Each quarter, every BBB Accredited Business in Central Indiana will receive a hard copy delivered to their mailbox - fully funded by the BBB advertisers that support the Torch Magazine. DISTRIBUTION BY THE NUMBERS
Total Mail Count Quarterly
4,475
It is with great pride and excitement that I welcome you to the inaugural issue of Torch Magazine—a new publication from the Better Business Bureau® of Central Indiana. This magazine is more than just a collection of stories; it’s a celebration of the values we hold dear—trust, integrity and excellence in business.
For more than a century, the BBB® has stood as a beacon for consumers and businesses alike, helping to create a marketplace where trust prevails. Torch Magazine is our latest initiative to shine a light on the incredible individuals and organizations across central Indiana who are living out these principles every day.
Inside these pages, you’ll find inspiring stories of BBB Accredited Businesses making a difference, tips to help consumers make informed decisions, and insights into the ever-evolving world of business ethics and innovation. Each issue will highlight the work of our BBB Torch Award for Ethics winners—businesses that exemplify what it means to lead with character and purpose.
We created Torch Magazine to serve as both a resource and a source of inspiration. Whether you’re a long-standing BBB Accredited Business or a consumer seeking trustworthy services, our goal is to provide content that informs, empowers and uplifts.
Thank you for being part of this journey with us. We’re excited about the future of Torch Magazine, and we look forward to growing with you as we continue to champion integrity in the Central Indiana business community.
CATHY ARMOUR
BBB President & CEO
Better Business Bureau® of Central Indiana
TORCH MAGAZINE IS PUBLISHED BY THE TOWNE POST NETWORK 8800 NORTH ST., STE. 117 FISHERS, IN 46037 (317) 810-0011 | TOWNEPOST.COM
TOM BRITT
CEO & FOUNDER (317) 496-3599 call/text tom@townepost.com FOR ADVERTISING INQUIRIES, CONTACT:
JULIE STIS
DIRECTOR OF SALES (317) 420-5794 julie@townepost.com
BBB SERVING CENTRAL INDIANA 2601 Fortune Cir Dr E #103A Indianapolis, IN 46241
BBB.ORG
PHONE (317) 488-2222 FAX (317) 488-2224
CATHY ARMOUR President & CEO
JENNIFER ADAMANY Director of Communication
COURTNEY KELLEY Director of Operations
MICKI POISSON Director of Revenue
LINDA NELSON Business Manager
NICOLE AMSLER Communication Specialist
MANDY BLOCK Programs & Events Coordinator
HAIDE VITALI Brand Visibility Strategist
Perhaps the most comprehensive and unique advertising package available through the Torch Magazine is our BBB Accredited Spotlight. We will feature your BBB Accredited Business with a one-page story, photo, and logo that is preapproved by you! Limited availability each issue!
ST Digital, a locally owned boutique digital marketing agency, proudly partners with the Better Business Bureau® (BBB) to offer its Accredited Businesses (ABs) exclusive access to high-impact, fully customized marketing services.
As a homegrown agency with deep roots in the Indianapolis community, ST Digital understands what local businesses need to grow: personalized, data-driven digital campaigns designed to increase visibility, drive engagement, and deliver real results.
ST Digital builds every campaign from the ground up. Each client receives a tailored strategy based on their specific goals, audience, and market. As a boutique agency, ST Digital offers hands-on service, unmatched flexibility, and true collaboration.
LOCALLY OWNED & OPERATED
A deep understanding of local markets and local business needs.
CUSTOM CAMPAIGNS
No one-size-fits-all templates: tailored strategy and custom creative.
Access to over 300 inventory sources and 4,000+ private marketplaces to ensure optimal visibility.
INNOVATIVE TOOLS
From streaming audio & TV to cutting-edge website design, AEO, and SEM, to digital-out-of-home and animated displays, every campaign is designed to perform.
Through this partnership, BBB Accredited Businesses will benefit from:
PRECISION TARGETING
Behavioral, real-world, and AI-powered insights to reach the right audience.
CREATIVE DESIGN
Eye-catching ads built to reflect your brand across all formats.
SOCIAL MIRRORING
Extend the impact of social media posts with 3x higher visibility off-platform.
STREAMING TV WITH SITE VISIT TRACKING
See who saw your ad—and who showed up in person.
REPUTATION & VISIBILITY MANAGEMENT
Boost local prominence and build lasting brand trust.
ST Digital Solutions
Find a location near you in Indianapolis, Bloomington, or Ft. Wayne, Indiana stdigitalsolutions.com CONNECT
Amy Holtz, Rebecca Lund, and Stephanie Gohmann lead ST Digital’s client-focused efforts with a shared passion for helping local businesses thrive. Backed by years of experience in media, marketing, and consulting, they bring personalized insight and proven expertise to every campaign.
Visit stdigitalsolutions.com/st-digital-bbb to learn more.
First Quarter | 2025
1 and Done Tree Service
A GOAT Cleaning Service
A Mothers Promise Home Care Services
Absolute Restoration
AJ Infinity Stone
American Bulldog Towing
American Dream Window
Cleaning
America’s Swimming Pool
Company of North Indianapolis
Anything Offroad Performance
APC Advance Painting & Construction
Assisting Your Loved Ones
Homecare
ATD Landscape Solutions
Atlantic Services
Aurora Health
Beard Roofing & Exteriors
Big B’s Roadside Assistance
Bill Estes Chrysler Dodge Jeep
Ram
Black Diamond Exteriors
Bloom
Bloomfield Tree Company
BMG Exteriors
Bmows Lawn and Landscape
Brick Drop Co
Burton’s Drywall
Bush Master Invasive Plant
Management
Business Evaluation & Services
Busy Bee Builders
C.A.T. Construction
Capital Exteriors Construction
Capital Pro Roofing
Careworthy Home Care
Catherine Rose Home Care
Agency
Citadel Roofing & Construction
CM Contracting
Companions Exteriors
Comprehensive Financial Consultants
Concrete Cleaner Pros
Concrete Indy
CRD Mechanical
Crowe’s Nest PhysEd
Delta Faucet Company
Dignity Home Care Services
Divinity Home Care
DRS Mechanical
Ed Stevens
Essential Tree Service
Extraordinary Home Care
Extraordinary Nurses
First Choice Personal Care and Living Solutions
Fox Appliance Repair
Gary’s Lock & Key Service
Genius Guys Auto Sales
GJT Notary Services
Goal Kitchen
Gors Services
GOV Auto Sales
Grace at Work
Gratitude Home Services
Green Theme
Guardian Care
Handyman and Beyond
Hare Chevrolet
Hare Honda
Harrals Painting Co
Heart Glow Services
Hetrick Outdoor Services
Hollywood Logistics
Holmes General Construction
Home Nation
Hoosier Web Services
Houseman Painting & Construction
Howery Concrete and Construction
Infinite Loving Hands
Innovative Installations
Inspiring Care at Home
Inspiring Home Care
IN-Vision Construction
JPJ Concrete
Just Like Family Care
JV Concrete Solutions
K & K Automotive
KCW Mobile Notary Services
Keith Kicks Media
Kevin’s Gifted Hands Homecare Services
Kody Auto Sales
Kwik-Pick Locksmith
Landscapes by Wolfe
Leiding Family Plumbing
Locksmith Pro
Longhorn Renovation
Luxe Cleaning & Co.
Luxury Air
Lyles Construction Group
M&M Caring Hands
Main Rod
Maintenance Free Fence
Mann’s Construction and Landscaping
Marshall Home and Business
Mavericks Remodeling
McBros Accounting
McMurry Lawn Care
Meldon HVAC
Midwest Fence & Deck
Mike’s Pressure Washing & Detailing
My Hometown Inn
Mystery Cafe
NDS Renovations
New Life Home Care
Noah’s Remodeling
Noblesville Roofing
Octofoam
Off Leash Construction
OTS Construction & Excavating
Peak Plumbing
Perfection Concrete of Indiana
Platinum Build and Design
PR Tree Service
First Quarter | 2025
Prairie and Company Asphalt
Paving
Pristine Plumbing
Professional Finish
Progresso Drywall & Painting
PSG Energy Group
Quality Construction & Remodeling
Quality Love Home Care
R & X Roofing
Really Good Dumpsters
Reason to Love Home Care
Agency
REI Equity
Reliable Air Heating and Cooling
RizCole Outdoor Services/The Sprinkler Doctor
Robinson’s Home Solutions
Roundtree & Sons Snow Removal
Sanmles Construction
Scott’s Flooring
Security Data Systems
Shane’s Cabinets & Flooring
She Moves Forward, Inc.
Shrum Manufactured Housing
Sincerely Yours Weddings and Premier Events
Singh Roadside Service
Smith Integrated Pest Management
Snoopys Auto Sales & Finance
Stranded Towing, Inc.
Superior Solutions Pest Control
SV Painting
Swain Electric Corporation
TDS Restoration
TerreScapes
The Lafayette Painting Co.
The Les Marie Firm
The Ranches Landscaping
The Turd Bandits
The Wharton Company
Thomas Restoration
Top Choice Remodeling
Towman Towing
Two Guys Lawn and Landscaping
Services
Unconditional Love Caregivers
Vanhawk Roofing and Restoration
Verified & Vetted Comprehensive
Testing & Screening Solutions
Victory Lane Car & Truck
Viewpoint Lawn Care & Snow
Removal
Wabash Valley Hydrovac
We Care Tree Service
We Empower Home Care
Whisper Kleen
Whitworth Lawn & Landscaping
Wilson Interiors
Wombles Xterminators
Worthy Hands Financial Services
Wrench Boys Mobile
XP General Contractor
Your Choice Remodels
ZD Heating & Cooling
All Star Roof, Siding & More
Allen Irrigation Company
Alpine Leasing
Anderson Termite & Pest Solutions
Arnold Asphalt
Artisan Outdoor Craftsman
Big Al’s Auto Sales
Bill Estes Chevrolet
Bill Estes Chevrolet Buick GMC
Bill Estes Ford
Bill Estes Toyota
Carver Toyota of Columbus
COIT Cleaning & Restoration
Gladiator Roofing & Restoration
Mark’s Collision Center
Ray Skillman Used Car
Supercenter South
Roof Masters & Exteriors
Secure Links Fence
SmartHome AV
Spivey Remodeling
Steve’s Flowers & Gifts
Stout & Son Funeral Home
Tolen’s Florist
Valley Builders
Zotec Partners
A1 Tree Boyz
Advanced Foundation Service
Allen Contracting
Angels & Demons
ARAC Roof It Forward
AV Designers
Beech Grove Pet Grooming
BHB Real Estate Group
Deater Brothers Lawn & Tree
Care
Duramax Roofing & Construction
Emerson Divorce and Accident
Injury Attorneys
Fleener’s Landscape & Lawn Care
Fuller Architectural Hardwood
Gregory Home Inspections
Hyundai of Noblesville
Kevin-Roger Maher Contracting
Lafayette Heating & Cooling
Mission Mechanical Corporation
Renewal by Andersen Midwest
Republic Roofing
RLee Insurance Solutions
Whitman Plumbing
Woodco
Author Solutions
Azimuth Risk Solutions
Brooks Interstate Auto
DR Pro Painters/Hoosier Painting
Floors To Your Home
June Palms Property Management
Kearns Contracting - Builder
Designer
Meridian Piano Movers
ProSand Construction Group
Rinehart Heating & Cooling
Robards & Sons Lawn Care
Safefunds.com
Strohm Automotive
TAG Exteriors
Traffic Control Specialists
Van Rooy Restoration
Watson Construction
AllPaid
Brown & Brown Insurance
Rogers Home Improvement.
Roofing by Roseboom Construction
Service Glass of Indianapolis
Strategic College Planning
Temperature Control Specialties
Wathen Crop Insurance
AADCO, Inc. Alarm & Communication
Acme Plumbing, Drain & Septic Service
B & B Construction of Richmond
Diamond Collision Services.
Indiana Finance Company
Justin Dorsey Plumbing
Lincoln College of Technology
Oak Motors
Overhead Door Company of Indianapolis
Guttermaker
Indy Tree & Landscape
Mowery Heating, Air Conditioning & Plumbing
K & K Fence
Sherman Moving & Storage
A recent ruling by the U.S. Federal Trade Commission (FTC) has generated interest in how businesses handle negative reviews. The FTC has also published a guide for marketers on soliciting and paying for online reviews.
Bad reviews can happen to any business, and how you respond matters. Potential customers are not just reading what others have to say about your business; they also read how you reply to that feedback. According to one study, 97% of consumers read company responses to reviews, according to a BrightLocal survey.
Don’t be tempted to include a nondisparagement clause in your contracts, no matter how damaging negative reviews can be. BBB warns that such clauses erode consumer trust and could land you in hot water with the Federal Trade Commission. Whether good or bad, honest reviews should be welcomed as an opportunity to build trust.
In hopes of preventing negative reviews, some businesses include illegal nondisparagement clauses in their contracts or terms and conditions, prohibiting customers from public criticism.
Businesses may even demand financial compensation if a customer fails to comply.
In 2016, the Consumer Review Fairness Act (CRFA) was passed in response to a rising number of businesses acting against honest customer criticism. Non-disparagement clauses violate the CRFA, which “protects people’s ability to share honest opinions about a business’s products, services, or conduct, in any forum, including social media.” In addition, businesses cannot impose fines or otherwise punish customers who engage in public criticism.
Before the act, some businesses sought harsh punishments against any review that painted the business as less than perfect. In one example, a vacation rental company “mandated in its contract that any vacationer who posted a review giving the property less than a “5 star or absolute best rating” immediately owed the company at least $25,000.”
The company was forced to answer to the FTC for threatening customers with fines.
This illegal practice is deceptive on its own since it bars customers from providing their honest opinions. Equally deceitful is that many businesses hide non-disparagement clauses where
customers are unlikely to see them, buried in the fine print of a contract or on web pages that people rarely visit. Because non-disparagement clauses are illegal, dishonest, and harmful to consumers, the practice is also directly opposed to BBB’s Standards for Trust. That means BBB Accredited Businesses found prohibiting honest reviews could be at risk for losing their accreditation. Similarly, non-accredited businesses could be disqualified from consideration for accreditation. Read more of BBB’s remarks on reviews and nondisparagement clauses.
Open and honest communication is necessary for an ethical marketplace where businesses and customers benefit from genuine customer reviews. When customers have access to honest reviews, they’re able to make informed decisions about where to spend their money, and businesses have an opportunity to address their shortcomings, improve their reputation and rebuild trust.
Get more business tips at bbb.org/all/your-business-hq
12 AUGUST
BBB BIZBOOST
MARKETING MASTERY: A Hands-On Seminar for Success
11:30 AM - 2:00 PM
Enhance your marketing effectiveness with actionable strategies. Packed with insights to boost your visibility, conversions and ROI— ST Digital’s fast-paced session covers strategy, ad performance, SEO tactics and smart budgeting.
20 AUGUST
BBB BIZBOOST
4 ROLES OF A LEADER 11:30 AM - 1:00 PM
Discover how to lead with confidence by mastering four key roles: recruiting, training, supervising and coaching. Gain proven strategies from Sandler DTB President Matt Nettleton to drive success.
27 AUGUST
BBB BIZBOOST
FROM HIDDEN TO HIGHLIGHTED: Winning in GenAI Search - What every small business must know 12:00 PM - 1:00 PM Virtual Zoom Meeting
With AI reshaping how people search, small businesses must adapt fast. Learn how to boost visibility in AI-driven results in this BrandRank. AI webinar—featuring simple, actionable strategies for content readiness.
10 SEPTEMBER
BBB BIZBRIDGE
THE BUSINESS BULLPEN
12:30 PM gates open 1:30 PM first pitch
Join fellow BBB Accredited Businesses for an afternoon of networking and baseball at Victory Field. Enjoy views from an exclusive suite with complimentary food and drinks. Space is limited. $40/ticket.
18 SEPTEMBER COFFEE AND CONVERSATION
9:00 AM - 4:30 PM
Savor coffee and doughnuts while exploring ways to enhance your reputation, drive growth and minimize risks. Book a personalized session with BBB staff. Space is limited—secure your spot today!
18 SEPTEMBER THE 5TH ANNUAL LEADERSHIP TRANSFORMATIVE CEO SUMMIT TRUST + CULTURE + AI = GROWTH 11:00 AM - 1:00 PM
Great companies thrive by pairing unchanging principles with constant innovation. The CEO Forum Group will help you reinforce your core values as you ignite fresh ideas and drive business momentum.
22 OCTOBER BBB BIZBOOST
IDENTIFYING YOUR IDEAL, TYPICAL AND ACCEPTABLE CUSTOMERS
11:30 AM - 1:00 PM
Acquiring new customers can be costly and unpredictable. Instead, boost revenue by focusing on your current customers. Sandler DTB President Matt Nettleton explains how to segment, strategize and grow efficiently.
19 NOVEMBER
LEADING WITH TRUST: Creating Cultures of Trust 12:00 PM - 1:00 PM
20 NOVEMBER COFFEE AND CONVERSATION 9:00 AM - 4:30 PM
3 DECEMBER HOLLY JOLLY MOVIE NIGHT
18 DECEMBER
ANNUAL MEETING OF BBB SERVING CENTRAL INDIANA ACCREDITED BUSINESSES THE
THE RULES OF SEARCH HAVE CHANGED.
There was a time when ranking on Google meant one thing: building a strong website. But today, local visibility depends far more on something else — your Google Business Profile (formerly Google My Business). It’s now the launchpad for local SEO success, and if you’re not optimizing it, your business might be drifting in digital space.
Google has shifted its focus toward local intent — prioritizing businesses that are relevant, nearby, and credible in the eyes of its algorithm. When someone searches “electrician near me” or “best pizza
Complete and accurate NAP (Name, Address, Phone) data across all major directories
Regular updates with highquality, formatted images
Verified hours, services, and categories
Consistent business info across platforms like Yelp, Apple Maps, Bing, and dozens more
Active customer reviews and timely responses
Think of it like mission control: your website is the full ship, but your Google Business Profile is what gets you off the ground. Without it fully optimized, Google may pass you by in favor of a competitor who’s done the groundwork.
That’s where Local SEO comes in. It’s not just about being found — it’s about being chosen. A polished, consistent presence across directories builds trust with both customers and Google’s algorithm. And with more than 90% of consumers using search to find local businesses, this is visibility you can’t afford to ignore.
At Towne Post Digital, we help businesses sync their online listings, optimize their Google Business Profiles, and climb the ranks in local search
results. Because in this digital universe, showing up is everything — and showing up first is everything else.
Let’s get your business optimized and ready for takeoff.
3 Kings Roofing and Gutters
Affordable Deck Solutions
Arrow Construction
Bevans Tree Service
Bill Clontz Heating & Cooling
Blue Cord Plumbing
Box of Rain Power Wash
Brindle Built
Brothers Who Roof and Construction
Carter Legal Services
CBD Advantage Solutions
Chateau Kitchens & Home Remodeling
Coleman Luxury Travel
Danny’s Tree Service
Dryer Vent Superheroes of Indianapolis
EF Marburger Fine Flooring
Elevate Life Care
Elite Asphalt Paving & Sealcoating
Fancy Cleaning
Floor Coverings
International of North East Indianapolis
Galvan’s Mobile Mechanic
Guardian Angel
Restoration
Guardian Exteriors
Hearts of Compassion Community Services
Heck of a Deck
Hijinx Marketing
Hoosier Ridge Exteriors
Hope Grows Indy
Indy’s Restoration Team
JBX Home Solutions
JD’s Heating & Air Conditioning
Landscapes Unlimited
Little Angels
Loving Leaders Personal Care Services
Masters Elite Group Corp
Maximond Roofing Company
McClammer Anderson
Modish Pools
Mr. Rooter Plumbing of Central Indiana
New Health Medical
Transportation
Oaks Home Improvements
Optimist Business Solutions
Our Daughters Caring
Hands
P&K Plumbing Solutions
Party Pools
Premier Academy of the Performing Arts
Premium Electrical
Solutions
Priscare Home Care
Pro Painting Specialist
Quality HVAC
Rainbow Restoration of Carmel
RDW Crop
Red Pen
Ridgeline General Contractors
Rose Construction
Rose Garage Door Solutions
Semper Fi Inspections
Seven Star Improvement
She’s My Lender
Slicks Pressure Washing & Automotive Detailing
Statement Roofing
Terry Brodnik GroupContracting and Home Services
The 153 Group
The Cleaning Crew
Timeless Tiny Homes
TMJ Home Care
Triple B Service & Solutions
Varsity Zone HVAC of Fishers
Wires Only dba Cashismore.com
Wyant Law
5 Star Tree Service
Aire Serv of Muncie
AK Exteriors
AK Restoration
BarMaids Licensed
Bartending Service
BigSky Roofing & Restoration
BrehmBuilds
Fast Shipping
Flynn’s Guttering Service
Garden of Eden
GG Enterprizes
Hoot Exteriors
Just-In-Time Deep Steam
Knock on Nails
Construction
Layne Legal Nurse
Consulting
Mobile Mesh
Mr. Rooter Plumbing of Anderson
Mr. Rooter Plumbing of Muncie
Small Town Sports & Outdoors
Surface Guard Concrete Coatings
Travel Creations
Wired2day
127 Restoration Group
831 Home Care
A Breath of Life
A Butler’s Heart
A New Day Homecare Services
A Wish Come True Home Care
Alternative Home Care Services
Anderson Radon & Vapor Services
ARTT Tree Service
Assertive Home Care
Bee the Light Homecare
Bemenderfer
Best Pest Solutions
Bestseller Auto
Canaima Auto Sales
Ceasers Divine Home Care
Circle City Companions
Circle City Custom Signs
CR Towing
Daves & Waves Logistics
Distinct Home Services
Dynasty Home Care Solutions
Electric Today
ElevenSteps Youth Center
Every Heart Matters
Homecare Services
Every Step of the Way
Homecare Services
Everyday Restoration
Excel Hearts Home Care
Fairtech Heating & Cooling
Appliance Services
Frontier Paper & Packaging
Good Works Indy
Healthy Home Foundation
Repair
Hello Garage of Indianapolis
Honeycomb Roofing & Exteriors
I Love U Home Care
Indiana Counseling & Resilience Center
Indy Travel Leaders
Infinite Loving Home Care
Integrity Design Solutions
Jernii’s Caring & Companionship
Karing Hearts Homecare
Kavak Auto Services
Kicasso Sneaker Art Bar
Laneyboy Electrical & Construction
Love Heating & Air
Conditioning
Martinez Roofing & More
Mcghee’s Transport
Mr. Rooter Plumbing of Greater Indianapolis
Mud Slingers Pool & Patio
Nana Cares
Nurturing Caring Hearts
NXT Beyond
Oak Street Funding
OneCause
Outdoor Care
Payless Autos
Pink Swan Caregivers
Pluto Carpentry
Rangers Cleaning and Contracting
Ready and Willing 2 Help Home Care
RECAP Home Services
Restorm
Right at Home
Road Rabbit Enterprises
Rolling Suds Power
Washing of North
Indianapolis
Royal Support Home Care
Rude & Sons Construction
S&N Home Care
Sandra Homecare
Sizemore Exteriors
Skyline Exterior
Somar Electric Services
Spray Foam Genie of Indianapolis
Steven E Willsey, Attorney at Law
Strategic Insurance
Tech365
The TintMan
Tikal Homes
Top Notch Care
Transitional Flooring
Professionals
Treasured Moments
Personal Care Services
UnityCare HomeStead
V & E Loving Care
Watts Family Care Services
WeEnsure Home Care
White River Exteriors
Woods Detail
Xercor Insurance Services
Copper Electric Service House Doctors of Lafayette
Juniper’s Precision
Kennedy Mechanical
List Lawn Care, Inc.
MC Gutters & More
Pressure Works
Richards Fence
Sun-Ray Foundation
Repair
Trifecta Watches
B&B Plumbing
Barger Professional Safe and Lock Services
Clean Corp Indiana
Creative Restoration
CRF Roofing & Restoration
Dirt Worx of Indiana
Kelley’s Termite & Pest Control
Nicodi Management
Performance & Suspension Plus
Reliant Foundation
Solutions
Southern Indiana
Personal Care Agency
US Perennials
B & C Home Services
Crawlspace Work
Midwest RV and Vans
Morrow Accounting
Roses Remodeling
Veedersburg Florist & Gifts
