A Multi-Award-Winning Google Premier Partner

Service Brochure “Achieving Profitable Growth Using Digital�

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Contents Who are novi.digital? ....................................................................................................................................................................................................................................................................................... 3 Why choose us? ........................................................................................................................................................................................................................................................................................... 3 What Our Clients Say .................................................................................................................................................................................................................................................................................. 4 Case Study: UK Bathroom Store ......................................................................................................................................................................................................................................................... 4 Our Agency Team ........................................................................................................................................................................................................................................................................................ 7 Our Creative Team ...................................................................................................................................................................................................................................................................................... 8 Our Account Management........................................................................................................................................................................................................................................................................ 9 Our Values .................................................................................................................................................................................................................................................................................................... 9 Our USPs ....................................................................................................................................................................................................................................................................................................... 9 Our Tools .................................................................................................................................................................................................................................................................................................... 10 Client and Project Management Tools ................................................................................................................................................................................................................................................ 10 In House Developed Tools ..................................................................................................................................................................................................................................................................... 10 Our Qualifications .................................................................................................................................................................................................................................................................................... 10 Our Clients ................................................................................................................................................................................................................................................................................................. 11 Our Client Journey .................................................................................................................................................................................................................................................................................... 12 How We Work .................................................................................................................................................................................................................................................................................................13 What’s Next? .............................................................................................................................................................................................................................................................................................. 13 Three-Phase Approach .................................................................................................................................................................................................................................................................................14 Analyse ........................................................................................................................................................................................................................................................................................................ 14 Action .......................................................................................................................................................................................................................................................................................................... 14 Maintain ...................................................................................................................................................................................................................................................................................................... 14 Our Service Support ......................................................................................................................................................................................................................................................................................15 Response Times and Quality of Responses ....................................................................................................................................................................................................................................... 15 Business Continuity and On-Going Improvements .......................................................................................................................................................................................................................... 15 Why a Specialist Digital Marketing Agency? .............................................................................................................................................................................................................................................16 SEO Deliverables ...................................................................................................................................................................................................................................................................................... 17 Phase 1: Analyse .................................................................................................................................................................................................................................................................................. 17 Phase 2: Action ..................................................................................................................................................................................................................................................................................... 17 Phase 3: Maintain ................................................................................................................................................................................................................................................................................ 17 What isn’t included: ............................................................................................................................................................................................................................................................................. 17

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

PPC Deliverables....................................................................................................................................................................................................................................................................................... 18 Phase 1: Analyse .................................................................................................................................................................................................................................................................................. 18 Phase 2: Action ..................................................................................................................................................................................................................................................................................... 18 Phase 3: Maintain ................................................................................................................................................................................................................................................................................ 18 Service Tiers ....................................................................................................................................................................................................................................................................................................19 What's next? ....................................................................................................................................................................................................................................................................................................20 Thank you ................................................................................................................................................................................................................................................................................................... 20

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Who are novi.digital?

Based in Lancaster University’s cutting edge InfoLab21 and the prestigious Level39, One Canada Square, Canary Wharf, novi.digital was founded during the latter half of 2009 by Aaron Crewe, a leading and proven digital marketing consultant with over a decade of experience in the industry.

Since that time, we have gone from strength to strength, defining ourselves as award-winning leaders in the field of digital marketing with a unique emphasis on data-driven strategies that bring real results for our clients. Our proprietary software and people-focused approach makes us unique. Want to find out more? Why not watch our introduction video.

At novi.digital, we prioritise people and their success. Whether with our employees, our clients or their customers, we understand that relationships matter. We recognise that innovation comes from skilled individuals taking pride in their work and so, with innovation in mind, we focus on employee well-being. Working together with Lancashire Mind, we have created a workplace with purpose and drive, and with pride and creativity, working together to produce positive outcomes for our clients.

Why choose us?

The novi.digital approach focuses on the fundamental purpose of marketing: To make your business money. If companies spend money on attracting a high number of visitors without tailoring their marketing efforts on ensuring that these visitors are viable leads who are interested in their products, then it is a wasted investment. It is your customers and clients that make your business a success not your ranking in search engines or the amount of traffic that you get to your website. Much of what we do involves working alongside leading organisations such as Google and Bing to educate and train because our ethos is in line with theirs. novi.digital Ltd creates realistic data-driven strategies that bring long-term, stable returns, not unstable, expensive results. We make your online presence stronger and increase your income. We analyse your customer base and target demographics. We review the journey your customers undertake when they use your website, and we consider how to enhance their experience in a way which makes them more likely to convert from a browser to a buyer. Our approach ensures we are targeting not only search queries that have a high volume but most importantly the queries most likely to generate quality converting visitors.

Digital marketing consists of a variety of different tasks, each one differently weighted in terms of impact on the performance of a campaign. As part of our efforts, we ensure that we allocate the most appropriate time and resource to each individual task based on the factors most likely to improve performance. As a leading agency in this sector, we adapt to the rapidly changing requirements of the search engine algorithms, search engine advertising policies and changes in customer behaviour, as well as digital trends to create and maintain campaigns that stay ahead of the curve.

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

What Our Clients Say Don’t just take our word for it! We are incredibly proud of what we’ve achieved and the relationships we have built with our clients. If you want to see some of our success stories and Client testimonials, please do take a look at website, and our accounts on Reviews.co.uk and Clutch.co. Please see one of our case studies below from one of our longest-standing clients.

Case Study: UK Bathroom Store When UK Bathroom Store contacted novi.digital (back when we were SEO 24/7), they were concerned with their search performance relative to larger businesses in their industry, and wanted to improve performance and, more importantly, drive up revenue.

During initial discussions we worked with them to pinpoint their already-existing USPs (including extensive knowledge of their product range available to their customers, quality products at every price level, and adaptable service, working with their customers to provide better support) and developed a plan to showcase these USPs using organic SEO and paid advertising PPC programs.

“We initially approached novi.digital as were struggling to improve our organic performance and needed some help with our PPC campaign which had become too much for us to handle internally. We were also starting to suffer penalties from a google update that we just didn’t know how to tackle.”

How Did We Resolve It? As well as creating a PPC plan built around the Google Shopping platform (which would be updated on a regular basis according to changes in search trends and available products), novi began by identifying top priorities and implementing systems to eliminate fraudulent clicks costing money for the PPC campaign.

We also began producing new content – tailored, rich content highlighting the company’s flagship brands (often using multiple marketing streams to direct potential customers to the site) as well as a revamped and revitalised blog with articles specifically targeting trade and individual customers. We also implemented on-site SEO targeted to develop the site’s search performance.

We worked with the site’s web development team to implement and maintain structured e-commerce microdata, allowing customers searching for a particular product to instantly check availability from the search result screen. We also took steps to ‘future proof’ the site’s CMS to ensure that this microdata wouldn’t lose its value as search engine algorithms develop over time.

“After an initial meeting Aaron looked over our site but focused on the Google penalty. I was sceptical that anything could be done to rectify such a serious problem, but he was confident. The team got to work and sure enough they had the problem corrected and the penalty lifted.

Since then we have worked closely with novi on all aspects of the site from on and off-site SEO, conversion rate optimisation, improving the user journey and much more.” - Gary Foster, Managing Director of UKBathroomStore.

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

What Were the Outcomes?

By incorporating CRO techniques into our work, we made visitors more likely to stay, browse, and buy, which not only drove up revenue but, over time, improved the site’s search performance. Below you’ll see two graphs which demonstrate how the site’s performance has improved by comparing the same month in 2015 and 2016.

The first of these measures the overall number of sessions – how many times the site has been visited. With a 140% increase in sessions from 2015, it’s clear that UK Bathroom Store now draws the attention of more potential customers than before.

Arguably even more impressive is the second graph, which measures the increase in revenue generated for the site in the same timeframe – July 2015 used as a baseline for July 2016’s performance.

“140% increase in revenue compared to the previous year.”

This improvement in performance can be attributed to a combination of several factors: ✓ ✓ ✓

CRO-focused work meaning that each visitor found is more likely to become a customer than previously Enhanced site content driving more purchases per customer Structured metadata drawing people who already know what they want to buy to this site rather than a competitor.

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

What is the outcome?

UK Bathroom Store’s site now has a much stronger online presence, both overall and in comparison, to its major competitors, than before we began. Revenue has risen steadily and revenue streams are stronger.

This composite graph shows the percentage improvement in a representative month of 2016 compared to the same timeframe just a year before using four key metrics; pages per session (which is a strong indicator of visitor engagement with the site, as they browse more pages and do more reading) up to 110% of the previous year’s performance, total transactions (also up to 110% of previous performance). There are also two other metrics; we can see that the number of new users has increased, and we can also see that the number of sessions overall is up to 116% what it was before – increasing by more than the increase in new users, showing strong client retention.

“Their approach is different from the other agencies that we have used in that they take a much deeper interest in the business and goals we are trying to achieve rather than just focus on the ranking of a search term. It’s a strategy that we feel sets them apart and gives much better long-term results.”

What’s Next?

We continue to refine and develop our SEO work, improving onsite SEO, adding further content to support new brands and models, and refining site performance to encourage visitors to become customers.

In many cases we work with third party developers, web design companies and PR agencies (amongst others) to improve the results of our work and ensure that website continues to evolve and adapt to the ever-changing landscape. To this day we continue to work closely with Gary Forster, the company’s MD, providing accurate data and feedback as well as direct support for his overall marketing plan.

We continue to look to the future; working as closely as we do with the company’s Managing Director, we’ve updated our plans several times as his own stated goals for the company have changed, adjusting our strategies to take into account new ambitions and new data. Our digital marketing strategies continue to evolve.

At novi, we don’t rest on our laurels; there’s always something new we can do in support of our clients, and over our long history with UK Bathroom Store that’s been proven time and again as we achieve one goal and set our sights on the next.

“One of Novi’s biggest strengths is the depth of their team. Depending on your specific need they have an expert in-house to deal with that and my advice is to use the whole team wisely; the results will speak for themselves.”

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Our Agency Team

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Our Creative Team

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square E14 5AB | 0207 100 6069 | hello@novi.digital

Our Account Management When joining novi.digital, you will be assigned a primary Account Manager and a secondary Account Manager. Both Account Managers will work together to ensure business continuity. Your primary Account Manager will be introduced to you at sign-on: They will be your first point of contact within novi.digital. They will be responsible for ensuring that your requirements are met, that you receive reports and updates to a schedule that suits you, and that you are always kept up to date on what’s happening. Technical Implementation, Strategic Implementation, and Content Teams will be there to work alongside your Account Managers in delivering tangibles.

We have robust processes in place to ensure that our client receive the best possible service. We are committed to quality checks and internal audits which are performed face-to-face between the Process Manager and the team, as well as through reports from our project management system, Teamwork.

You will also be provided with full details regarding service levels and escalations so you can be confident from the first day onwards that you will get the very best service novi.digital can provide.

Our Values Our values are: ✓ ✓ ✓ ✓ ✓ ✓

Personalisation Innovation Commercialisation Longevity Knowledge Efficiency

Our USPs ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

We’ve been a Google Partner for over 5 years.

We are University-based with strong and active connections to Academic Collaborations and KTPs. We have a diverse background of employees that bring a wealth of experience and knowledge to the table.

We have a people-first approach, focusing on happiness and well-being at the forefront.

We have managed over £6 million in Ad Spend to date.

We are focused on generating Profit, ROI and Value for our clients.

We have strong moral and ethical views on how business should be done.

We measure our success on the metrics that matter for increased business growth, profitability and return-on-investment.

We are a Google certified Premier Partner with accreditations in Search, Mobile, Display and Shopping.

We have proprietary software developed from our experience in the industry.

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Our Tools novi.digital uses a wide range of both industry standard and in-house tools. These tools combined with our experience in data and analysis enable us to sit at the cutting edge of the industry. ✓ ✓ ✓ ✓

Google Analytics Google Trends Google PageSpeed Insights Google Search Console

✓ ✓ ✓ ✓

Google AdWords Keywords Planner Google Mobile Compatibility Insights Moz Siteliner

✓ ✓ ✓ ✓

Bing Web Master Tools Bing Ads Raven Tools Semrush

✓ ✓ ✓ ✓

Google Market Finder WebpageFX Screaming Frog DropBox

Client and Project Management Tools Hubspot Sales (CRM) Xero Teamwork Projects

✓ ✓ ✓

In House Developed Tools ✓ ✓

Captivise Forager

✓ ✓

Keyword Research Tool Synonymizer

Our Qualifications All client-facing and Implementation team members within novi.digital must have obtained the following as a minimum: ✓ ✓ ✓ ✓ ✓

AdWords Fundamentals AdWords Search Advertising AdWords Shopping Advertising AdWords Display Advertising AdWords Mobile Advertising

✓ ✓ ✓ ✓ ✓

AdWords Video Advertising Google Analytics (Partners Exam) HubSpot Inbound Certification HubSpot Email Marketing Certification Bing Ads Accredited Professional

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Our Clients Here is a sample of just a few of the companies that we have worked with throughout recent years:

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square E14 5AB | 0207 100 6069 | hello@novi.digital

Our Client Journey

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square E14 5AB | 0207 100 6069 | hello@novi.digital

How We Work novi.digital uses a broad range of both industry standard and in-house tools to conduct a thorough analysis of our clients before commencing any work. Each of our clients receives a dedicated Account Manager who will collaborate with the support of experts in particular fields of digital marketing. Account Managers are assigned based on client needs and fit. We know that the primary risk to the success of any relationship, regardless of results, is communication.

While other agencies have focused on superficial, quick-win practices, we have worked with industry leaders to anticipate technology changes that last. For example, we are presently developing our own software – Captivise - to manage pay-per-click advertising campaigns as a display of our dedication to improving industry practices. We are a certified Google Partner with a track record of successful digital marketing campaigns.

“Since having novi.digital involved, there’s been an increase in metrics across the board including a boost in yearly leads and a 20% boost in sales from campaigns.”

What’s Next?

If you’re as excited to work with us as we are with you, all that remains is take-on. Once you’ve signed your contract, we’re ready to go!

After joining as a novi client, we will send a couple of key questionnaires. These questionnaires will help us to confirm important details, depending on which services you will be receiving from us. You may see some, or all, of the following: ✓

✓ ✓

A New Client Questionnaire o confirming who our point(s) of contact will be o confirming your metrics for success o confirming technical details about your website o confirming third party contact information Access request guidance for Google Analytics A ‘Tone of Voice’ questionnaire to ensure content creation matches your brand voice

As with all items we send to clients, a detailed and timely response will ensure we can work quickly and begin to get the ball-rolling very efficiently.

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Three-Phase Approach Once you’ve been successfully on-boarded, we take a three-phase approach to all work we perform: Analyse, Action, Maintain.

Analyse We will only do what’s best for our clients. We Analyse your current digital marketing situation and collect historic data from you, your competitors, and the wider market. Using this information we create a SWOT analysis of your digital marketing. The SWOT Analysis is then used as the basis of a 6-month Strategy with sensible, specific, and measurable outcomes. Depending on which services you choose, you will receive the following in the first month of your time with us: ✓ ✓ ✓

An SEO Audit A PPC campaign audit CRO Audit

✓ ✓ ✓

UX Audit Competitor Analysis A baseline report

Action In the next phase, we Action our findings from the Analyse phase. We put a workplan into effect. Using Teamwork, our project management system, your Account Manager will create task lists for our internal teams. Doing this in advance ensures that deadlines are met, and work happens in the most beneficial order for the best results.

We would be happy to provide Gantt charts and in-progress reports to show you the projected timelines.

This is not to say that plans made are unchangeable: We understand that marketing objectives can change and so can we. Working alongside you, we can adjust forecasted work to ensure it remains aligned to your plans and initiatives.

Maintain Digital Marketing requires constant attention and evolution. Your competitors won’t stay still, and neither will we. We have scheduled tasks – some occurring daily, some occurring weekly or monthly – that help us to keep an eye on what your competition is doing. We also keep an ear to the ground with major search engines in order to keep ahead of any changes that might impact on the success of your campaigns.

We will provide you with regular reports to a schedule you require, containing information most relevant to your success metrics. These will be followed by meetings which can be done by phone, video conferencing, or in person. We propose a minimum of 6 months between any meetings.

In order to implement the software elements of whatever services we provide, we seek to include members of your IT team who are responsible for website development and maintenance. Our technical team will strive to communicate with them directly to ensure that everything is put into place to permit data collection and monitoring from the outset of any relationship going forward. We want to be an integral and supportive part of your business – a part of your team – not an outside voice whose suggestions come without respect to your existing relationships. www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

Our Service Support The most important thing for us in novi.digital is that you will never be “just another Client” regardless of whether you want a one-off project, or an on-going, fully managed service. If you work with us, then we look forward to developing a long-lasting relationship, watching your business grow and succeed. We will continue to work with you to provide support, whether that’s being available to offer advice, or being available to provide additional services depending on your requirements (subject to further costs).

Because we will understand your business, we will be perfectly placed to help you grow further.

If you work with novi.digital, you will be working with an award-winning company with nearly a decade of experience at the cutting edge of digital marketing technology. Our specialists in copywriting, website maintenance, design and strategy use professional software, skill, and intuition to provide the best service we possibly can. We believe passionately in good practices within the SEO and digital marketing community, being as transparent as we possibly can to develop trust with our clients. We aim to provide a much more comprehensive service than you may find elsewhere.

“novi.digital’s professionalism stands out as well as their swift issue resolution, responsiveness, and willingness to explain things in laymen’s terms. Their consistent reporting is greatly appreciated, as it helps to check on the project’s progress.”

Response Times and Quality of Responses Ever since the company was founded, we have prided ourselves on providing excellent response times above and beyond that of other companies within our sector. It’s not only the speed at which we aim to reply to you, but also our level of detail that we ensure is of the highest standard. All of our team are highly trained to provide clear, concise and proactive responses meaning that you not only get a suitable solution but a forward-thinking approach to any given situation. ✓ ✓

Our hours of operation are between 9am – 5.00pm GMT, Monday to Friday (excluding Bank Holidays) Our main telephone number is: 01524 510 570

As our client for the duration of your contract you will receive a dedicated Account Manager within our team. All of our Account Managers have senior management on hand to assist when additional support is required alongside specialists in copywriting, development, design and strategy. When you become a client of novi.digital, you will be provided with full contact details for your account manager. They will be your main point of contact for any issues or incidents that you may need to raise.

Business Continuity and On-Going Improvements Digital Marketing consists of a huge variety of different tasks, each one differently weighted in terms of impact on the performance of your digital marketing. We make sure that we allocate the most appropriate time and resource to each individual task based on the factors most likely to improve performance at any time. As a leading digital marketing agency we are able to adapt to the rapidly changing requirements of the Google algorithm, Google’s advertising policies and the changes in customer behaviour as well as digital trends to create and maintain a campaign that stays ahead of the curve.

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square E14 5AB | 0207 100 6069 | hello@novi.digital

Why a Specialist Digital Marketing Agency?

Digital Marketing is the broad term applied to any marketing methods performed via digital media.

Digital Marketing consists of a number of different elements which can be performed in isolation, but they are most powerful when they are performed at the same time. A social media campaign which encourages potential customers to sign up for a newsletter for an online retail discount could have an immense impact on a company’s sales revenue. Subsequently, having captured that audience, it is easier for a company to reach out to them again and again with special offers or announcements that can encourage further sales.

Digital Marketing, unlike traditional advertising techniques such as print media, allows you to target your advertisement towards people who are most likely to convert into sales while tracking the success of your campaigns. Being able to follow the performance of Digital Marketing campaigns means that you can constantly adapt and improve your approach.

Digital Marketing is an exciting, evolving field with new theories and tools constantly being upgraded and released. Every sector and each individual business require a different approach. This is why a Digital Marketing agency with experience is needed. novi.digital has been providing Clients with Digital Marketing expertise since 2009. Our success record in providing fully managed Digital Marketing services has won us awards and has won our Clients more business. We are able to provide the full range of managed services to Clients or support them in individual areas where they are unable to manage them in-house.

“Other companies just try to justify their pay, but novi.digital is much more sincere in their efforts.”

For us, we prefer to be experts, as such, the core elements of the digital marketing we provide are as follows: ✓ ✓

Search Engine Optimisation (SEO) Pay-per-Click (PPC)

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

SEO Deliverables Our SEO management service is separated in to 3 definitive phases which repeat every 6 months. Each phase of the process feeds into the next, ensuring a constant flow and refinement, continuous improvement, and adaptation. These phases are as follows: Phase Months Affected Driver Example Outputs

Phase 1 Month 1 Analyse Audits, Research, and Strategy development

Phase 2 Month 2 Action Implementation

Phase 3 Months 3 – 5 Maintain Observation and maintenance

Phase 1: Analyse SEO comprises of a wide range of elements. We look into the very structure of your website(s), considering the quality of content both copy and meta, the quality of links to and from pages, the level of relevance and targeting of key search terms, and how best to ensure your website becomes more visible. The Analysis phase covers these things and many more. The table below highlights some of the larger tasks: ✓ ✓

Development of Strategy.

Auditing of SEO and ensuring that the site is connected to Search Console, Analytics, and Bing. Develop action plan to resolve any issues.

✓ ✓

Performing Siteliner checks.

Establish which search terms are most suited to achieve targeted customers.

✓ ✓

Commencement of monthly SEO checks and maintenance.

Monthly reports commence.

✓ ✓

On-going maintenance of account and resolution of issues highlighted through Search Console, Analytics, and Webmaster Tools.

Monthly reporting.

✓ ✓ ✓ ✓

Coding new page templates from scratch JS, PHP or CSS works Troubleshooting elements on the website, relevant to other plugins (unless we installed) Aspects that suddenly stop working (perhaps due to updates)

Phase 2: Action ✓ ✓

Implementation of phase 1 findings.

Content production to commence in line with audit findings.

Phase 3: Maintain ✓ ✓

On-going, regular communication between client and account manager to update on progress of work and health of account.

Content production to commence in line with audit findings.

What isn’t included: ✓ ✓ ✓ ✓

Any DNS or configuration relating to Email Any Non-standard SSL implementation Integrations with third-party applications (API) Editing the theme or plugins

www.novi.digital | InfoLab21, Lancaster University, Lancaster, LA1 4WA | 01524 510 570 | Level39, One Canada Square, London, E14 5AB | 0207 100 6069 | hello@novi.digital

PPC Deliverables Our PPC management service is separated in to 3 definitive phases. Each phase of the process feeds into the next, ensuring a constant flow and refinement, continuous improvement, and adaptation. These phases are as follows: Phase Phase 1 Phase 2 Phase 3 Months Affected Month 1 Month 2 Months 3 – 5 Driver Analyse Action Maintain Example Outputs Audits, Research, and Strategy development Implementation Observation and maintenance

Phase 1: Analyse Knowing your services and target market is critical to ensure that a campaign performs at the highest possible level. In some cases, a new account may be necessary to obtain higher quality scores from the outset. As part of the Analysis phase, we will audit your existing campaigns, analyse trends, perform keyword research using our inhouse systems, and re-build campaigns as necessary to take advantage of new data.

Phase 2: Action Option 1: Adjust and Refine Existing Campaign In some instances, it can often be more beneficial to make adjustments to the existing campaigns. This option is often chosen when campaigns are in good working order, but have been unable to run efficiently or profitably and require further data analysis in order to function properly.

Option 2: Design, Rebuild and Construct New Campaign If the existing campaign is performing very poorly and requires large amounts of work to improve or if there is no existing campaign, we will proceed to design and construct a new campaign. This option generally takes between 2 to 6 weeks depending upon the scale and complexity of the campaigns.

Phase 3: Maintain ✓

✓

✓ ✓

Frequent Checks Campaigns are checked to ensure that all ads and keywords are running correctly. We do so by checking to ensure that no Ads and / or Keywords are showing the disapproved status and ensure that the cost, clicks and impressions are not all showing as zero.

Check the total spend for all campaigns for the previous day, ensuring that this is consistent with the average daily spend to date. If this is not the case then we investigate why this is the case, whether this is caused by extrinsic factors or required amendments within the campaigns.

Check total spend for the month so far to ensure that target budgets are being met.

Our automated algorithmic scripts are run between 2am and 4am every morning via our Captivise Bid Management platform to ensure that your bids are correctly adjusted based upon previous performance history.

✓

✓ ✓ ✓ ✓ ✓ ✓

Monthly Checks Quality Scores - We check the quality scores of all keywords and ensure that they are as high as possible. We ensure that all ads contain the target keyword and that all landing pages (where possible) relate to the keyword.

Search Query Data - We regularly use Search Query Data Insights to find new relevant search terms that have produced traffic.

Device and Location Targeting - We check that all devices and locations are converting to the Target CPA or Margin, if not then we adjust accordingly.

Budget – We check if campaigns are limited by budget and see what can be done to rectify this, whether this is to reduce bids or increase the budget.

Ad Copy - We ensure that the ad copy remains relevant.

Split Testing Ad Performance - We continually trial 3 or more different ads to ensure that the optimal ad is always performing.

Landing Page Content - We ensure the landing pages educate or encourage the visitors.

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square E14 5AB | 0207 100 6069 | hello@novi.digital

Service Tiers

Standard

Enhanced

Premium

Premium +

The simplest application of our data-driven expertise, our standard package is the perfect level of support for developing.

Our Enhanced package combines our standard level of service with increased communication points and more frequent updates.

Our Premium package is personalised to your needs. With intensive reporting and wider service opportunities, it's ideal for larger businesses with loftier aims.

Premium+ is our elite tier package, allowing your business to benefit from our most cutting-edge practices and giving you constant communication points, every day.

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✔ ✔ ✔ ✔ ✔ 3 3

✔ ✔ ✔ ✔ ✔ 4 4 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ 20 pages ✔ ✔ 50 per month ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Monthly Deliverables Communication - Ticketing Support Communication - Scheduled Phone Calls or Video Calls Communication - Email Support Communication - Project Management Platform Communication - Scheduled Meetings Reporting - Automated Report Reporting - Manual Report Reporting -Strategy Documents Reporting - SEO Audit (included on take-on) Reporting - Keyword Research (included on take-on) Reporting - Competitor Analysis Content - Content Piece (Credits) Content - On-Site Document (Credits) Content - Press Release (included on take-on) Analytics - Check for Data Connections to other platforms Analytics - Page Analysis Analytics - Detailed analysis (browser, device and location) Analytics - Demographics and Interests Analytics - Analytics Intelligence Insights PPC - Automated Performance Alerts (rectified if issues occur) PPC - Run Weekly PPC Account check PPC - Adding of New Keywords from Search Query Data PPC - Adding Negative Keywords from Search Query Data PPC - Quality Score Review PPC - Captivise Bid Adjustments and Automated Scripts PPC - PPC Build / Rebuild PPC - Creation and Split Testing of Ads PPC - Run a FORAGER Report (KEM) PPC - Add new keywords from Keyword Planner PPC - Manual Bid Adjustments PPC - Run Daily PPC Account check PPC - Enhanced Functionality such as RSLA On-Site SEO - HTML Improvements (Titles and Meta) On-Site SEO - Crawl Errors On-Site SEO - XML Sitemap On-Site SEO - Link Outreach to Competitor Links On-Site SEO - CTR and Search Analysis On-Site SEO - Backlink Analysis and removal actions On-Site SEO - Internal Links On-Site SEO - Manual Actions On-Site SEO - Mobile Usability On-Site SEO - Blocked Resources On-Site SEO - Data Highlighter On-Site SEO - Structured Data On-Site SEO - Technical Website Checks (W3C/GTMetrix/Pagespeed) On-Site SEO - Full Competitor Backlink Audit Link Acquisition - Listicles Link Acquisition - Press Releases Link Acquisition - PR Request Link Acquisition - Existing Networks Link Acquisition - Organic Strategic Links Link Acquisition - Directories

✔

✔

✔ ✔

✔ ✔

1 1

2 2

✔

✔

✔ ✔ ✔

✔ ✔ ✔ ✔ ✔ ✔ ✔

✔ ✔ ✔ ✔ ✔ ✔ ✔

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

5 pages ✔ ✔ 5 per month

10 pages ✔ ✔ 10 per month ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

15 pages ✔ ✔ 25 per month ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

The table above represents our service offering for both SEO and PPC. If these services are purchased individually these deliverables will be tailored accordingly. www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square, E14 5AB | 0207 100 6069 | hello@novi.digital

What's next?

If you're interested in any of our services, or you want to find out more, please don't hesitate to get in touch. One of our expert team will be able to help answer your queries and provide you with a tailored proposal designed around your business needs. We look forward to hearing from you!

Thank you We thank you for taking the time to read our brochure. Should you have any questions following on from reviewing this document then please do not hesitate to contact us on the contact details shown below.

www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | London Office: Level39, One Canada Square, E14 5AB | 0207 100 6069 | hello@novi.digital