Tons.of.Works: Anthony Henry's Selected Works (2017-2021)

Anthony Henry’s Selected works

2017

2021

Tons of Works Copyright © Anthony Henry Setiawan 2022 All Right Reserved.

Anthony Henry’s Selected Works 2017-2021

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the people that play their part along the process.

CU RRICU LU M V I TAE

CU RRICU LU M V I TAE

Graphic Design Selected Works 2017-2021

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the people that play their part along the process.

Hi, I’m Tony and it’s a pleasure to meet you! I’m a graphic designer based in Jakarta, Indonesia and now I’m on my way to embark on my career as an graphic designer.

I grew fond on typography and brand identity and I love using design as a gate to see many things in different perspective, to be open to many stuff and also to challenge myself.

Anthony Henry’s Selected Works 2017-2021

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.

PERSONAL INFORMATION

NAME

Anthony Henry Setiawan

D.O.B

16 June 1998

EMAIL

Anthony.henry386@gmail.com

BEHANCE

be.net/tonskii

WORK

2017-2018

2021 MARCH DECEMBER

2021 JUNE NOVEMBER

CONTACT

(+62)82299416201

EDUCATION

2013-2016

ST. JOSEPH CATHOLIC SENIOR HIGHSCHOOL

CONFERENCE &

MALANG, EAST JAVA 2020 2016-2021

MULTIMEDIA NUSANTARA UNIVERSITY TANGERANG, BANTEN 2021

ORGANISATION

ORGANISATION & WORK EXPERIENCE

2017-2018

VISUAL COMMUNICATION DESIGN STUDENT’S COUNCIL COODINATIOR OF RESEARCH & DEVELOPMENT DEPARTMENT

2017-2018

KANTOENGMATA, HMFSD’S OFFICIAL MERCHANDISE HEAD OF PROGRAM

2017-2018

VIS DE

WORK

V

2021 MARCH MARCH- DECEMBER DECEMBER

2021

IND DE

GO

JUNE JUNE-NOVEMBER NOVEMBER

M

Anthony Henry’s Selected Works 2017-2021

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.

CONFERENCE & EX

2020

IMD CO ME

2021

RA BA EXC

SUAL COMMUNICATION ESIGN STUDENT’S COUNCIL

VICE HEAD OF STUDENT’S COUNCIL

SKILLSET

Language

DONESIA DESIGN EVELOPMENT CENTER

Indonesian (Native)

Currently Learning

English

GRAPHIC DESIGN INTERN

OOD DESIGN INDONESIA 2021

Software Usage

Adobe Photoshop Adobe Illustrator Adobe InDesign

MEMBER OF VISUAL TEAM - GDI 2021 AWARDING EXHIBITION ASSISTANT - GDI 2021 EXHIBITION

Adobe Premiere Figma

XHIBITION

Softskill

Leadership Teamwork

DES 2020: INTERNATIONAL ONFERENCE OF INNOVATION IN EDIA AND VISUAL DESIGN

Communication Public Speaking

PRESENTATION SESSION: SIGNAGE DESIGN FOR PEOPLE WITH VISUAL IMPAIRMENT AT COMMMUTER TRAIN STATION

ANGKAI AKSARA SHOWCASE ANDUNG DESIGN BIENNALE 2021: CAVATE

PERSONAL NOT

Adobe After Effect

Self & Team Management

Design Interest

Typography Brand Identity

1X1 CUBE SHOWCASE EXHIBITOR

Signage

I tend to build my I’ve picked along those things in th in the scheme be most represente more and deepe always look forw I hope with an op may unlock anot along the way.

SKILLSET

Language

Indonesian (Native)

Currently Learning

Mo

Pri English

Info De Software Usage

Adobe Photoshop

UI/

Adobe Illustrator Adobe InDesign

PERSONAL NOTE

Adobe After Effect Adobe Premiere Figma

Anthony Henry’s Softskill

Selected Works Leadership 2017-2021

Teamwork

Communication Public Speaking Self & Team Management

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.

Design Interest

Typography

Brand Identity Signage

I tend to build my int I’ve picked along the those things in the o in the scheme below most represented as more and deeper att always look forward I hope with an oppor may unlock another along the way.

otion Graphic

int Design

ormational esign

/UX Design

terest on many things that e way, so currently I keep orange box as you can see w. For the thing I love the s the blue box which I give tention and dedication. I will d to unlock another box and rtunity to learn and grow I box and share it for everyone

Anthony Henry’s Selected Works 2017-2021

The name that serve it’s purpose, As archival of works that belongs to the creator, myself and also to all of the amazing people that play their part along the process.

CU RRICU LU M V I TAE

Table of Content

Table of Content

18

Mighty Mick 2019

32

Signage Design for People with Visual Impairment at Commuter Train Station 2020

44

Social Community Identity & Product Packaging

Good Design Indonesia 2021 2021

86

Herbal Drinks Packaging

Bunda Koja & SULE 2021

74

Fitness Program Identity

HeppyDrink 2021

64

Laundromat Service Identity

AR59 Wellness Program 2019

58

Public Facility Signage System Concept

Cosmowash Laundry 2019

48

Coffee Roastery Identity & Packaging

Exhibition Visual Collateral & Catalogue

Miscellaneous 2018 2021

Logofolio & Exhibition

Mighty Mick

FREELANCE PROJECT

BR AN D I D EN T I TY PACKAGI N G

Mighty Mick Coffee Roastery Identity & Packaging 2019

C O L L A B O R AT O R S

18

Art Director Krisna Sani Hartono

BRIEF

CONCEPTING

It begin in a coffee roastery located in South Tangerang.

In order to communicate it’s quirky and bold characteristic figure as a roastery, we came up by developing the brand with a mascot that could represent their values.

We also make sure that the packaging itself may reflect the identities of the brand and as well the characteristic of every coffee beans variant inside it.

Mighty Mick is an embodiment of a bold and strong figure.

The figure holding a sun on it’s back reflect it’s characteristic as an champion amongs the other that have a great power more than anything.

19

The frame itself also play a role to show how the roastery works as an gate to seek greater among others and to deliver the champions commodities through it gate.

The gate itself were displayed consistently among the media and collaterals. We combine red and sharp typeface to tighten their dominant characteristic.

Mighty Mick

PRIMA RY LOGO

SECON DA RY LOG O

20

LOG OM A RK

B R A N D COL L ATE R A LS

21

Mighty Mick

PAC KAGIN G (200g )

22

23

Mighty Mick

PRO DUCT TAG

PR OD U CT TAG

T H E PA C K A G I N G

There is always a story behind of every coffee beans. Their tale of discoveries, some of it unique beans around the world.

It deserve a spot to be told to every single person who seek it’s values and greatness. Then through it’s product tag we give the owner to tell their tale of every beans that they manage to found.

24

PACKAGIN G ( 1 00g)

OUTE R PAC KAG IN G

We also manage to make an outer packaging to accomodate a mass shipping activities of the roastery with the heavy boxes.

The personal box will be useful if the owner decided to bundle it commodities as an package and also for special promotion kit.

25

Mighty Mick

SWEET

INTENSE

T H E F L AV O R I N D I C AT O R

One of the feature we made on the packaging is the flavor indicator. After we discussed with the owner about the flavor characteristic of the coffee beans, we decided to shrunk the flavor characteristic into three variables, The Sweet Flavor, The Intense flavor, and The Acidic Flavor.

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F L AV O R

ACIDIC

The expression of the mascot shown on the packaging help to express the flavor characteristic of the coffee beans. Sweet as the delighted face expression. The shocking struck of an intense flavor and as well the acidic display and subtle enjoyment expression.

27

Mighty Mick

GRA PH IC STA NDA RD MA NUA L

28

29

Mighty Mick 2019 | BRAND IDENTITY

GRA PH IC STA NDA RD MA NUA L

30

31

Signage Design for People with Visual Impairment at Commuter Train Station

Signage Design for People with Visual Impairment at Commuter Train Station JA K A RTA KOTA STAT I O N ST UDI ES

Public Facility Signage System Concept 2020

FINAL PROJECT

S I GN AGE SYST EM

BRIEF

The origin of the signage design were based on the research result regarding the accessibility rate of the commuter train station in Jakarta and also the surrounding area around it.

This reseach show that the accessibility point were quite concerning.

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In order to confirm this founding, I conducted a personal research on this.

After doing a research on the topic thorugh observation and deep research I’ve found that the existing signage were still unable to assist the user with low vision condition at the commuter train station.

To begin fixing this issues.

I begin to developing the directional signage as the main target to ensure that the users may access the station easily from the entrance until they found their way to the train and the other way around.

33

This signage designed according to the SEGD guidelines as the design reference guide to adjust few requirement the aspect of the desing including the legibility and readibility requirements for the users with low vision.

Signage Design for People with Visual Impairment at Commuter Train Station

PROJ ECTIN G SIGN AG E

SIGNAGE A LTERN AT E MO DEL

OPTIMIST

ADAPTIVE

34

I N T E G R AT E D

SIG N AG E PL AC E M E N T

CONCEPTING

The signage concept were build based on these three keywords, Optimist, Adaptive, & Integrated. The ideas is by promoting the tone of optimism around the public space as well placing the signage on various spot around the environtment so it may build an integrated signage system with combining various aspect visual element and also the element of sense.

We enhance some of the visual element that needed to be enhanced based on the research that has been conducted. In some part of the signage the color is adapted by the color of the train line to differenciate the different track easily. For the typography and other related to the element of the signage we tried to involve the guidelines of American

35

Disability Act. On the subject related to the ability of the user with visual impairment. There are certain size for different user with visual impairment.

The variable include the severeness degree of the visual impairment.

Signage Design for People with Visual Impairment at Commuter Train Station

F R EESTA N DIN G S I G NAG E

36

SIGN AGE PL ACE MENT

37

Signage Design for People with Visual Impairment at Commuter Train Station

38

C EILIN G-H UN GED S I G NAG E

D1 1 FLOOR SIGNAG E

F LOOR SIGN AG E

39

Signage Design for People with Visual Impairment at Commuter Train Station

40

F LOOR SIG N AG E

41

Signage Design for People with Visual Impairment at Commuter Train Station

SIGN AG E STA NDA R D MA NUA L

42

43

Cosmowash Laundry

COLLEGE ASSIGNMENT

BR AN D I DE NTITY & COLL AT E RAL

Cosmowash Laundry Laundromat Service Identity 2021

44

LO G OM A R K

PR IM A RY LOGO

LOG OM A R K EXPLO RATION

BRIEF

CONCEPTING

Collateral class is the extended studies related to the branding class. One of the task is about building a laundry service brand with expanding the identity over the collateral items.

The concept of the whole identity lies in the fast, accurate, and extraordinary characteristic of the service.

In order to display such as characteristic, I combine the laundry service and a intergalactic exploration to create an experience beyond laundry.

45

The logomark was made by combining letter e, a washing machine window, and a launching stars breaking through ozone to project a it’s brand mission statement; Experience beyond laundry. The identity spread to the stationery kit, social media materials and also outdoor signage.

Cosmowash Laundry

STAT I ON ERY KIT

46

SOCIA L MEDIA

SOCIA L MEDIA

SIG N AG E

47

AR59 Wellness Program

FREELANCE PROJECT

BR AN D I DE NTITY

AR59 Wellness Program Fitness Program Identity 2019

48

PR IM A RY LOG O

SECON DA RY LOG O

L E T TE R M A R K

BRIEF

AR59 was born back in 2019 with Adi and Riyani as the founders. Both of them believe on the importance of physical activities and also balance diet. They also fighting the misconception of the healthy lifestyle that has been swarming around the society.

In order to fulfill their mission, they initiate AR59.

49

AR59 Wellness Program

CONCEPTING

AR59 wellness program is a fitness and wellness program.

Based in Lombok, West Nusa Tenggara, this program has a major objective to introduce and educate it’s users to maintain a healthy lifestyle by performing excercises and healthy habits. The keyword that lies under this brand is Consistent, Equal, and Strong.

It begin from the three elements of fitness and training; Power, Endurance, & Flexibility. These three elements need to work together equally to create a fit condition. Other than that to reach that goals nothing works well than consistent training and strong will.

AR59 merge this identity by creating simplification of complex muscle tissue shape into lettermark as displayed below. It has two configuration to project the adaptibility if the identity and the sense of equal.

50

51

AR59 Wellness Program

CO LL ATERA LS

52

53

AR59 Wellness Program

APPARELS

54

55

AR59 Wellness Program

56

Your Life

57

Heppy Drinks

INTERNSHIP PROJECT

PAC KAG I NG

Heppy Drinks Herbal Drink Packaging 2021

COLLABORATORS

Designer In-Charge Erlangga Dilaga

58

BRIEF

Owned by Dodi Rahman, he begin his journey of herbal drink exploration from a small accident that occur several years ago to his wife. In order to treat her wounds he begin to combine selected spices and herbs into a herbal elixirs. Day by day the wound begin to heal gradually.

Inspired by the power of the spice and herb elixir he begin to create more variation of herbal drinks to cure disease and maintain healthy lifestyle.

He refers his product as a Heppy Drinks because of the way his drinks brings many benefits to its consumer and also bring happiness to them.

59

Heppy Drinks

Heppy Drinks

60

PACKAGIN G

CONCEPTING

Heppy Drinks convey a message to their customer that being in healthy body condition is being happy than ever. The characteristic of the brand filled with joy, fresh, and positive energy. In order to deliver the message visually.

We try to break down the happy word into several synonyms so we could gains enough perspective to understand this matter deeper. We modified the logotype and insert the happy face as an expression of excitement and we try not to ruining the readibility aspect of the displayed logotype.

61

The bright colors were selected based on the key ingredients of each variant products. All of the product information displayed on sticker so it may help the owner to print the design easily and effectively.

Heppy Drinks

62

63

Bunda Koja & SULE

Bunda Koja & SULE INTERNSHIP PROJECT

Social Community Identity & Product Packa 2021

ID E N T I TY, PAC KAGING

COLLABORATORS

Designer In-Charge Baginda Wisnu Wardhana Designer Team Julia

64

BRIEF

Bunda Koja is an independent social communities consisting of women of Koja as the members. The groups itself were made in order to responds the social, health and life quality issues around them such as; the struggle to get fresh waters and nutrition scarcity that leads to health issues for the child.

aging

CONCEPTING

In this case the identity of Bunda Koja need to be renewed so it may project their intention clearly and also promotes their values to the audience.

The keyword of the brand itself are; Love, Sustainability, Collaboration, Happiness, and Home. The work was carried by me and also my working partner by brainstorming and doing sketches along the way before we begin to many phase of discussion, exploration, and final steps of finalization.

65

Bunda Koja & SULE

66

PRIMA RY LO G O

SECON DA RY LOG O

LOG O BREA KDOWN

menjadi rumah, memberi wadah

ramah lingkungan & berkelanjutan

bekerja sama, kolaborasi kebersamaan

penuh cinta & kasih sayang

kebahagiaan

Nilai nilai tersebut divisualisasikan menjadi sebuah kesatuan logo yang di implementasikan dengan warna yang feminim, bentuk yang lembut dan simpel serta terlihat profesional.

67

Bunda Koja & SULE

BRA N D CO LL AT ERA L

Semuanya berawal dari cinta, yang menguatkan hati kami dalam membantu para balita dengan gizi kurang di sekitar lingkungan tempat kami tinggal

MA RK ET I NG KI T

Rida Aini R. Pengurus

+62. 812. 8335. 5828 @bundakoja

68

A PPA R EL & MER C HA NDI S E

69

Bunda Koja & SULE

INTERNSHIP PROJECT

ID E N T I TY, PAC KAGING

SULE: Serba Unsur Lele Social Community Identity & Product Packaging 2021

70

CONCEPTING

SULE also known as Serba Unsur Lele is a tempe chips containing the essence of catfish bones. This product created by the members of Bunda Koja in order to spread their message in the form of product and also to promote the sustainability by reproducing the catfish bones into valuable product.

The key visual regarding to this product is created by reflecting into the visual element that can be found around the surrounding of the area. This were done to create a sense of familiarity to the market target.

71

Bunda Koja & SULE

LOGO

The different colored pieces of the puzzles represents the the diverse people of Koja which has many backgrounds.

This pieces strengthen the construction to keep each other strong and also to move forward and crushing the problems and barrier that stand in their way. The color projects the sense of diversity and joy to everyone who sees it.

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Serba Unsur Lele

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Good Design Indonesia 2021

INTERNSHIP PROJECT

BR AN D CO L L ATE RAL , E D I TOR IAL DE SIGN

Good Design Indonesia 2021 Exhibition Visual Collateral & Catalogue 2021

COLLABORATORS

Designer In-Charge Baginda Wisnu Wardhana Designer Team Phoebe Jasprita Emilliano Tardifiasto Dini Putri Achmadi

74

BRIEF

In this project, we try to expand the identity of Good Indonesia 2021 into several exhibition items. Ranged from product information tag, signage, and also the product catalogue

CONCEPTING

Good Design Indonesia established their design guidelines and implementing it consistently throughout all media for every year. In cooperation with Good Design Award they have visual brand similarity such as the color selection and also the logo.

Good Design Indonesia 2021 visual items are divided into two groups; Awarding Night Collaterals and Winner Catalogue consisting the best product in the competition.

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Good Design Indonesia 2021

WELCOMI NG S I G NAG E

G D I 202 1 M IL E STON E

*Tinggi orang: 170cm

HANG IN G BA N N ER

Bagian Depan

Bagian Belakang

Bagian Depan

Bagian Belakang

AGNIRAGA ROASTER/ AMULAR HOME/ BAMBOO REUSABLE CUP/ BANDUNG

#KuatDayaSaing #TingkatkanEkspor Indonesia

ACARA PENGANUGERAHAN

#KembangkanDesain

ROAD SAFETY ANNUAL REPORT/ COCOPOT/ CSW - Cakra Selaras Wahana/ INSTALASI ILUSTRASI PADA KACA TAMAN SEJARAH BANDUNG/ JAPFA EXPERIENCE CHEF’S TABLE PRIVATE DINING/ JUBILEE/ KAGARA/ MARINGRANG ARTS SHELL PLATE WITH TEAK WOOD/ MASKER ELEKTRIK TRANSPARAN/ MECA 03/ MILK CARTON TOTE BAG/ NAKU STACK STOOL/ NELIPAN/ PASIH COLLECTION TEA POT/ PELAPIS DINDING 3 DIMENSI/ PLANTAE/ PLEPAH CONTAINER SQUARE/ PLEPAH FOOD CONTAINER/ RAGA STITCHLESS CROSSBODY/ RAJA AMPAT SOFA 2 SEATER/ RAWHAUS/ RI-712GA/ SOD APPS/ TENGARA STITCHLESS MESSENGER BAG/ TINUNG RAMBU/ TRAKTOR TANGAN/ USMAN (UVC STERILIZER LANTAI YANG AMAN)/ VOLARE LOUNGE CHAIR/ WENGKU

76

*Tinggi orang: 170cm

Bagian Depan

Bagian Belakang

Bagian Depan

REKAJALIN/ MUKURA BYOND/ CSW-CAKRA SELARAS WAHANA/ POREBLOCK/ JUKUNG/ KUBIKO

*Tinggi orang: 170cm

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Bagian Belakang

Good Design Indonesia 2021

MOCKU P

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Good Design Indonesia 2021

BACK DR O P/ WA LL O F FA ME

TOT E BAG

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Good Design Indonesia 2021

Good Design Indonesia 2021 Winner Catalogue Exhibition Visual Collateral & Catalogue 2021

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GOOD DESIGN INDONESIA WINNER C ATA L O G U E 2 0 2 1

Good Design Indonesia 2021 Winner Catalogue contains more than 100 products that has been selected throughout few phase of selection stage.

Ranged from household goods, services, public facility, and many more. The product then categorized into 3 categories of awards. GDI of The Year 2021, as the best product among the competition. GDI Best 2021 and also GDI 2021.

The process of making the catalogue was quite challenging. Regarding to the numbers of information variables that need to input inside the page and also to find the right combination of the typography so the reader could read the information with ease.

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Good Design Indonesia 2021

CATALOGUE CON TENT

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Miscellaneous

Logofol

thoughout 2017-

Typedialogue x AksaradiNusanta

Rangka Aks

Bandung Design Biennale 2021: E 2017

Rangkai Ak

2021

Miscellaneous Logofolio & Exhibition 2021

86

MISCELLANEOUS: TONS.OF.EXCITEMENT

These are some items that I picked along the way in my design journey. Some of it marks a certain point of achievement along the way.

Assembling these items into this chapter is the way for me to keep myself in mind about

lio

-2021

“Why I started this in the first place“

ara

ai sara

LOGOFOLIO

These various logo were created from many project, ranged form college assignment to freelance project. The logofolio itself is a form of self achievement to marked my design journey from the year of 2017 to this day.

TYPEDIALOGUE X A K S A R A D I N U S A N TA R A

Excavate

RANGKAI AKSARA

ksara Showcase

Rangkai Aksara is one of program initiated by Typedialogue & AksaradiNusantara. This program had a purpose to give designer, illustrator, and creative practitioner to reinterpret the local glyph that can be found around Indonesia into many forms.

For 36 days the participant given a chance to explore the shape of these local glyph into illustration, animation, typography, and many more. In the end of the program the participant also may submit their work to be displayed on BDB21: Rangkai Aksara Showcase

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Miscellaneous: Logofolio

Logofolio

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Miscellaneous: Logofolio

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Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase

Typedialogue x AksaradiNusantara

Rangkai Aksara & Showcase Graphic Exploration & Exhibition 2021

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Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase

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Miscellaneous: Typedialogue x AksaradiNusantara: Rangkai Aksara & Showcase

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97

17

Thank you!

2017

2021

Anthony Henry’s

Selected Works thoughout 2017-2020

Anthony Henry Setiawan

21

EMAIL

Anthony.henry386@gmail.com

CONTACT

(+62)82299416201

2017

2018 2019 2020 2021