TOPS Louisville: October 2020

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October 2020 // Priceless




55 +




Norton Children’s Hospital


Win a house ◊ Help a child



A new home in Norton Commons valued at approximately $750,000

2021 BMW X3 from BMW of Louisville plus $10,000 cash

Net proceeds from the raffle go to Norton Children’s Hospital through the Norton Children’s Hospital Foundation. Charitable gaming license #ORG: 0000851.

Welcome Home A Conservation Community 5 Minutes from the Gene Snyder Homes starting in the $300,000s Build your dream home

Mike Jones, 502.777.9805

502.417.2837 © MMXX Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each office is independently owned and operated. An Equal Opportunity Company, Equal Housing Opportunity. 3803 Brownsboro Road, Louisville, Kentucky 40207.

At other cancer centers, the latest treatments might not be available for years. Our breakthrough treatments are available today. Our expertise is our not-so-secret weapon; we are renowned experts in fighting breast cancer in the most innovative ways possible. As a multidisciplinary team, we discover nuances that only experts can notice – subtle differences that can drastically impact outcomes. It helps us determine the exact appropriate care, which often times is less invasive and the most successful. We are compassionate visionaries with the academic skill and tools to discover, teach, treat and beat breast cancer in the most innovative ways. We offer groundbreaking clinical trials and approaches that hospitals around the world wait years to learn about. But you can find it all right here. That’s the Power of U.

THAT’S THE POWER OF U Visit Call 502-562-HOPE (4673) today

Beth Riley, MD Medical Oncology

Features OCTOBER 2020


Jolea Brown MODEL:


Jody Hamilton, Leanna Fritsch, and Vanessa BirchďŹ eld with Omagi Salon OUTFIT:

Black leather dress by Antonio Milani, $299; Blue/black leather boot by Gianni Bini; Animal cuff gold bracelet, $28; Gold bangle, $24; Gold multi-tone bangle, $28; Gold link bracelet by Carol Dauplaise, $28; Gold link necklace by Carol Dauplaise, $48; Pom pom earrings by Kate Spade, $68; all available at Dillards

120 6 TOPS LOUISVILLE | October 2020

27 Survivors +

A Caped Crusader

October is Breast Cancer Awareness Month and National Domestic Violence Awareness Month. September was Ovarian Cancer Awareness Month. TOPS Louisville has chosen to honor a variety of superheroes and survivors in this October issue. We hope their stories inspire increased awareness, preventive measures, and active steps to improve your mental and physical health.

CONTENTS top notes

ard w r o f fashiont spending withou rtune a fo


Shop For Good at Kendra Scott


Bring The Holidays Home


Vogt Awards


Level Up


Moxie Girl



Survivors + A Caped Crusader


fashion: Inspiring Fashion


wow wedding: Lauren & Shane

55+ and Fabulous


Special advertising section


Planning For Retirement

at home


the pro to know: Steve Hartung of Java Construction


design guru: Decorating Den Designs From Start to Finish


Tour of Homes: Norton Commons Home is an Indoor-Outdoor Escape

cuisine New Hours Tue–Fri 11–5 pm Sat 10–4 pm

8 TOPS LOUISVILLE | October 2020

502.895.3711 150 Chenoweth Ln




top 5 dining: Brunch



Women First: Mammograms & Pap Smears


The M. Krista Loyd Resource Center


fitness: Fit & Fabulous



tops cares: WaterStep


Looking for Lilith Theatre Company


Keeping The Conversation Going: I Was Here


The Next Door Market Mobile Grocery

women in business


Special advertising section

Passion for Future



Out & About


Kentucky Oaks & Derby 146 Recap


TOPS LOUISVILLE | October 2020 9

LOOK! upcoming issues For advertising information, call us at 502-780-7825 or email


Home For The Holidays


The Giving Issue

10 TOPS LOUISVILLE | October 2020


Shaping Louisville

2020 has been a challenging year for many, especially for families whose child has special medical needs. Make the holidays special for kids and families in your community. Learn how:

Itzel was diagnosed with a hearing processing disorder at an early age. She needed hearing aids and a personal FM system, something insurance would not fully cover. When Itzel’s mom, Alma, reached out to Kosair Charities for help, the Kosair KidsŽ Financial Assistance Program covered the cost of her equipment. Soon after, Itzel’s school performance improved drastically. You can help more kids like Itzel reach their potential and overcome their obstacles.

Consider making a gift today:

Pictured above: Kosair Kid Itzel and her mom, Alma.

Vol 4 • No. 10 Keith Yarber Publisher

Kathy Thuerbach Editor-in-Chief and Senior Advertising Account Executive


Rocko Jerome

Senior Advertising Account Executive and Fashion Coordinator

Brand Ambassador and Staff Writer

Emily Douglas Senior Advertising Account Executive

Morgan Hancock Senior Advertising Account Executive

Haley Bottorff Account Executive

Jennifer Adams Account Executive

Kelin Rapp

Chad Howard VP, Digital Marketing

Lindsey Ball

Digital Strategist

Malissa Aebersold Lead Graphic Designer

Amanda Harper Graphic Designer

Haley Norris Graphic Designer

Project Manager

CONTRIBUTORS Photography: Danny Alexander, Dick Arnspiger, Jolea Brown, Tim Furlong Jr., Steve Squall Writers: Dawn Anderson, Alison Cardoza, Taylor Riley, Kathie Stamps TOP Marketing Group


The views and comments expressed by the authors are not always that of our editors or publishers. While every effort has been made to ensure th accuracy of the information in this publication, TOP Marketing Group accepts no responsibility or liability for any errors, omissions or resultant consequences, including any loss or damage arising from the reliance on information in this publication. All images contained in TOPS Louisville magazine are subject to the copyright of the artist or photographer as named, but not limited thereto. Reproduction of any part of this magazine without prior written permission is prohibited.

12 TOPS LOUISVILLE | October 2020

Letter from the editor

Welcome to Autumn, TOPS readers!


elcome to Autumn, TOPS readers! Just like that, leaves turn beautiful colors before they make their journeys to the ground, and the air is crisp and cool after a warm summer. Some of you may mourn the end of summer, but I welcome the cooler weather! Fun fashion fills the air (and our magazine!). Sweater weather is the BEST!

Your source for fresh seafood in St. Matthews.

KATHY THUERBACH Editor-in-Chief and Senior Advertising Account Executive

In this issue, we tell the encouraging stories of survivors of cancer and domestic abuse, and one “crusader” for the cause. This month’s fashion models are also brave, strong cancer survivors, and they share their inspirational stories with you, along with beautiful fashion. If you (or a loved one) are “55 and Fabulous!” we have some great information about financial planning and living to make the transition into your retirement years more manageable. Even if you’re not quite there yet, this information is a great way to motivate planning to ensure comfortable living in your Golden Years. We also feature outstanding Louisville Women in Business and their journeys to becoming business owners in these pages. I know you will feel inspired by these words from them. As the holidays approach, and in these times of COVID-19 fear and isolation, political conflicts, and racial tensions, our hope at TOPS Louisville is that we can pull together as a community to make our city a healthy, inclusive, and diverse place in which live and raise our children. Be kind to one another!

Kathy Thuerbach

14 TOPS LOUISVILLE | October 2020

We are here to help you find that special look for all occasions!

Fine quality furniture, accessories and gifts for outside – and inside – your home!

Offering the most unique wedding & party invitations and gifts for every occasion.

A modern mix of group fitness classes all with a feminine flair.

A Louisville institution for 154 years. Our gifts celebrate all occasions and seasons.

Your source for stylish, fun, and affordable women’s accessories including jewelry, handbags, scarves, tops, wraps, and much more.

Your one-stop-shop for quality residential and commercial design, staging and renovating.

Your place for interior design, furniture, accessories and great gifts.

Dogs, and their people, are drooling over the healthiest, most decadent treats in town.


LORI’S FISH MARKET Same owners – Lori and Doug Elder Still located in the center of Saint Matthews in Chenoweth Square at the east end of the center across from Paul’s Fruit market. Still your source for Fresh Seafood in Saint Matthews. If you are already a customer, THANK YOU. If you haven’t tried us yet, come see us, we think you’ll be well pleased. HOURS: Sunday 10–5, Monday–Saturday 9–6 3941 Chenoweth Square • 502-895-4347


notes TOP

Shop for


at kendra scott



rom October 1-31, 2020, accessories retailer Kendra Scott shows support for Breast Cancer Awareness Month and breast cancer research with their “Shop for Good” collection. While some styles support breast cancer causes year-round, Kendra Scott introduces two brand-new Rose Quartz styles this month. Rose Quartz is known as the healing stone, a perfect choice for gift-giving. Kendra Scott will contribute 20% of the proceeds from each “Shop for Good” collection purchase to the Breast Cancer Research Foundation, funding their third research grant - The Kendra Scott Award in Honor of Holley Rothell Kitchen. Purchase of the Breast Cancer Butterfly Charm and Breast Cancer Butterfly Wing Charm results in a 50% contribution of proceeds. Every year on October 13, Kendra Scott celebrates Holley’s life with “Holley Day.” A dear friend of company founder Kendra Scott, Holley passed away from metastatic breast cancer in January 2016. Together with Family and Fashion, Philanthropy is a cornerstone of the company philosophy and “the truest form of success.” Kendra Scott honors Holley’s legacy with their support of breast cancer research and education. Holley Day is “an

all-day, nationwide in-store give back program during which 20% of all purchases go back to Inheritance of Hope. Proceeds from this initiative fund critical research, supporting families of those affected by cancer, and encouraging those undergoing treatment,” including family trips to Walt Disney World®! During the last several months, Kendra Scott has hosted virtual and hybrid events to benefit COVID-19 and breast cancer charities. Kendra Gives Back campaigns online and in-store allow customers to shop during a 48-hour window, with 20% of proceeds of any purchase “devoted directly to the benefitting cause.” Online campaigns have allowed local store locations to expand their networking and supplement their profitability during these challenging times. 


Show your support and find the fashion at Kendra Scott - Oxmoor Center, 7900 Shelbyville Road, or online at TOPS LOUISVILLE | October 2020 17

top notes Photo by Millennium Events

bring the




his year, finding new ways to do traditional things, including holiday celebrations, is on everyone’s agenda. When life is anything but calm, you can still find peace and joy this holiday season with the Festival of Trees & Lights, benefiting the patients at Norton Children’s Hospital. Start a new family tradition or continue an old one with the 31st annual event, presented by Republic Bank. Nov. 13 to 15, get your hot cocoa, snuggle up on the couch and join this year’s online event from the comfort of your home. You’ll be able to shop for beautifully decorated and themed trees in sizes ranging from tabletop to 9 feet tall, as well as wreaths, greenery, swags, mailbox décor and more. The items are all created by talented local designers who also will virtually share some of their behind-the-scenes design tips. Get fresh decorating ideas for making spirits bright and creating a beautifully designed home for the holidays. Some trees also come with gift packages to help you get all of your holiday shopping completed. Each year, the Festival of Trees & Lights marks one of Louisville’s first appearances of Santa, and this year it can happen with a virtual Santa experience to kick off the holiday season for your little ones. The virtual experience also will have at-home holiday craft options for kids, as well as online opportunities for your family to learn about the holiday traditions of various faiths. New this year: You can check everyone off your shipping list and bid on premium and unique gifts that

18 TOPS LOUISVILLE | October 2020

are part of the Snow Ball online silent auction from Nov. 13 to 21. This event not only gets you in the holiday spirit, but it also benefits a great cause. The Festival of Trees & Lights supports Norton Children’s Hospital through the Norton Children’s Hospital Foundation. This year, the event honors the health care heroes who have continued to provide compassionate care to the children in our region despite the

challenges of the COVID-19 pandemic. When you purchase an item, it will help the more than 185,000 children who need Norton Children’s each year by allowing caregivers to provide needed care to children — no matter their illness or injury. This support includes funding for programs, equipment and facilities, research, advocacy and education. Kentucky’s only full-service, free-standing pediatric hospital and its sister facilities rely on your support now, more than ever. We’ve all spent more time in our homes than average this year, so let the Festival of Trees & Lights help give your home a fresh new holiday-ready look. After all, there is no place like home for the holidays. Make sure to follow the Festival of Trees & Lights 2020 Facebook event page for continued event updates. Visit or call (502) 629-8060 for details or to make a donation. 



he Vogt Invention and Innovation Fund was established by Henry Vogt Heuser, Sr. in 1999 as a permanently endowed fund of the Community Foundation of Louisville (CFL). This fund helps entrepreneurial engineers, innovators and others with start-up ideas by way of grants so they can get their products and projects into the community and into the world.

BrainSTEM Ricky Mason

Kare Mobile Kwane Watson

Over the last 20 years, 84 companies have been awarded seed funding through the Vogt Invention and Innovation Awards. Six companies won Vogt Awards this year for their innovative, technology-enabled products, along with $25,000, mentorship and strategic networking. “The Vogt Awards is the longest standing program of its kind in Louisville, a unique and perpetual jewel in our entrepreneurial ecosystem,” said Mary Grissom, senior program officer at the CFL. “Many hands, heads and hearts come together each year to make it possible.” Grissom says the annual Vogt Awards Demo Day is a highlight of Louisville’s entrepreneurial community calendar. Demo Day 2020 will be a virtual event this time, on Oct. 15.

Level Up

Moxie Girl

Hannah Estes & Natalia Bishop

Lydia Henshaw & Heather Moster



The Vogt grants have leveraged over $150 million in follow-up investments and hundreds of millions in revenue “for those companies growing right here in our community,” Grissom said, citing the success of Vogt Award winners within the business community and the diversity of the entrepreneurs. “Since 2010, 40% of Vogt Award winners have had at least one person of color or a female founder,” she said, noting that typically less than 10% of venture-backed companies have a female founder and less than 3% of all venture capital is going to female-led companies. “Only 1% of venture-backed companies have an African American founder,” she said. Thanks to the Vogt Awards, Louisville is changing those percentages. “We know talent is distributed equally but opportunity is not,” Grissom said. “CFL is proud to use our assets to increase opportunity and equity every chance we get.” 

Julia Regan & Brad Allen (not pictured)

Matt Langan

TOPS LOUISVILLE | October 2020 19

top notes

l e v L eU p

Level Up is taking a holistic approach to learning that addresses the mindset, scarcity and accessibility barriers to learning. We are combining that with a curated approach to content that is specific to modern women and adding personalization to every step of their experience.


– H A N N A H ES T E S


here is an undeniable need for self-improvement and community.” This was the realization that started Level Up in 2016, a modern education company offering classes taught by local experts in Louisville and elsewhere, in person or online, and the Level Up app that delivers burst-style learning in 10 minutes or less. Natalia Bishop, founder and CEO of Level Up, is originally from Colombia. “I’ve had the pleasure over the last 15 years of falling deeply in love with the culture, food and, most importantly, the people of Louisville, Kentucky,” she said. Natalia has a background in business management and marketing, and “a passion for loving and investing in people and community. I want to be able to show my children that happiness lives within each of us and it is available at all times if you are mindful, kind and generous with yourself and others.” Hannah Estes, co-founder and director of marketing for Level Up, has a degree in business administration from UofL and performs with her 6-piece band, Bourbon Straights. “Level Up is taking a holistic approach to learning that addresses the mindset, scarcity and accessibility barriers to learning,” she said. “We are combining that with a curated approach to content that is specific to modern women and adding personalization to every step of their experience.” The co-founders of Level Up were excited to win a 2020 Vogt Invention and Innovation Award. “The grant from the Community Foundation of Louisville has given us the ability to grow our team and improve our software, but the most valuable part of this award is the program itself and the mentorship,” Natalia said. Hannah added that going through a cohort like this with a community of founders in similar stages “has been absolutely invaluable. We are able to talk through obstacles, help and cheer each other on, and create a stronger entrepreneurial community locally, together.” 

20 TOPS LOUISVILLE | October 2020

Natalia Bishop

Hannah Estes

We are advancing the accessibility and delivery of mental and behavioral health solutions through our digital product. – DR . L Y D I A H E NSHA W

Girl M xie



oxie Girl is a powerful piece of technology for teenage girls to overcome the mental health challenges facing them, backed with human support by certified peer mentors. “We are advancing the accessibility and delivery of mental and behavioral health solutions through our digital product,” said Dr. Lydia Henshaw, founder and CEO. Before forming Moxie Girl in 2019, Lydia was head of product for a division of Procter & Gamble. “Moxie Girl is the only digital solution designed by girls for girls to meet the specific needs of teen girls at scale.” “We destigmatize mental health using vibrant technology that’s culturally relevant,” said Heather Moster, co-founder of Moxie Girl, and a national board-certified health and wellness coach. “We power the tech with human support using certified peer mentors. We increase access to care for the 30% of the population who is underserved for mental health.” Through the Moxie Girls app, teen girls can set mental health goals for themselves, track those goals and get the mentoring support they need. They are improving their coping

abilities, gaining access to positive resources and building their confidence. Moxie Girls’ certified peer mentors are college women who are a just a few years ahead of the experiences faced by teen girls today: social, mental and behavioral pressures. Moxie Girls’ mentors are screened and then trained through a 50hour state-certified training program. “Winning the Vogt Invention and Innovation Award has given us access to incredible

mentors,” Lydia said. “The Vogt team, including our fellow entrepreneurs in the cohort and the Community Foundation of Louisville, is uncommonly generous with both their time and networks.” Heather added, “We are putting the cash award to work to support our technology improvements that will make integrating with care teams easy for our customers, yet remain vibrant and engaging for the teen girl user.” 

TOPS LOUISVILLE | October 2020 21


Submitted by Katie Rankin

Submitted by Que Workman

OUT + ABOUT presented by

#NationalDaughtersDay submitted by the Atomic Blonde

22 TOPS LOUISVILLE | October 2020

Submitted by Jessica Hawa (Photographer Jon S. Winters)

Submitted by Corissa Langheinrich

Bedstu Sold at Tunies Judgement Boot Available in Two Colors

502.618.3868 | 1201 Herr Lane, Suite 150 Follow us: ! ShopTunies

Submitted by Renee Beard

Submitted by Natalie Stumler

TOPS LOUISVILLE | October 2020 23

Krystal Jarrell Premiere Cleaning (502) 454-6243

LOUISVILLEPREMIERECLEANERS.COM In these days especially, the importance of cleanliness can’t be emphasized enough. Luckily, Krystal Jarrell and her team at Premiere Cleaning are expertly qualified to properly clean your home, office, restaurant, school, store or manufacturing company. With 34 years in business, Premiere is a non-franchise, locally owned company. They are trusted in this region by companies like the YMCA, JCPS, Merkley Kendrick Jewelers, Starbucks, and Walgreens. Premiere has received special ISSA certification for the Coronavirus. “Not only can we respond to the virus, but we can also help prevent it,” says Krystal. Krystal brings a personal touch to her work. Her motto is, Your time is valuable, Our time is available. “I listen to my clients and truly get to know what they are seeking, whether I meet with them in their home or over the phone,” says Krystal. “I provide a sophisticated yet affordable approach, creating the perfect cleaning plan based on their wants and needs.” In addition to residential and commercial cleaning, Premiere offers carpet cleaning, window washing, and air duct cleaning. Krystal enjoys spending time with her husband Nathan and three sons Connor, Griffin, and Graham. Her driving passion is to raise money and awareness for the Joshua Frase Foundation. Graham suffers from X-Linked Centronuclear Myotubular Myopathy. Although a cure has been developed, it’s yet to be released by the FDA. Enjoy the benefits of calling one company to schedule numerous services, call 502-454-MAID(6243) or visit

Life+ +Style


Survivors + A Caped Crusader


fashion: Inspiring Fashion


wow wedding: Lauren & Shane

TOPS LOUISVILLE | October 2020 25



First FirstSaturday Saturday SaturdayReal Real RealEstate Estate Estate First First Saturday Real Estate S ST TA AR RT T Y YO OU UR R J O J OU UR RN NE EY Y H HO OMME E WWI TI TH H U US S. . S ST TA AR RT T Y YO OU UR R J O J OU UR RN NE EY Y H HO OMME E WWI TI TH H U US S. .


11603 11603 Shelbyville Shelbyville Rd. Rd. #4, #4, Louisville, Louisville, KY KY 40243 40243 11603 11603 Shelbyville Shelbyville Rd. Rd. #4, #4, Louisville, Louisville, KY KY 40243 40243 O.O. 502.373.0997 502.373.0997 O.O. 502.373.0997 502.373.0997

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OCTOBER IS BREAST CANCER AWARENESS MONTH AND NATIONAL DOMESTIC VIOLENCE AWARENESS MONTH. SEPTEMBER WAS OVARIAN CANCER AWARENESS MONTH. TOPS Louisville has chosen to honor a variety of superheroes and survivors in this October issue. We hope their stories inspire increased awareness, preventive measures, and active steps to improve your mental and physical health. BY DAWN ANDERSON • PHOTOS BY DICK ARNSPIGER

TOPS LOUISVILLE | October 2020 27




n 2014, Stephanie Virgin was a 29-yearold successful real estate agent looking forward to starting a family with her husband, Greg. In the months before her diagnosis, she experienced symptoms she attributed to stopping birth control. There was no acute or sudden onset of the symptoms typical to most women - bloating, cramping, abdominal pain, urinary frequency, fatigue, and a full feeling after eating only small amounts. Her symptoms grew incrementally worse each day. In September 2014, Stephanie’s husband found her on the floor and convinced her to go to the doctor. The doctor found a large There is no test for mass in her abdomen and ordered an emerovarian cancer. partial nephrectomy for gency ultrasound and Until there’s a test, the treatment of Stage CT scan. Her doctor said 1 renal cell carcinoma. awareness is best. it was indicative of ovarOngoing chemotherapy ian cancer." “Your mind medication is essential goes blank,” says Stephanie, “I had a notebook and pen in hand ready to take notes. because ovarian cancer has such a high recurrence rate. Stephanie is now on a new biI froze, and my husband had to take over.” A gynecological oncologist referred Steph- ologic and will remain on some type of treatanie a few days later for a complete radical ment for ovarian cancer for the rest of her hysterectomy, an appendectomy, and can- life. Following genetic testing and an indication of a higher propensity of breast cancer, cerous tissue stripped from her ureter and bladder. Due to some complications, Steph- she elected to have a bilateral prophylactic mastectomy and reconstruction. anie spent 12 days in the hospital. Over the next three months, there would be at least a dozen more procedures. Stephanie started chemotherapy and had another surgery in December 2014. In January 2015, she began more aggressive IV/IP (intravenous/intraperitoneal) chemotherapy, which lasted through April. Stephanie’s primary diagnosis is Low-Grade Ovarian Cancer, but while in treatment, doctors detected Stephanie also had early-stage kidney cancer. Because kidney cancer is slow-growing, doctors chose to treat the ovarian cancer first. In December 2015, Stephanie had a

28 TOPS LOUISVILLE | October 2020

Stephanie and Greg have two boys, Noah (7) and Benjamin (3), adopted through Kentucky’s foster care program. Cancer has a way of giving perspective on the essential things in life. After Stephanie’s treatment, her husband Greg left his job to start First Saturday Real Estate, a real estate brokerage based in Louisville. This allows them to work together as they understand how precious their time together is. September was Ovarian Cancer Awareness Month. Stephanie is a fierce advocate for the importance of early detection and reminds

us that the symptoms can be very subtle. “Pay attention to symptoms that are new and different for you.” A helpful acronym is B.E.A.T.: B for persistent bloating, E for eating less but feeling full, A for abdominal pain, T for trouble with your bladder - urinary frequency/ urgency. “A pap smear can’t detect it. An ultrasound may not catch it. There is no test for ovarian cancer. Until there’s a test, awareness is best.” Fertility treatments can increase the risk of ovarian cancer, which commonly starts in the fallopian tubes. Women getting their tubes tied might consider having them removed instead. Ovarian cancer is the deadliest gynecological cancer and the second most fatal women’s cancer. Stephanie walked in the Kentucky Oaks Day Survivors Parade in 2015. She participates in ovarian cancer awareness events and helps educate third-year medical students on their OB/GYN rotations. Stephanie insists women “know their bodies, ask for an ultrasound, and advocate for themselves” because she knows all too well how early detection can be the difference between life and death.



n her professional role as Personnel Cabinet Secretary for the Commonwealth of Kentucky, Gerina Whethers sees her life as coming full-circle. She provides policy management, support, training, and other pertinent services to all departments and offices across state government, including developing new programs and services for state employees. “Acting as a public servant for the state is a calling,” Gerina says, “We don’t choose it. It chooses us.” Twenty years after her breast cancer diagnosis, Gerina is passionate about cancer awareness, particularly related to family history and the disproportionate effects on women of color. Her caring family and beautiful daughter motivated her to fight against the disease, “She is truly the light of my life and the reason why I fight every day.” When she was still a small child, Gerina Whethers’ family moved to Louisville from Hempstead, Long Island. Gerina was in her early twenties when her mother was diagnosed with breast cancer. Despite five years of treatment and experimental surgeries, Gerina’s mother passed away at only 46. Another five years passed, and Gerina lost an aunt to breast cancer as well. Her aunt was only in her early fifties. Gerina started her career in banking and recruitment services at Bellarmine University. A lifelong interest in social change and politics led Gerina to pursue a Bachelor of Arts in Political Science at the University of Louisville and Juris Doctor from Brandeis School of Law. At the age of 31, Gerina was a single mother finishing her third year of law school and wrapping up chemo treatments. Because of her family history, Gerina knew too well the importance of staying on top of her health. She thought she felt something in her left breast. Tests confirmed cancer in her right breast. Gerina elected to undergo a bilateral mastectomy and reconstruction.

Gerina Whethers has served on the board at Susan G. Komen® and Gilda’s Club. “During my chemo treatments, I witnessed so many women hurting. I knew then as I regained my strength, and my hair grew back, I needed to take the next step in healing. I also realized the importance of bringing about positive change to others going through this disease.” She encourages everyone to be educated about their health. “Ignorance is not bliss. Stop being afraid of the unknown.” She also urges people to enjoy life and give back. “Organizations are here for a reason. Choose those grounded in research.”

During my chemo treatments, I witnessed so many women hurting. I knew then as I regained my strength, and my hair grew back, I needed to take the next step in healing. I also realized the importance of bringing about positive change to others going through this disease.

Gerina had planned a big celebration for twenty years cancer-free. Those plans had to change. But having been immunocompromised herself and with a 23-year-old daughter now recovering from COVID-19, Gerina has a perspective on the vulnerability

of at-risk groups. “The true superheroes are the first responders.” Gerina and her family are big Marvel fans. “I had my own Marvel superhero health team. I want to thank publicly the people who saved my life. The second half of my life may just be the best half.”

Gerina was a runner, as were her cancer doctors, “giving me another perspective on how to fight physically.”

TOPS LOUISVILLE | October 2020 29




atching WHAS-11 weekday morning Wake Up anchor Kristin Pierce today, you would never guess what she went through as she finished college and launched her broadcast news career. Kristin is beautiful, intelligent, fun-loving, and a domestic abuse survivor. With all her talent, confidence, and success, Kristin is living proof that domestic violence can happen to anyone; and it is possible to find a way out.

to notice the differences.” As warmer weather approached, she could not hide the bruises. Then Kristin’s mother witnessed him grabbing her. “My mom was instrumental in helping me leave and stay gone.” Armed with photos of the bruises and text message receipts, Kristin filed a restraining order after her abuser called her more than thirty times in one day. He finally took it seriously when he had to appear in court for violating the restraining order.

An avid reader who now runs A Novel Idea online book club, Kristin originally wanted to be a teacher or book editor. She started as a print journalism major at Bowling Green State University, where she became an Alpha Kappa Alpha sorority member. A professor who was also a Toledo news anchor invited her to the studio one day. By the next Monday, Kristin had switched her major to broadcast journalism.

Kristin was embarrassed because she considered herself a strong young woman. “Counseling was crucial in rebuilding my confidence, self-esteem, and strength.” She also discovered that her older sister was a domestic violence survivor. “No one is alone in this, even in an isolating situation.” Her message now is that we probably all know someone who is affected. “There is a shame associated with domestic violence. But the issue is not going away, and silence is not helping. Say it out loud. Hear it from yourself.”

During her senior year of college, Kristin and a friend began dating. A few months into the relationship, they got into an argument, and he pushed her into a wall. “I didn’t understand there are levels of abuse. A push is abuse.” Her boyfriend became more controlling and manipulative, the relationship a vicious cycle of fighting and making up. Kristin is an open book about the details of the abuse she suffered. For example, one day, her boyfriend came home from work angry and pulled her by her feet off the bed. He pinned her down, spit in her face, slapped her, and called her names. As the violence escalated through the two-year relationship, he threatened to kill her and twice attempted rape. Kristin never thought she would be a victim. In the beginning, the abuse was “not what I saw on TV.” But as the trauma worsened, Kristin became distant from family and friends. “I didn’t share as much about my life. I didn’t want them

30 TOPS LOUISVILLE | October 2020

Kristin’s career took her from her native Detroit to New Orleans and then Louisville. She is a member of the National Association of Black Journalists, has uncovered major news stories, and works to build unity. Called “Neighborhood Heroes” in New Orleans and now “What’s Right” here in Louisville, Kristin’s community segments highlight “ordinary people doing extraordinary things.” As a member of The Center for Women and Families communications committee and the Dare to Care Food Bank Hunger Walk planning committee, Kristin is passionate about giving back. “I know what it feels like to be unhappy. My goal is to be happy. The pandemic is exposing what’s important. The small things we take for granted are really the biggest things.”

There is a shame associated with domestic violence. But the issue is not going away, and silence is not helping. Say it out loud. Hear it from yourself.

TOPS LOUISVILLE | October 2020 31




y day, Wade Greegor is a mild-mannered exterminator, although he prefers to call his day job “mercenary for hire.” But for the Susan G. Komen Race for the Cure® and More Than Pink Walk®, Wade transforms into The Pink Crusader! If real men wear pink, Wade is the man – from head-to-toe. Wade became involved in the cause of breast cancer after a friend was diagnosed in 2005. In 2007, he started one-on-one fundraising through Susan G. Komen® and the American Cancer Society® Making Strides Against Breast Cancer® Walk. Wade “started dressing silly in pink” in 2009. By 2013, The Pink Crusader settled on the current costume, including a pink wig and cape. There are now three full sets of that same costume to see him through his mission. Wade is originally from central Ohio, lives in Louisville, and bases much of his breast cancer crusading in Kentucky. He also appears at events in Ohio, Indiana, and Tennessee. He is easily spotted in the crowd, meets new survivors, and makes fast friends. “I serve as support in their journey as breast cancer survivors.” The Pink Crusader’s superpowers are “encouragement, motivation, support, and compassion,” says Wade. “All survivors need a

friend. I’m there to be a friend.” One of those friends explained to Wade her reasons for attending annual breast cancer awareness events. “I come to celebrate myself as a survivor for another year. And to find you, get a hug, and take a picture with you.” This year is different, with so many events held virtually. But Wade planned a small, socially-distanced gathering this month with a limited number of friends organized through Facebook. “Masks and sanitizer are the order of the day. I have to keep it simple to control the safety of the venue.” Wade Greegor also participates in the annual Festival of Trees and Lights at Slugger Field. He contributes baked goods, decorated trees, and wreaths. Sale proceeds benefit Norton Children’s Hospital. Wade encourages others to support breast cancer causes through virtual walks during the pandemic. When regular walks and races resume, he encourages registering for the Susan G. Komen® events in Louisville and Lexington and the American Cancer Society® Making Strides Against Breast Cancer® Walk in Louisville. You can also donate or sign up as a volunteer on race days. The Pink Crusader will be there, as always. “I never planned on this much attention to the character. But if it raises awareness for the cause, so be it.” 

All survivors need a friend. I’m there to be a friend.

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Married 30 years to Paul. Sons: Paul, David and Mark Two beloved German Shepherds, Tiberius and Barolo

and Survivors 36 TOPS LOUISVILLE | October 2020

“Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It is is is yours.” Ayn Rand. HAIR: Jody Hamilton & Leanna Fritsch MAKEUP: Vanessa Birchfield

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I was diagnosed with Stage I breast cancer on Dec. 30, 2009. Three weeks later, I was told that I also had a lump in my other breast which was later determined as benign. After my surgery on Feb.4, 2010 and 12 weeks of chemotherapy (no radiation was needed), it was a long road to recovery. This year, I celebrated 10 years of being cancer free! Going through this period was the scariest and most difficult time of my life up to that point. When I received the doctor’s call, I thought my life was over, and proceeded to prepare for my transition. But I prayed and God sent me angels who inspired me to fight. These angels were women who had gone through this before and gave me hope. In addition, I had the genuine support of family, church members, friends, and Sorority Sisters who jumped in the battle with me and the next thing I know I was motivated and had a renewed strength to live!

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At the time of my battle with cancer, I had a daughter in middle school, a son in high school, and an older daughter away in college. They are now all college educated adults (Jamila, Miles, and Imani) and I am very proud of each of them. They are truly gifts from my heavenly father and they mean the world to me. I am inspired by God, because I know that it is by his Grace that I am here today. I know he allows circumstances to come in our lives to get our attention. No longer do I ask, why me? I just continue to trust HIM because I am grateful and blessed to be HIS child and I will always lean on HIM no matter what comes my way. I know that nothing is too big for HIM.

| Available at Dillards HAIR: Jody Hamilton & Leanna Fritsch MAKEUP: Vanessa Birchfield

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Married to Todd for 17 years. We have 3 children, Tristan (15), AnnaGrace (13), and Stockton (10). We live in Pewee Valley. My diagnosis is Stage IV adenocarcinoma lung cancer with EGFR Exon Deletion 19. The lung cancer is genetically driven and we were shocked by the diagnosis since I have never smoked. Research is finding that my cancer is caused by radon exposure. What inspires me to fight are my husband, three children, my entire family and the warriors that have come before me and are fighting along with me. Cancer has given me the gift of perspective. I only have one life and I am going to live my best life each day.

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Christian, cancer survivor 12 years of breast, lymph nodes, spot on chest and lung cavity. A daughter, mother, significant other, sister, grandmother, friend. “!2 years ago a medical diagnosis took place in my body which changed some things inside and out that made my journey with God stronger and my faith. What I thought that would break me, made me P U S H harder, Pray Until Something Happens!” HAIR & MAKEUP: Mikhail Schulz of JMichaels SalonSpa

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TOPS LOUISVILLE | October 2020 39


PALAZZO For Congress 2020

CONGRESS KENTUCKY DISTRICT 3 What do you wish more people understood- about the challenges we face, as well as about our future? We are heading towards socialism if we do not change. Socialism, which appears to be good in theory, has never been successful in practice. Just look at Cuba or Venezuela. Socialism uses the youngest and naive to further their cause and deceive many. Capitalism empowers and allows for a more innovative, growth-oriented, successful, Freedom oriented society based on competition, self-esteem, and self-respect. Capitalism is also very philanthropic. I have partnered with the Cuban American group in Louisville. We're about 20 to 25 thousand strong, dedicated to helping bring awareness to our community that socialism and communism is not a way to live. Do you want your government to tell you whether you can live or die? Eat meat or not? Do you want your government forbidding you to travel outside your city? Forbid you from practicing your religion or spiritual beliefs? Socialism is only beneficial to the tyrants who take charge, and everyone else is expendable! I wish people could open their eyes and see that civil unrest, race wars, class wars, eliminating statues that remind us of our history, and turning the population against the police are all straight out of the "How to turn a society into a socialistic Marxist society" plan. Black Lives Matter founders are on video claiming they are "Trained Marxists"!

What is your long term plan for our community, once elected? My reason for seeking office is to stand up and protect our constitutional rights and freedoms. I have seen our liberties stripped away little by little over the past years, and it has accelerated

during COVID-19. It is apparent that a group of politicians would like to see America be subject to a One World Government. This is in no way what our forefathers planned or wanted for the United States of America. I agree with our president that we are a Sovereign Nation, a unique melting pot of people from all over the world who have come to America for the opportunity to create a better life for themselves and their families. Americans and Immigrants alike embrace the beautiful freedom and opportunity that capitalism affords us. I love, respect, and want to protect our way of life in America so that I can know that I did everything in my power to leave this country to our children and grandchildren better than I found it!

What do you see for the future of Louisville? I want to bring Law and Order, unity, and cohesiveness back to Louisville. We have always been a big city with a small town feel! We are a community of hospitality and friendliness. Not so much anymore. I want the riots and protests to end. I want to bring people together to lift each other up. One initiative I will enact is my office will reach out to neighborhoods and communities that have had struggles and partner with the existing leadership to network the business community, the religious communities, and government together to achieve innovative solutions so those areas can thrive once again. This is my dream for Louisville, that all communities will thrive, that our crime will diminish, that our Law Enforcement are honored and part of our community again, that we will once again be a city where African Americans and Caucasians alike feel safe to travel around town, where we help one another to succeed. I believe the citizens of Louisville, Kentucky, have what it takes to make this happen!!!






wo University of Louisville orthopedic surgery residents recently tied the knot before the bride moved away for a year for work. Lauren Fader and Shane Kibbe moved to Louisville at separate times for residency and fell in love with each other and the city. “It’s where we met and hope to build our future and family together,” Lauren says. The couple got married on June 27 at a beautiful ceremony at the Peterson-Dumesnil House. They chose the venue for its natural beauty, character and greenery surrounding the house. “We wanted a place where we could have our ceremony and reception outside and a place that didn’t feel too formal or stuffy.” Lauren and Shane used natural colors with greenery leading up to the porch, and soft string lights and candles to set the romantic mood.

42 TOPS LOUISVILLE | October 2020

We wanted a place where we could have our ceremony and reception outside and a place that didn’t feel too formal or stuffy

TOPS LOUISVILLE | October 2020 43



he couple spent the wedding day getting ready upstairs at the Peterson-Dumesnil house before the ceremony with their families. The bride’s sister, Erin, designed Lauren’s jewelry for the big day, including her engagement ring and wedding bands. “It was so special to be able to wear those beautiful pieces made by her,” Lauren says. During dinner, a thunderstorm blew through, and while it could be stressful, the thunder and lightning added a personal touch to the night, and it didn’t last long, according to Lauren.

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Be in the moment because the day goes by so fast.


t the reception, Shane’s niece and Lauren’s 2-year-old nephew danced for two hours straight. “They stole the show,” says Lauren. Although COVID-19 could’ve put a damper on the night, Lauren says the couple wouldn’t change a thing about their wedding. The couple had to postpone their date and significantly downsized the guestlist, but the small, intimate wedding was “perfect” for them,” she says. “We wish we could live the day all over again.” Lauren’s advice for future brides is to remember that it is all about the couple involved. “Have fun and don’t stress about small things that no one is even going to notice or think about,” she says. “Be in the moment because the day goes by so fast.”

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he future for the couple will be spent living apart, as Lauren is moving to Virginia for a year for work, so they will surely reminisce about their wedding day spent together. “Having this celebration with our closest family and friends before having to move was so special,” she says. “We are so grateful to our guests who came, especially those coming from very far away. We will cherish this day forever.” 

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FLOWERS: Rose and Honey Floral

VIDEOGRAPHER: Happy Camper Films

RENTALS AND/OR DÉCOR: La Tavola, Bryant’s Rent-All

CEREMONY VENUE: Peterson-Dumesnil House

BRIDAL GOWN: Couture Closet

RECEPTION VENUE: Peterson-Dumesnil House


CATERING: Clementine Catering


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WEDDING PLANNER: Shelly Fortune Events


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502-236-2079 | 4965 U.S. 42, Suite 1000, Louisville, KY 40222 812-542-1018 | 3707 Charlestown Road, Suite C-2, New Albany, IN 47150 *Barron’s awarded the 2019 #4 and 2018 #3 Top RIA Firms rankings to Mariner Wealth Advisors based on data compiled for Mariner Wealth Advisors and the 2017 #2 and 2016 #1 rankings to Mariner Holdings based upon data compiled for Mariner Holdings’ registered investment adviser subsidiaries. The number of firms included in the rankings were: 20 (2016), 30 (2017), 40 (2018) and 50 (2019). Barron’s publishes rankings based upon a number of criteria and the firms’ filings with the SEC were used to cross-check the data provided. The listing includes numbers of clients, employees, advisors, offices and state locations. The award is not indicative of future performance and there is no guarantee of future investment success. For additional information visit Some services listed in this piece are provided by affiliates of MWA and are subject to additional fees. Additional fees may also apply for tax planning and preparation services. Mariner Wealth Advisors (“MWA”) is an SEC registered investment adviser with its principal place of business in the State of Kansas. Registration of an investment adviser does not imply a certain level of skill or training.For additional information about MWA, including fees and services, please contact MWA or refer to the Investment Adviser Public Disclosure website ( read the disclosure statement carefully before you invest or send money.

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en years ago, Patti Naiser was in the thick of navigating all the complexities of her father’s Alzheimer’s diagnosis. How much longer could he stay at home? Who would care for him? Where should she place him when in-home care is no longer possible or sufficient for his needs? Why isn’t there someone to help people figure all this out? That was the inspiration for Senior Home Transitions. Patti Naiser is its Founder and Senior Living Placement Advisor. In addition to senior living, skilled nursing, and memory care placement, Senior Home Transitions offers counseling and assists with in-home care decisions, options, and workarounds. The Senior Home Transitions staff can also help pre-transition to determine the level of care needed. Many healthcare providers refer patients’ families to Senior Home Transitions. When it is time for a loved one to transition to assisted living, memory care, or skilled nursing, what are the most important considerations? Patti advises asking questions about staff turnover. Does the facility employ a solid core group of nurses? How long have the Executive Director and Director of Nursing worked there? Do they know the regulations? Observe the residents. What are their backgrounds? Will your loved one be a good fit with them? Patti is a Certified Dementia Care Practitioner who works with almost every community within a 50-mile radius to improve services. She does not shy away from being vocal with them about regulations and any needed or suggested improvements. “We personally visit every facility, take detailed notes, and enter the information into our content management system. This allows us not only to give an accounting of amenities, services, and logistic information; we get a feel for the personality of the facility, its staff as well as the residents. This helps us to better match you with an atmosphere that will be more to your taste.” Senior Home Transitions can even assist families with negotiating rates and incorporating VA benefits. They never take money from families and never turn anyone down. The facilities to which patients’ are referred pay their fees. Senior Home Transitions will still refer to appropriate facilities not under contract, if in the clients’ best interest. They are the only free senior living referral service in Kentucky.


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54 TOPS LOUISVILLE | October 2020


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Misty Vantrease spent nine years as a public defender, including capital murder defense. In 2010 and 2011, she started a family and moved her parents to live closer to her family. Around this time, a colleague practicing elder law made Misty an offer. She realized she wanted to help other people facing difficult decisions as they age or those with aging parents. Assisting those not treated fairly or not properly informed is especially gratifying for Misty. “Since COVID-19, we are more acutely aware of our own mortality,” says Misty. “It is important to get our basic legal documents in order.” According to Misty, adults of any age should be concerned with these four: 1. Durable Power of Attorney - “Most people don’t realize that, even if you have a spouse, you must name a power of attorney to access individual accounts. That person may or may not be your spouse. It is also important to designate alternates.” 2. Healthcare Surrogate - This is the person authorized to make healthcare decisions should you become incapacitated, even temporarily. 3. Living Will - A living will provides directives regarding life support, artificially provided nutrition/hydration, and organ or body donation.

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he importance of having an elder law attorney is to facilitate communication and navigate issues related to long-term care planning and end-of-life decision-making. Kentucky ElderLaw, PLLC helps with asset protection and to prepare for periods of incapacity. Compassionate attorneys, such as Misty Vantrease, can get you or your loved one the care you need when you need it. They are skilled in dealing with the bureaucracy and red tape often associated with Medicaid, Medicare, and the Veterans’ Administration.

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4. Last Will and Testament - The Last Will and Testament expresses your wishes regarding how your assets should be distributed upon your death. Adults closer to retirement need to think about establishing trusts: a) “to preserve or shelter assets for long-term care, and b) to avoid probate. Kentucky ElderLaw’s six attorneys serve clients all over Kentucky and Southern Indiana, with offices located in Louisville and Bowling Green, Kentucky.


Planning for tomorrow doesn’t mean the distant future. It means, well, tomorrow. Sixty seconds from now is just as important as sixty years from now, and we’ll help you make the most of all of it. With a personalized financial plan to help you do what you love, your whole life through, planning looks less like planning and more like living. Spend your life living.®

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ells Fargo Advisors Managing Director of Investments Jill Bradley began her working life as a middle school teacher. After eight years, she was looking for a change when she spotted an ad for a stockbroker trainee. After accepting a position with a major firm, Jill realized that she could “approach the investment business from an educational standpoint.” Her explanations of what might otherwise be complicated investment decisions break the process down into understandable parts, using simple analogies and comparisons. “If you can explain adverbs to a 13-year-old, you can explain anything to anybody.” “Making an investment plan is like building a house,” says Jill, “Everyone gets a blueprint, a pencil, and an eraser.” An investment plan should remain in process, according to Jill, with the following considerations: 1. When do you hope to retire? You can plan to retire at any age. What age is possible or realistic for you, depending upon the lifestyle you wish to have? 2. What are your expenses now? What additional expenses might you have in the future? 3. Do you want to leave an estate? Or, as Jill half-jokingly puts it, “Maybe you want that last check to bounce.” 4. What are your goals for retirement? For example, do you plan to live simply or do a lot of traveling? Another aspect of investmentment planning is assessing risk tolerance. How much should you invest in stocks? And what kind? Investing in a favorite brand or company may or may not align with your plan. Distribution of funds in various investments should be “age-weighted,” Jill explains. Her

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M a n a g i n g Di r e c t o r o f I n v e st m e n t s

son, still early in his career, has almost all of his money in the stock market. In contrast, someone closer to retirement might have 50% or less in stocks. Finally, the plan should have a system in place for evaluating how well it’s doing. “Look at it quarterly,” says Jill, “It has to be systematic. An investment plan is a living, breathing thing. Your investments need to fit the plan at every stage. At Wells Fargo Advisors, the first meeting is a service we provide to determine if the client and we are a good fit. Do we have a similar investment philosophy? The client should want planning, want assistance with planning, and expect interactive planning.” Contact

Jill Bradley directly at (502)339-4150 and jill. 

WELLS FARGO ADVISORS, 297 N HUBBARDS LANE, LOUISVILLE, KY 40507 Investments in securities and insurance products are: NOT FDIC-INSURED/NOT BANK-GUARANTEED/MAY LOSE VALUE Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. © 2017-2019 Wells Fargo Clearing Services, LLC. All rights reserved. Sponsored advertising content. CAR #0920-01810

You Won't Believe Your Eyes! Now Offering Newly Remodeled Apartments with Incentive Pricing For over thirty years, Treyton Oak Towers has been spicing things up with a lively mix of trendy and traditional in Old Louisville. You’ll enjoy countless amenities, from a fitness center, massage suite, greenhouse, art studio and aquatic therapy to fine dining, a bank branch, a dentist, a beauty salon and more. And we’ll keep you busy with lectures, concerts, trips, movies and special events — and plenty of friends to share them with — just minutes from downtown and Nulu dining, arts, sporting events, galleries and more. All in a safe, secure setting with a caring staff that takes your comfort to heart. So treat yourself to a little comfort and joy this winter.

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ee Dee Taylor became a believer in hemp-based products’ therapeutic abilities when they proved to effectively treat her husband’s Grand Mal seizures much more effectively than the prescription medications he had been taking. “I would like people to know that you don’t have to suffer or get caught up in pharmaceuticals,” says Dee Dee. “You just might feel better trying something natural.” Dee Dee is the founder of 502 Hemp. This upscale hemp boutique brings you locally produced natural remedies for a wide range of symptoms, including arthritis, stress, and sleep issues, among many others. 502 Hemp offers a wide range of products, such as CBD oils in new flavors, including bourbon and mint julep. “Our products are more reliable and have improved the lives of many with little to no side effects,” says Dee Dee. “We are in business to help you find the best product for your needs.” For more information: (502) 654-7100 502HEMP.COM

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62 TOPS LOUISVILLE | October 2020

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elping aged parents get care gets very complicated when they are in denial and suffer from Stubborn Senior Syndrome (SSS). At times, it will seem like you’re dealing with your teenager, only you can’t send your parents to their room! To be fair, they’ve been making decisions for themselves their entire adult lives and it’s hard to turn over the reins to their kids. Yes, even if you are 60+ years old, you’re still just their kid.

There are two reasons for their denial. The first is just down right stubbornness. Born from a lifelong habit of independence. They say “I don’t need help”, even though they have family getting groceries, bringing meals, transporting to appointments, filling medication planners, scheduling appointments, the list goes on. But they still think they’re independent! The second reason is more serious caused by the onset of dementia. This only seems like stubbornness. The sad truth is they simply are not able to see reason, they no longer have the capacity. What is vitally important here is not to miss warning signs that something MUST BE DONE. Not eating, not taking meds properly, paranoia, getting lost, depression, increased confusion, wandering or difficulty performing normal tasks. Let us help evaluate the situation. It’s free and we’re happy to help! Patti Naiser can help with those difficult conversations. You are not alone. So, take a deep breath, and let Senior Home Transitions help you, it’s just another part of the journey.

For more information: (502) 221-7516 SENIORHOMETRANSITIONS.COM

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TOPS LOUISVILLE | October 2020 71

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John Harralson has practiced criminal defense law for 30 years and is partner in a full service law ofďŹ ce. Cindy Harralson is the managing member of CJC Properties, LLC.

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lifelong Louisvillian, Steve Hartung has been in construction since 1979. After several years in the pizza restaurant franchise business, he founded Java Construction with a strong commitment to customer satisfaction. He understands that when it's time to build or remodel, we put our lives on hold, and he respects his clients' time. "I get calls from people frequently. They will often ask, 'Are you like a lot of other guys in the construction business?' I know exactly what they mean," says Steve. "I'm proud to tell them that we put time management and communication as top priorities. We hope you like us today, but we hope you like us even better when we are done." Steve leads a team of qualified general contractors, including his son, Austin. "Sometimes we're going in different directions, and other times we're working together, but I'm very proud of his commitment to the job," Steve says. His crew is highly trained and fully insured, and every one of the group is an expert in their field. Steve knows that what he does is essential, and when it comes to your home, guesswork is never acceptable. Steve has hand selected a building team whose attention to detail is second to none, and they are so strong that they absolutely ensure your complete satisfaction in the finished product. "What we offer is full service," says Steve. "We stand by our work and offer a full year's warranty."

Java has built over 250 homes, including custom ones with high concept ideas like a full carwash in the garage and bamboo flooring. They've done special projects for the WHAS 11 Crusade for Children and have been featured three times in Homerama, the annual event that showcases the very finest custom-built new homes. Java Construction is also a proud member of the National Association of Home Builders, Kentucky Association of Home Builders, and the Louisville Home Builders Association. In addition to new construction and custom homes, Steve leads a team of experts in remodeling, contracting, design, basement finishing, additions, renovations including bath and kitchen, and much more. "Our only limit is your imagination," Steve says. "If you can dream it, we can make it." 

Testimonial When Cindy and I were selecting a contractor, we knew Steve Hartung and Java Construction had a great reputation for high end remodeling and new construction. Our project called for both remodeling and a new addition but the most daunting aspect of the job concerned the exterior restoration of an architecturally significant structure. We called Steve and were thrilled with both his plan and pricing. As we near the end of this journey, we know we made the right choice putting our trust with Java. Steve Hartung and Java Construction have our highest recommendation. – John Harralson

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Den Designs from start to finish BY TAYLOR RILEY • PHOTOS BY DICK ARNSPIGER

Kristen Pawlak, owner

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nterior design is a second career for Kristen Pawlak, owner of KP Designs/ Decorating Den Interiors. But, after 12 years, she’s a six-time international design award winner in a field she loves. Kristen has owned the company since 2009 after leaving a career in marketing research consulting for the investment management industry. Even during her former career, she found herself presenting research at clients’ offices and mentally redesigning the lobby, so when the opportunity came to go into interior design, she took the plunge, and the decision has proven to be the best choice she could’ve made.

Decorating Den Interiors, a franchise in the United States and Canada, is a full-service interior design company for residential and commercial clients. Kristen’s studio, located in Louisville, specializes in all elements of design work and services and provides any and all products for the project. “We work directly with trade manufacturers,” Kristen says. “We work with well over 150 preferred suppliers in all aspects of design projects.” Kristen’s business is unique in the way that her employees work with clients, using items the company provides, and the designer comes with no additional hourly design cost. Decorating Den provides furniture of all types, flooring, lighting, accessories, custom window treatments, and everything needed for kitchens and bathrooms including cabinets. They even handle outdoor furnishings as well as custom closets. There’s no one particular thing Kristen and her two employees do for clients; the project can be from a window treatment to multiple rooms or an entire home. “There’s not much we don’t do,” Kristen says. “Every day is different and all projects are different.”

To begin, clients can contact the studio, talk with designers and then invite them to get to know the space for design. Kristen calls the business a “concierge” service that handles the consultation, design, quality control, warehousing, white-glove delivery and installation. The process is like a show on HGTV, according to Kristen. “You come back and the room is fabulous,” she says. “It takes a huge weight off people so they can enjoy the space. It saves people time and frustration…and money in the end.” The design is a reflection of the client, Kristen says, “They tell us enough and we get to know them and help them. We create a space that is elevated, above what they would expect.” Kristen takes pride in the fact that her company makes it easier on clients to take on projects large and small. “We do this day in and day out,” she says. “We know how to do it with a world of resources. Our tool belt is almost limitless.” KP Designs/Decorating Den also works with Ralph Pawlak, owner and lead contractor at RK Renovations, who is based in the studio, to provide contract labor needed to renovate kitchens, bathrooms, and any room requiring light construction. KP Designs/Decorating Den can provide interior design by room, whole home interior design, commercial interior design, new construction interior design, movein ready complete design, retirement community interior design, apartment and condo interior design, virtual design consultations, paint color consultations, hourly consulting services, space planning services, and vacation/second home interior design services. If you’d like to get started on a project, call KP Designs/Decorating Den at 502-245-0052 or email Kristen at You can also visit them first online at 

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Design & Dwell Interiors is a boutique offering simple, elegant & stylish furniture, home decor & gifts in a tranquil setting. Our team of seasoned designers assist customers in creating their unique vision for the dream home they have always wanted. Furniture Home Decor | Gifts

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The Growing Role of

Digital Marketing During a Pandemic As COVID-19 spreads across our community, people everywhere are learning to cope with a new way of living. While brick-andmortar retailers were already losing favor among shoppers, stayhome orders have crippled the market. The companies that are best suited to survive in this environment are those that have already begun to pivot to digital marketing.

UNDERSTANDING THE BASICS OF DIGITAL MARKETING Before you start creating content for organic search and setting up Google Ads along with other paid media, it’s important to come up with an overall campaign strategy.

Define Your KPIs Key Performance Indicators (KPI’s) are metrics used to define the success of a campaign. KPIs can include anything from page views to click-through-rates (CTR), new subscribers, and more. It’s important to establish which metrics matter most to your overall business goals.

Build Brand Awareness Without brand recognition, you can easily lose sales to more established competition. Consumers buy from the brands they trust, so building that trust through awareness campaigns and testimonials can help establish a strong reputation.

Create Helpful Content Most people head to Google to get questions answered. Rather than create a site that reads like a catalog, create a knowledge base where people can find the information they’re looking for. Become an authority for your niche by maintaining a regular newsletter and establish your brand as a reliable resource. If you

create content that ranks highly in search engine results, you’ll be leading more people directly to your site.

Get Social Building a strong social media presence is a major component of digital marketing. You don’t need to have a presence on every platform but know which networks make the most sense for your brand. Identify where your target audience is most active. In addition to posting updates on a regular basis, engage with people and work toward creating a community rather than just trying to rack up followers.

TAKING DIGITAL MARKETING TO THE NEXT LEVEL As the market shifts to online shopping, it’s imperative for companies to master digital marketing. Those that don’t will be left behind, especially during times like the coronavirus pandemic. The brilliance of digital marketing is that it can be done tactfully with any budget and can be measured in ways that traditional marketing can’t. At TOP Marketing Group, we work with clients across various industries to develop the best digital strategy for our clients. We consider ourselves an extension of your team. Stay ahead of your competition and reach out to for a free digital consult and learn how we can help you achieve your business goals. BY CHAD HOWARD

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OUTDOOR ESCAPE You may be in the middle of a state that’s hundreds of miles from an ocean, but if you step into Julie Tinder and Mark Arnold’s Norton Commons home, you may feel like you have stepped into a Panhandle beach house. The Greek Revival home, designed and built by Mark’s brother Brian Arnold, was inspired by Bermuda-style homes in Alys Beach, Florida. BY TAYLOR RILEY PHOTOS BY TIM FURLONG JR.

SPONSORED BY EUROPEAN SPLENDOR European Splendor specializes in hand-crafted, affordable European furniture, gift and accessories Having lived in Europe for several years, and with nearly 20 years experience, owners Susan and Matt Straub are experts in providing hand-crafted European items with superior workmanship at affordable prices. Whether its fine European furniture, hand-crafted Polish pottery, French lotions and soaps, Bohemia crystal, French linens, candles, pillows, baskets, and art, European Splendor is the place to shop.

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rian, owner and operator at CastleBuilt Homes, designed the home from start to finish as a custom-made oasis with an open-living flow and outside porches on the first and second floors. The home features a white base throughout, with features like white Amish-made cabinetry, a bright white Quartz finish on the countertops in the kitchen and bathrooms, engineered hand-scraped white oak floors, and porcelain tile mixed with real marble. “I built the house to make you feel like you’re on vacation even when you’re at home,” Brian says. Julie, a VP account executive at JP Morgan, travels for her job, so she needed a home made for her lifestyle. Brian designed the home based on a previous one he worked on in the neighborhood, changing it to fit the family’s needs. Brian added some unique touches like a loft area for Julie’s office work leading out to a second-story porch. The master bathroom, too, was special with its vaulted ceilings and a 4-foot-by4-foot skylight. Brian also added a finished bourbon bar and gym in the basement complete with private glass doors.

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favorite feature of the home is the porch off the kitchen, which opens up using phantom vinyl. With the white brick and custom-designed marble surround fireplace outside, the couple can utilize the space in colder weather. The great room has a white stucco fireplace with mantle repurposed from a Pennsylvania barn. The master bedroom is a calming oasis downstairs, and upstairs has a seating area and three bedrooms with a bonus bedroom in the basement. Julie likes clean lines and neutral colors like black and white and natural materials throughout. She loves to mix old and new pieces, like a large mirror from Restoration Hardware over a concrete sink in the downstairs powder room.

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"Custom Designing Today's Castles" CALL US FOR YOUR PROJECT TODAY

"Custom Designing Today's Castles" CALL US FOR YOUR PROJECT TODAY

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ark, CEO and owner of Carpet Selections, Inc., is a Louisville native, and Julie is originally from Dallas, TX. The couple says they don’t get emotionally attached to houses, and they watch the market and invest in properties like their Norton Commons home, which they made sure would appeal to a potential buyer down the road. For now, though, the home is a perfect fit for their lifestyle. The couple frequently entertains friends and extended family, like the couple’s daughter Madison who also owns a house down the street with her boyfriend Chad Pursley. The family also supports the Norton Commons community by visiting local restaurants and taking walks down the street.

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Staging Staging Staging Staging Design Design Design Design

Marketing Marketing Marketing Marketing Knowledge Knowledge Knowledge Knowledge

Amy AmyWagner Wagner

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rian, featured in the 2020 Homearama, designs and builds out of “passion.” He designs from start to finish, choosing tile colors and floor materials. If a customer doesn’t have a designer, his business can be “very helpful” and can work with time and budget constraints, as well as create a home that complements the homeowner’s lifestyle and provides a residence they are proud to own. “Every project I take on is one I give my full attention to and I understand the most important project to any customer is their own,” he says on his website. “I believe the success of a project is driven by the level of communication between me and my client. I always have a direct line of communication open.”

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the art of organization

502-489-3901 closets | dressing rooms | wall beds | offices media centers | pantries | garage storage laundry rooms |craft rooms | wine rooms 13010 Eastgate Park Way, Suite 107, Louisville, KY 40223

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WHEN BUILDING A CUSTOM HOME, BRIAN SAYS TO FOLLOW THESE STEPS: 1. Find a lot or have the builder find one. 2. Provide a blueprint or have the builder draw one. 3. Find a bank to put together a construction agreement. A minimum of 10 percent of the project cost is due at signing, based on the size of the project. 4. Custom homes typically take 8-12 months depending on the size of the home. Make sure to take the timing into consideration. 

Contact Brian at CastleBuilt Homes at 502-296-7060 or

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That’s the power of flowers

at home

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SPECIAL FEATURES: Neighborhood: Norton Commons Square Feet: 4,800-square-feet Bathrooms: 4.5 Bedrooms: 5 Flooring: Engineered hand-scraped white oak Tile: Porcelain mixed with real marble Countertops: White Quartz Cabinetry: Amish custom-made Other: Downstairs porch with indoor-outdoor features; vaulted ceilings and a 4-foot-by-4-foot skylight in the master bath; upstairs ofďŹ ce loft; upstairs porch.

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2232 Frankfort Ave • Louisville, KY 40206 • (502) 618-1633 • TOPS LOUISVILLE | October 2020 97

Seal It Once...








top 5 dining: Brunch

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OSTRA “We are open,” messaged Ostra owner Chris deRome, with an enthusiastically raised hand emoji, when we reached out to catch up with the restaurant and tell its story. Restaurant review and reservation sites were still listing Ostra as “permanently closed” even as Chris was bringing it back to life. Ostra originally opened in the summer of 2018 as a joint project between Louisville restaurateur Adam Burress, event planner Mike Brady, and Chris deRome, who had been Bar Manager at Seviche for twelve years. BY DAWN ANDERSON PHOTOS BY DANNY ALEXANDER

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he “casually upscale” Clifton restaurant was initially conceived to introduce local diners to seafood tapas and sustainable food options, such as cricket dust, wild boar, and lionfish. “We wanted to open their minds to different kinds of meat and alternative proteins,” says Chris. While he still believes that model is the way forward, “sourcing locally to survive globally,” the sustainability of Ostra itself now depends on listening and reacting to what customers want, rather than dictating with the menu. Ostra temporarily shut down on March 16 when Kentucky restaurants were ordered to close due to COVID-19. In May, the ownership team determined that Ostra would not survive without further significant investment and offered it for sale. By mid-June, Chris de Rome grew restless. “I ran out of room in my yard to garden, so I decided to see if I could open up the restaurant on my own.” Chris began his working life by installing windows for the family glass shop. He had a stint as an on-air deejay in Charlestown, SC, worked a radio switchboard in New York and ran a wine store there for five years. After a friend offered him an opportunity to open a wine store in Logan Street Market, Chris left his longtime position at Seviche with a good-natured April Fools’ Day ghosting of his own going-away party. (He did pop in later to say goodbye.) But before Chris could get the wine store up and running, the Ostra opportunity came knocking.

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hris had invested too much in Ostra financially and physically, putting in work on the build-out. He was determined to give it another go. The first weekend of reopening, Chris served only hummus, oysters, and fries. But he was so encouraged by the support of Louisvillians who were venturing out, masking up, and rallying around struggling restaurants. Chris’s wife Laura, a seamstress and entrepreneur, had told him that people love a comeback. “Don’t call it a comeback,” says Chris. “Call it hard work if you will.” On a given night, you will find Chris answering the phone, bartending, waiting on tables, and running food that he mostly sources himself. Laura’s Cannonball Swimwear studio is upstairs from Ostra. During the pandemic, she and Chris also made masks to support their own eating habits. “We are working hard together to keep local business alive while giving jobs to a few fantastic people.”

As of early September, Ostra was still the only restaurant open five days a week for in-person dining at Pope and Frankfort’s formerly festive corner. Ostra is bringing some life back to the area. Chris could not sustain it without Chefs Paris Black and Kyle Christie operating the kitchen. “I want local businesses to survive while also keeping a socially-distanced restaurant with large outdoor seating. We have a small but thoughtful menu that is growing slowly with the demand of our

regulars.” As the restaurant’s website was still under revision, Chris shared with us their latest menu and a handful of Chef Black and Chef Christie’s most popular dishes. The 16-oz Ribeye is a main attraction with duck stock risotto, oyster mushrooms, asparagus, and peppercorn cream. Their first concession to some customers’ preference for comforting classics was a cheeseburger. Made of 100% ribeye on a brioche bun, the Ostra Burger is topped with house-smoked Kerrygold white cheddar, caramelized onions, arugula, aioli, and house ketchup. The decadent Duck Grilled Cheese is made with brie, apple, honey, “love,” and “magic.” Vegetarian options are also available at Ostra. Crispy Brussels are full of flavor with citrus miso tahini, blue cheese, and orange zest. Nearly every day, Chris keeps his energy up with an Ostra Bowl, similar to a Korean bibimbap: rice, farm-fresh veggies, and an egg cooked to order. They offer an added protein for $3 more. The refreshing Watermelon Salad is accented with goat cheese, honey, salt, and lime. Wei La (Mandarin Chinese for “a little bit spicy”) is a vegan delight of crispy cauliflower, spicy soy glaze, and hummus. Substitute with chicken for an added $2. Ostra’s bar program is pretty much the same as when Chris first created it. Nickelodeon™ shows and characters inspired the names of most of the cocktails. Chris also pointed out the Old Fo Barrel Aged Manhattan, “People jump up and down for it. I have seen them leave the ground.” All of this is safely enjoyed in the appropriately-spaced dining room or outside under the trees. Chris has brought the arts back to the spacious patio with musicians such as The Hill Figs: “Bob Dylan meets Townes Van Zandt.” He also tried an outdoor movie night, until a storm chased it away. As a poetry lover himself, Chris also hopes to add poetry readings for more outdoor entertainment. For updates and specials, follow Ostra on Facebook @ostralou. 

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h c n Bru





Brunch evokes pleasant thoughts of having slept in, gathered with family or friends, ordering whatever strikes your fancy - perhaps even with a boozy beverage! If only we could ease into every day this way. Louisville has no shortage of brunch options. Our Top 5 this month offers an array of satisfying approaches. BY DAWN ANDERSON • PHOTOS BY DANNY ALEXANDER

Wild Eggs



elebrating breakfast, lunch, and brunch food with scratch-cooking in an upscale atmosphere, Wild Eggs was founded in Louisville 14 years ago and has grown to ten locations plus three franchises with five of those restaurants in the Louisville market. “When guests dine at Wild Eggs, we want it to be more than just a meal; we want it to be an experience. Our focus is on the quality and taste of our food and outstanding customer service,” says Wild Eggs Director of Marketing Liz Percival. “Our chef-driven kitchens create gourmet food that is unique to Wild Eggs. The menu is a balance of comfort and innovation, celebrating food that appeals to everyone through classic comfort fare with a wild twist. Providing a full bar allows us to

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treat our guests to a sparkling mimosa with our house-made, fresh-squeezed orange juice, an award-winning Bloody Mary, or a Bluegrass Sunrise featuring smooth Kentucky Bourbon.” Among Wild Eggs guests’ perennial brunch favorites is Mr. Potato Head Casserole: hashbrown potatoes baked with sour cream, diced onions, spices, and cheddar-jack cheese, topped with breakfast sausage, diced tomatoes, poblano peppers, roasted mushrooms, queso fundido, and an egg your way. You need not be a vegetarian to appreciate the Surfer Girl Omelet with fresh spinach, wild mushrooms, tomato, cream cheese, and onion, topped with diced fresh avocado, pico de gallo, and sour cream. Or Build Your Own Omelet or Scramble, choosing from over twenty ingredients. The Kelsey “KY” Brown was awarded Best Hot Brown in Kentucky. A panel of experts selected twenty nominees, and USA Today readers determined the top ten winners by popular vote. Wild Eggs offers dine-in service with outdoor seating at most locations, full-service catering, pick-up catering, DoorDash® delivery, and a gift card program. Follow Wild Eggs on social media for the latest specials.

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fter the tremendous success of LouVino, Chad Coulter found his inspiration to open Biscuit Belly from the biscuit sandwiches he grew up eating in Georgia. Biscuit Belly first opened in Nulu in June 2019. By popular demand, a second location opened in St. Matthews, followed by the latest at Colonial Gardens. Biscuit Belly’s chef-inspired kitchens create comfort food that is “unique and indulgent,” says VP of Operations Jason Kornosky. “There is something for everyone,” with attentive service and all the convenience of a fast-casual concept. “We are blessed to have the folks working for us that we do, to make sure the guests are taken care of and can enjoy time with family, friends, or business acquaintances.” Biscuit Belly specializes in those “scratchmade breakfast sandwiches” and hearty “Southern breakfast fare - with a twist.” Start things off with a batch of Bonuts:

“biscuit donut holes, cinnamon sugar, and your choice of chocolate gravy or bourbon cream cheese frosting.” The best-selling Biscuit Sandwich is The Rockwell: a buttermilk fried chicken thigh, cheddar, goetta sausage gravy. The Rockwell Supreme adds an overeasy egg and bacon. On the sweeter side, The Frenchie is biscuit-style French toast with berry jam, whipped cream, berries, and maple syrup. In addition to coffee drinks and $5 Floats, Biscuit Belly has a fine selection of Breakfast Cocktails. A Top-Shelf Mimosa adds Patrón Citrónge Liqueur and Hangar 1 Vodka to the Classic Mimosa. The Dark and Spicy Mary has a house poblano tomato mix, vodka, and Instagram-worthy garnishes. Jason teases big plans in the works for the growing concept, which is why “We are always looking for phenomenal people to join the team.” Biscuit Belly will soon be launching a rewards program and loyalty app.

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Le Moo



few years after opening The Village Anchor in Anchorage, marketing expert and restaurateur Kevin Grangier felt that old, familiar urge to flex his creative muscles. Around this time, Kevin happened upon the former KT’s property at Lexington and Grinstead. As he considered the space’s history and centralized location with ample parking, Grangier began to envision a new steakhouse. Traditional steakhouses in Louisville have a classically masculine atmosphere and decor. Because both men and women love steak, Kevin Grangier felt that a more visually and emotionally accessible environment with the same level of service could become “a place to celebrate, unlike any other.”

Historically authentic wood, steel, marble, glass, and stone layered with stained glass, velvet, French crystal chandeliers, mirrors, gilt frames, and a booth made of authentic vintage Louis Vuitton® leather combined masculine and feminine aesthetics. This backdrop inspired Kevin to monetize the space and earlier time of day with an entertainment concept unique to Louisville dining. Le Moo’s “Drag Yourself to Brunch” was born: “an interactive show, playful, safe, and mature,” complete with themes and celebrity impersonations. Louisvillians from all walks of life learned to embrace and enjoy the shows before COVID-19 hit. As soon as deemed safe to do so, Le Moo Drag Brunch will resume.

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Le Moo serves brunch 10 am to 3 pm Tuesday through Sunday for curbside pickup, dine-in, and outdoor patio dining. Kevin’s brunch faves are Better Than Xanax: “a giant bowl of Lucky Charms with whole milk and a scoop of vanilla bean ice cream” and Peanut Buther Ith Good For You: “Texas toast, peanut butter, house-made berry jam, marshmallow cream, with house greens, strawberries, and balsamic glaze.” Not Just For Crazy People is a Black Hawk Farms burger on a brioche bun, topped with Tillamook cheddar, crispy hash browns, garlic aioli, candied bacon, and a fried egg, served with Drunk-Cut™ fries. Eggs Benedict fans love the Oh No She Didn’t Filet featuring steak, of course. Bayou Meets Grinstead turns shrimp-and-grits up several notches. For a filling vegetarian breakfast burrito, try You’re Bad, El Chapo. While Le Moo’s popular $1 mimosas are a hit every day for brunch, don’t miss the Moo Fee, a must-try made with Domaine de Canton, orgeat syrup, raspberry, and “Champagne de la Maison.” For updates and specials, follow Le Moo on social media.

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he idea for LouVino sprang from a “paint and sip” shop owned by pharmacists Chad and Lauren Coulter. When guests pointed out that Louisville needed a proper wine bar concept, the Coulters ran with the idea. In July 2014, LouVino had a few options in the former De La Torre’s Highlands spot. With Southern-inspired small plates and “the most ambitious wine by the glass program in the city” at the time, LouVino was an immediate hit. A second LouVino location opened two years later in Douglass Hills, followed by a third in Fishers, Indiana, a fourth in Cincinnati’s historic Over the Rhine neighborhood in 2018, and a fifth in Indianapolis in February 2019. All LouVino locations serve brunch on Saturdays and Sundays from 10am-2pm. LouVino menus vary slightly by locale and season, a hybrid of creations from Culinary

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Director/Head Chef Tavis Rockwell and local chefs using local ingredients. LouVino District Manager Michael Henry shared Brunch menu staples served at all LouVino wine bars. The stuffed french toast is a baguette filled with vanilla mascarpone, cinnamon, seasonal jam, bourbon maple, and whipped cream. Pancake tacos are pancakes topped with bacon, sausage, scrambled eggs, and cheddar served with spiced maple dipping sauce. Borrowing some Cincy inspo with a house goetta (ground meat, pin-head oats, and spices) gravy, LouVino’s biscuits ‘n gravy also comes with a sunny side up egg. The chicken biscuit sliders with local bacon and poblano tomato aioli bring it back home to Kentucky using Kenny’s Cheddar. And what brunch would be complete without plentiful Mimosas and Bloody Marys? LouVino goes “above and beyond” with safety protocols and continues to offer carryout curbside pickup and DoorDash® delivery options. A private event room complete with AV hookups is available at the Douglass Hills location. Follow LouVino on social media for information about upcoming monthly Zoom wine classes with Certified Sommelier and General Manager Gracie Peter.

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n the heart of the Highlands and St. Matthews, Highland Morning prides itself on “Breakfast Done Right!” This ethos translates to their brunch and lunch services as well. After his years at Sullivan University and working in Louisville restaurants, Michael Coe opened Highland Morning ten years ago with his father and cousin. They were determined to add value and pride to the Highlands neighborhood, and again in July 2016 to St. Matthews. The decor, photos, and murals reflect the spirits of each of the two classic Louisville locations. “We want to be part of the fabric of people’s lives that live in the Highlands, St. Matthews, and beyond,” says Michael. When Michael talks about the restaurants being family-owned and -operated, he includes his “great team” in that family.

On Tuesday, September 8, Highland Morning launched a refreshed menu and a partnership with UberEats. A new egg dish on the menu is “chilliquiles”: corn chips tossed in salsa verde served on black beans with slow-roasted pork carnitas and two fried eggs topped with cilantro lime sour cream and pico de gallo. But never fear, traditional favorites like the best-selling baja benedict, the ultimate crab cake benedict, and “french quarter meets french toast” are all still available. Punching up the cocktail menu are two new concoctions creating a little Kentuckiana competition! The “local blackberry wine sangria” is made with Huber’s Blackberry Wine and Starlight Brandy, fresh fruit, and Sprite® for a bit of fizz. The “Kentucky breakfast bomb” shot has local bourbon, maple syrup, and grapefruit juice garnished with an orange wedge and bacon. Cheers! 

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Health +Beauty


Women First: Mammograms & Pap Smears


The M. Krista Loyd Resource Center


fitness: Fit & Fabulous

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Ensuring a Tactful

Digital Strategy for Holiday Shopping During a Pandemic

If you’re anything like me, when you imagine the start to the holiday season, you envision shoppers lined up in front of stores for Black Friday deals. But we know shopping this year is going to be very different. More than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year. And half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays. This makes it hard for retailers to plan as they normally would, in a time when they need a successful shopping season.

Customers will research and buy online even more The holidays are a traditionally heavy online-shopping season. Last year, 79% of U.S. holiday shoppers used three or more online channels for their shopping needs. This year, we expect those numbers to grow, as almost 75% of U.S. shoppers said they will shop online more for the holidays compared to previous seasons, and a similar number said they would browse for gift ideas online and not in store.

offerings. Businesses should also prepare for more online traffic by optimizing their websites for speed and user experience. It’s also a wise decision to make your products available for purchase on social platforms when possible.

People will seek safer, digitized ways of shopping

“More than a third of U.S. shoppers who normally shop in store for Black Friday say they won’t this year. That means it will be vital for retailers to be discoverable online.”

Prior to the pandemic, the in-store shopping experience often began long before shoppers arrived at a store. This is truer today, as availability and local convenience has become a priority. In fact, 70% of shoppers said they plan to confirm online that an item is in stock before going to buy it. Plus, searches for “available near me” have grown globally by more than 100% since last year, reinforcing the importance of a proper search and keyword strategy. To alleviate the guesswork for shoppers, ensure your information is up to date and easily accessible online.

Retailers should ensure digital strategies are in place

While this holiday season is one we will be watching closely, it’s helpful to know that shoppers will be thinking — and buying — with a digital-first mindset. To stand out this year, ensure you’re giving people the information they need and the experience they expect.

That means it will be vital for retailers to be discoverable online. To make your products discoverable, be sure that you have a targeted display campaign and a proper search strategy for your product and service

At TOPS we want to ensure you have a proper digital strategy in place for a successful shopping season. Reach out to us at for a Free digital consultation.





hey call her the wig whisperer. Her name is Lori Woods, and she’s the administrative coordinator at the M. Krista Loyd Resource Center. Cancer patients know firsthand about Lori’s talent in selecting just the right wig for them. “Image is critical for most women. Even if we have bad hair, we want our hair,” Lori said. “When I get them back in the wig room and they’ve been crying, depressed over losing their hair, and I put them in a wig, they quit crying and start smiling.” Located on the first floor of the James Graham Brown Cancer Center at UofL Health, the M. Krista Loyd Resource Center provides patients with scarves, wigs, bed wedges, camisoles and nylon fanny packs to hold drain tubes and reservoirs for breast cancer patients, free of charge, along with art therapy, massage therapy, reiki therapy, acupressure therapy and nutrition classes, as well as transportation assistance for eligible patients. The Brown Cancer Center has 13 multidisciplinary cancer clinics for adults, including the Breast Cancer Clinic, Gynecologic Oncology and Lung Cancer Clinic, among others. Raymond and the late Eleanor Loyd donated the money to create the M. Krista Loyd Resource Center in 2010, naming it after their daughter who passed away from ovarian cancer in December 2007. “He is generously still giving,” Lori said. If the Resource Center didn’t exist, patients at the Brown Cancer Center would have to go to different stores for these comfort items and therapies, which would cost money. Providing items at no charge relieves that burden. “Reducing stress is vital to healing,” Lori

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IF YOU DONATE Interested in donating? “That would be wonderful,” Lori said. You can specify what type of item you would like your contribution to go toward, or items for comfort in general. Visit ways-support#fund-kristaloyd-resourcecenter

said. “Everything we offer is also available for caregivers too. We feel here that the caregivers are a vital part of our cancer patients’ healing. They need some TLC too.” Lori honors a doctor’s prescription stating the patient is going to lose her hair due to chemo. Brown Center cancer patients receive two scarves for the spring and summer season and two scarves in fall for the colder months. Made from companies that cater to cancer patients, the scarves are easy to put on (like a hat) and don’t require tying. Some are lacy, many are silky and all are very pretty. The Resource Center keeps 200 wigs and 250 scarves in stock. In an average month, Lori will fit 25-30 patients with wigs and provide 50-60 scarves. The brand-new synthetic wigs range from short pixie to middle of the back in length and in all shades of blond, brunette, red and gray. Ballcaps, du-rags and toboggans are available for men. For knitters and crocheters who make caps, Lori keeps a big basket of them out front for any patient to grab and go, if they’d like. One of Lori’s tips to make sure wigs don't look like a wig is to go a shade lighter or darker, or a little shorter or longer than what you had. And the most rewarding part of her job is seeing someone smile. “I love when they say ‘I feel like me again,’” Lori said.

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fit &

Fabulous It is never too late to want to look your best, fit into that dress or impress your significant other. As we age, I cannot express the importance of exercise. Exercise has been shown to prevent disease, lower risk of falls, and improve cognitive function. Walking at a park or attending a group exercise class will help improve mental health and well being.


Alison Cardoza, B.S. Exercise Science and Sports Medicine. Minor in Health Promotions. ACSM Certified Personal Trainer and Fitour Group Exercise Instructor at Baptist East Milestone Wellness Center. Former University of Louisville Ladybird and NFL Indianapolis Colts Cheerleader.

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t Baptist East Milestone Wellness Center, we ensure you that we are taking the proper steps and precautions to stay safe during this pandemic. Attend a group fitness class to laugh, burn calories, and start your day with a feeling of accomplishment. Take a walk outside for 30 minutes or walk inside your house. Record your progress in a journal. At the end of the week, evaluate and improve your time and distance the following week. At the end of the month, energy level will increase along with endurance!

offers great pieces of balance equipment. The Bosu ball, balance discs, balance boards, and balance blocks will help improve ankle stability. If no equipment is available to you, try standing on 1 foot, 30 seconds each side daily.

REACHING MILESTONES IN FITNESS THE HEALTHY WAY According to Worldometer, there are 1,698,414,611 overweight people in the world today and 764,638,408 obese people. $222,235,994.00 spent for obesity related diseases in the USA today and $72,102,337.00 spent on weight loss programs. A meaningful quote by Joyce Sunada at the Ogden Clinic states, “If you don’t make time for your wellness, you will be forced to make time for your illness.” Take care of your health and well being. Stay active, eat healthy and laugh. Be fit for YOUR life! 

AGE GRACEFULLY We all want to age gracefully. Unfortunately, as we age, we are at higher risk of falling. It is important to strengthen ligaments and tendons in the ankle. Sidewalk curbs come out of nowhere, or many times we struggle to pick up our feet when walking. Strengthening flexors and extensors in the ankles will help with recovery and reaction time if you were to fall. Milestone

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tops cares: WaterStep


Looking for Lilith Theatre Company


Keeping The Conversation Going: I Was Here


The Next Door Market Mobile Grocery

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hen Mark Hogg was studying business management at Belmont University in Nashville in the 1980s, he took a mission trip to West Africa to build a dam for a lake so it could supply more water during the rainy season. Five hours from civilization, he watched villagers trek to the lake and haul water back home. The image and the angst stayed with him. Some died from the unpotable water. “Why can’t these ordinary people have access to the tools they need for their own water, health and sanitation?” he wondered. He graduated college, moved to Louisville to attend seminary, started his own construction company, got married, worked as a youth minister, all the while “haunted by trying to do something for the people in the world that didn’t have access to safe water,” he said. Mark and his wife, Marcia, started the nonprofit WaterStep in 1995. The organization’s first manufactured product was the M-100 chlorine generator, using salt, electricity and water based on science that emerged from Louisville in the late 1800s. The unit is simple to use and has a robust construction for durability. “The M-100, the heartbeat of making water safe, disinfects water to help prevent waterborne illness.” WaterStep has served people in 55 different countries so far. The time and money it takes to travel really isn’t sustainable, so they are focusing on how to teach people virtually about WaterStep equipment and best practices. In

August, WaterStep received a $25,000 grant from the Louisville Water Foundation and a matching grant from local philanthropist Sue Badgett to fund the expansion of their Virtual Training Center. “Our goal is to be the most effective coordinator of safe water, sanitation and health tools and practices around the world,” Mark said. “We have a tremendous, amazing network of folks that would respond on any given day to help us solve problems,” Mark said. “Louisville Water Company, our Metro Sewer District and GE Appliance Park are very close friends.”

When Hurricane Laura hit Louisiana, Mark and several other members of WaterStep went down to Lake Charles with a WOW Cart. The patented “Water on Wheels” disaster response system is a portable, mini water treatment system designed by Kurtis T. Daniels, Vice President of Field and Training Operations. Other patented products include the BleachMaker, the WaterBall and the new PDG, a Personal Disinfectant Generator that uses table salt and tap water. The spray bottle charges in 8 minutes with a USB plug to create “a bleach disinfectant solution to use in your home, office or schools,” Mark said. “It’s a sweet little tool.” WaterStep has 11 full-time and part-time employees, and tons of volunteers. If you can organize a shoe drive, sign up online. This important fundraiser collects new or gently used athletic shoes for WaterStep, who earns money selling them to exporters that then sell the shoes around the world. “A lot of our volunteers do shoe drives at their schools, businesses or churches,” Mark said. “At WaterStep, we understand that what we do today will make an impact 100 years from now, and will save a life today, too.”

Learn about WaterStep’s projects and shop their products at 126 TOPS LOUISVILLE | October 2020


Looking for Lilith is sti an art! Theatre Company




o coincide with the 19th Amendment Centennial, celebrating the guarantee and protection of women’s constitutional right to vote, Looking for Lilith Theatre Company in Louisville has launched The Kentucky Suffrage Project. The exhaustively researched program carries the vision of Looking for Lilith Co-Artistic Director Kathi E.B. Ellis, who passed away from metastatic breast cancer in July 2019. Since March 2020, the Co-Artistic Directors have adapted the program to ongoing COVID-19 pandemic realities.

her father was stationed in the Navy. She majored in history and Spanish at Albright College in Reading, Pennsylvania. Determined to introduce drama and social justice into school curriculums, Jennifer became a teaching artist. Shannon and Jennifer began “collaborative playwriting, lifting up under-told stories.”

Together with Trina Fischer and Kathi Ellis, Shannon and Jennifer formed Looking for Lilith Theatre Company 19 years ago this November. Research for The Kentucky Suffrage Project began two years ago, using primary resources such as official documents, photographs, and diaries whenever possible. Devising the new full-length play began in 2019, honing in on Louisville and black and white women’s racial dynamics in the suffrage movement. The play was to run from August 2020 - March 2021 at The Kentucky Center and in New York City. Promotions would include pop-up performances, a collaboration with The Women’s Suffrage Centennial Chorus, and marching in the Kentucky Derby Festival® Pegasus Parade® to recreate a silent performance piece from the Women’s March in 1913.

taste LEAVE WITH AN experience. COME FOR THE

Shannon Woolley Allison and Trina Fischer are Louisville natives. Shannon earned a BFA in Acting from Southern Methodist University but was quickly dissatisfied with many female roles. While in graduate school at NYU, she decided to start a theater company and met Jennifer Thalman Kepler. Jennifer hails from northern Virginia, where

Once coronavirus emerged in Kentucky

mid-March of 2020, theatre directors and researchers continued devising sessions via Zoom. They found interesting parallels between the current pandemic and social justice issues and the 1918 Spanish Flu that raged as suffrage was voted down by only two votes that year— Shannon and Jennifer’s roles as Drs. Anna Lawrence and Julia Ingram of Louisville portray the weight of these serious concerns. So how is The Kentucky Suffrage Project reaching audiences now? With outdoor performances and video episodes filmed on-location at significant Louisville sites, it continues online from Women’s Equality Day on August 26 through Election Day 2020. The project will roll on with a driving tour planned for the week of October 28, 2020. Looking for Lilith Theatre Company also provides community outreach, family activity kits, and after-school programs for acting and devising. “We provide the process. They provide the content.” To view episodes and educational resources, visit lookingforlilith. org, Looking for Lilith Theatre Company on Facebook, and @lfltheatreco on Instagram. 


is still an art



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Keeping the Conversation Going “I was here,” the Ancestor Spirit Portraits seem to whisper as they line the windows and filter light from within and without the Historic Lexington Courthouse. Images in tapestry form paint, print, and photos, poems and prayers woven together, I Was Here travels beyond the old Cheapside square and former slave market, garnering multiple awards and recognitions along the way. BY DAWN ANDERSON COURTESY IMAGES

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nitially conceived after the 2016 Presidential election, the project began with a vision - an African mother and child appearing and disappearing in the windows and doorways surrounding the Old Courthouse like spirits - seen from artist Marjorie Guyon’s Cheapside studio view. By October 2018, the renovated courthouse and surrounding shops, bars, and offices bore the images, and business owners began to tell their stories.

The words would also be seen and heard through “Auction Block of Negro Weather,” the poetry of former University of Kentucky Guy Davenport Endowed Professor of English Nikky Finney. Her father was a civil rights attorney and South Carolina Chief Justice. In 2011, Nikky’s “Head Off & Split” won the National Book Award for Poetry. Nikky, now John H. Bennett, Jr. Endowed Professor of Creative Writing and Southern Letters at the University of South Carolina, drew inspiration for the I Was Here project from Historical Marker #2122: Cheapside Slave Auction Block/Slavery in Fayette Co. Photographer Patrick J. Mitchell photographed the contemporary African Americans that create the foundation of the Ancestor Spirit Portraits. I Was Here Project Manager Barry Darnell Burton wrote and dedicated the prayer “Where Do I Begin?” to mark the launch. Also incorporated in Marjorie Guyon’s translucent tapestry collages are latitudes and longitudes of historic transatlantic slave trade sites. The Cheapside Lexington sites were transformed not only by refurbishment and commercial use of the courthouse but by the removal of Confederate statues General John Hunt Morgan and Secretary of War John C. Breckinridge from Henry A. Tandy Centennial Park. Convention and Visitors Bureaus may also have a role to play in projects seeking to heal divisions. “We kept thinking there has got to be a different way for us to have a conversation. I Was Here is something that serves as a national template and a cue that can be taken for any community to finish telling the rest of the story, and in a way that allows everyone to bring their humanity to the discussion,” VisitLex President Mary Quinn Ramer has said. Early funding for I Was Here was provided by VisitLex, Kentucky Arts Council, The Greater Clark Foundation, Blue Grass Community Foundation, and Wells Fargo, allowing the project to expand into Lexington public libraries and the rural community of Winchester, Kentucky. As the project grows, so do the accolades. I Was Here is an American Association of State and Local History Award of Excellence recipient. “AASLH Leadership in History Awards is the most prestigious recognition for achievement in the preservation and interpretation of state and local history.” According to artist Marjorie Guyon, “The historians guide us to significant locations. The Ancestor Spirit Portraits simultaneously create a visual history, a memorial, and a set of guardian figures. Through the lens of our broken past, we can create a vision for

the future - a means to shift the spirit of the country to an understanding of our shared humanity. The project has led us from landmark to landmark, and to understand just how visionary some historians are.” In June 2020, I Was Here received an Art Works award with a $20000 grant from the National Endowment for the Arts. The project recently gained international recognition through a CODAworx CODAawards win in the Public Spaces Budget category, and inclusion in Interior Design® Magazine and CODAawards “Top 100 most successful design projects that integrate commissioned art into an interior, architectural, or public space.” Marjorie believes bringing art to the general public is one of the most critical aspects, “The arts are traditionally seen as the purview of the wealthy. That is not what this project is about. There is a wound in the heart of America. We hope to bring healing in a very challenging time. It’s going to take all of us doing what we’re really good at. That’s why this is a spirit project with a big team. Each of the original pieces is thumb

printed, not signed, and almost four years later, it remains a collaborative project.” In summer 2021, I Was Here will be featured in a CODAawards winners exhibition in the Octagon Museum at the American Institute of Architects’ Headquarters in Washington DC. “Like slavery once was, the figures are everywhere. Each piece, like all good public history, pushes viewers to consider the past, present, and future all at once. The goal of commemorating a legacy of abuse, violence, and pain presents certain challenges. I Was Here meets these challenges in an eloquent, reverent, and respectful way,” Vanessa Holden, Professor of African American History at the University of Kentucky. In the coming months, I Was Here will launch a historic walking tour, which may eventually be replicated in other cities. In the meantime, Louisvillians can engage with the Lexington project, and through the website, @IWASHERE on Facebook, @i_was_here_usa on Instagram, and “i was here” on LinkedIn. 

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Diversity +

130 TOPS LOUISVILLE | October 2020


The Next Door Market Mobile Grocery



he husband and wife team of Megan and Branden Bell are the founders of The Next Door Market Mobile Grocery, an online grocery store that connects hungry customers to high quality and fresh foods. It’s built an expansive product inventory to provide customers a time saving and safe alternative to visiting a grocery store. “We have a large variety of vegan, gluten-free, and organic options to choose from,” Megan says. “We work over 80 hours a week doing inventory, organizing, delivering, and much more, and we make sure that our customers are happy.” Branden is also a Doctor of Physical Therapy, and the two are parents to three beautiful children. “We are a very young couple who took on a major responsibility, but we wanted to leave

a legacy for our kids and lead by example,” says Megan. “We wanted to create something that’s never been done before and to create a path for other entrepreneurs who want to work in the food industry. We keep each other going and cheer each other on. We give each other affirmation that we are in this together and we can do this. We know when we need each other for business, or to be a husband, or to be a wife, or to be a mom, or to be a dad or just be a friend at that moment. We believe that’s what keeps us going because we know when we need each other the most.” The Next Door Market offers convenient delivery times, including both weekend and evening options.

For more information: (502) 802-5324 THENEXTDOORMARKETGROCERYSTORE.COM Sponsored content

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Thank Thank you you

Health care workers. First responders. Pharmacy and grocery store employees. Delivery drivers. Food bank volunteers. So many people have been working tirelessly on the frontlines of the COVID-19 crisis to help keep us safe. The Bluegrass Market of Wells Fargo Advisors extends our appreciation to all essential workers who have tirelessly and bravely continued to do their jobs. Your courage and dedication to your fellow neighbor inspires us.

We Weare arestronger strongertogether, together,because becauseofofyou. you. The Bluegrass Market of Wells Fargo Advisors Direct: (502) 561-5030 Investment and Insurance Products:  NOT FDIC Insured  NO Bank Guarantee  May Lose Value Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company. CAR-0620-02106

OCTOBER 15, 2020


USA Cares’ virtual Gala honors veterans and military families and supports them in their time of need. This year, we invite you to join from the comfort of your own home! Registration for this year’s virtual Gala is FREE! Get your tickets at and receive a virtual Swag Bag!



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Woman Owned Business

rom humble beginnings as a teen mom who later struggled to get the nerve to take her to GED, Sabra Mutters went on to succeed in several fields, including Real Estate, before she founded Tru Fit Windows in the midst of the 2008 recession.

“It was a terrible time to start a business,” Sabra recalls, “but I was being discriminated against by the management in my department at the company that I had been with for over 10 years. I was one of the ‘go to’ people when corporate audits were happening, or another supervisor needed to be trained, but when it came to getting better opportunities to grow, I was held back. I think it’s important for women in particular to understand that you don’t have to stay in any situation that stifles your potential. Staying in a career or relationship when you feel trapped and unappreciated is toxic. The moment that you realize your value, you have options.” Sabra hadn’t planned on starting a business at that stage of life. It’s been hard work, but she finds that the payoff has been life changing. “I feel that I’ve now come full circle,” she says. “I’ve learned to trust my instincts but never be embarrassed to say ‘I don’t know’ that’s how you keep learning in life.” That spirit shines through. Years before she founded her company,

Sabra had a very unpleasant experience in her own home, haggling for hours over a replacement window price estimate. She remembered that, and that moment of frustration grew into an idea for a better way of doing business. “I don’t like pricing games,” she says. “When I’m the customer, that’s a quick way to lose me, so I certainly don’t allow it with my customers.” Sabra and her team of experienced Tru Fit professionals are committed to genuinely putting customers first. That simple standard has led to big things- Tru Fit is rated A+ and is fully accredited with the Better Business Bureau, among many other accolades. Fitz the Frog, the iconic Tru Fit mascot, has even had the distinct honor of being knighted in the Louisville League of Mascots. Located right in the heart of J-Town at 10535 Watterson Trail, everyone at Tru Fit strives to truly fit the needs of every customer. We get calls from people in every demographic that you can imagine, we just try to take the same approach with everyone,” Sabra says. “I know if we ask the right questions, we can provide a product that lives up to our name: A ‘Tru Fit’ for your home, style, budget - and because every window comes standard with Low-e and Argon Gas, it’s a great fit for our environment.” Call for a Free, Fast, No Haggle Estimate at 499-9797.

For more information: (502) 499-9797 TRUFITWINDOWS.COM

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Stephanie Barrett • Co-Owner

Tiiany Davidson • Chief Operating Officer

Carrie King • Co-Owner

Shannon Gaeta • Administrative Assistant

Staci Williams • Managing Broker

Riley Kerber • Administrative Assistant

Heather Cutchins • Social Media Manager

Carlie Hager • Bookkeeper

Emily McCanless • Media Assistant

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Women In Business

Special Advertising Section

TOPS is celebrating Louisville’s outstanding women for their business acumen and success. BY ROCKO JEROME PHOTOS BY DICK ARNSPIGER

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AWBO Kentucky's mission is to help connect women to the resources, people, information, and organizations that can help them achieve their personal, business, or advocacy goals. "What women are being charged with right now is impossible," says Sarah J. Waskey, CPA, President of NAWBO Kentucky. "The COVID pandemic is affecting women disproportionately. We are teaching our children, taking care of our elderly parents, trying to grow our businesses

138 TOPS LOUISVILLE | October 2020

and careers, all while living during a global pandemic and civil unrest. Our new way forward and top priority is to help women business owners navigate the challenges around the COVID pandemic and the racial inequities that persist in our communities. We don't want to get back to normal, because normal didn't serve women, normal didn't serve black and brown communities, normal didn't serve the LGBTQ community or people with disabilities." The goal of NAWBO is that every woman should look at and see herself as part of the organization and know that regardless of

Pictured left (from left to right) is Ingrid Martinez, Lettie Johnson and Laura Leaton. On the right (from left to right) is Sarah Waskey, Beni Lopez and Talley Russell.

her age, race, religion, national origin, sexual orientation, or disability, she has a seat at the table. "We have a lot of work ahead of us to get to that point, so we are putting deliberate plans of action into place to bring about real and measurable change," Sarah says. "How do we reach women business owners who have historically been underserved? How are we collecting and measuring data within our organization? These are some of the questions we, as a board, are asking ourselves." NAWBO holds it as a strategic imperative that by 2025, they will be broadly recognized as the most inclusive and diverse organization for entrepreneurial

"For the first time in the history of the Kentucky chapter of NAWBO, we have a team of leaders for Diversity, Equity, and Inclusion. Members include Lettie Johnson, Ingrid Martinez, and Talley Russell, as well as Laura Leaton, President-elect, and Beni Lopez, Secretary." – Sarah J. Waskey

women in the United States, and specifically here, in Kentucky. "Traditionally, NAWBO has not had a direct intention on diversity, equity, and inclusion," says Lettie Johnson, Diversity, Equity, and Inclusion Chair. "With all that is happening in our world, NAWBO now realizes diversity, equity and inclusion are intentional values that should be at the core of every organization, and we are making the necessary adjustments to align and position ourselves to better serve and advocate on the behalf of ALL Women."

"We need to create a new way of being together in this world, an equitable and more inclusive way, and I believe that women are going to be a big part of bringing about that change," says Sarah. "Developing women leaders is the best investment we can make in humanity. NAWBO will be a place where all women feel welcome, where they will see themselves represented, and their voices lifted throughout our organization." This local chapter of NAWBO is part of the support and structure of a national organization that includes access to educational programming and a national network of entrepreneurial and professional women.

In this virtual and digital age, that network is more valuable and accessible than ever. However, NAWBO is not just for women business owners. The NAWBO network is full of professional women that support women business owners, CPAs, attorneys, bankers, insurance agents, etc., as well as the next generation of women business owners and professionals. For more information: NAWBOKENTUCKY.ORG

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nterior Design is my passion, and getting all of the ‘details’ on every project correct is always my focus from start to finish,” says Lesa Buckler of her stellar work at Details Interiors. “I want our clients to look around their home and feel that it is perfectly tailored to the way they live.”

Details Interiors

Details Interiors is well known for its amazing showroom, but it’s also a business built on honesty, transparency, and a passion for inspiring design. The firm’s success has grown by word-of-mouth and repeat clientele for over 20 years. Each of the designers at Details are “out-of-the-box” thinkers with exacting standards, a unique eye for design, and an infectious blend of energy, professionalism, and humor. “We pride ourselves in the fact that at Details, we continually seek out the new and best of our industry,” Lesa says. For more information: (502) 253-0092 DETAILSINT.COM



later Jewelers is thankful for loyal customers and grateful to new customers for allowing us the privilege of sharing happy moments during these difficult times.

William D. Clater opened in Louisville, Kentucky in October 1949. He grew the business based on honesty, trust, integrity and superior customer service. Sallie Clater Baer and Megan Campbell Martin have continued in his footsteps since purchasing the store from him in 1997.

Clater Jewelers 140 TOPS LOUISVILLE | October 2020

Megan’s daughter, Christy Martin Effinger found out she loved jewelry as much as her mom and Sallie. Christy pursued a Graduate Gemologist Certification from the Gemological Institute of America. Christy believes being hands on and having the knowledge in all aspect of the jewelry business is key. Clater Jewelers is truly a family jeweler and happy to be in our 71st year of business. Buying a diamond or any piece of jewelry is a little easier when you find a jeweler you trust. Clater Jewelers is committed to helping their customers, treating them like family and providing the best jewels at the best values. CLATERJEWELERS.COM • WESTPORT VILLAGE • (502) 426-0077

Greater Louisville Inc. WOMEN IN BUSINESS


his is a new day for Greater Louisville Inc. and its first ever female CEO, Sarah Davasher-Wisdom. “GLI has an important role in growing our community and helping businesses. The GLI leadership team is almost entirely female, and GLI believes it is important to elevate women in business,” said Sarah. GLI is prepared to help your business grow through a suite of discounted products, including Humana health insurance, the Kentucky RX Card, Office Depot discounts, and Ovare Headshots. GLI also provides connections to other businesses, advocates for a stronger business environment, and leads strategic initiatives in economic and workforce development.

(From left to right) Rebecca Wood, COO & VP of Investor Development; Sarah Davasher-Wisdom, President & CEO; Carla Wright, CFO; Iris Wilbur Glick, VP of Public Policy & External Affairs

In addition, GLI has taken important steps to advance racial equity. “Our city is at a pivotal moment, and we recognize the pain felt by many in our community due to the death of Breonna Taylor,” Sarah said. “Dedicated initiatives like the Business Council to End Racism and the creation of a minority business accelerator to help companies scale are moving forward with great momentum and support. Future economic growth will require intentional and meaningful action to ensure prosperity for marginalized communities. GLI, as a convener of the business community, must be the catalyst for real change and help propel our community to the next level. “ For more information: (502) 625-0000 GREATERLOUISVILLE.COM

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t’s a dream career,” says Northwestern Mutual Financial Advisor Andrea Smallwood. “Easing someone’s worries about their finances and watching them accomplish their goals is such a rewarding thing to be a part of.” Northwestern Mutual takes a comprehensive approach to financial planning to clients across income levels and stages of life. “Because our planning process is extremely goal focused, I know in my heart that the work we do is not product focused, but client focused,” says Andrea. In addition, the company offers a unique and fulfilling career opportunity to those looking to establish a career that provides financial freedom, work/life balance, and a community of support. “Now more than ever, this career is perfect for women needing a little extra grace and flexibility in their personal and professional lives.” For more information: (502) 708-4616 NORTHWESTERNMUTUAL.COM

Northwestern Mutual WOMEN IN BUSINESS


aria Teresa Rodriguez, the proud owner of the top-notch cleaning service, Trust Home Cleaning, came to America as a political refugee from Cuba 12 years ago. She takes great pride in her opportunity at being a U.S. Citizen and living her American dream while applying passion to her work.

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This women-owned small business is the preferred high-end cleaning service company in town. “I take care of my clients with the same respect, ethics, and care as I would take care of myself,” says Maria. Trust Home Cleaning has built a second to none reputation and offers customizable, detailed cleaning services. Maria and her team are committed to delivering excellence to every customer. She goes above and beyond to meet and exceed customer satisfaction. For more information: (502) 919-1421 TRUSTHOMECLEANING.COM

European Splendor WOMEN IN BUSINESS


or Susan Straub’s clientele, European Splendor feels like an oasis of peace and positive vibes. “2020 has been a different year for our business,” Susan says. “The positive effect has been that people can come in, browse, and have an experience. They get to get away for a while.”

In addition to the free dopamine, European Splendor offers the finest and most elegantly charming treasures from across the Atlantic, including furniture, pottery, soaps, books, and so much more. Right now, the shop features many cozy items for Fall, including Charcuterie boards and cheese knives from Holland. If you can’t shop instore, you can visit the website, where local delivery is free for yourself or as gifts to others. Starting on the 16th of this month, the store will be open until 9 on Fridays, as Susan gears up for the holiday season. For more information: (502) 618-1633 EUROPEAN-SPLENDOR.COM

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s the only woman and the newest member of the corporate team, I feel I have an equal voice in decision making,” says Liz Percival, Director of Marketing for Wild Eggs. Liz’s early contributions include the waitstaff’s new updated fun, quirky uniforms, focus groups to provide candid feedback, and technology to manage Wild Eggs’ waitlist, gift card, online ordering, and loyalty programs. Liz joined the team one week prior to the Covid-19 shutdown. Confronted by a changing restaurant landscape, she led an effort to redesign Wild Eggs’ digital marketing in order to adapt to the fluctuating business conditions. “The pandemic compelled us to be creative as we re-imagined our menu and streamlined business processes to make carry-out and delivery easier for our guests,” says Liz. St. Matthews (502) 893-8005 • Westport Village (502) 618-2866 Landis Lakes (502) 618-3449 • Downtown (502) 690-5925 Jeffersonville, IN (812) 913-4735 WILDEGGS.COM



agnolia and Fig is more than a store. It’s a place where women feel empowered, where you can feel your best by looking your best, where you can feel a real connection. “I’m used to seeing new and regular customers of all ages and body types coming into the store at all different stages of their life, many times preparing for big events,” says Stephanie Susemichel, founder and owner. “I love to get them in the clothes that will make them feel strong. That’s why I do what I do. When COVID hit, we had to close this space. I learned so much about what it means to me and everyone who shops here.”

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During the shutdown in March, Stephanie continued to work through curbside service and even delivery. “I’m not gonna lie, it just wasn’t the same, and it was really demoralizing,” she says. “I was so happy to see my people, but it was very sad that they couldn’t come inside.” Her customers felt the same, lamenting the loss of a beloved sense of normalcy and comfort we often took for granted before. They found solace in the fantastic clothes and even loved that the familiar scent of Stephanie’s candles clung to them. Today, the shop is open again, and Stephanie is thrilled. “We’re fully compliant with everything we need to be doing to keep the customers and staff healthy and happy,” she says. “I’m just so happy to have this place again, and I welcome everyone.” For more information: (502) 253-4567 MAGNOLIAANDFIGBOUTIQUE.COM


“Making people feel beautiful in their own skin.”


ith a sensitive and considerate approach, Sarah Hutchins applies her skincare expertise in an affordable and accessible way, unique to everyone she serves. “It’s easy to feel insecure about the imperfections that we all have,” Sarah observes. “So much of what we see in the media can make us forget that we’re looking at very edited images. I like to remind clients, young women, especially, to feel comfortable in their skin and not focus on what they see on social media.” Sarah has such a way and is so trusted that many of her clients have followed her from her years as a surgical assistant. “I have created an environment that doesn’t feel like a doctor’s office; it feels like a place you can come and relax while being able to be vulnerable about your skin concerns,” Sarah says.” Skin affects everything- confidence, a sense of well being, and how you project yourself. Her clients can expect to continue looking and feeling their absolute best via personalized care plans and the best products available. Sarah looks at skin health from a larger perspective. “It’s so much more than just products,” she says. “It’s diet, environmental conditions, sleep, seasonal changes, hormones, and stress as well.” SkinRejuv502 is growing and expanding. Sarah has partnered with Elizabeth Mills, a nurse practitioner specializing in injections and aesthetics. The two share the same approach. “We want everyone to feel comfortable and confident in their beauty,” says Sarah. For more information: (502) 331-3021 P @SKINREJUV502

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omen play music now more than ever," says Whitney McNicol, part of the new ownership at Mom's Music, Louisville's primary independent location for music lovers. "They make up about 50% of our customer base, and we make sure there's no intimidation here."

Mom’s Music

That standard of service is part of the same commitment to excellence that Mom's has maintained for generations. "Music is fun, you can do it at any age, and it can become your livelihood," says Beverly Maxwell, one of the original owners. Mom's caters to every level of skill or interest. In addition to every instrument imaginable, lessons are also available. Susan Kraft is there to greet you, and she loves giving tours of the store. "We believe in making visitors feel comfortable," she says. For more information: (502) 897-3304 MOMSMUSIC.COM



love what I do. I feel like I’m changing the world,” says Jessica Green. In addition to her role as a District 1 Councilwoman, she sits at the Chair of Metro Council’s Public Safety Committee and is a member of the Community Affairs, Health, & Education Committee, and also runs her own practice in Family Law, encompassing divorce, child custody, adoptions, and domestic violence and abuse cases. “When it’s a great day for my clients, I celebrate right along with them,” she says. “On the hard days, I go through that, too, and I can’t help but carry it with me.”

The strong multitasker is also proud of her family, including her husband, three adopted kids, and a newborn. Law office: (502) 855-3299 • City Hall: (502) 574-1101

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Steinbock Interiors WOMEN IN BUSINESS


isa Steinbock is the principal owner and lead interior designer for Steinbock Interior Design Group. She has 23 years of experience in design and construction. Steinbock Interiors offers complete interior and exterior design for both residential and commercial projects.

Lisa and her staff offer a one stop shop, with services ranging from complete home remodeling, interior and exterior painting, custom cabinets and countertops, all types of flooring, furniture, custom window treatment and coverings, and accessories. In addition, they also offer a wide range of staging services for real estate agents and homeowners. “Our goal is to provide our clients with the utmost quality and craftsmanship while helping them to stay within their set budget,” says Lisa. “We strive always to have our clients feeling like we did the very best for them. Making them happy is our greatest achievement.” “Lisa was exciting to work with,” says Rick and Lucy Lucas, clients of Steinbock. “When we decided to use her for remodeling our kitchen, she came loaded with ideas for possibilities that we loved. Lisa was extremely responsive to our inquiries about every little detail. She was clear on every choice we had to make and always gave us options. She got back to us almost immediately every time we contacted her. We were extremely pleased to work with her and appreciated her services very much.” For more information: (502) 836-7318 STEINBOCKINTERIORS.COM

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arrie Cousins’ experience with BIGGBY® COFFEE started quite accidentally. “My husband James and I were out driving when I had a headache and needed caffeine,” she recalls. “We just happened to find a BIGGBY® and discovered how fantastic it was and started going every weekend.”



’ve been working in healthcare and human services for the majority of my career,” says Elizabeth Wessels-Martin, CEO of The Center for Women and Families. “That has given me the skills, knowledge and opportunity to lead at The Center, where we help survivors of domestic violence and sexual assault.” Domestic violence and sexual assault can impact everyone, no matter your professional, social, economic or educational background. “Recently, we launched a project with the Pacific Institute for Research and Evaluation and Volunteers of America to provide HIV testing to our clients so we can better understand the intersectionality of those who have been in abusive relationships and HIV,” Elizabeth says. “People do not realize we are so much more than a shelter. I am so proud to work for this wonderful organization.” For more information: (502) 581-7200 THECENTERONLINE.ORG

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It was in 2011 when the couple moved from Lexington to Michigan. Carrie, with the encouragement of James, wanted to get involved in the charming coffee chain with the small town feel. “I never thought of myself as an entrepreneur, but this is what I am meant to do,” she says. Today, she owns five BIGGBY® locations, including the newest in Georgetown, her hometown. “I want to share BIGGBY® with everyone and help others who want to own a store,” she says. For more information: BIGGBY.COM

The Center For Women & Families


ENT and



or over 40 years, Advanced ENT and Allergy has been serving the local community. Part of the organization’s great strength comes from the fact that it provides deserved opportunities in every facet of its staff and emphasizes the importance of diversity. “I’m extremely proud of this company’s commitment to diversity in leadership,” says Danielle Fife, CEO. Through nearly 30 years of committed dedication, she’s been a healthcare professional, working up from beginning in a position as a scrub tech. She’s made many sacrifices along the way to achieve a position where she can truly best serve as the CEO of Advanced ENT and Allergy. Dr. Amy Ingram specializes in thyroid/ endocrine surgery, pediatrics, and chronic sinus disease. “I always wanted to be a doctor from the time that I was a child,” she says. “As I went to school and along my path, I didn’t meet many women who were surgeons, but the ones that I did guided me towards my specialty.” In addition to her position with Advanced ENT and Allergy, she is also a partner on the Board of Directors. “This is a group that truly encourages differences in opinions,” she says. “They’ve allowed me to make my practice look the way that I want it to in order to serve my patients best.” With an eye towards the future, Advanced ENT and Allergy will continue to thrive. “It’s important for us to continue having a presence in our community and continue to grow along with it,” says Danielle. Offering 8 Kentuckiana locations ADVANCEDENTANDALLERGY.COM

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y passion is supporting growth and development of businesses in this community,” says Deana Epperly Karem, President of the Jeffersontown Chamber of Commerce. “I offer a unique perspective, having grown up in a family business. I have spent my career helping companies expand, relocate, and achieve success in this market. My grandmother taught me the value of customer service and the importance of business engagement in the process to better the community. I am honored to have worked throughout this region in a variety of capacities to develop and preserve our economy.”

Deana Epperly Karem

The J-town Chamber is managed by an all-female staff who are passionate about this word. “We love Jeffersontown, and we love our members,” Deana says. “Having the privilege of working with smart, experienced business leaders from across the region motivates us to keep working to get and be better.” For more information: (502) 267-1674 JTOWNCHAMBER.COM



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ylene White has been in the photography industry for 20 years. She grew up in her parent’s business, Darwin’s Photography, and worked as a staff photographer at the Courier-Journal for eight years, where she was sent all over the world to cover disasters and health crises. Her background gave her extensive experience in every situation to photograph. Today, she specializes in headshots, portraits of business professionals, and corporate events. She helps empower professionals with images that give them confidence within their roles at a company. The images we use for our website and online presence couldn’t be more important now.

“It’s all about connecting with your client and giving them a positive photography experience.” Kylene says. “I like to be such a comfortable force when people meet me; they trust me to tell their life story. Then I get to create an image that represents them. What an honor for me.” For more information: (502) 235-7599 KYLENESPHOTOGRAPHY.COM

Down Syndrome of Louisville WOMEN IN BUSINESS



eet Down Syndrome of Louisville’s (DSL) Executive Director Julie Torzewski, Development Director Nicole Volz and Office Assistant Kristin Stewart. Together, these ladies are tasked with marketing, managing, fundraising, and advocating for individuals with Down syndrome (DS) in the Kentuckiana area.

DSL has been supporting, educating, and advocating for individuals with DS since 1977, and for the past 17 years has had the help of Kristen who ensures everything and everyone is “in line” at their 2 Lifelong Learning campuses. While Kristen is keeping everyone “in line”, Julie and Nicole work diligently to bring awareness to the organization and inclusion to the community. “As our community continues to educate itself about diversity & inclusion, we want to be sure that inclusion includes ALL.” says Julie. DSL offers support to more than 1,000 individuals in the area; and is tasked with raising more than 1 million dollars a year to support the 50+ programs and services currently offered. “We have big dreams for DSL and are confident that together we can use our talents to make a lasting impact. We are ready to grow our services and programs to ensure that individuals with DS have the opportunity to thrive and reach their full potential” said Nicole. Learn how you can make a lasting impact and help others thrive by visiting Special Thanks to Rodes for Him & Her and Create Institute of Makeup Design for preparing the ladies for this shoot.

For more information: (502) 495-5088 DSOFLOU.ORG

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t is the beginning of something big. Julie Bella Robbins, the BellaTox_, is bringing a Tox Bar to the Highlands. She is also proud to announce a new virtual location known as the VSpa, which will provide virtual consultations. Bella’s gentle touch has been cultivated by over a decade of experience as an Aesthetics Nurse Injector. The elegantly tasteful establishment will offer non-invasive injectables and customized skincare, all with a personalized touch. Bella is joined by Tracy Lear, known as the “Ecommerce Beauty Queen.” Tracy places a strong value on female leadership. “I have found that it’s about surrounding the right people in your life. If you aren’t growing, you’re failing,” says Tracy. She owns several companies along with her brother Skylar, including “VoilaVe_Beauty,” dedicated to providing premium products to all. Bella has her eyes set on building an institution that will be a real touchstone for the community. Her boutique will host private pop- up beauty parties for anyone interested in boosting their confidence. Along with Nurse Injector Lauren Antoine, RN with a fast growing passion for aesthetics. Lauren believes staying up to date with modern technique and new and advancing research is key to providing clients with superior care. Along with Dr. Ketta Jackson DNP, FNP-C as Medical Director on staff, this will be a place that you can trust with your beauty and wellbeing. For more information: (502) 526-1985 THEBELLATOX.COM

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oir Realty Ky LLC (1515 S 3rd St, 40208) is a black-owned and operated realty firm with plans to establish offices throughout Kentucky. It was launched to assist all Kentuckians to move toward homeownership, especially black and brown families, who have been discriminated against for decades through the illegal practices of redlining. “Homeownership is the cornerstone to building wealth and reducing poverty,” says Antoinette Reyes, Co-Founder and Principal Broker. “Our team of seasoned experts will guide you through the entire home buying process from credit repair, homebuyer education course, identifying financial lending institutions, home selection, and connections to home insurance brokers. Noir Realty has adopted the tagline “From Redlining To Homeownership” to convey to Black, Brown, and marginalized communities that we are here to help you. Homeownership leads to economic and social mobility.” For more information: (502) 777-6307 NOIR-REALTY.COM

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Kentucky Oaks & Derby 146 Recap September 4-5 Churchill Downs Photos by Dr. Michael Huang

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our ourview viewofofdowntown downtownliving living

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502.716.6710 502.716.6710| 1800 | 1800Marinas MarinasEdge EdgeWay WaySuite Suite100 100 TOPS LOUISVILLE | October 2020 157


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• Dedicated Internet Access • Web Hosting • Data Center Services

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321 East Breckinridge Street Louisville, Kentucky 40203 502-589-4638

Louisville-Middletown 12949 Shelbyville Rd, Suite 101 Louisville, KY 40243 (502) 874-5848 Louisville-St. Matthews 4505 Shelbyville Rd, Suite 100 Louisville, KY 40207 (502) 835-2001

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Alice and Olivia Fall Collection found at Rodeo Drive 2212 Holiday Manor Ctr. Louisville, KY 502-425-8999 Mon-Fri, 10am - 6pm Sat, 10am - 5pm Sun - Closed









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SMALL BATCHES. EXCEPTIONAL FLAVORS. No one makes Bourbon like Four Roses, because only we use ten proprietary recipes – each with its own unique flavor profile – to create distinct, premium Bourbons. Small Batch is a combination of four Bourbon recipes, which work together to balance spice, rich fruit and floral notes for a smooth sip. Small Batch Select is crafted from six recipes, sharing qualities of spice, while adding herbal notes before non-chill filtering, resulting in a distinguished taste.





10 BOURBON RECIPES. LIMITLESS POSSIBILITIES. • Four Roses Distillery LLC • Lawrenceburg, KY • Be mellow. Be responsible.

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