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APRIL 2014

IMPACTING

LIVES. Empowering Futures. atNoblesville.com / APRIL 2014 / NOBLESVILLE / 1

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PUBLISHERS

FEATURED 3 8 13 17 18 23

Brent & Lara McFerran

brent@atNoblesville.com / 317-710-4583 lara@atNoblesville.com / 317-606-3632

Impacting Lives. Empowering Futures. Organization advocates and educates children and families in our community

TOWNEPOST PUBLISHER

RueViolet: Noblesville clothing designer Catherine Fritsch

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Coping with Spring Flooding

Tom Britt

BUSINESS MANAGER Jeanne Britt

Spring Break Adventures

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Towne Spirits & Fine Wine Comes to Hamilton Town Center

DIRECTOR OF PRODUCTION Toni Folzenlogel

Community Event Calendar

CREATIVE DIRECTOR Alyssa Sander

Cover Photo / Brian Brosmer Photography

ADVERTISING DESIGNER Austin Vance

APRIL WRITERS & CONTRIBUTORS

Keriann Rich / Tracy Line / Nancy Kennedy

APRIL FEATURE PHOTOGRAPHER Brian Brosmer / Laura Yoder

Codes: 2755 Men & 2757 Boys

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The TownePost Community Newsletter Noblesville Edition is published by Britt Interactive, LLC and written for and by local Noblesville area residents. Newsletters are distributed via direct mail to more than 11,090 Noblesville area homeowners and businesses each month.

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IMPACTING

LIVES. Empowering Futures.

ORGANIZATION ADVOCATES AND EDUCATES CHILDREN AND FAMILIES IN OUR COMMUNITY Writer / Keriann Rich Photographer / Brian Brosamer

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“There was a better way to serve children in the community, we all knew it.” In 2009 Wendy Rayburn, the Honorable Judge Jerry Barr, former sheriff Doug Carter, Deb Keaton and several other community members formed Advocates for Children and Families (AFCF). The mission of AFCF is to reduce the incidence of violent harm to children. AFCF’s forensic interviewing facility, the Cherish Center, offers victims of child abuse and neglect a place to feel safe enough to share their experience with a specially trained team of professionals. “Our primary service is to find out what happened to the child and react immediately by providing resources to prevent it from happening again,” explained Wendy Rayburn, executive director of AFCF/the Cherish Center. “Forensic interviewing is a crucial piece of obtaining the facts that allow the justice system to put the bad people behind bars.” Currently, AFCF’s Cherish Center is the contracted forensic interviewing provider for the Indiana Department of Child Services, which, along with local law enforcement agencies, uses the Cherish Center as a place for victims and their families to communicate their incidence of abuse with a nationally trained and certified forensic interviewer. As both the executive director of the organization and an interviewer, Rayburn shares her memory of those first forensic interviews that took place in the Cherish Center. “At the end of the interviews I remember feeling blown away — we had created this team that was truly going to stop this from happening again. I had enormous empathy for these children, their families and the traumatic experiences, but I knew they were going to get help.”

The Cherish Center’s forensic interviewing team uses a multidisciplinary approach that provides immediate resources from legal and health care to social services. This group becomes the advocacy team for the victim and family throughout the investigation and work to keep the abuse from happening again. “The Cherish Center’s model works because it combines the right approach with the right team,” said Chief Kevin R. Jowitt, Noblesville Police Department. “It’s proven to be the best way to further the justice system objectives while providing opportunity for child victims and their families to begin healing.” To date, the Cherish Center has conducted close to 900 forensic interviews. “This number is very powerful,” explained Rayburn. “This means hundreds of children have told someone what happened to them — telling their story not only helps us prosecute their abusers, it helps them to begin the process of healing.” Rayburn understands the power of sharing very personally. As a child, a relative sexually assaulted her and she was left with feelings of shame and isolation. “I had this huge burden by keeping my experience to myself,” said Rayburn. “I knew revealing it would create conflict or even ridicule, and what if they didn’t believe me?”

STOPPING THE CYCLE

One of the biggest ways to minimize the number of forensic interviews and incidence of abuse is to educate families of unhealthy behaviors and boundaries. “Many of the accounts of abuse we hear in the forensic interview process are linked to some pattern of unhealthy boundaries or relationships,” said Rayburn. The only way to truly slow this cycle is to establish a greater understanding through education. Prevention programming and training is an evergrowing component of AFCF. With the increase and access to technology, children are becoming more vulnerable. “We now have to be vigilant about who our children talk to at the bus stop but also on social media,” added Rayburn.

EMPOWERING THE COMMUNITY THROUGH EDUCATION

According to the Centers for Disease Control and Prevention (CDC), there are more than 3 million referrals of child maltreatment received by state and local agencies each year. 1 For Indiana, the most recent compiled data of actual cases of abuse and neglect for Indiana, posted by Kidscount.org (an online data center), is broken down in the following categories:

Rayburn attributes her passion for serving • Annual cases of child neglect: 14,580 kids to her personal experience. “The few • Annual cases of physical abuse: 1,958 people who knew what happened were too • Annual cases of sexual abuse: 2,866 afraid for me to tell, and that only delayed my ability to truly heal.” As startling as these statistics may seem, they are decreasing as an aggressive movement Telling her story and hearing the stories of to change behaviors takes place in the children impacted by abuse reinforce the form of relevant and engaging community importance of the work her organization prevention and programming. continues to do in the community.

Sources: (1) U.S. Department of Health and Human Services (DHHS). Administration on Children, Youth, and Families (ACF). Child maltreatment 2011 [online]. Washington, DC: Government Printing Office, 2012. Available from: Child Maltreatment 2011. 4 / NOBLESVILLE / APRIL 2014 / atNoblesville.com

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422

3375

AFCF

ADVOCATES FOR CHILDREN & FAMILIES TOGETHER

AFCF

Think First & Stay Safe Tips ADVOCATES FOR CHILDREN & FAMILIES

1. AFFECTION 2. ASSISTANCE 3. PET

E-LURE 4. AUTHORITY 5. BRIBERY

6. EGO/FAME

7. EMERGENCY 8. GAMES 9. HERO 10. JOB 11. NAME

12. FRIENDSHIP 13. PORNOGRAPHY 14. THREATS & WEAPONS 15. E-LURE 16. DRUG 17. INTOLERANCE & SCHOOL VIOLENCE

Over 90% of sexual offenders are individuals known and trusted by the child and family. Children are often lured and groomed into inappropriate and abusive behaviors by these trusted individuals and by strangers using methods known as ‘lures’.

To report possible abuse:

Indiana Department of Child Services

1-800-800-5556 Indiana Suicide Hotline

1-866-593-9999 Connect2Help dial 211 or 317-926-4357

The lures commonly used to groom, intimidate, and exploit children generally fall into these categories.

Important Help Hotlines

National Sexual Violence Hotline

1-800-656-4673 National Child Abuse Hotline

1-800-422-4453 National Runaway Switchboard

1-800-786-2929

National Domestic Violence Hotline

1-800-799-7233 National Center for Missing and Exploited Children

1-800-843-5673

Reprinted with permission of Child Lures, Ltd., www.childluresprevention.com

atNoblesville.com / APRIL 2014 / NOBLESVILLE / 5

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h sthi wit hare post on e. S dI ea: family, at hom your r fridge you Understanding the Grooming Process Grooming is a gradual and deliberate process of building trust with a child. Abusers may groom children for weeks, months, or even years—before any sexual abuse actually takes place. It usually begins with behaviors that seem innocent.

Grooming Behaviors How Offenders Build Familiarity and Trust  Befriending the youngster and their family to slowly gain trust.  Giving gifts, money, trips, and/or performing special favors for youngster.  Promoting the notion that the relationship with the boy or girl is special.  Encouraging harmless secrets, laying the foundation for future sexual secrets.  Taking pictures/video of the child.  Communicating with the boy or girl excessively; texting, emailing or calling.  Desensitizing the child through nonsexual touching, “accidental” touching of privates and/or walking in on bathroom or dressing time.  Testing a child’s boundaries by using inappropriate language and/or telling dirty jokes.  Playing body contact games with children; tickling, backrubs or wrestling.  Making alcohol/drugs available to the boy or girl.  Introducing pornography to initiate sexual interest or to normalize the behavior.  Offering to carpool and babysit, including overnight trips or sleepovers.

For more information visit www.afcfindiana.org

Reprinted with permission of Child Lures, Ltd., www.childluresprevention.com

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Prevention programming works to decrease cases in multiple ways explained Rayburn. “The more we talk about harmful behaviors, the more children or family members are willing to report and tell what happened to them. This leads to trials and prosecutions,” said Rayburn.

“If you were to speak with the author of this proven technique, he would tell you this program brings awareness and dialogue to this topic and helps kiddos understand how to be safe, but it also reminds them that most people are good and kind,” explained Rayburn. “Some dated approaches to child abuse As more of these cases end in prosecution, prevention models can cause anxiety or there is a secondary trend law fear for kids. We want them to feel safe, so enforcement and organizations like AFCF this material does that in an effective and track. The abusers notice communities appropriate way.” that have a voice, and “they move away.” AFCF is partnering with schools, not-forprofit organizations and groups who work TALKING ABOUT “THE TALK” directly with children. These researchMany sexual abuse cases involve the based training materials are supported scenario of a child being harmed by an through grant offerings, which allow AFCF adult they know or one they have grown to to train leaders who are responsible for the know through a method called grooming. safety of children in some form or setting. In 2013, AFCF partnered with Child Lures® Prevention to bring the Think First & Stay Safe™ program, structured for children in grades pre-K to 6, to Central Indiana. AFCF/The Cherish Center is currently the only child advocacy center collaborating with this nationally recognized organization, known as experts in child safety research and prevention strategies. The Think First & Stay Safe program is balanced with an approach to this topic that maintains the optimism and innocence of the child.

WHY PREVENTION MATTERS

April is National Child Abuse Prevention Month. As a child advocacy organization/ center, AFCF’s primary role is to respond to allegations of abuse for all cases in Hamilton County.

“Prevention matters because when you educate a child about their right to dignity, they can actively be aware of keeping themselves safe,” Rayburn added. Preventing child abuse from happening again can mean talking to children in schools about what abuse is so those who may have experienced it intimately know they are not alone. “It’s so important for prevention to have a constant presence in our communities,” explained Rayburn. Prevention is simply any form of communication and programming that emphasizes abuse is not the victim’s fault. This empowers victims to tell someone who can help. There is great truth in the “break the silence” creed.

WHAT YOU CAN DO

If a child discloses abuse, it is critical to stay calm, listen carefully and NEVER blame the child. Thank the child for telling you and reassure him or her of your support. One of the biggest fears “We want every child who has children have in telling is that they won’t experienced abuse to tell a trusted adult so be believed. Please remember to call for they can get help,” said Rayburn. help immediately: Indiana Department of Child Services, 1-800-800-5556. Rayburn shared that one in three girls have been abused by the time they turn 18. For more information about AFCF, the Unfortunately only half of those cases are Cherish Center, and the organization’s reported, leaving thousands of girls quietly prevention programming, visit living with their painful secret of abuse. afcfindiana.org. atNoblesville.com / APRIL 2014 / NOBLESVILLE / 7

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Writer / Laura Yoder, Fashion Blogger Photographer / Brian Brosmer

NOBLESVILLE CLOTHING DESIGNER CATHERINE FRITSCH Women shop or spend local for all sorts of things — groceries, coffee with friends at quaint coffee shops and apparel at boutiques. Ladies shop online for a variety of treasures as well, especially shoes, clothing and gifts. While women may spend locally and shop online, it’s a rare day that we can combine the two — shopping online while keeping the money local.

of certain products because they love to wear them. I think that’s a good sign. I prefer that — meeting a customer’s long-term needs — to garments that fill a certain trend but have a very limited use.”

Rue Violet’s lingerie options include panties, bras and more, each equipped with feminine details such as sweet bows or delicate lace. Sleepwear items include tops, bottoms, nightgowns and robes that Enter Rue Violet, an online destination are not just practical, but also comfortable. for adorable and comfortable lingerie, With adorable patterns such as stripes or sleepwear, apparel and sleep accessories, florals, many of these garments are made which is located right in Noblesville, also with soft breathable cotton to help ensure serving as the location where most of the optimal sleep conditions. Rue Violet even products are made. Before anyone starts has casual clothing options such as T-shirts thinking Rue Violet is likely just another and tank tops, perfect to don with jeans or Victoria’s Secret, think again. Catherine for a workout. Fritsch notes that in the near Fritsch, owner and designer, has created future, we’ll be able to snag more of these original pieces that are both stylish and types of clothing options, saying, “We’re affordable, helping to ensure that the woman wearing them always feels her best. slowly expanding into staple apparel pieces, separates that you can work into your As Fritsch states, “My goal is to provide garments that are comfortable, flattering and wardrobe that are cute, useful, versatile and, that last. I have had customers buy multiples of course, comfortable.”

Socially speaking, women can’t help but get the warm fuzzies when they make a purchase from Rue Violet. The production of all garments takes place in the U.S., with nearly all of it done right here in the Hoosier state. While it might be cheaper to outsource elsewhere, don’t look to Rue Violet to go that route. Fritsch is proud of the fact that her workers receive a living wage, while customers receive a high-quality product. “I’m recalling the ‘Happy Cow’ campaign that California cheese had a while ago. We are the garment version of those ‘happy cows.’ We listen to NPR or music, have big sunny windows with a lovely view — overall great working conditions. It’s a huge contrast to buying items made, for instance, in Bangladesh, where the working conditions are appalling.” To see the entire Rue Violet line, learn more about the business or, of course, make a purchase, visit RueViolet.com.

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“Clients come to us with unique financial needs and it’s our job to create customized solutions.” — Jay Gagne, CIMA®, president, Gagne Wealth Management Group

“We have deep relationships in this business,” he says. “My mom has clients that go back as long as she’s been in the industry. And I have clients going back my entire 18-year career.” Jay says one of his best business decisions was to earn his Certified Investment Management Analyst® certification from the Wharton School. He is able to evaluate investment products, decide which are suitable, and determine how they fit and interact in a client’s portfolio. “That was really a game changer. And I use it every day in my practice.”

The advisors at Gagne Wealth Management Group follow a model that treats individual clients as minipension funds, investing primarily in privately managed accounts and allocating assets guided by forward-looking research. Rebalancing is a key element in client service. Primarily fee-based, the advisors at Gagne Wealth Management Group are on the same side of the table as their clients and actively involved in the investment process. Accessibility is key. Jay and Paula give clients their cell phone numbers and invite them to call at any time. Transparency is also essential. “I will always tell a client why we’re doing what we’re doing, and what fees and costs are involved. I’m a big believer in full disclosure,” Jay says. “That prevents a client from being surprised later. Integrity is most important in our profession.” Jay also believes the group’s service staff, Kelly Hudson, senior client associate, and Amy McNeil, client associate, are two of the best in the industry. “Clients love them,” he says.

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COPING WITH SPRING FLOODING “In those situations, timing is everything,” he said. “The sooner we can dry those out April showers may bring May flowers, but professionally, the better chance we can save they can also cause costly flooding problems them. The damage can get quite bad, quite for unsuspecting homeowners. quick.” Writer / Nathan Lamb

The warning signs of trouble include discolored walls and ceilings, water stains and “bubbling” of paint or drywall, said Jim Krueger, who is a manager with Moore Restoration. He advised prompt action for homes showing those symptoms, saying water damage isn’t the sort of problem that goes away by itself.

DRAINAGE IS KEY

Krueger said the most common cause of springtime interior flooding is sump pump failure. For those who aren’t familiar with sump pumps, they are commonly used to remove water from basements susceptible to flooding. The pumps are placed in a

collection basin called the sump, often with a mechanism that activates the pump when water reaches a specific level. While sump pumps play a direct role in removing water from homes, Krueger said proper maintenance of a property’s drainage system is a key preventive measure. He listed foliage as a common culprit for problems, saying gutters clogged with leaves often can’t perform the important task of channeling drain water away from a home’s foundation and basement.

TOWNEPOST MEDIA NETWORK / APRIL 2014 / TownePost.com

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backup, in case the water starts rising and there’s a problem.

tend to focus on visible problems, such as wet carpet, instead of the bigger picture.

“It can be a brutal wait if it fails,” Porter said. “If you don’t prepare, you’re pretty much at its mercy, waiting for the plumber to come and fix it.”

“The biggest thing I think we see are people who try do it themselves, and they don’t realize the extent of the damage,” he said. “It’s not so much what you can see, but what you can’t see that becomes the problem.”

PREVENT BASEMENT PROBLEMS

Josh Lee is a service manager for Schuler Plumbing Inc., and he said the most common sign of looming sump pump trouble is debris accumulating in the basin. He suggested a simple test homeowners could try before the rainy season. “It is important, especially if it doesn’t get a lot of use, to go down there, fill it up with water and make sure it works, before it’s too late,” he said. A variety of optional features are available for sump pump owners. Lee said home security companies now offer a service where homeowners can be notified digitally of pump activation or problems. He listed batteries as another common accessory that can keep things running for up to eight hours during a power outage. While it costs extra, Lee said it can make sense for some homeowners.

Jim Krueger with Moore Restoration lists foliage in gutters as a common culprit to springtime flooding.

“Water is pressure and if that water has nowhere to go and it’s blocked, it’s going to find somewhere to go,” said Krueger. “Having proper drainage and grading around your house is only going to help prevent these kind of situations.” James Porter from Bolden’s Cleaning and Restoration recommended that drainage systems propel water at least 10 feet away from the foundation. He advised homeowners with sump pumps to check them regularly, saying they typically last five to seven years and it’s a good idea to have a

“If you have a finished basement, it’s definitely cheaper than a flooded basement or an insurance claim,” he said. Sump pumps aside, Porter said it’s a good idea for the whole family to know where the water mains are, in case an emergency shutoff is needed. He said a common cause of spring plumbing failure is when a garden hose is left attached to a spigot over the winter, which can cause water to freeze in the spigot pipe, putting pressure on that system and potentially causing it to leak or even break. “If you are going out to use the garden hose for the first time and if it was plugged in from last fall, that’s a red flag,” he said.

AVOIDING MOLD

Once a plumber fixes a leak, the next step is often to call a water restoration contractor to assess and repair the damage. Krueger said a common mistake is that homeowners

“A rule of thumb in our industry is that wet will always go to dry,” continued Krueger, saying wet carpet can often lead to wet drywall, baseboards and studs inside the wall. “That’s the part most people don’t seem to think about,” said Krueger. “When those get wet, that’s when you have the likelihood of mold and mildew developing.” Airborne exposure to residential mold can aggravate asthma, hay fever and allergies, along with causing coughing, congestion, runny nose and eye irritation, according to the Indiana State Department of Health. “All molds need water to grow,” according to the ISDH mold website. “Mold can grow almost anywhere there is water damage, high humidity or dampness. Removing the source of moisture, such as through repairs or dehumidification, is critical to preventing mold growth.” Explaining how that process works, Porter said removing the water is often only the first step, saying fans and dehumidifiers are typically needed to restore the air quality. Krueger listed a “musty” smell as a sign of bacteria growth, saying that’s often an indicator of costly hidden problems. He said insurance can be helpful there, but he added that homeowners shouldn’t wait until there’s a problem to find out exactly what’s covered by their policy. “Understanding your insurance coverage is very important,” he said. “Most insurance policies do not cover sump pumps or drain backups without an additional coverage on your policy.” “It’s usually pretty inexpensive, but it’s well worth it,” Krueger added. “It’s usually pennies on the dollar, to be honest with you.”

TownePost.com / APRIL 2014 / TOWNEPOST MEDIA NETWORK

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After

Office: 317.780.5830 Fax: 317.780.5835 Web: A1sealcoatingllc.com TOWNEPOST MEDIA NETWORK / APRIL 2014 / TownePost.com

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SPRING BREAK ADVENTURES

Writer / Tracy Line

After the winter we’ve had, it’s hard not to long for the sunny beaches of Florida. But even if you aren’t among the herd heading south for spring break, you can still have an adventure all your own. The Midwest is filled with fun-filled attractions. So go ahead: Fill up the gas tank, gather your crew and hit the road. Family fun awaits.

NATURE’S CALLING

With fresh air, green space and natural beauty, a day at the park is a great way to renew your spirit. And with Indiana’s 25 state parks, releasing your inner child couldn’t be easier. Three of our favorites: Brown County, Turkey Run and Clifty Falls. With nearly 16,000 acres, Brown County State Park won’t disappoint. You can hike, ride horses or simply enjoy the view. If you’re

brave enough, pack your mountain bike and hit the hilly trails (just make sure your brakes work). Afterward, stop at Fearrin’s Ice Cream & Yogurt in Nashville. If you get lured into the myriad local shops, so be it. Veteran hikers will enjoy Turkey Run. The rugged trails, suspension bridge, creeks and canyons all make a visit here memorable. You can fish in Sugar Creek, ride horses or simply explore the park’s historic sites.

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Clifty Falls is nestled in the hills of Southern Indiana. Named for its four waterfalls, this park offers great hiking trails for all ages. Take a break at the playground, or climb the observation tower to view the Ohio River. You can then shop in historic Madison or take a stroll by the river.

EVENTS FOR EVERYONE Looking to stay closer to home? These events are sure to please:

FAMILY FUN SPOTS

Give your kids a history lesson at Grissom Air Museum in Peru. Meander through the 23-acre property to view numerous military aircraft. You’ll see attack aircraft, fighter planes and bombers. The indoor museum has exhibits, artifacts and a hands-on cockpit simulation. It’s open Friday through Monday from 10 a.m. to 4 p.m. Admission is $6, and group discounts are available. For details, call (574) 398-1451.

FOOL’S GOLD TREASURE HUNT

March 31 through April 3. Follow the trail of clues to find a golden treasure. Call Fishers Parks & Recreation, 317-595-3150, to register.

WINTER KIDS KONCERT, KID KAZOOEY Visit NewportAquarium.com for details. For extra fun, take a Ride the Ducks tour. Your whole gang will quack up on this unique bus/ boat journey (starting April 11). You don’t have to be a baseball fan to enjoy the Louisville Slugger Museum in Kentucky. With interesting displays and exhibits and a tour through the bat factory, it’s worth your trip. It’s open daily, and admission $12 for adults, $7 for kids. Visit SluggerMuseum. com for details.

Gators, penguins and sting rays, oh my! See them all at Cincinnati’s Newport Aquarium. Kids will delight in the Penguin Parade, and the whole family will enjoy the Dive Show. Admission is $23 for adults and $15 for kids.

Step back in time at the Levi Coffin House in Fountain City. This National History Landmark was a key component of the Underground Railroad. History will come alive as you learn how Coffin helped more than 2,000 slaves find freedom. It’s open Saturdays from 1–4 p.m. For details, call (765) 935-8687. Admission is $2 for adults, $1 for children.

March 31, 10–11 a.m. Little ones will dance their wiggles away at this free concert. Call the Monon Center, 317-848-7275 for details.

HISTORIC UNDERGROUND RAILROAD GHOST WALK

April 5, 8 p.m. Revel in Westfield’s haunted history on this walking tour with ghost stories at Asa Bales Park. Call 317-840-6456 for reservations.

BELFRY THEATER

March 28 through April 13. See Miracle on South Division Street, a heartwarming story about a family rich with history, secrets and the search for truth. Call 317-773-1085 for tickets.

18 / NOBLESVILLE / APRIL 2014 / atNoblesville.com

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Towne Spirits & Fine Wine Comes to Hamilton Town Center Writer / Nancy Kennedy Photographer / Brenda Staples Photography

Towne Spirits & Fine Wine owner Ray Cox also owns the Elite Beverages liquor stores in Marion and Hancock Counties. atNoblesville.com / APRIL 2014 / NOBLESVILLE / 19

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R

ay Cox hit pay dirt when he bought the pink elephant. If you’ve lived in Hancock County for any length of time, you know the giant pink elephant outside Elite Beverages on West Broadway Street in Fortville. Ray and his son, Adam Cox, 26, own six area Elite Beverages stores. Their newest store, Towne Spirits & Fine Wine, is near Klipsch Music Center, north of Hamilton Town Center in Noblesville. It opened March 4. “We chose Noblesville as our newest location because we saw a great need for a first-class wine and spirits outlet in the area,” Ray said. “The growth and traffic around Hamilton Town Center has been huge. We were able to get two Noblesville permits, which are hard to come by, so we’ll be opening another store somewhere in Noblesville in the near future.” But only the store on West Broadway lays claim to the elephant. “It came with the building,” Ray said. “It’s about 40 or 50 years old, and it’s actually talked about in the book Weird Indiana.” A few years ago, the elephant acquired its own holiday wardrobe: Christmas, pilgrim, leprechaun and Uncle Sam hats. As fun as it is to have a martini-drinking pink elephant in front of your building, that’s not enough to be successful in a competitive business. You need to know and meet your customers’ needs and provide exceptional customer service along with an exceptional product at a fair price. And you need to involve yourself in the community that supports you. In Ray’s case, you also have to be willing to share both the challenges and successes of the business with your son. “A few years before Adam graduated from Ohio State in 2010, he told me he wanted to go into the family business,” Ray said. “I gave him two parameters: Finish college, and start at the bottom, which he did.

Father-son duo Ray and Adam Cox stand in front of the now-famous pink elephant at their Elite Beverages store in Fortville. 20 / NOBLESVILLE / APRIL 2014 / atNoblesville.com

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“Grand Opening”

Now open near Klipsch Music Center!

Ray Cox, owner of Elite Beverages and the new Towne Spirits & Fine Wine.

Hours: Monday - Thursday 9:00 am - 11:00 pm Friday - Saturday 9:00 am - 12:00 pm

14125 Bergen Blvd. Suite 101, Noblesville, IN 46060

Next to the Shell Station across from Hamilton Town Center Noblesville_0414.indd 21

(317) 770-8310 atNoblesville.com / APRIL 2014 / NOBLESVILLE / 21

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Now he handles our human resources, manages the entire wine department for all our stores and does just about anything else a right-hand man has to do.” Adam said he started working for his dad in high school, cleaning bottles and painting shelves. For his college internship, he and a friend spent a summer demolishing and rebuilding the Franklin Road store. “After graduation, my dad said, ‘Now I’m going to teach you what I do and have you take over the business.’ That’s when I became V.P.,” he said. “My dad and I have a unique relationship. We’re not only business partners, but we’re also really good friends. We’re blessed to have each other.” Ray got his start in the business in 1985, buying his first store in Lawrence. “I wanted something I could build and pass down,” he said, “and it sounded like fun.”

the neighborhood. The Pendleton Pike store beer that’s made in very limited quantities. sells more wine than the other stores, and the You have to keep up on it, because there’s a Cumberland store on East Washington Street new one every week almost.” sells a lot of microbrews. Although the store in Noblesville, which is attached to the Shell gas station, has only Ray said a current trend in all the stores is flavored spirits, such as vodka, rum and even been open a month, Ray said it has caught the attention of Noblesville residents, whiskey. many who are buying fine wines, higherend bourbons and scotches, and a lot of “A phenomenon we’re experiencing is microbrews. craft distillers doing small batches the oldfashioned way,” he said. “There are hundreds After nearly 30 years in business, Ray said of new craft distillers in business now, and he still hasn’t lost the passion he had from even here in Indiana. We’ve got Indiana Vodka that’s made right here in Indianapolis.” the beginning. Ray said he’s a “wine guy” who also likes bourbon. His son prefers single malt scotch and craft beer. “Craft beer is an exploding market,” Adam said. “It’s huge, especially with people my age, and it’s cool to see them take a genuine interest in how beer is made and really enjoy it rather than just chugging it.”

All six Elite Beverages stores are run the same, Ray added, “Craft beer drinkers go to great lengths to try something new or seek out a but each has its own identity, depending on

“We are Indiana small business people now in our second generation with Adam on board,” he said. “It’s become more than a business for me — and yes, it’s still fun.” Find Elite Beverages on Facebook at Facebook.com/EliteBeverages. Beginning April 1, Towne Spirits & Fine Wine will be open Monday through Thursday from 9 a.m. to 11 p.m. and Friday and Saturday from 9 a.m. to midnight. The shop is closed Sunday.

Craft beer drinkers go to great lengths to try something new or seek out a beer that’s made in very limited quantities. You have to keep up on it, because there’s a new one every week almost.

22 / NOBLESVILLE / APRIL 2014 / atNoblesville.com

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APRIL LOCAL EVENTS 4 / FIRST FRIDAYS: ON THE SQUARE

20 / EASTER SUNDAY

Join the City of Noblesville, Noblesville Main Street, and Nickel Plate Arts for the First Friday events. From 5:30pm—8:00pm in downtown Noblesville, enjoy themed events, visit the shops to take advantage of special sales and promotions, and have dinner at one of the many restaurants. For more information, call Noblesville Main Street at (317) 776-0205 or Nickel Plate Arts at (317) 452-3690.

22-26 / NICKEL PLATE FAIRYVILLE TRAIL SPRING CELEBRATION

12 / EASTER EGG HUNT: FOREST PARK

26 / EARTH DAY ARBORFEST

Join the Easter Bunny at Forest Park for the annual Easter Egg Hunt. Activities will begin at 10am and the Egg Hunt will start at 11am sharp! The Noblesville Sunrisers Kiwanis will hold a pancake fundraiser breakfast at Forest Park Inn from 8:00am – 10:30am. For more information, contact the Noblesville Parks Department at (317) 776-6350.

Nickel Plate Arts is located at 107 S. 8th Street in Noblesville, online at NickelPlateArts.org or call 317-452-3690

On Saturday, April 26 from 9 am – noon, bring the entire family to Shelters 3 and 5 in Forest Park for free kids’ activities, information booths, free tree seedlings, and a fundraising pancake breakfast hosted by the Noblesville Sunrisers Kiwanis. On-site shredding and large item recycling collection services will also be available for a small donation. For more information, call the City of Noblesville (317) 776-6324.

MAY 17, 24, 31 / NOBLESVILLE FARMERS MARKET

The Noblesville Farmers Market is held every Saturday morning in Noblesville. Come choose from a selection of locally grown fruit, vegetables, plants, crafts, and more! The market is held rain or shine between the hours of 8am – 12:30pm and is located next to Riverview Hospital (at the southwest corner of the intersection of Conner Street/State Road 32 and State Road 19). For more information, contact Noblesville Main Street at (317) 776-0205 or visit noblesvillemainstreet.org.

MAY 29 / SUMMER CONCERTS IN THE SERIES: Dillon Park / Living Proof

All concerts begin at 7pm and admission is FREE. For more information, please call the Noblesville Parks Department At (317) 776-6350 or visit their website at cityofnoblesville.org/parks

HAVE YOUR EVENT FEATURED ON OUR EVENT CALENDAR! Contact Lara McFerran / Lara@atNoblesville.com / 317-281-7479

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Noblesville Community Newsletter April 2014