Aspen by Tonic Connective

Herron Project: Bus Shelter AD ÂŠ 2014 Tonic Connective

Know your relief.

Know your pain.

for everyday aches and pain

for inflammatory pain

for everyday aches and pain

• headaches

• fever

• muscular pain

• migraine headache

• sore throat

• sinus headache

• period pain

• arthritic pain

• cold and flu

• osteoarthritis

• back pain

• dental pain

Scan to watch Umbilical Brothers and Herron.

www.knowyourpainrelief.com.au

for inflammatory pain

• headaches

• fever

• muscular pain

• migraine headache

• sore throat

• sinus headache

• period pain

• arthritic pain

• cold and flu

• osteoarthritis

• back pain

• dental pain

Scan to watch Umbilical Brothers and Herron.

Promoting Community Concussion Care

www.knowyourpainrelief.com.au

www.sportsconcussionaustralasia.com

Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985

Know your relief.

Know your pain.

Promoting Community Concussion Care www.sportsconcussionaustralasia.com

ASMI 20578-0612

Know your pain. Know your relief. for everyday aches and pain • • •

headaches sore throat cold and flu

• • •

fever sinus headache osteoarthritis

for inflammatory pain • • •

muscular pain period pain back pain

• • •

migraine headache arthritic pain dental pain

Scan to watch Umbilical Brothers and Herron.

www.knowyourpainrelief.com.au

Promoting Community Concussion Care

www.sportsconcussionaustralasia.com

ASMI 20578-0612

Herron Gold and Blue are registered trademarks of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065, Australia

Paracetamol

Rapid relief from everyday aches and pain.

Herron. Know your pain. Know your relief. www.knowyourpainrelief.com.au To order, contact your Aspen Consumer Pharmacy Account Manager or call 1300 659 646 Always read the label. Use only as directed. If symptoms persist, consult your healthcare professional.

Ibuprofen

Effective relief from inflammatory pain.

Scan to watch Umbilical Brothers & Herron

Herron Project: Pharmacy Calendar ÂŠ 2014 Tonic Connective

HiGH CUT-THRoUGH ADVeRTiSinG

Massive Multimedia Campaign 2012

Herron TV Campaign: Research Results (open ended responses)

TV ( Metro, Regional, National )

Herron works / relieves pain / effective

12%

Anti inflammatory / for back / muscular pain

11%

Herron is gentle on the stomach

10%

For everyday pain or headaches / cold & flu

10%

Q. What is this advertising telling you? What is the message?

POS support Pharmacy Assistant Training - Aspen Rewards

order Form

Please write your pharmacy name, address, contact details and the required number of each item. To order, contact your Aspen Consumer Pharmacy Account Manager. Cycle Deals - Minimum buy by line - 6 Gold and 6 Blue

easy to understand, purchase consideration and relevancy scores are above the norm*

Product Description

Pack Type

Size

Approx. w/S Price (excl GST)*

Current Discount

76%

These ads are easy to understand

83% 40%

These ads would encourage me to consider Herron Gold & Blue

empathy

52% 38%

These ads are relevant to me

DeC TVC 3

Sponsorship - Herron Sports Concussion Australasia

Herron outdoor Campaign: Research Results

Persuasion

noV TVC 3

Print - Trade & Consumer

Source: Think Strategy - Post advertising research July 2012

Communication

oCT TVC 2

Outdoor

62%

Herron has two types of pain relief for different types of pain

SeP TVC 2

Digital

Main message is effectively communicated - consumers understand the campaign

Recalled norm*

45%

Recalled the ad

DEAL 1 - Buy 12 units Display Counter Unit Extra 5 % discount

Net in Store

Order Quantity (Units)

DEAL 2 - Buy 36 units Display Counter Unit Extra 10 % discount

Net in Store

RRP+

Order Quantity (Units)

Herron Blue Ibuprofen Tablet

Carton

$ 4.86

35 %

40 %

$ 2.91

45 %

$ 2.67

$ 5.34

Herron Blue Ibuprofen Capseal

Carton

$ 5.21

35 %

40 %

$ 3.13

45 %

$ 2.87

$ 5.82

Herron Blue Ibuprofen Tabsule

Carton

$ 5.00

35 %

40 %

$ 3.00

45 %

$ 2.75

$ 5.48

Herron Blue Ibuprofen Tabsule

Bottle

$ 5.22

35 %

40 %

$ 3.13

45 %

$ 2.87

$ 5.31

Herron Blue Ibuprofen Tabsule

Bottle

$ 7.03

35 %

40 %

$ 4.22

45 %

$ 3.87

$ 7.98

Herron Gold Paracetamol Tablet

Carton

$ 3.33

35 %

40 %

$ 2.00

45 %

$ 1.83

$ 3.09

Source: Neilsen - Post advertising research June 2012

Herron Gold Paracetamol Capseal

Carton

$ 3.77

35 %

40 %

$ 2.26

45 %

$ 2.07

$ 4.69

Sponsor of Herron Sports Concussion Australasia Programme to promote concussion awareness and care

Herron Gold Paracetamol Tabsule

Carton

$ 3.89

35 %

40 %

$ 2.33

45 %

$ 2.14

$ 3.69

Herron Gold Paracetamol Tabsule

Bottle

$ 3.57

35 %

40 %

$ 2.14

45 %

$ 1.96

$ 3.83

Herron Gold Paracetamol Tabsule

Bottle

$ 5.43

35 %

40 %

$ 3.26

45 %

$ 2.99

$ 6.03

* Norms have been based on people who recalled the ad for over 50 studies across different categories.

“Each season players are getting bigger and stronger, forcing coaches and rugby clubs to think more seriously about concussion in sport.

website

As an elite level coach, I have always regarded player welfare as a primary concern of the programmes I have put in place. This is why I provide my full support to the Herron Sports Concussion Australasia™ Programme. Concussion can have a long lasting effect on players and their families, making it imperative we are supplying up-to-date information to prevent permanent effects. Help raise awareness about concussion in rugby and join the Herron Sports Concussion Australasia™ Programme.” Jake white Brumbies Head Coach / Rugby World Cup Winning Coach 2007

Total units

Two new ADS on nATionAl TeleViSion

NOTE: Bottles are ranged in wholesalers - SIGMA, SYMBION, API

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EXPIRES 28 December 2012

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Pharmacy Name: Address: Phone No: Wholesale Name:

Key Card

To watch the series of new Herron TV commercials, visit

www.knowyourpainrelief.com.au

Wholesale Account No: Always read the label. Use only as directed. If symptoms persist see your health care professional. *Approx w/s price= Approximate wholesale price. Please check with your pharmacy wholesaler for exact price. +RRP = Recommended Retail Price. The recommended price(s) referred to in this document are recommended only and there is no obligation on the retailer to comply with these recommendations. Herron® is a registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985

Or scan the QR code to watch the latest mobile version.

MASSiVe $4.5 Million MUlTiMeDiA ADVeRTiSinG CAMPAiGn

wobbler

PHARMACy SUPPoRT

AUSTRAliAnS TRUST HeRRon FoR RAPiD AnD eFFeCTiVe PAin RelieF Herron - Voted one of Australia’s Most Trusted Brands for the second year

Pharmacy Assistant Training - Aspen Rewards

TV (free TV & Pay TV) • digiTal • ouTdoor • PrinT CDU

2012 tRusted bRands

 h ig hly C o m m e n de d: pain R e l ie f C ate g o Ry 

Know your pain. Know your relief. Know you’re using a trusted product. snapshot

“Use this brand and love how quickly it works for me.”

Mobile website

Trade advertising

Female, Under 30, Qld regional

“Good reputation, always had good experience with it.”

online advertising

male, Under 30, Sydney metro

“By reputation they offer a good product at a good price.” Female, 60-69, nSW regional

In the Reader’s Digest Trusted Brands survey*, this is a category where trust plays a part in the brand people choose. That’s hardly surprising. When you’re in pain you want quick, effective relief. Since 1980, when Euan and Kaye Murdoch realised there were no Australian-made pain relief products like paracetamol on the market, Australians have learned to trust Herron. Today, Herron offers both Herron Gold Paracetamol and Herron Blue Ibuprofen products. That helps to make the choice easy for people who find that one kind of pain

relief isn’t the answer to all their needs. And, when you don’t know what kind of pain will strike next, it can make sense to keep both types of pain relief handy. Herron Blue Ibuprofen for effective relief of inflammatory pain such as muscle pains and strains, migraine headache, dental and period pain. And for many people, Herron Gold Paracetamol for rapid relief of everyday aches and pains. The message from Australians in this survey is that Herron can be trusted to treat different kinds of pain effectively. *Reader’s Digest Most Trusted Brands Survey - Catalyst Research 2012.

“I’ve taken it and it does work, plus it is an Aussie brand.” Female, 50-59, Sydney metro

outdoor

Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist, see your healthcare professional. HERRON® is a registered trademark of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065. ASMI20570-0612

Australians trust Herron visit www.readersdigest.com.au/trustedbrands

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Herron Project: Counter Display Units & Wobbler ÂŠ 2014 Tonic Connective

2012 tRusted bRands

 hi g h ly C o m m en d e d : pa i n R e l i e f Cat e g o Ry 

Know your pain. Know your relief. Know you’re using a trusted product. snapshot

“Use this brand and love how quickly it works for me.” Female, Under 30, Qld regional

“Good reputation, always had good experience with it.” male, Under 30, Sydney metro

“By reputation they offer a good product at a good price.” Female, 60-69, nSW regional

“I’ve taken it and it does work, plus it is an Aussie brand.” Female, 50-59, Sydney metro

Australians trust Herron visit www.readersdigest.com.au/trustedbrands

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Herron Project: Online Advertising & Mobile Website ÂŠ 2014 Tonic Connective

Herron Project: Animated Banner AD ÂŠ 2014 Tonic Connective

Herron Project: Sports Concussion Australasia Logo Redesign ÂŠ 2014 Tonic Connective

OsteoEze Project: Microsite ÂŠ 2014 Tonic Connective

VitaMinis Project: Mobile Responsive Website ÂŠ 2014 Tonic Connective

Social Media ÂŠ 2014 Tonic Connective