TOOP+TOOP Magazine - June 9 2023

Market Pulse

There has been plenty of discussion around this week’s announcement of another interest rate rise but it is unlikely to have an immediate impact on selling conditions. With stock levels down 25 per cent compared with 12 months ago, buyer demand is still significantly outweighing supply.

*Cover 35A Patawalonga Frontage, Glenelg North

For more of these stories visit toop.com.au/blog or scan this code

Adelaide market update with Bronte Manuel

While property markets on the eastern seaboard have experienced significant declines over the past year, Adelaide real estate continues to defy the trend.

The latest report from property market analyst CoreLogic shows that dwelling values in Sydney, Brisbane and Melbourne have dropped by 10.7 per cent, 9.8 per cent and 8.9 per cent respectively over a 12-month period.

In contrast, Adelaide property prices have increased by 1.3 per cent over the same period. Perth is the only other capital city to experience annual growth, also by 1.3 per cent.

According to CoreLogic, dwelling values in Adelaide are down just 0.1 per cent over the past quarter and actually rose by 0.2 per cent last month.

As a result, home values here now sit just 2.2 per cent below the record-high levels established in July 2022.

It’s interesting to note that homes in the more affordable price range have enjoyed the strongest growth over the past three months.

CoreLogic’s stratified hedonic dwelling index showed that Adelaide properties in the lowest quartile enjoyed a 1.8 per cent spike in value, while there was a 0.4 increase in the middle quartile. However, homes in the upper quartile dipped by 1.3 per cent.

At TOOP+TOOP, we continued to achieve strong results at all price points.

Our team sold almost 50 properties for the month at an average price of more than $1.1 million. Our average time on market was just 20 days, compared with the broader Adelaide average for all agencies of 31 days.

Put simply, good-quality listings with TOOP+TOOP are still selling quickly and achieving excellent prices.

At TOOP+TOOP, we continue to achieve strong results at all price points

Our volume of sales did dip marginally last month, but that’s in line with a broader national trend. CoreLogic estimated there were 35,398 sales nationally for the month, a decrease of 21.5 per cent compared with the same period last year.

Our digital data was extremely strong last month, with the toop.com.au website attracting almost 150,000 unique users and our social media accounts reaching more than 185,000 users.

While buyer interest and activity has remained consistently high in Adelaide, stock levels continue to be lower than expected.

According to CoreLogic, there were 137,269 properties listed for sale nationally over the latest four-week period, with 31,356 of those listings new to the marketplace.

In Adelaide, the volume of new listings for the month dropped by 16.2 per cent, while total advertised stock was down by 16.5 per cent.

The toop.com.au website attracted almost 150,000 unique users and our social media accounts reached more than 185,000 users

ADELAIDE

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.16alfred.toop.com.au

ADELAIDE

ContactAgent 18 & 19/430 Pulteney Street

Sarah Jaensch 0408 285 485 sarah.jaensch@toop.com.au

View property at:

www.18-19-430pulteney.toop.com.au

ANGLE VALE

ADELAIDE

23 Sam Circuit

Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.23sam.toop.com.au

3106/17 Austin Street

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255 View property at:

www.3106-17austin.toop.com.au

ADELAIDE

Contact Agent

191/65 King William Street Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

Inspect :Auction Sat 10th June 4.00pm

www.191-65kingwilliam.toop.com.au

BASKET RANGE

$285,000

289 Range Road James Lindsay 0434 182 351 james.lindsay@toop.com.au

View property at:

www.289range.toop.com.au

BEAUMONT

8 Katoomba Road

Becky Neale 0417 832 549

becky.neale@toop.com.au View property at:

www.8katoomba.toop.com.au

BROADVIEW

103/59 Gibson Street

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650 View property at:

www.103-59gibson.toop.com.au

BROMPTON

7 Brooke Street

Sharee Redic 0407 722 660

sharee.redic@toop.com.au View property at:

www.7brooke.toop.com.au

BROMPTON

Contact Agent

86 Coglin Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.86coglin.toop.com.au

BROMPTON

Contact Agent

49 Hawker Street Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.49hawker.toop.com.au

Contact Agent

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.31kiln.toop.com.au

222 Harrogate Road

James Lindsay 0434 182 351

james.lindsay@toop.com.au

View property at:

www.222harrogate.toop.com.au

CAMPBELLTOWN

1A Raymel Crescent

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.1araymel.toop.com.au

BURNSIDE

2B James Street Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.2bjames.toop.com.au

Contact Agent

81 Hallett Road

Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.81hallett.toop.com.au

$990k- $1.089k

17 Garson Avenue Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.17garson.toop.com.au

CROYDON PARK

Car

7 Rover Avenue

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.7rover.toop.com.au

CROYDON PARK

CROYDON PARK

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TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

14/9 Eurilpa Avenue

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.14-9eurilpa.toop.com.au

FINDON

3/112 Wattle Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.3-112wattle.toop.com.au

$640,000-$700,000

39/6-24 Winona Street

Alexander Parzis 0410 588 633 Hayley Parzis 0411 318 382

www.39-6winona.toop.com.au

7A Woodley Road

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.7awoodley.toop.com.au

Under Contract

80 Sunnyside Road Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.80sunnyside.toop.com.au

$1.95-$2.1 million

5/1 Sixth Avenue Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View

www.5-1sixth.toop.com.au

Contact Agent

GLEN OSMOND

GLEN OSMOND

GLENELG EAST

EVERARD PARK

Sally Cameron 0412 915 108 sally.cameron@toop.com.au

www.83lambert.toop.com.au

47 KENT

TOWN

Wakefield Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au

KILBURN

Wakefield Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au

www.47awakefield.toop.com.au

www.55gladstone.toop.com.au

$1,700,000 9 Bed 3 Bath 3 Car

33A Wilpena Terrace

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

www.33awilpena.toop.com.au

View

property at: MAGILL

Agent

3 Willowbank Crescent

Sharee Redic 0407 722 660

sharee.redic@toop.com.au

View property at:

www.3willowbank.toop.com.au

MILE END

25 Ebor Avenue Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.25ebor.toop.com.au

403/16-18 Wirra Drive

Amelia Langhans 0422 125 242

amelia.langhans@toop.com.au Inspect By

www.403thesails.toop.com.au

64A Darebin Street

Sharee Redic 0407 722 660

MODBURY HEIGHTS

Contact

View property at: 4 Bed 3 Bath 2 Car

jake.theo@toop.com.au

www.742-76currawong.toop.com.au

3 Capezzone Court Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

www.3capezzone.toop.com.au

Contact

NORTH ADELAIDE

197 Childers Street

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.197childers.toop.com.au

Contact agent

NORTHFIELD

2/9 Alfred Street

Julie Zanes 0438 886 113 julie.zanes@toop.com.au

View property at:

www.2-9alfred.toop.com.au

PAYNEHAM SOUTH

69 Hereford Avenue

Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au

View property at:

www.69hereford.toop.com.au

18 Brown Street Thomas Crawford 0448 888 816 Jake Theo 0422 959 650

View property at:

www.18brown.toop.com.au

PARKSIDE

$1.55m-$1.65m

8/46A Robsart Street Kirk Fernandez 0430 311 799 kirk.fernandez@toop.com.au

View property at:

www.8-46arobsart.toop.com.au

PORT

VINCENT

41 Marina Drive Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.41marina.toop.com.au

Contact Agent

NORWOOD

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Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

The Toop Vault has more than 23,000 members

TERINGIE

Hayley Parzis 0411 318 382

View property at:

www.17ridgeland.toop.com.au

TERINGIE

75 Woodland Way Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.75woodland.toop.com.au

TUSMORE

Contact Agent

TERINGIE

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

View property at:

www.81tusmore.toop.com.au

Contact Agent

40 Teringie Drive James Lindsay 0434 182 351 james.lindsay@toop.com.au

View property at:

www.40teringie.toop.com.au

TRANMERE

4A Samuel Street Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255 View property at:

www.4asamuel.toop.com.au

UNDERDALE

$1,250,000

Contact agent 9/15 Hardys Road Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.9-15hardys.toop.com.au

Glen Avenue Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255

Trevelyan Street Julie Zanes 0438 886 113

Glen Stuart Road Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255

Anita Hardingham 0413 335 706

William Street Thomas Crawford 0448 888 816 Jake Theo 0422 959 650

www.68william.toop.com.au

When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.

We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.

That drive to be the best and continually evolve for our clients still burns strong.

We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.

Expect more with TOOP+TOOP.

For more of these stories visit toop.com.au/blog or scan this code

Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

ABC AULDANA

Alexander Parzis 0410588633

Hayley Parzis 0411318382

Auction vault.toop.com.au

GHI

CROYDON PARK

Thomas Crawford 0448888816 For Sale vault.toop.com.au

DEF

COLLEGE PARK

Sally Cameron 0412915108

Auction vault.toop.com.au

MNO

FULLARTON

Sharee Redic 0407 722 660 Auction vault.toop.com.au

JKL

FULLARTON

Jordan Begley 0410289240

For Sale $570,000 - $625,000 vault.toop.com.au

PQR

Sharee Redic 0407 722 660

vault.toop.com.au

GOLDEN GROVE

Best Offers

ABC HAZELWOOD PARK

Jordan Begley 0410289240 For Sale vault.toop.com.au

GHI

KENSINGTON PARK

Thomas Crawford 0448888816

Vincent Doran 0466 229 880 Best Offers vault.toop.com.au

DEF

HAZELWOOD PARK

Grant Wills 0419865829 Auction vault.toop.com.au

MNO

KILKENNY

Thomas Crawford 0448888816 Auction vault.toop.com.au

JKL

KILBURN

Sharee Redic 0407 722 660 Best Offers vault.toop.com.au

PQR

NEW PORT

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

ABC NORWOOD

Sally Cameron 0412915108 Auction vault.toop.com.au

GHI

RIDLEYTON

Thomas Crawford 0448888816 Auction vault.toop.com.au

DEF

PARKSIDE

Bronte Manuel 0439828882

Jordan Begley 0410289240 For Sale vault.toop.com.au

MNO

ROYAL PARK

Sharee Redic 0407 722 660 Auction vault.toop.com.au

JKL

ROSTREVOR

Hayley Parzis 0411318382 For Sale

vault.toop.com.au

PQR

ST CLAIR

Thomas Crawford 0448888816 For Sale

vault.toop.com.au

ABC TEA TREE GULLY

Scott Thomson 0414427427

Best Offers

vault.toop.com.au

GHI

UNLEY PARK

Sally Cameron 0412915108

Best Offers

vault.toop.com.au

MNO

Thomas Crawford 0448888816

Best Offers

vault.toop.com.au

DEF

TOORAK GARDENS

Sally Cameron 0412915108

Best Offers

vault.toop.com.au

JKL

WEST CROYDON

Thomas Crawford 0448888816

Auction vault.toop.com.au

PQR

WOODVILLE WEST

Thomas Crawford 0448888816

Best Offers

vault.toop.com.au

WEST CROYDON

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au

Genevieve Toop Owner/Director of Marketing 0418 824 178

Alexander Parzis 0410 588 633

Amelia Langhans 0422 125 242

Alice Moorhouse 0418 821 438

Anita Hardingham 0413 335 706

Becky Neale 0417 832 549

Bronte Manuel 0439 828 882

David O’Grady 0417 885 557

Debi Zecevich 0412 170 014

Eloise McMillan 0417 766 900

Gena Nash 0408 828 415

Glenn McMillan 0476 394 663

Grant Wills 0419 865 829

Hayley Parzis 0411 318 382

Ian Jaensch 0417 457 979

Jake Theo 0422 959 650 James Lindsay 0434 182 351

Jessica Crane 0423 207 478

Jordan Begley 0410 289 240