What to Know Before Selling - Realtor Stacey Glenn

GENT A P O T

FLORI M A E |T

DA

RE O F E B KNOW

G N I L L E S O T T A H W

TABLE OF CONTENTS Agent Introduction Value of a Team Approach Our Stats & Team Values Meet the Team Why You Should Hire Top Agent | Team Florida The Process of Selling Testimonies Our Marketing Examples Technology We Use to Serve You Better: ShowingTime About John R. Wood Properties Our Sales Statistics Benefits of our Affiliation with Christie's International Real Estate Benefits of our Affiliation with Leading RE Companies of the World 4 Stages to Home Selling 19 Things You Can Do to Raise Your Selling Price Our Strategy for Selling Success

E TO C I N HOW

U O Y T MEE What’s the difference between selling your home or failing to do so? The details! Selling a home in today’s market can be challenging. While the market can fluctuate daily, hundreds of homes are sold each week in our area. Now more than ever, skills matter!

I’ve created this guide for your convenience and hope that it will be a valuable resource. While the entire process is outlined for you here, please know that I will be staying in contact with you.

Every step of the way you are at the forefront of my mind... your specific goals, your comfort level with the amount of activity, your needs for a specific financial return, your timeline. The satisfaction I get from helping you to achieve your goals is the #1 driver of why I am a real estate broker and it is what has fueled my success with this selling model.

STACEY GLENN Broker Associate, Team Leader John R. Wood, Christie's International Real Estate 239-823-1343 stacey@topagentflorida.com Over $100M in career sales Consistently ranks in the Top 1% among her Peers Graduate of Realtor Institute (GRI) Formal Education in Economics & Business Mgmt Disc Personality Profile: High D (Driver) Resident of Lee County, Florida since 2005 Endorsements: Dave Ramsey Endorsed Local Provider HomeLight Certified Agent Fast Expert Top Agent Award, 2022

Seven Star Winner, 2016 - 2022 Top 100 Magazine Top Agent Magazine, Feature Article

"

"Whether you think you can or think you can't either way you are right."

- Henry Ford

Real Producers SWFL (Top 500) Leading Real Estate Companies of the World Who's Who in Luxury Real Estate

FA

VALUE O

M A E T H C A O R P AP

REAL ESTATE TEAMS ARE DESIGNED TO SERVE CLIENTS BETTER. Being a member of a real estate team allows me to deliver a higher standard of service and do it more consistently than a single real estate agent.

A team structure allows you to benefit from a group of specialists who focus on different aspects of your real estate sale or purchase because we work together. Having a team in your corner doesn't cost you any money and it certainly won't cost you any opportunities either.

Having a team means business is taken care of on time.

For example, when we list your home there are many things which need to fall into place simultaneously... the moment we list your home we need a sign in the ground, marketing packets in the foyer and a Supra box on the door. In the meantime I may be receiving calls on your property and showing requests. A team who can can accomplish multiple tasks at once is one of the biggest advantages to you as a Seller when working with Top Agent | Team Florida.

Serving you remains a top priority because tasks are delegated so your primary agent can focus on you. Your agent ranks your needs ahead of anything else that needs done, unlike solo agents who can get bogged down with every dutty and responsibility.

S T A T S OUR 9

team members with

including 3 Broker Associates, 5 Sales Associates and 1 Full Time Assistant

75

years experience

between both residential sales and brokerage ownership / operations

We each have our own specialty and work together to support each other and provide more value than any one individual agent could alone.

Within our team we have a Certified Staging and Redesign Specialist, a Transaction Coordinator and even a Showing Agent on-call for nights/weekends!

157 5-star reviews

48 inMillion Sales for 2022

OUR VALUES We adhere to the highest standards of excellence and professionalism.

We are focused on the outcome that is in the best interest of our clients, not ourselves; we believe that when you just focus on taking care of people the right way that the money will take care of itself.

We make it easy and enjoyable for others to work with us because we are resourceful and diligent to find solutions.

We create value by delivering worth that exceeds our cost.

M A E T E H T T MEE Y S T A C EN GLEN

T A M MEYR TURN

K E L L YA N DONOV

Broker Associate

Sales Associate

Broker Associate

E NNE ORI A L O V DALEN Y ES OS GRECHIK U G H E T L S L E A G W Sales Associate

Sales Associate

DINA SERRA

A U T UNMEN R WAR

T R A CSI AME

Showing Agent

Executive Assistant

Certified Home Stager

Broker Associate

LD U O H S U WHY YO

HIRE

1/ 2/ 3/ 4/ 5/

A D I R O L F M TEA

COMMUNICATION Communication is the key to positive relationships. To that end, we have a multi-faceted communication program with our Seller which HOLDS US ACCOUNTABLE to what we tell you we are going to do. All Sellers in the Custom Listing and Service Plan receive weekly updates on marketing, showing activity and feedback.

MARKET PREPARATION Feedback buyers often give of homes that don't sell is that they couldn't envision themselves living in it given the current owner's choice of furnishings and any clutter or imperfections. We help to make sure this doesn't happen to you by utilizing our resources and trusted partners to complete any task deemed necessary.

INNOVATIVE AND CREATIVE MARKETING We are consistently sharpening our marketing sword by embracing new platforms and techniques to combine with our robust corporate print and online media in order to showcase your home to the most buyers possible.

RESULTS We deliver what we promise and are backed by the region's unrivaled leader in real estate, John R. Wood Properties, and the world's authority on luxury, Christie's International Real Estate.

TEAM VALUES We hold ourselves to the highest standards in our profession, going above and beyond our REALTOR® Code of Ethics to a higher altruistic standard. We are focused on the outcome that is in the best interet of our clients, not ourselves.

F O S S E C THE PRO

G N I L L E S THIS IS WHAT MOST PEOPLE THINK OF THE REAL ESTATE PROCESS. start

finish

THIS IS REALITY.

start

finish

No two transactions are the same.

Some go off without a hitch, while others seem to never end with one obstacle after another. Our job throughout the entire process is to keep you informed of what's happening but also work diligently to find solutions for you and make the process as stress-free as possible.

Most people think the process of selling a home is easy, but the truth is that if it looks easy then your real estate agent is doing a great job!

S E I N O M I T TES D. W., SOLD WATERFRONT IN FORT MYERS

1/

"Stacey has the look, the presentation, the knowledge... and she delivers results. She staged our house, arranged cleaners, and had it sold with multiple offers in 5 days on market."

- M. F., SOLD SINGLE FAMILY IN FORT MYERS

2/

“Awesome and meticulous in every area.

Thanks, Stacey! Massive increase in showings immediately, and followed through until the end. Was rapidly available even on short notice for any issues. Everything was smooth and professional. Couldn't be happier.”

- L. M., SOLD ACREAGE IN ALVA

3/

Stacey was top notch from beginning to end!

She is honest, professional, dependable, knowledgeable, intelligent and kind. I can recommend her fully and without hesitation!

Thank you Stacey for a remarkable job!!

IT ST AR T S W I T H A C U S T O M M AR KE T AN ALY SI S AN D I T E N D S W I T H Y O U ACHI E V IN G Y O U R G O ALS , O N Y OU R TE RMS.

ING T E K R A M OUR

S E L P EXAM

WHAT WE PRINT

WHAT WE MAIL

WHAT WE PUBLISH

WHAT WE POST

All listings $300K and above with at least two photos in MLS will receive a 5-day promotion on social media through Boost by Homespotter.

Your listing will be seen by thousands of potential buyers with targeted placements on Facebook, Instagram and affiliated websites. In addition, we are running targeted company campaigns every month promoting the sale of your existing listings, getting new listings and driving traffic to your open houses.

TO E S U E W GY O L O N H C TE

R E T T E B U O Y E V R SE

Listing Report for 14909 Mahoe Ct, Fort Myers FL 33908

D O O W .

R TIES R E N P O H R P JO OUR STORY BEGINS IN NAPLES IN 1958 Representing exquisite properties like yours in a unique luxury market like Southwest Florida is an endeavor we perform exceptionally, time and time again. It takes passionate dedication at all levels to our profession, our principles and our distinguished customers.

When you select John R. Wood Christie's International Real Estate, you leverage the influence and insight of the region’s top- performing real estate experts, with enviable marketing resources at our fingertips. Our goal is to make the entire experience effortless and enjoyable for you, from start to finish. In fact, all we ask of you is to bring us your highest expectations—for legendary service, expedient transactions and extraordinary results.

In 1958, our founders, John and Wanda Wood, established our first office in Naples when it was merely a quiet seaside village. Over the decades, John R. Wood Christie's International Real Estate has evolved into a formidable luxury real estate brand with more than 700 best-inclass agents in 21 offices, from Marco Island and Naples to Sanibel and Captiva.

We credit our success and our firm’s remarkable longevity to courageous risktaking—sometimes breaking from conventional wisdom—and the agility to respond quickly to changing buyer expectations. The Wood family's commitment to philanthropy, ethics and legendary service defines us and distinguishes us from our peers to this day.

FOUNDER, JOHN R. WOOD

U O Y O T S T I 'S F E I T E S I R N H C BE R AFFILIATION WITH OF OU

JOHN R. WOOD PROPERTIES IS THE EXCLUSIVE CHRISTIE’S INTERNATIONAL REAL ESTATE AFFILIATE FOR SOUTHWEST FLORIDA Through the Christie’s International Real Estate network, we now offer our clients a number of unique benefits including: Global Reach With a network spanning nearly 50 countries and territories on six continents, Christie’s International Real Estate ensures you receive maximum exposure around the globe.

Sophisticated Marketing Curated for each residential listing, Christie’s International Real Estate’s luxury marketing programs are designed to inspire and engage the right buyer in any corner of the world.

Industry-Leading Technology While there are more than 250 years of rich history behind the Christie’s name, Christie’s International Real Estate is a leader in innovation, delivering enhanced client service and exceptional results.

A World of Luxury Our affiliation with the world-renowned Christie’s auction house seamlessly connects you to the foremost marketplace for high-end art and luxury goods.

Contact me to learn more about the distinct advantages Christie’s International Real Estate offers discerning luxury buyers and sellers.

National and international exposure through Christie’s International Real Estate’s powerful network that spans nearly 50 countries and territories on six continents Enhanced online exposure for luxury properties on Christie’s International Real Estate’s website (ChristiesRealEstate.com) Digital syndication of luxury listings on MansionGlobal.com, WSJ.com, MarketWatch.com, JamesEdition.com, Barrons.com, PropGoLuxury.com, and ft.com (Financial Times) Specially negotiated advertising opportunities in top-tier media including The Wall Street Journal, Financial Times, Country Life, and Robb Report Exposure via Christie’s International Real Estate’s social media and PR campaigns Access to more than 15,000 luxury properties in cities all over the world, and a global network of nearly 9,000 real estate professionals to offer you the highest level of service wherever your real estate needs take you Unique marketing and promotional opportunities with Christie’s venerable art and luxury business including: Point-of-sale marketing in Christie’s salesrooms and offices Marketing opportunities at Christie’s auctions and special events Enhanced access to Christie’s auction, private sale, and appraisal services through a dedicated liaison A proprietary technology pl@tformTM that enhances client service

U O Y O T S T I RE F G N E I D N A E BE R AFFILIATION WITH L

OF OU

WE MARKET YOUR PROPERTY TO THE WORLD. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers.

With 136,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

OF S E G A T S 4

G N I L L E S E HOM 1/ P R E L I S T I N G

schedule an appointment meet with Staging Consultant discuss the best strategy for selling property evaluation complete market analysis establish sales price executed listing agreement

2/ P R E P

FOR MARKET

marketing campaign started professional photography taken signs installed submitted to MLS showing times selected property brochure delivered direct mail campaign launched e-mail campaigns started open house scheduled

3/ A C T I V E

ON MARKET

showings started curb appeal kept up house is kept ready to show showing feedback shared open House held neighborhood door knocked

4/ O F F E R

& CLOSING

offer(s) received offer(s) negotiated offer accepted back-up offer(s) accepted inspections & disclosures completed appraisal completed contingencies removed property closes refer friends to us!

TO O D N A C U O Y S G N 19 THI

R U O Y E S I E A C R I R P G N I S E LL

REVIEW THIS LIST BEOFRE PUTTING YOUR HOUSE ON THE MARKET.

1: MAKE REPAIRS Now is the time to fix all of those nagging things that you just lived with up until now. Inside the house, look for stained ceilings and flooring, missing or deteriorating grout, burned out lightbulbs, dirty air filters and vents, and basically anything that's broken or missing. Outside, look for broken or missing shingles, uneven patio pavers, leaking or clogged gutters, torn screens, areas in need of some pressure washing, and landscaping.

Make a list of everything you see and then decide which things you're going to tackle. A real estate agent can be very helpful in determining what needs to be done and what doesn't so let's review this list together.

2: FINISH PROJECTS Every homeowner has at least a couple of ongoing projects that never seem to get finished. Now is the time to finish painting the guest room, install the ceiling fan you bought last summer, and lay down that fresh mulch.

3: CREATE CURB APPEAL It's important that your home makes a great first impression. When potential buyers drive up to your home, you want them to think, "Wow! I could live here!" To ensure buyers want to see the inside of your home, the outside needs to be wellkept and inviting. It's important to touch up or completely repaint the trim, keep the grass cut, edge along sidewalks and paths, maintain shrubs and garden beds and keep the yard tidy. You never know when curious buyers will drive by.

4: DECLUTTER Resist the urge to roll your eyes at this one. It is imperative that your home looks livable.

Potential buyers may not be able to see past your clutter. Think of it this way— you don't want to move things you no longer want or need! Make decisions now and your house will sell faster and your move will be easier. It's no secret that getting started is the hardest part of decluttering. Take one room, or even part of one room, at a time and dive in.

Recycle or shred paper. Donate books, toys, clothing, and duplicate household items. If you're getting frustrated and you can't deal with one more stack of papers or shoebox of old photos, put them in a plastic tub, label the tub and stack it somewhere out of the way.

5: DECLUTTER SOME MORE! Don't overlook items on display on your shelves, tables, and countertops, and inside buffets and other glass-door or open-shelf cabinets. You probably don't even notice what's there, but too much clutter in everything can distract a buyer. A good rule of thumb is 'Reduce by 50%.' In other words, if you have 10 things on a shelf, put away (or get rid of) five. If there are a dozen mugs on display in the kitchen, lose six. One more thing: If you have a lot of personal items on display, it can make it harder for potential buyers to imagine themselves living there. If you display items of a political nature that could be off-putting to others, consider putting them in storage until you can proudly display them again in your new home.

6: THINK NEUTRALS If you decide to do some interior painting, stick to neutral colors. You've heard it before, but it's the truth. Neutrals don't distract and they allow potential buyers to imagine their things in your home. Popular colors: aesthetic white and agreeable gray.

7: CREATE A WELCOMING ENTRYWAY If your home has a proper entryway, make it inviting with a bench, hooks and a rug. If it doesn't have this feature then start outside the front door with a welcome mat, wreath on the door. Be sure the doorbell and hardware look clean and new.

8: REARRANGE YOUR FURNITURE Your furniture is arranged the way it best suits you and your family. When you're staging your home to sell, you'll need to use your furniture as marketing tools to help create inviting vignettes. Avoid having furniture lined up along the walls. Pull the sofa away from the wall and pull chairs close to create a conversation area. Also, you may need to remove some furniture so it's easy for people to walk around in the rooms. If you've toured model homes and had the feeling you could move right in and live there, that's what you're going for. Overwhelmed by this? Don't worry, we have a professional stager!

9: REMOVE PERSONAL ITEMS If you have a lot of family photos on the wall or several pieces of your child's artwork on the refrigerator door, you should take them down and store them out of sight. This will help buyers see the home as a clean slate they could make their own. It might be sad to take those personal items down but it will help you sell your home in the meantime.

10: UPGRADE LIGHTING If your lamps are outdated, we can temporarily replace them with contemporary ones from our staging inventory. Buyers don't want to feel like they're taking a step back in time with outdated fixtures. This is an easy fix that will help sell your home.

11: FIX WATER ISSUES Is the caulking wearing out around windows, bathrooms and kitchen sink? Address these issues before potential buyers visit the home.

12: WASH THE EXTERIOR If your house has siding, carefully use a pressure washer to clean the exterior. Also, make sure the windows are clean and the gutters are clear before you try to sell your home.

13: GET A HOME INSPECTION Before you sell your home, you might want to hire a home inspector. While buyers usually have the home inspected, you can actually have an inspection prior to putting the home on the market, which will help to avoid any suprises.

14: FIX FENCING A fence adds value to your property. If your wood or chain-link fence needs a little TLC, be sure to take care of any repairs before trying to sell your home.

15: ROOF REPAIRS Few things turn away buyers more quickly than a leaky roof, so address roof repairs before trying to sell your home. If your roof needs serious work, be ready to negotiate a lower price with buyers.

16: FIX CRACKS During my visit please show me any settlement cracks (or areas of settling) on the inside or outside of your home so we can discuss whether they need to be addressed.

17: TOUCH UP ANY SCUFF MARKS Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and then touching up baseboards, walls, and doors to make the house sparkle and look caredfor.

18: CONDUCT A SMELL TEST Foul odors, even slight ones, can be a deal-breaker, and the problem is that you might not even notice them. Consider inviting an unbiased third party in to try to detect any pet smells or lingering odors from your kitchen. If the smells are pervasive, prepare to do some cleaning as many buyers are on to the seller’s “masking techniques” such as candles or plug-ins.

19: PREPARE THE PAPERWORK Obviously the better prepared you are for your home sale, the easier it will go. That being said, don’t forget to have all the paperwork for the house organized and ready to go. Some of the paperwork that you will need includes: homeowners insurance premiums and declaration pages, loan information, any and all warranties, HOA minutes (ideally your portal log-in info so we can obtain for you) and any repair receipts.

R O F Y G E T RA T S G N I L SEL

S S E C C SU IT STARTS WITH A CUSTOM MARKET ANALYSIS AND IT ENDS WITH YOU ACHIEVING YOUR GOALS, ON YOUR TERMS.

OUR 5 STEPS TO GET YOUR

HOME SOLD 1/

IN-DEPTH ANALYSIS

2/

OVERCOME OBJECTIONS UPFRONT

3/

CAPTURE THE ESSENCE

4/ 5/

ENTER THE MARKET PROPERLY TIME IT RIGHT

The next step in the process is the formulation of winning strategy, tailored just for you.

Are you ready to begin?

WE'RE EXCITED TO WORK WITH YOU!

STACEY GLENN Broker Associate, Team Leader John R. Wood, Christie's International Real Estate 15065 McGregor Blvd., Fort Myers FL 33908

239-823-1343 stacey@topagentflorida.com