misty@realtor.com, or visit mistysvoboda.bhhsrec.com https://

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5 BUSINESS LESSONS I LEARNED FROM MY DOG Applying these key lessons to your business can lead to an increase in productivity, creativity, and resilience.

Our furry friends bring immense joy to our lives. Their ability to project love and happiness into the world helps us feel calm. They seem to live entirely in the moment, which is something we Top Agent Magazine

can learn from as humans. We can take it a step further and analyze how their behavior could be emulated in our own lives, particularly when it comes to business.

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While there are certain dog characteristics we don’t want to replicate as humans (you can probably name quite a few), there are several that could lead to an increase in productivity. In this article, we’ve gathered five of the best lessons to be learned from dogs. Each one has its strengths, and applying these lessons to your work will undoubtedly lead to an improved way of doing business.

As we look into the specific lessons dogs teach us, keep in mind how their instinctual behaviors can make us not only better colleagues but also more adaptive and resilient professionals.

other dog is saying, the message rarely gets misconstrued.

We can take this lesson into our business lives by remembering the importance of clear and frequent communication. We have a lot more to say than dogs, so it’s even more vital that we are upfront with what we’re thinking and feeling. We can’t expect a person to respond if we don’t engage. And just like dogs do, we should be prioritizing open communication through both verbal and nonverbal cues to maintain coherence and clarity.

Here are the five valuable lessons dogs have taught us about business:

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CLEAR AND FREQUENT COMMUNICATION

Dogs are always communicating. Though their communication may not be as clear to us if we aren’t familiar with their behavior, their messages come in bright as day to the dogs around them. If you’ve ever taken a dog to a dog park, you will see what we’re saying. A bow towards the ground with a tail wag means, “I’m ready to play!” while a tucked tail, cowering stance and whimpering means, “I’m scared!” The dogs who send these messages are hoping for a response in the dog they’re communicating with, whether it’s to engage in play or leave them alone. The dogs who observe these behaviors instinctively know what they mean. Though they might not always respect what the 12

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outside, even if the weather is bad. A deep breath or two in the outdoors will help you reset. Once you return to work, you’ll feel refreshed and ready to be productive.

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FIND THE REWARDS IN LEARNING

Most dogs want to learn because it makes us happy. Some need to be bribed with treats or play time. No matter the dog’s age, though, they are generally receptive to learning new things. Training a dog to do tricks or have manners provides them with enrichment and rewards. Dogs tend to learn quickly, and they never seem to forget the things they’re taught.

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EMBRACE REGULAR OUTDOOR TIME

If you’ve ever tried to work alongside your dog, you know they can be quite demanding when it comes to breaks. Dogs want to spend as much time as possible being outside, and they’ll let you know if it’s been too long since they’ve felt fresh air. Animals crave being outdoors. Let’s not forget that humans are animals, too. It’s quite unnatural for us to sit behind a computer for 8+ hours a day, so we have to remember to take breaks throughout the day.

Set a timer on your phone to remind yourself to get up and stretch. When you have a longer break, take a moment to step Top Agent Magazine

As humans, we can apply this to our own lives by always seeking out learning opportunities. While we might not be rewarded with treats, we will be rewarded with knowledge, and we can use that to improve our business, make more money, and work more efficiently.

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PRIORITIZE MAKING A GOOD FIRST IMPRESSION

Most dogs love humans and other animals.

When they first come across someone they’ve never met before, you’ll see them exhibit quite a variety of positive behaviors in an effort to bond with their new friend.

They might wag their tail and bring them one of their toys, offer a paw to hold, roll over, or give them a thorough, kind sniff.

All of these actions seem to say, “I’m a good dog, you can trust me.”

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People should attempt to say the same thing when they first meet someone, especially when it comes to business. Gaining trust is a key aspect of becoming successful as an entrepreneur, so showing others your open, happy, and accepting side will make a lasting impression. A smile, handshake, and light, positive conversation goes a long way.

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REMAIN ALERT AND ADAPTIVE

The wisdom imparted by our canine friends supplies us with endless inspiration for our professional lives. The lessons they teach us, such as clear communication, the importance of breaks, continuous learning, making positive first impressions, and remaining adaptive, are essential for success in today’s business environment.

By utilizing these principles, we not only enhance our productivity and creativity but also foster an atmosphere of resilience and mutual respect in the workplace.

Though dogs do love socializing and meeting new creatures, they also have a protective nature, meant to keep them and their pack safe. You can see this behavior play out when the doorbell rings or a stranger walks by your house. They will bark loudly, alerting you that something is happening. If you inspect the danger and tell them nothing is wrong, they eventually adapt their behavior, going back to what they were doing prior. When everything seems peaceful, they are always keeping their nose, ears, and eyes on high alert, waiting for anything out of the ordinary to happen.

We can implement this lesson by continually looking out for inconsistencies, and staying in touch with our instincts. If something in your work seems wrong, look into why that is, and adapt accordingly. In business, it’s important to stay in tune to what is happening, so we can keep up with changes and refine our strategies. Change is inevitable, and being open to that will help us reach new levels of growth.

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ARLENE ROUSE With a determined nature and unparalleled expertise, Arlene Rouse quickly became a top agent after entering the business in 2008. She started on this path after putting her home up for sale and having an unsatisfying experience with an agent. “I had to actually ask them to put the ‘For Sale’ sign up,” she explains. Eventually she grew frustrated enough to become an agent herself and put the home up for sale on her own.

“It sold right away once I put it up,” Arlene says. She has the magic touch when it comes to real estate, and her clients have noticed. Around 85% of her business consists of repeat customers and referrals.

For a recent listing with lots of acreage and beautiful landscaping, she is filming a drone video, as it can accurately capture the property’s appeal. “Every time I look at a house, I’m asking myself, ‘who’s my market? Is it young people?

Seniors? What are the outstanding features?’ and that’s where I start.”

Serving Winston-Salem and surrounding regions, she has extensive knowledge about the area, and loves guiding her clients in finding the right home for their lifestyle. She holds a client party every year, helping introduce new people to the neighborhood. Having been in the business for quite some time, she has even started seeing multiple generations of families as her clients. “I’ve worked with the grandparents, parents, and children of the same family, and it makes me really happy to have earned their trust.” Arlene has built her own community, allowing her business to grow naturally over the years.

Community is integral to Arlene’s personal life and business. She finds great joy in giving back, so has made it a priority to participate in local events and causes. She has been involved with Nurse Navigator for years, which helps people suffering with critical illnesses manage their doctor’s appointments. “It started out being funded solely by donations, but now has some government funding.

People who are very sick have many different doctors and it can be a lot for them to keep track of, so we assign them a nurse navigator to help coordinate it.”

Arlene has also raised money for local organizations to provide more mental health services, group meetings, and one-on-one therapy sessions. “I’m a supporter of the Children’s Hospital, Children’s Home Society, and several local animal rescues,” she explains. As a boutique brokerage, Village Realty is committed to giving back to the community through donations, fundraising, and volunteering throughout the year.

When it comes to marketing her listings, she takes an individualized approach. “I had a house with an indoor lap pool, and since that’s such a unique feature, it required some creative thinking in terms of reaching the right audience,” she says. Arlene knew it would appeal to people with mobility issues, as water puts less pressure on the joints during exercise. “So I put flyers in all the local pain clinics, and I sold it right away.”

As Arlene’s business continues to grow, she finds it immensely rewarding to be part of a brokerage that prioritizes integrity and personalized service. “I actually bought into a partnership with this firm because our values are so aligned,” she explains. “More than anything, my goal is to make sure my clients have no surprises, so I’m always upfront and honest with them. Doing it this way ensures every transaction is stress free.”

For more information about Arlene Rouse, please call 336-414-1919 or email arlene@vrofnc.com Top Agent Magazine

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How to Speed Up First-Time Homebuyer Transactions Working with first-time homebuyers can be among the most rewarding real estate transactions an agent can embark upon.

Not only are you helping guide newcomers into the housing market, but you’re also witness to the excitement and triumphs along the way, including handing over those keys for the first time. While 16

helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

So, what’s the best way to streamline the homebuying process for first-timers, while maintaining the magic and keeping your sanity along the way?

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While helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

Set expectations upfront and often.

It’s no secret that communication is a cornerstone of a successful real estate practice and client relationship. Amidst a transaction as complex as buying (or selling) a home, it’s important that no wires get crossed, no questions go unanswered, and no information gets lost in translation. To accomplish this, create communication parameters with your clients up front. Inquire about the communication medium they’re most comfortable with—a text, a call, an email, etc.

Then, tailor your outreach accordingly.

Also, consider setting a weekly time to check in, even if no official progress has been made. This helps clients and agents touch base, float questions and concerns, and get ahead of any problems or developments. Another helpful tool is to draft a transaction timeline for your client that outlines the major milestones along the way, what sort of information will need to be gathered, what steps taken, and what outcomes are possible. This might seem like exhaustive work, but in the era of digital research, clients will come to their own conclusions and biases Top Agent Magazine

whether you like it or not. To stay on the same page and timeline, be the foremost resource for your client, and don’t leave their questions up to chance.

Know your first-time homebuyer programs and perks.

There are a variety of national, state, regional, and local grants and programs that aid first-time homebuyers as they pay their down payment, shop for home or mortgage insurance, and otherwise deal with the financial implications of becoming a homeowner. Sometimes these programs are neighborhood-specific in certain cities, with incentives to buy in up and coming areas. In some cases, there are grants that support underrepresented minority communities breaking into homebuying, and these can go a long way in making the burden of a down payment and associated fees doable. In other words, do your research.

The right program or grant could make the difference in nabbing a dream starter home for your client, while setting them up for future financial success.

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Get pre-approved for a mortgage—and shop around for the best rate.

Not all mortgage rates are made equal. As an agent, you likely have good relationships with area lenders that you trust, but it’s still important to complete your due diligence when helping first-time homebuyers find the rate that suits their longterm housing goals. Also remember that first-time homebuyers are new to this process, and while real estate transactions are complex in their own right, the borrowing and lending processes can be alienating in their complexity. As an agent, it’s your job to play intermediary and teacher, ensuring your clients know their options, are prepared to make an educated decision, and

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feel confident that they’ve chosen correctly. Talk with your preferred mortgage partners to best outline options for your clients’ understanding, laying out a framework that’s informative, projected into the future, and allows them to feel empowered by knowledge.

All in all, working with first-time homebuyers can be an exciting and joyous occasion, as long as you’re adequately prepared for some hand-holding and instruction along the way. Aside from the enthusiasm of successful first-timers at the closing table, you’ll also enjoy the lasting benefit of strong referrals to their friends and family, many of whom will be shopping with you for their own first dream homes.

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CRISTINA OSORIO NORENA Cristina Osorio Noreña is a mother of five and a natural entrepreneur who entered the real estate industry in 2021, while raising her newborn daughter. Rather than seeing challenges as obstacles, she turned them into opportunities to build a meaningful career. After passing her exam on the first attempt, she quickly identified a gap in the market: the lack of specialized agents in vacant land sales in Central Florida.

Cristina not only found her niche—she made it her mission. Over the past three years, she has closed more than 325 transactions across Citrus County and Central Florida, establishing herself as one of the leading agents specializing in residential, commercial, multifamily, and agricultural land. Her approach, based on genuine relationships and innovative marketing strategies, has positioned her as a standout in the industry.

Cristina’s commitment to excellence has earned her multiple recognitions within eXp Realty. She has been awarded the prestigious ICON Agent Award for the third consecutive year and ranked among the Top 10 Producer Individuals by Sides in Florida, proving her ability to close high-impact transactions and deliver exceptional service. Additionally, her work has placed her on the Real Trends Verified list, highlighting her as one of the top real estate agents in the United States. Beyond her success in real estate, Cristina is the author of the bestselling book Los 8 Pilares del Ser, a Spanish-language personal growth guide that has helped many people achieve balance in all areas of life. She is also a co-author of Hispanas Influyentes, a book that highlights the journeys of Latina women making a significant impact in various industries.

What sets Cristina apart in the competitive real estate market is not just her expertise but the lasting relationships

she builds with her clients. “The connection I create with them before, during, and after the transaction is what keeps them coming back and referring others to me,” she explains. Her business thrives mainly on referrals, a testament to the trust and service level she provides.

Cristina is deeply involved in her community and serves on the Young Professionals Network (YPN) committee in her local real estate association.

Through this role, she helps organize fundraising events that support various organizations in the region. Outside of real estate, she dedicates time to her passion for personal growth, leading conferences and workshops to inspire others. She also has a creative side, working as a beauty educator and remaining active in the network marketing industry.

Whether she is giving back to her community or exploring new opportunities, Cristina brings the same level of dedication and passion to everything she does.

Cristina’s future in real estate is promising. Her vision includes expanding into the luxury property sector, all while balancing her life as a mother of five—a role that, according to her, keeps her just as busy as her career.

For Cristina, real estate is not just about transactions; it’s about helping clients find the best investment opportunities tailored to their needs. Whether it’s vacant land, new construction, or a luxury property, she is committed to guiding them toward investments that bring stability and growth. With a business approach built on trust, innovation, and a passion for service, Cristina Osorio Noreña continues to establish herself as one of the most influential agents in Central Florida, proving that perseverance and vision can turn any challenge into a stepping stone for success.

For more information about Cristina Osorio Noreña, please call 407-879-5067 or email cristinaosoriorealestate@gmail.com

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JEN MARIE In 2003, Jennifer Marie made a decision that would change her life forever.

“I moved to Arizona and earned my real estate license,” she explains. Little did she know that choice would lead to an expansive, tremendously successful career, spanning over two decades and counting. Jen decided to make the move from California to Arizona after finishing her semester in business school. “I had an acquaintance flipping homes there, and I realized that I could take my life savings to buy two homes in Arizona.” Though she initially intended to focus on flips, she quickly began working with investors, buyers, and sellers, and her career took off from there. Now, with 22 years of experience, she leads the Jen Marie Home Team of 70 agents covering Maricopa and Pinal counties, as well as Prescott, Flagstaff, and Tucson. Her path has been built on recognizing potential, taking calculated risks, and turning opportunities into long-term success.

Jen’s highly personalized and hands-on approach has created lasting relationships and transactions that run smoothly from start to finish. “From the very beginning, we want them to feel like the red carpet’s been rolled out for them,” she says. Her team manages every detail, from welcome gifts at escrow to closing presents, making the process seamless and memorable.

She also keeps in touch long after the sale, offering annual real estate reviews like a financial advisor would, helping clients assess their home’s value, equity, and investment potential. Her dedication to staying involved in clients’ lives, whether it’s sending a onesie to new parents or a sympathy gift during tough times, sets her apart. Even referrals don’t go unnoticed, with thoughtful thank-you gifts reinforcing the connection. With this level of service, it’s no

surprise that a large portion of her business derives from repeat customers.

When it comes to marketing, Jen takes advantage of technology. She has used video to market her listings since 2009, long before it became standard in the industry. “For luxury listings, we do drone photos, interactive walk-throughs, and even hire actors for lifestyle videos,” she says. Understanding that many buyers are from out of state, she ensures each home has an interactive floor plan to help them visualize the layout. Her team also maximizes exposure by syndicating listings to over 100 real estate websites and marketing internationally in 27 countries through eXp Luxury.

Jen’s success in real estate is only part of her story.

A mother of four, she balances her career with a deep passion for health, learning, and personal growth. After overcoming serious health challenges, she’s proof that transformation is possible in every aspect of life. Her future plans include growing her team, building connections with agents across the country, expanding into public speaking, and fostering real estate investment opportunities. She also has a personal goal inspired by Andrew Carnegie: to leave behind at least one library, encouraging more people to read. “It’s a bucket list item because I wrote a book and I’m a huge reader.

Less than 2% of America’s population actually read.

So I want to inspire people to start.”

Wherever her next chapter takes her, she will undoubtedly continue to love every minute of her life and work.

“I just feel very blessed that I can help not only buyers and sellers, but other agents and beyond. I love seeing people grow.”

For more information about Jen Marie, please call 480-868-0096 or email jennifer@jenmariehometeam.com 20

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KEY MISTAKES TO AVOID FOR A SUCCESSFUL HOME SALE Steering clear of these common home selling errors is essential for a seamless and effective Top Agent Magazine

transaction. Here are some top home-selling mistakes to avoid:

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Picking the Wrong Agent

Low-Quality Listing Photos

An experienced and compatible real estate agent is crucial. Select an agent with a strong performance history and knowledge of your local market.

Dishonesty

Improper List Price

Avoid setting an unrealistic asking price.

Analyze the local market and similar properties to find a competitive and fair price.

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Not Making Repairs

Make necessary repairs and improvements to attract buyers. Addressing issues beforehand can make your home more appealing.

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No Home Staging

Proper staging is key. Declutter, depersonalize, and arrange furniture to highlight your home’s features.

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Not Tending to Curb Appeal

First impressions are vital. Enhance your home’s exterior with maintenance, landscaping, and possibly a new paint job.

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Ensure your listing has high-quality photos. Attractive, clear images can significantly impact buyer interest.

Lack of Marketing

Expand beyond traditional marketing.

Utilize online platforms and various channels to increase your home’s visibility.

Be transparent. Fully disclose the property’s condition to avoid potential legal complications.

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Having Emotions Involved

Maintain a business perspective. Emotional attachment can complicate the selling process.

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Ignoring Market Trends

Understanding current market dynamics can guide your decisions regarding pricing and the best time to sell.

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Not Being Flexible

Openness in negotiations can facilitate a sale. Be willing to consider reasonable offers and compromises.

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Unprepared Showings

Maintain a show-ready home at all times. A tidy and clean environment can make a strong impression during unexpected showings.

By avoiding these common mistakes, you can increase your chances of selling your home quickly and at a satisfactory price.

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MIKE McGINNIS When Mike McGinnis transitioned from local law enforcement to real estate in 2014, he wasn’t just changing careers—he was embarking on a mission to make a meaningful impact on his community in a different way.

At the same time, Mike’s father was diagnosed with a chronic illness, prompting him to reassess his future.

After weighing all his options, he found the perfect fit in real estate.

Determined to start strong, Mike sought out the top broker in his area and asked if she was looking for an agent. After gaining invaluable experience under her mentorship, he took the leap to branch out on his own.

Serving the north and northwest suburbs of Houston, Mike has built a thriving business, with an impressive 95 percent of his transactions coming from repeat and referral clients. The secret? Authenticity, consistency, and genuine care. “I’ve always been big on providing value,” he emphasizes. “Communication is huge, treating clients like family—not treating them like they’re a transaction.”

Social media plays a pivotal role in Mike’s client retention strategy. Whether it’s keeping up with clients’ life updates or providing home equity reports, he stays engaged well beyond the closing table. “It’s about providing value not just during the transaction, but after the transaction as well,” he says. He takes an intentional approach to marketing, tailoring his strategies to each unique property. “Each property attracts different clientele, and you have to get into that specific client’s head to see what they actually

want out of the property,” he notes.

Whether it’s a sprawling farmhouse on 22 acres or a new construction home in a suburban neighborhood, he crafts targeted marketing campaigns that speak directly to potential buyers.

With a strong focus on high-quality social media videos and strategic ad spending, Mike ensures that every listing gets the visibility it deserves.

When asked what he loves most about his work, Mike lights up. “I’ve worked with everyone—from 21-year-old first-time homebuyers to 90-year-olds possibly buying their last home,” he shares. “The impact I can have on them is what drives me.” His greatest reward? Hearing clients say, “This is the smoothest transaction I’ve ever been through.”

Mike is also deeply committed to his community. He volunteers with Habitat for Humanity, United Way, and his local church. Though he works tirelessly, he makes time for his passions. A self-proclaimed foodie, he enjoys exploring different restaurants across Houston. He also practices martial arts, spends time with his twin nephews, and cares for his mother. “I’m a twin, and I have twin nephews,” he shares with a smile. And let’s not forget his two dogs, who are often by his side when he’s not busy closing deals.

When asked about his future in real estate, Mike is optimistic. “That’s another reason why I got into this—you really can do whatever you want with the amount of effort and work you put into it. The sky’s the limit.”

For further information about Mike McGinnis call (936) 994-8881, email mikemcginnis01@gmail.com, or visit mikehoustonrealtor.com https://

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MASTERING TALENT ACQUISITION IN REAL ESTATE The ability to draw in and keep exceptional agents forms the backbone of any thriving brokerage. The art of follow-up stands at the forefront of transforming potential interests 24

into concrete assets for our teams. Below, we delve into the strategic nuances of follow-up, showcasing its role as a critical differentiator in securing the industry’s best.

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• Fostering Memorable Connections: The initial meeting lays the groundwork, but it’s the diligent follow-up that cements a solid relationship. A personalized email or call after the first interaction not only reiterates the benefits of joining your team but also highlights your brokerage’s dedication to building meaningful connections.

• Showcasing Commitment to Agent Success: Continuous engagement post-meeting signals to prospective agents that your firm is invested in their career trajectory. This level of dedication showcases a supportive environment where agents’ growth and success are paramount.

In a landscape where elite agents are pursued by numerous firms, staying actively engaged through follow-up can keep your brokerage at the forefront of their minds. Highlighting your unique offerings and culture through consistent communication underscores why your firm is the ideal choice.

• Highlighting Paths for Professional Development:

• Clarifying Doubts and Building Confidence: Utilize follow-up interactions as a platform to address any hesitations or queries.

Engaging in open dialogue ensures that expectations and values are aligned, paving the way for a mutually beneficial partnership.

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• Ensuring Your Brokerage Stands Out:

Follow-up conversations are golden opportunities to outline the developmental prospects within your firm. Elaborating on mentorship programs, educational workshops, and career progression plans can tip the scales in your favor.

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• Elaborating on Brokerage Values and Culture: Post-meeting, candidates often seek deeper insights into your brokerage’s ethos and community. Follow-up communications are perfect for sharing success stories and the supportive network that defines your brokerage, aiding them in making an informed decision.

• Respecting Communication Styles: Recognizing and adapting to a candidate’s preferred method of communication tailors a more personalized and effective followup. This adaptability not only respects their preferences but also fosters a stronger rapport.

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• Smooth Transition to Onboarding: A strategic follow-up process seamlessly bridges candidates to the onboarding phase, setting a positive tone for their integration into your team. This smooth transition is crucial in cultivating a productive and harmonious work environment from the get-go.

In conclusion, the power of follow-up in recruiting real estate agents cannot be overstated. It is not merely a formality but a strategic and essential component of the recruitment journey. Brokers and agencies that prioritize effective and consistent follow-up demonstrate a commitment to their agents’ success and position themselves as attractive destinations for top-tier real estate talent. In a field where relationships are paramount, unlocking success often begins with the simple act of following up.

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OKSANA PLOSHNIK Oksana Ploshnik was destined for a career in real estate. Her determined nature and entrepreneurial spirit have led her to great success in this field, and she can’t imagine herself anywhere else. “My husband, a general contractor, suggested I become an agent,” Oksana explains. “I was in the pharmaceutical industry for 20 years, and loved it, but I thought, if I can pass the test right away with a good score, it’s meant to be.”

Oksana passed with flying colors, and the future was set from that point on.

Since getting her license over 9 years ago, she has worked independently, covering an impressively broad geographic area. Oksana is not deterred by distance.

Though she is based in Charlotte, she works with clients all over North Carolina and South Carolina. “I’m very open to working in different areas,” she says.

“Distance is not a big deal to me, as long as I know the region.” Her commitment to her clients is her top priority, ensuring the highest quality service and referring out for locations she’s less familiar with to maintain integrity.

Oksana distinguishes herself as a REALTOR® through cultural connections and personal service. “All of my business comes from repeat clients and referrals,” she says. The trust and satisfaction she fosters with her buyers and sellers encourages them to return and recommend her services. She started her career focusing on rentals, which gradually expanded her client base and fueled her growth through referrals alone. Oksana’s ability to speak Russian, Ukrainian, and English also uniquely positions her to serve a diverse client base from Eastern European communities. This multilingual capability sets her apart in a competitive market

and provides immense value to her clients, facilitating smoother transactions and more personalized communication.

She has a deep understanding of her clients’ cultural background, forming strong bonds with them from the start.

When it comes to marketing her listings, Oksana takes a straightforward yet effective approach. “I post regularly on Facebook and Instagram. Sometimes I do reels,” she explains. Oksana lists all of her properties on the MLS and hosts open houses. But her main focus is delivering exceptional service. Guiding her clients throughout the transaction and always being there for them has helped her maintain a significant volume of transactions each year. “I just go above and beyond for my clients.”

She is deeply involved in her community through her participation in a local Slavic church where she leads a 120-member kids choir. She conducts this choir without charge, offering her musical talents to nurture the next generation in a creative and uplifting environment. Outside of her professional and community commitments, Oksana loves to explore the world. She enjoys traveling to warm destinations, skiing in the mountains, and boating.

Looking ahead, Oksana Ploshnik is determined to continue strengthening her business by maintaining strong connections with past clients and practicing strict time management. Oksana has also expanded her operations by establishing her own business, OP Realty Group LLC, with plans to recruit agents and potentially open an office. “I want to keep doing what I’m doing, just at a larger scale, as I truly love it.”

For more information about Oksana Ploshnik, please call 704-770-5555 or email oksana@oprealtygroup.net Top Agent Magazine

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Welcome Home:

Working with Relocators in Transition People stage moves for all sorts of reasons.

From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?

For starters, envision the big picture. Relocators have extra obstacles between them and 28

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear.

Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation.

Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.

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Attune your communication style so that nothing goes overlooked or miscommunicated.

Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand.

Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations.

Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables.

Relocations aren’t your typical transaction.

You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away?

Are there time zone differences to factor in?

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If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.

There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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SANA SALEH Every path Sana Saleh chooses leads to chart-topping success. Starting her professional career in finance, she became a high-powered executive, working for 35 years at a large financial institution. Though she loved her job, she eventually wanted to take on a new challenge. “I felt a change was necessary,” she explains. Real estate offered her a field where she could apply her extensive skills in a more personal context. With her background in managing assets and analyzing market demographics for expanding bank branches, she brings a wealth of knowledge to her real estate clients. “My role involved understanding the nuances of each community, which directly translates to how I help my clients find their perfect home,” she explains. Years into her career as an agent, she has built a strong reputation for delivering exceptional service. Serving the greater Los Angeles area as well as Orange County, Sana continually ranks in the top 1% of agents in the nation.

Sana’s success is largely due to her attentive approach and detailed nature. She dives deep into the financial implications of each purchase or sale, ensuring it aligns with her clients’ long-term goals. “When I meet with my clients, it’s not just about, ‘oh, let’s sell your home or buy your home,’ it’s really about understanding their whole financial situation,” Sana says. Her commitment to providing comprehensive advice has transformed her relationship with clients into lasting partnerships, with most of her business thriving on referrals. Sana anticipates her clients’ needs, making her a trusted advisor in the constantly changing landscape of Southern California real estate.

When it comes to marketing, Sana is revolutionizing the way she promotes her clients’ properties with a blend of traditional strategies and cutting-edge technology. She invests significantly in advertising, ensuring each home stands out. Her ads are so effective because they target

potential buyers at the right time, making her listings front and center to those on the hunt for a new home.

After working with Sana, clients love to spread the word about their experience.

One recently wrote, “I have no greater reverence for a professional than I have for Sana. She helped my parents, who had not moved for almost 50 years, with grace, expertise, and the patience of a saint move to the house of their dreams. Not only is she authentically a kind person, but she knows her clients’ needs innately. She is also a fierce champion–our buyer (a savvy builder) wanted to try to get away with a few things–but Sana not only stopped him at the start, she kept the mess away from my mom who would have been anxious by it all. It wasn’t until after the sale that we found out how difficult the buyer had been. I did not expect someone to go above and beyond by nurturing and defending my parents and their best interests. If you have become cynical with customer service and the ethos of experts, Sana will remind you that there are more good people in the world rooting for you. I cannot recommend her enough. In fact, any family member or friend who wants to buy or sell, will absolutely never stop hearing the end of me telling them to call her.” Read more of her many 5-star reviews on Zillow.

Sana offers sage advice for those entering or transitioning within the real estate industry: understand the communities you serve, learn from experienced peers, and choose a mentor wisely, one who is not only knowledgeable but also genuinely supportive. Looking to the future, Sana plans to deepen her engagement with various communities by expanding her branding and possibly growing her team. “I’m very blessed that my business continues to grow, so I want to foster that growth by expanding my branding and my team.”

For more information about Sana Saleh, please call 818-324-8062 or email sana@sanasellshomes.com Top Agent Magazine

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STEVEN KJOL If there’s a real estate agent who knows how to turn opportunity into success, it’s Steven Kjol. What started as a parttime pursuit after his military service quickly became a vibrant career, fueled by his passion for helping first-time buyers and veterans navigate homeownership. After flipping houses and investing in rentals, he discovered his knack for negotiating, especially with VA loans, where he’s helped countless buyers maximize their benefits. Today he’s several years into this path, leading a handpicked team at Coldwell Banker, and mentoring agents while continuing to expand his reach across Texas. Also equipped with a mortgage loan originator license, he has a distinct edge, allowing him to qualify his buyers on the spot and provide hard money loans to investors. “It’s been a value added service that I provide,” he says.

Steven built his business from the ground up, without relying on his sphere of influence. While most new agents are told to lean on their personal network, he took a different approach, focusing instead on paid marketing and connecting with veterans through platforms like Zillow, Homes.com, and Veterans United.

“I didn’t work with personal connections initially because everyone that I knew at the time was aware that I was brand new at it,” he explains. His strategy worked, giving him credibility with buyers who saw his face on ads and trusted his skillset. Over time, as he built a strong track record, repeat and referral business naturally followed. “During 2021 when everybody was making moves, that’s when I really started to achieve that repeat business,” he says. Now, with an ever-expanding client base, about 25-30% of his work comes from repeat business.

When it comes to marketing his listings, Steven takes a creative and strategic approach, always looking for ways to maximize exposure while keeping it cost-effective. “I like to host open houses,” he says. In addition to hosting his own, Steven actively collaborates with other agents in the area. “I’ll look up other listings and see if they already have open houses. If they don’t, I’ll call those agents and offer to do them, so we can try to direct traffic to each other.”

Social media plays a role as well, with his photographers creating professional reels that help boost visibility.

But Steven’s biggest strength has always been faceto-face connections. It’s through meeting people in person that he’s able to convey his talent and share his knowledge about this industry. “I’m genuinely passionate about real estate. Investing has changed my life, starting with the duplex I purchased and lived in for free because I rented out the other half, which paid for the mortgage. I love helping other people discover the power of real estate, no matter what level of buyer they are.” Whether he’s guiding a first-time buyer through every step of homeownership or helping a new investor navigate their first deal, he thrives on advising them.

Looking ahead, he hopes to expand this model, mentoring agents and helping more investors build wealth through real estate. “I want to have either a brick and mortar or online location for first-time investors, where I can help with locating inventory, purchasing, funding, and selling. I can be the A to Z for them, and this dream is something that has already started to take hold now.”

For more information about Steven Kjol, please call 832-477-2052 or email Steven.kjol@gmail.com 32

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The Daily Schedule

of a Successful Real Estate Agent Everything you do should be intentional. A busy schedule isn’t the same thing as a productive schedule. Sometimes people write things like “find clients” on their to-do list, but finding clients isn’t actually a task. It’s a goal. Your daily schedule should be created with your goal in mind if you want to be a successful real estate agent, but a goal is too broad to add to your calendar.

Instead, you can break your goal down into projects, break those projects down into tasks, and schedule time in your calendar to complete each task. You’ll find that some of these projects will have an immediate impact on your business, and that those are the tasks that should be completed first.

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The fact is that as a real estate agent you can set your own schedule—if you’re not productive until 10am, then you don’t have to start your day until then. But having a daily schedule means that every day you have a running start on all those other agents who just “wing it.”

You don’t want to feel burned out and busy but like you’re simultaneously not getting a whole lot done. You can only keep up 70+ hour weeks for so long before your body breaks down and both your performance and income drop as a result.

Since every real estate agent’s operating hours look different, the following daily schedule is broken up by the suggested amount of hours you

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should spend on each task rather than specific times of day. However, certain tasks, like prospecting, appointments, and listing presentations should be performed at times when it’s most convenient for clients. If you’re an agent who likes to end their workday at 5 o’clock, remember that this is also the same time your clients are likely ending their day, meaning you might be unavailable for showings during the only time their schedule allows.

3.5 hours – This is that time of day that you should schedule all your appointments and listing presentations. If you are a newer agent, you might use this time instead to do more prospecting and appointment setting.

1 hour – Spend this time waking up, exercising either at home or at the gym, and eating breakfast.

2 hours – Now it’s time to unwind. Use this time to have dinner and spend time with you family. If you have children, this is usually the time of day when they are wrapping up homework assignments and getting ready for bed.

It’s important that you make time for these moments the same way you make time for your work.

2 hours – Use this time before you head to the office to develop a morning routine, if you haven’t already. You can meditate, journal, practice affirmations, or read personal development books to prepare for the day ahead.

1 hour – Once you’re at the office, spend this time to review the day’s schedule, catch up with your assistant or other colleagues, and check the latest industry news. This is also the time of day that you can role play to prepare for appointments.

1.5 hours – Spend this time prospecting and appointment setting.

1 hour – Now it’s time for a lunch break. If you’re a multitasker, you can also use this time to prepare for the afternoon and any meetings you have scheduled or connect with followers on social media.

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.5 hours – Look over the day’s schedule again and ensure you’ve checked every task off your to-do list. While you’re at it, be sure to review tomorrow’s schedule and goals too.

2 hours – Spend these last couple hours before you fall asleep to have quality time with your spouse or perform your self-care routines.

8 hours – Now it’s time for sleep—getting a full night’s rest is crucial if you want every day to be productive.

As you can tell, there’s still some wiggle room left in this schedule, but the important thing is to block out time every day so you can achieve your goals and help your clients.

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TRICIA STODDARD Tricia Stoddard can trace her love of real estate back to childhood, when she watched her mother work as an interior designer. “We were always visiting properties, and I thought it was so fascinating,” she explains.

So when the time came to pick a career of her own, Tricia felt it was only natural to pursue real estate. “I moved to Florida and intended to fix and flip homes,” Tricia explains.

“But I ended up getting my license and working in residential real estate.” Today, Tricia is one of the most trusted REALTORS® in the Tampa Bay region. She runs a thriving business, serving Pinellas, Hernando, Pasco, and Hillsborough counties. Nearly all of her business comes from repeat clients and referrals.

It’s Tricia’s commitment to going above and beyond that keeps people coming back. She keeps her clients informed, eases stress, and guides them throughout. “I work with a lot of first-time homebuyers, and that process can be overwhelming. I make sure they feel comfortable every step of the way,” she says. She also collaborates closely with lenders, ensuring that every client is prepared. Her detail-oriented approach results in smoother transactions and fewer surprises, allowing her buyers to enjoy the process.

Strong connections act as the sturdy foundation to her business. Tricia understands the importance of maintaining relationships beyond the closing table.

She keeps in touch through mailers around the

holidays, email updates with market insights, and practical reminders for homeowners, such as when to apply for homestead exemptions. These small touches reinforce the trust she’s built, ensuring that when past clients or their friends need an agent, Tricia is the first name that comes to mind.

When she’s not helping clients find their perfect homes, Tricia devotes herself to animals. She breeds fennec foxes, which are known for their oversized ears and playful demeanor. “They’re like a mix between a cat and a dog,” she says. She also dedicates time to volunteering at shelters and animal sanctuaries in Plant City.

But free time is not in abundance for Tricia, as she maintains a busy work life. With dozens of transactions per year, she has carved out a steady, successful practice, and she’s not stopping there.

Tricia is planning a move to Central Florida while continuing to serve the Tampa Bay area. Expanding her business into new construction is also on the horizon, as she has spotted many growth and development opportunities.

For Tricia, the most rewarding part about her work is the lasting relationships and the joy she feels by making the home-buying experience effortless for her clients. “Helping people is the number one reason I love what I do. And seeing my clients smile when they step into their new home never gets old.”

For more information about Tricia Stoddard, please call 727-412-1626 or email tricia.stoddard.crr@outlook.com Top Agent Magazine

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