MASSACHUSETTS 10-15-18

MASSACHUSETTS EDITION

6 Things You Need to Do to

BE A GREAT MENTOR

5

TIPS TO GET NEW CLIENTS

FEATURED AGENTS

WANDA MOONEY CRYSTAL ROACH & MICHAEL SHERMAN COVER STORY

JULIE ETTER

MASSACHUSETTS EDITION

CRYSTAL ROACH & MICHAEL SHERM

How did Crystal Roach and Michael Sherman become To prepare a pro 17in Boston?

23 one7of the most respected real estate teams Michael first meet Crystal started working for a small boutique agency about how to best in 2009. Michael worked as an ICU nurse for many They understand th realso they often years before becoming an agent part-time. HeWanda soon Mooney got her start in the online, adv estate industry twenty-five years ago.

Back like and found he had a knack for the business and left nursing updates paintc to work full-time in real estate. When he started in at the sional 1993, one of Wanda’s close friends wasphotograph same firm as Crystal, he was paired up to workatwith the listing looks the head of a thriving brokerage on New Wheit and be mentored by her. “Things grew rapidly and both the vendors we use Hampshire’s Seacoast region and encourappr of our careers flourished,” Michael said. A few years to a repair team,” M aged her to try her hand at the business. ago, Crystal and Michael formed their own team. “We the property stayi publ Intrigued by the challenge and with Wan were a very cohesive pair so we decided to team up theirthe wide networ timing finally right, Wanda decided campaigns to earn toown and tackle things together!” Crystal said. They joined a st Compass, a rapidly growing brokerage, in April of a result, many lis her license.

Soon after getting her feet wet in th JULIE ETTER WANDA MOONEY CRYSTAL ROACH & 2018, where they work with a third team memberby Janeen Rabidou. on market.

After working with Cr working part-time, Wanda leapt fulladva MICHAEL SHERMAN JULIE ETTER rave about their “dedication to ove force into a full-time role as agent, rising to the challenge and taking my m Crystal, Janeen and Michael focus on Boston Proper, including Back clients to feel at ease throughout th advantage of every educational opportunity that came her way. Over and Bay, South End, Beacon Hill, and the downtown area. “Seventy the course of her ensuing career, Wanda has earned a masterful repuTo ise percent of our business is in the city, but we are also very established in Crystal’s favorite part of the job tation especially for integrity, and an authentic the surrounding suburbs, in theforward-thinking, MetroWest area,” Michael client theircommitment dream house. “I’veWan liter to serving her grew community.

Last year, Wanda wasdoor, recognized as the visua says. Crystal, Michael and Janeen up in the suburbs surrounding start crying, and#1say, ‘This i the city, know theAgent area well, and have a strong referral base there. thing to be able to see.”

For Mich in her market area, closing eighty sales—an impressive feat for to gi “That expands ourageographic reach our clients,”community.

Crystal explains. helping someone to buy theirbility drea solo agent in afor small-town he says. To give back to the comm place Over eighty percent of their business results from repeat and referral generously to various organizatio Today, Wanda serves Western Massachusetts’ Upper Pioneer Valley. make clients. That number that would be even higher except that their buyers have small children, so when they a When she was just twenty years old, Wanda built her own home with techoften stay in their new home for many years! Clients enjoy Crystal and time with their families. They are the help of her husband, and they still reside in the same idyllic setting debu Michael’s gentle, honest, straightforward and low-pressure approach. new restaurants throughout Bosto thirty-two yearsover later. pride in her hometown runs says.

They take the timemore to getthan to know their clients the Wanda’s course of the traveling to new and far off place transaction and maintain relationships long after transaction renovator!

As part of my workbest I se deep, those and under the banner of the Coldwell Banker Upton-Massamont is over, meeting upRealtors, with past clients for lunch, coffee, or dinner.

“Our to try them at home,” she says.

B Wanda generates roughly 90% of her business through clients are amazing and we want to spend more time with them, so we loved hiking with his dog, and he st repeat and referral clientele. She has also built substantial experiBeyo do!” Crystal says. Crystal also reaches out by phone and text to check she gets enough exercise. For the fu ence working alongside four unique development projects, with one varie in about their clients’ lives. “For us it’s about getting to know them and continue growing their business an ina particular geared housing.

Inquality, considering her service! the b keeping in touch on more personal level,”toward Michael affordable says. high personalized

WANDA MOONEY

CONTENTS

4) 5 TIPS TO GET NEW CLIENTS

13) 3 BEYONDTHE-OFFICE ACTIVITIES TO INSPIRE A CREATIVE BUSINESS BOOM

20) 6 THINGS YOU NEED TO DO TO BE A GREAT MENTOR

professional philosophy, Wanda credits enthusiasm, local knowledge, serve and lasting relationships as the core drivers of her success thus far. seve “My clients know that I care about them and their needs,” she says. the A “I put a lot of time into sitting down and communicating with them, spen helping them understand what the process is all about. I’m always Phone 888-461-3930 | Fax 310-751-7068 optimistic, upbeat, and look at the bright side of things. Of course, it’s As f mag@topagentmagazine.com not | www.topagentmagazine.com always an easy process to go through, especially in a competitive ness market, butwhatsoever my clients knowprior I’mconsent with them stepTop of the way, comm No portion of this issue may be reproduced in any manner without of theevery publisher. every day.”

Accessibility and responsiveness also play central roles Wan Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy in Wanda’s working style.

She makes sure that supplied communication is love of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts by its authors. To subscribe or change address, send inquiry mag@topagentmagazine.com. clear andtoconstant throughout the ups and downs of the transactional seein Published in the U.S. process. “It’s about constant communication from the time clients erty.

To find out more about Crystal M. Roach and Michael start looking, to the time we close,” she explains. “Along the way, we abouS 2

contact them by email at rsteam@compass.com o Top Agent Magazine 508-9 by phone at 508-769-8838 (Crystal), 508-361-0094 (Michael), You can also check them out online at roachshermantea https://

mailto:mag@topagentmagazine.com

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5 Tips to Get New Clients If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business.

Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of 4

your game by never resting on your laurels. Actively pursuing new clients is not only a way to generate more business, but depending on how you do it, it could even lead to a profitable new niche. Here are just a few ways to build up your new client base.

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1

Become a referral partner with industry peers

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Cold Call Expired and FSBO Listings

Everyone from mortgage lenders, to financial planners, to insurance agents, can be potentially lucrative referral partners for a Realtor®. You may already have great relationships with some that just need to be more formalized. But, you don’t just want to partner with anyone, make sure these are people you also feel completely comfortable referring your clients to - people who share your values and work ethic.

Another avenue to consider is divorce attorneys – yes, you heard that correctly. Helping people go through this difficult period actually requires a very specific skill set.

You need to be able to handle the legal aspects, as well as the emotional ones. There are numerous training courses you can take if you decide to take this route, which could end up being a lucrative and much-needed specialty.

This is a route a lot of agents take when they are just starting out, that usually leads to great success. You probably haven’t cold called since you started out, and this is a great skill to build up again.

It will not only sharpen your sales skills, but could generate a lot more business.

People with For Sale By Owners (FSBOs) and expired listings, are usually very motivated to sell. This is a great chance for you to really hone in on why they need to hire you. Do you offer innovative marketing plans? Access to a large sphere of influence? Expired listing clients are looking for ways to sell a property that seems impossible to move. With FSBOs, you need to show them how you can get them more money in their pocket, even

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with paying you a commission. Pursuing both will really engage your mind to think outside of the box, which will not only get you more business, but make you better at what you do.

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3

Partner up with a Relocation Company

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Become a Builder’s Realtor® of choice

This is another niche market that you can really capitalize on if you want to pursue a new specialty. But, it is a specialty, so getting educated on the process will help you generate the business you want. It’s a complicated area of real estate, you’ll often

times be helping to facilitate dual transactions, as you try and secure a property at the same time you are helping your relocation client sell their previous home. This specialty is becoming an in-demand skill in areas that have major corporate headquarters.

This can be a real score for any Realtor®.

The competition might be fierce to land a client like this, but there are numerous ways to make yourself stand out from the rest.

Gain certifications and become knowledgeable about the construction process. Be wellversed on what trendy materials, features, and finishes will add value to a property.

Get the builder on board with you by offering to take just a segment of the subdivision then wow them with your marketing skills.

Take on properties they haven’t been able to sell. You can even offer to throw an open

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Create a Website that Offers Real Value to Potential Clients

Perhaps the most useful way of getting contact information for people looking to sell is by adding a home valuation feature to your website. When people are first considering selling their home, finding out how much 6

house for them. This is another way to show them the level of service they can expect from you. These clients might be harder to land, but the payoff will be enormous.

it is worth is one of the first questions they want answered. By becoming a resource to potential clients (and current clients!), you just might be the first person that comes to mind when they’re actually looking to sell.

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JULIE ETTER

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JULIE ETTER Working with a team at Berkshire Hathaway HomeServices, Top Agent Julie Etter serves all of Massachusetts and Rhode Island.

For Julie Etter, real estate became a passion when she purchased her first home 13 years ago. “I dove into the process and just fell in love,” Julie says. She received her real estate license shortly after, and hasn’t looked back since. Today, she works with Berkshire Hatha8Copyright Top Agent Magazine

way HomeServices, with full time assistant/ team manager, Nancy Braverman, and marketing director/sales assistant, Tim Cormio, on her team. They serve Massachusetts and Rhode Island, with about 90% of their business being based off of referrals.

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One reason for this high referral rate is her straightforward communication and extensive knowledge. “I think that sets me apart, I always tell them what they need to know, and I am armed with plenty of market data, facts and most importantly, a sense of humor,” she says. “Clients trust my competence and they know I’m extremely driven.” Julie is determined to get her clients what they want, and to guide them throughout the transaction, making sure the process is as stress free as possible. No matter the price point, each client receives exceptional service from Julie and her team.

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“A lot of our clients have become our friends,” she explains. This is no doubt due to Julie always putting her clients first, even after the transaction. “I call them, email them and stay in touch through social media.

I also host client appreciation events.” Many sellers also become friends because of her exceptional marketing efforts. When she gets a listing, her first step is to come in with a stager. She also links them with painters, floor refinishers, and anyone else who might improve the value of their home. “It’s all about getting the optimal presentation,” Julie says. She follows up with professional Copyright Top Agent Magazine9

“Julie and her team exceeded our expectations. I would say her methods of communicating were what really impressed, we always felt informed. Her strong social media presence really hit a home run. Ultimately we had accepted a considerably over ask offer inside of 5 days.”

—Testimonial C opyright Top Agent Magazine 10 Copyright

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photography, and a unique video called ‘Love it in 60 Seconds,’ which is a commercial made by Julie showcasing the property.

It is no surprise that Julie has dozens of five-star reviews about her work. One recent testimonial read, “When my wife and I were thinking of selling our house we met with a number of Realtors, but when we met Julie we knew immediately that she was the Realtor for us. A number of events caused us to delay listing our house. Julie was very patient and provided amazing guidance and counsel. When we Top Agent Magazine

were finally ready to list Julie and her team exceeded our expectations. I would say her methods of communicating were what really impressed, we always felt informed. Her strong social media presence really hit a home run. Ultimately we had accepted a considerably over ask offer inside of 5 days. Julie and her team helped guide us from an accepted offer through to the closing and made it an effortless experience. There is nobody else I would call if I needed the services of a Realtor.”

During any free time, Julie is spending time with her husband Tim and their two Copyright Top Agent Magazine 11

children (ages 2 and 5), or she is volunteering. She is involved with the local schools, community parades, golf tournaments and the YMCA. Julie is also a children’s book author, writing stories about moving to help children easily transition into their new home.

As Julie looks towards the future, she is eager to continue growing, investing, and teaching others about growing their business. “I feel so fortunate to help my clients during major life events. I consider myself in the business of life with an important investment that goes along with it.�

For more information about Julie Etter, please call 508 - 259 - 3025 or email etterjulie@gmail.com Copyright Top Agent Magazine 12

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3 Beyond-the-Office Activities to Inspire a Creative Business Boom Maintaining motivation year-round is a challenge, especially for those who are several years into a demanding real estate career. It’s easy to burn out, get stuck in a rut, or cycle blindly through a well-worn routine. But those that leave an impact on their industry understand that creativity holds the key to innovation and longevity. To stay ahead of Top Agent Magazine

the curve and build your brand, you’ve got to take the time to breathe new life into your practice and see things from a new angle. But where to begin?

To invite change, you’ve got to look outside the box—or in this case, beyond the office. If you’re in need of a professional creative make-

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To stay ahead of the curve and build your brand, you’ve got to take the time to breathe new life into your practice and see things from a new angle. over, or at least want to experience a burst of inventive energy, consider some of the activities below. You may just shake up your routine, bend your brain in new ways, and inject some inspiration into your professional path.

Expand your mind through meditation.

You’ve likely heard all about the supposed powers of meditation, and perhaps you’ve long considered it an over-hyped New Age invention. But did you know that some of the foremost entrepreneurs of our era practice this cost-free, mentally restorative routine? From Oprah Winfrey to Steve Jobs, practitioners of meditation cite its stress-relieving principles, in addition to improvements in concentration, energy, self-awareness, and overall health.

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Even mainstream medicine is beginning to understand the preventative and restorative health benefits that meditation affords. As professional fields go, the mortgage and real estate industries require their fair share of emotional labor—you’re tasked with guiding clients through the investment of a lifetime.

Meditation promotes peace and perspective, while reducing stress, adding a new level of self-awareness, and helping you mentally declutter. When it comes down to it, it only makes sense that taking time to go quiet and center your mind helps professionals find wherewithal amidst a hectic industry. Next time you’re feeling drained, out of ideas, or at your wit’s end—consider just fifteen minutes of meditation to get you started. Like most things, it takes some practice. But, if you commit the time, you’ll be thanking yourself later.

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Learn something new.

If you’re facing burnout, then adding a new responsibility to your plate may seem like the least appetizing self-help solution there is.

However, learning a new skill can reinvigorate your understanding of familiar tasks and dilemmas. Plus, learning a new skill doesn’t have to mean formal classes or time-draining homework. Select something that can even kill two birds with one stone. Want to let off some steam, too? Try a kickboxing class that meets just once-a-week. You’ll have something new to look forward to, meet new people, challenge yourself, and earn some feel-good endorphins, Top Agent Magazine

too. Want to cut loose and have some fun? Join a board game meet-up group, take a cooking class, or try rock-climbing for the first time. A stimulating new activity will light up long-dormant parts of your brain, and your clients and colleagues will surely notice the influx of energy to your outlook. Still don’t think you have enough time to add something new to the mix? Blend your morning commute with an audio language learning service. The point is to shake-up your habits and introduce a new challenge that’s unrelated to work. Doing so can make you look at things in a new light and boost your mood along the way.

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See new sights.

If you can, there’s no better way to break from routine than to physically separate yourself from your surroundings. There’s nothing more inspiring than traveling to new destinations, experiencing new cultures, and getting a sense of the world’s true vastness. If a trip abroad isn’t in the cards, don’t fret. There are bound to be plenty of places relatively close by that you’ve never seen. And these trips don’t have to break the bank, either. Devote just one or two days to visiting a place you’ve never gone before, like a state park, protected forest, or a small seaside village. Perhaps you’re only a few hours from a National Park you’ve been meaning to visit but have never made time for. Or, there’s a lively city one state over that you’ve always wanted to try. Whatever the destination, near or far, you’ll refresh

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your perspective entirely when removed from all your usual routines. New restaurants, traffic patterns, storefronts, weather—whatever the change may be, you’ll be experiencing everything brand new all around you. Taking the time for trips like these isn’t easy. In fact, making yourself devote those free days may be a difficult task itself. But it’s the most direct way to get a breath of truly fresh air, and when you return home you’ll be able to assess familiar surroundings in a totally new light.

However you decide to add creativity to your professional life, don’t wait. Once you take the plunge, you’ll be regretting you hadn’t done it sooner. After all, the key to longevity is regular maintenance, so do your part and break the mold today.

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WANDA MOONEY Wanda Mooney got her start in the real estate industry twenty-five years ago. Back in 1993, one of Wanda’s close friends was at the head of a thriving brokerage on New Hampshire’s Seacoast region and encouraged her to try her hand at the business.

Intrigued by the challenge and with the timing finally right, Wanda decided to earn her license. Soon after getting her feet wet by working part-time, Wanda leapt fullforce into a full-time role as agent, rising to the challenge and taking advantage of every educational opportunity that came her way. Over the course of her ensuing career, Wanda has earned a masterful reputation for integrity, forward-thinking, and an authentic commitment to serving her community. Last year, Wanda was recognized as the #1 Agent in her market area, closing eighty sales—an impressive feat for a solo agent in a small-town community.

Today, Wanda serves Western Massachusetts’ Upper Pioneer Valley.

When she was just twenty years old, Wanda built her own home with the help of her husband, and they still reside in the same idyllic setting more than thirty-two years later. Wanda’s pride in her hometown runs deep, and under the banner of Coldwell Banker Upton-Massamont Realtors, Wanda generates roughly 90% of her business through repeat and referral clientele. She has also built substantial experience working alongside four unique development projects, with one in particular geared toward affordable housing. In considering her professional philosophy, Wanda credits enthusiasm, local knowledge, and lasting relationships as the core drivers of her success thus far.

“My clients know that I care about them and their needs,” she says.

“I put a lot of time into sitting down and communicating with them, helping them understand what the process is all about. I’m always optimistic, upbeat, and look at the bright side of things. Of course, it’s not always an easy process to go through, especially in a competitive market, but my clients know I’m with them every step of the way, every day.” Accessibility and responsiveness also play central roles in Wanda’s working style. She makes sure that communication is clear and constant throughout the ups and downs of the transactional process. “It’s about constant communication from the time clients start looking, to the time we close,” she explains. “Along the way, we

often become friends. I work hard to ensure my clients feel confidant and comfortable. I prepare them for whatever might lie ahead.”

When it comes to listing properties, Wanda takes a proactive approach that blends tech-forward processes to great effect. In fact, staying ahead of the curve has always been a guiding principle for Wanda, and she was one of the first agents in the region to host her own personal website. “Even though I’m a country girl and I work in the hill towns, I’m very forward thinking,” she says. “I take full advantage of social media marketing, have a fabulous website, and my marketing plans are superb. I also have a great team behind me and I work really hard to represent my clients’ properties online.”

To ensure that homes headed to market are showcased to the fullest, Wanda amasses high-quality photography and creates an immersive visual tour for prospective buyers, often including drone photography to give house-hunters an epic view. From there, she snares high visibility through featured blog posts, YouTube and social media, and placement on the leading online listing platforms. Likewise, she makes use of key SEO practices, as well as Coldwell Banker’s CBx tech-forward marketing tool to make the most of properties set to debut. “I really enjoy the challenge of marketing properties,” she says. “I like putting the pieces together to make each home look the best it possibly can.”

Beyond the office, Wanda gives back to her community through a variety of civic and charitable venues. For twelve years, she served on the board of directors for the local business association and currently serves on the board for the United Way of Franklin County and on several sub-committees, including the Governance Committee and the Auction Committee. In her remaining free hours, she most enjoys spending time with her family and loved ones, and gardening.

As for the future, Wanda has plans to continue growing her business while taking on more mentorship roles within her professional community. Now, with a legacy that extends more than two decades, Wanda Mooney considers what she values most about her career. “I love working with people,” she reflects. “I love meeting new people, seeing new homes, and helping young people buying their first property. All in all, I’m a people person, and that’s what I enjoy most about what I do.”

To learn more about Wanda Mooney, email Wanda@WandaMooney.com, https://www.facebook.com/wandamooneyrealtor/ page here. visit WandaMooney.com, call (413) 768 – 9848, or visit her Facebook www.

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Laughs!

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6 Things You Need to Do to Be a Great Mentor

Everyone reaches the point in their career where they feel they have gained enough experience and wisdom about business and what it takes to succeed, to actually help someone else achieve the same. Although you may have trained or given advice over the years, taking on the official status as a mentor to someone is a whole new ball game.

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Although mentorship is an unpaid endeavor, you’ll be surprised to find out how much you’ll gain from the experience. You’ll also grow as a business person through the process of teaching someone else. It’s also an endeavor that many will pay forward one day, creating a business atmosphere that is based more on mutual success than competition, which is better for everyone.

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If you were mentored, you may already have an idea of what it entails, and what you liked or didn’t like in your mentor/mentee relationship. Although it is a personal relationship that will need an individual approach, there are certain things that are key when it comes to being a great mentor: 1. Be a good listener

est about your own failures. It can be a huge relief to find out someone they look up to has gone through similar experiences and still managed to come out on top. As we all know, oftentimes the greatest lessons come from failures, which can be times when our character is truly tested. Building trust through mutual respect and honesty will make every aspect of your mentorship more effective.

You’re basically a sounding board who needs to hear your mentee’s ideas, plans and goals in order to advise them. Strong, constant and clear communication is key to any successful mentoring relationship.

Sometimes just letting them talk things out with you, will lead to them to discovering the solution they were looking for.

2. Set expectations and goals at the start When listening to your mentee in your first meeting about the potential relationship, it’s important to establish the parameters of what that relationship will be: What can you give them? What do they need or expect from you? Once the terms are agreed upon, you may want to set specific goals you’ll be working on together so that there’s a defined plan of action, timeline and result you can both expect.

3. Be honest This is important when it comes to offering them constructive criticism or tough love, but more importantly, you need to be honTop Agent Magazine

4. Get them to think, don’t make decisions for them Sometimes being a mentor is being a bit like a psychologist. By asking certain ques-

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tions you can lead your mentee to their own conclusions about their business dilemmas and strategies to reach their goals. Being a mentor is all about guidance. Build confidence by drawing out the best in your mentee rather than just presenting them with solutions.

5. Look at the situation objectively One of the key strengths you offer your mentee is a complete emotional detachment to their business. You have no sentimental attachment to doing things a certain way or working with an incompetent vendor because you ‘go way back’. Your only motive is what’s best for your mentee and their business. Although emotions cans still get in the way sometimes, having a detached perspective on hand to guide you is invaluable.

6. Don’t just offer constructive criticism, be supportive Yes, being a mentor is sometimes advising your mentee that he’s doing something ineffectively, but your main purpose is to alway approach everything like cheerleader.

You need to let them know that through it 22

all, you are a reliable support to them and have a complete belief in their abilities.

Make sure to always praise their accomplishments.

Remember: your job as a mentor is more about guidance than constant feedback.

Your goal is to help someone become the best they can be, not someone who just does everything the way you do it. You’re helping them build confidence in their own intuition, which will hopefully lead to a lifetime of success, and one day, they too might be a valuable resource to another mentee down the road.

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CRYSTAL ROACH & MICHAEL SHERMAN How did Crystal Roach and Michael Sherman become one of the most respected real estate teams in Boston?

Crystal started working for a small boutique agency in 2009. Michael worked as an ICU nurse for many years before becoming an agent part-time. He soon found he had a knack for the business and left nursing to work full-time in real estate. When he started at the same firm as Crystal, he was paired up to work with and be mentored by her. “Things grew rapidly and both of our careers flourished,” Michael said. A few years ago, Crystal and Michael formed their own team. “We were a very cohesive pair so we decided to team up and tackle things together!” Crystal said. They joined Compass, a rapidly growing brokerage, in April of 2018, where they work with a third team member Janeen Rabidou.

Crystal, Janeen and Michael focus on Boston Proper, including Back Bay, South End, Beacon Hill, and the downtown area. “Seventy percent of our business is in the city, but we are also very established in the surrounding suburbs, especially in the MetroWest area,” Michael says. Crystal, Michael and Janeen grew up in the suburbs surrounding the city, know the area well, and have a strong referral base there.

“That expands our geographic reach for our clients,” Crystal explains.

Over eighty percent of their business results from repeat and referral clients. That number that would be even higher except that their buyers often stay in their new home for many years! Clients enjoy Crystal and Michael’s gentle, honest, straightforward and low-pressure approach.

They take the time to get to know their clients over the course of the transaction and maintain those relationships long after the transaction is over, meeting up with past clients for lunch, coffee, or dinner. “Our clients are amazing and we want to spend more time with them, so we do!” Crystal says. Crystal also reaches out by phone and text to check in about their clients’ lives. “For us it’s about getting to know them and keeping in touch on a more personal level,” Michael says.

To prepare a property for listing, Crystal and Michael first meet with the client and talk to them about how to best prepare the property for listing.

They understand that most buyers start their search online, so they advise the clients on cost-effective updates like painting or staging, and hire professional photographers and videographers to ensure the listing looks its best. “We really believe in all the vendors we use, from stagers, to photographers, to a repair team,” Michael says. Before they launch the property publicly, they create buzz through their wide network using everything from email campaigns to a strong social media presence. As a result, many listings sell before they even go on market. After working with Crystal and Michael, past clients rave about their “dedication to over communication” which allows clients to feel at ease throughout the process.

Crystal’s favorite part of the job is being able to show a wonderful client their dream house. “I’ve literally had clients walk through the door, start crying, and say, ‘This is my home.’ It’s a very moving thing to be able to see.” For Michael, he loves the satisfaction of helping someone to buy their dream home. “It’s very rewarding!” he says. To give back to the community, Crystal and Michael give generously to various organizations around the city. They both have small children, so when they aren’t working they are spending time with their families. They are both foodies who love to try new restaurants throughout Boston. Crystal spends her free time traveling to new and far off places and diving. “I’m also a home renovator! As part of my work I see beautiful things and then want to try them at home,” she says. Before having children, Michael loved hiking with his dog, and he still does what he can to make sure she gets enough exercise. For the future, Crystal and Michael plan to continue growing their business and their team, while maintaining high quality, personalized service!

To find out more about Crystal M. Roach and Michael Sherman, contact them by email at rsteam@compass.com or by phone at 508-769-8838 (Crystal), 508-361-0094 (Michael), 508-954-2323 (Janeen).

You can also check them out online at roachshermanteam.com https://

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