Our Values
Values of Tolo
Tolo operates against a set of core values that guides what we do and the way we work with our business partners.
Honest & Integrity
We act with integrity and show respect to others through listening to them and assuming positive intent. This goes hand in hand with being responsible and accountable for the actions we take.
Safety & Quality
Tolo workplaces, including the factories we work with, are safe places to work. This encompasses not only physical safety but also freedom from harassment, sexual or otherwise, and bullying.
All Tolo products meet or exceed the strictest safety standards. Nothing can be allowed to compromise the safety of our products. All products are durable enough to be handed down from generation to generation and are made to the highest quality affordable.
Diversity
We embrace diversity and hope to break down the barriers that can exist between nationality, race, gender, and sexuality. The Tolo workforce is made up of the best talent we can attract from diverse backgrounds, which we think also reflects the diverse backgrounds of our customers.
Not only are Tolo toys designed to appeal to children all over the world, but they are also designed to reflect the diverse world families are part of.
Growth
We encourage our staff to stretch themselves and take risks with new ideas and innovations so that we can all learn and grow together as a company. Our toys are fun to play with, but it is important to distinguish between entertainment and growth. Our toys don’t follow the latest fads or fashions. Instead, our toys are able to stimulate a child’s imagination, with layers of discovery, and be part of their growth through play.
Our History
Tolo was founded in 1985 in Hong Kong. The name comes from a sheltered harbour in the northeast of Hong Kong, where the company founder spent many happy hours sailing with his family. Tolo Harbour was also famous for having an abundance of oysters, and we hope the toys we make can be like a string of enchanting pearls.
The original design inspiration for Tolo Toys was to combine the traditional toys in new ways and make them safe for children under five years of age.
Tolo is best known for its classic range of baby toys and themed play. Most are non-motorised and suitable for younger children, with the toys aimed at children from the ages of zero to five.
Our most famous toy is the Tolo Bath Duck. Dutch artist Florentijn Hofman, in 2007, modelled his giant rubber duck sculpture on the Tolo Bath Duck. Hofman works on reproducing objects that we can usually see around us, in a huge size, while making them from ordinary materials.
We hope the toys we make can help you say to the next generation: “The world is your oyster.”
Yellow Duck In cooperation with Florentijn Hofman
Big
Welcome to our new Bio range!
We are working hard to help our planet and to reduce our carbon footprint by using new Bio plastics derived from Wheat Straw. We are also using new recyclable packaging and soy ink for printing, because we care! Join us on our journey!
76000 Stacking and Nesting Egg Set of 5 stacking parts.
76025 Roly Poly Teddy Bear Show your baby how the character rolls, spins and wobbles about on a flat surface.
76026 Magic Shaker Turn it upside down and watch the coloured beads flow out of one chamber into another. mirror
76005 Rainbow Stackers
76002 Triangle Rattle Sound and movement, along with colour, are all introduced to baby.
76001 Abacus Rattle Encourage lots of free play and rattling.
76003 Roller Rattle Great in either the nursery, the garden or the bath.The rolling action is designed to promote sound and movement to the baby.
top and bottom can be separated
76027
2 sides can be separated and played with at the same time.
76013
magnetic attraction
Hook the fish and reel them in! Submerge the fish and watch them blow bubbles. Cute little magnetic worm to attract the fish!
Funtime Fishing
Classic Drum
From teething rattles to toys that explain scientific concepts, Tolo’s mission is to create experiences that fuels creativity and curiosity through open ended play.
85004 Bunny Rattle Cute little character. Ideal for teething.
85005 Bunny and Abacus Gift Set
Abacus Rattle.
86445 Twist and Turn Rattle
Encourage lots of self-exploration of the toy, but also show your infant how to move its head and feet, squeak the body, make it rattle and adjust its eyes into lots of funny positions.
89176 Baby Links Attach baby’s favourite toy to cot, stroller or play pen.
86300 Tumble Ball Rattling, click-clacking sound.
86130 Teddy Bear Rattle Spinning, rattling character. Safe for teething. Easy grip design. 86175 Rabbit Rattle
89673 Crazy Eyed Pelican
89679 Crazy Eyed Bird
89217-A001 Bath Duck
89219 Bath Duck Vanilla scented. Mould resistant.
scented
89674 Crazy Eyed Peacock squeaking
Shake, Rattle
Roll
to
86197
Cute little character. Colour, sound and movement are all introduced to baby.
89230 Baby’s
Wind up the melody player and let the music play - encourage your baby to touch and feel the toy, and watch the moving pictures - front and back.
Two sided, introducing the baby to reflective surfaces one side, with a large easy to press squeaker on the other.
Spinning, rattling balls.
Mouse Rattle
86390 Moon And Stars Rattle Sound and movement are introduced to the baby along with cause and effect.
86410 Mirror Rattle
86425 Activity Teether Pliable surfaces are perfect for teething.
89450 Spinning Chime Ball Spinning, chiming ball framed within a cube.
Musical Radio
Show your little one how to make the balls fall again by turning the rattle the other way around and shaking the balls through.
86310 Abacus Rattle Encourage lots of free play and rattling.
Juggling Clown
Clip On Friends Teddy Bear
They easily attach to most bars with their feet and have clicking bodies and heads and pose-able arms and legs.
m+
86423 Clip On Friends Mouse
86512 Early Years Gift Set Baby’s first gift set! Contains the Shake, Rattle and Roll, Musical Radio and Baby Links. Encourages an understanding of gripping and release and colours and shapes. Safe for teething. attaches to cot turn for music attaches to crib or playpen strap
86272 Activity Play Ball
Get your infant’s interest in the toy by turning, twisting and pulling all the interesting parts.Perfect for encouraging and understanding of cause and effect and developing manipulation skills.
89641 Spin and Sway Teddy Rolling, spinning, rocking fun! Parts can be played with separately. Excellent for tummy time, and enhances fine motor skills.
86420 Magic Shaker
Turn it upside down and watch the coloured beads flow out of one chamber into another. mirror
86514 Early Years Gift Set Contains the Shake, Rattle and Roll, Pony Rattle and Baby Links.
89128 Spinning Clowns Free wheeling characters. Rattling, somersaulting, clattering fun! Great for feeding time. Suction base.
Spinning Rabbits
89470 Clown Puzzle
to hold. Helps develop baby’s manipulation skills. Free moving parts.
The cups can also be used effectively when playing with sand - use dry sand to pour from one to another and wet sand to show your toddler how to build exciting sandcastles. stacking and nesting
89340 Roly Poly Chiming Clown
89348 Roly Poly Chiming Sailor
Put the clown in front of your baby and give it a gentle push to show that he wobbles. Encourage your baby to have a go and make the sound.
89640 Puzzle Ball
3 different toys to discover- clicker, speaker and rattle all in one toy! Roll the middle section and encourage lots of rattling from other sections. Encourage your infants to develop grasping and manipulating skills.
89348 89340
89575 Roly Poly Pop-Up Teddy Roly poly action.
pop-up fun
89650 Rainbow Stacker
and spin
mirror rattle hexagonal rattle
89420 Stacking Activity Shapes
Four toys in one! Roll, twist, push, shake, squeeze! Each piece can be played with separately.
89572
89576 press squeaking pop-up fun mirror
89572 Mini Pop Up Teddy
89576 Mini Pop Up Mouse Classic pop up characters!
89855-A006 Baby Vehicles Free wheeling. Safe for teething. Strong and durable. Collectable.
88250 Baby Police Car
88270 Baby Ambulance
88150 Baby Tractor
88260 Baby Fire Engine
88160 Baby Sport
88170 Baby Cement Mixer
88180 Baby Tipper
88230 Baby Roadster
89855-A005 Baby Vehicles Free wheeling. Safe for teething. Strong and durable. Collectable.
88210 Baby Sidecar
88220 Baby Land Jeep
88130 Baby Train
88100 Baby Racer
88200 Baby Jeep
88140 Baby Helicopter
88110 Baby Aeroplane
88280 Baby Sea Plane
Encourages
89202 Pop Up Chickens Cute and friendly chicken characters. Squeaky feet. Push down
pops up. Push down on
out!
89370 Stacking Activity Clown
toys in one!
6 rattling shapes
89642 My First Scales
Introduce your child to the concept of balancing! Talk about the colours and shapes.
Increase the challenge by removing one shape at a time - building up to completing the task in one go.
Give your baby the different shapes to explore and rattle. 6
m+
Eyes open and close when balancing
m+
89570 Wobbly Snail Wobbles when pulled or pushed along the floor. Hat comes off and becomes a Push Along Snail.
89500 Pull Along Pony Head nods when pony is pulled. turn to release
89225 Tick Tock Musical Clock Easy-wind Musical Clock. Ticks When the melody is played. Clicking, riniging alarm bells. Turn the clocks nose to move the hands. Plays Hickory, dickory dock.
89620 Roller Ball Run Double sided. Three brightly coloured balls.
Turn the switch and watch the balls roll down the ramps.
Turn the switch off, and the balls are locked in for safe keeping. Colour matching. Zig Zag track on the back.
89285 Musical Jack In The Box
89181 Activity Shape Sorter Colour matching and shape sorting. Different rattle sounds in each shape. Large lid for easy access and storage.
89410 Rolling Shape Sorter
floor toy or on a table top.Comes with 6 different coloured shapes, each with a different rattle sound.
89560 Shape Sorter Play Bench
89550 Rolling Ball Shape Sorter
shapes, all with separate rattle sounds.
m+
pop-up
suction base clicking, moving spinning
squeaking
press this clicking
89270 Baby
Watch out for the happy teddy as he moves to and fro across the view finder.
89409 Teatime Shape Sorter
Can be used as a shape sorter or a real teapot! Comes with 4 mini teacups which are colour matched to their respective holes.Clear beaker can be placed inside the tea pot and liquid added to allow for a real tea time experience. Encourages a greater understanding of colour matching and shape recognition.
89320 Baby Driver Turning, rattling wheel, spinning arrows.
Camera
89655 Classic Maraca Easy grip handle.
86511 Activity Gift Set
Developmental gift set containing Tolo’s Rainbow Stackers, Rolling Ball Shape Sorter and Pull Along Pony. The ideal present for children 12 months and up! Helps to encourage dexterity and the understanding of hand and eye co-ordination.
89653 Classic Trumpet Lightweight for easy play. Easy grip handle. Different sounds when buttons are pressed.
Shape sorter can be suctioned to the side of the tub. Comes with a pourer to help baby fill the top vessel with liquid.
As the water pours through the sorter, 2 of the shapes spin and one clicks back and forward from side to side! Helps give an understanding of shapes and the properties of water. Ideal for improving dexterity and problem solving skills.
89223 Mini Bath Duck Set Scoop up the ducks before they try to get away!
Blushing Ducks
89414 Bathtime Pour and Spin Shape Sorter
1. WOLFGANG AMADEUS MOZART
Serenade No.13 in G major, K525 “Eine Kleine Nachtmusic”
2. GEORGE FRIDERIC HANDEL Arrival of the Queen of Sheba
3. ANTONIO VIVALDI
Allegro “Concerto No.1 in E, Op.8 “Spring”- The Four Seasons
4. JOHANN SEBASTIAN BACH
DAS WOHLTEMP. Klavier, bk2, prel.3
5. JOHANN SEBASTIAN BACH
BADINERIE Orchestral Suite No.2 in B Minor, BWV 1067
89675 Baby Concerto
Watch the dancing teddy conduct the music.
Play with teddy independently...watch him spin and wobble!
Five classical melodies.
Demonstration button
Press the keys and listen to the individual notes. On/off switch
Encourages interaction.
Durable design, for long lasting play. Batteries included.
89240 Electronic Cash Register Coloured lights flash when credit card is swiped, along with sound.
86271 Stacking Penguin Stacking and Nesting Fun!
magnetic attraction turn for different notes
89536 Funtime Fishing Hook the fish and reel them in! Submerge the fish and watch them blow bubbles. Cute little magnetic worm to attract the fish!
piano keys eight musical notes carry handle
89651 Classic Drum 2 sides can be separated and played with at the same time. top and bottom can be separated
89652 Classic Xylophone 8 pure sounding notes can be played by using the sticks or as a piano!
89654 Classic Accordion 2 wide, pliable handles to secure baby’s hands in place. Turn the end and the notes change!
Cute
Smooth, long running action.
Easy to grasp and hold.
Gentle sound when spinning.
89873 Unicorn Carousel
characters.
89228 Light-up Bath Duck
Enjoy outdoor fun with Tolo Bath Duck attaches to bicycle. Two light modes.
vanilla scented
Baby Rattle (Blister Pack)
89567 Shake, Rattle and Roll
89566 Abacus Rattle
89565 Baby Links
Moon And Stars Rattle
Pony Rattle Mouse Rattle
Rabbit Rattle Mirror Rattle
Clown Rattle Teddy Bear Rattle
Activity Teether Juggling Clown
Twist and Turn Rattle
ToloFirst Friends offers and expansive range of themes to foster the understanding of relationships, routines and the enviornment we live in. It can also be used to support young children’s development across all areas of early years learning.
First Friends At Home
Let’s meet the family! This set introduces the ideas of an extended family, and the importance of family members keeping in touch across the generations.
Use this Tolo set to create stories about the lives of the characters. Children can learn to see things from different points of view in the stories you make. And they can develop an understanding of routines, time, and the patterns of everyday life.
89956 School Girl
89957 Boy Scout
89722 First Friends Sporty Boy
89606 California Girl
87458Y First Friends Father
87455S First Friends Mother
89582 First Friends Girl
89972 First Friends Mother
89970
First Friends Father
89581 First Friends Boy
89618 First Friends Baby and Rocker
89976 First Friends Grandfather First Friends Grandmother
89701 First Friends Baby
First Friends City
Introduce the world of work. Each job contributes to our society in a different way and requires a different skillset. Use these different jobs to introduce the idea of different points of view; the different characters will solve problems in different ways.
Taking the dog for a walk is a way to find our about the local neighbourhood as well as being good exercise. Use this set to talk about road safety, and develop a sense of responsibility to others.
89588
Friends Car
89615
First Friends Car - Pastel Colours
89992 Postman & Puppy
89605
First Friends Cowboy
Road work ahead! Help the construction workers build the road! These items are a great starting point for children to talk about the world of work and the jobs which people do. First Friends Construction characters are conversation starters on teamwork and cooperation, building and construction, and how to keep safe.
89754 First Friends Construction Vehicle 89724
Friends Construction Worker crank the handle
Friends Construction Worker With Wheelbarrow 89991
Friends Road Worker
Friends Go Kart 89723
Friends Racing Driver
Friends Air Hostess
Friends Pilot
Friends Admiral
Friends Diver
Postman Why do some people wear uniforms? Some wear uniforms to help identify with their profession. Some uniforms help them perform their jobs better, for example a diver wears a mask to help them see.
Create your own track and introduce simple geometric problem solving, and the language around directions. Add the road signs and talk about safety and preventing accidents.
Friends Road Signs
89761
Friends Super Deluxe Train Set
Friends Train Set
Introduce the world of work. Each job contributes to our society in a different way and requires a different skillset. Use these different jobs to introduce the idea of different points of view; the different characters will solve problems in different ways. These characters can also be used to develop an understanding of routines, time and the patterns of everyday life.
Introduce people who helped us. Create a story for the injured boy, and talk about how we care for others.
Policewoman
Friends Fire Engine
First Friends Mars
First Friends Farm
of
Farm animals are a favourite with young children, and feature prominently in games, learning activities and early literature. There are many jobs and routines that make up farm life, and with the Tolo farm set they present a great learning opportunity.
Use these farm characters to introduce the rich culture around shepherds, herding sheep, sheep dog competitions and the shearing of sheep. This is also a chance to explore the impact of hooved andgrazing animals on our environment.
86597 First Friends Chicken
First Friends Pony
Farm Animals - Pony And Lamb Set
89996 Farm Animals - Cow and Piglet Set 89728 First Friends Lamb
Friends Stable
89911 Pony Trailer - Pastel Colours 87452 First Friends Pony - Pink 89910 First Friends Pony Trailer working door
Pony - Black And White
89716
Friends Mouse 87450
Friends Kitten - Purple
89614
First Friends Kitten 87391
Friends Farm Quad Bike
Friends Brown Rabbit
Friends Grey Rabbit 89726
Friends Cow
89601
Friends Puppy
89725
Friends Piglet
First Friends World Animals
First Friends Safari
This set introduces ideas about taking responsibility for the care of living things and the environment. Use them to introduce some classic animals and the role of rangers.
87390
Friends Safari Quad Bike
86574 First Friends Giraffe
86572 First Friends Crocodile
the wilderness and magnificient animals within it.
Friends Safari Girl 86596
Friends Leopard
Friends Tiger
Friends Hippo
Friends Snake
Friends Monkey
First
Friends Dinosaurs
Let children be the scriptwriter, director and the actor of his story. Bring the dinosaurs back to life with Tolo’s Dinosaur Play Set! Play with these monsters from the past and explore the difference between herbivores and carnivores!
Friends Brontosaurus
Friends Cave Boy
First Friends Polar
First Friends Ark
Build Your Own First Friends Display
• Your favourite First Friend characters are now available in an assortment of your choice!
• Mix and max from over 40 characters to make the perfect display for your customers.
• Each stand holds 12 characters, while a further 12 replacements are shipped alongside.
• Minimum 6 of each character.
• Colours may vary.
Display Stands
86534-A001
89930-A001
86521-A001
86525-A001
86520-A001
89948-A001
89943-A001
Display Stands
86530-A001
86531-A002
86532-A001
First Friends - Polar
First Friends - Dinosaurs
First Friends - Dinosaurs
Celebrate every milestone with Tolo Baby. Tolo Baby offers a range of infant toys and accessories suitable for each stage of development. Beautifully wrapped in a stylish gift box, a perfect addition to any nursery.
80032 Musical Activity TV
Nurturing Baby’s awareness of sound and movement, this activity TV combines rattles, squeaks and a moving screen where the Bears play and dance to a delightful melody. Perfect from birth onwards. strap
wind for music moving display Bunny Gift Set Beautifully
squeaking spinning
3m+
80027 Lilac Bath Duck
80028 Orange Bath Duck
Make your baby’s bath time a joy with one of Tolo’s perfect pastel Bath Ducks! The vanilla scented ducks are available in sherbet orange or luscious lilac and come packaged in an elegant cream organza bag.
3m+
rollingfun
Interact with an exciting treat! Baby can peep through the candy colours to see the patterned ball within.
80029 Shake, Rattle and Roll
The cascading candy coloured beads of this rattle create a delicate swish sound, whilst the addition of the star shapes squeaker will thrill your baby!
Packaged in a gorgeous gift box, this makes a precious gift for any loved one.
80056 Gripper Rattle
Your baby will be entertained for hours watching the sherbet coloured beads cascade from one end of the rattle to the other! This product is superb for gaining an understanding of gripping and release and is perfectly safe for sucking and chewing.
jingling fun
80035 Spinning Chime Ball
Fluttering butterflies will captivate baby as this ball is spun, while a melodic tinkling adds to the animation.
80034 Roller Rattle
gripping
vanilla scented
shake me
squeaking mirror
In
This lightweight, easy to hold rattle is perfect for even the youngest babies! Its soft edges will comfort the aches of teething, while its gentle rattling will soothe and entertain.
a
For hours of fun in both their crib and stroller, these Clip On Friends are the perfect gift to take with you anywhere! They easily attach to most bars with their feet and have clicking bodies and heads and pose-able arms and legs. With their gorgeous colours and friendly faces, there is no doubt that your little one will be captivated!
What could be a more perfect gift than our fantastic Rattle Gift Set? Containing the Mouse Rattle and Abacus Rattle, and beautifully packaged in our signature keepsake box, this set will surely be the star of the show amongst any newborn gifts.
80054 Clip On Friends Mouse
80053 Clip On Friends Teddy
80058 Rattle Gift Set
80050 Activity Teether
80033 Twist and Turn Rattle
delicate pastels and packaged in a beautiful gift box, this textured rattle makes for the ideal baby gift.
80038 Abacus Rattle
In
mirage of soothing pastels, baby can jingle and jangle this classic design to their hearts’ desire. abacus
80037 Triangle Rattle
This deliciously coloured rattle will delight baby’s senses. A must have for any nursery. teething
80044 Baby Links
This is a must have toy for baby’s earliest months! Made of soft, pliable plastic in candy coloured pastels, these rings can be played with together or separately, attached easily to virtually anything, and are completely safe for babies to teethe on.
3m+
3m+
80039 Teething Shapes Rattle
Soothe baby’s teething stage with these textured shapes. The lemon and lime ring to which they are attached also rattles, bringing amusement and joy during this somewhat difficult time.
6m+
80042 Mouse Rattle
Baby will adore the friendly face of this pearly mouse! They can clatter the cheese or chew and suck on either teether ring. Its tail also spins and the discovery of the rotating, clicking ears will never fail to bring excitement.
This absolutely adorable little Duckling has a squeaking tummy and clicking neck. It is perfectly safe for teething and easy for baby to hold, making it the ideal gift for any child!
Bunny and Abacus Rattle Gift Set
Bunny Rattle and Abacus a great present for a
80052 Squeaky Duckling
80051 Roly Poly Teddy Bear
Baby will adore spinning and wobbling their favourite Teddy! With its squeaky tummy, weighted base and glorious pastel finish, your little one will be entertained for hours!
80020 Spinning Bunnies
These three rabbits tumble with glee as they glide over and over. Feeding time will always be a joy with them at the table.
80036 Magic Shaker
Turn the shaker upside down and watch the rose pink turn to sky blue! Baby will play in wonderment with this mesmerising rattle.
80023 Bunny Rocker
Attach these adorable rabbits to any playpen or cot. Stand them on a surface where they can rock and rattle. Baby will be enthralled when they catch their first glimpse of themselves in the mirror.
80021 Bunny Carousel
Four pearly bunnies zoom round and round in this pastel carousel, keeping baby enchanted with fascination.
80057 Baby Musical Radio
Tolo Baby presents a stunning travel or crib toy for your little one! He or she will adore watching the Bears dance across the screen while the gentle melody plays. With its easy to attach strap, carry handle and squeaker, this radio is a must have addition to any baby’s playtime.
hexagonal rattle 6m+
stacking and nesting shapes and colours
squeaking ball dial and spin mirror rattle
80040 Rainbow Stacker
Baby will love stacking, nesting and pouring these stunning rainbow cups. They will learn cause and effect through play in water, sand or simply on your living room floor!
stacking and nesting
12m+
80041 Stacking Activity Shapes
Shake, Rattle and Roll with this fabulously fun filled stacker. In four parts, these shapes squeak, rattle, click and clack and all stack to create a tower. This is a must for any baby’s enjoyment!
80055 Octopus Stacker
Not only is this stacking toy perfect for floor and outdoor play, it can also safely be used in the bath, pool or as sand moulds! Each Octopus has a different pouring slot for exciting water games and all 3 can either be stacked or nested. Brilliant for helping to enhance fine motor skills!
80043 Musical Shape Sorter
attaches to crib or playpen animal sounds shape sorting fun
Quack! Oink! Moo! Baaa! As well as playing 4 different melodies, Baby is rewarded with their favourite animal sounds when they correctly place the rattling shapes! Gift boxed in the signature Tolo Baby packaging, this double-sided toy comes with an attachment strap so it may be hung in Baby’s cot for hours of enjoyment.