TOOP+TOOP Magazine - May 12 2023

Market Pulse

21 Waller Street, Mansfield Park | Saturday, May 13, 10am

3 Kent Street, Hawthorn | Saturday, May 13, 11.30am

Adelaide home values remain very steady compared with other capital cities, with sale prices here rising by 0.9 per cent over the past 12 months. By comparison, values in Melbourne and Sydney have dropped by 8.9 per cent and 10.6 per cent respectively over the same period.

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Adelaide market update with Bronte Manuel

Despite regular media speculation about a declining housing market, the reality is there’s no sign of a significant market slowdown in Adelaide as we move deeper into 2023.

At TOOP+TOOP, we sold more than $70 million of property over the past month at an average price approaching $1.05m.

The average days on market for TOOP+TOOP sales also dropped to 25, compared with 36 days across all agencies in Adelaide.

Feedback from our team on the ground is that there’s still strong demand for well-located, well-presented homes at all price points across Adelaide.

There’s no doubt an ongoing sparsity of stock in Adelaide is a key factor.

According to the latest report from property market analyst CoreLogic, there are 5.9 per cent fewer properties on the market in Adelaide compared with 12 months ago, when stock levels were already severely depleted.

At the national level, there were 145,196 listings observed over the past four weeks, but total listings are still markedly lower than the previous five-year average.

Put simply, we’re still facing a scenario where demand is outweighing supply. There’s a large pool of eager buyers competing for a relatively small selection of suitable homes.

The volume of new listings advertised in Adelaide was also down relative to the same period last year, dropping 4.2 per cent.

Those conditions are not expected to change significantly in the near feature, with listing levels likely to trend lower through the cooler months of the year before rising again in spring.

There is a large pool of eager buyers competing for a relatively small selection of suitable homes.

In terms of sale prices, CoreLogic data shows that Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago.

Adelaide home values hit their record-high in July 2022 and we are now only 2.4 per cent below that level.

By comparison, dwelling values in Sydney and Melbourne are down 12 per cent and 9 per cent respectively over the past 12 months.

Nationally, home prices are 8 per cent lower over the past 12 months, the largest annual decline on record.

While further interest rate rises could create a level of buyer hesitation, the Adelaide market in general continues to outperform its eastern states counterparts from a selling perspective.

Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago

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ROSSLYN PARK

STUNNING VIEWS AND IDYLLIC LIFESTYLE

Best

Offers By 9 May 2023

Amelia Langhans 0422 125 242

This immaculate, high-quality home is the perfect blend of modern convenience and classic charm, lovingly built by the current owners. From the moment you step inside, you will be captivated by the light-filled lounge room and the formal dining room. The open-plan casual dining and living area is the perfect place to entertain, with stunning city views that will take your breath away. The renovated kitchen is a chef’s dream, with black granite benchtops and Blanco appliances. Upstairs the main suite is a private retreat, with a new ensuite bathroom and dressing room. There are a further three bedrooms on the first floor and the renovated main bathroom is a luxurious finish to the home.

+ AMELIA LANGHANS

www.5coach.toop.com.au

BEAUMONT

12 Clearview Street

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.12clearview.toop.com.au

BOWDEN

71B Gibson Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.71bgibson.toop.com.au

BROMPTON

BEAUMONT

86 Coglin Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.86coglin.toop.com.au

AUCTION

8 Katoomba Road

Becky Neale 0417 832 549

Contact agent

View property at:

www.8katoomba.toop.com.au

BOWDEN

Contact Agent

G5/46 Sixth Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.g5-46sixth.toop.com.au

COLLEGE PARK

Contact Agent

Contact Agent

36 Marlborough Street Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.36marlborough.toop.com.au

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TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

CROYDON

50 Thomas Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.50thomas.toop.com.au

Contact Agent

1 McCarron Way

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.1mccarron.toop.com.au

Contact Agent

5A Rickaby Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.5arickaby.toop.com.au

DEVON

Contact Agent

2297 Gorge Road

Sharee Redic 0407 722 660

James Lindsay 0434 182 351 View property at:

www.2297gorge.toop.com.au

1B Simpson Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.1bsimpson.toop.com.au

Contact Agent

Vincent Doran 0466 229 880

Thomas Crawford 0448 888 816

View property at:

www.46young.toop.com.au

CROYDON PARK

CUDLEE CREEK

CROYDON PARK

PARK

DUDLEY PARK

1/220 Greenhill Road

David O'Grady 0417 885 557 david.ogrady@toop.com.au

View property at:

www.1-220greenhill.toop.com.au

24 Wonoka Street James Lindsay 0434 182 351 Anita Hardingham 0413 335 706 View property at:

www.24wonoka.toop.com.au

Best Offers

Contact Agent 15 Vauxhall Street

Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.15vauxhall.toop.com.au

75 Nelson Avenue Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.75nelson.toop.com.au

Contact Agent

Inspect Saturday 10-10.30am

www.10stithians.toop.com.au

80 Sunnyside Road

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.80sunnyside.toop.com.au

$1.95-$2.1 million

GLEN OSMOND

ERINDALE

GAWLER EAST

EDEN HILLS

FLINDERS PARK

EASTWOOD

7A Woodley Road

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.7awoodley.toop.com.au

GREENWITH

$2.65 million

View property at:

www.13charlessturt.toop.com.au

Contact Agent 14 Peregrine Way Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.14peregrine.toop.com.au

HAWTHORN

19 Hampton Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au

View property at:

www.19hampton.toop.com.au

HOPE VALLEY

3 Kent Street Glenn McMillan 0476 394 663

Peter McMillan 0417 733 900

View property at:

www.3kent.toop.com.au

15 Altair Avenue West Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.15altairavenue.toop.com.au

HAWTHORN

Zanes 0438 886 113

Crawford 0448 888 816

0466 229 880

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Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

The Toop Vault has more than 23,000 members

MAYLANDS

MILE END

17 Dover Street

Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.17dover.toop.com.au

MILE END

Contact Agent

25 Ebor Avenue Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880

View property at:

www.25ebor.toop.com.au

MITCHAM

Contact Agent

34 Rose Street

Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at:

www.34rose.toop.com.au

MOUNT BARKER

82 Wycombe Drive

Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au

View property at:

www.82wycombe.toop.com.au

52 Smith-Dorrien Street Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at:

www.52smith-dorrien.toop.com.au

ContactAgent

Contact Agent 414/1-2 Tarni Court

Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au

View property at:

www.414-1-2tarni.toop.com.au

Street Grant Wills 0419 865 829

grant.wills@toop.com.au

Auction 27/5

www.6-3runge.toop.com.au

www.8frank.toop.com.au Contact Agent 8 Frank Street Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880

Ray Street Gena Nash 0408 828 415 Lew Toop 0419 888 893 PARKSIDE

8 5 Bed 3 Bath 2 Car Swimming Pool

91 Alfred Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au View

ROSE PARK

17 Ridgeland Drive

property

TERINGIE

4 Bed 2 Bath 2 Car

Contact

Agent

at:

TERINGIE

75 Woodland Way

Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

TUSMORE

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

property at: 4 Bed 2 Bath 4 Car Swimming Pool

www.81tusmore.toop.com.au

Contact Agent 44 Ridgeland Drive Alexander Parzis 0410 588 633 Hayley Parzis 0411 318 382 5 Bed 3 Bath 4 Car

TRINITY GARDENS

sally.cameron@toop.com.au

$295,000-$320,000 9/15 Hardys Road Grant Wills 0419 865 829 grant.wills@toop.com.au View property at:

www.9-15hardys.toop.com.au

Sharee Redic 0407 722 660

www.5almond.toop.com.au

Trevelyan Street Julie Zanes 0438 886 113

Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880

Church Terrace

Cameron 0412 915 108

Doran 0466 229 880

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Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.

We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.

That drive to be the best and continually evolve for our clients still burns strong.

We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.

Expect more with TOOP+TOOP.

ABC ADELAIDE

Julie Zanes 0438 886 113 Best Offers

vault.toop.com.au

GHI

ADELAIDE

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

DEF

ADELAIDE

Thomas Crawford 0448888816

Best Offers

vault.toop.com.au

MNO

BURNSIDE

Sally Cameron 0412915108

Auction vault.toop.com.au

JKL

ASCOT PARK

Gena Nash 0408 828 415 Lew Toop 0419 888 893 For Sale

vault.toop.com.au

PQR

CUDLEE CREEK

Sharee Redic 0407 722 660

Best Offers

vault.toop.com.au

ABC DULWICH

Jordan Begley 0410289240

Auction vault.toop.com.au

GHI

GREENWITH

Scott Thomson 0414427427 Best Offers vault.toop.com.au

MNO

HAZELWOOD PARK

Grant Wills 0419865829

Auction vault.toop.com.au

DEF

EDEN VALLEY

James Lindsay 0434182351

Sam Hayes 0438 767 227 Best Offers vault.toop.com.au

JKL

HAZELWOOD PARK

Julie Zanes 0438 886 113 For Sale $520,000 - $550,000 vault.toop.com.au

PQR

Peter McMillan 0417733900

Glenn McMillan 0476394663

Auction vault.toop.com.au

KENSINGTON PARK

ABC KILBURN

Sharee Redic 0407 722 660 Best Offers vault.toop.com.au

GHI

MODBURY HEIGHTS

Jake Theo 0422959650 For Sale vault.toop.com.au

MNO

ROYAL PARK

Sharee Redic 0407 722 660 Auction vault.toop.com.au

DEF

MILE END

Sharee Redic 0407 722 660

Thomas Crawford 0448888816 Best Offers vault.toop.com.au

JKL

PARKSIDE

Kirk Fernandez 0430 311 799 Best Offers vault.toop.com.au

PQR

ROYAL PARK

Alexander Parzis 0410588633

Hayley Parzis 0411318382 For Sale vault.toop.com.au

ABC SCOTT CREEK

James Lindsay 0434182351

Best Offers vault.toop.com.au

GHI

TOORAK GARDENS

Sharee Redic 0407 722 660 Auction vault.toop.com.au

MNO

UNLEY PARK

Anita Hardingham 0413 335 706

Auction vault.toop.com.au

DEF

ST PETERS

Sally Cameron 0412915108

Auction vault.toop.com.au

JKL

TOORAK GARDENS

Nicole Neill 0413 879 889

For Sale $295,000 - $310,000 vault.toop.com.au

PQR

Sally Cameron 0412915108

Best Offers

vault.toop.com.au

WESTBOURNE PARK

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au

Genevieve Toop Owner/Director of Marketing 0418 824 178

Alexander Parzis 0410 588 633

Amelia Langhans 0422 125 242

Alice Moorhouse 0418 821 438

Anita Hardingham 0413 335 706

Becky Neale 0417 832 549

Bronte Manuel 0439 828 882

David O’Grady 0417 885 557

Debi Zecevich 0412 170 014

Eloise McMillan 0417 766 900

Gena Nash 0408 828 415

Glenn McMillan 0476 394 663

Grant Wills 0419 865 829

Hayley Parzis 0411 318 382

Ian Jaensch 0417 457 979

Jake Theo 0422 959 650 James Lindsay 0434 182 351

Jessica Crane 0423 207 478

Jordan Begley 0410 289 240