TOOP+TOOP Magazine - June 30 2023

Market Pulse

AUCTIONS

342 Halifax Street, Adelaide | Saturday, July 1, 9.30am

1 Russell Avenue, Hazelwood Park | Saturday, July 1, 11am

8 Roseberry Avenue, Fullarton | Saturday, July 1, 12.30pm

34 Henry Street, Croydon | Saturday, July 1, 2pm

101 Robert Street, West Croydon | Sunday, July 2, 10am

76 Swaine Avenue, Toorak Gardens | Sunday, July 2, 11.30am

16 Alfred Street, Adelaide | Sunday, July 2, 2pm

Adelaide home values have remained very stable through 2023, with average sale prices increasing by almost 1 per cent over the past month. That’s no doubt due, at least in part, to an ongoing sparsity of stock. Fewer than 1300 new listings have hit the market over the past four weeks, 26 per cent down on the same time last year.

*Cover 165 Stephen Terrace, Walkerville

For more of these stories visit toop.com.au/blog or scan this code

Adelaide market update with Bronte Manuel

Despite another interest rate rise in early June, the Adelaide market has remained stable, mainly due to significantly depleted stock levels.

According to property market analyst CoreLogic, there were 4932 properties listed for sale in the greater metropolitan area of Adelaide in June 2022. That was 17.7 per cent lower than the same period in 2021.

Their latest data shows there are just 3946 dwellings on the public market right now, a decline of a further 25 per cent.

That means that, collectively, there are almost 2000 fewer homes advertised for sale in Adelaide compared with two years ago.

As a result, buyer demand is clearly outweighing supply, creating healthy competition for quality listings.

The latest CoreLogic data showed there were 134,008 listings observed at a national level over the past four weeks, markedly lower than the previous five-year average. Similarly, the volume of new listings to hit the market across the country totalled 30,583, a 16.2 per cent decline on the previous five-year average.

Our team sold almost $110 million of property for the month at an average sale price approaching $1.3m, with median days on market sitting at 24.

This was clearly our strongest set of results for 2023.

CoreLogic reported that Adelaide dwelling values rose by 0.9 per cent last month, 1.1 per cent over the past quarter and 0.4 per cent over the past 12 months. As a result, Adelaide home prices sit just 1.2 per cent below the record high of July 2022.

The results we achieved at TOOP+TOOP last month certainly suggested favourable conditions for sellers.

Buyer demand is clearly outweighing supply, creating healthy competition for quality listings

Adelaide and Perth (2 per cent) are the only capital cities to record value increases over the past 12 months. By contrast, Brisbane, Melbourne and Sydney property prices have dropped by 9.3 per cent, 7.4 per cent and 8.2 per cent respectively.

With the Reserve Bank lifting the cash rate to 4.1 per cent, Adelaide’s relative affordability could be a decisive factor for investors, in particular.

Winter is traditionally a quieter period for real estate, with many sellers preferring to wait until spring to list their property.

As a result, it is unlikely stock levels will increase markedly over the next couple of months, so we’d anticipate good competition for any newly released homes.

Our team sold almost $110 million of property for the month at an average sale price approaching $1.3m

ADELAIDE

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.16alfred.toop.com.au

ADELAIDE

ContactAgent 18 & 19/430 Pulteney Street

Sarah Jaensch 0408 285 485

sarah.jaensch@toop.com.au

View property at:

www.18-19-430pulteney.toop.com.au

AULDANA

ADELAIDE

Contact Agent 16 Old Norton Summit Road

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.16oldnortonsummit.toop.com.au

342 Halifax Street

Jordan Begley 0410 289 240

jordan.begley@toop.com.au

View property at:

www.342halifax.toop.com.au

ATHELSTONE

$1,400,000

9 Brookside Road

Jessica Crane 0423207478 jessica.crane@toop.com.au

View property at:

www.toop.com.au

BEAUMONT

8 Katoomba Road

Becky Neale 0417 832 549

Contact agent

View property at:

www.8katoomba.toop.com.au

BOWDEN

508/2 Seventh Street

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.toop.com.au

BROMPTON

Contact Agent 86 Coglin Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.86coglin.toop.com.au

BRUKUNGA

222 Harrogate Road

James Lindsay 0434 182 351

james.lindsay@toop.com.au

View property at:

www.222harrogate.toop.com.au

7 Brooke Street Sharee Redic 0407 722 660 sharee.redic@toop.com.au

Inspect Saturday 3-3.30pm

www.7brooke.toop.com.au

BROMPTON

Contact Agent

49 Hawker Street Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.49hawker.toop.com.au

Contact Agent

81 Hallett Road Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.81hallett.toop.com.au

$990k- $1.089k

0412 915 108 sally.cameron@toop.com.au

Hayley Parzis 0411 318 382

34 Henry Street Thomas Crawford 0448 888 816 Jake Theo 0422 959 650

Hayley Parzis 0411 318 382

CUDLEE CREEK

For more of these stories visit toop.com.au/blog or scan this code

TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

EVERARD

Contact agent 14/9 Eurilpa Avenue

Grant Wills 0419 865 829

grant.wills@toop.com.au

View property at:

www.14-9eurilpa.toop.com.au

FULLARTON

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

Inspect Saturday 2.15-2.45pm

www.8roseberry.toop.com.au

FIRLE

Under Contract 7A Woodley Road Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.7awoodley.toop.com.au

93 Gage Street Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.93gage.toop.com.au

Best offers by 12/7

Contact agent 80 Sunnyside Road Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.80sunnyside.toop.com.au

5/1 Sixth Avenue Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.5-1sixth.toop.com.au

Contact Agent

PARK

GLEN OSMOND

GLEN OSMOND

GLENELG EAST

35A Patawalonga Frontage Bronte Manuel 0439 828 882 Jessica Crane 0423207478

www.35apatawalonga.toop.com.au

www.1russell.toop.com.au

www.47wakefield.toop.com.au

55 Gladstone Avenue Sharee Redic 0407 722 660 sharee.redic@toop.com.au

Inspect Saturday 1-1.30pm

Agent MILE END

Contact 4 Bed 3 Bath 2 Car

Darebin Street

GLENELG NORTH

25 Ebor Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.25ebor.toop.com.au

MODBURY HEIGHTS

Contact Agent

2/59 Gladstone Road Bronte Manuel 0439 828 882 Jessica Crane 0423207478 View

www.toop.com.au

jake.theo@toop.com.au

View property at:

www.742-76currawong.toop.com.au

ContactAgent 403/16-18 Wirra Drive Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au

www.403thesails.toop.com.au

3 Capezzone Court

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

www.3capezzone.toop.com.au

Contact Agent

Contact agent 197a Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au View

www.197achilders.toop.com.au

NORTHFIELD

18 Brown Street

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.18brown.toop.com.au

NOVAR GARDENS

10 St Cloud Street Gena Nash 0408 828 415

Lew Toop 0419 888 893

View property at:

www.10stcloud.toop.com.au

PORT VINCENT

Contact Agent

NORWOOD

41 Marina Drive Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.41marina.toop.com.au

Contact Agent

1C Alfred Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.1calfred.toop.com.au

PARKSIDE

47 Robsart Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.toop.com.au

RIDLEYTON

sharee.redic@toop.com.au

Inspect Saturday 12-12.30pm

www.4-15hythe.toop.com.au

For more of these stories visit toop.com.au/blog or scan this code

Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

The Toop Vault has more than 23,000 members

SALISBURY EAST

SMITHFIELD

ST

19 Pyers Street Thomas Crawford 0448 888 816 thomas.crawford@toop.com.au

View property at:

www.toop.com.au

TERINGIE

40 Teringie Drive James Lindsay 0434 182 351 james.lindsay@toop.com.au

View property at:

www.40teringie.toop.com.au

54 Admiralty Circuit Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au

Inspect Contact Agent

www.54admiralty.toop.com.au

TEA

$545,000-$565,000

1 Galaxy Crescent Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.1galaxy.toop.com.au

TERINGIE

Contact Agent

75 Woodland Way Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.75woodland.toop.com.au

Contact Agent

CLAIR

TREE GULLY

52A Birksgate Drive

Peter McMillan 0417 733 900

Glenn McMillan 0476 394 663

View property at:

www.52aBirksgate.toop.com.au

Auction 8 July

165 Stephen Terrace

Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:

www.toop.com.au

35 Trevelyan Street

Julie Zanes 0438 886 113

julie.zanes@toop.com.au View property at:

www.35trevelyan.toop.com.au

WEST CROYDON

$2,095,000

3 Blanford Street

Thomas Crawford 0448 888 816 thomas.crawford@toop.com.au

View property at:

www.toop.com.au

25 Heading Street

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.toop.com.au

50A Kingsley Avenue

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650

View property at:

www.toop.com.au

WEST CROYDON

WEST CROYDON

101 Robert Street

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650 View property at:

www.toop.com.au

WOODVILLE WEST

6/24 Henderson Avenue

Thomas Crawford 0448 888 816

Jake Theo 0422 959 650 View property at:

www.toop.com.au

68 William Street

Thomas Crawford 0448 888 816 Jake Theo 0422 959 650 View property at:

www.68william.toop.com.au

24 Lubbock Court Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.24lubbock.toop.com.au

Contact Agent

WEST CROYDON

WEST CROYDON

WYNN VALE

For more of these stories visit toop.com.au/blog or scan this code

Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

ABC ADELAIDE

Grant Wills 0419865829

Auction vault.toop.com.au

GHI

CRAFERS

Anita Hardingham 0413 335 706 Best Offers vault.toop.com.au

DEF

COLLEGE PARK

Sally Cameron 0412915108

Auction vault.toop.com.au

MNO

EASTWOOD

Jordan Begley 0410289240

For Sale $470,000 - $500,000 vault.toop.com.au

JKL

CROYDON PARK

Thomas Crawford 0448888816

For Sale vault.toop.com.au

PQR

FIRLE

Grant Wills 0419865829

Best Offers

vault.toop.com.au

ABC GOLDEN GROVE

Sharee Redic 0407 722 660

Best Offers vault.toop.com.au

GHI

HAZELWOOD PARK

Jordan Begley 0410289240

For Sale vault.toop.com.au

MNO

KENSINGTON PARK

Thomas Crawford 0448888816

Vincent Doran 0466 229 880

Best Offers

vault.toop.com.au

DEF

GREENWITH

Scott Thomson 0414427427

Best Offers $790,000 - $840,000 vault.toop.com.au

JKL

HAZELWOOD PARK

Sally Cameron 0412915108

Jordan Begley 0410289240

Auction vault.toop.com.au

PQR

KILKENNY

Thomas Crawford 0448888816

Auction vault.toop.com.au

ABC LIGHTSVIEW

Thomas Crawford 0448888816

Vincent Doran 0466 229 880

Best Offers vault.toop.com.au

GHI

MEDINDIE

Sally Cameron 0412915108

Auction vault.toop.com.au

MNO

NORMANVILLE

Anita Hardingham 0413 335 706

For Sale

vault.toop.com.au

DEF

MARION

Ryan Yuan 0422429939

Lalita Yuan 0433 402 255

Best Offers $650,000 - $690,000 vault.toop.com.au

JKL

MILE END

Thomas Crawford 0448888816

Jake Theo 0422959650

Best Offers

vault.toop.com.au

PQR

RIDLEYTON

Thomas Crawford 0448888816

Auction vault.toop.com.au

ABC ROSTREVOR

Alexander Parzis 0410588633

Hayley Parzis 0411318382

For Sale

vault.toop.com.au

GHI

SEACOMBE GARDENS

Sharee Redic 0407 722 660

Cassandra Yeates 0407 871 851

Best Offers

vault.toop.com.au

MNO

ST CLAIR

Thomas Crawford 0448888816

For Sale

vault.toop.com.au

DEF

ROSTREVOR

Ryan Yuan 0422429939

Lalita Yuan 0433 402 255

Best Offers vault.toop.com.au

JKL

SEATON

Grant Wills 0419865829 Best Offers vault.toop.com.au

PQR

VALE PARK

Jordan Begley 0410289240

For Sale

vault.toop.com.au

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au

Genevieve Toop Owner/Director of Marketing 0418 824 178

Alexander Parzis 0410 588 633

Amelia Langhans 0422 125 242

Alice Moorhouse 0418 821 438

Anita Hardingham 0413 335 706

Becky Neale 0417 832 549

Bronte Manuel 0439 828 882

Cassandra Yeates 0407 871 851

David O’Grady 0417 885 557

Debi Zecevich 0412 170 014

Eloise McMillan 0417 766 900

Gena Nash 0408 828 415

Glenn McMillan 0476 394 663

Grant Wills 0419 865 829

Hayley Parzis 0411 318 382

Ian Jaensch 0417 457 979

Jake Theo 0422 959 650

James Lindsay 0434 182 351

Jessica Crane 0423 207 478

Jordan Begley 0410 289 240

Julie Zanes 0438 886 113