

34 Rose Street, Mile End | Friday, April 28, noon
26 Young Avenue, West Hindmarsh | Saturday, April 29, 10am
6/3 Rungle Place, Norwood | Saturday, April 29, 10.30am
11 Palmer Street, Prospect | Saturday, April 29, 1.30pm
25 Gwender Terrace, Para Hills | Saturday, April 29, 4.30pm
38A Cowra Street, Mile End | Sunday, April 30, noon
127A Third Avenue, Royston Park | Sunday, April 30, 12.15pm
6 Nedford Crescent, Fulham Gardens | Sunday, April 30, 2pm
16 Burke Street, West Croydon | Sunday, April 30, 3.30pm
While combined capital city home values have dropped by 8.5 per cent in the past 12 months, the Adelaide market has remained very stable, registering a 1.5 per cent increase over the same period.
*Cover 2 Ross Avenue, Flinders ParkContents
TOOP+TOOP has been named among just three finalists in one of the industry’s most prestigious national awards
20-21
Adelaide market update, with Owner/Director of Residential Sales, Bronte Manuel
26-27
TOOP+TOOP delivers game-changing vertical property videos across all advertising platforms
With stock levels at a record low, the power of the TOOP VAULT has never been more evident
Auction is proving to be an increasingly popular method to achieve a premium price
Need some advice about buying or selling a property? Would you like your local business featured in our magazine?
Send us an email and we’ll be in touch. toop@toop.com.au
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TOOP+TOOP has reaffirmed its status as one of Australia’s premier real estate agencies after being named among just three finalists in the 2022 Annual REA Excellence Awards’ (AREAs) Residential Agency of the Year category.
TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.
TOOP+TOOP Sales Partners Sally Cameron and Thomas Crawford have also been recognised for their outstanding efforts, both earning a position among the AREAs’ top 10 residential agents in SA.
The award acknowledges the best residential sales agent in each state, based on factors that consumers find most important when selecting an agent – the number of properties they have sold, value of properties sold and their Agent Ratings and Reviews. This award is powered by REA data.
The AREAs are backed by the REA Group, whose products include Australia’s most popular real estate portal, realestate.com.au.
This latest recognition continues an outstanding stretch of recent award achievements.
SALLY CAMERON
TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA
THOMAS CRAWFORD
TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA
TOOP+TOOP RESIDENTIAL AGENCY OF THE YEAR
TOOP+TOOP has also been named as a finalist in six categories of the 2023 Real Estate Business Awards: Sales Office of the Year – Metropolitan; Innovator of the Year – Company; Sales Agent of the Year – Metropolitan (Thomas Crawford); Mentor of the Year (Jane Looker); Innovator of the Year – Individual (Suzannah Toop); and Operations Manager of the Year (Kate Frey).
TOOP+TOOP Owner/Director of Residential Sales, Bronte Manuel, said he was humbled for the company to again be recognised on the national stage.
“A key motivation at TOOP+TOOP is to always deliver more for our clients,” Mr Manuel said.
“Being regarded among the very best in Australia suggests we have achieved that ambition.
TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.
“We hope people become TOOP+TOOP customers for life.
“Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.
“On an individual note, it’s a wonderful achievement by both Sally and Thomas to be ranked among the top 10 agents in South Australia.”
AREAs winners will be announced in Sydney on April 27.
Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.
When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.
We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.
That drive to be the best and continually evolve for our clients still burns strong.
We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.
Expect more with TOOP+TOOP.
For Sale
Amelia Langhans 0422 125 242
With only 6 townhouses to choose from, you'll need to move quickly on this very rare opportunity. A product such as this is hard to find in the historic suburb of North Adelaide.Choose from a variety of floorplan designs, spanning either 2 or 3 stories. The selection of townhouses situated in the Tynte building feature 2 stories, with 2 bedrooms, 2 bathrooms, and 1 secure underground car park.The townhouses in the Archer building feature 3 stories with 3 bedrooms, 3.5 bathrooms and 2 carparks. Each townhouse is beautifully designed with luxury interiors. Choose from either an Oak or Walnut palette - both carefully curated by Woods Bagot architects.
www.88oconnell.toop.com.au
5 Coach Road
STUNNING VIEWS AND IDYLLIC LIFESTYLE
Amelia Langhans 0422 125 242
This immaculate, high-quality home is the perfect blend of modern convenience and classic charm, lovingly built by the current owners. From the moment you step inside, you will be captivated by the light-filled lounge room and the formal dining room. The open-plan casual dining and living area is the perfect place to entertain, with stunning city views that will take your breath away. The renovated kitchen is a chef’s dream, with black granite benchtops and Blanco appliances. Upstairs the main suite is a private retreat, with a new ensuite bathroom and dressing room. There are a further three bedrooms on the first floor and the renovated main bathroom is a luxurious finish to the home.
5 Bed 2 Bath 4 Car
www.5coach.toop.com.au
Inspect Sat 29 April 11:00-11:30 am
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Despite regular media speculation about a declining housing market, the reality is there’s no sign of a significant market slowdown in Adelaide as we move deeper into 2023.
At TOOP+TOOP, we sold more than $70 million of property over the past month at an average price approaching $1.05m.
The average days on market for TOOP+TOOP sales also dropped to 25, compared with 36 days across all agencies in Adelaide.
Feedback from our team on the ground is that there’s still strong demand for well-located, well-presented homes at all price points across Adelaide.
There’s no doubt an ongoing sparsity of stock in Adelaide is a key factor.
According to the latest report from property market analyst CoreLogic, there are 5.9 per cent fewer properties on the market in Adelaide compared with 12 months ago, when stock levels were already severely depleted.
At the national level, there were 145,196 listings observed over the past four weeks, but total listings are still markedly lower than the previous five-year average.
Put simply, we’re still facing a scenario where demand is outweighing supply. There’s a large pool of eager buyers competing for a relatively small selection of suitable homes.
The volume of new listings advertised in Adelaide was also down relative to the same period last year, dropping 4.2 per cent.
Those conditions are not expected to change significantly in the near feature, with listing levels likely to trend lower through the cooler months of the year before rising again in spring.
There is a large pool of eager buyers competing for a relatively small selection of suitable homes.
In terms of sale prices, CoreLogic data shows that Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago.
Adelaide home values hit their record-high in July 2022 and we are now only 2.4 per cent below that level.
By comparison, dwelling values in Sydney and Melbourne are down 12 per cent and 9 per cent respectively over the past 12 months.
Nationally, home prices are 8 per cent lower over the past 12 months, the largest annual decline on record.
While further interest rate rises could create a level of buyer hesitation, the Adelaide market in general continues to outperform its eastern states counterparts from a selling perspective.
Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago
BLACKWOOD
BRIGHTON
36 Marlborough Street
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
Inspect Sat 29th April 2.00-3.00 pm
www.36marlborough.toop.com.au
58 Lewis Street Bronte Manuel 0439 828 882
Jess Crane 0423 207 478
View property at:
www.58lewis.toop.com.au
26A Boomerang Road
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.26aboomerang.toop.com.au
EASTWOOD
Contact Agent
19 Nyonga Avenue
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.19nyonga.toop.com.au
Contact Agent
1/220 Greenhill Road
David O'Grady 0417 885 557
david.ogrady@toop.com.au
View property at:
www.1-220greenhill.toop.com.au
$725k - $775k
24 Wonoka Street
James Lindsay 0434 182 351
Anita Hardingham 0413 335 706 View
www.24wonoka.toop.com.au
7 Laver Terrace
Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au
www.7laver.toop.com.au
Inspect Saturday 4.15-4.45pm
www.10stithians.toop.com.au
15 Vauxhall Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au
View
www.15vauxhall.toop.com.au
Contact Agent
75 Nelson Avenue Scott Thomson 0414 427 427 scott.thomson@toop.com.au
Inspect Contact Agent
www.75nelson.toop.com.au
GLEN OSMOND
Auction
80 Sunnyside Road Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.80sunnyside.toop.com.au
$1.95-$2.1 million
7A Woodley Road
Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.7awoodley.toop.com.au
$2.7 - $2.9million
6 Hedgerow Court Scott Thomson 0414 427 427 scott.thomson@toop.com.au
View property at:
www.6hedgerow.toop.com.au
Contact Agent
Contact Agent 1/15 L'estrange Street Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.1-15l'estrange.toop.com.au
72 Wembley Avenue Nicole Neill 0413 879 889 nicole.neill@toop.com.au
View property at:
www.72wembley.toop.com.au
Contact Agent
3 Kent Street Glenn McMillan 0476 394 663 Peter McMillan 0417 733 900
View property at:
www.3kent.toop.com.au
15 Altair Avenue West Jake Theo 0422 959 650 jake.theo@toop.com.au
View property at:
www.15altairavenue.toop.com.au
JOSLIN
67 Ninth Avenue
Sally Cameron 0412 915 108
sally.cameron@toop.com.au
View property at:
www.67ninth.toop.com.au
MAGILL
23 Romalo Avenue
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
Inspect Sat29th&Sun30th 11.30-12.00pm
www.23romalo.toop.com.au
MAYLANDS
Contact Agent
6 Elm Grove
Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.6elm.toop.com.au
MALVERN
Contact Agent
17 Dover Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au
View property at:
www.toop.com.au
15 Dover Street
Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.15dover.toop.com.au
MILE END
Contact Agent
34 Rose Street Nicole Neill 0413 879 889 nicole.neill@toop.com.au
View property at:
www.34rose.toop.com.au
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Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.
“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.
“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.
“Our vertical videos ensure properties are showcased to their full potential on mobile devices.
“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”
Ms Toop said changes to the way social media platforms deliver video content had been a key factor.
“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.
“But the Australian launch of YouTube Shorts has been hugely significant.
“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.
“It’s game-changing for our clients.
“Our marketing studio spent many months perfecting the art of vertical video.
“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”
TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.
They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.
“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.
“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.
“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.
“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”
TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.
• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format
• 84% of realestate.com.au users searched for properties on their mobile device
• Video streaming is expected to account for up to 82% of total web traffic
• 94% of mobile-phone usage is in portrait mode
• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode
• On average, consumers only view 14% of an ad displayed in horizontal mode
• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop
Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.
8 Catharina Court Scott Thomson 0414 427 427 scott.thomson@toop.com.au Inspect Contact Agent
www.8catharina.toop.com.au
Contact Agent
82 Wycombe Drive Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au View property at:
www.82wycombe.toop.com.au
$630,000 - $655,000
197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au View property at:
www.197childers.toop.com.au
$4.4-$4.8 million
6/3 Runge Place Jake Theo 0422 959 650 jake.theo@toop.com.au
www.6-3runge.toop.com.au
PARA HILLS
25 Gwender Terrace
Thomas Crawford 0448 888 816
www.25gwender.toop.com.au
PAYNEHAM SOUTH
3 Bed 2 Bath 4 Car
Contact Agent
PARKSIDE
69 Hereford Avenue
Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au
www.69hereford.toop.com.au
PORT VINCENT
4 Bed 2 Bath 2 Car
Contact Agent
www.91alfred.toop.com.au
POORAKA
5 Bed 3 Bath 2 Car Swimming Pool
Contact Agent
41 Marina Drive Scott Thomson 0414 427 427 scott.thomson@toop.com.au
Inspect Contact Agent
www.toop.com.au
Contact Agent
2/26 Quinlivan Road Julie Zanes 0438 886 113 julie.zanes@toop.com.au
www.2-26quinlivan.toop.com.au
2 Bed 1 Bath 2 Car
$345,000-$375,000
3
86 Livingstone Avenue Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
www.86livingstone.toop.com.au
Bath
Contact Agent
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With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.
TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.
That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.
“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.
“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.
“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.
“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.
“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”
On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.
“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.
“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.
“We have sold many, many properties that were never publicly released.”
TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.
Private and VIP inspections can then be arranged under conditions that suit the vendor.
TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.
To register, go to vault.toop.com.au
The Toop Vault has more than 23,000 members
3/82 Alexandra Avenue Alice Moorhouse 0418821438
$475k - $500k
WALKERVILLE
WEST CROYDON
17A Church Terrace
Sally Cameron 0412 915 108
sally.cameron@toop.com.au
View property at:
www.17achurch.toop.com.au
WEST HINDMARSH
Contact Agent
95 Day Terrace
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.95day.toop.com.au
WOODVILLE
Contact Agent
26 Young Avenue
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.26young.toop.com.au
Contact Agent
1 Jelley Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.1jelley.toop.com.au
Contact Agent
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Auction is proving to be an increasingly popular method to achieve a premium price.
While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.
Here are the pros and cons of different selling methods:
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).
An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).
An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.
These campaigns require buyers to put forward their highest and best offer by a fixed date.
Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.
This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.
The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.
This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.
Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.
Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.
Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
A Private Treaty sale offers more flexibility than other methods.
The property can be advertised with or without a price or a price range can be provided.
There are also no time limitations or deadlines. It may take days, weeks ore months.
Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.
When executed correctly, this is a very effective and powerful method of sale.
Unlike auction, the tender process is unlikely to create emotional bidding.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
ABC ADELAIDE
Julie Zanes 0438 886 113 Best Offers vault.toop.com.au
GHI
ADELAIDE
Amelia Langhans 0422 125 242 For Sale vault.toop.com.au
DEF
ADELAIDE
Thomas Crawford 0448888816 Best Offers vault.toop.com.au
MNO
COLLEGE PARK
Ryan Yuan 0422429939
Lalita Yuan 0433 402 255
Best Offers $3,650,000 - $3,950,000 vault.toop.com.au
JKL
ASCOT PARK
Gena Nash 0408 828 415 Lew Toop 0419 888 893 For Sale
vault.toop.com.au
PQR
EDEN VALLEY
James Lindsay 0434182351
Sam Hayes 0438 767 227 Best Offers
vault.toop.com.au
ABC GLEN OSMOND
Grant Wills 0419865829
Best Offers $1,950,000 - $2,100,000 vault.toop.com.au
DEF
GREENWITH
Scott Thomson 0414427427
Best Offers vault.toop.com.au
GHI
GREENWITH
Scott Thomson 0414427427
Best Offers
vault.toop.com.au
MNO
KUITPO
James Lindsay 0434182351
Best Offers
vault.toop.com.au
JKL
HAZELWOOD PARK
Julie Zanes 0438 886 113
For Sale $520,000 - $550,000 vault.toop.com.au
PQR
PARA HILLS
Lew Toop 0419 888 893
Gena Nash 0408 828 415 Best Offers
vault.toop.com.au
ABC PARKSIDE
Kirk Fernandez 0430 311 799
Best Offers $550,000 - $600,000 vault.toop.com.au
SCOTT CREEK
James Lindsay 0434182351 Best Offers vault.toop.com.au
MNO
ST PETERS
Sally Cameron 0412915108 Auction vault.toop.com.au
DEF
ROYAL PARK
Sharee Redic 0407 722 660 Auction vault.toop.com.au
SMITHFIELD
Amelia Langhans 0422 125 242 Best Offers vault.toop.com.au
TERINGIE
Jordan Begley 0410289240 For Sale vault.toop.com.au
ABC TOORAK GARDENS
Nicole Neill 0413 879 889
For Sale $295,000 - $310,000 vault.toop.com.au
DEF
TOORAK GARDENS
Sharee Redic 0407 722 660 Auction vault.toop.com.au
GHI
TRINITY GARDENS
Sally Cameron 0412915108
Auction vault.toop.com.au
MNO
WOODVILLE WEST
Thomas Crawford 0448888816
Best Offers
vault.toop.com.au
JKL
WALKERVILLE Sally Cameron 0412915108
Auction vault.toop.com.au
PQR
WYNN VALE
Scott Thomson 0414427427
Best Offers
vault.toop.com.au
genevieve.toop@toop.com.au