MASSACHUSETTS 10-22-18

MASSACHUSETTS EDITION

How to Recognize

TRUE LUXURY PROPERTIES

Top Agent Tips and Questions for

Why Millennials Are Now

The Hottest Segment Of The Buyers Market

CHOOSING YOUR LISTING AGENT

FEATURED AGENTS

LISA BELL CINDY PAROLA

COVER STORY

WILLIE J. MANDRELL, III

MASSACHUSETTS EDITION

CINDY PAROLA

Cindy Parola earned an early pedigree in real When it comes t 7 Growing up, her family was 17 active in 23 blends traditional estate. commercial holdings, and Cindy cut her teeth ranging results. B in that sector of the industry before earning her photography that “For me, real estate is a way of life,” Lisa exists license and pivoting to a career as a residential best light, Cindy t Bellis explains, while discussing her work agent. That was seven years ago, and now she social media tion. and t as an be lo in command of a thriving career, complete with a agent. Growing up in a family forms of to net vi reputation for incisive, forthright client care real withestate developers, and with abuyers To motheronline. to dif a personal touch. also incorporates who purchased her own brokerage 40 into ep to draw regional years ago, it was only natural for Lisa to Today, Cindy serves as a Broker Affiliate market. Consideri After under the banner of LaForce Realty, wherechoose she this as her career path. “EventuCape Cod market, WILLIE J. MANDRELL, III PAROLA ally I cameCINDY to work side by side substantial with my knowl work co-heads four officesLISA that BELL are home to twenty-fives agents and counting. Together, mother, they town by tapping h Lynn,” she says. “We are still a and L serve the greater Massachusetts and Cape herMy approach listing yiel team,southeastern and are big believers in the team approach. mothertohas an hasmeet Cod region in spearheading residential sales, purchases, Cindy has also made a name fo incredible instinct for the business.” Today, they serve Needham, and s and vacation rentals. Over the course of her industry tenure their ideal properties. “From the surrounding areas, with much of buyers their business were thus far, CindyMassachusetts has managed toand drive a substantial segment taking around town to based off and of referrals. of her businessbeing through repeat referral clientele—a nod “There’s nothing like the smoo excit to her staying power and proven track record. What’s more, right home for them.” exten she has become known for her degree ability in to business, troubleshoot With a master’s andand a previous career in finan- every problem-solve when it comes to properties that have yet to Beyond the office, Cindy gives cial services marketing, it is clear Lisa brings a unique skill set to edgea find success. Applying her creative eye and dogged attitude, experience in grant writing to industry. With over 55 years of combined clients of andand n Cindy executesthe a professional style steeped in candor and experience, supporting awareness resea the Petrini/Bell areprovide gettingthat the level ‘whole with Lynn andFor throu thoroughness. “We’re boutique Team and we of package’ Alzheimer’s disease. the p attention,” Cindy says.

“That’s always our hallmark, have supported Lisa.

“Our strengths are been complementary ratherhusband than overlapping.

I two our oh and we’re verymight determined do businesswith differently than analytics baseballand league franchises,aa res che be verytocomfortable the market campaign everyone else. I’ve become a go-to agent when it comes to In her free hours, Cindy most management while Lynn is a creative negotiator with an unfailing home resolving problems or making things happen. I advocate for and loved ones, and taking the f for athe potentialfor ofgetting a property. our extensive experience, your my clients and eye I have reputation thingsWith done.” combined with growing talents of and our team, we like to Cindy think has big p Honesty is a central pillar of the Cindy’s working style, Looking ahead, clients trust herthere’s unvarnished andthat seasoned counsel.

“I’macross very before. additional agents asof the LaForc nothing we haven’t come Regardless When straightforward,” she explains.

“I don’t sugarcoat things and grow.

“My broker and I are their motivation for buying or selling, we understand that this is a nityalw a I always give my clients the whole truth. I’m tenacious, and I vated self-starters who can thi really important transaction for our clients and we want them to Hosp believe in being straight with people—from my clients to the done,” she says. “As a compa trustacross that they are in very good hands,” Lisa explains. her fa work with the closing table.” that’s who we are.”

Phone 888-461-3930agents | FaxI 310-751-7068

LISA BELL

CONTENTS

4) TOP AGENT TIPS AND QUESTIONS FOR CHOOSING YOUR LISTING AGENT

13) WHY MILLENNIALS ARE NOW THE HOTTEST SEGMENT OF THE BUYERS MARKET

20) HOW TO RECOGNIZE TRUE LUXURY PROPERTIES

mag@topagentmagazine.com Having | www.topagentmagazine.com worked in the local area their entire careers, they are experts in the dynamics of the market. development lend a No portion of this issue may be reproduced in any manner whatsoever without prior Their consentroots of theinpublisher.

Top Agent Magazine is published by Feature Publications GA, Inc. Althoughof precautions are taken to accuracy deep understanding new construction.

“Itensure can bethevery challenging of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by dream for a client to stand on a raw piece of land and envision their its authors. To subscribe or change address, send inquiry to mag@topagentmagazine.com. home but it’s very gratifying to lead them through the process.”

Published in the U.S. The demands of marketing new construction (often before it even

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As sh “This at the our t in cla nothi

TopCindy Agent Magazine To learn more about Parola

email Cindy.Parola@comcast.net, visit laforcerealty.com, or cal www.

mailto:mag@topagentmagazine.com

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Top Agent Tips and Questions for Choosing Your Listing Agent Now that you’ve decided to sell, it’s time to select the professional to help you market your property. Before meeting with agents, however, consider Top Agent Magazine’s tips for preparing yourself. Frist, ask yourself what kind of relationship you’d like to have with your listing agent. Are you seeking a casual, personable relationship and the latest marketing tools or are you interested in a more formal, traditional relationship and approach to marketing techniques? Next, populate your list of agents by attending open houses and asking for recommendations from recent buyers and sellers.

Finally, schedule your meetings at your home, where you’ll be able to gauge the chemistry between you and each agent.

During your meetings, expect any Top Agent to ask you several questions, but also consider discussing the following: 4

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Will you please describe your sales experience and local network?

Ask your Top Agent to describe recent listings and sales of homes comparable to your own. Ask about the sellers’ priorities, the original list price, market time and number of offers. Top Agents will also describe how well they are connected with other REALTORS® in the region as well as their contacts with relocation companies, local corporations and chambers of commerce.

Be sure to ask about each agent’s knowledge of how your market has changed over time and what has influenced change.

You’ll learn a lot by listening to agents’ opinions.

How will you market the property? Each

Top Agent has a unique set of online or local marketing tools at his or her disposal. Some use lead-generation applications and nearly ever luxury agent take advantage of video. Even video marketing tools vary from agent-to-agent, however.

You’ll get to decide if you prefer an agent with higher-end video production and 3D Matterport tours or an agent with more intimate techniques featuring walk-and-talk style video tours.

What factors influence your list-price recommendation? Before an-

swering this question, most Top Agents will have several questions for you, including whether you’re more focused on a faster sale or a higher list price.

They’ll also educate you on how best to balance both market time and list price relative to sales histories your area.

Now that you’ve seen the home, what repairs or improvements do you recommend before listing? You’ll learn a lot by listening to agents’

opinions on your home’s sale potential with or without some improvements.

Most Top Agents will also recommend a full professional inspection prior to listing to avoid surprises during buyer inspection.

How will you help with staging? Some Top Agents will pay for part or

all of the staging costs. At a minimum, however, a Top Agent will have a staging professional or two in their partner network. While they’re at it, they may provide referrals for carpet cleaning, painting, gardening and other minor finishing touches.

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What attributes of the property will you want to highlight? Each Top

Agent will have a somewhat different answer to this question, but that’s a good thing! Even if you have your own ideas about your home’s greatest attributes, you’ll glean insight into the current market by considering different agents’ opinions. In learning their views, you may even change your mind about your home’s most marketable features!

What is your approach to Open Houses? How many agent-only Open

Houses will your Top Agent want to host? How many truly Open Houses?

Some Top Agents may even reveal a “swankier” approach to the Open House – such as an evening cocktail party or by-invitation “open” hours to which buyers visit along with the agent representing them.

Who will be our primary point(s) of contact from your office? This

important question will help you understand the scope of your agent’s practice. You’ll get to see if your agent runs a robust team with many hands on deck or if he or she works by close, one-on-one contact with each client.

Either approach is wonderful; you get to decide what suits you.

Now, let’s list!

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WILLIE J. MANDRELL, III

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Rather than charging fees, mandating floor duty, and spearheading agent-production campaigns, The Mandrell Company focuses on the microniche of multi-family investment properties and wealth-building through real estate.

WILLIE J. MANDRELL, III Willie J. Mandrell, III’s future as a Bostonbased real estate mogul was paved by his grandmother, Josephine, when she moved to Boston from Georgia in the 1950s. “My grandmother got me started in real estate,” he says.

“She had a sixth-grade education and worked many jobs, saving up to buy a brownstone in the South End. She started renting out rooms and reinvested that money to buy more property. She did pretty well for herself. When I came along, she encouraged me to get my education and get into the rental business.” In 8Copyright Top Agent Magazine

fact, Willie’s grandmother convinced him to skip the condo he wanted to purchase when he graduated and instead invest in what would be his first multi-family building.

Few people know of Willie’s humble background, as he rarely speaks about himself.

Known for his self-deprecating humor and generous nature, he is the go-to guy for opinions and advice on investing and developing in Boston: “I strongly believe in the long-term security of the real estate market over corpoTop Agent Magazine

rate stocks and bonds.� As the principal owner and broker of The Mandrell Company, Willie offers a different culture and opportunity for his 25 agents (with his eyes set on doubling that Top Agent Magazine

number in 2019!). Rather than charging fees, mandating floor duty, and spearheading agent-production campaigns, The Mandrell Company focuses on the microniche of multi-family investment properties and wealth-building through real estate. “We support beginners and seasoned investor-clients alike, but I also partner with my agents on personal real estate investments to help align their future with financial freedom.�

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The world of investment real estate is rarely a one-man show. Willie founded a networking group, Boston Wealth Builders, in 2012, around the same time he opened The Mandrell Company. “I was desperate to find like-minded individuals and to cultivate relationships. I wanted to learn about investing along with my peers and to build each other up.” With nearly 1,700 members, Willie hosts anywhere from two to four events every month throughout the Boston area. “I never expected this group to become what it Copyright Top Agent Magazine Copyright 10

is. It truly is a great resource for anyone in Boston Real Estate.”

But even with a crazy business schedule, Willie is no stranger to the heart of the Boston community. “For the past ten years I’ve been volunteering at the Pine Street Inn, a homeless shelter,” he says. “I also mentor at the local community center, working with a small group of young boys from at-risk communities. I want them to see that there are other opportunities in life.”

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Willie finds his drive and passion in coaching.

Just as his grandmother showed him the real estate ropes, he’s dedicated to passing on his knowledge, expertise, and experience to his agents, fellow investors, and community-members: “I love talking about wealth-building techniques and I accept as many speaking Top Agent Magazine

invitations as possible. Honestly, I’ll clear my schedule to talk to community members about the importance of credit and building wealth through real estate”.

“What I love about real estate is that every day I’m doing something different,” Willie continCopyright Top Agent Magazine 11

ues. “One day I have a hard hat on at a job site and the next I’m sitting down with my agents, coaching and advising them.”

As anyone in the real estate industry can tell you, “It can be grueling and gritty at times, but I love every second of it.” Willie’s own education never ends. As a voracious reader, he says, “It’s important to always be educating yourself. I pride myself on it. I try to

attend as many seminars and educational events as possible. Everything I learn I can apply back to my business, and that helps me grow and better serve my clients and my community.”

To find out more about Willie J. Mandrell, III, visit his website at MandrellCo.com, call him at (617) 297 - 8641, or email him at Willie@MandrellCo.com. You can also join his networking group at BostonWealthBuilders.com www.

www.

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Why Millennials Are Now the Hottest Segment of the Buyers Market

and How You Can Attract Them to Your Home There are many factors when it comes to knowing how to sell your home to the Millennial generation. Millennials are becoming an important part of the buyer market, and to fail to cater to their needs will cut you off from a large and important segment. But, why have Millennials all of a sudden become interested in buying houses when they were perfectly content to rent for the rest of their lives?

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A number of factors contribute to what has recently made Millennials the hottest segment of the Buyers market. One factor is the improved job outlook for Millennials. Millennials took a serious blow during the recession.

Unemployment in this group soared to 14 percent, compared to the 9.6 percent for the population as a whole. But, in recent years that number has been decreasing, with unemployment for Millennials being 9.3 percent this past year.

Rising rents are also contributing to making Millennials more interested in purchasing homes now. Rents have risen so much that buying a home now just makes more sense. Half of all renters spend more than 30 percent of their income on housing. Millennials are becoming increasingly stressed over the constantly increasing financial obligation to something that isn’t even theirs to own.

The near-historic low mortgage rates are luring Millennials towards purchasing a home with their promise of affordability. When compared with the skyrocketing rental rates, buying a house looks even more enticing.

Another factor helping Millennials get over the hump of purchasing a house is the lower down payment requirements. Fannie Mae and Freddie Mac are now offering new loan programs that require as little as a 3 percent down payment. This may just be the last push the Millennials needed to turn toward buying a home rather than rent.

So, now that we’ve established that Millennials are finally joining the Buyers market, the next thing that it is important to understand is what exactly Millennials are looking for in a home. What kind of floorplans do they prefer? What locations are they interested in? Here are some of the essentials that Millennials are looking for in a home: • Updated Kitchens and Baths: Almost everyone wants to buy a

home with new kitchen and bath fixtures, but this is especially true for Millennials Buyers. Millennials are going to spend most of their savings on the down payment and furnishings, leaving little room to update the Kitchen and Bath, which are also the most expensive parts of a home to

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update. Millennials who are on a budget simply won’t have the money to sink into those areas. An updated Kitchen and Bath is sure to bring in a younger crowd.

• Big Kitchen with Open Floor Plan: For Millennials, the kitchen has

become the room where they hangout in addition to the family room. This is why having an open space that can transition easily from the kitchen to the TV room is high on the list of things Millennials are looking for in a home. Along a similar vein, Millennials are attracted to an open floor plan rather than one that compartmentalizes the home. This has to do with how Millennials entertain. Millennials want their guests to flow through the rooms and mingle together, rather than be sectioned off in different rooms.

• Home Office: More than 13 million Americans now work from home,

and if you look at the trend, that number is only going to increase as the time goes on. With technology steadily increasing, more Millennials than ever have the flexibility to work from home. But, the home office isn’t just for someone working from home full time. Having a separate space dedicated to work helps people concentrate and focus on work while they are at home. They can separate themselves from the activities going on around the house and have a quiet space where they can set up their workday, plan a presentation, hold a meeting on Skype, or even pay bills.

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• Less Maintenance: Many Millennials work different schedules that

don’t conform to the 9 to 5 workday, as well as full social calendars. This doesn’t leave them much time to clean a big house. Lawn services and low-maintenance front yards are particularly appealing, as they take less responsibility to still keep the curb appeal high.

• Energy-Efficient Appliances: Millennials have been educated on

keeping the Earth clean from the time they were born. They want to do their part to help the environment and appreciate the long-term cost savings that come with it. Energy-efficient appliances and greener ways to heat and cool the home might end up being the tipping point that makes them choose one house over another.

• Hardwood Floors: Millennials don’t have the time or patience to clean

dirty carpets, especially those that own pets. Hardwood and laminate flooring is easy to mop up if there’s been a mess. The more time they can conserve, the better.

• Good Location: Millennial buyers are looking for homes that are in

proximity to public transportation and have a good walking score. Young Millennial buyers without children are more likely to want a location closer to the action of the city, while Millennials with children would prefer more residential areas.

• Technology: Technology rules the Millennial’s life. They do work on

their computers through an Internet connection and solely use cellphones for communication. They are going to ask about how strong the cell service is and about the Internet service provider. While these amenities are out of the seller’s hands, Millennials are still going to ask these questions, and you will need to know how to answer them.

Knowing what Millennials are looking for in a home will ultimately help you make the necessary changes that will attract these buyers to your home.

Since they are the a serious segment of the market now, updating your home to fit their needs will lead to more buyers and better offers. So, get with the times and embrace the Millennial buyer.

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LISA BELL “For me, real estate is a way of life,” Lisa Bell explains, while discussing her work as an agent. Growing up in a family of real estate developers, and with a mother who purchased her own brokerage 40 years ago, it was only natural for Lisa to choose this as her career path. “Eventually I came to work side by side with my mother, Lynn,” she says. “We are still a team, and are big believers in the team approach. My mother has an incredible instinct for the business.” Today, they serve Needham, Massachusetts and surrounding areas, with much of their business being based off of referrals.

With a master’s degree in business, and a previous career in financial services marketing, it is clear Lisa brings a unique skill set to the industry. With over 55 years of combined experience, clients of the Petrini/Bell Team are getting the ‘whole package’ with Lynn and Lisa. “Our strengths are complementary rather than overlapping. I might be very comfortable with the market analytics and campaign management while Lynn is a creative negotiator with an unfailing eye for the potential of a property. With our extensive experience, combined with the growing talents of our team, we like to think there’s nothing that we haven’t come across before. Regardless of their motivation for buying or selling, we understand that this is a really important transaction for our clients and we want them to trust that they are in very good hands,” Lisa explains.

Having worked in the local area their entire careers, they are experts in the dynamics of the market. Their roots in development lend a deep understanding of new construction. “It can be very challenging for a client to stand on a raw piece of land and envision their dream home but it’s very gratifying to lead them through the process.”

The demands of marketing new construction (often before it even

exists) as well as luxury properties has inspired constant innovation. “These are unique market segments that require us to always be looking for new ways to reach prospective buyers and new ways to differentiate our clients’ properties. The innovation works its way into everything we do.”

Afterwards, clients often leave glowing reviews about their time working with Lisa and Lynn. One recent testimonial read, “Lisa and Lynn are a great team. One of them was always available for meetings and showings. The house was under agreement in 2 days and sold for almost asking price. They took care of everything and were a pleasure to work with. Everything went very quickly and smoothly. I highly recommend them.” Another read, “Lisa has extensive experience as a real estate professional and it shows in every aspect of the home selling process. She was very knowledgeable about the market, quick to respond to issues or concerns, and negotiated effectively for us from the beginning of the process through inspection and closing. She was right on point with where our house should be listed, marketed it exceptionally well and as a result, our home sold immediately. The buying and selling of a home can be stressful but it won’t be if you have Lisa working on your behalf.”

When Lisa isn’t working, she is staying involved with the community as a member of the Board of Advisors for Beth Israel Deaconess Hospital-Needham. She also enjoys traveling, spending time with her family, playing bridge and skiing.

As she looks towards the future, she is excited about what’s ahead.

“This is definitely a long-term career for me, and I feel it’s still at the very beginning. We’re focusing on building the strengths of our team and refining our brand identify to continue to offer best in class service to our clients. I love what I do; there is absolutely nothing boring about it.”

For more information about Lisa Bell, please call 508 - 479 - 3344 or email Lisa.Bell@NEMoves.com Top Agent Magazine

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Laughs!

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How to Recognize True Luxury Properties What to Consider Other Than Location When luxury home buyers are looking for a new abode, they are often advised to pay most of their attention to location, location, location. And it’s true that good locations often have better properties, but if you’re only looking at location then you might be forgetting what it is in a luxury property that makes it luxury. You could view a property in a great location, and because you completely ignored any of the other factors that make a property high end, you might find that once you move in, you aren’t as pleased with the actual house itself as you thought you would be. Here are the other things you should look out for when purchasing a luxury home: • Architectural Uniqueness: The simple fact is that good

architecture retains its value. Do your homework on architects and find the ones that have a good track record of designing beautiful, but practical homes. Don’t simply pay attention to how the building looks today. Consider how it will look in a few decades. Keep an eye out for the “bones” of the building, and decide whether they will stand the test of time or not. Things such as a solid foundation, high-grade materials, unusual details, and artistic components are good aspects to consider.

Will the structure hold up well or will it degrade and crumble without constant upkeep? That funky molding may look artistic today, but in ten years will it be considered artistic or just plain weird?

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• Practical Layout: Make sure you have enough room to live

in comfort. As a buyer of luxury property, you probably have quite a busy social schedule. You want to make sure that the layout will lend itself to helping you maintain clear separation between your social areas and private ones. You don’t want guests having to go back into your bedroom to use the bathroom. Look out for places with stairwells, awkward columns, long hallways, and other wastes of space.

• Unobstructed Views and Light: You want to live in

a home that gives you lots of natural light, such as one that is open to the outdoors. That natural light will improve your mood, as well as the resale value. The openness of a space filled with natural light will make you feel more comfortable and happy in your new home. What about the view? Do you see a Do you park, a bridge, a river, or a skyline? Is the see a park, fantastic view out your window protected? a bridge, You’ll need to understand the surrounding air a river, or a rights and zoning allowances of neighboring buildings to understand the possible risks. skyline?

• Windows: Windows are the primary source of losing heat and

cooling. Make sure they are double-paned with good insulation that will protect your home against weather and noise. Unless the windows are already like this, it is unlikely that the condo or co-op board will allow you to install your own.

• Ceiling Height: Consider the cubic footage of the property.

You want to look for high ceilings that increase the openness of a room.

Of course, you don’t want to go too high. Above 14 feet will get you diminished marginal returns.

• Storage: If you’re a woman, you will understand this one. We need

lots of closets and additional storage room to fit all of our clothes, shoes, jackets, hats, purses, etc. However, lucky for you, your potential home’s existing closet square footage will not limit you from putting in more storage space. Custom closet companies can create any kind of storage

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space you desire. You will have to, however, make sure that your new home does have an area that you can turn into this storage space.

• In-Unit Laundry: In-unit laundry has become necessary for

any luxury home or apartment. Do you really want to have to trek down flights of stairs to use the basement laundry? If you still consider it wasted space, you can convert it into more closet space.

• The Gym: Having a fitness area nearby is an amenity that is especially

important, particularly in winter when you don’t feel like walking to the gym a few blocks down.

One thing to consider is the Do you really want of the gym in relation to have to trek down size to the size of the building in flights of stairs? light of common area fees.

• Move-In Ready: I’d advise against buying time-consuming and

frustrating fixer-uppers no matter how much you want to add custom kitchens, finishes, fixtures, and other characteristics. Choose a property that already has all of these amenities taken care of. These properties have already had the same designers you would hire fashion the house at a fraction of the cost you would pay to have them do it after you move in. In this light, it is worthwhile to pay a little extra for the move-in ready home.

• Reputation: Pay attention to the reputation of the building. A

property that has a good reputation tends to retain its value. You can easily find this out online on posts, and established locals are likely to have an opinion.

If you want to buy luxury property that is really worth it’s price, then I would suggest adding these points to your list of things your new home must have.

If you want to get a high quality home that is a true luxury, you’ll want to watch out for these aspects as well as the location. Some properties might claim to be luxury based on their location, but when compared against this list, they don’t make the cut. So, don’t be fooled by imposters, and make sure you find a true high-end property.

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CINDY PAROLA Cindy Parola earned an early pedigree in real estate. Growing up, her family was active in commercial holdings, and Cindy cut her teeth in that sector of the industry before earning her license and pivoting to a career as a residential agent. That was seven years ago, and now she is in command of a thriving career, complete with a reputation for incisive, forthright client care with a personal touch.

Today, Cindy serves as a Broker Affiliate under the banner of LaForce Realty, where she co-heads four offices that are home to twenty-fives agents and counting. Together, they serve the greater southeastern Massachusetts and Cape Cod region in spearheading residential sales, purchases, and vacation rentals. Over the course of her industry tenure thus far, Cindy has managed to drive a substantial segment of her business through repeat and referral clientele—a nod to her staying power and proven track record. What’s more, she has become known for her ability to troubleshoot and problem-solve when it comes to properties that have yet to find success. Applying her creative eye and dogged attitude, Cindy executes a professional style steeped in candor and thoroughness. “We’re boutique and we provide that level of attention,” Cindy says. “That’s always been our hallmark, and we’re very determined to do business differently than everyone else. I’ve become a go-to agent when it comes to resolving problems or making things happen. I advocate for my clients and I have a reputation for getting things done.”

Honesty is a central pillar of Cindy’s working style, and clients trust her unvarnished and seasoned counsel. “I’m very straightforward,” she explains. “I don’t sugarcoat things and I always give my clients the whole truth. I’m tenacious, and I believe in being straight with people—from my clients to the agents I work with across the closing table.”

When it comes to the listing process, Cindy blends traditional and digital efforts to net wideranging results. Beginning with high quality photography that showcase properties in their best light, Cindy then leverages exposure across social media and the leading online listing platforms to net visibility amongst prospective buyers online. To round out her approach, she also incorporates print ads in the Boston Herald to draw regional interest to homes hitting the market. Considering Cindy’s experience in the Cape Cod market, she is also able to utilize her substantial knowledge and connections about town by tapping her extensive database. While her approach to listing has yielded consistent results thus far, Cindy has also made a name for herself in guiding buyers to their ideal properties. “From the beginning, I’ve always loved taking buyers around town to look at properties,” she says.

“There’s nothing like the excitement of a client finding the right home for them.”

Beyond the office, Cindy gives back by contributing her prior experience in grant writing to worthy causes, in addition to supporting awareness and research efforts for both ALS and Alzheimer’s disease. For the past twenty years, she and her husband have supported two of the local Cape Cod college baseball league franchises, a cherished trademark of the region.

In her free hours, Cindy most enjoys time spent with family and loved ones, and taking the family boat out on the water.

Looking ahead, Cindy has big plans as Broker Affiliate to add additional agents as the LaForce Realty imprint continues to grow. “My broker and I are always on the lookout for motivated self-starters who can think outside the box and get it done,” she says. “As a company and as individual agents, that’s who we are.”

To learn more about Cindy Parola email Cindy.Parola@comcast.net, visit laforcerealty.com, or call (508) 958 – 5376 www.

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