TOOP+TOOP Magazine - April 14 2023

Market Pulse

UPCOMING AUCTIONS

190 Esplanade, South Brighton | Saturday, April 15, 11am 4/15 Hythe Street, Ridleyton | Saturday, April 15, noon

1/15 L’Estrange Street, Glenside | Saturday, April 15, 2.30pm

56 De Fontenay Road, Barmera | Sunday, April 16, 11.30am

While some capital cities have experienced significant fluctuations in home values over the past year, the Adelaide market has remained very steady with prices unchanged over the past month. An ongoing sparsity of stock is undoubtedly a key factor, with listings levels down more than 9 per cent year-on-year.

*Cover 7A Woodley Road, Glen Osmond

Contents

4-5

TOOP+TOOP has been named among just three finalists in one of the industry’s most prestigious national awards

6-7 8-9

TOOP+TOOP delivers game-changing vertical property videos across all advertising platforms

10-11

With stock levels at a record low, the power of the TOOP VAULT has never been more evident

12-13

Auction is proving to be an increasingly popular method to achieve a premium price

Contact Us

Need some advice about buying or selling a property? Would you like your local business featured in our magazine?

Send us an email and we’ll be in touch. toop@toop.com.au

For more of these stories visit toop.com.au/blog or scan this code

TOOP+TOOP again recognised as national leader

TOOP+TOOP has reaffirmed its status as one of Australia’s premier real estate agencies after being named among just three finalists in the 2022 Annual REA Excellence Awards’ (AREAs) Residential Agency of the Year category.

TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.

TOOP+TOOP Sales Partners Sally Cameron and Thomas Crawford have also been recognised for their outstanding efforts, both earning a position among the AREAs’ top 10 residential agents in SA.

The award acknowledges the best residential sales agent in each state, based on factors that consumers find most important when selecting an agent – the number of properties they have sold, value of properties sold and their Agent Ratings and Reviews. This award is powered by REA data.

The AREAs are backed by the REA Group, whose products include Australia’s most popular real estate portal, realestate.com.au.

This latest recognition continues an outstanding stretch of recent award achievements.

ANNUAL EXCELLENCE AWARDS FINALISTS ANNOUNCED...

SALLY CAMERON

TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA

THOMAS CRAWFORD

TOP 10 RESIDENTIAL AGENT OF THE YEAR - SA

TOOP+TOOP RESIDENTIAL AGENCY OF THE YEAR

TOOP+TOOP has also been named as a finalist in six categories of the 2023 Real Estate Business Awards: Sales Office of the Year – Metropolitan; Innovator of the Year – Company; Sales Agent of the Year – Metropolitan (Thomas Crawford); Mentor of the Year (Jane Looker); Innovator of the Year – Individual (Suzannah Toop); and Operations Manager of the Year (Kate Frey).

TOOP+TOOP Owner/Director of Residential Sales, Bronte Manuel, said he was humbled for the company to again be recognised on the national stage.

“A key motivation at TOOP+TOOP is to always deliver more for our clients,” Mr Manuel said.

“Being regarded among the very best in Australia suggests we have achieved that ambition.

TOOP+TOOP is already Australia’s most decorated residential real estate agency, capturing a host of industry awards since being founded almost 40 years ago.

“We hope people become TOOP+TOOP customers for life.

“Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.

“On an individual note, it’s a wonderful achievement by both Sally and Thomas to be ranked among the top 10 agents in South Australia.”

AREAs winners will be announced in Sydney on April 27.

Winning awards isn’t a priority for us, but we’re thrilled to receive formal recognition for all our hard work – from the reception desk through to our most prolific agents.

For more of these stories visit toop.com.au/blog or scan this code

Adelaide market update with Bronte Manuel

Recent data suggests the Adelaide market is slowing to some degree, but at TOOP+TOOP we enjoyed a strong month of sales.

Our team sold 65 properties for the month, almost double the volume of the previous four-week period, while our monthly average sale price of $1.299 million was among the highest of the past year.

From our viewpoint, the market remains relatively buoyant, with the volume of buyers still outweighing available stock.

Even though home values in Adelaide have plateaued in recent months, we continue to outperform other capital cities.

According to the latest report from property market analyst CoreLogic, dwelling values in Australia are down 7.9 per cent over the past year, the largest annual decline on record. However, the monthly rate of decline slowed quickly last month to just 0.1 per cent.

By comparison, Adelaide property values dipped 0.2 per cent in the past month and 1.4 per cent for the quarter. While 2.3 per cent below the record high of July 2022, home prices here are still up by 5.1 per cent over the past 12 months.

The average across all capital cities is a 9.1 per cent drop, including a 13.4 per cent decrease in Sydney.

It’s worth noting that the lowest quartile of home values in Adelaide has performed the strongest over the past quarter, with the most affordable properties registering a 0.6 per cent increase, while home values in the upper quartile have dropped by 2.8 per cent.

At a national level, sales volumes continue to trend lower as buyer demand slows. CoreLogic estimates there were 486,620 sales across Australia over the past 12 months, a 21.2 per cent decline compared with the previous year.

The most affordable properties have registered a 0.6 per cent increase, while home values in the upper quartile have dropped by 2.8 per cent

In Adelaide, sales volumes were down by 5.6 per cent over the same period.

The volume of new listings locally was similar to the same time last year (down just 2.3 per cent). However, there were still 6 per cent fewer homes on the public market compared with the equivalent period last year, when stock levels were already depleted.

It’s a similar story at a national level. While new listings have seen a seasonal lift across Australia, they’re still 12.7 per cent lower than the previous five-year average.

Investor finance – a good measure of market conditions - comprised 30.3 per cent of new mortgage lending for the month. By comparison, the national decade average is 34.6 per cent.

While a string of interest rate rises has no doubt created some buyer hesitation, the full effect of those changes is yet to flow on to the market here.

Early anecdotal evidence suggests that more homes could hit the market in Adelaide after Easter, but it’s unlikely to be at a level that would have a marked – or immediate - impact on selling conditions.

While a string of interest rate rises has no doubt created some buyer hesitation, the full effect of those changes is yet to flow on to the market here.

For more of these stories visit toop.com.au/blog or scan this code

TOOP+TOOP launches next generation of video marketing

Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.

“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.

“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.

“Our vertical videos ensure properties are showcased to their full potential on mobile devices.

“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”

Ms Toop said changes to the way social media platforms deliver video content had been a key factor.

“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.

“But the Australian launch of YouTube Shorts has been hugely significant.

“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.

“It’s game-changing for our clients.

“Our marketing studio spent many months perfecting the art of vertical video.

“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”

TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.

They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.

“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.

“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.

“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.

“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”

TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.

THE POWER OF VERTICAL VIDEO

• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format

• 84% of realestate.com.au users searched for properties on their mobile device

• Video streaming is expected to account for up to 82% of total web traffic

• 94% of mobile-phone usage is in portrait mode

• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode

• On average, consumers only view 14% of an ad displayed in horizontal mode

• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop

Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.

For more of these stories visit toop.com.au/blog or scan this code

Vault’s value on rise as stock levels dip

With Adelaide stock levels still at record low levels, the power of TOOP VAULT has never been more evident.

TOOP VAULT is one of Australian real estate’s most effective off -market tools, providing registered members with VIP access to properties before they hit the open market.

On average, there is more than one home sold through the Vault each week.

That’s a particularly enticing proposition for many buyers, given total property listings in Adelaide are down around 20 per cent for the year.

“TOOP VAULT has been hugely popular since we launched it in 2013,” TOOP+TOOP Owner/ Director of Residential Sales, Bronte Manuel, said.

“With stock levels so low at the moment, we’re finding many buyers are more eager than ever to learn about off-market listings.

“We’re hearing of a number of situations where buyers keep missing out on properties and they’re starting to become frustrated.

“By registering for the Vault, they’re getting exclusive early access to homes before they’re promoted on portals like realestate.com.au.

“And one of the beauties of the Vault is that buyers can be quite specific about their search criteria, meaning they’ll be alerted as soon as a property that matches those requirements is listed with us.”

On average, there is more than one home sold through the Vault each week, accounting for almost 10 per cent of all TOOP+TOOP sales.

“It’s also very popular with vendors, allowing them to list their property without being released to the broader public,” Manuel said.

“The Vault is ideal for those wanting a more discreet, controlled method of selling their property. “It’s a highly effective means of matching the right buyers with the right properties.

“We have sold many, many properties that were never publicly released.”

TOOP VAULT members receive email alerts when suitable properties are added to the Vault, based on the property preferences they list when registering.

Private and VIP inspections can then be arranged under conditions that suit the vendor.

TOOP VAULT properties also appear in the search feed of the toop.com.au website – but property details and images are blurred. Members can unlock these properties and view homes before they’re publicly listed. The TOOP VAULT has more than 23,000 members.

To register, go to vault.toop.com.au

The Toop Vault has more than 23,000 members

For more of these stories visit toop.com.au/blog or scan this code

Is auction the best way to sell your home?

Auction is proving to be an increasingly popular method to achieve a premium price.

While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.

Here are the pros and cons of different selling methods:

AUCTION

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).

An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).

An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.

Auction is a powerful method of sale for properties likely to attract significant buyer interest.

TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.

BEST OFFERS BY

These campaigns require buyers to put forward their highest and best offer by a fixed date.

TENDER

Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.

This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.

The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.

This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.

Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.

Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.

Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

PRIVATE TREATY

A Private Treaty sale offers more flexibility than other methods.

The property can be advertised with or without a price or a price range can be provided.

There are also no time limitations or deadlines. It may take days, weeks ore months.

Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.

When executed correctly, this is a very effective and powerful method of sale.

Unlike auction, the tender process is unlikely to create emotional bidding.

‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.

BROMPTON

CRAFERS

21 First Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.21first.toop.com.au

Contact Agent

3 Schocroft Avenue

Anita Hardingham 0413 335 706

anita.hardingham@toop.com.au

View property at:

www.3schocroft.toop.com.au

ContactAgent

26A Boomerang Road

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.26aboomerang.toop.com.au

CUMBERLAND PARK

Contact Agent

19 Nyonga Avenue Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.19nyonga.toop.com.au

EASTWOOD

Contact Agent

2/249 Cross Road

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.2-249cross.toop.com.au

Contact Agent

69/220 Greenhill Road

Jordan Begley 0410 289 240

jordan.begley@toop.com.au

View property at:

www.69-220greenhill.toop.com.au

CROYDON PARK

CROYDON PARK

KINGSWOOD

Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.69balham.toop.com.au

MAGILL

6 Elm Grove

Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.6elm.toop.com.au

MANNINGHAM

Contact Agent

18 Bowran Avenue Sharee Redic 0407 722 660 sharee.redic@toop.com.au View property at:

www.18bowran.toop.com.au

Contact Agent

13 Templewood Avenue

Debi Zecevich 0412 170 014

Vincent Doran 0466 229 880

View property at:

www.13templewood.toop.com.au

$820,000

15 Dover Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au View property at:

www.15dover.toop.com.au

MAYLANDS

Contact Agent

17 Dover Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.toop.com.au

MILE END

34 Rose Street

Nicole Neill 0413 879 889 nicole.neill@toop.com.au

View property at:

www.34rose.toop.com.au

MOUNT BARKER

82 Wycombe Drive Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au

View property at:

www.82wycombe.toop.com.au

NORTH ADELAIDE

$630,000 - $655,000

MODBURY HEIGHTS

$4.6-$4.9 million 197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au

View property at:

www.197childers.toop.com.au

8 Catharina Court Scott Thomson 0414 427 427 scott.thomson@toop.com.au

View property at:

www.8catharina.toop.com.au

Contact Agent

Contact Agent 414/1-2 Tarni Court Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au View property at:

www.414-1-2tarnicourt.toop.com.au

NORWOOD

Car

6/3 Runge Place Jake Theo 0422 959 650 jake.theo@toop.com.au

View property at:

www.6-3runge.toop.com.au

NORWOOD

114 William Street

Gena Nash 0408 828 415

Lew Toop 0419 888 893

www.114william.toop.com.au

PARA HILLS

3 Bed 1 Bath 1 Car

Contact Agent

OTTOWAY

3 Bed 2 Bath 1 Car

PAYNEHAM SOUTH

3 Bed 2 Bath 4 Car

Contact Agent 25 Gwender Terrace

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

PAYNEHAM SOUTH

3 Bed 1 Bath 1 Car

31A First Avenue Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

www.31afirst.toop.com.au

69 Hereford Avenue

Debi Zecevich 0412 170 014

debi.zecevich@toop.com.au

www.69hereford.toop.com.au

4 Bed 2 Bath 2 Car

$1.8-$1.9mil

86 Livingstone Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.86livingstone.toop.com.au

3

Bed

Contact Agent

Third Avenue Sharee Redic 0407 722 660

Gordon Street Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880

ROYSTON

SEMAPHORE

33 Filly Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.33filly.toop.com.au

Contact Agent

1 Eucalypt Court

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.1eucalypt.toop.com.au

8 Waratah Way

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.8waratah.toop.com.au

44 Ridgeland Drive Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.44ridgeland.toop.com.au

TRANMERE

Contact Agent

37 Smith Street

Nicole Neill 0413 879 889

nicole.neill@toop.com.au

View property at:

www.37smith.toop.com.au

12B Edwin Avenue Alexander Parzis 0410 588 633

Hayley Parzis 0411 318 382

View property at:

www.12bedwin.toop.com.au

TUSMORE

Contact Agent

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

View property at:

www.81tusmore.toop.com.au

Sharee Redic 0407 722 660 sharee.redic@toop.com.au

View property at:

www.5almond.toop.com.au

3 Peppertree Lane Sally Cameron 0412 915 108 sally.cameron@toop.com.au

View property at:

www.3peppertree.toop.com.au

2A Hurtle Street Sally Cameron 0412 915 108 Thomas Crawford 0448 888 816 View property at:

www.2ahurtle.toop.com.au

Contact Agent

Contact Agent

19 College Avenue Scott Thomson 0414 427 427 scott.thomson@toop.com.au View property at:

www.19college.toop.com.au

WEST CROYDON

Contact Agent

24 Alfred Road Thomas Crawford 0448 888 816 thomas.crawford@toop.com.au

View property at:

www.24alfred.toop.com.au

Contact Agent

WATTLE PARK

VALE PARK

VALLEY VIEW

31 Alfred Road

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

property at:

www.31alfred.toop.com.au

Contact Agent

3 Carlyle Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.3carlyle.toop.com.au

Contact Agent

95 Day Terrace

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.95day.toop.com.au

Contact Agent

89 Robert Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

www.89robert.toop.com.au

WEST HINDMARSH

Contact Agent

18 Jervois Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880 View property at:

www.18jervois.toop.com.au

Contact Agent

26 Young Avenue

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.26young.toop.com.au

Contact Agent

WOODFORDE

45 Glen Stuart Road

Ryan Yuan 0422 429 939

Lalita Yuan 0433 402 255

View property at:

www.45glenstuart.toop.com.au

WOODVILLE PARK

71 David Terrace

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.71david.toop.com.au

Contact Agent

1 Jelley Street

Thomas Crawford 0448 888 816

Vincent Doran 0466 229 880

View property at:

www.1jelley.toop.com.au

Contact Agent

WOODVILLE

ABC ADELAIDE

Julie Zanes 0438 886 113 Best Offers vault.toop.com.au

GHI

ADELAIDE

Amelia Langhans 0422 125 242 For Sale vault.toop.com.au

DEF

ADELAIDE

Thomas Crawford 0448888816

Best Offers vault.toop.com.au

MNO

BROMPTON

Thomas Crawford 0448888816 For Sale

vault.toop.com.au

JKL

ASCOT PARK

Gena Nash 0408 828 415 Lew Toop 0419 888 893 For Sale vault.toop.com.au

PQR

COLLEGE PARK

Ryan Yuan 0422429939

Lalita Yuan 0433 402 255

Best Offers $3,650,000 - $3,950,000 vault.toop.com.au

ABC CROYDON

Thomas Crawford 0448888816

For Sale

vault.toop.com.au

GHI

FLINDERS PARK

Thomas Crawford 0448888816

Vincent Doran 0466 229 880 Auction vault.toop.com.au

DEF

EDEN VALLEY

James Lindsay 0434182351

Sam Hayes 0438 767 227

Best Offers

vault.toop.com.au

MNO

JOSLIN

Sally Cameron 0412915108

Best Offers

vault.toop.com.au

JKL

GREENWITH

Scott Thomson 0414427427

Best Offers

vault.toop.com.au

PQR

KUITPO

James Lindsay 0434182351

Best Offers

vault.toop.com.au

ABC MILE END

Nicole Neill 0413 879 889

For Sale

vault.toop.com.au

GHI

PARA HILLS

Lew Toop 0419 888 893

Gena Nash 0408 828 415 Best Offers vault.toop.com.au

MNO

ROSSLYN PARK

Amelia Langhans 0422 125 242 For Sale

vault.toop.com.au

DEF

NORWOOD

Julie Zanes 0438 886 113 For Sale

vault.toop.com.au

JKL

PARA HILLS

Thomas Crawford 0448888816 Auction vault.toop.com.au

PQR

SEATON

Gena Nash 0408 828 415 For Sale

vault.toop.com.au

ABC ST PETERS

Sally Cameron 0412915108 Auction vault.toop.com.au

GHI

TRINITY GARDENS

Sally Cameron 0412915108 Auction vault.toop.com.au

MNO

WALKERVILLE

Sally Cameron 0412915108

Best Offers vault.toop.com.au

DEF

TOORAK GARDENS

Sharee Redic 0407 722 660 Auction vault.toop.com.au

JKL

VALE PARK

Sharee Redic 0407 722 660 Auction vault.toop.com.au

PQR

WALKERVILLE

Sally Cameron 0412915108 Auction vault.toop.com.au

EXECUTIVE TEAM

genevieve.toop@toop.com.au

SALES TEAM

Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au

Genevieve Toop Owner/Director of Marketing 0418 824 178

Alexander Parzis 0410 588 633

Amelia Langhans 0422 125 242

Anita Hardingham 0413 335 706

Becky Neale 0417 832 549

Bronte Manuel 0439 828 882

David O’Grady 0417 885 557

Debi Zecevich 0412 170 014

Eloise McMillan 0417 766 900

Gena Nash 0408 828 415

Glenn McMillan 0476 394 663

Grant Wills 0419 865 829

Hayley Parzis 0411 318 382

Ian Jaensch 0417 457 979

Jake Theo 0422 959 650

James Lindsay 0434 182 351

Jessica Crane 0423 207 478