Lead Management Software Market Key Players, Trends, Growth Opportunities and Industry Forecast till 2022
“The factors that are playing a major role in the growth of lead management software market are the rising demand for social interaction, developing-cloud-based solutions, acceptance of the software in insurance and banking industry, and increasing advantages of crowdsourcing”
Global lead management software market is expected to grow at a significant CAGR of 17.39% in the upcoming period as the scope and its applications are rising enormously across the globe. Lead management is a process of qualifying, capturing leads, and generate new potential business clientele by operating via marketing programs or campaigns. Lead management software is termed as a specific feature of “Customer Relationship Management (CRM)” functionality that companies should consider in order to advance their sales and marketing toolkits to grow businesses in the digital age. The factors that are playing a major role in the growth of lead management software market are the rising demand for social interaction, developing-cloud-based solutions, acceptance of the software in insurance and banking industry, and increasing advantages of crowdsourcing. However, the high cost of implementation of the lead management software may restrain overall market growth in the years to come. Lead management software market is segmented based on product type, application, end -user, and region. Cloud-based and on premise are the product types that could be explored in the lead management software in the forecast period. Based on technology, lead filtering and assessment and lead acquisition could classify lead management software in the forecast period. Lead acquisition sector comprises quick apply web forms, batch imports, and electronic data transfer. Lead filtering and assessment sector