Geelong Art Centre x Deakin Univeristy Design

05 INTRODUCTION 07 10

WORDS BY JOEL MCGUINNESS

12

WORDS BY RUSSELL KENNEDY 14

WORDS BY KATE BRERETON

16

WORDS BY BARRY SPENCER 18 GEELONG ARTS CENTRE

© 2019 Copyright of the individual items is held by the author/artist © 2019 Copyright of the collection is held by the editors Published by incaseoftype All rights reserved. Apart from any uses permitted by Australia’s Copyright Act 1968, no part of this book may be reproduced by any process without prior written permission from the copyright owners. Enquiries should be directed to the publisher. The views and opinions expressed within this journal do not necessarily reflect those of the editors.

ACKNOWLEDGEMENTS

19

DEAKIN ACKNOWLEDGEMENTS

Design by Tonya Meyrick and Zoe McFarlane

21

Printed by Adam’s Print Typesetting: Avenir, 10pt/8pt, Helvetica, 18pt/21pt We acknowledge the traditional custodians of the lands on which this edition was produced and recognise their continuing connection to land, waters and culture. We pay respect to their Elders past, present and emerging.

22

STUDENT DESIGNERS

STUDENT DESIGN WORK 60

This publication is made possible by The Geelong Arts Centre and the School of Communication and Creative Arts, Deakin University.

Contact at t.meyrick@deakin.edu.au or visit www.deakin.edu.au ISSN 1448-4999

FOREWORD

70

LOGO DESIGNS

POSTER DESIGNS

We offer you a peek into our studios, to share processes, and generate new collaborations from which creative flow emerges. In this exhibition we celebrate process over outcome, revealing methods that confirm Geelong’s status as a UNESCO city of design. We hope you enjoy our student’s ideas as much as we have. We’d love to hear your response to the works, by emailing Tonya Meyrick t.meyrick@deakin.edu.au.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

To counter this, we are seeking ways to encourage and inspire future generations to be brave, reflexive and critical, to enable design that is impactful and longlasting. How can our voices of tomorrow generate something new, relevant to their time and meaningful to audiences from diverse backgrounds, cultures and locations?

PAGE 5

What can we do in the 21st century to give our students a unique voice? With the ubiquity of images, type and brands circulating at unprecedented speeds we are bombarded with visual stimuli which can have a desensitising effect.

PAGE 7 GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

The Geelong Arts Centre x Deakin Design exhibition celebrates the collaboration between Geelong Arts Centre and Deakin University third year students studying the Bachelor of Design (Visual Communication). Emerging from an impromptu conversation between Joel McGuinness, Chief Executive Officer of Geelong Arts Centre and myself - Tonya Meyrick, Senior Lecturer in Screen & Design at Deakin University in 2018; the project provided an opportunity for students to work with the revitalised landmark located at the heart of Australia’s only designated UNESCO City of Design. Geelong’s renaissance from an industrial and manufacturing hub to a clever and creative metropolis is aptly demonstrated by the renewal of Geelong Arts Centre. As Geelong creatives become a vital spark in our region, the opportunities for young people to stay and commit to the area flourishes in line with new initiatives, new spaces and new prospects. Here, creatives are not only part of the audience, but more importantly part of the conversation. In this collaboration, students have been afforded agency to experiment with ideas meeting industry standards that contribute to the cycle

I produced a multimodal design brief for students, circumventing the traditional text delivery of the brief.

Embracing 3D animation and fly throughs - provided

by HASSELL Studio, written text, bespoke drone footage of the site and the Geelong surrounds, architecture rendering and blueprint plans, and an hour of filmed oneto-one interviews, the brief augmented our conventional format. The interviews I conducted with Joel McGuiness and Kate Brereton, Director, Development and Marketing at Geelong Arts Centre, and Mark Loughnan, Principal, Architect and Head of Design with HASSELL Studio, to capture their nuanced understanding of the revitalised landmark in Geelong. Hearing firsthand from Joel, Kate and Mark about how industry practitioners envisage ‘design activating a space’ informed our students philosophical approaches better situating their appreciation of the rich connections between the languages of performance and design. Developing a

As the student design artefacts actively engage the notion of the audience, we reflected this by staging the artefacts as a journey to be experienced, as one experiences any performance or artform. The journey commences with this publication design at the entrance to the space greeting the audience who are asked to pick up and interact with the document. The introductory panel and videos on the monitor launch the audience into the visual narrative and pathways to a forest of ideas in the form of bound workin-progress manuscripts.

Inside these records are shared ideation, sketch work, mistakes, processes, visual notations, rough drawings, and drafts. Inviting the audience to engage

Tonya Meyrick Senior Lecturer – Screen and Design School of Communication & Creative Arts Faculty of Arts & Education Deakin University

PAGE 9

Deakin University students were asked to design a contemporary and iconic visual narrative for Geelong Arts Centre’s new coworking studio. Researching for this brief, students actively engaged with the various motivations behind the formation and design of co-working spaces; the importance and role of the audience in 21st century arts centres; as well as identity construction for cultural institutions. By embedding industry requirements into the education setting ideas intermingled with the bodies of design knowledge we contend with sparking new ideas and unique strategies for the student design solutions. Framing this approach to learning in the studio warrants that the skills and knowledge our students cultivate are relevant and marketable and importantly support the world in which we all operate. Giving agency to young people, this collaboration demonstrates to them that they have a role to play in the formation of the world they are embarking on.

The concepts they developed inspire the foundations

of their own practice, highlighting what is feasible, what is practicable and where there is a place for them.

with these allows a channel into the students’ creative processes. The assorted sized white plinths occupy a space in the studio as a metaphor for the fostering of ideas and the journey through the collaboration.

We invite the audience to pick up, hold, flick through and enjoy the design work and research the students conducted in this project.

The large format exhibition wall is visually symbolic and iconic, drawing on the shapes, textures, patterns and colours produced by the students.

The combination of all these exhibition artefacts celebrate the student’s successes and captures this collaboration as a design led innovation for the 21st century presenting an innovative engagement with Geelong Arts Centre to situating its place as a new landmark in Geelong

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

of redevelopment in Geelong.

civic identity for the region that informed a sense of place was at the forefront of Mark’s ideas and this knowledge allowed new insight for our students that could not have been evident in the conventional brief format.

Supported by state-of the-art technologies including 3D fly-throughs and animation of the building as well as drone footage of the site in-progress the multimodal design brief sought reframed their understanding of commerce and to reflect their own experiences of technology.

Our arts centre is currently undergoing a period of unprecedented change.

Not only is our physical footprint changing through our incredible $38.5m Ryrie Street Redevelopment, we’re also holistically reconsidering our role within the region, expanding our offering to foster entrepreneurship and incubate ideas within the contemporary arts space. This collaboration aligns so well with our new direction, as we continue to recognise that local creatives are the heartbeat of our arts centre and rapidly growing city region.

Not only did the final year design students bring important and energising concepts to the table, they allowed us to see our arts centre through an entirely different perspective – bold, honest and unafraid.

I congratulate everyone involved and am blown away by the resulting exhibition.

Mr. Joel McGuinness Chief Executive Officer Geelong Arts Centre

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

This project is a once in a lifetime opportunity for these young, emerging designers to work to a brief set by an established arts organisation, which tackles very real industry challenges, while receiving scaffolding from an exceptional faculty of educators.

PAGE 11

It’s remarkable that a comment made in passing has evolved into a collaborative work integrated learning program at such a scale and calibre as the Geelong Arts Centre x Deakin Design project.

The task set for students was to create a fresh look for Geelong Arts Centre, which will feature a new co-working studio and improved performing spaces. The brief was to design a vibrant new brand identity that is; bold, creative, fresh, empowering, inspiring, dark, sassy, intriguing. It is fair to say

As Course Director of Deakin’s Bachelor of Design and Co-Director of Design Mind, International Design and Innovation Platform, I would like to congratulate Geelong Arts Centre’s Chief Executive Officer, Joel McGuinness and Director, Development & Marketing, Kate Brereton and Tonya Meyrick - Senior Lecturer Screen and Design, Deakin University for initiating, facilitating and overseeing the project. I especially commend the students from the Deakin University Bachelor of Design (Visual Communication Design) and acknowledge their professional approach and amazing design outcomes. Well done to all involved!

Dr Russell Kennedy FDIA, FRSA Senior Lecturer – Screen and Design Course Director – Bachelor of Design School of Communication and Creative Arts Faculty of Arts and Education, Deakin University Co-Director – Design Mind International Design & Innovation Platform

PAGE 13

The Geelong Arts Centre x Deakin Design project celebrates the value of a user centred approach to creative development. It also highlights collaboration as a key to achieving results that resonates with a broad group of identified stakeholders including; performance makers, artists, companies, writers, directors and the general public as a whole.

that the final result encapsulates all these elements.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

The Geelong Arts Centre x Deakin Design project was developed as a partnership between the Geelong Arts Centre and Deakin University.

Working within the cooperative spirit of Geelong’s UNESCO City of Design designation this cultural innovation project invited third year students from Deakin University’s Bachelor of Design (Visual Communication Design) program to develop a bold new ‘visual narrative’ for a re-invigorated Geelong Arts Centre.

Kate Brereton Director, Development and Marketing Geelong Arts Centre

PAGE 15

The timing of this collaboration could not have been more perfect with the Clever and Creative strategic direction of the City of Greater Geelong, Geelong Arts Centre’s significant redevelopment and our long-term partnership with Deakin University.

This partnership has been built on a foundation of mutual values and strategic focus areas, including a commitment to learning, growing the region’s creative capability, interrogating future facing ideas and enabling and strengthening the wider community through positive collaborative experiences.

I am personally delighted to be involved and see the successes of this collaboration come to life.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

When the opportunity was presented for a collaboration between Deakin Design Students and Geelong Arts Centre, I was thrilled to be involved.

Having an education in Communication Design and Marketing, I was honoured to be able to contribute my learnings and experience to a non-traditional multi-modal brief and an exhibition of the students work produced through this process.

The work on show in this exhibition provides an insight into the student’s ability to consider an open brief, investigate a visual narrative of a threedimensional space and expand beyond the confines of digital or printed delivery systems. The challenges for students involved working with a building that was not yet complete;

Dr Barry Spencer Lecturer – Screen and Design Deakin University Burwood

PAGE 17

stakeholder interviews that promoted discussion of client interpretation, yet also at times presented opposing or open-ended descriptions of what the space could be; the idea that whatever was created needed to perform on a number of levels - as visually stimulating, be a source of direction, an instigator of creative production and, when necessary, able to drop into the background and allow for focus and concentration. This led to a wide variety of directions that involved an array of creative outcomes.

This industry collaboration saw our students respond the complexities presented to expand on their understanding of visual narrative. Students developed a flexible and dynamic approach to branding that allowed for adaption to its physical environment. Finally, students engaged and ruminated on how best to answer a brief that provided a tremendous amount of choice. I am proud of the great results that emerged.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

As a creative, one of the hardest things to design around is an open brief. However, give us parameters and we thrive. We may test, and push back a little - of course, but having something to channel our focus gives us something tangible to consider, to adapt to or simply to drive towards.

The delivery of the brief for our collaboration with the Geelong Arts Centre for their co-working space, highlighted a range of existing and emerging challenges for each of the students who undertook this design encounter. Ultimately though, this allowed the students the opportunity to develop, explore and consider a visually engaging (and sometimes interactive) solution that helped them define the kind of working environment that promoted collaboration and creative potential.

And, of course, each and every student who took part in this wonderful project.

Thank-you to Joel McGuinness and Kate Brereton at the Geelong Arts Centre for facilitating the project and allowing the space for such a rich collaboration to occur. Your belief in the young people of our region is step above. Penny McCabe + Hamish for exhibition coordination and assistance at the Geelong Arts Centre for the numerous site visits and tricky questions.

Associate Professor Meghan Kelly, for supporting the project from the inception.

The Deakin Learning Futures, particularly Christian Bass, Coordinator Extraordinaire of Digital Resources and Stephen Newman, Videographer/Producer Extraordinaire for production support throughout the project.

Professor Katya Johanson & Associate Professor Emily Potter & Victoria Duckett for advice and symposium funding. The Media Resource Centre at Deakin University, Jessie, Brad, Tom + Melissa for lighting, plinths, tea and sympathy. Dr Barry Spencer my colleague who taught our student group at Burwood. Dr Anne Wilson for assistance with exhibition design, ideation, planning & ongoing caffeine support. Designer Zoe McFarlane, for design services which permitted the exhibition to emerge from the lab and into the public sphere where the conversation around creativity, design and collaboration can be celebrated and continue.

To all the students for being a key part of this collaboration.

Thank-you for being brave enough to step out into the deep end.

PAGE 19

Tonya Meyrick for opening such an energising channel of collaboration between our two organisations. Your commitment to the empowerment of your students as emerging creatives in our community is exemplary.

Dr Russell Kennedy and the entire design faculty at Deakin University for their expertise and enthusiasm throughout the project.

Professor Iain Martin and Deakin University on the whole, whose support has been instrumental in our ability to bring world-class entertainment, ideas and conversations to the region and our community.

Tonya Meyrick would like to acknowledge the contribution and support of the following people:

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

Joel McGuinness, on behalf of Geelong Arts Centre, would like to acknowledge the contribution and support of the following people:

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

Angela Rivans Bronson Christian Brooke Rovers Daniel Boctor Ellie May Emma In’t Hout Jared Ross Joel Clarke Katrina Strbac Maddison Trainor Mads Pretorius Mariel Legaspi Melissa Del Vecchio Nadira Maharani Nikki Glumcevic Phoebe Ho Rebecca Willis Hannah Emons

PAGE 21

Deakin University Student Designers

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

PAGE 23

MADS PRETORIOUS Nest is a co-working space that nurture and breeds creativity through a bold, fresh and inspiring space.

The name comes from a bird’s nest, just like a nest sits on top of a branch overlooking its surroundings, so does the office space, situated on the second floor.

A nest relies on the materials used to construct it to keep its structural integrity, just like an office space relies on the individuals within it to keep it together.

The artists working in a Co-working space is there to learn, grow and practice their craft, just like a baby bird is in the nest to receive nurturing.

EMMA IN’T HOUT The creative industry in Geelong is thriving and The Conservatory is a space that encourages and enables artists, performers, writers, dancers, musicians, directors and other creatives from the region to be brave, be bold and freely be you.

The Conservatory nurtures growth of artists and aims to bring life to their ideas from the initial concept, to the production, to sharing this with the community of Geelong.

LICATION FINAL - PATTERN

6X

6X

6X

6X

6X

BRONSON CHRISTIAN Basepoint combines two words, Base & Point, which together combine meanings. The word Base can refer to the foundation of a structure, while also refering to the headquarters of [something]. The word Point is suggestive of a peak, or pinnacle. Togethor, Basepoint represents a foundation for creatives providing a platform to reach the pinnacle of design.

4.1

M AGA Z I N E

X 3X X

22X

1.2

LOGO STRUCTURE

2.3

XG R A

c h icky bi llbo ar d

BROOKE ROVERS

h atc h i ng

Hatching is a visual identity campaignidentity for a co-working ‘hatching’ is a visual campaign for a cospace in collaboration with the Geelong performing centre. working space in collaboration with the Geelong The aim of the collaboration is to establish a new visual arts centre. aim ofofthethe is to language that matches The the vibrancy new collaboration revitalization.

establish a new visual language that matches Titled ‘hatching’ to represent what the space is for; bring creative ideas to life.

The space is titled Hatching to represent what the space vibrancy the new revitalization. is the for; bringing creativeof ideas to life.

billboards aren’t meant to be complicated. the message needs to be clear and sent across clearly. this simple but still quirky billboard does just that.

PAGE 31 GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

billboard

GPAC x Deakin

COFFEE CUP Many business companies use the disposable coffee cup as a promotional tool, and is highly effective in an creative office such as this. To further enhance this, a tin coffee mug was created with branding elements.

Using the logo and the pattern created for this project elevates the application and adds a bit more of a personality to the item.

WAYFINDING

partnerships and funding, an annual report is an important application that may need to be created. Using the creativity throughout the design elements of the report helps people engage more into reading the book.

From the cover to the inside pages, elements of the overall design are used to create the graphic, and can effectively showcase your brand to potential clients or business ventures. this creative

For the wayfinding for space, something interesting and easily GRAPHIC ELEMENTS distinguishable was of key importance.

Many different people may be using the REBECCA WILLIS space including creatives,The the community, aim with the logo was to create a modern graphic withaudiences a focus on a minimalistic design, business partners, international that could be implemented in other areas of and sponsors, using simplistic and easily the design.

With this in mind, a typographic logo was created, allowing flexibility. readable wayfinding was style important to make Using a typeface that is easy to read, the design effective. Withaccompanied this information, by a modern twist of missing creates this overall effective logo arrows and graphics werelinework created within design. For the colours creating something the same design style as playful the other and bold, yet still effective for a company was of central elements in a simplistic yet engaging way.importance.

Print material

Posters & magazines

Applications

ANGELA RIVANS The chosen name encapsulates the concept of a collective expressing their own ideas under one roof and the creative process, hence there are ‘many thoughts’. The outer geometric shape is used to visualize the ‘poly’ aspect of the name, being a polygon.

It is an irregular polygon, representing abstract thought. The lines within it represent lines of thought colliding as to signify collaborative work. They also illustrate thought processes as moving towards a point or goal. The studios secondary language uses this concept and applies it to show movement through the space as part of progressing.

occupants this stationary can be of use.

The Co-Lab encompasses the concept of old and new, the idea that you look out the widow and see current new Geelong but on the inside is a piece of old Geelong. A key message to be taken away is that you must look at the past and the present to see what ted merchandise for the space, the mouse pad, mug and tote is needed for the future, the idea of being a part ofinnovative a welcomefrom package to people out a space. everything thatwho hasrent been learnt over time. tionally the stationary can be for the manager of the space,

Brand Idenity

Thereto is communicate repetition throughout entire ample having on behalf the of the space and its space, instead of repeating the mural over occupants this stationary can be of use. and over, the half tone dot pattern is seen throughout all areas. This is to constantly tie the viewer back to the mural without having to repeat the same image.

The call to action is about embracing the old and present to produce something new, be inspired by what is around you and find ideas throughout time.

GPAC

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

HANNAH EMONS

PAGE 37

Second Wall

DANIEL BOCTOR GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

PAGE 39

THE NAME

03

ELLIE MAY

The Curious Sanctuary is a dynamic project aimed to show how many things together create a whole. As Co-working space the Curious Sanctuary embodies this and eventuates a vibrant yet balanced work space to suit a vast range of personalities.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

PAGE 41

ID TAGS

The coffee cups also use the artistic logo variations which complements the suggestion in the brief to intrigue as there will be different designs each time.

any d,

Orbit has been developed in the form of posters which can promote the space. The creative addaptions of the logo are all visually consistent but allow the audience to be intrigued.

work atelog

Each poster is very minimalistic which is not only a modern design but leaves the viewer wanting to know more about the place.

spaces owing a rk like a

The posters have unqiue taglines on each which all unite to define the brand positioning statement. ‘An orbit of creativity’, ‘An orbit of imagination’, ‘An orbit of ideas’, and ‘An orbit of passion’.

e one of nt on the one can

Each version of the logo has connections to the tagline that it is expressing. For example the poster for passion has an explosion of lines which shows the enthusiastic approach of one that is passionate about their work.

JAred ross | 217320833

ACG305

Orbit is a space that encourages creative practitioners from all disiplines including: artists, writers, directors, makers and performers. It gives creatives the chance to play with their can be stretches the boundaries of what ideas and help them build fromdeveloped a m a simple shape. The logo has been concept to production and ensional objects including: furniture, sculpture and then to an audience.

nd whiteboard.

At Orbit ‘Fortune favours the brave’,

outside theand building has the of are the rewards go purpose to those that e external adventurous audience toand theexplore space ideas inside. as Orbit elationshipfarwith the external audience and so as the imagination can stretch. concept to pursue.

It not only attracts attention Orbit provides the means to s a beacon for photo opportunities and foster new connections and create t exposurepathways of the space and work within. throughout Geelong and beyond.

pe serves a purpose within the space as a re. This bench allows users to come and sit on isn’t the normal ‘everyday chair’ as well as boost sign.

JAred ross | 217320833

ACG305

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

JARED ROSS

PAGE 43

ich here will

PRODUCTS: TOTE BAG

JOEL CLARKE

“ It’s through mistakes that you actually can grow. You have to get bad in order to get good. ” -Paula Scher

SIGNAGE: FRAME This steel sign can be used indoors or outdoors and shows the minimalist variation of the logo.

PRODUCTS: BUSINESS CARDS

KATRINA STRBAC

WEBSITE

The Hub is a creative co-working space for full time and part time creatives. It will involve a range of artists, producers and administration staff working together on the one floor of the building located in Ryrie Street. The name is short and simple; it works to define the inspirational and vibrant space, which centres and holds multiple activities for the creative community.

the hub ON RYRIE

malist design that can be applied s limited line and shape, especially and simplicity along with the Helvetica go depicts the level of The Hub.

om of implementing the logo on

the hub

Th po int an int op to inc ‘pr ha pa to thr im am as to

ON RYRIE

BUSINESS BUSINESS CARDCARD

The logo of The Hub is a contemporary and minimalist design that can be applied across a variety of graphical applications. It uses limited line and shape, especially within the form of the building to create balance and simplicity along with the Helvetica typeface. The yellow highlighted shape on the logo depicts the level of The Hub. The logo includes other variations allowing freedom of implementing the logo on various brand applications.

Se pa

MADDISON TRAINOR Creation Station is a creative co-working space initiative developed as part of the new Geelong Arts Centre on Ryrie Street. Creation Station will host a range of professionals from dierent creative backgrounds, and become an inspirational hub for both the local and wider creative community.

Signage The intention for the signage on the floor was to be minimal yet effective. Since the walls are stark white, it was important to draw elements from the style guide into the area to convey a sense of cohesiveness and unity.

An effective way to display signage is to have it immersed into the landscape, which is why printing the signage directly onto the walls is an appropriate and cost-effective method of achieving this. Furthermore, having the signage printed on the walls frees up any additional space which may have been taken up by large or cumbersome signage.

‘The Creation Station’ signage is an example of what could be displayed before entering the main expansive space of the floor. Naming that room ‘The Creation Station’ signifies that it’s the main area, or the hub, of the level.

Alongside this, furthering the style guide to exude into the landscape by exhibiting the main pattern onto the walls makes the area fun and more interesting, without taking away from the professionalism of the space.

Overall, signage is minimal, as the floor comprises of only a few rooms. Therefore, the signage should ultimately be easy to communicate with and not take away from the space which surrounds it.

02 - Concept Rationale - Maddison Trainor

Character and Signage

MARIEL LEGASPI The concept behind ‘Flor Creatives’ comes from the notions of ideas growing. Starting from a seed blooming into a flower. It symbolises natural beauty, friendliness and vibrant which I incorporated to the brand identity. The word flower was substituted with the origin of its word; ‘flor’. The inclusion of ‘creatives’ relates to the targeted audience of artists. “Create. Together.” is the supporting message, to summarise the collaborative purpose of the room. The interaction between the design and the user will create a sense of inclusion in its community.

Applications

Florer Character

Leaf Signage

pplications

Applications

Promotional Poster

Stationery

STICKY NOTES

STRUTTING BEAMS

MELISSA DEL VECCHIO 19RIGHT BRAIN STUDIO

RIGHT BRAIN STUDIO

18

Right Brain Studio

Right Brain Studio is a and hobbyists and is Little Malop St, Geelo

PAGE 53

Right Brain Studio is a collaborative space for creative practitioners and hobbyists and is part of the Geelong Arts Centre on Little Malop St, Geelong. The space adopts a visual language that will inspires its members with fun visuals and pops of colour while also providing members with areas to share, collaborate and explore ideas by being inspired by the room and each other.

The space adopts a v fun visuals and pops areas to share, collab room and each other

RIGHT BRAIN STUDIO

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

RIGHT BRAIN STUDIO

NOTEBOOK

The pattern is versityle and can be moved around as needed.

The curves add a softness to the pattern while the brick and concrete make it industrial and modern.

PAGE 55

bold, spelling out Launch which suggests bravery and condence. Launching new Ideas, creativity and Innovation, suggesting the creative space is a platform for launching Ideas. The bright and bold color is to bring energy and vibrancy but yet keeping it simple and clean with whites and grays giving space and room for individual ideas. By keeping the space clean and simple we wanted to focus on the color that bring the energy and life to the artwork.

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

The print can be used in various ways thats fun and adds playfulness, using this pattern the consumers will still be able to identify the items with Launch even though its different and doest use the logo itself.

The Pattern has been designed from the logo type itself and has turned in to a shape that represents brain waves and energy.

It shows movement and is a little chaotic just like the thinking process when creating somethingNIKKI new or GLUMCEVIC Launch focuses on being a clean, bold, modern and solving problems. versityle brand. The type itself is continuous but

NADIRA MAHARANI

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

PAGE 57

Creō Centre is the name for this project. The word Creō derives from a Latin vocabulary that means ‘to bring forth; to produce and create’, hence, I want the space to be a place where creativity first blooms. I chose ‘COCOGOOSE’ as my main typeface because it has creative and fun characteristic which matched with my visual identity.

PHOEBE HO

Studio Realm is a coworking space that allows all individuals from different creative and artistic background to come together and work within a space that allows them to enter not only a studio enclosed with walls but into a realm of inspiration, innovation and creativity.

The logo itself is designed to feel open with a sense of freedom for those to come and go in terms of utilising the space. Entering a realm of possibilities and opportunities, individuals are able to work freely whenever they want.

Studio Promotion Studio Promotion

Studio Promotion Business Card

Promotional Poster By providing the client/space a promotional poster, it is essential as this helps to gain exposure and attracting creatives to the space, this would be hung around the ground floor of the Geelong Performing Arts Centre that a new creative industry studio named Studio Realm will be held in the first level and it is now opened.

Enamel Mug - Studio Use

Including the quote “Enter the Realm” Possibly this poster may also be posted around the suburbs hence providing an address of the place, it is essential to let people know where the studio is located.

Studio Promotion

Providing the Studio a business card for visitors to pick up for those promoting the space to encourage them to pocket this item and perhaps call up the place and book a space to work in.

This business card is a premium and given a chrome embossed creating a more professional and sophisicated design. This card includes the studio Logo “Studio Realm” and additional contact information and location at the back of the card.

Water Bottles - Studio Use

Monthly Showcase Magazine Business Card Promotional Poster in a Providing a space with afew assets and Very clean and minimal approach, Another example of the space providing Utilising the secondary language Studio Realm is a co-working creProviding the Studio a business cardplayful for By providing the client/space a Including the quote “Enter the Realm” items such as Mugs and Magazines and manner, approaching the more promotional items can help promote Studio’s logo is placed in the center of the ative and artistic space, hence propromotional poster, it is essential Possibly this poster may also be visitors to pick up for those promoting the custom water bottles for clients bold and fresh tone the type is a heavy mug and and the bottom to showcase the possibly personality and a sense of professionalviding a monthly magazine of those as this helps to gain exposure postedjustaround the suburbs hence space to encourage them to pocket this which helps emphasise the items or individuals may sign who have worked in the space or want design if itthis was placed or an hung on its of side. ism or being more sophisicated and busiand perhaps callup up to thehire place weight and attracting creatives to the space, providing address the place, it is itemwho to feature their work in the monthly the space for a their purposes the essential black and the white ness-like. Mugs arewould the most space to work in.and en- name and the bold graphic double be used hung item aroundUtilising the ground to let people know where the book my do so as part of a ‘coworka bit floor of the Geelong studio is located. contrast, Arts it provides space between courage them to join by providing them arrow lines on the right just to create catalogue in the office hence providing them a set Performing ing’ space to share ideas and inspire whocard already in of consistency.

Thisthose business is a work premium and Centre that ausing new creative industry logo stutherefore it does not look to freebies and of these will allow individuals the the others of their work. Simply submitting and given chrome a embossed a dio named Studio Realmcrammed will be held the space will beaprovided bottle to creating reor intense. space to feel welcomed with belongings showcasing your work to the space, your more professional and sophisicated in the first level and it is now opened. fill as it is made out of glass and is more of the place and possibly make them feel artwork will simply be featured in the This card includes sustainabledesign. and professional looking. the studio belong to the space and represent their pages and this catalogue is available Logo “Studio Realm” and additional within the space as. pride by using a branded item. contact information and location at the back of the card.

14

18

This design, playing with graphic language created abit tracking path leading from top to b for the readers eyes to follow to th “Enter the realm” and doing so, re with be more engaged and curio open the magazine and browse th the work of individuals that have u this space or wanted to contribute magazine.

nest

PAGE 61 GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

The font should be simple and easy to read, have multiple weights and be able to compliment the overall aesthetic. Therefore, the font Visby CF was picked out as a perfect option T H E C O L A B for the desired design.

Hannah Emons

Font

The Co-Lab encompasses the concept of old and new, the idea that you look out the w

and see current new Geelong but on the inside is a piece of old Geelong. A key message

taken away is that you must look at the past and the present to see what is needed f Mads Pretorius

future, the idea of being innovative from everything that has been learnt over time.

There is repetition throughout the entire space, instead of repeating the mural over and

the half tone dot pattern is seen throughout all areas. This is to constantly tie the viewe to the mural without having to repeat the same image.

The call to action is about embracing the old and present to produce something new, spired by what is around you and find ideas throughout time.

Colour

the branding. Using a typeface that is eas to read, accompanied by a modern twist of missing linework creates this overall effective logo design.

LOGO

is a strong

ted condensed he letters are

porary making it PAC brief.

PAGE 63 GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

Rebecca Willis Maddison Trainor

Phoebe Ho

Emma In’t Hout

between the ground, and the haracteristics of onally used in

Logotyp

Graphic

PAGE 65 GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

Ellie May

Katrina Strbac

LOGO

Daniel Boctor

GPAC x D Brooke Rovers

h atc h i ng

Hatching is a visual identity cam space in collaboration with the The aim of the collaboration is language that matches the vibra

ACG305 ASSIGNMENT 2 - GPAC DESIGN & RESEARCH PROJECT - DANIEL BOCTOR 215088912

The space is titled Hatching to r is for; bringing creative ideas t

Jared Ross

RIGHT BRAIN STUDIO

orbit GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

Bronson Christian PAGE 67

Melissa Del Vecchio

Mariel Legaspi

Flor Creatives Logo

Righ

Right and h Little

The s fun v areas room

Logo

C=0 M=100 # 6d8c02 Y=100 # abd505 K=0

# e2eeac C=0 M=0 Y=20 K=0

# 9a487b # ee6cc4 # f9cfe7

Angela Rivans

Nikki Glumcevic

R 190 G 34 B255 C 25 M 87 Y 0 K 0

GEELONG ARTS CENTRE X DEAKIN DESIGN PUBLICATION

PAGE 69

Joel Clarke

Nadira Maharani

The Logo

The Convservatory is a creative space in the middle of the hustle and bustle of Geelong CBD. At The Conservatory we are an open office that encourages artists, performers, writers, dancers, musicians, directors and other creatives from the region to be brave, be bold and freely be you.

We nurture the growth of artists and aim to bring to life their ideas from the initial concept, to the production, to sharing this with the community of Geelong. www.theconservatorygeelong.com.au

MASQUERADE

C

M

Y

CM

MY

CY

CMY

K

UNBROKEN GROUND Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

nurturing and breeding creativity

C

M

Y

CM

MY

CY

CMY

K

more information at www.gpacnest.au

thinking diffrently about how to get from a to b

thinking diffrently about how to get from a to b

nurturing and breeding creativity

more information at www.gpacnest.au

BE BOLD

BE YOU

BE BRAVE

The Convservatory is a creative space in the middle of the hustle and bustle of Geelong CBD. At The Conservatory we are an open office that encourages artists, performers, writers, dancers, musicians, directors and other creatives from the region to be brave, be bold and freely be you.

We nurture the growth of artists and aim to bring to life their ideas from the initial concept, to the production, to sharing this with the community of Geelong. www.theconservatorygeelong.com.au

“The education of young people is not shaped by society, rather the education of young people shapes society.�

Wilma Lambert, 2018.