TOOP+TOOP Magazine - April 21 2023

Page 1

21 April 2023

Market Pulse

UPCOMING AUCTIONS

7 Laver Terrace, Felixstow | Saturday, April 22, 1.30pm 41 Wattle Avenue, Royal Park | Sunday, April 23, 10am 18-19/430 Pulteney Street, Adelaide | Wednesday, April 26, 6pm

Home values in Adelaide have remained very steady since the record-high levels of July 2022. Despite a string of interest rate rises, prices have dropped just 1.1 per cent since January 1, no doubt driven by an ongoing sparsity of available stock.

*Cover 23 Romalo Avenue, Magill

Contents

TOOP+TOOP has been named among just three finalists in one of the industry’s most prestigious national awards

20-21

Adelaide market update, with Owner/Director of Residential Sales, Bronte Manuel

24-25

TOOP+TOOP delivers game-changing vertical property videos across all advertising platforms

With stock levels at a record low, the power of the TOOP VAULT has never been more evident

Auction is proving to be an increasingly popular method to achieve a premium price

Contact Us

Need some advice about buying or selling a property? Would you like your local business featured in our magazine?

Send us an email and we’ll be in touch. toop@toop.com.au

p. p. p.
p. p.
4-5
10-11 16-17

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TOOP+TOOP again recognised as national leader

TOOP+TOOP has reaffirmed its status as one of Australia’s premier real estate agencies after being named among just three finalists in the 2022 Annual REA Excellence Awards’ (AREAs) Residential Agency of the Year category.

TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.

TOOP+TOOP Sales Partners Sally Cameron and Thomas Crawford have also been recognised for their outstanding efforts, both earning a position among the AREAs’ top 10 residential agents in SA.

The award acknowledges the best residential sales agent in each state, based on factors that consumers find most important when selecting an agent – the number of properties they have sold, value of properties sold and their Agent Ratings and Reviews. This award is powered by REA data.

The AREAs are backed by the REA Group, whose products include Australia’s most popular real estate portal, realestate.com.au.

This latest recognition continues an outstanding stretch of recent award achievements.

ANNUAL EXCELLENCE AWARDS FINALISTS ANNOUNCED...

SALLY CAMERON

TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA

THOMAS CRAWFORD

TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA

TOOP+TOOP RESIDENTIAL AGENCY OF THE YEAR

TOOP+TOOP has also been named as a finalist in six categories of the 2023 Real Estate Business Awards: Sales Office of the Year – Metropolitan; Innovator of the Year – Company; Sales Agent of the Year – Metropolitan (Thomas Crawford); Mentor of the Year (Jane Looker); Innovator of the Year – Individual (Suzannah Toop); and Operations Manager of the Year (Kate Frey).

TOOP+TOOP Owner/Director of Residential Sales, Bronte Manuel, said he was humbled for the company to again be recognised on the national stage.

“A key motivation at TOOP+TOOP is to always deliver more for our clients,” Mr Manuel said.

“Being regarded among the very best in Australia suggests we have achieved that ambition.

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TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.

“We hope people become TOOP+TOOP customers for life.

“Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.

“On an individual note, it’s a wonderful achievement by both Sally and Thomas to be ranked among the top 10 agents in South Australia.”

AREAs winners will be announced in Sydney on April 27.

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Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.

ADELAIDE

3106/17 Austin Street

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

Inspect Sat 22nd April 11:00-11:30am

www.3106-17austin.toop.com.au

ANGLE VALE

scott.thomson@toop.com.au

View property at:

www.10damien.toop.com.au

ADELAIDE

8 Katoomba Road

Becky Neale 0417 832 549

becky.neale@toop.com.au

View property at:

www.8katoomba.toop.com.au

18 & 19/430 Pulteney Street

Sarah Jaensch 0408 285 485

sarah.jaensch@toop.com.au

View property at:

www.18-19-430pulteney.toop.com.au

BASKET RANGE

$1.070m - $1.170m

$1,500,000

6
4 Bed 2 Bath 2 Car
4 Bed 2 Bath 2 Car
3 Bed 2 Bath 1 Car
4 Bed 2 Bath 3 Car
4 Bed 2 Bath 2 Car
BEAUMONT
BLACKWOOD
7
View property at: 3 Bed 1 Bath 3 Car
www.1-220greenhill.toop.com.au $725k - $775k 1/220 Greenhill Road David O'Grady
david.ogrady@toop.com.au View property at: 2 Bed 2 Bath 3 Car
www.19nyonga.toop.com.au Contact Agent 19
View property at: 3 Bed 1 Bath 2 Car
www.26aboomerang.toop.com.au Contact Agent
View property at: 2 Bed 2 Bath 1 Car
www.58lewis.toop.com.au 58 Lewis Street Bronte Manuel 0439 828 882 Jess Crane 0423 207 478
BRIGHTON
0417 885 557
EASTWOOD
Nyonga Avenue Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880
CROYDON PARK
26A Boomerang Road Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880
www.24wonoka.toop.com.au Best Offers 24 Wonoka Street James
Anita Hardingham
View property at: 6 Bed 4 Bath 4 EDEN HILLS www.15vauxhall.toop.com.au Contact Agent 15 Vauxhall Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at: 4 Bed 3 Bath 2 Car
CROYDON PARK
Lindsay 0434 182 351
0413 335 706
ERINDALE

FELIXSTOW

FLINDERS PARK

7 Laver Terrace

Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au

View property at:

www.7laver.toop.com.au

FULLARTON

$860,000

75 Nelson Avenue Scott Thomson 0414 427 427 scott.thomson@toop.com.au

Inspect Contact Agent

www.75nelson.toop.com.au

GAWLER SOUTH

Auction

74 Wattle Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au

View property at:

www.74wattle.toop.com.au

GLEN OSMOND

Contact Agent

21 Seventh Street Alexander Parzis 0410 588 633 Hayley Parzis 0411 318 382

View property at:

www.21seventh.toop.com.au

GLENSIDE

Contact Agent

7A Woodley Road Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.7awoodley.toop.com.au

$2.7 - $2.9million

1/15 L'estrange Street Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.1-15l'estrange.toop.com.au

Sold

8
5 Bed 3 Bath 2 Car Swimming Pool
3 Bed 1 Bath 3 Car
3 Bed 2 Bath 2 Car
4 Bed 2 Bath 1 Car
3 Bed 1 Bath 2 Car

GREENWITH

HAWTHORN

6 Hedgerow Court

Scott Thomson 0414 427 427 scott.thomson@toop.com.au

View property at:

www.6hedgerow.toop.com.au

HECTORVILLE

Contact Agent

3 Kent Street

Glenn McMillan 0476 394 663 Peter McMillan 0417 733 900

View property at:

www.3kent.toop.com.au

KINGSWOOD

Contact Agent 72 Wembley Avenue

Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at:

www.72wembley.toop.com.au

KLEMZIG

18 Bowran Avenue

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

View property at:

www.18bowran.toop.com.au

Contact Agent

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.69balham.toop.com.au

MAGILL

6 Elm Grove Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.6elm.toop.com.au

Contact Agent

9
5 Bed 3 Bath 2 Car
3 Bed 1 Bath
3 Bed 1 Bath 2 Car
4 Bed 3 Bath 2 Car
4 Bed 2 Bath Swimming Pool

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Adelaide market update with Bronte Manuel

Despite regular media speculation about a declining housing market, the reality is there’s no sign of a significant market slowdown in Adelaide as we move deeper into 2023.

At TOOP+TOOP, we sold more than $70 million of property over the past month at an average price approaching $1.05m.

The average days on market for TOOP+TOOP sales also dropped to 25, compared with 36 days across all agencies in Adelaide.

Feedback from our team on the ground is that there’s still strong demand for well-located, well-presented homes at all price points across Adelaide.

There’s no doubt an ongoing sparsity of stock in Adelaide is a key factor.

According to the latest report from property market analyst CoreLogic, there are 5.9 per cent fewer properties on the market in Adelaide compared with 12 months ago, when stock levels were already severely depleted.

At the national level, there were 145,196 listings observed over the past four weeks, but total listings are still markedly lower than the previous five-year average.

Put simply, we’re still facing a scenario where demand is outweighing supply. There’s a large pool of eager buyers competing for a relatively small selection of suitable homes.

The volume of new listings advertised in Adelaide was also down relative to the same period last year, dropping 4.2 per cent.

Those conditions are not expected to change significantly in the near feature, with listing levels likely to trend lower through the cooler months of the year before rising again in spring.

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There is a large pool of eager buyers competing for a relatively small selection of suitable homes.

In terms of sale prices, CoreLogic data shows that Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago.

Adelaide home values hit their record-high in July 2022 and we are now only 2.4 per cent below that level.

By comparison, dwelling values in Sydney and Melbourne are down 12 per cent and 9 per cent respectively over the past 12 months.

Nationally, home prices are 8 per cent lower over the past 12 months, the largest annual decline on record.

While further interest rate rises could create a level of buyer hesitation, the Adelaide market in general continues to outperform its eastern states counterparts from a selling perspective.

Adelaide dwelling values have dipped by just 0.1 per cent for the month and 1.1 per cent for the quarter but remain 3 per cent higher than the same time 12 months ago

23 Romalo Avenue

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

Inspect Sat 22nd April 1.30-2.00pm

www.23romalo.toop.com.au

MAYLANDS

17 Dover Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.toop.com.au

MALVERN

8 Catharina Court Scott Thomson 0414 427 427 scott.thomson@toop.com.au

View property at:

www.8catharina.toop.com.au

15 Dover Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:

www.15dover.toop.com.au

Contact Agent

Contact Agent

34 Rose Street Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at:

www.34rose.toop.com.au

82 Wycombe Drive Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au

View property at:

www.82wycombe.toop.com.au

$630,000 - $655,000

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4 Bed 2 Bath 2 Car
3 Bed 2 Bath 2 Car
MODBURY HEIGHTS
4 Bed 2 Bath 3 Car
4 Bed 2 Bath 2 Car
MOUNT BARKER
4 Bed 3 Bath 2 Car
MAGILL
MILE END

414/1-2 Tarni Court

Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au

View property at:

www.414-1-2tarnicourt.toop.com.au

Contact Agent

197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.197childers.toop.com.au

$4.6-$4.9 million

6/3 Runge Place

Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.6-3runge.toop.com.au

PAYNEHAM SOUTH

69 Hereford Avenue

Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au

View property at:

www.69hereford.toop.com.au

25 Gwender Terrace

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.25gwender.toop.com.au

PROSPECT

Contact Agent

Contact Agent

86 Livingstone Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.86livingstone.toop.com.au

Contact Agent

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1 Bed 1 Bath 1 Car NEW PORT
3 Bed 2 Bath 2 Car
4 Bed 2 Bath 2 Car
8 Bed 4 Bath 3 Car Swimming Pool Tennis Court
ADELAIDE
NORTH
3 Bed 2 Bath 2 Car
NORWOOD
3 Bed 2 Bath 4 Car
PARA HILLS

11 Palmer Street

Sharee Redic 0407 722 660

sharee.redic@toop.com.au

Inspect Saturday 10am

www.11palmer.toop.com.au

RENOWN

Contact Agent

REDWOOD PARK

38 Mcquillan Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.38mcquillan.toop.com.au

ROSE PARK

Contact Agent

scott.thomson@toop.com.au

Inspect Contact Agent

www.8eva.toop.com.au

19 Hewitt Avenue

Sally Cameron 0412 915 108

sally.cameron@toop.com.au

View property at:

www.19hewitt.toop.com.au

Contact Agent

sharee.redic@toop.com.au

View property at:

www.4-15hythe.toop.com.au

ROSSLYN PARK

5 Coach Road Amelia Langhans 0422 125 242

amelia.langhans@toop.com.au

View property at:

www.toop.com.au

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5 Bed 2 Bath 3 Car
Bed 2 Bath 4
5
Car
3 Bed 1 Bath 2 Car
2 Bed
PARK
3 Bed 1 Bath 2 Car
PROSPECT
3 Bed 1 Bath 1 Car
RIDLEYTON
15 www.41wattle.toop.com.au Contact Agent 41 Wattle Avenue Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880 View property at: 3 Bed 1 Bath 4 Car ROYAL PARK www.127athird.toop.com.au Contact Agent 127A Third Avenue Sharee Redic 0407 722 660 sharee.redic@toop.com.au Inspect Saturday 11am 4 Bed 2 Bath 1 Car ROYSTON PARK www.190esplanade.toop.com.au 190 Esplanade Bronte Manuel 0439 828 882 Jess Crane 0423 207 478 View property at: 3 Bed 2 Bath 3 Car SOUTH BRIGHTON www.31rochester.toop.com.au 31 Rochester Drive Scott Thomson 0414 427 427 scott.thomson@toop.com.au Inspect Contact Agent 3 Bed 2 Bath 2 SALISBURY HEIGHTS www.1-360military.toop.com.au sharee.redic@toop.com.au View property at: 4 Bed 3 Bath 2 Car
PARK www.10-1200northeast.toop.com.au 10/1200 North East Road Jake Theo 0422 959 650 jake.theo@toop.com.au View property at: 3 Bed 1 Bath 1 Car ST AGNES
SEMAPHORE

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TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

16

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

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Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

33 Filly Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.33filly.toop.com.au

Contact Agent

8 Waratah Way

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.8waratah.toop.com.au

TERINGIE

1 Eucalypt Court

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

Inspect Sat 22nd April 12.30-1.00pm

www.1eucalypt.toop.com.au

TRANMERE

44 Ridgeland Drive Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.44ridgeland.toop.com.au

Contact Agent

12B Edwin Avenue

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.12bedwin.toop.com.au

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

View property at:

www.5almond.toop.com.au

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4 Bed 2 Bath
5 Bed 2 Bath 2 Car
STONYFELL
3 Bed 2 Bath 1 Car
VALE PARK
3 Bed 2 Bath 2 Car
ST CLAIR
5 Bed 3 Bath 4 Car
5 Bed 4 Bath 4 Car Swimming Pool
STONYFELL

WALKERVILLE

19 College Avenue

Scott Thomson 0414 427 427 scott.thomson@toop.com.au View property at:

www.19college.toop.com.au

WEST CROYDON

Contact Agent

17A Church Terrace

Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:

www.17achurch.toop.com.au

Contact Agent

24 Alfred Road

Thomas Crawford 0448 888 816 thomas.crawford@toop.com.au View property at:

www.24alfred.toop.com.au

Contact Agent

31 Alfred Road Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.31alfred.toop.com.au

WEST CROYDON

Contact Agent

3 Carlyle Avenue Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.3carlyle.toop.com.au

Contact Agent

95 Day Terrace Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.95day.toop.com.au

Contact Agent

19
3 Bed 1 Bath 2 Car
WEST CROYDON
3 Bed 1 Bath 4 Car
3 Bed 2 Bath 3 Car
3 Bed 2 Bath 2 Car
3 Bed 1 Bath 6 Car
WEST CROYDON
5 Bed 2 Bath 2 Car
VALLEY VIEW

For more of these stories visit toop.com.au/blog or scan this code

Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

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TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

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The Toop Vault has more than 23,000 members
VAULT

WEST CROYDON

WEST HINDMARSH

89 Robert Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.89robert.toop.com.au

WEST HINDMARSH

Contact Agent

18 Jervois Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.18jervois.toop.com.au

WOODFORDE

Contact Agent

26 Young Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.26young.toop.com.au

WOODVILLE

Contact Agent

45 Glen Stuart Road

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.45glenstuart.toop.com.au

WOODVILLE PARK

1 Jelley Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.1jelley.toop.com.au

Contact Agent

71 David Terrace

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.71david.toop.com.au

Contact Agent

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3 Bed 1 Bath 5 Car
4 Bed 2 Bath 2 Car
4 Bed 2 Bath 10 Car
3 Bed 1 Bath 4 Car
2 Bed 1 Bath
3 Bed 1 Bath 4 Car

When TOOP+TOOP first emerged nearly 40 years ago, we wanted to do more for our clients. We wanted to achieve better sales results, through our bespoke marketing and the intelligent market insights of our team.

We invested in new technology and built the most powerful database in the industry. But more than anything we paid attention to detail, doing the right thing and working both smarter and harder to get the right results.

That drive to be the best and continually evolve for our clients still burns strong.

We blend thoroughly modern ways of working with a team of unrivalled experience. We’re confident about achieving more for you, while remaining humble. We represent the best homes Adelaide has to offer while being approachable and personable.

Expect more with TOOP+TOOP.

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For more of these stories visit toop.com.au/blog or scan this code

Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

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Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

ABC ADELAIDE

Julie Zanes 0438 886 113 Best Offers vault.toop.com.au

ADELAIDE

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

DEF

ADELAIDE

Thomas Crawford 0448888816

Best Offers vault.toop.com.au

GHI JKL

ASCOT PARK

Gena Nash 0408 828 415 Lew Toop 0419 888 893 For Sale vault.toop.com.au

MNO

BASKET RANGE

James Lindsay 0434182351

Best Offers

vault.toop.com.au

BEAUMONT

PQR

Alexander Parzis 0410588633

Auction vault.toop.com.au

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ABC COLLEGE PARK

Ryan Yuan 0422429939

Lalita Yuan 0433 402 255

Best Offers $3,650,000 - $3,950,000 vault.toop.com.au

EDEN VALLEY

James Lindsay 0434182351

Sam Hayes 0438 767 227 Best Offers vault.toop.com.au

FLINDERS PARK

Thomas Crawford 0448888816

Vincent Doran 0466 229 880 Auction vault.toop.com.au

Grant Wills 0419865829

Best Offers $1,950,000 - $2,100,000 vault.toop.com.au

MNO

GREENWITH

Scott Thomson 0414427427

Best Offers

vault.toop.com.au

HAZELWOOD PARK

Julie Zanes 0438 886 113

For Sale $520,000 - $550,000 vault.toop.com.au

27
DEF GHI JKL PQR GLEN OSMOND

ABC KUITPO

James Lindsay 0434182351 Best Offers vault.toop.com.au

PARA HILLS

Lew Toop 0419 888 893

Gena Nash 0408 828 415 Best Offers vault.toop.com.au

DEF

PARA HILLS

Thomas Crawford 0448888816 Auction vault.toop.com.au

GHI JKL

PARKSIDE

Sally Cameron 0412915108 Best Offers vault.toop.com.au

MNO

ROSE PARK

Sally Cameron 0412915108 Auction vault.toop.com.au

PQR

ROSSLYN PARK

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

28

ABC SCOTT CREEK

James Lindsay 0434182351

Best Offers

vault.toop.com.au

GHI

SHEIDOW PARK

Sharee Redic 0407 722 660

Gena Nash 0408 828 415 Best Offers

vault.toop.com.au

MNO

TOORAK GARDENS

Nicole Neill 0413 879 889

For Sale $295,000 - $310,000 vault.toop.com.au

DEF

SEATON

Gena Nash 0408 828 415

For Sale

vault.toop.com.au

JKL

TERINGIE

Jordan Begley 0410289240

For Sale

vault.toop.com.au

PQR

TRINITY GARDENS

Sally Cameron 0412915108

Auction vault.toop.com.au

29
30 32
31 33

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au Genevieve Toop Owner/Director of Marketing 0418 824 178 Alexander Parzis 0410 588 633 Amelia Langhans 0422 125 242 Alice Moorhouse 0418 821 438 Anita Hardingham 0413 335 706 Becky Neale 0417 832 549 Bronte Manuel 0439 828 882 David O’Grady 0417 885 557 Debi Zecevich 0412 170 014 Eloise McMillan 0417 766 900 Gena Nash 0408 828 415 Glenn McMillan 0476 394 663 Grant Wills 0419 865 829 Hayley Parzis 0411 318 382 Ian Jaensch 0417 457 979 Jake Theo 0422 959 650 James Lindsay 0434 182 351 Jessica Crane 0423 207 478 Jordan Begley 0410 289 240
Our People Call us on 08 8362 8888 or email enquiries@toop.com.au Jane Looker General Manager of Property Management 0448 078 236 jane.looker@toop.com.au Suzannah Toop Owner/Director of Property Management 0413 594 285 suzannah.toop@toop.com.au Lew Toop 0419 888 893 Lalita Yuan 0433 402 255 Julie Zanes 0438 886 113 Kirk Fernandez 0430 311 799 Niki Pittakis 0417 826 907 Nicole Neill 0413 879 889 Sally Cameron 0412 915 108 Sam Hayes 0438 767 227 Sharee Redic 0407 722 660 Vincent Doran 0466 229 880 Yvonne Lu 0420 896 333 Peter McMillan 0417 733 900 Sarah Jaensch 0408 285 485 Thomas Crawford 0448 888 816 Ryan Yuan 0422 429 939 Scott Thomson 0414 427 427

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