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The first demonstration of mobile was done by Dr Martin Cooper of Motorola organization in 1973 and the first commercially available mobile phone was DynaTECH 8000x in the mid of 1983. Now mobile is the most commonly used device to communicate orally or in written. There are certain smart phones which provide other highly technical services like GPS (global positioning system), MMS, Camera, Internet and short range wireless communication like blue tooth and infra red. Estimated number of mobile users in the end of 2010 was around a little more then four and half billion. Among the other popular services the most popular service any mobile offers is the text messaging service or precisely sms.

Only because of the success of messaging service it is being used as business promotion activity in the form of mass sms. This form of business promotion has many unique capabilities and advantages

which any business can not afford to ignore. First of all the cost effectiveness of the promotional campaign by using mass sms service make it ideal for newly launched of small scale businesses. While the large scale businesses use mass sms service as communication channel between employees and customers. Some businesses like banks have made their entire process based over the text messages and are able to develop a business niche because of that only.

To avail this amazing promotional service all you need to do is to find any sms service provider in your nearby area and rest of thing they will take care of. Any mass sms service provider is a person or a organisation capable of sending thousands of messages on behalf

of you to your target mobile contacts. However this also possible to start your bulk message campaign on your own but it is not advisable. Sending promotional text messages is an art as most of the telecoms service provider allows only one hundred and sixty characters in a regular text message. Design and content of the message is very important to leave a impression over the receiver of the message. While most of the business owner wants maximum amount of returns from their promotional campaigns, accuracy of message is the area where one focuses the least.

Interestingly you do not even need a mobile device to send messages this can be done on sitting with your computer on line. That is why some people refer mass sms campaign as text from computer campaign. To send text from computer you will require following things - sms gateway, messaging software, database to mobile numbers and off course a text to send. Now there are variations in the type of message you wish to send like it can be one way message or it can be two way message. In one way message users can not respond back to your message and this type of messages are useful when you just want to pass a piece of information. In case you are seeking response from your customers or prospects you need to send them two way message some common areas where two way messages can be sent are in surveys and in polls.

Here point to notice is that you can use two way messages for your regular mass sms campaign but the cost for these type of messages is quite high as compared to regular one way messages.

Summary Success of mobiles and short messaging service have made businesses to think about using them as promotional channels. No business can afford to ignore a communication channel with more then four and half billion users. There are many types of messages like one way message and two way message used in any mass sms campaign. “

Success of sms has made businesses to use it as promotional medium  

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