Ab 219 quiz 7

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AB 219 Quiz 7

1.

2.

Question :

Question :

What is the fourth stage of the product life cycle?

What is the first stage of the product life cycle?

3.

Question : Indicate whether the statement presented is true or false.

An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires.

4.

Question : Indicate whether the statement presented is true or false.

Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing.

5.

Question : Indicate whether the statement presented is true or false.

A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission.

6.

Question :

7.

Question : An empty airplane seat produces no revenues for a day.

What characteristic of service is this referring to?

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Question :

9.

Question :

What type of brands are Fruit of the Loom and Kodak examples of?

Indicate whether the statement presented is true or false.

What is the third stage of the product life cycle?

10.

Question : What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service?