

With advertised stock down by 16.5 per cent compared with the same time last year, Adelaide continues to outperform cities on the eastern seaboard. Home values here have risen 1.3 per cent year-on-year, while prices in Melbourne, Sydney and Brisbane have all dipped by around 10 per cent.
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While property markets on the eastern seaboard have experienced significant declines over the past year, Adelaide real estate continues to defy the trend.
The latest report from property market analyst CoreLogic shows that dwelling values in Sydney, Brisbane and Melbourne have dropped by 10.7 per cent, 9.8 per cent and 8.9 per cent respectively over a 12-month period.
In contrast, Adelaide property prices have increased by 1.3 per cent over the same period. Perth is the only other capital city to experience annual growth, also by 1.3 per cent.
According to CoreLogic, dwelling values in Adelaide are down just 0.1 per cent over the past quarter and actually rose by 0.2 per cent last month.
As a result, home values here now sit just 2.2 per cent below the record-high levels established in July 2022.
It’s interesting to note that homes in the more affordable price range have enjoyed the strongest growth over the past three months.
CoreLogic’s stratified hedonic dwelling index showed that Adelaide properties in the lowest quartile enjoyed a 1.8 per cent spike in value, while there was a 0.4 increase in the middle quartile. However, homes in the upper quartile dipped by 1.3 per cent.
At TOOP+TOOP, we continued to achieve strong results at all price points.
Our team sold almost 50 properties for the month at an average price of more than $1.1 million. Our average time on market was just 20 days, compared with the broader Adelaide average for all agencies of 31 days.
Put simply, good-quality listings with TOOP+TOOP are still selling quickly and achieving excellent prices.
At TOOP+TOOP, we continue to achieve strong results at all price points
Our volume of sales did dip marginally last month, but that’s in line with a broader national trend. CoreLogic estimated there were 35,398 sales nationally for the month, a decrease of 21.5 per cent compared with the same period last year.
Our digital data was extremely strong last month, with the toop.com.au website attracting almost 150,000 unique users and our social media accounts reaching more than 185,000 users.
While buyer interest and activity has remained consistently high in Adelaide, stock levels continue to be lower than expected.
According to CoreLogic, there were 137,269 properties listed for sale nationally over the latest four-week period, with 31,356 of those listings new to the marketplace.
In Adelaide, the volume of new listings for the month dropped by 16.2 per cent, while total advertised stock was down by 16.5 per cent.
The toop.com.au website attracted almost 150,000 unique users and our social media accounts reached more than 185,000 users
When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.
We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.
That drive to be the best and continually evolve for our clients still burns strong.
We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.
Expect more with TOOP+TOOP.
STUNNING VIEWS AND IDYLLIC LIFESTYLE
Best Offers By 9 May 2023
Amelia Langhans 0422 125 242
This immaculate, high-quality home is the perfect blend of modern convenience and classic charm, lovingly built by the current owners. From the moment you step inside, you will be captivated by the light-filled lounge room and the formal dining room. The open-plan casual dining and living area is the perfect place to entertain, with stunning city views that will take your breath away. The renovated kitchen is a chef’s dream, with black granite benchtops and Blanco appliances. Upstairs the main suite is a private retreat, with a new ensuite bathroom and dressing room. There are a further three bedrooms on the first floor and the renovated main bathroom is a luxurious finish to the home.
+ AMELIA LANGHANS
www.5coach.toop.com.au
ADELAIDE
ADELAIDE
3106/17 Austin Street
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
View property at:
www.3106-17austin.toop.com.au
ANGLE VALE
23 Sam Circuit
Jake Theo 0422 959 650 jake.theo@toop.com.au
View property at:
www.23sam.toop.com.au
$1.08m-$1.18m
18 & 19/430 Pulteney Street
Sarah Jaensch 0408 285 485 sarah.jaensch@toop.com.au View
www.18-19-430pulteney.toop.com.au
BASKET RANGE
289 Range Road
James Lindsay 0434 182 351 james.lindsay@toop.com.au
View property at:
www.289range.toop.com.au
ContactAgent
AUCTION 12 Clearview Street
www.12clearview.toop.com.au
BEAUMONT
View property at: 4 Bed 2 Bath 3 Car
Contact agent View
BEAUMONT www.8katoomba.toop.com.au
71B Gibson Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View property at:
www.71bgibson.toop.com.au
CROYDON
Contact Agent
36 Marlborough Street Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
www.36marlborough.toop.com.au
Contact Agent
50 Thomas Street Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View property at:
www.50thomas.toop.com.au
Contact Agent
Contact Agent 1 McCarron Way Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View
www.1mccarron.toop.com.au
5A Rickaby Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View property at:
www.5arickaby.toop.com.au
Contact Agent
2297 Gorge Road Sharee Redic 0407 722 660
James Lindsay 0434 182 351
www.2297gorge.toop.com.au
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Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.
“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.
“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.
“Our vertical videos ensure properties are showcased to their full potential on mobile devices.
“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”
Ms Toop said changes to the way social media platforms deliver video content had been a key factor.
“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.
“But the Australian launch of YouTube Shorts has been hugely significant.
“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.
“It’s game-changing for our clients.
“Our marketing studio spent many months perfecting the art of vertical video.
“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”
TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.
They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.
“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.
“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.
“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.
“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”
TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.
• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format
• 84% of realestate.com.au users searched for properties on their mobile device
• Video streaming is expected to account for up to 82% of total web traffic
• 94% of mobile-phone usage is in portrait mode
• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode
• On average, consumers only view 14% of an ad displayed in horizontal mode
• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop
Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.
$1.95-$2.1 million 80 Sunnyside Road
Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.80sunnyside.toop.com.au
5/1 Sixth Avenue
Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.5-1sixth.toop.com.au
Contact Agent
7A Woodley Road Grant Wills 0419 865 829 grant.wills@toop.com.au
www.7awoodley.toop.com.au
$2.65
14 Peregrine Way
Scott Thomson 0414 427 427
scott.thomson@toop.com.au
Inspect Contact Agent
www.14peregrine.toop.com.au
Contact Agent
View property at:
www.13charlessturt.toop.com.au
19 Hampton Street Julie Zanes 0438 886 113
julie.zanes@toop.com.au
View property at:
www.19hampton.toop.com.au
3 Kent Street Glenn McMillan 0476 394 663
Peter McMillan 0417 733 900 View property at:
www.3kent.toop.com.au
Contact Agent
15 Altair Avenue West Jake Theo 0422 959 650 jake.theo@toop.com.au View
www.15altairavenue.toop.com.au
11/8-20 Wakefield Street
Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:
www.11-8-20wakefield.toop.com.au
Auction
45B Daly Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au View property at:
www.45bdaly.toop.com.au
Contact Agent
23 Romalo Avenue Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255 View property at:
www.23romalo.toop.com.au
$1.35m-$1.45m
15 Dover Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:
www.15dover.toop.com.au
Contact Agent
MANSFIELD PARK
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.21waller.toop.com.au
MAYLANDS
44 Adelaide Street Becky Neale 0417 832 549 becky.neale@toop.com.au
View property at:
www.44adelaide.toop.com.au
MILE END
25 Ebor Avenue Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.25ebor.toop.com.au
MARDEN
$2,600,000
3 Willowbank Crescent Sharee Redic 0407 722 660 sharee.redic@toop.com.au Inspect Saturday 12-12.30pm
www.3willowbank.toop.com.au
MAYLANDS
Contact Agent
Contact Agent
17 Dover Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au
View property at:
www.17dover.toop.com.au
MILE END
Contact Agent
34 Rose Street Nicole Neill 0413 879 889 nicole.neill@toop.com.au
View property at:
www.34rose.toop.com.au
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With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.
TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.
That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.
“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.
“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.
“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.
“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.
“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”
On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.
“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.
“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.
“We have sold many, many properties that were never publicly released.”
TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.
Private and VIP inspections can then be arranged under conditions that suit the vendor.
TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.
To register, go to vault.toop.com.au
The Toop Vault has more than 23,000 members
MITCHAM
NEW
52 Smith-Dorrien Street
Nicole Neill 0413 879 889
nicole.neill@toop.com.au
View property at:
www.52smith-dorrien.toop.com.au
NORTH ADELAIDE
5 Tarni Court Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au
View property at:
www.5tarni.toop.com.au
NORWOOD
Contact Agent
50 Elizabeth Street Bronte Manuel 0439 828 882 Jessica Crane 0423207478
View property at:
www.50elizabeth.toop.com.au
6/3 Runge Place Jake Theo 0422 959 650 jake.theo@toop.com.au View property
www.6-3runge.toop.com.au
NORWOOD
2/9 Alfred Street
Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.2-9alfred.toop.com.au
PARA HILLS
8 Frank Street
Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880
View property at:
www.8frank.toop.com.au
PARKSIDE
Contact Agent
8 Ray Street
Gena Nash 0408 828 415
Lew Toop 0419 888 893
View property at:
www.8ray.toop.com.au
8/46A Robsart Street
Kirk Fernandez 0430 311 799 kirk.fernandez@toop.com.au
View property at:
www.8-46arobsart.toop.com.au
POORAKA
69 Hereford Avenue
Debi Zecevich 0412 170 014
debi.zecevich@toop.com.au
View property at:
www.69hereford.toop.com.au
$1.55m-$1.65m
2/26 Quinlivan Road
Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.2-26quinlivan.toop.com.au
41 Marina Drive Scott Thomson 0414 427 427 scott.thomson@toop.com.au
Inspect Contact Agent
www.toop.com.au
RIDLEYTON
Contact Agent
4 Ann Place Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880 View property at:
www.4ann.toop.com.au
Contact Agent
sharee.redic@toop.com.au View property at:
www.4-15hythe.toop.com.au
Contact Agent 19 Hewitt Avenue Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:
www.19hewitt.toop.com.au
SMITHFIELD
Contact Agent 4 Mariner Drive Sharee Redic 0407 722 660 Gena Nash 0408 828 415
Inspect Saturday 1.30-2pm
www.4mariner.toop.com.au
Contact Agent 54 Admiralty Circuit Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au
Inspect Contact Agent
www.54admiralty.toop.com.au
3 Second Avenue
Sally Cameron 0412 915 108 sally.cameron@toop.com.au
View property at:
www.3second.toop.com.au
TERINGIE
Contact Agent
STONYFELL
75 Woodland Way Jordan Begley 0410 289 240
jordan.begley@toop.com.au
View property at:
www.75woodland.toop.com.au
Contact Agent
1 Eucalypt Court Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255
View property at:
www.1eucalypt.toop.com.au
TRANMERE
Contact
sally.cameron@toop.com.au
View property at:
www.40hereford.toop.com.au
12B Edwin Avenue Alexander Parzis 0410 588 633 Hayley Parzis 0411 318 382
View property at:
www.12bedwin.toop.com.au
TUSMORE
Contact Agent
Sharee Redic 0407 722 660
sharee.redic@toop.com.au
View property at:
www.81tusmore.toop.com.au
9/15 Hardys Road
Grant Wills 0419 865 829 grant.wills@toop.com.au View property at:
www.9-15hardys.toop.com.au
35 Trevelyan Street
Julie Zanes 0438 886 113 julie.zanes@toop.com.au
www.35trevelyan.toop.com.au
Auction
17A Church Terrace Sally Cameron 0412 915 108 sally.cameron@toop.com.au View
www.17achurch.toop.com.au
Contact Agent
16 Burke Street Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View property at:
www.16burke.toop.com.au
Contact Agent
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.32harriet.toop.com.au
13 Mcdonnell Avenue Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.13mcdonnell.toop.com.au
Contact Agent
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Auction is proving to be an increasingly popular method to achieve a premium price.
While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.
Here are the pros and cons of different selling methods:
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).
An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).
An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.
These campaigns require buyers to put forward their highest and best offer by a fixed date.
Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.
This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.
The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.
This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.
Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.
Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.
Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
A Private Treaty sale offers more flexibility than other methods.
The property can be advertised with or without a price or a price range can be provided.
There are also no time limitations or deadlines. It may take days, weeks ore months.
Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.
When executed correctly, this is a very effective and powerful method of sale.
Unlike auction, the tender process is unlikely to create emotional bidding.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
ABC ADELAIDE
Ryan Yuan 0422429939
Lalita Yuan 0433 402 255
Auction $285,000 vault.toop.com.au
GHI
ADELAIDE
Thomas Crawford 0448888816
Best Offers
vault.toop.com.au
MNO
BRUKUNGA
James Lindsay 0434182351
Best Offers
vault.toop.com.au
DEF
ADELAIDE
Julie Zanes 0438 886 113
Best Offers
vault.toop.com.au
JKL
ASCOT PARK
Gena Nash 0408 828 415
Lew Toop 0419 888 893
For Sale
vault.toop.com.au
PQR
BURNSIDE
Sally Cameron 0412915108
Auction vault.toop.com.au
ABC CAMPBELLTOWN
Alexander Parzis 0410588633
Hayley Parzis 0411318382
For Sale vault.toop.com.au
HAZELWOOD PARK
Julie Zanes 0438 886 113
For Sale $520,000 - $550,000 vault.toop.com.au
DEF
DULWICH
Jordan Begley 0410289240 Auction vault.toop.com.au
GHI JKL
HAZELWOOD PARK Grant Wills 0419865829 Auction vault.toop.com.au
MNO
KILBURN
Sharee Redic 0407 722 660
Best Offers vault.toop.com.au
PQR
Sharee Redic 0407 722 660
Thomas Crawford 0448888816
Best Offers vault.toop.com.au
ABC MODBURY HEIGHTS
Jake Theo 0422959650
For Sale
vault.toop.com.au
GHI
ROSE PARK
Sally Cameron 0412915108 Auction vault.toop.com.au
MNO
ROYAL PARK
Sharee Redic 0407 722 660 Auction vault.toop.com.au
DEF
PARKSIDE
Kirk Fernandez 0430 311 799
Best Offers vault.toop.com.au
JKL
ROSTREVOR
Hayley Parzis 0411318382
For Sale vault.toop.com.au
PQR
ROYAL PARK
Alexander Parzis 0410588633
Hayley Parzis 0411318382
For Sale
vault.toop.com.au
James Lindsay 0434182351
Best Offers
vault.toop.com.au
James Lindsay 0434182351
Best Offers vault.toop.com.au
Ryan Yuan 0422429939
Best Offers $2,500,000 - $2,700,000 vault.toop.com.au
Anita Hardingham 0413 335 706 Auction vault.toop.com.au
Sally Cameron 0412915108
Best Offers
vault.toop.com.au
Thomas Crawford 0448888816
Best Offers
vault.toop.com.au
genevieve.toop@toop.com.au