Toni Pilling Design Portfolio 2017

TONI PILLING DESIGN PORTFOLIO

This portfolio contains some of my university projects, some insight into the work placements I have experienced and my own work outside of education. To view my whole portfolio in more detail please visit - tonipillingproductdesign.blog/portfolio where I have a variation of work from the past 5 years.

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ABOUT ME

PAGE OF CONTENTS

Curriculm Vitae

page 4

All About Toni

page 5

UNIVERSITY PROJECTS Persona

page 6-12

Bedtime Buddy

page 13-19

Waste Note Want Not

page 20-27

Non Literal Form

page 28-29

WORK EXPERIENCE Visual Architects

page 30-31

Rethinkthings

page 32-33

OWN VENTURES TeePee Creations

page 34-35

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ABOUT ME - Curriculm Vitae MY DETAILS

MY REFERENCES

tonipilling@hotmail.co.uk 01/11/1993 Visual Architects Lefteris Angelidis 07879693332 lefteris@visual-architects.co.uk

32 Midford Drive, Bolton, BL1 7LY 07957988497

Rethinkthings Isla Parry 07974186677 ilsaparry@hotmail.com

SOFTWARE SKILLS

InDesign

Photoshop

Illustrator

Solid Works

Sketching

EDUCATION/WORK TIMELINE

2005-2010 Bolton School Girls’ Division 11 GCSE’S Grade A-B

2012-2013 Salford University Completed 1st Year Product Design 2010-2012 Bolton School Girls’ Division 4 A Levels Including an A in Product Design

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March-July 2016 Rethinkthings Ltd Placement Web/Marketing Design Intern March-June 2015 Visual Architects Placement Graphic Design Intern

2013-2017 Northumbria University Graduated Design for Industry 2:1

All About Toni - ABOUT ME

They say good things come in small packages and I am no exception. Once you get to know me you will find out that I am a bubbly, chatty and positive individual. I work enthusiastically in everything I do, this is shown from my own initiative to start up a couple of my own ventures outside of my education and working life.

Since starting university I have been blogging every part of my design work. I really enjoy sharing my thoughts and seeing just how much I have improved with my work over time. My blogging has become more frequent as time has gone on, to check it out just go to - tonipillingproductdesign.blog.

Outside of university I also run my own design page selling bits of graphics and art work on red bubble - TeePee Creations, I have shown this in my portfolio but to check out all the work I have done for the page just go to redbubble.com/people/tonipee93/shop.

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UNIVERSITY PROJECTS - Persona

This was my Final Major Project. I spent 3 months researching during an exploration project to do with gender roles in toy design then 3 months creating my final product, Persona. This project is all about trying to reduce the gender divide through design. Watch advert here https://youtu.be/JTRkCXyozo4.

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Insight and Oppurtunity - PERSONA

Extensive research was carried out into gender roles in toy design, I looked at the science behind it, did some field research with a focus group of children and also some market and advertising research. From this I found that their was a problem within gender stereotype toys reinforcing self fulfilling prophecy so decided to tackle this issue through a fun medium.

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PERSONA - Idea Generating + Testing

Over the 3 months I went through many iterations of ideas, I started with toys but moved quickly into board game design as I found that because these have a set of rules it was easier to project my gender views this way. The problem with toys is that children can iterpret them as anything. I went through a large amount of iterations before I reached my more refined idea, Persona.

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Idea Generating + Testing - PERSONA

Once I had my final idea I then carried on iterating this by testing the gameplay with friends and family, tweaking things till the mechanics was perfect.

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PERSONA - Solution

POWER CARDS

Use against other players, brings in a competitive feature as they can change who’s in the lead quickly

QR SPACES

Scan for new life situations, updated dependent on current events, keeps unexpected element in the game and increases longevity of Persona

FATE CARDS

Pick these up to see whether luck is in your favour, adds the element of surprise into game

To tackle the issue of self-fulfilling prophecy in gender stereotyped toys, Persona teaches children that every personality trait can have a benefit in life, therefore showing them that they can be whoever they want to be through a fun medium. The game also includes QR code spaces which are updated dependent on current events as I wanted to make sure that my board game had longevity and would be played on a regular basis as a common problem with board games is that they are only played every now and again.

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Extension of Brand - PERSONA

Hinge - Open Minded

Sparks - Spontaneous

Solo - Competitive

Roar - Social

Squidge - Empathetic

Hip - Creative

Cubey - Logical

Hinge - Going to see a psychic

Sparks - Dying hair a crazy colour

Solo - Take part in a pie eating competition

Roar - Throw the best birthday party

Squidge - Listen to your friends problems

Hip - Publish a creative novel

Cubey - Win chess chamiponship

Hinge - Out exploring new places

Sparks - Ride the fastest rollercoaster

Solo - Play Persona with your friends

Roar - Party at a summer festival

Squidge - Place yourself in shoes of another

Hip - Paint a masterpiece

Cubey - Fool an opponent with your maths genius

An extension of the Persona Brand, each original character has 2 other versions connected from the game. These were created to increase the longevity of Persona even further and for children to collect just like collecting all the traits in the board game.

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PERSONA - Validation

“The kids loved the game, they looked like they had fun playing it and I especially like the fun little characters. This game helps promote that any personality is positive which is definitely a benefit to me as a Mum trying to get my kids to be just be themselves.”

(Sharon, Mum to Sophie and Jack)

“My 2 favourite characters are Roar and Hip. I like the look of them both and Hip is creative like me.”

“The game is really fun to play, the power cards made it competitive, I enjoy using them to take tokens off my sister.”

“My favourite part of the game is the scanning spaces, I like how they can be changed, it keeps the game exciting.

(Sophie, age 13)

“My favourite character was Hinge because it’s head opens and closes which is funny.”

(Jack, age 10)

“I’m really glad you decided to focus on creating a fun experience.”

“Totally approve of your testing and prototype iteration approach to the game development, it sounds like you have learnt a lot and been able to implement changes quickly.”

“Your character designs look fun! The 3D versions especially so, really helps brings them to life.”

(Patrick Otley, Former Hasbro Board Game Designer)

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“I agree with Paddy - fun has to be the primary experience, then everything else should fall into place. I like the iterative approach you have taken in developing the final outcome, with plenty of testing.”

“It is lovely to think beyond the gameplay, especially when developing your own IP. Often the little spin-off products can be the ones that capture the imagination most. Scale is very important with collectibles, as is a range - but your plush are a good starting point.”

(Erin Deighton, Hasbro Senior Play Futurist)

Bedtime Buddy - UNIVERSITY PROJECTS

This brief was set by the Delight in Light competition, they are a movement encouraging excellence in design and a better understanding of the role lighting plays in our lives through a number of initiatives of which the design competition is one. This brief was very broad and let the candidates create any light they wanted as long as it was indoors.

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BEDTIME BUDDY - Insight and Oppurtunity

The fear of darkness is the most common fear amongst children. At the age of 2/3 years old the fear of the dark hits home because they are old enough to imagine, but can’t distinguish between fantasy and reality.

How can children become less afraid of the dark? Using their imaginarion and creativity to fight the fear of scary things lurking in the dark, under the bed and in the closet. Security objects can also make a child feel more relaxed at bedtime.

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Idea Generation - BEDTIME BUDDY

After deciding I was going to create a nightlight that doubled up as a security object I brainstormed different ways of creating a customisable light which would put the childrens imagination and creativity to another use.

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BEDTIME BUDDY - Model Making

The final product was creating by using vacuum forming, laser cutting and sanding down a base out of grey foam. I also created packaging by drawing up a net on illustrator, and adding on art work after.

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Solution - BEDTIME BUDDY Information on what is included with the “Bedtime Buddy”

Information for parents on how the lamp is beneficial for their child Information on technical details of lamp

“Bedtime Buddy” lamp

Stickers on the front of the box to show an example of what the “Buddy” could look like Pack of sticky pads to attach card to “Buddy”, these are easy to remove so the lamp design can be changed Card facial features, shapes and letters included to customise “Bedtime Buddy”

Crayons for colouring stickers

Information on key features of lamp - Automatically switches on when “Buddy” is placed on base - Customisable design - Dims over 1 hour to help ensure undisturbed sleep

Bedtime Buddy helps to use the child’s overactive imagination in a positive way by customising their own night light which also doubles as a security object.

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BEDTIME BUDDY - User Journey During the day...

1 Open up “Bedtime Buddy”

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2 The child can colour in stickers

Then decorate their “Buddy” using their imagination

At bedtime...

Goodnight...

4 Place “Buddy” into base at bedtime, this turns the light on and indicates to the child that its time for bed

5 The parent says goodnight and reassures child that their “Buddy” will keep them protected overnight

6 As the child sleeps the “Buddy” dims down over an hour to help ensure an undisturbed nights sleep

This timeline shows how the child would interact with the night light during the day and then what happens when they go to bed.

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How It’s Made - BEDTIME BUDDY

“Buddy” would be made with a soft PVC plastic and blow moulded, similar to how ‘rubber ducks’ are made to create a soft touch and a friendly feeling for the child when customising the “Buddy”

Packaging made from E flute corrugated card, 1 sided printing and only 2 colours used to keep costs low

Turns on when connected to base

Base would be injection moulded ABS as this is lightweight and would not be hazardous towards a child

- LED lighting with cool running temperature - Low energy consumption - 4x0.65W LED module - 450 lumens - 2700 Kelvin for relaxing atmosphere - Power comes from plugging into the wall - Light dims over 1 hour once turned on - Complete with LED driver - 30,000 hours lifetime

Packaging also has an acetate window to give a preview of the lamp

This shows how the light would be manufactured and the materials it would be made from. This was a requirement for the Delight in Light competition.

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UNIVERSITY PROJECTS - Waste Not Want Not Don’t waste, RE-USE!

#reusefood During my second year of university I entered the RSA competition. The brief I tried to answer was “Waste Not Want Not” which was all about how we can reduce food waste. My final idea was based around re-using food in unconventional ways.

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Insight + Oppurtunity - WASTE NOT WANT NOT Insight & Opportunity: 2.8 MT of food is wasted due to being “unavoidable” or possibly avoidable. A lot of these types of food can actually be re-used for other purposes and most people are unaware of this.

83%

of people didn’t know they could re-use certain foods

Banana peel shoe polish

Watermelon rind candy

64% of people didn’t know that banana peel can be re-used as shoe polish

Orange peel face mask

Potato peel crisps

83% of people didn’t know that onion skin can be used as dye

Egg shell chalk

Onion skin dye

The research I did showed that there is a lot of food that is wasted which could be re-used in other ways. The 6 ways of re-using above are the final ones that I tried out and focused on (the images are the final outcomes of my testing).

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WASTE NOT WANT NOT - Initial Ideas

After I found out you could re-use food in different ways I brainstormed ideas, from campaigns, to books, magazines and beauty products teaching people about re-using foods in other ways.

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Research Into Re-uses of Foods - WASTE NOT WANT NOT Further Research

“Possibly avoidable” and “Unavoidable” waste

“1.2 million tonnes (17% of the total) was considered ‘possibly avoidable’ (1.4 million tonnes in 20078). This includes things like bread crusts and potato peelings that some people eat but others do not. 1.6 million tonnes (23% of the total) was unavoidable waste (1.5 million tonnes in 2007). Five types of waste made up 60% of this (tea waste, banana skins, poultry bones, onion skins and orange peel).” - Waste & Resources Action Programme. (2013). Household Food and Drink Waste in the United Kingdom 2012. Final report. 7.

Is there a way to RE-USE “possibly avoidable” and “unavoidable” food waste in other ways to reduce food waste?

IMPROVE COMPLEXION WHITEN TEETH

IMPROVE TASTE OF COFFEE

MAKE VINEGAR

POLISH SHOES

IMPROVE COMPLEXION FERTILIZER

MAKE CANDY SOFTEN BROWN PEEL SUGAR

MAKE CANDLES CLEANING

SHINE WOOD

CLEANING

DYE EASTER EGGS

COMPOST CURE LEG CRAMPS

MAKE POTPOURRI REPEL INSECTS

LAUNDRY WHITENER

USE IN SOUPS

SOOTHE SKIN IRRITATIONS DYE WOOL

MAKE BODY SCRUB

SOOTHE SKIN IRRITATIONS

PEST CONTROL

FEED PLANTS COMPOST

MAKE CHALK

MAKE HAIR CARE TREATMENT CLEANING

MAKE HAIR DYE

MAKE CRISPS COMPOST

ACNE TREATMENT

MAKE CANDY PEEL

PICKLE IT

IMPROVE COMPLEXION

SOOTHE SKIN IRRITATIONS

MAKE INTO CHUTNEY

Before finalising my 6 re-uses I did further research into what the 6 foods I had chosen could be re-used as.

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WASTE NOT WANT NOT - Testing Out Re-Uses

These images show my testing process for the 6 re-uses which my final idea was based around.

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Ad Campaign Ideation - WASTE NOT WANT NOT

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Get a simple message across using the arrow to represent re-using and then show what food is being re-used on the product, same goes for posters and leaflets, keeps the same theme running throughout to engage the consumer

Did y ? now I can ou know ou k y ED d i S ? be D E-U befo RE-US be R eing n re b E a DI c e re b thro befo naway wna ing way o r h t w F wait ind out rose m .com ore at /reusef ood

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From my re-uses I wanted to create an ad campaign that would teach people how to re-use their leftovers when purchasing the products.

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WASTE NOT WANT NOT - Solution 1. Website 2. Stickers 3. App 4. Tags 5. Adverts

1 2

5

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5 Solution: Create an ad campaign to bring awareness to the public about how to re-use food The solution was “Don’t Waste Re-use” which comes in the form of flyers, posters, an app, tags, stickers and a website containg re-use tutorials.

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User Journey - WASTE NOT WANT NOT How the campaign would work...

They notice packaging on food in Waitrose advertising the re-use waste campaign

They get handed a flyer on the way out with a bit more information on

The message of the campaign gets reinforced on the way home

When at home, they create an online account on the Waitrose re-use food page

Watch and try out other users online tutorials then rate and review them

Upload their own tutorials onto their account

Share the results of tutorials on social media using #reusefood

They can then...

Recieve weekly newsletters with suggested tutorials and food waste news

This timeline shows how the ad campaign would work if implemented in real life.

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UNIVERSITY PROJECTS - Non Literal Form

This project was completed in second year. The point of it was to create a form from scratch that did not have any paticular use but had 2/3 parts which you would automatically know how to use without any instruction.

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Sketching + Model Making - NON LITERAL FORM

A lot of sketchwork and model making was involved in this project which really helped to develop my skills in these areas.

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WORK PLACEMENT- Visual Architects

visual architects event decor & installation

INFLATABLES White Star (1.5m) fig.1a Spiky Stars (2m) fig.1b Metallic Star (1.5m) fig. 1c Metallic Star (2.5m) fig. 1d Swirly Stars (1.5m) fig. 1e Medusa (3m) fig. 2 Harlequin (2.5m) fig. 3 Jellyfish fig. 4 Traveller fig. 5 Floor Standing Tusks (3.5m) fig. 6 Giant Floor Standing Horn (5.5m)

£65.00 Floor Standing Tendril Fingers/ Cosmic Crown fig. 8 £55.00 Floor Standing Metallic Blazes (6m) fig. 9 £185.00 Long Giant Tentacles (3m x 2m) fig. 10 £60.00 Sun (3m) fig. 11 £55.00 White Purple/Green LED Spheres (1.5m) fig. 12a £45.00 White/Purple/Green LED Spheres £55.00 (2.5) fig. 12b fig. 7

DEAdlines for application close 20th june

PRICE (1 DAY) £25.00 £35.00 £40.00 £55.00 £35.00 £45.00 £45.00 £45.00

PRICE (WEEKEND) £50.00 £70.00 £65.00 £75.00 £50.00 £70.00 £70.00 £75.00

fig. 1a

fig. 1d

fig. 1b

fig. 1e

fig. 1c

fig. 2

fig. 3

£100.00

fig. 4

£75.00

fig. 5

fig. 6

£300.00 £75.00 £100.00 £55.00

fig. 7

fig. 8

fig. 10

fig. 9

£75.00

@V_Architects www.visual-architects.co.uk

fig. 11

fig. 12a

fig. 12b

facebook.com/VisualArchitects instagram.com/visualarchitects

During my second year of university I went on work a 3 month work placement as a Graphic Design Intern at Visual Architects. They design props for festivals and club events. I was involved in designing a lot of posters, social media content, catalogues and interactive emails.

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Visual Architects - WORK PLACEMENT

Along with graphics I also got to design some stage props for events such as Cirque du Soul and the festival Boomtown. These designs were completely my own, I created them on illustrator and then had them cut out on the CNC router, adding paint, acrylic and lights to them. The deck of cards chandelier was some freelance work for them I did a year after placement.

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WORK PLACEMENT- Rethinkthings

During my third year of university I went on a 3 month work placement to Rethinkthings as a Web and Marketing Design Intern.

Rethinkthings sell lots of quirky and fun gifts. My main roles were web and catalogue design. I helped design the shops website with an interactive homepage adding more engaging content.

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Rethinkthings - WORK PLACEMENT

The largest part of my placement was designing the Rethinkthings catalogue. I spent a long time taking photographs of the products, laying everything out and designing the catalogue to be fun and fit well with each range. To see the full catalogue just visit https://issuu.com/tonivaleriepilling/docs/final_catalogue_design_pages.

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OWN VENTURES - TeePee Creations

Outside of university I have been working on my own graphic designs which I sell through Red Bubble. I started this in the summer of 2016 and have been slowly adding more products. Some are from paintings I have done, others sketches and others just computer graphics on illustrator.

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TeePee Creations - OWN VENTURES

I have always wanted to start my own business, this is not my first venture. 2 years ago I started up “Toni’s Tips,” a stick on acrylic nail company where I used to paint persoanlised designs for customers. This is no longer running as the cost of it was not feasable for the time I spent painting however, I have plenty of ideas for new start ups which I am planning on beginning soon now I have graduated.

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THANKS FOR LOOKING