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NATIONWIDE & INTERNATIONAL EDITION

What the First ThingYou Do After Work Says About You FEATURED AGENTS

STEVE BAKER SEAN EISNOR ALEX GLASER ROBIN KIELAR RHIANNON MYERS PATRICIA O'NEILL-SCHEIDT SETH PATTON JEREMY RAYBURN PAUL TIPPETS ELLEN VASILIAUSKIENE

7 Simple Tips that are Proven to Help You STAY AHEAD OF THE COMPETITION COVER STORY

REED FISCHBACH


NATIONWIDE & INTERNATIONAL EDITION

Aspen General Contractors is proud to congratulate

Ellen Vasiliauskiene 6

11

ELLEN VASILIAUSKIENE STEVE BAKER

19

PAUL TIPPETS

REED FISCHBACH

on being featured for the state of Illinois

uy or sell with confidence in the Lakes After working with Steve, clients love to leave glowing in Top Agent Magazine! Hampshire, consider Realtor® Steve reviews about their time together. For example, one 24 27 23 recently said: “Steve is a professional helping more than a thousand clients in the field of years of real estate experience, Steve real estate with a thorough knowledge of the market in There’s a reason that Top approachin Agent Alex When Seanproperties Eisnor’s career in real estate launched as a custom home builder. This backour area. He is able to compare areas and Glaser currently holds a perfect five-A ninewith years ago. At the time, he earned both eye to good use. y complementary to real estate sales, to each other because he keeps up to date what star rating on Zillow.com, comprised ensive knowledge about the building is available, what has sold, and how much properties his mortgage and real estate licenses to professional pho of hundreds of glowing testimonials Andy Inc. y positions him to offer insights onWachowski | Aspen General Contractors, are worth. listingconscientious platforms round out his knowledge base, all while Alex’s hard-working, Office: 708-579-0600 | aspen@aspengen.com ality or property concerns that many bility. From spearheading a full-time job at a Boston approach – coupled with histhere, firm www.aspengen.com would overlook. “Steve was always available to answer my questions regional brokers law firm. Part-time, he cut his teeth in the commitment to providing his many and he kept me informed regarding each step of the 1030 S. LaGrange Rd | Suite 12 | LaGrange, IL 60525 EISNOR GLASER STEVE BAKER maximi andthe sellersSean with also the utmost in the ins and buyers outs of teve is an avid outdoor enthusiast. process. He SEAN offered his opinion whenindustry—learning asked andALEX I client service firmly established like smart signage by hitting the ground running. Six– have amiliarity with the Lakes Region is never felt pressured. His background asbusiness a builder was him astoanfullagent who can model. be trusted to estate Acc years ago, ofhe decided to transition sset to clients for two reasons: first, extremely helpful when it came to the construction put his client’s needs front and center during every transaction. on, location, location” will always be the property. His knowledge of the New Hampshire time work as an agent and has since built a formidable business as to unmatched tech mportant words in real estate, and secondly, people real estate rules and regulations along with financing process Vice President andtheRealtor at Compass South Shore and head of the decidedly modern Alex, who graduated from Virginia Tech with a major in philose nation and the world buy into a lifestyle—not just made buying a home a Eisnor smooth transaction. I highly recommend and clients alikeofp Team. There, he has established as aestate, consummate ophy and a himself minor in real began his journey in the world en they invest in the Lakes Region. Steven Baker as your real estate agent.” a patented person professional, complete with a reputation for even-handed counsel, buying and selling homes back in 2009. After a brief post-graduI do things outsid forthright communication, and a personal touch. to ot helping real estate clients buy or sell with success Another said: “Steve is an amazing professional and it was a ation plea- stint rehabbing homes with his two brothers, he decided give selling homes a shot. The better part of maintaining a decade later,those Alex he’s usually canoeing, hiking, fishing or skiing sure to have him on our team. His knowledge of the area housing is working with with Long a&particular Foster Grove in Richmond, and peopleVirginia, and I trea serves the Boston region, focus meet the mountains in central New Hampshire. market, as well as his Today, buildingSean background wasGreater an incredible hasof achieved widespread as a Realtor to relationshi be reckoned eve knows every pond, stream, river and mountain contribution to the process. even took overcommunities the role to fill in Those on Steve the south Boston Hingham, Milton,recognition Quincy, and with in that competitive market. accohe loves to guide his clients to the perfect location for the duties that should Braintree—to have been performed the seller’s agent. overhis themany years.” namebyonly a few. Under thehighly banner of Compass, he Among lades his naming in both 2017 and 2018 as the #1 Best Rea needs. Just so that we had whatworks we needed, not his areassistant, witheven the thought supportthat ofwas a full-time a transaction coorEstate responsibility to do. We feel very fortunate that Steve was with us Agent in Richmond by Style Weekly, and his having been dinator, and five dynamic agents, in addition to a host of Compass Beyond the office included among the top 3 Realtors of Richmond for six consecuto selling properties, Steve also goes above and through this experience… he’s an amazing agent.” for Humanity, as professionals, such as product experts, marketers, REAL engineers, tive years. Additionally, Trendsand has singled out Alex’s sales g websites for each listing with their own domain tion,professionals a non-profitin agent operations specialists. “Together, year-overa key agent with Roche Realty Group in Meredith, Looking to the future, Steve is excited to launch a new website for we’ve volume as one really of the grown highest-ranking real estate year,” Sean says. “That’s work extremely hard and focus housing opportun 1997 has sold nearly two billion dollars’ worth of his business: www.preferredwaterfronts.com. He plansbecause on focusing thewe state of Virginia. e properties and ranks in the top ten out of 2,392 heavily on waterfront sales targeting our potential who are We set goals yearly and so far, with family and f on and developing teambuyers for longevity. reporting sales during this 21-year period. Steve has looking for homes on thewe’ve water. Decades intoto hissurpass career, Steve still Alex, who time.” began working solo, the team concep particularly loves been able them every All told, thetransitioned Eisnor into s largely based off of referrals. “People love referloves every minute of it and can’t anything else. “I centered in 2013 when his beganmarketing, working with him as his assistant Team hasimagine createddoing a professional ethos onwife incisive they know I will do a good job for their friends and love helping people and seeing them satisfied at the end of the“That day, ended up working out really, really well,” he says. “We industry knowledge, and personalized client care. In fact, Sean earned As for the future aid. “I don’t have a lot of repeat sales from buyers,” knowing I made a difference in someone’s life makes me happy.” balance each other out, we see things from different perspectives a Master’s Degree in Real Estate Development in 2011 and leverages momentum mov ause I do such a good job the first time, they don’t When you are in the market to buy or sell a property in the which Lake better allows us to help our clients. I love working with her vi experience andwell insight to theagent, full benefit of hisSince clientele. ve. I work hard to find them the right property the Region and you want tohis a knowledgeable, respected we’re best friends.” then, Alex has addedproduction two Buyer’s and Agents Boston marketpla d.” look to Steve Baker. and another assistant.

SEAN EISNOR ALEX GLASER

CONTENTS

4) 7 SIMPLE TIPS THAT ARE PROVEN TO HELP YOU STAY AHEAD OF THE COMPETITION 8) 5 TIPS TO MAKE NEW HIRES A LONG-LASTING SUCCESS

21) WHAT THE FIRST THING YOU DO AFTER WORK SAYS ABOUT YOU

31) TURNING YOUR PROFESSION INTO A PASSION

25) 3 MIND–BENDING PHILOSOPHIES TO EXPAND YOUR PROFESSIONAL PERSPECTIVE

35) MODERN EMAIL ETIQUETTE FOR TODAY’S AGENTS

17) IS FINDING A NICHE MARKET RIGHT FOR YOU?

38) CREATIVE WAYS TO SAY THANK YOU

Beyond his qualifications and track record, Sean has also built a

teams in Boston,”

andonhave theclients righ substantial base of repeat and referral business—amounting to 95%is based A significant portion of Alex’s business repeat Phone 888-461-3930 | Fax 310-751-7068 referrals, to a sure indicator his continuing When we’llsuccess. continue to of his clientshare. “What’s mostand important me is puttingofmyself mag@topagentmagazine.com | www.topagentmagazine.com asked “I to make accountsure for this level of customer loyalty, Alex pauses in my clients’ shoes,” he explains. to communicate

“We give themFinally, a is great experience,” No portion of this issue may be reproduced in any manner whatsoever without prior consent of the before publisher. Top Agent Magazine with nin throughout so no questions go thoughtfully unanswered andanswering. clients appreciate he says. “My wife and I have a mission to treat people the way published by Feature Publications GA, Inc. Although precautions to ensure the to accuracy of published materials, Top Agent ambitious eye on the levelare of taken knowledge I bring the table. I have a lot of previous we would want to be treated. We’re always honest and upfront.” A Magazine cannot be held responsible for opinions expressed or facts supplied by new its authors. To subscribe or change address, send enjoys most abou experience working with construction properties, and I use that refreshing sense of accountability also comes into play, and Alex is inquiry to mag@topagentmagazine.com. of the American base of knowledge when helping them hunt forrefusal the right house. I when well-known for his to pass the buck a situation goesD that understand how those processessideways. and details anda mistake, I alwayswe want “If work, we make admit itrole and in then weproces fix it,” Published in the U.S. grow and focus on personal and professional drives For more information about Steveto Baker, he says. “Not that development.” we make many mistakes, but if weme—helpi do we own

call 603-455-4931 or 800-926-5253 ext 638, 2 ail sbaker@rocherealty.com, or visit preferredwaterfronts.com www.

up to it and make it right, even if it means paying something out of our own pocket.” Top has Agent Magazine Cutting-edge, savvy marketing also played a significant role in Alex’s success. In addition to his long-time use of professiona photography for every listing, he has also employs video to grea


RHIANNON MYERS

“Rhiannon was a pleasure to work with. With a motto of ‘People First, Always,’ 33 Extremely knowledgeable, professional, and Rhiannon Myers has seen her 30 business responsive. She made what can be a very continue to grow year after year. She got stressful time an experience that I didn’t dread! her start in this industry in 2005, earning This is my 5th house purchase in my life and her license while she was pregnant with her first son. Rhiannon soon fell in love with was by far the easiest thanks to Rhiannon. I highly recommend her to anyone thinking the career and made it her full-time pursuit, of buying or selling in the Jacksonville (and enjoying every minute. Today, she works with Coldwell Banker Vanguard Realty, surrounding) area.” Another one read, “My ROBIN KIELAR serving northeast Florida. With a full-time RHIANNON MYERS husband and I had the pleasure of working with RAYBURN SETH PATTON JEREMYRhiannon assistant on her team, she is able to provide for both purchasing and selling our home. We wereconsultation, first timetaking homebuyers/ superior service to allJeremy clients, resulting Rayburn launchedinhis real estate journey high-quality sellers photos, and th Growing up in a historic Victorian home in than fifteen years ago. Back then, heorhad listing process, Seth’s focus remains squarely more turning to the internet for wide-ranging with very little knowledge about where to start.visibil much of her business being based off of 37 39 34 downtown Indianapolis, Seth Patton’s passion on the individuals and families at theAfter heart leveraging of each the leading online commerc already generated experience in residential mortShe was responsive beginning to referrals. for real estate began early. He’d always had an and through his own investment properties. transaction. Withvery that inpatient mind, heand remains aplatforms valu- from gages listing with globalplumber reach, Jeremy Patricia O’Neill-Scheidt spent the first resource rightlong handyman, interior designers, electrician, or get made our purchase and sale were as simple interest in fine homes and community-building, after sure the closing table has been Ultimately, Jeremy followed his mentor’s able lead end. She his database of tenants, past clients, and broker of her twenty years, I’mrelationships always there forclients my out clients andsuggestions my level. relationship so when the opportunity arose to launch histop reached. “Ias trysuccessful to create andcontractor. as possible. “Customer service ispart my priority,” explains. and decided tocareer, make Rhiannon theover transition to commercial getwith theShe wordgave ongreat a regional Since mu working first asresponsive an RN andever then a he phythem involves much more than just writing and cloa career under the“During guidancethe of aprocess, regional topestate. where they always feel reaching out,” real “I’ve been hooked since,” says. and ofand his work revolves around the medical field insight oncomfortable improving upgrading oura contract home. Her I’m really and aasgood producer, Seth leapt at the challenge. Eleven he says. on “I pass along my list of trusted contracToday, Jeremy has in proven himself when as a regional sician’s assistant Minnesota she a deal.” A significant portion of Pat’s business driven by medical offices, Jeremy keepsisparticular listire knowledge, I honesty, and work ethic is communicator. I’m easily available to get them informa-tors, professionalism, years later, Seth has built a steadfast reputation to contractors. always industry with to a reputation andworking leases in with mind clients for healthcare profession made theleader transition her careerforas trustwora real from andlandscaping referral clientele, even in as many as tion respond them.” Rhiannon understands that well-respected and appreciated. We were so fortunate towhich as an agent, known for and his in-depth localtoknowlwant to remain a boutique-style shop where thiness, resourceful problem-solving skills, seeking ideal commercial from estate agent. She arrived in Florida as anand transactions which serves as a testament to thevenues lasting connec found a depending realtor like We’ll definitely in her clients work touch. various schedules, and she He aims make edge, professionalism, and personal clientshave feel confident on Rhiannon! us.” forthright communication. hastoalso earned practice. Whether brokering a sale,bepurchase investor in a model home center.his After she cultivates--the highest praise a client can bestow. accolades the PATTON way, including Jeremy always prioritizes transparen for theRAYBURN purchase of lease, our next home.” herself available, so they can along always ask her questions.2017 touch SETH PATRICIA JEREMY cutting her for teeth in the estate nomination theIndiCity of real Flint’s Business personal touch. “I’m outgoing and try After spending “I’m ten years amassing across the To give backindusto his hometown community, Seth giveswith backathrough always openexperience totry talking with them, that’s aSmall frequent O'NEILL-SCHEIDT Award, as last well year asto histake standing inhis first-quarter sales and she decided more hands-on When listing property Patvolunteering combines the what bestcan practices inject some humor and levity into seem likeofa both stress anapolis area, Seth opened his own brokerage inTop a5supporting native Northside Historic District, Rhiannon’s main focus keeping herI’mbusiness its compliment I get from clients.” Shethrough guides them transactions forHistoric brokerages across the oftoMichigan. process,” he says. “Throughout, honest withon my clients a LUXCITY Realty. Today, he serves all the Indianapolis hisState church, and in the creation ofisa downtown role asmy a licensed agent. Pat relocated italsponsoring and traditional marketing. Once homes are made market-r forward momentum, and although sheneed would like to resp every step for of the transaction, no for oneinner-city what to know. Clients districts asFlorida wellthrough asand Meridian Kessler, Butler-Tarkington, andtoensuring soccera park kids. In his straightforward remaining freeabout hours Seththey worked hard seventeen years build reputation and captured on high-quality photography and videography In his homethe state, Jeremy most serves commercial clientele across and trust that honesty.” all the surrounding downtown neighborhoods. Over course enjoys quality time spent with family and loved ones, as well expand, she is happy with how things currently stand. “I o is left in the dark. This makes the process run smoothly, within the industry as a professional grounded by integrity, intimate secures exposure across the MLS, leading Genesee County, County, North Oakland, andwide-ranging of his decade-plus career, Seth has driven roughly 70% ofShiawassee his asworking participating in a weekly soccer gameon to and keepIhis skills sharp. what’s going on with am very hands like to know which her clients greatly appreciate. When with market knowledge, and a lasting personal touch. a team of six that includes Gary listing platforms, and social m Saginaw. There, he Goad, To give Pat’s back toprofessional his communitywebsites at large, Jeremy is a part business through repeat and referral clientele—evidence ofheads his myoutlets. customers andinbeOptimist thegenerates main contact point in all parts Rhiannon, clients feel confident Natalie Fox, Connieand Spack,knowledgeable, Karima Pat by advertising thr Flint Chapter, which of fundrai staying power and lasting relationships. In fact, relationships play LookingAmlani, aheadBridgett to the Brown, future and ofLikewise, his pant business, Seth International’s intendslocal to buzz Robin Williams. heading Rayburn Realsteadily, Estate, Jeremy of several thatAuth supp thecommunity business toon ensure smoothest possible.” they have a iscompetent andBeyond determined agent by Today Pat practice, serves the southwest Florida communities of Cape newsletters in her organizations region suchand as charities The Real a central role intrusting Seth’s and he guided by the tenets continue growing with plans tobehalf add the likeminded teamtransaction has built sizable rosterSprings, of clientele overNaples. of his fifteenchildren in Estate need, isincluding the Special Olympics, scholars their side. professionalism, Coral, Ft. THAT Myers, Estero, Punta Gorda, Bonita and as well asto The Real Book collects regional lis of forthright communication, andaclient-centric members asthe hiscourse venture continues grow. “My hope to sharewhich 42) DAILY HABITS 35) HOW TO OVERCOME year industry tenure. As a result, roughly 75% of his business is funding, and community educational efforts. “I really believe service. “The is client her service,” says.help “I don’t pass myteammy visionincludes with othersFeeling and LUXCITY with client service as Rhiannon to serve her clients, up Pat key spearheads workhewith ofbyarepeat strong which ongrow theblessed market. Whether working with buyers ortowakes sellers Pathefoc generated and referral clientele, a proven testament to giving back to the community, especially the kids,” sa WILL INCREASE YOUR clients on atofull-time theAfter next person, because you work with me, to number focus,” he says. WORKPLACE FEARS assistant and when three agents, all under theour banner ofone Sellforemost on In thehisinterpersonal dynamics at play when navigatin every day tofree do hours her job. “I love what I do, itmost really the transaction isYOUR over, they love leave glowing his track record and longevity. In describing his working style,excited beyond the office, Jeremy enjoys ti I’m there every step of the way, whether operating on the buying MENTAL STRENGTH Jeremy problem-solving skills, aggressive negotistate reviews Achievers.about Alongtheir the way shecites hascreative earnedOne a host of awards and course of alike transaction. people-centered w spent with his “This family is anda loved ones, cheeringbusiness on his favo doesn’t feel work.” time together. recently said, or listing side of the table. That attention and personal touch are Finally, with eleven years ofdrivers experiencesports in histeams, arsenal, Seth Patton ating, and a personable demeanor as some of the defining playing Texaswhat Hold’em, as well as the occasio accolades some of which include: has become my passion and I love I do!” how I’ve always conducted my business, and a personal approach considers what he’s come to value most about his career as an

PATRICIA O’NEILL-SCHEIDT

of his success thus far. “I always put myself in my clients’ shoes,”

round of golf.

is foundational to what I do.” What’s more, owner of own “Every day of is different,” heIsays. “I like the unpredictability heasexplains. “I his think outsideagent. the box in terms negotiations. Beyond the office Pat gives back toonlocal causes and spends her boutique imprint, Seth customizes to when clientele and the of negotiating and counter-offers 2003: Platinum Awardhis approach know that a lot to of brokers hearchallenge the word no, they go backcontracts Looking ahead to the future of his real estate career, Jere provide a complete concierge service-style. “I knew I wanted to behalf of my client. Most of all, I love meeting new people and hours with family and loved ones, especially her many grand to their buyers or tenants—but my clients hired me for a reason. plans to continue his ventures in commercial real estate, wh 2004 & 2005: Double Diamond Award be my own boss and personally direct my It’s work with clients,” hethe situation using myfurther skillsetand and experience totight-knit help clientsgroup begin their next to include my job to explore get creative in dren and of hometown Florida friends. She expanding his own portfolio more commercial ho 2006 & 2007: Diamond Award and I’m here for chapter.” explains. “I work closely with all my clients, solving any issues that arise so that I can deliver the enjoys best result ings. Furthermore, he intends to dancing, expand Rayburn Realand Estan seeing new movies, fine dining, boating 2008, what—even 2009 & 2010: Gold Award them no matter if that’s beyond buying selling for my client.or I work hard, and I’m honest and upfrontatabout the marketing presence into new medias. For now, he is conten the theater. property. I 2011: regard my clients like friends and family.” beginning to end.” process—from lead his team, serve his clients, and continue to grow his leg Diamond Award

REALTOR Vendors and Real Estate Companies— Get Nationwide & International exposure!

of community-building, one business at a time.

2011: Ranked in the Top 5% for Residential Sales in Lee County

As for the future of her business, Pat intends to remain stead An unconventional value-add that Seth offers clients his expeKeeping in istouch with a network of clientele that spans more overproperties 5,000 Member Realtors of the Ft. Myers Board Realtors. than aIn decade naturally to of Jeremy. He maintains herlasting course with plans expand herof team and incorporate ma Finally, withtofifteen years experience behind him, Jere rience withfrom historic and renovations. fact, acomes current connections with his clients by providing specialized Rayburn considers what he has come enjoywith mostnearly about Diamond Award property on2012: his roster is a museum-quality restoration of a downingmarket and coaching up-and-coming agents. Fortonow, updates to keep them abreast of industry trendsabout and fluctuations. career in Myers, realand estate. “I love that this business givesforwa me da town Indianapolis historicDiamond home, listed at $1.1For million. “I’ve more information Rhiannon 2013: Double Award decades of experience insight behind her, Pat looks hethe reaches out through mailers and by email to check in opportunities to interact with all different people and cultu always been taught and have practiced thatLikewise, no matter listing, continuing toand build her business in her “It’s adopted hometown 2013: Ranked #1 in Sales forregularly, all Sellstate Agents in SW aFlorida subsequently netting high rate ofor repeat and referral call 904-742-5327 email rhiannon@cbvfl.com backgrounds,” he reflects. so rewarding whencom clie the high quality of service is the same,”please he says. “When it comes time! Fiveit’s Star Real to Estate Agent Award Winner that comes to client come at to ame from a place of trust and I’m able to fulfill th to historic 2014: properties, helpful clients thatnurtures I’m veryrelationships familiar for the long haul. When itnity—one marketing listings, Jeremy needs and goals.” with the rules andDiamond options involved historic preservation and begins by meeting with clients for a 2014: Award in Winner Copyright Top Agent Magazine restoration.” 2014: Ranked #1 in Sales for all Sellstate Agents in SW Florida

Top Agent Magazine is seen by Real Estate Agents and Brokers in every U.S. city and Internationally!

2015:to Five Real Estate Agentthe Award Winner When it comes listingStar properties, Seth blends best practices 2015: Double Diamond Award Winner email Jeremy@RayburnRealEstate.com, or visit RayburnRealEstate.com of both traditional and digital marketing. All homes are equipped https://www.facebook.com/bragi.sigurdsson To learn more about Seth Patton with professional photography documents their character 2015: Ranked #1 inthat Sales for all Sellstate Agentsinin SW Florida the finest light. From there, properties are leveraged across the call (317) 796 – 0661, 2016: Five Star Real Estate Agent Award Winner Copyright Top Agent Magazi leading online listing platforms and social media outlets, in addiemail Seth@luxcityrealty.com, 2016:Just Double Winner tion to mailers, ListedDiamond postcards,Award and solar-sit signage that https://www.facebook.com/mattsellshomes45036/ or visit luxcityrealty.com 2016: Ranked #1 in Sales for all Sellstate captures the interests of passersby. Whether broaching theAgents buyingin SW Florida To learn more about Jeremy Rayburn, call (810) 874 – 9994,

Please contact mag@topagentmagazine.com or call 888-461-3930 for ad rates and information.

www.

www.

2017: Five Star Real Estate Agent Award Winner 2018: Double Diamond Award Winner Top Agent Magazine To account for her steady success Pat cites a pro-active approach paired with concierge-level service on behalf of her clients. “I’m a

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7 Simple Tips that are Proven to Help You Stay Ahead of the Competition So you’ve created a successful business, congratulations! You probably did it by providing an unsurpassed level of customer service that not only meets customer expectations but exceeds them in a way that has made you stand out from the rest. As anyone can tell you, starting a successful business is not easy. Now comes the even harder part. Not only sustaining that high level of performance, but continuing to grow and outpace the competition. There is no resting on your laurels in a competitive business market. Companies that stay successful for the longterm, make an active effort to keep on top. Here are just a few ways you can do the same. 4

1. Know the competition It’s not enough to know what you excel at or what makes you unique, you need to know what your competitors are offering that makes them stand out. This serves two purposes: it will allow you to more clearly define your differences, or it may help you identify an area that you hadn’t considered before, opening up a potentially new way in which you can excel above the rest.

2. Know your customers You might know your clientele very well, but as economic conditions change, so does your

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customer’s needs. What might have been a priority a year ago, won’t be if we are in the midst of an economic downturn, for example. As a business owner you should always be evaluating your strategies in every area constantly, knowing what your customer wants and needs from you is key. In fact you should be using your expertise to analyze potential market changes and anticipate those needs to stay ahead of the curve.

3. Have a strong understanding on what makes you unique Once you accomplish the first two, you should have a clear idea of what unique advantage you offer people. This needs to be clear to everyone, so you can then take that idea and run with it. Find your niche and then market yourself with a focus on that idea. If you have a clear thing you’re selling, it is well worth the investment to market yourself to the hilt with that in mind.

5. Think like your competitors One way your competitors looks to gain customers is by potentially taking yours. It goes without saying, you don’t want to let that happen. You’ve probably built great relationships, so really maintain those relationships by not only providing great service, but service that truly goes above and beyond. Find ways to give more to your customers. You might even want to start offering surveys, where your clients can tell you exactly what they’d like to see.This makes your clients not only feel heard, but blown away when you implement any changes they suggest.

6. Look for untapped markets Don’t settle for maintaining what you have, there could be untapped markets out there. If you don’t get to them, your competitors will. So even if they come eventually, hopefully you’ll already be the dominate force in that market.

4. Keep up to date

7. Be a great boss

This goes for everything from technology to systems, marketing, and even your own personal image. If you have a brick and mortar location, you want to also keep things looking fresh and modern there, as well. First impressions are important for a reason. Everything about your business should tie into your marketing and branding. What are you selling and does everything line up to support that, from your business cards to your social media pages. Remember the key to branding and marketing is a consistent message.

One of the best things you can do to keep ahead of the rest, is by being a company where top talent and motivated newcomers want to be. Be the company that offers more than a competitive paycheck. Be a place that fosters talent, and offers scheduling and compensations packages that appeal more to people who think outside of the box. This will attract more innovative thinkers who value flexibility. Not only will you benefit from their talents, more importantly, your competition won’t.

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Top Agent Magazine

5


ELLEN VASILIAUSKIENE Ellen Vasiliauskiene began her real estate journey sixteen years ago. After moving to Chicago from her native Lithuania, she transitioned her experience in sales to a career as an agent, closing twenty-three transactions in her first year alone. When the downturn hit, Ellen turned her industrious spirit to REO properties, developing a specialty that continues to serve her today. In the years since her career began, Ellen has established herself as agent of expert repute under the banner of her own Amber Realty, with a reputation for detail-oriented service, dependability, and seasoned knowledge. Based in Rolling Meadows, Ellen serves clients across the Chicagoland area, with experience in residential resale, as well a primary focus on bank-owned properties seeking a second life. With the vast majority of her business driven by her lasting relationships with banking entities both in and out of state, Ellen prioritizes communicative, compressive client care that leaves no detail unaccounted for. Likewise, while most of the properties Ellen lists are vacant, she applies a personal touch that showcases their promise to prospective buyers. “I always look at a home as if it would be mine,” she says. “I try to ready them by applying any repairs, cleaning, or staging so that buyers can understand the property’s fullest potential. I also know the value of staying in touch with my clients every day and consider myself the boots on the ground. I take time to visit each property on a weekly basis, take updated photos, and make sure everything is in a good state of repair.” Since Ellen has built considerable experience, particularly in the realm of REO properties, she also understands the importance of correct pricing before homes head to market. Determining an accurate value for a home not only provides prospective buyers with clear information, but also gives fulfills clients pre-established expectations. “It’s very important to set the right value for a property,” she explains, “and that’s where my expertise comes into play. I use my experience and insight so clients have reasonable expectations in getting a home sold in a short time. Most of my clients rate me based on my projected and actual sales price, so delivering on clearly set goals is key.” Beyond strategic pricing, Ellen markets properties through immersive photography, staging as needed, and by applying repairs and cleaning so that homes shine when making their 6

market debut. From there, exposure across the leading online listing platforms and social media outlets ensures wide-ranging visibility. “To me, what I enjoy most about my work is facilitating the transformation of the property,” Ellen says. “Buyers are always impressed when they visit the home, and I get so much satisfaction from knowing I’ve done my job right.” To give back, Ellen is a strong support of Chicago’s Lithuanian community, where the Windy City is affectionately nicknamed as Lithuania’s Second Capital. There, she is a ten-year member of the Rotary Club of Chicagoland Lithuanians, where she served as a past president supporting the local community, as well as Lithuanians abroad. In her remaining free hours, Ellen most enjoys spending time in Illinois’ great outdoors, camping and biking. She also enjoys time spent with her family and loved ones, as well as escaping on her next travel adventure. Looking ahead to the future of her business, Ellen intends to continue on her steady trajectory, with plans to continue the expansion of her residential resale business as her imprint continues to grow. Now, with sixteen years of prodigious experience behind her, Ellen Vasiliauskiene considers what she enjoys most about her chosen career thus far. “Every house has its story and history,” she says, “and that comes with all beautiful moments and memories that families share there. As an agent, it’s very satisfying to help people find their dream home or make a successful transition to their next one.”

To learn more about Ellen Vasiliauskiene email eglereo@gmail.com, visit amberrealty.us, or call (847) 208 – 9441 www.

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Aspen General Contractors is proud to congratulate

Ellen Vasiliauskiene

on being featured for the state of Illinois in Top Agent Magazine!

Andy Wachowski | Aspen General Contractors, Inc. Office: 708 -579 -0600 | aspen@aspengen.com www.aspengen.com 1030 S. LaGrange Rd | Suite 12 | LaGrange, IL 60525

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5 Tips to Make New Hires

a Long-lasting Success Bringing a new employee into the mix is process commonly known as onboarding. The idea behind onboarding is to make the transition from new hire to team member as efficient and pain-free as possible. However, polling shows that some 31% of entry-level and intermediate level hires leave their new posts within just six months of starting. The question is: why? The hiring and training process is time-intensive and doesn’t come cheap. This means that making 8

a good match for the long haul requires more than just assessments of skill and personality. To ensure a talented new hire sticks around and is truly positioned for success, the onboarding process must be executed with the same care applied during hiring. For a few ideas on how to make the most of the onboarding process, consider the tenets below as you guide your new hire toward long-lasting success within your company.

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1. Be honest about the scope of the role

2. Build in some perks

Let’s say you’re looking to add a new buyers agent or loan processor to your team. You write up the position’s responsibilities, but neglect to mention that you want the new hire to handle a host of administrative tasks, as well. Maybe it doesn’t seem important enough to outline in detail, as it’s the sort of thing the rest of your does. Miscommunications like these are a leading reason why new hires leave their roles. If there isn’t clarity and transparency about a position’s true responsibilities, then new hires may become quickly disillusioned and seek out greener pastures.

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While stocking the breakroom with bagels every Friday may seem like a small gesture, it’s often those little morale-boosting moves that build loyalty and comradery among the team. Bike-to-work incentives, subsidized gym memberships, and benefits that match the needs of your employees—all are ways to demonstrate appreciation and investment in your team. Likewise, the right candidate will return the favor and invest his or her energies into their new role.

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3. Get a sense of big-picture career plans

4. Keep the lines of communication open

Another reason new hires move on may have nothing to do with you or your office. In fact, many hires in entry-level or even intermediate roles have doubts about their long-term vision. That’s why it’s important to be upfront from the beginning regarding a candidate’s five-year plan and ultimate dream job. Maintain realistic expectations when asking these questions, but use it as an opportunity to gage a candidate’s seriousness about the real estate or mortgage industry. Why this line of work over another? Emphasizing industry longevity and career growth during the interview process can save you drama down the road.

Take a proactive approach in communicating with your new hire. Take time to check in regularly during the first six months of his or her addition. If you can, make time to train new hires yourself—if only for a part of the onboarding process. You’ll forge a deeper professional bond and create an avenue for further questions. All in all, make it clear that you’re personally invested in their presence and talents, and that you care what they have to say. That way, if any issues or doubts arise, you can stay on top of it and work out a solution, rather than lose a new employee.

5. Give new hires meaningful work to do It’s natural to keep the kid-gloves on with new hires, but don’t let that stop you from giving them a chance to shine. New team members will feel empowered and motivated if given meaningful projects to focus on. Don’t relegate their daily duties to busy work as they build experience. Instead, task new teammates with something challenging, or that draws on a specific skill you hired them for. You’ll instill confidence, demonstrate your commitment to their growth, and with any luck—keep them around for the long haul. 10

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REED FISCHBACH Top Agent Magazine

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REED FISCHBACH When it comes to real estate land sales across Central Florida, Fischbach Land Company exists in a category all its own. When it comes to real estate land sales across Central Florida, Fischbach Land Company exists in a category all its own. That’s because, for Reed Fischbach, who began his business nearly 15 years ago, land sales is less about transactions and more about strategizing and meeting his cli12Copyright Top Agent Magazine

ents’ unique business and personal needs. “I started out slowly after graduating from the University of Florida, but because I’ve always focused primarily on land, it just snowballed for me,” he says. “Land is very unique; there is so much to learn, which keeps it interesting.” Top Agent Magazine


After working with a large team for a number of years early, about 10 years ago Reed decided to go it alone and figuring out for himself the best way to do well by the clients who know and trust him. “We now have three agents and an office manager who is licensed.” Though Top Agent Magazine

only a handful of team members, the business can hardly be called “boutique.” After all, over the course of the most recent year, Fischbach Land Company closed more than $100 million in transactions. They’ve done so by providing a personal, hands-on approach. Copyright Top Agent Magazine13


“We have several large farmers we do multiple transactions with annually,” says Reed. “I enjoy working as an advisor, being involved with all of their real estate and having a longrange strategy with them.” In doing so, Reed takes part in regular planning conversations, discussing which kinds of parcels a client may want to buy and planning for future sales. “It’s much more than being a broker,” says Reed. “I stay very involved in what’s happening, not only in the brokerage world but in the development world,” he says. By deeply 14Copyright Top Agent Magazine

understanding the different perspectives of real estate, he provides valuable, trustworthy insight to his clients. “I keep them advised on what’s changing, what’s coming and what’s fading out.” In addition, Reed’s experience completing projects from the ground up – through zoning, permitting and construction – allows him to advise clients on property valuations. “When you’ve actually had to complete entire projects that take many years, you get the full perspective. It helps me give my clients the knowledge on what something is worth.” Top Agent Magazine


In that regard, Reed is an educator. “Understanding value when buying or selling land involves much more than information on other sales in the area,” he says. “I can explain to buyers what it’s going to cost to expand or make changes and I can explain to the seller what the most is that we’re going to get.” Reed explores and shares what may need to be done to a property either before listing or after purchasing. “Especially with commercial pieces, it’s not so much an emotional decision; these buyers go purely by numbers.” Sellers, meanwhile, receive Reed’s Top Agent Magazine

cost-benefit analyses for changes such as subdividing, rezoning or other work on the property that might help them reach the sale price they want. “It’s the effort and the thought that goes into creating the most value for them that people remember,” says Reed. Likewise, for Reed, the listening, relationship building and strategizing are the most exciting parts of his work. Because he also grew up in the area he serves, Reed holds strong personal and family connections to the land and to its business people Copyright Top Agent Magazine15


and residents. A family man himself who is married with two young children, Reed most enjoys personal and family time working the family farm, where they have cutting horses and cattle. “Everything we’ve done is because of relationships,” says Reed, who plans to continue staying ahead of the ongoing changes in the industry. “I also plan to continue helping my

agents develop professionally,” he says. As business evolves, Reed plans to extend his services into new areas, getting even more involved as an advisor for developers. “We’re a smaller group, but we do well because of the relationships we have with the families we’ve represented for so long.” Clearly, Fischbach Land Company is proof that when you do right by people, educating and advising them patiently, success will come.

To learn more about Reed Fischbach, visit fischbachlandcompany.com or go to his Facebook page, email reed@fischbachlandcompany.com or call 813.540.1000 http://

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Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach. If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche. Top Agent Magazine

Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend. You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market. If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market 17


In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams? Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus. Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures. When things pick up, you may take your innovative approaches and start applying them to luxury homes. Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There 18

are numerous demographics that truly need expert real estate advice. Be the one to fill it. You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche? Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official. Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you. There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients. Top Agent Magazine


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PAUL TIPPETS Paul Tippets – Founder and CEO of HomeGate Real Estate® – is a man with his finger on the pulse of the future. Eschewing brick and mortar in favor of a twenty-first century, cloud-based approach, Paul launched his innovative brokerage in 2017 and has already watched it grow in four states, with many more coming online soon. Paul, who began his career in real estate in 1996, is exceptionally – and justifiably – proud of HomeGate and the freedom and support it provides its ever-growing roster of agents. “What makes us different,” he explains, “is that we are not a franchise and there are no franchise fees, no monthly fees, but the agents get all of the technology they need and it’s all cloud-based so they can run their business from anywhere.” HomeGate also offers an additional incentive: any agent who sponsors another agent into the company will earn 4% on their commission for every transaction they close, nationwide. “It’s good residual income, and our agents are really enjoying that opportunity,” says Paul. Savvy, cutting-edge marketing is also employed by HomeGate, in keeping with their embrace of technology trends and advances. “We market to over one hundred different websites,” says Paul, “and there are many different online tools that we utilize.” Professional photography, 3-D tours and other high-tech marketing approaches are employed, ensuring that each listing is shown in its best light, and seen by as many potential buyers as possible.

from just one sponsored agent. Always a pleasant surprise to see additional funds coming in that were not expected. An agent could nearly make a career out of sponsoring agents with HomeGate!” Reads another: “Great company to work for! After being with the company for less than three months, I received residual income, and more transactions are already in process. My clients enjoy the benefits of the brokerage with the latest technology available when buying or selling their home.” Giving back is also imbedded within HomeGate’s business ethos, and to that end the company allows its brokers to choose an organization they wish to support, and then donate portions of each commission towards that cause. The company also supports the Homes for Heroes Foundation®, assisting Firefighters, EMS, Law Enforcement, Military (Active, Reserve & Veterans), Healthcare Professionals and Teachers with closing costs and discounts. Paul has big plans for the future of HomeGate, among them his commitment to remaining on the cusp of technology and ensuring that his many agents benefit from it, and in turn, their clients. Growth is also on the agenda. “Our five-year goal is to have over 10,000 agents in all fifty states,” says Paul. “I’m a really big believer in listening and getting feedback from my agents to help the company grow, be successful by implementing new technology, and to keep it growing.”

HomeGate is growing at a phenomenal pace as more and more agents recognize the flexibility and financial benefits of signing on with the company. “We’re into our second year,” says Paul, “and we’re currently in Utah, Iowa, Nevada and South Carolina. We’ve got a second office in Utah opening shortly, and we’ve got Texas, New Hampshire and Washington coming soon. I’m getting more and more inquiries every week.” Perhaps the best evidence of the success of the HomeGate cloud-based business model are the testimonials from agents who have embraced it. Reads just one of many: “HomeGates’s sponsorship program has added considerably to my income throughout the year. I received over $700 this month 20

For more information about Paul Tippets and HomeGate Real Estate®, please visit joinhomegate.com or www.

email Paul@HomeGateRealEstate.com Copyright Top Top Agent Agent Magazine Magazine


What the First Thing You Do After Work Says About You We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives. But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling. With that in mind, see how you fare when it comes to post-workday habits... Top Agent Magazine

Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented profes-

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sional who internalizes work-related stress. Of course, you’ve chosen a healthy release for all that pent-up tension, and you’ve discovered the power of endorphins. Once work hours are over, not everyone finds the motivation to stay active. This means you’re driven by routine, conscious of your emotional and physical health, and prefer to leave your cares at the gym, rather than bring them into your home oasis. However, it’s important to give your body a rest now and again, as recuperation time is not only beneficial for physical health, but can help prevent burnout for the long haul. Flexibility is a skill, and one just as important to cultivate as rigid commitment. If you find yourself out of sorts if you miss just one day of working out, you might want to pay some attention to your routines and motivations, and rebalance your commitments and fitness routine accordingly.

Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge. This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option. Just make sure that you establish some foundational boundaries so that you maintain an 22

appropriate, healthy balance between your time at work and your time at home with the loved ones and hobbies you cherish. If making way for downtime isn’t easy, try penciling it in the way you would a work engagement. Dinner with a friend, a date night with a significant other, or a solo movie fest can be readily added to your calendar, and thus built in to your regimented schedule.

Turn to Food If your first instinct after work is to eat, it can say a few different things about your routine. Perhaps you’ve been so on-the-go all the day that you haven’t had time for lunch. In this case, you might need to regiment your schedule with more purpose aimed towards downtime and self-care; food is fuel, after all. If you head home and gorge after an average day, you may be turning to food as a way to relieve stress. In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance. People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can you help you recalibrate for the better.

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STEVE BAKER If you want to buy or sell with confidence in the Lakes Region of New Hampshire, consider Realtor® Steve Baker. Prior to helping more than a thousand clients and earning 25 years of real estate experience, Steve began his career as a custom home builder. This background is highly complementary to real estate sales, and Steve’s extensive knowledge about the building process uniquely positions him to offer insights on construction quality or property concerns that many other Realtors® would overlook. Additionally, Steve is an avid outdoor enthusiast. His extensive familiarity with the Lakes Region is an invaluable asset to clients for two reasons: first, because “location, location, location” will always be the three most important words in real estate, and secondly, people from all over the nation and the world buy into a lifestyle—not just a property—when they invest in the Lakes Region. When Steve is not helping real estate clients buy or sell with success and confidence, he’s usually canoeing, hiking, fishing or skiing where the lakes meet the mountains in central New Hampshire. Accordingly, Steve knows every pond, stream, river and mountain in the area, and he loves to guide his clients to the perfect location for their unique needs. When it comes to selling properties, Steve also goes above and beyond, creating websites for each listing with their own domain names. Steve is a key agent with Roche Realty Group in Meredith, a firm that since 1997 has sold nearly two billion dollars’ worth of New Hampshire properties and ranks in the top ten out of 2,392 firms statewide reporting sales during this 21-year period. Steve has built his business largely based off of referrals. “People love referring me because they know I will do a good job for their friends and family,” Steve said. “I don’t have a lot of repeat sales from buyers,” he added, “because I do such a good job the first time, they don’t ever want to leave. I work hard to find them the right property the first time around.”

After working with Steve, clients love to leave glowing reviews about their time together. For example, one recently said: “Steve is a professional in the field of real estate with a thorough knowledge of the market in our area. He is able to compare areas and properties to each other because he keeps up to date with what is available, what has sold, and how much properties are worth. “Steve was always available to answer my questions and he kept me informed regarding each step of the process. He offered his opinion when asked and I never felt pressured. His background as a builder was extremely helpful when it came to the construction of the property. His knowledge of the New Hampshire real estate rules and regulations along with the financing process made buying a home a smooth transaction. I highly recommend Steven Baker as your real estate agent.” Another said: “Steve is an amazing professional and it was a pleasure to have him on our team. His knowledge of the area housing market, as well as his building background was an incredible contribution to the process. Steve even took over the role to fill in for the duties that should have been performed by the seller’s agent. Just so that we had what we needed, even thought that was not his responsibility to do. We feel very fortunate that Steve was with us through this experience… he’s an amazing agent.” Looking to the future, Steve is excited to launch a new website for his business: www.preferredwaterfronts.com. He plans on focusing heavily on waterfront sales and targeting potential buyers who are looking for homes on the water. Decades into his career, Steve still loves every minute of it and can’t imagine doing anything else. “I love helping people and seeing them satisfied at the end of the day, knowing I made a difference in someone’s life makes me happy.” When you are in the market to buy or sell a property in the Lake Region and you want to a knowledgeable, well respected agent, look to Steve Baker.

For more information about Steve Baker, call 603-455-4931 or 800-926-5253 ext 638, email sbaker@rocherealty.com, or visit preferredwaterfronts.com www.

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SEAN EISNOR Sean Eisnor’s career in real estate launched nine years ago. At the time, he earned both his mortgage and real estate licenses to round out his knowledge base, all while spearheading a full-time job at a Boston law firm. Part-time, he cut his teeth in the industry—learning the ins and outs of the business by hitting the ground running. Six years ago, he decided to transition to fulltime work as an agent and has since built a formidable business as Vice President and Realtor at Compass South Shore and head of the Eisnor Team. There, he has established himself as a consummate professional, complete with a reputation for even-handed counsel, forthright communication, and a personal touch. Today, Sean serves the Greater Boston region, with a particular focus on the south Boston communities of Hingham, Milton, Quincy, and Braintree—to name only a few. Under the banner of Compass, he works with the support of a full-time assistant, a transaction coordinator, and five dynamic agents, in addition to a host of Compass professionals, such as product experts, marketers, engineers, and agent operations specialists. “Together, we’ve really grown year-overyear,” Sean says. “That’s because we work extremely hard and focus on developing our team for longevity. We set goals yearly and so far, we’ve been able to surpass them every time.” All told, the Eisnor Team has created a professional ethos centered on incisive marketing, industry knowledge, and personalized client care. In fact, Sean earned a Master’s Degree in Real Estate Development in 2011 and leverages his experience and insight to the full benefit of his clientele. Beyond his qualifications and track record, Sean has also built a substantial base of repeat and referral business—amounting to 95% of his clientshare. “What’s most important to me is putting myself in my clients’ shoes,” he explains. “I make sure to communicate throughout so no questions go unanswered and clients appreciate the level of knowledge I bring to the table. I have a lot of previous experience working with new construction properties, and I use that base of knowledge when helping them hunt for the right house. I understand how those processes and details work, and I always want to grow and focus on personal and professional development.”

When approaching the listing process, Sean puts his tech-savvy eye to good use. After all properties are readied for market through professional photography, he then leverages the leading online listing platforms and social media outlets to net wide-ranging visibility. From there, target marketing and reverse prospecting to fellow regional brokers ensures the ideal buyer is sourced in short order. Sean also maximizes Compass’s host of cutting-edge digital tools— like smart signage, for instance—as well as its highly interactive real estate model. Accordingly, Sean and his fellow agents enjoy access to unmatched tech-forward strategies that position his brokerage as a decidedly modern outfit. Of course, relationships with fellow agents and clients alike play a central role in Sean’s business, and he applies a patented personal approach to keep in touch. “I try to make sure I do things outside of the box when it comes to following up and maintaining those personal connections,” he says. “I love helping people and I treat every client the same, regardless of price point. Those relationships have been instrumental in growing my business over the years.” Beyond the office, Sean gives back through partnerships with Habitat for Humanity, as well as with the Somerville Community Corporation, a non-profit based in hometown and geared toward affordable housing opportunities. In his free time, Sean most enjoys time spent with family and friends, snowboarding, and golfing—an activity he particularly loves to bond over with clients past and present. As for the future of his business, Sean intends to keep his steady momentum moving forward, with plans to expand his team’s production and visibility in the competitive South Shore and greater Boston marketplace. “Our goal is to be one of the top brokers and teams in Boston,” he says. “Right now, we’re in the ideal position and have the right building blocks and team in place. I’m confident we’ll continue to grow every year.” Finally, with nine stellar years of experience behind him and an ambitious eye on the road ahead, Sean Eisnor considers what he enjoys most about his career in real estate. “It’s always been a part of the American Dream to own a home,” he says. “I love playing a role in that process. I work hard and put my all into it, and that’s what drives me—helping others achieve that goal.”

To learn more about Sean Eisnor, email Sean.Eisnor@Compass.com, https://www.compass.com/agents/boston/sean-eisnor/ https://www.facebook.com/theeisnorteam/ page here. visit his website here, call (781) 775 – 3854, or visit his Facebook 24

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3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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1

Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss. No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

2

Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term. By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress. While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch. No matter how you envision your profes26

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract. To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way. While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success. Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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ALEX GLASER There’s a reason that Top Agent Alex Glaser currently holds a perfect fivestar rating on Zillow.com, comprised of hundreds of glowing testimonials. Alex’s hard-working, conscientious approach – coupled with his firm commitment to providing his many buyers and sellers with the utmost in client service – have firmly established him as an agent who can be trusted to put his client’s needs front and center during every transaction. Alex, who graduated from Virginia Tech with a major in philosophy and a minor in real estate, began his journey in the world of buying and selling homes back in 2009. After a brief post-graduation stint rehabbing homes with his two brothers, he decided to give selling homes a shot. The better part of a decade later, Alex is working with Long & Foster Grove in Richmond, Virginia, and has achieved widespread recognition as a Realtor to be reckoned with in that highly competitive market. Among his many accolades are his naming in both 2017 and 2018 as the #1 Best Real Estate Agent in Richmond by Style Weekly, and his having been included among the top 3 Realtors of Richmond for six consecutive years. Additionally, REAL Trends has singled out Alex’s sales volume as one of the highest-ranking real estate professionals in the state of Virginia.

ings. We pay extra to Zillow to feature the video as the first photo, and I believe that’s one of the reasons people hire me.” Despite the huge volume of his business, Alex maintains what can only be described as a true concern for his customers, buyers and sellers alike. “I know in my heart of hearts that I care about the outcome of a transaction,” says Alex, his sincerity obvious. “I’m not just looking to get a commission check. I think that is something my clients notice and remember about working with me.” When he’s not working, Alex enjoys spending time with his wife. “We’re crazy dog people,” he says with a laugh. “We routinely have three dogs at any given time, all of which are shelter dogs.” Alex and his wife are also actively involved with supporting the local animal shelter, the Richmond Animal League, regularly donating proceeds from each commission to different programs the organization provides. Alex’s plans for the future are simple: to continue growing his already-thriving business, while sacrificing none of the exceptional client service that has become his calling card. “No matter how large we grow, I want to make sure that our clients are getting the same level of service. That’s the thing I care about most.”

Alex, who began working solo, transitioned into the team concept in 2013 when his wife began working with him as his assistant. “That ended up working out really, really well,” he says. “We balance each other out, we see things from different perspectives, which better allows us to help our clients. I love working with her; we’re best friends.” Since then, Alex has added two Buyer’s Agents and another assistant. A significant portion of Alex’s business is based on repeat clients and referrals, a sure indicator of his continuing success. When asked to account for this level of customer loyalty, Alex pauses thoughtfully before answering. “We give them a great experience,” he says. “My wife and I have a mission to treat people the way we would want to be treated. We’re always honest and upfront.” A refreshing sense of accountability also comes into play, and Alex is well-known for his refusal to pass the buck when a situation goes sideways. “If we make a mistake, we admit it and then we fix it,” he says. “Not that we make many mistakes, but if we do we own up to it and make it right, even if it means paying something out of our own pocket.” Cutting-edge, savvy marketing has also played a significant role in Alex’s success. In addition to his long-time use of professional photography for every listing, he has also employs video to great effect. “For me, video is a huge competitive advantage for our listTop Agent Magazine

For more information about Alex Glaser, call 804 - 396 - 3196, email Alex@AlexSellsRichmond.com, or visit alexsellsrichmond.com www.

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Laughs!

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ROBIN KIELAR How did Robin Kielar become one of the most well respected and well known real estate agents in Charlotte and Lake Norman? Robin had worked in the corporate world for eighteen years and had even run her own telecommunications company. “After I sold my company, I worked for someone else for two years. I missed being an entrepreneur. I decided real estate might be an avenue to owning my own business again.” Robin started as an agent sixteen years ago and has never looked back! She’s now a solo agent with Southern Homes, serving her hometown of Charlotte and Lake Norman, where she has lived for over twenty years. An impressive 80% of her business comes from repeat and referral clients. What keeps her clients coming back and eager to spread the word about Robin to their friends and family? “My communication is top notch. I keep my clients informed of where we are in the process each step of the way. They become part of my family. We have a great relationship and they can tell I truly care.” As a native of Charlotte who has lived in Lake Norman for two decades, Robin knows the area incredibly well and can share resources with clients, especially those who are new to the area! Robin’s customers rave that she goes above and beyond in negotiating on their behalf and ensuring a smooth, pleasant transaction. To stay top of mind with past clients, she reaches out by phone and email and sends an informative quarterly magazine full of helpful market information and delicious recipes.

To market listings, she posts them on the MLS and over 85 popular real estate websites. She also reaches out to other top agents in the area to let them know of new properties going on the market. For certain listings, she’ll host a wine and cheese get-together for agents in the area, who often have a buyer client that’s a match. “Every home has its own audience. I try to market the particular advantage that home has, whether it be the neighborhood or school district it’s in, or the floor plan,” Robin explains. What does Robin like most about her work? “Seeing my clients happy when they receive the keys to their new home, or knowing I’ve helped them to sell a home and move on to their next chapter!” Robin says. To give back to the community, Robin sits on the Architectural Committee in her area. “I’ve lived in my same neighborhood for over twenty years and I’m very involved,” she says. She’s also begun contributing a percentage of each closing to Little Smiles NC, a worthwhile charity supporting children. “That’s something I’m passionate about,” she says. In her free time, Robin loves to travel and explore new places. After being with the same firm for sixteen years, Robin recently embarked on a new opportunity with Southern Homes. “I work with five independent women who decided to make a change at the same time. We’ve opened an office that has a boutique feel and we all support one another very well,” she says. “We are independent agents who operate as a large team.” For the future, she wants to continue to grow her business and serve her community!

To find out more about Robin Kielar, you can contact her by phone at 704 - 453 - 9667. You can also check her out online at homesbyrobin.com https://

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Turning Your Profession into a Passion The old adage goes that if you do what you love, you’ll never work a day in your life. On the other hand, it’s easy to get bogged down in the day-to-day worries and responsibilities of your career, even if you generally enjoy what you do. While there’s no guaranteeing that every day on the job will be a picnic, there are a few steps you can take to vastly improve your morale and transform your profession into a passion. After all, cultivating a passion for what you do will not only add to your quality Top Agent Magazine

of life, but will likely make you more successful in the long run. BUILD YOUR BASE OF KNOWLEDGE Knowledge builds confidence, and confidence breeds success. A sure way to light a fire in your heart for your daily work is to challenge yourself to learn more and expand your understanding of your field. By doing so, you equip yourself for success, create challenges, and find the most inter-

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esting features of your work—especially those that most appeal to your interests and talents. Try reading the top five books on the topic of your industry, or subscribe to a podcast where thriving professionals offer their two cents. Either way, learning more about your industry is bound to reveal a source of inspiration worth pursuing. THINK ABOUT THE BIG PICTURE

and excelling in your field, you may find that others’ approaches inspire your own. Likewise, what you learn from other successful, passionate people in your field can help you shape your own office and work life, in turn creating more opportunities for you to fall in love with what you do, all over again. TAKE RISKS

CONNECT WITH LIKE-MINDED PROFESSIONALS

One of the biggest hindrances of professional passion is falling into a rut. Routines are familiar and everyday responsibilities vie for our energy. But the next time you tackle a task the way that you always have, take a moment and try to refresh your perspective—is there a more clever or efficient way you could approach this project? Even better: why not take the plunge and do the things you’ve always been meaning to—throw that client appreciation event you’ve put off planning, take the continuing education course you keep forgetting to register for, even try a creative activity that pushes you out of your comfort zone. There’s no better way to inject some passion into your life than by going outside your bubble and taking a risk.

Have you ever chatted with someone who was overflowing with energy for what they do? That sort of passion tends to be infectious—often causing us to beg our own questions about professional engagement. By participating in local organizations or networking with those who are active

Passion comes from all directions—from your own interior journey and from the world around you. To transform your profession into a passion worth having, invest in yourself and venture into the vast world around you. You’ll surely reap the rewards.

Sometimes reinvigorating your passion for your work is about looking outward, rather than inward. Gain some perspective and consider who your work helps in the long run. As a real estate professional—whether you work as an agent, broker, in mortgages, home inspections, or otherwise—your work positively impacts someone else’s home-sweet-home. You make a difference. While it may seem like just another day at the office, taking a moment to visualize exactly who you are helping in the world at large is a great way to add some motivational fire to your daily tasks.

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RHIANNON MYERS With a motto of ‘People First, Always,’ Rhiannon Myers has seen her business continue to grow year after year. She got her start in this industry in 2005, earning her license while she was pregnant with her first son. Rhiannon soon fell in love with the career and made it her full-time pursuit, enjoying every minute. Today, she works with Coldwell Banker Vanguard Realty, serving northeast Florida. With a full-time assistant on her team, she is able to provide superior service to all clients, resulting in much of her business being based off of referrals. “Customer service is my top priority,” Rhiannon explains. “During the process, I’m really responsive and a good communicator. I’m easily available to get them information and respond to them.” Rhiannon understands that her clients work various schedules, and she aims to make herself available, so they can always ask her questions. “I’m always open to talking with them, that’s a frequent compliment I get from my clients.” She guides them through every step of the transaction, ensuring no one is left in the dark. This makes the process run smoothly, which her clients greatly appreciate. When working with Rhiannon, clients feel confident and knowledgeable, trusting they have a competent and determined agent by their side. After the transaction is over, they love to leave glowing reviews about their time together. One recently said,

“Rhiannon was a pleasure to work with. Extremely knowledgeable, professional, and responsive. She made what can be a very stressful time an experience that I didn’t dread! This is my 5th house purchase in my life and was by far the easiest thanks to Rhiannon. I highly recommend her to anyone thinking of buying or selling in the Jacksonville (and surrounding) area.” Another one read, “My husband and I had the pleasure of working with Rhiannon for both purchasing and selling our home. We were first time homebuyers/ sellers with very little knowledge about where to start. She was very patient and responsive from beginning to end. She made sure our purchase and sale were as simple and as successful as possible. She gave great suggestions and insight on improving and upgrading our home. Her professionalism, knowledge, honesty, and work ethic is well-respected and appreciated. We were so fortunate to have found a realtor like Rhiannon! We’ll definitely be in touch for the purchase of our next home.” Rhiannon’s main focus is keeping her business on its forward momentum, and although she would like to expand, she is happy with how things currently stand. “I am very hands on and I like to know what’s going on with my customers and be the main contact point in all parts of the business to ensure the smoothest transaction possible.” Feeling blessed to serve her clients, Rhiannon wakes up every day excited to do her job. “I love what I do, it really doesn’t feel like work.”

For more information about Rhiannon Myers, please call 904-742-5327 or email rhiannon@cbvfl.com Top Agent Magazine

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PATRICIA O’NEILL-SCHEIDT Patricia O’Neill-Scheidt spent the first part of her career, over twenty years, working first as an RN and then as a physician’s assistant in Minnesota when she made the transition to her career as a real estate agent. She arrived in Florida as an investor in a model home center. After cutting her teeth in the real estate industry she decided to take a more hands-on role as a licensed agent. Pat relocated to Florida and worked hard for seventeen years to build a reputation within the industry as a professional grounded by integrity, intimate market knowledge, and a lasting personal touch. Today Pat serves the southwest Florida communities of Cape Coral, Ft. Myers, Estero, Punta Gorda, Bonita Springs, and Naples. Pat spearheads her work with help of a strong team which includes a full-time assistant and three agents, all under the banner of Sellstate Achievers. Along the way she has earned a host of awards and accolades some of which include:

right handyman, interior designers, electrician, plumber or general contractor. I’m always there for my clients and my relationship with them involves much more than just writing a contract and closing on a deal.” A significant portion of Pat’s business is driven by repeat and referral clientele, even working with clients in as many as three transactions which serves as a testament to the lasting connections she cultivates--the highest praise a client can bestow. When listing property Pat combines the best practices of both digital and traditional marketing. Once homes are made market-ready and captured on high-quality photography and videography, she secures wide-ranging exposure across the MLS, leading online listing platforms, Pat’s professional websites and social media outlets. Likewise, Pat generates local buzz by advertising through community newsletters in her region such as The Real Authority as well as The Real Estate Book which collects regional listings on the market. Whether working with buyers or sellers Pat focuses foremost on the interpersonal dynamics at play when navigating the course of a transaction. “This is a people-centered business which has become my passion and I love what I do!”

2003: Platinum Award 2004 & 2005: Double Diamond Award 2006 & 2007: Diamond Award 2008, 2009 & 2010: Gold Award 2011: Diamond Award 2011: Ranked in the Top 5% for Residential Sales in Lee County from over 5,000 Member Realtors of the Ft. Myers Board of Realtors. 2012: Diamond Award 2013: Double Diamond Award 2013: Ranked #1 in Sales for all Sellstate Agents in SW Florida 2014: Five Star Real Estate Agent Award Winner 2014: Diamond Award Winner 2014: Ranked #1 in Sales for all Sellstate Agents in SW Florida 2015: Five Star Real Estate Agent Award Winner 2015: Double Diamond Award Winner 2015: Ranked #1 in Sales for all Sellstate Agents in SW Florida 2016: Five Star Real Estate Agent Award Winner 2016: Double Diamond Award Winner 2016: Ranked #1 in Sales for all Sellstate Agents in SW Florida 2017: Five Star Real Estate Agent Award Winner 2018: Double Diamond Award Winner

Beyond the office Pat gives back to local causes and spends her free hours with family and loved ones, especially her many grandchildren and tight-knit group of hometown Florida friends. She also enjoys seeing new movies, fine dining, dancing, boating and nights at the theater.

To account for her steady success Pat cites a pro-active approach paired with concierge-level service on behalf of her clients. “I’m a hands-on Realtor. I’m a caring, honest professional with a strong work ethic. I do my best to go beyond the norm when it comes to helping my clients even after the transaction is complete. Our relationship doesn’t end once a home is bought or sold. I remain committed as a resource, helping clients settle in and finding the

To learn more about Patricia O’Neill-Scheidt email PatOneillRealtor@gmail.com, visit PatInFlorida.com, or call (239) 699 – 9656

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As for the future of her business, Pat intends to remain steady on her course with plans to expand her team and incorporate managing and coaching up-and-coming agents. For now, with nearly two decades of experience and insight behind her, Pat looks forward to continuing to build her business in her adopted hometown community—one client at a time!

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Modern Email Etiquette for Today’s Agents In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. As a real estate agent or a loan officer, how do you stand apart from the noise? What’s more, how do you stay relevant in a digital landscape that’s constantly changing? For starters, there are a few timeless techniques you can apply to up your skillset when it comes email and digital communication: asking questions that Top Agent Magazine

inspire conversation, politeness, and following up regularly—to name a few. Likewise, there are surely new tricks you can add to your arsenal to stay ahead of the curve. Let’s outline a few ways you can refine and update your email etiquette to compete in today’s virtual marketplace.

Make your subject line count Too often, we labor over the content of our emails without giving much thought to subject lines.

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Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity. However, these little headlines can go a long way in luring the consumer to open your email and ultimately click through to your website in search for your services. An enticing subject line should be short and sweet, ideally less than fifty characters. You might also include the name of the recipient, and be up front (though concise) about the subject matter of your message. Remember: the first thing a client will see is your name and subject line—be sure to make this prime real estate shine.

Think mobile Research tells us that 79% of Americans check their phones within fifteen minutes of waking up. In fact, much of modern day correspondence occurs by smartphone. Accordingly, you’ll want to account for email readability on a mobile phone. For instance, incorporating paragraph breaks for each new thought allows information to be parceled out in a palatable way for readers utilizing small screens. Also, any sort of graphic flair or links within your email should be shortened and streamlined for mobile consumption. Send yourself an email every now and again and access it from your phone—you’ll be able to double-check that all the elements of your emails are working well on a mobile platform.

Incorporate email tools There are excellent tools out there to enhance your email experience. With just a quick download, 36

you can add spellcheck, a URL address shortening feature, or a delay option that holds emails for thirty seconds before they’re sent. Think about the possibilities! Haven’t you sent an email without including the attachment you intended, or realizing you sent correspondence to the wrong client? If that’s the case, a delay feature can help you save face and build in a window for error— just in case. Regardless of which tools speak to your email habits, there are plenty of add-ons out there that can revamp your digital correspondence style.

Use email to maximize your online presence These days, there are plenty of ways to communicate—email, text, phone, apps, and social media. When you interact through email, consider it an opportunity to invite your client to follow you elsewhere online. Ensure that your email signature includes unobtrusive, streamlined links to your social media accounts, professional website, or review page. This will build in an opportunity for clients to engage with your brand, and you may even add an online follower for the long term. Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity. Keep these approaches in mind as you reenergize your email technique and fortify your communication in the digital era.

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SETH PATTON Growing up in a historic Victorian home in downtown Indianapolis, Seth Patton’s passion for real estate began early. He’d always had an interest in fine homes and community-building, so when the opportunity arose to launch his career under the guidance of a regional top producer, Seth leapt at the challenge. Eleven years later, Seth has built a steadfast reputation as an agent, known for his in-depth local knowledge, professionalism, and personal touch. After spending ten years amassing experience across the Indianapolis area, Seth opened his own brokerage last year in LUXCITY Realty. Today, he serves all the Indianapolis Historic districts as well as Meridian Kessler, Butler-Tarkington, and all the surrounding downtown neighborhoods. Over the course of his decade-plus career, Seth has driven roughly 70% of his business through repeat and referral clientele—evidence of his staying power and lasting relationships. In fact, relationships play a central role in Seth’s practice, and he is guided by the tenets of forthright communication, professionalism, and client-centric service. “The key is client service,” he says. “I don’t pass my clients on to the next person, because when you work with me, I’m there every step of the way, whether operating on the buying or listing side of the table. That attention and personal touch are how I’ve always conducted my business, and a personal approach is foundational to what I do.” What’s more, as owner of his own boutique imprint, Seth customizes his approach to clientele to provide a complete concierge service-style. “I knew I wanted to be my own boss and personally direct my work with clients,” he explains. “I work closely with all my clients, and I’m here for them no matter what—even if that’s beyond buying or selling property. I regard my clients like friends and family.”

or listing process, Seth’s focus remains squarely on the individuals and families at the heart of each transaction. With that in mind, he remains a valuable resource long after the closing table has been reached. “I try to create relationships with clients where they always feel comfortable reaching out,” he says. “I pass along my list of trusted contractors, from landscaping to contractors. I always want to remain a boutique-style shop where clients feel confident depending on us.” To give back to his hometown community, Seth gives back through supporting his native Northside Historic District, volunteering through his church, and in sponsoring the creation of a downtown soccer park for inner-city kids. In his remaining free hours Seth most enjoys quality time spent with family and loved ones, as well as participating in a weekly soccer game to keep his skills sharp. Looking ahead to the future of his business, Seth intends to continue growing steadily, with plans to add likeminded team members as his venture continues to grow. “My hope is to share my vision with others and grow LUXCITY with client service as our number one focus,” he says. Finally, with eleven years of experience in his arsenal, Seth Patton considers what he’s come to value most about his career as an agent. “Every day is different,” he says. “I like the unpredictability and the challenge of negotiating contracts and counter-offers on behalf of my client. Most of all, I love meeting new people and using my skillset and experience to help clients begin their next chapter.”

An unconventional value-add that Seth offers clients is his experience with historic properties and renovations. In fact, a current property on his roster is a museum-quality restoration of a downtown Indianapolis historic home, listed at $1.1 million. “I’ve always been taught and have practiced that no matter the listing, the high quality of service is the same,” he says. “When it comes to historic properties, it’s helpful to clients that I’m very familiar with the rules and options involved in historic preservation and restoration.” When it comes to listing properties, Seth blends the best practices of both traditional and digital marketing. All homes are equipped with professional photography that documents their character in the finest light. From there, properties are leveraged across the leading online listing platforms and social media outlets, in addition to mailers, Just Listed postcards, and solar-sit signage that captures the interests of passersby. Whether broaching the buying Top Agent Magazine

To learn more about Seth Patton call (317) 796 – 0661, email Seth@luxcityrealty.com, https://www.facebook.com/mattsellshomes45036/ or visit luxcityrealty.com www.

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Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives. But are you truly being as creative as you can with your appreciation? Here are some innovative gift ideas that will truly keep you front of mind with your valued customers and assure their gratitude and repeat business, not to mention a slew of referrals.

1. How about a streaming video device, like a Roku

or Amazon Fire Stick? There’s a good chance your clients will not have their cable service up and running for a few days, and this is an excellent way for them to enjoy their television before they get that connection going. Bundle it up in a basket with some DVD’s for the kids, and don’t forget all necessary cables.

2. Matching bathrobes and Bath kits: Fleece or ter-

rycloth bathrobes and a basket filled with highend his and her body scrubs, bubble bath and other luxurious pampering items can make the first night in a new home feel like a check-in at a fabulous resort and make the memory of that first night one to cherish. Again, don’t forget the kids!

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3. Arrange a catered meal from a local vendor. As-

certain in advance dietary preferences and restrictions, and have a wonderful, healthy meal delivered on move-in night. To complete the magic, provide brand new plates, silverware and glassware to serve it all on.

4. For homes with swimming pools or Jacuzzis, a

stack of fluffy pool towels is always appreciated and will be used by family and friends for years to come. Additionally, acrylic stemware for celebrating safely can be provided alongside them.

5. If it’s winter time and the home has a fireplace, make sure there’s plenty of wood to burn. Some fireplace accessories and a log holder will certainly make your clients appreciate you on every chilly night to come.

So when it comes to gifting your buyers, the trick is to be creative. A bottle of wine lasts one night, and the flowers wilt in a few days. Try coming up with something a little more creative that will remain with your clients in their day-to-day lives and remind them of you consistently. The little bit extra you spend to show your gratitude can reap huge dividends when it comes time for your client to purchase a second home or refer a friend. Top Agent Magazine


JEREMY RAYBURN Jeremy Rayburn launched his real estate journey more than fifteen years ago. Back then, he had already generated experience in residential mortgages and through his own investment properties. Ultimately, Jeremy followed his mentor’s lead and decided to make the transition to commercial real estate. “I’ve been hooked ever since,” he says. Today, Jeremy has proven himself as a regional industry leader with a reputation for trustworthiness, resourceful problem-solving skills, and forthright communication. He has also earned accolades along the way, including his 2017 nomination for the City of Flint’s Small Business Award, as well as his Top 5 standing in first-quarter sales and transactions for brokerages across the State of Michigan. In his home state, Jeremy serves commercial clientele across Genesee County, Shiawassee County, North Oakland, and Saginaw. There, he heads a team of six that includes Gary Goad, Natalie Fox, Connie Spack, Karima Amlani, Bridgett Brown, and Robin Williams. Beyond heading Rayburn Real Estate, Jeremy has built a sizable roster of clientele over the course of his fifteenyear industry tenure. As a result, roughly 75% of his business is generated by repeat and referral clientele, a proven testament to his track record and longevity. In describing his working style, Jeremy cites creative problem-solving skills, aggressive negotiating, and a personable demeanor as some of the defining drivers of his success thus far. “I always put myself in my clients’ shoes,” he explains. “I think outside the box in terms of negotiations. I know that when a lot of brokers hear the word no, they go back to their buyers or tenants—but my clients hired me for a reason. It’s my job to explore the situation further and get creative in solving any issues that arise so that I can deliver the best result for my client. I work hard, and I’m honest and upfront about the process—from beginning to end.” Keeping in touch with a network of clientele that spans more than a decade comes naturally to Jeremy. He maintains lasting connections with his clients by providing specialized market updates to keep them abreast of industry trends and fluctuations. Likewise, he reaches out through mailers and by email to check in regularly, subsequently netting a high rate of repeat and referral that nurtures relationships for the long haul. When it comes to marketing listings, Jeremy begins by meeting with clients for a

consultation, taking high-quality photos, and then turning to the internet for wide-ranging visibility. After leveraging the leading online commercial listing platforms with global reach, Jeremy taps his database of tenants, past clients, and brokers to get the word out on a regional level. Since much of his work revolves around the medical field and medical offices, Jeremy keeps particular listings and leases in mind for healthcare professionals seeking ideal commercial venues from which to practice. Whether brokering a sale, purchase, or lease, Jeremy always prioritizes transparency, with a personal touch. “I’m outgoing and try to inject some humor and levity into what can seem like a stressful process,” he says. “Throughout, I’m honest with my clients and straightforward about what they need to know. Clients respect and trust that honesty.” To give back to his community at large, Jeremy is a participant in Optimist International’s Flint Chapter, which fundraises on behalf of several organizations and charities that support children in need, including the Special Olympics, scholarship funding, and community educational efforts. “I really believe in giving back to the community, especially to the kids,” he says. In his free hours beyond the office, Jeremy most enjoys time spent with his family and loved ones, cheering on his favorite sports teams, playing Texas Hold’em, as well as the occasional round of golf. Looking ahead to the future of his real estate career, Jeremy plans to continue his ventures in commercial real estate, while expanding his own portfolio to include more commercial holdings. Furthermore, he intends to expand Rayburn Real Estate’s marketing presence into new medias. For now, he is content to lead his team, serve his clients, and continue to grow his legacy of community-building, one business at a time. Finally, with fifteen years of experience behind him, Jeremy Rayburn considers what he has come to enjoy most about his career in real estate. “I love that this business gives me daily opportunities to interact with all different people and cultures and backgrounds,” he reflects. “It’s so rewarding when clients come to me from a place of trust and I’m able to fulfill their needs and goals.”

To learn more about Jeremy Rayburn, call (810) 874 – 9994, email Jeremy@RayburnRealEstate.com, or visit RayburnRealEstate.com www.

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